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Executive summary
First and primary, the important aspect to note and to discuss is the creation and
sustainability of competitive advantage of multinational competition in the Global
world and how strategies formed by each firm contributes to competitive advantage.
Patterns of international competition1.Analysis in setting international strategy are
the industry. Multidomestic industries are essentially independent of competition in
other countries. A firm can and should manage its international activities like a
portfolio. Country-centered strategy, Global industry is an industry in which a firms
competitive position in one country is significantly affected by its position in other
countries or vice versa. A firm must in some way integrate its activities on a
worldwide basis to capture the linkages among countries.
Causes of Globalization an industry can be defined as global if there is some
competitive advantage to integrating activities on a worldwide basis. A firm may
possess two types of competitive advantages; low costs and differentiation. Value
Chain Theory the activities performed by a firm in any industry is grouped into the
nine categories and the nine group is divided by support activities and primary
activities. Prime activities: involves physical creation of the product or service.
high. In the point, market presence in many countries and some exports and import of
components end products are characteristic of most global industries.