Вы находитесь на странице: 1из 10

Initial Report

Last Modified: 08/03/2015

1.

GENDER

 

# Answer

Bar

Response

%

1 Male

   

25

60%

 

2 Female

 

17

40%

 

Total

 

42

 

Statistic

Value

Min Value

1

Max Value

2

Mean

1.40

Variance

0.25

Standard Deviation

0.50

Total Responses

42

2.

AGE GROUP?

 

# Answer

Bar

Response

%

1 18-25

   

35

83%

2 26-35

   

6

14%

3 36-50

   

0

0%

4 50+

1

2%

 

Total

 

42

 

Statistic

Value

Min Value

1

Max Value

4

Mean

1.21

Variance

0.32

Standard Deviation

0.56

Total Responses

42

3.

Which category of biscuits do you prefer?

 

# Answer

Bar

Response

%

1 Cream

   

6

14%

2 Marie

   

5

12%

3 Health

   

14

33%

4 Cookie

   

17

40%

 

Total

 

42

 

Statistic

Value

Min Value

1

Max Value

4

Mean

3.00

Variance

1.12

Standard Deviation

1.06

Total Responses

42

4.

When would you prefer eating a health biscuit?

# Answer Bar Response % 1 When Hungry 11 26% 2 Daily 7 17% 3
# Answer
Bar
Response
%
1 When Hungry
11
26%
2 Daily
7
17%
3
Occasionally
17
40%
4
When Dieting
1
2%
5
Rarely
4
10%
6
Recommended by Doctor
2
5%
Total
42
Statistic
Value
Min Value
1
Max Value
6
Mean
2.67
Variance
1.98
Standard Deviation
1.41
Total Responses
42

5.

How do you decide which health biscuit brand to buy?

#

Answer

Bar

Response

%

1

Decide beforehand

 

13

31%

2

Decide at Point of Purchase

 

29

69%

 

Total

 

42

 

Statistic

Value

Min Value

1

Max Value

2

Mean

1.69

Variance

0.22

Standard Deviation

 

0.47

Total Responses

 

42

6.

Rate the following health biscuits in your order of preference (set slider to 50 if

not tasted before)

#

Answer

Min Value

Max Value

Average Value

Standard Deviation

Responses

1

Britannia Marie Gold

0.00

100.00

54.57

30.06

42

2

Sunfeast Marie lite

5.00

86.00

48.78

22.52

37

3

Britannia Nutri Choice

0.00

100.00

58.87

26.53

39

4

Parle Simply Good Digestive

0.00

100.00

56.00

28.23

40

5

Sunfeast Farmlite

0.00

89.00

52.10

22.36

40

6

Britannia Nutrichoice Heavens

0.00

100.00

55.00

26.74

41

7.

How much are you willing to pay for tasty healthy biscuits (packet of 10) ?

#

Answer

Bar

Response

%

1

   

9

21%

2

20-25

 

18

43%

3

25-30

 

8

19%

4

30-40

 

7

17%

 

Total

 

42

 

Statistic

Value

Min Value

1

Max Value

4

Mean

2.31

Variance

1.00

Standard Deviation

 

1.00

Total Responses

42

8.

What is the first thing that comes to your mind when you hear "Farm Lite"

#

Answer

Bar

Response

%

1

Direct from the farm - fresh and healthy

 

20

48%

2

Innovative

   

3

7%

3

Light weighted

 

18

43%

4

Premium/costly

   

4

10%

5

Any other, please mention

 

5

12%

Any other, please mention

Healthy and expensive

Useless

Bland, coarse texture

Advt gimmick

Statistic

Value

Min Value

1

Max Value

5

Total Responses

42

9.

Which is your favourite biscuit currently?

# Answer Bar Response % 1 Write the biscuit name/ brand name 33 85% 2
#
Answer
Bar
Response
%
1
Write the biscuit name/ brand name
33
85%
2
I do not like biscuits
6
15%
Total
39
Write the biscuit name/ brand name
hide and seek parle
hide and seek
Nutri Choice
Good day chunkies
good day
Marie Gold
jim jam
Goodday
Marie
Britannia Nutrichoice
Good Day
oreo
Nutri choice , cream Cracker
Briarnnia
Britannia marie
Unibic cookies
Britannia
Dark fantacy
parleg
dark fantasy
Sunfeast
JIM JAM
Britania Nutri Choice
Chocofills
Cream Crackers
BRITANIA
Milano
Britannia Marie Lite
Sunfeast Farmlite
Patanjali namkeen
nutralite
National bakery, Ooty
parle-g
Statistic
Value
Min Value
1
Max Value
2
Mean
1.15
Variance
0.13
Standard Deviation
0.37
Total Responses
39

10.

Rank the following characteristics of a health biscuit in the order of your

preference

 

# Answer

1

2

3

4

5

6

Total Responses

 

1 Taste

22

4

7

3

1

2

 

39

2

Quality

2

15

10

8

4

0

 

39

3

Health Benefits

11

3

11

7

5

2

 

39

4

Price

1

8

6

10

10

4

 

39

5

Availability

1

1

4

7

12

14

 

39

6

Ingredients

2

8

1

4

7

17

 

39

 

Total

39

39

39

39

39

39

 

-

Statistic

Taste

Quality

Health Benefits

 

Price

Availability

Ingredients

Min Value

1

1

1

1

1

1

Max Value

6

5

6

6

6

6

Mean

2.05

2.92

2.95

3.82

4.79

4.46

Variance

2.16

1.23

2.42

1.89

1.59

3.10

Standard Deviation

1.47

1.11

1.56

1.37

1.26

1.76

Total Responses

39

39

39

39

39

39