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ENTERPRISE

BIG DATA
PREDICTIONS
2015
Large Companies Realize that the Big Data
Bell Tolls for them, not just for Startups.
2015 will be a Big Year for Big Data in the
Enterprise. Here are Oracles Top 7 Predictions:

Corporate Boardrooms Will Talk


About Data Capital, Not Big Data.
Data is now a kind of capital. Its as necessary for creating
new products, services and ways of working as financial capital.
For CEOs, this means securing access to, and increasing use of,
data capital by digitizing and datafying key activities with customers,
suppliers and partners before rivals do. For CIOs, this means providing
data liquiditythe ability to get data the firm wants into the shape
it needs with minimal time, cost and risk.

VIDEO:
THE RISE OF
DATA CAPITAL

Big Data Management


Will Grow Up.
Hadoop and NoSQL will graduate from experimental pilots
to standard components of enterprise data management,
taking their place alongside relational databases. Over the course
of the year, early majority firms will settle on the best roles for each
of these foundational components. The demand for data liquidity
will compel architects to find new ways to make the full big data
environmentHadoop, NoSQL, and relational technologiesact
as a mature enterprise-grade system.

SOLUTION BRIEF:
IDG BDMS
WHITE PAPER

Companies Will Demand


a SQL for All Seasons.
SQL is not just a technology standard. Its a language based on
100 years of hard thinking about how to think straight about data.
Applications, analysts, and algorithms rely on it daily to run everything
from fraud analyses to freight forwarding. Companies will demand
that SQL works with all big data, not just data in a Hadoop, NoSQL
(oh, the irony!), or relational silo. Theyll also demand that this big
data SQL works just like full-fledged modern SQL that their applications
and developers already use. This will put pressure on nascent
Hadoop-only SQL to mature overnight.

VIDEO:
BIG DATA SQL
ONE FAST
QUERY ON ALL
YOUR DATA

Just-in-Time Transformation
Will Transform ETL.
New in-memory streaming technologies change the rate at which
we can act on data, causing a re-examination of extract, transform,
and load (ETL) activities. Data scientists will increasingly opt for
real-time data-replication tools instead of batch-oriented ones to get
data into Hadoop, which has been the norm. Theyll also take advantage
of distributed inmemory processing to make data transformation fast
enough to support interactive exploration, creating new data
combinations on the fly.

WEBCAST:
BRIDGING
THE BIG
DATA DIVIDE
WITH DATA
INTEGRATION

Self-Service Discovery and Visualization


Tools Will Come to Big Data.
New data discovery and visualization tools will help people with
expertise in the business but not in technology use big data in daily
decisions. Much of this data will come from outside the firm and,
therefore, beyond the careful curation of enterprise data policies.
To simplify this complexity, these new technologies will combine
consumer-grade user experience with sophisticated algorithmic
classification, analysis and enrichment under the hood. The result
for business users will be easy exploration on big data, like knowing
where the oil is before digging the well.

VIDEO:
BIG DATA
DISCOVERY
THE VISUAL
FACE OF
HADOOP

Security and Governance Will


Increase Big Data Innovation.
Many large firms have found their big data pilots shut down
by compliance officers concerned about legal or regulatory violations.
This is particularly an issue when creating new data combinations that
include customer data. In a twist, firms will find big data experimentation
easier to pen up when the data involved is more locked down. This means
extending modern security practices like data masking and redaction
to the full big data environment, in addition to the must-haves of access,
authorization and auditing.

WHITE PAPER:
ORACLE
DATABASE 12c
SECURITY AND
COMPLIANCE

Production Workloads Blend


Cloud and On-Premises Capabilities.
Once companies see enterprise security and governance extended
to high-performance cloud environments, theyll start to shift workloads
around as needed. For example, an auto manufacturer that wants
to combine dealer data born in the cloud with vehicle manufacturing
data in an on-premises warehouse may ship the warehouse data
to the cloud for transformation and analysis, only to send the
results back to the warehouse for real-time querying.

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