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PESTEL ANALYSIS:

Political Factors:

Political factors are how and to what degree a government intervenes in the economy.
Specifically, political factors include areas such as tax policy, labor law, environmental law,
trade restrictions, tariffs, and political stability. Political factors may also include goods and
services which the government wants to provide or be provided (merit goods) and those
that the government does not want to be provided (demerit goods or merit bads).
Furthermore, governments have great influence on the health, education, business and
infrastructure of a nation. Political instability is one of the biggest barriers in Bangladesh
for any business venture. Frequent strike or blockade activities hamper the daily activities
and pose a great threat for any type of business to conduct their activities. Due to political
activities and political unrest situation in our country, our business will face jeopardize
situations .This will be a great hindrance towards the flourishment of our business.

Economic Factors:

Bangladesh is considered as a developing country. Yet, almost one-third of Bangladeshs


150m people live in extreme poverty. In the last decade, the country has recorded GDP
growth rates above 5 percent due to development of microcredit and garment industry. The
biggest obstacles to sustainable development in Bangladesh are overpopulation, poor
infrastructure, corruption, political instability and a slow implementation of economic
reforms. The Gross Domestic Product (GDP) in Bangladesh expanded 6.01 percent in 2013
from the previous year. GDP Growth Rate in Bangladesh averaged 5.62 percent from 1994

until 2013, reaching an all time high of 6.71 percent in 2011 and a record low of 4.08
percent in 1994. Private sector credit growth went down to a 13-year low of 10.4 percent in
February. But things started taking a U-turn since then and the growth rose to 12.3 percent
in June. Economic factors include economic growth, interest rates, exchange rates and the
inflation rate. These factors have major impacts on how businesses operate and make
decisions. Now the economic condition is stable. Bangladesh has been maintaining a good
GDP over the last few years and the GDP will expected to grow at 6.5% in the year 2017.
This is a positive indicator for our business because an increase in GDP usually raises the
standard of living of the people. An increase in the income level will enable more and more
people to use our service.

Social factors:
With time people are becoming more independent and career-oriented. They are getting busy
day by day. Its getting impossible for most of the working people of our country to maintain
their neat and cleanliness of their house along with their every day busy schedule.
Also as more mothers are entering the workforce, they are rather relieved if there is a
viable alternative service which can help them to ensure safety and cleaning service of
their house. All these social changes are increasing the scope of our business and give us
driving force to invest as much in order to make it more competitive.
As our service is totally new, it would take time for people to get used to the idea of this
service. People will take some time to trust our service before they handover their precious
home in our hands.

Technological Factors:

The

need

for

faster

technological

development

is

increasingly

felt

in

Bangladesh. Development plans of Bangladesh have emphasized science and technological


research to develop technologies through adoption of imported technology as well as
development of indigenous technologies. As the country is heavily dependent on imported
technologies, proper planning is required for its

effective

transfer through acquisition,

assimilation and adoption


Technological factors include technological aspects such as R&D activity, automation,
technology incentives and the rate of technological change. They can determine barriers to
entry, minimum efficient production level and influence outsourcing decisions.
Furthermore, technological shifts can affect costs, quality, and lead to innovation.
We will use new technological inventions to provide the best service to our clients. We will
give our best to ensure best service with least price with the help new technological
equipments.

Environmental Factors:

Environmental factors include ecological and environmental aspects such as weather,


climate, and climate change, which may especially affect industries. Furthermore, growing
awareness of the potential impacts of climate change is affecting how companies operate
and the products they offer, both creating new markets and diminishing or destroying
existing ones.

We are environment friendly. We will not use any chemical which may damage
environment.

Legal Factors:

Legal factors include discrimination law, consumer law, antitrust law, employment law, and
health and safety law. These factors can affect how a company operates, its costs, and the
demand for its products.