Web 2.

0:
Web 2.0 describes World Wide Web sites that emphasize user-generated content, usability, and
interoperability. The term was first coined by Darcy DiNucci in 1999. A Web 2.0 site may allow
users to interact and collaborate with each other in a social media dialogue as creators of usergenerated content in a virtual community, in contrast to Web sites where people are limited to
the passive viewing of content. The key features of Web 2.0 include:
1. Folksonomy- free classification of information; allows users to collectively classify and
find information.
2. Rich User Experience- dynamic content; responsive to user input
3. User Participation- information flows two ways between site owner and site user by
means of evaluation, review, and commenting. Site users add content for others to see
4. Software as a service- Web 2.0 sites developed API to allow automated usage, such as by
an app or mashup.
5. Mass Participation- Universal web access leads to differentiation of concerns from the
traditional internet user base.
For marketers, Web 2.0 offers an opportunity to engage consumers. A growing number of
marketers are using Web 2.0 tools to collaborate with consumers on product development,
service enhancement and promotion. Companies can use Web 2.0 tools to improve collaboration
with both its business partners and consumers. Among other things, company employees have
created wikisWeb sites that allow users to add, delete, and edit content to list answers to
frequently asked questions about each product, and consumers have added significant
contributions. Another marketing Web 2.0 lure is to make sure consumers can use the online
community to network among themselves on topics of their own choosing.
Examples of Web 2.0 include social networking sites, blogs, wikis, folksonomies, video sharing
sites, hosted services, Web applications, and mashups.

Web 3.0:
It is the next fundamental change both in how websites are created and, more importantly, how
people interact with them. The idea is that the entire web would evolve into one single virtual
world with buildings, shops, and other areas to explore and people to interact with -- while not
unbelievable in a technological sense -- has more than just technological hurdles to overcome.
The virtual web would need to get the major websites on board and agreeing to standards that
would allow multiple companies to provide clients which, no doubt, would lead to some clients
offering features that other clients don't offer and fierce competition between clients.
Semantic Web is sometimes used as a synonym for Web 3.0 though each term's definition varies.