Академический Документы
Профессиональный Документы
Культура Документы
1
Which of the following would consumers associate closely with a brand?
Brand attitudes
Points-of-difference
Customer focuses
Points of reference
2
What is the second stage of the consumer buying process?
Information search
Buyer satisfaction
Purchase decision
Evaluation of alternatives
3
Which of the following is known as the process of creating a segment storyboard
to test the attractiveness of each segment?
Segment attractiveness
Needs-based segmentation
Marketing-mix strategy
4
Which other dimension is the VALS classification system based on besides
consumer motivation?
Consumer retention
Consumer resources
Consumer support
Consumer beliefs
5
Which of the following is used to determine a competitive frame of reference for
brands to compete against other brands due to their closeness as substitutes?
Market membership
Industry membership
Category membership
Product membership
Find the final exam answers here MKT 571 Week 1 Quiz
6
When searching for a supplier, which of the following provides the broadest
reach of possible suppliers in todays competitive market environment?
Trade directories
Internet
Business associates
7
Which of the following do brand mantras attempt to define?
Brand identity
Brand equity
8
Which of the following is a tool a company uses to position its brands attributes
in the minds of those in the organization?
Competitive analysis
Industry analysis
9
In behavioral segmentation, a product or service is grouped by which other
dimension besides knowledge of, attitude toward, and use of?
Dimension to
Relationship to
Response to
Value to
10
Which market is known as the invisible market segment?
Asian American
Hispanic American
African American
Caucasian American
11
What other dimension helps market segments be measurable, substantial,
accessible, and differentiable?
Actionable
Reasonable
Obtainable
Functional
12
How many primary groups does VALS classify U.S. adults into based on
personality traits and key demographics?
Seven
Nine
Eight
Two
13
Which term describes the diverse needs of many ethnic market segments?
Multidiversity marketing
Multifaceted marketing
Mass marketing
Multicultural marketing
14
When purchasing, in which state does the consumer set a minimum acceptable
cutoff level for each attribute and then makes a buying decision?
Elimination-by-aspects heuristic
Conjunctive heuristic
Lexicographic heuristic
Indirect heuristic
15
Which of the following tools do marketers use to visually illustrate how
consumers view products or services on multivariables?
Brand cannibalizations
Brand extensions
Perceptual mapping
Point-of-difference
16
Which other factor does an organizations marketing strategy focus on:
segmentation, targeting, and
positioning
perceptual mapping
positive marketing
possession
17
Which of the following is known in marketing as attributes of a product or service
that may not be unique to the product or service?
Brand reference
Points-of-difference
Points-of-parity
Points-of-reference
18
Which other criteria helps make up the three criteria for a successful brand
mantra: inspire, simplify, and
inflate
communicate
infuse
create
19
Which of the following marketing strategies does not concentrate on recognizing
differences in customers needs in the organization?
Direct
Undifferentiated
Niche
Concentrated
20
Which group is experiencing the fastest population growth today?
African Americans
Asian Americans
Caucasian Americans
Hispanic Americans
To download the complete answer check MKT 571 Week 6 Final Exam
21
Which of the following do marketers use to give consumers a special reason for
them to purchase a product or service?
Product demand
Consumer response
Value proposition
Value-added product
About Author
This article covers the topic for the University Of Phoenix .
MKT 571 Week 2 Quiz The author is working in the field of education from last 5 years.
This article covers the basic of from UOP.MKT 571 Complete Assignment Other
topics in the class are as follows: