PreparedbyAbdulwahabAlMaimani,

al.maimani17@gmail.com
,HeadofMediaCommittee[IES]

DesigningofModernizedLogo

Weallknowthatlogosrepresentseitheracompany,oranevent.Ingeneral,previouslogos
weredesignedtobeasingleshapeformultipleuses,butnowadays,mostcompaniestendto
designlogostobemoreflexibleformultiuses.Asagoodexampleforflexiblelogophilosophy,
Google.Theyhaveaphilosophythattheycanexpressany!!eventastheshapesoftheword
Google,howdotheymakeit?Itiseasy,theyrethinktheeventintermsofletter,ormaybe
semiletters,inmostcasestheyweresuccessful,butwecanfindthatsometimestheycouldn't
expresstheeventasGoogleword.Googleasaworddoesnotstandsforanything,butitkept
theidentityofgooglethecompanyitself.Forcompanieswithlogosthatshapestheirnameinto
afamiliarcharacterorobject,suchasApple,MicrosoftWindows(asatrademark),etc.But
somecompaniestendtojustwritetheirnameasalogo,why?Itsavestime,andalsoitgives
flexibilityincolors,butthemainreason,itishardforthemtoshapeitintofamiliarcharacteror
object.Observingdifferentphilosophiesfromlogosofcompanies,theytendtohavemorethan
onelogo,bywhichtheyhaveapermanentlogo,andinthesametime,theyhavedifferentlogos,
whichcanbecalledeventslogos.But,averygoodnoticetotakecareof,theyrepeattheevent
logoforthesameeventeveryyear,becausetheybelieveinacreatedidentityforthatevent.To
makethingscleartodesigners,wethinkthatagoodlogodesignshouldfollowthesesteps
Definelogotype(permanentorevent)
Defineameaning,orlogostatement.Thelogostatementshouldbeonelineoflength,
thatexplainsthecompanyortheevent.
Isthereisashapeorobjectthatcanreflectthelogostatement?
Thenstartsketchingthelogo.

Keepinginmindmanyrulestobeconsideredwhiledesigningthemodernizedlogo.Whichare
listedasbelow:
Designforsimplicity.Avoidextendeduseofdetails.
Verybrightcolorsarenotrecommended.
Singlecolorsaremorerecommended.
Avoidusing3Deffects,itmakesthelogolessflexible.
Designforreproducibility,thatthedesigncanbeusedindifferentsizeswithoutaffecting
theclarityofthedesign.
Choosingdesignphilosophyisimportant,itcandecidewhethertohavethelogofollows
google,orbejustaword.
Designforbeauty,andnotdesignforselfsatisfaction,thiscanbeadifficulttradeoff,but
inmostcases,follow,navethegreatestdesignforthegreatestnumber.
DimensionswiseSymmetricalshapesarerecommended,Circularshapesaremore
formal,irregularshapesaremorefunandusuallyusedforeventslogos.
Avoidextendeduseoftexts,useshortcuts,ortrytoshapewordsintofamiliarobjects.
Trytocreatenewnamesbycombiningnamesorshorteninganame,forexample
OccidentalwasshortenedtoOxynoticingthatthedoublecmakesthevoicetuneofthe
letterx,whichcreatesashortenedletterforcombinedletters.

copyrightreservedforIndustrialEngineeringSociety,andEngineeringSociety,[SQU]

PreparedbyAbdulwahabAlMaimani,
al.maimani17@gmail.com
,HeadofMediaCommittee[IES]

Don'tusecolorsthatwillbedifficulttohandleindarkorbrightbackgrounds,useflexible
colorscheme,thatcanbechangedeasily.

Thefollowingrulesmayandmaynotbeapplicableinallsituations,soitisthedesignerjobto
knowwhatisgoodfortheaimtomaximizethebeautyofthedesign.Theregularityandthe
correctnessoftheshapesarenotthefirstpriorityaslongasthedesignispleasanttotheeyes
ofthebeholder.Rememberthatbeautyliesintheeyesofthebeholder.

copyrightreservedforIndustrialEngineeringSociety,andEngineeringSociety,[SQU]