TLP OF STRATEGIC MANGEMENT

FACULTY: Prof. B.Nageswara singh.

M.A. (English), MBA, LL.B, PGDMIRLW.
PGDM (14-16) Trimester V
References Books: Strategic Management by N. Chandrasekaran (OXFORD
UNIVERSITY PRESS).
Crafting & Executing Strategy by Thompson & Strickland (Tata
McGraw-hill)
Strategic Management Formulation &Implementation by Pearce
&Robinson (Tata
McGraw-hill).
Presenters
Session Topic
Case study
Key Deliverable Areas
names.
no
1.
Introduction to
strategy-strategic
managementevolution of strategic
managementrelevance of strategic
management
2.
Objectives of
strategic
managementDeveloping vision
statement
3.
Defining Goals and
Growth in the
Strategy, Strategic
objectives.
face of
alliance, Economies of
challengesScale, Emergent
Indian Oil
Strategy.
Corporation
ltd- Page no-15
4.
Situation analysis
Change in
Core values, Critical
through SWOT-TOWS
Strategic
Success Factors, SWOT
MATRIX-Critical
objectivesAnalysis, Vision &
success factors.
Proctor
Mission.
&Gamble
Health care
ltd- Page no-36
5.
Environment and
Successful
Competitive Forces,
Strategy-PESTLEmanagement
Economic
Environmental
of
Environment, Internal
Scanning
environment
& External
-Ashok
Environment.
Leyland- Page
1

Remar
s

no -73
6.

7.

Porters five forces

theory-McKinneys 7S
Framework theoryStrategic modelsfinancial modelsEconometric modelsBlue &Red Strategies

8.

Joint venturesStrategic alliancesMerges &acquisitionOutsourcing

9.

Strategy Formulationchoice & analysisChallenges faced

during Strategy
formulation-Tools &
Technique
Product life cycle-Port
folio, Market
&product Strategies.

10.

11.
12.

13.

14.

PRE-MID-TERM
EXAMINATION
Strategy
ImplementationBusiness Process reengineering-Bench
marking-Reverse
engineering
Implementing Kaizen10 ground rules of
Kaizen
Strategy
implementation in
projects-resources
allocation

Call for analyst

to help with
tools-Sachins
Dilemma-page
no -124
Successful
inorganic
growth-Oracle
corporation-page no-217

Political &
Technological
Environment,
Environmental
Scanning,
Sustainability
Regulator risk &
financial risk, Blue
Ocean Strategy, BCG
Matrix.

Strategy
FormulationEasy run-page
no -263.

Differentiation, Cost
Leadership, Entry
Barriers & Exit Barriers.

Achiving
Excellence in
qualitySudaram
clayton-page
no-302

Red Ocean Strategy,

Gorilla War fare, PIMS,
Defensive Warfare

Path Breaking
Strategic
initiativespage no -1

Back ward Integration,

Forward Integration,
Concentric
Diversification,
Conglomerate
diversification.

15.

16.

17.

18.

19.

20.

21.
22.

Evalution & ControlMeasuring

PerforamnceStrategic Information
& Systems-Types of
control
Corporate Risk
ManagementRelationship B/w risk
& Strategy-types
coporate risk-industry
risk ,Transition
risk,Stangation risk.
Brand Risk, Operation
Risk, Project Risk.

Business ethics,
ethics in human
Resources
management, ethics
of Sales & ProductionIntellectual property
rights.
Corporate Social
Responsibility
-definition of CSR-

CSR Implementation
Process & Benefits,
Challenges to CSRInitiatives in India
MID TERM
EXAMINATION
Corporate
Governance
Principles of
Corporate
Governance
Development of

Structure
control &
Strategy
Asian Hotelspage no- 375.

Six Sigma, Strategic

Alliance, Value
engineering ,Market
Penetration

Risk
Management
in Practice
Health risk
Management
in China-page
no-454
Mismanageme
nt and
CollapseLehman
Brothers-page
no- 481.
Lapses in
GovernanceSubhiksha
trading
Services-page
no-304

Product Development,
Market Development,
Business Model, B-to-B.

Arguing for a
social cause &
Seeking FundsAlliswell Health
Care Ltd-page
no-348.

Geo-Metrics, Bottomup
Approach, strategic
Intent, Product Port
Folio.

SATYAM IT
COMPANY
DEBACLESource
through
INTERNET.

Kaizen, Bench-Marking,
Reverse engineering,
BPM.

E-procurementcommerce, Joint
Venture, Take Over.

Liquidation, Spin Off,

Product Life cycle, SBU.

23.

24.

Corporate
governance
Critical Appraisal of
Corporate
Governance in India
Corporate
Governance models
across the world.

25.

Competing in Foreign
Market-Concepts of
Multi-Country
Competition & global
Competition.

26.

Quest for Competitive

advantage-Strategies
that fit the markets of
Emerging countries.

27.

Corporate cultureIndentifying the key

features of a
corporate cultureGrounding the culture
in core values &
Ethics.
Strategic Leadership.

28.

29.

Top 10 Inspirational
leaders of Indian
companies-Their
strategic outlook
discussion

CSR Initiatives
to help the
less privilegeShakthi
masala pvt ltdpage no -598.
Building a
Global Brand
Through
Envisioning &
nurturingRanbaxy
laboratories
ltd- page no598.
In Quest of
Excellence
ASAP
Management
Consultancy
pvt. ltd-page
no- 494.
Passion & riskCore Value
staffing
services-page
no-553.

Corporate Governance,
CSR, In sider Trading,
Agency Theory.

Apple
company
Steve Jobs
Visionary
leader.
All Time Great
Strategic
Leader-Jack
welch-Former
CEO , GE

Strategic leadership,
Corporate Culture
,Value Chain.

Ratio Analysis, Balance

Score Card, Sunrise
Budget, Sun-Set
Budget.

Business Cycle, Value

Chain, Decision Tree,
Sensitivity Analysis.

WTO, BRICS,
Operational risk,
Generic Competitive
strategies.

Primary & Secondary

activities, C.K. prahald,
Competitive
Advantage.

Interactive session

30.

31.

32.

33.

Company-Ref.
book
WINNING from
library.
QUIZ on Strategic
Oriental bank
Management
of commerces
merger with
global trust
bankpage no -566.
Role
and Issues &
Importance of PerspectivesVarious
India casting &
Functional
forging
management IndustryInterrelationshi page no-503.
p
between
Various
Functions

Developing
Functional
Level
Strategies.
Introduction
International Trade
Environment
Economic Integration
and Cooperation
Globalization Global
Competitiveness;
An Introduction to
International
Strategic
Management: Nature
and Dimensions of
International
Strategic
Management

Innovation &
Entrepreneurship, Core
Competence, Ethics
Management.

Cross Boarder
Coordination,
Factors Effecting
Competition, Pricing
Strategies.

Out bound
Transportation
ChallengesGujarth engg
company ltdPage no -559.

Strategic information
System, Strategic
surveillance.

Nucor
Corporation
competing
against low
cost foreign
importsPage no-C129- from
Crafting and
executing
StrategyTHOMPSON &
STRICKLINE-

Hostile take
over,Liquidation,Divest
ure,
Amalgamation.

34.

Components,
Functions, and
Significance of
International
Strategic Planning
Developing a
Strategic Planning
Model for a
Multinational Firm.

35.

E-Business-Latest
Trends in Online
Marketing-Strategies
Adopted By The
Firms.
Open Session

36.

(ref book
library).
Toyotas
Strategies and
initiatives in
Europe -C-275from Crafting
and executing
StrategyThompson and
Strickland
(ref book
library).
Flip-Kart
&Amozon.com

BPR Cycle, BPR

Methodology.

Ansoffs Matrix,
Porters model Of
Generic Strategies.

NO OF SESSIONS: 36
Case presentation has to be made by group of two students through
ppt method.
The time allotted for case presentation is only 15 minutes.
Presenters must be able to answer the queries posed by the Costudents.
KDA is for 5mins (Definition is compulsory).
Case presentation & KDA are important components of Continuous
assessment program.
Failure to give presentation on stipulated date results in forfeiture of
allotted marks.
**********