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A short update on

SAPs User Experience Strategy


Sam Yen, Andreas Hauser, Nis Boy Naeve, Volker Zimmermann, Gerrit Kotze - SAP AG
April 2014

Disclaimer
This presentation outlines our general product direction and should not be relied on in making a purchase
decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP
has no obligation to pursue any course of business outlined in this presentation or to develop or release any
functionality mentioned in this presentation. This presentation and SAP's strategy and possible future
developments are subject to change and may be changed by SAP at any time for any reason without notice.
This document is provided without a warranty of any kind, either express or implied, including but not limited
to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP
assumes no responsibility for errors or omissions in this document, except if such damages were caused by
SAP intentionally or grossly negligent.

2014 SAP AG. All rights reserved.

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The World is Changing

Consumer user experience is the new


standard for enterprise applications
2014 SAP AG or an SAP affiliate company. All rights reserved.

Vision
Provide the leading user experience for business applications

Mission
Deliver attractive applications that make people successful at work
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How to achieve Design Innovation?

Human Values
(usability, desirability)

Business
(viability)

2014 SAP AG or an SAP affiliate company. All rights reserved.

DESIGN
INNOVATION

Technology
(feasibility)

The SAP User Experience Strategy


Existing Applications

Usage/Reach

New Applications

NEW

SAP
Top
use
Fiori
scenarios
Core use
scenarios

Renovation

RENEW

Enablement
Tools value
Specific
customer
use scenarios

ENABLE

This is the current state of planning and may be changed by SAP at any time.
2014 SAP AG. All rights reserved.

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SAP USER EXPERIENCE STRATEGY

NEW

RENEW

ENABLE

UX DESIGN SERVICES
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SAP USER EXPERIENCE STRATEGY

NEW

RENEW

ENABLE

UX DESIGN SERVICES
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Have you seen these consumer apps from SAP?

Care Circles

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reserved.
2013

My Runway
Designed by SAP Apphaus

Phototribe
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Provide Consumer-Grade UX for NEW Applications

SAP Fraud Management

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SAP Cloud for Sales

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SAP USER EXPERIENCE STRATEGY

NEW

RENEW

ENABLE

UX DESIGN SERVICES
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SAP Fiori
Keep Simple Things Simple

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SAP Fiori
Design Principles

Role-based

De-compose into
task-based experience

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Responsive

All sizes, devices,


versions, channels

Simple

1-1-3 (1 user, 1 use


case, 3 screens)

Coherent

Apps that speak the


same language

Instant
Value

Low barrier to
adoption

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Already >200 SAP Fiori Apps avaiable


They touch most of the users at an SAP Customer
Manager
Insight
My Spend
Approvals
Approve Requests
Approve Leave Requests
Approve Timesheets
Approve Travel Requests
Approve Travel Expenses
Approve Shopping Carts
Approve Purchase Orders
Approve Requisitions
Approve Purchase
Contracts

Sales Rep
Sales Insight
Check Price and Availability
Track Sales Orders
Track Shipments
Track Invoices
Sales Transactions
Create Sales Orders
Change Sales Orders

Quality Engineer
Report Quality Issue
Track and confirm Task

Project Manager/
Project Employee

Purchasing Agent
Purchasing
Track Purchase Orders
Order from Requisitions

Security Manager
Employee
Requests
My Leave Requests
My Timesheet
My Travel Requests
My Shopping Cart
Track Shopping Cart
Insights
My Paystub
My Benefits

Production Worker
Confirm Production Order
Confirm Production Operations

Production Supervisor

Change WBS Element Status


Confirm Milestone
Confirm Activity

Release Production Order

Sales Rep (SD)


My Contacts

Sales Rep (CRM 7.0)


Track Sales Pipeline
Simulate Sales Pipeline
Leads
Top opportunities
My notes
Manage tasks
My contacts
My accounts
Re-usable components for collaboration
Re-usable component for documentation

SAP Fiori

Identity Analytics

Marketing Manager
Marketing Effectiveness
Release Target Groups

Information Technology
Monitor & Tracking of Archiving Jobs

Retail Store Associate

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Addition SAP Fiori Apps:

100 Analytical

80 Factsheets

Retail Store Product Lookup

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Different types of SAP Fiori Apps


Transactional

SAP Smart Business

Factsheet

Task-based Access

Insights to Action

Search and Explore

Run on:

Run on:

*: exceptions apply
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User Roles Supported by further planned SAP Fiori Apps


Finance
Accounts Payable*
Accountant / Manager*
Accounts Receivable
Accountant / Manager*
Cash Manager*
Collection Specialist*
Controller
Cost Manager*
G/L Accountant*
Sales Manager *
Manager

Manufacturing

Human Resources
Employee
Manager

Sales & Marketing


Sales Representative
Inside Sales
Representative
Sales Manager

Procurement

IT

Purchaser

System Administrator

Strategic Purchaser

Compliance Manager

Inventory Accountant

Security Manager

Materials Requirement
Planner

Employee

Employee

Senior Executive

Manager

Manager

Supply Chain

R&D, Engineering

Asset Management

MRP Controller

Supplier

Quality Engineer

Supply Planner

Project Manager &


Planner

Production Planner

Transportation Manager

Program Manager

Warehouse Manager

Project Team Member

Global Marketing Data


Supervisor

Shipping Specialist

Engineer

Master Data Specialist

Prod Worker/Supervisor
ATP Controller
Demand Planner
Foreman
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Product Manager

* Apps for Smart Financials

Maintenance Worker &


Planner

Industries
Promotion Specialist
Retail Store Associate

Insurance Claims
Supervisor

This is the current state of planning and may be changed by SAP at any time.

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SAP Fiori Launchpad


One entry point for the user

Role based &


persona centric

Search, collaboration
and feeds in first wave

Multiple Devices

Theming and branding


Personalization
Stable URLs for
bookmarking and
sharing

Multiple Platforms

This is the current state of planning and may be changed by SAP at any time.
This is the current state of planning and may be changed by SAP at any time.

2014 SAP AG. All rights reserved.

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RENEW the most widely-used scenarios


Harmonize and simplify UIs for key roles

User

Entry Point

Applications & Content


Floorplan
Manager
(WDA)

SAP GUI &


Side Panels
SAP NetWeaver Business Client,
SAP Enterprise Portal,
SAP Fiori Launchpad*
*: This is the current state of planning and may be changed by SAP at any time.

2014 SAP AG. All rights reserved.

SAPUI5

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Renovation with Floorplan Manager / WebDynpro for ABAP


Applications with broad functional scope

Easy support for functional rich, stateful applications that need deep backed integration

Preferred for form based data entry and pure desktop usage
More than 300 WebDynpro ABAP based applications released
Variety of products fully covered with WebDynpro ABAP

Transportation Management - Q4, 2013

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Master Data Governance

HR Renewal - Add-on to EHP6 & part of EhP 7

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SAP USER EXPERIENCE STRATEGY

NEW

RENEW

ENABLE

UX DESIGN SERVICES
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ENABLE customer specific value scenarios


Example: SAP Screen Personas for SAP GUI

Do-it-Yourself to your specific needs

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Key Enablement Tools


SAP Screen Personas

Floorplan Manager

(for SAP GUI screens)

(for FPM screens*)

SAPUI5 Application
Development Tools

*: for CRM Web UI screens use CRM WebUIF

NWBC & Side Panel

UI Theme Designer

further tools available


e.g.

SAP NetWeaver Gateway


productivity accelerator for Microsoft

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SAPs Key UI Tools & Technologies


SAP Fiori Launchpad
UI Theme Designer

SAP NetWeaver Portal

SAP NetWeaver Business Client

UI Clients

SAP GUI

SAPUI5 Application
Development Tools

SAPUI5

UI Tools

Flexible UI Designer

SAP Screen
Personas

WebDynpro
ABAP/FPM1

UI Technologies

DYNPRO
GATEWAY

Backend
* Harmonized in Run & Design Time with WebUIF, 1 Floorplan Manager
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SAP USER EXPERIENCE STRATEGY

NEW

RENEW

ENABLE

UX DESIGN SERVICES
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User Experience impacts Business Value

Great User Experience

UX impacts Business Value


Gain productivity
Increase user adoption

Decrease user errors


Save training costs

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$
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Observations from 150+ customer engagements


IT organizations
are missing
design skills

Several UX issues could be solved


with existing SAP tools

IT organizations need to better


understand the needs of their end users

End users perceive custom built screens as SAP


Standard Screens

Human Values
(usability, desirability)

Busin
Business
(viability)
ess
(viability)

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Technol
Technology
(feasibility)
ogy
(feasibility)

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Proof of Concept with SAP Screen Personas


AFTER
3 screens

BEFORE

~ 26
7 screens

Clicks

~ 45
Clicks

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SAPs UX Design Services Offering


Overview

DESIGN SERVICES

powered by

DESIGN THINKING

INNOVATE

Discover area of innovation


Design innovative solution
Develop customer solution

EMPOWER

UX Center of Excellence
DT/Design Methods
UI Technology Training

REALIZE

Implement standard Solution


Adapt standard Solution
Optimize existing Solution

ADVISE
UX Strategy
UX Value Framework

UX Roadmap
UI Technology

DESIGN SERVICES
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SAP USER EXPERIENCE STRATEGY

OUTLOOK

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Future Direction: Unified Shell Concept


Web-based entry point for SAP Business Applications across platforms and devices

SAP NetWeaver
Business Client
Unified Shell Concept
SAP Netweaver Portal
Client

SAPUI5

Web Dynpro
ABAP / FPM

SAP GUI

WebClient
UIF

SAP Fiori Launchpad


as the first implementation
This is the current state of planning and may be changed by SAP at any time.
2014 SAP AG. All rights reserved.

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SAPs Web Application Toolkit Plan


SAP plans to deliver a browser-based development environment to create SAPUI5 apps.
Benefits
Browser-based IDE with zero installation
Supporting the E2E application lifecycle
Improved developer productivity by offering efficient
development tools
Targeting developers but also LoB experts and designers

Planned Features

Source code, wizards and WYSIWYG editors


Application / code templates
OData service development and data binding
Declarative navigation flow
Extensibility support
Collaboration support
Available on HANA XS and HANA Cloud

This is the current state of planning and may be changed by SAP at any time. The name Web Application Toolkit is subject to change.
2014 SAP AG. All rights reserved.

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Recommendations for customers


1

UNDERSTAND SAP UX Strategy & Roadmap

DEFINE and EXECUTE Customer specific UX strategy


Understand Users & Scenarios

Refer to:

UI Innovations at SAP Business Suite

SAP Innovation Discovery

sapsolutionbrowser.com

Build knowledge from SAP resources

sapimprovementfinder.com

Follow SAP UI technology strategy

SAP UX Explorer: www.sap.com/uxexplorer

experience.sap.com

Investigate NEW and RENEW solutions


Evaluate ENABLE solutions

LEVERAGE SAPs UX Design Services


https://experience.sap.com/designservices

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Thank You
experience.sap.com
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Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

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