A

Project Report
On
Titled

Comparative Analysis of Job Satisfaction

among Employees of Print media and digital
media
Submitted in partial fulfillment for the Award of degree
Of
Master of Business Administration

Submitted by:

Submitted To:

Pallavi Kumari

Kuldeep Singh

Roll No. : 1212370008

Saroj Institute of Technology and Management

2013-2014

ACKNOWLEDGEMENT

The path to success is never so smooth and simple to achieve. However, our
learnings and motivation by our close ones and our mentors helps us to reach
beyond our potential. My Project would remain partial without
acknowledging people who encouraged me to achieve a milestone.

I express my sincere gratitude to Mr. KULDEEP SINGH for giving me an

opportunity to discover more knowledge through practical learning by
organizing immensely knowledgeable Project.

I am equally grateful to all my other teachers for their complete support.

It would be unfair on my part if I do not thank my colleges for their
continuous help without which this work could never have been
accomplished. They made me realize the importance of teamwork and also
the leadership skills. I am grateful to all of them standing with me and
supporting me in this project.

TABLE OF CONTENT
CHAPTERS
1.)Introduction
2.) Literature review
3.) Rationale of the study
4.) Objective
5.) Hypothesis
6.) Research design
a. Sampling
b. Data Collection
c. Tools
d. Data Analysis
e. Findings and Pre-conclusion
f. Questionnaire
7.) Report
a. Chart with Reference
b. Data Tabulation
c. Conclusion with Suggestion
d. Bibliography .

INTRODUCTION
Job satisfaction is not the same as motivation. It is more if an
attitude, an internal state of the person concerned. It could, for
example, be associated with a personal feeling of achievement.
Job satisfaction is an individuals emotional reaction to the job
itself. It is his attitude towards his job.

Definitions:
Job satisfaction does not seem to reduce absence, turnover and
perhaps accident rates.
-Robert L.
Kahn
Job satisfaction is a general attitude towards ones job: the
difference between the amount of reward workers receive and the
amount they believe they should receive.
-P. Robbins

Job satisfaction defines as The amount of over all positive affect

(or feeling) that individuals have toward their jobs.
5

-Hugh J. Arnold and Daniel C.

Feldman

Job satisfaction is the amount of pleasure or contentment

associated with a job. If you like your job intensely, you will
experience high job satisfaction. If you dislike your job intensely,
you will experience job dissatisfaction.
By Andrew J
DuBrins,
The practice of supervision, New Delhi

Satisfied worker is a productive worker

By Alton mayo
Two-Factor Theory (Motivator-Hygiene Theory)

Frederick Herzbergs Two factor theory (also known as Motivator

Hygiene Theory) attempts to explain satisfaction and motivation in
the workplace This theory states that satisfaction and
dissatisfaction are driven by different factors motivation and
6

hygiene factors, respectively. An employees motivation to work is

continually related to job satisfaction of a subordinate. Motivation
can be seen as an inner force that drives individuals to attain
personal and organizational goals.
Motivating factors are those aspects of the job that make people
want to perform, and provide people with satisfaction, for example
achievement in work, recognition, promotion opportunities. These
motivating factors are considered to be intrinsic to the job, or the
work carried out. Hygiene factors include aspects of the working
environment such as pay, company policies, supervisory practices,
and other working conditions.
The happier people are within their job, the more satisfied
they are said to be. Job satisfaction is not the same as motivation,
although it is clearly linked. Job design aims to enhance job
satisfaction and performance methods include job rotation, job
enlargement and job enrichment. Other influences on satisfaction
include the management style and culture, employee involvement,
empowerment and autonomous workgroups. Job satisfaction is a
very important attribute which is frequently measured by
organizations. The most common way of measurement is the use of
7

rating scales where employees report their reactions to their jobs.

Questions relate to relate of pay, work responsibilities, variety of
tasks, promotional opportunities the work itself and co-workers.
Some questioners ask yes or no questions while others ask to rate
satisfaction on 1 5 scale where 1 represents not at all satisfied
and 5 represents extremely satisfied).
Job satisfaction has been defined as a pleasurable emotional
state resulting from the appraisal of ones job; an affective reaction
to ones job; and an attitude towards ones job. Weiss (2007) has
argued that job satisfaction is an attitude but points out that
researchers should clearly distinguish the objects of cognitive
evaluation which are affect (emotion), beliefs and behaviors. This
definition suggests that we from attitudes towards our jobs by
taking into account our feelings, our beliefs, and our behaviors.
Affect Theory
Edwin A. Lockes Range of Affect Theory (1976) is arguably
the most famous job satisfaction model. The main premises of this
theory is that satisfaction is determined by a discrepancy between
what one wants in a job and what one has in a job. Further, the
8

theory states that how much one values a given facet of work (e.g.
the degree of autonomy

in a position)

moderates

how

satisfied/dissatisfied one becomes when expectations are/are not

met. When a person values a particular facet of a job, his
satisfaction is more greatly impacted both positively (when
expectations are met) and negatively (when expectations are not
met), compared to one who does not value that facet. To illustrate,
if Employee A values autonomy in the workplace and Employee B
is indifferent about autonomy, then Employee A would be more
satisfied in a position that offers a high degree of autonomy
compared to Employee B. this theory also states that too much of a
particular facet will produces stronger feelings of dissatisfaction the
more a worker values that facet.

Dispositional Theory
Another

well

known

job

satisfaction

theory

is

the

Dispositional Theory. It is a very general theory that suggests that

people have innate dispositions that cause them to have tendencies
toward a certain level of satisfaction, regardless of ones job. This
approach became a notable explanation of job satisfaction in light
evidence that job satisfaction tends to be stable over time and across
careers and jobs. Research also indicates that identical twins have
similar levels of job satisfaction.
FACTORS INFLUENCING JOB SATISFACTION
The major factors influencing job satisfaction are presented below:
SUPERVISION
To a worker, Supervision is equally a strong contributor to the job
satisfaction as well as to the job dissatisfaction. The feelings of
workers towards his supervisors are usually similar to his feeling
towards the company. The role of supervisor is a focal point for
attitude formation. Bad supervision results in absenteeism and labor

10

turnover. Good supervision results in higher production and good

industrial relations.
CO-WORKERS
Various studies had traced this factor as a factor of intermediate
importance. Ones associates with others had frequently been
motivated as a factor in job satisfaction. Certainly, this seems
reasonable because people like to be near their friends. The workers
derive satisfaction when the co-workers are helpful, friendly and
co-operative.

11

PAY
Studies also show that most of the workers felt satisfied when they
are paid more adequately to the work performed by them. The
relative important of pay would probably changing factor in job
satisfaction or dissatisfaction.
AGE
Age has also been found to have a direct relationship to level job of
satisfaction of employees. In some groups job satisfaction is higher
with increasing age, in other groups job satisfaction is lower and in
other there is no difference at all.
MARITAL STATUS
Marital status has an important role in deciding the job satisfaction.
Most of the studies have revealed that the married person finds
dissatisfaction in his job than his unmarried counterpart. The
reasons stated to be are that wages were insufficient due to
increased cost of living, educations to children etc.
EDUCATION

12

Studies conducted among various workers revealed that most of

workers who had not completed their school education showed
higher satisfaction level. However, educated workers felt less
satisfied in their job.
WORKING CONDITION
The result of various studies shows that working condition is an
important factor. Good working atmosphere and pleasant
surroundings help increasing the production of industry. Working
conditions are more important to women workers than men
workers.

13

Print Media
Why do people read newspapers ? They read newspapers for a variety of
reasons. Let us consider a few examples.
Yesterday while going to the city you might have seen an accident. Two buses
had collided and by the mere sight you could make out that many passengers
must have been killed or injured. You were busy with your daily engagements
and forgot about the accident. Only today morning you recalled that incident.
You were curious to know more about it. You wanted to know how many
passengers were killed or injured.
Where will you look for these details? In a newspaper, of course. So you
would pick up a newspaper and read all about the accident.

Fig 5.1: News of a rail accident

Ramu and Ravi were planning to go for a movie. Both got pocket money
from their parents and permission to go for a film. Ramu asked Ravi whether
he knows the names of films playing in different theatres in the City. Ravi
was also not sure about it. So they picked up a newspaper. The paper gave all
the details about films shown in different cinema halls in the city.
14

Cinema theatre list

You must have seen such columns in the newspaper. They appear under the
title entertainment. So you look into the newspaper for entertainment also.
Raju is a resident of Bhopal. He wanted to visit his uncle in Delhi. As he was
busy during the weekdays, he was free only during weekends. Before
booking the tickets, he wanted to know about the train timings. He used to
see that the local newspaper carries a column on train timings. So he picked
up that paper and decided on the train in which he should reserve a ticket.
You must have seen such columns in newpapers. They give you such
information. So you are reading the paper for information also. Thus
newspapers play a very important role in our daily life. We read the
newspaper for :
15

news
entertainment
information

HISTORY OF PRINTING
Have you seen a palm leaf? There was a time when people used to write on
palm leaves. This was before the discovery of paper. Some of the old
manuscripts written on palm leaves are preserved in our National Manuscript
Library in Delhi.

Old manuscript on palm leaves

The Chinese were the first to invent the art of printing. They made wooden
blocks to print letters. This was started during the period of the Tang Dynasty
in 600 AD. The oldest known surviving printed work in a woodblock is a
Buddhist scripture of 684 AD. It is now exhibited in a calligraphy museum in
Tokyo, the capital of Japan.
The first printed book published in China was the Buddhist text, the
Diamond Sutra by Wang Chick in 868 AD. Some copies of the Buddhist
scriptures printed in 1377 are preserved in museums in China.

16

Fig 5.5: Buddhist Text of 1377

Can you imagine a world without paper ? Nowadays paper has become an
integral part of our life. We read papers in the morning, write on note books
made of paper, send letters on paper, use paper boxes to carry things and so
on and so forth. You have learnt in an earlier lesson how this paper is
made.Though the Egyptians made paper by 3500 BC, it came to Europe only
by the 11th century. The first paper mill in Europe was set up in Spain in 1120.
Block printing came to Europe by 1300. It is believed that Johannes
Gutenburg of Germany had developed printing technology around 1439.
Gutenburg also invented an oil-based ink for printing. He printed the Bible in
1450. It was in the Latin language and had 1282 pages .He used movable
printing blocks for the book.

DIGITAL MEDIA
Digital media is a form of electronic media where data are stored in
digital (as opposed to analog) form. It can refer to the technical
aspect of storage and transmission (e.g. hard disk drives or
computer networking) of information or to the "end product", such
as digital video, augmented reality or digital art.

17

Florida's digital media industry association, Digital Media Alliance

Florida, defines digital media as "the creative convergence of
digital arts, science, technology and business for human expression,
communication, social interaction and education".
There is a rich history of non-binary digital media, computers, and
their rise to prominence over the last couple decades

Data conversion
The transformation of an analog signal to digital information via an
analog-to-digital converter is called sampling. Most digital media
are based on translating analog data into digital data and vice-versa
(see digital recording, digital video, television versus digital
television).

Data processing
Once digitized, media may be processed in a variety of ways using
standard computer hardware and software or, where performance is
critical, in high-performance digital hardware such as an ASIC.
Processing can include editing, filtering and content creation.

Post-Network Era
This is the fast pace era through the use of technology. Home
recording of television increasingly advanced this medium. Digital
programming can be downloaded instantly. This technology enables
broadcasters to use the digital technologies available today to create
18

numerous of channels. Service providers offer on-demand that

gives people the opportunity to have the power of when and where
they watch or hear their media. Digital technology has converged
television and computers into one single medium.

Art
Digital art is any art in which computers played a role in production
or display of the artwork. Such art can be an image, sound,
animation, video, CD-ROM, DVD-ROM, videogame, web site,
algorithm, performance or gallery installation. Many traditional
disciplines are now integrating digital technologies and, as a result,
the lines between traditional works of art and new media works
created using computers has been blurred. For instance, an artist
may combine traditional painting with algorithm art and other
digital techniques. Often, the medium itself is considered the
artwork. As a result, defining computer art by its end product can
thus be difficult. Nevertheless, this type of art is beginning to
appear in art museum exhibits.
Comic book artists in the past would generally sketch a drawing in
pencil before going over the drawing again with India ink, using
pens and brushes. Magazine illustrators often worked with India
ink, acrylics or oils. Currently, an increasing number of artists are
now creating digital artwork.
Digital artists do, simply, what centuries of artists have always done
by exploring and adopting a culture's new technology toward the
19

making of a personal imagery. In doing so the culture is also

reflected in the artwork as is the artist's personal vision. As our
culture becomes increasingly digitized, digital artists are leading the
way in exploring and defining this new culture. Digital Artists use a
medium that is nearly immaterial, that being binary information
which describes the color and brightmputer's hard drive. Digital
Artists employ many types of user interfaces that correspond to the
wide variety of brushes, lenses or other tools that traditional artist
use to shape their materials. Rather than manipulating digital code
directly as math, these electronic brushes and tools allow an artist to
translate hand motions, cutting and pasting, and what were formerly
chemical dark room techniques into the mathematical changes that
effect the arrangement of screen pixels and create a picture.
Digital Art is created and stored in a non-material form on the
computer's memory systems and must be made physical, usually in
the form of prints on paper or some other form of printmaking
substrate. In addition, digital art may be exchanged and appreciated
directly

on

computer

screen

in

gallery

situations

or

simultaneously in every place on the globe with access to the web.

Being immaterial has its advantages and with the advent of high
quality digital printing techniques a very traditional long lasting
print of this artwork can also be produced and marketed

20

21

Review Of Literature
Job satisfaction is one part of life satisfaction. The environment
influences the job. Similarly, since a job is important part of life,
job satisfaction influences ones general life satisfaction. Manager
may need to monitor not only the job and immediate work
environment but also their employees attitudes towards other part of
life.

JOB
FAMILY

POLITICS

LIFE

LEISURE

22

RELATED ELEMENT OF LIFE SATISFACTION

Human life has become very complex and completed in now-adays. In modern society the needs and requirements of the people
are ever increasing and ever changing. When the people are ever
increasing and ever changing, when the peoples needs are not
fulfilled they become dissatisfied. Dissatisfied people are likely to
contribute very little for any purpose. Job satisfaction of industrial
workers us very important for the industry to function successfully.
Apart from managerial and technical aspects, employers can be
considered as backbone of any industrial development. To utilize
their contribution they should be provided with good working
conditions to boost their job satisfaction. Any business can achieve
success and peace only when the problem of satisfaction and
dissatisfaction of workers are felt understood and solved, problem
of efficiency absenteeism labour turnover require a social skill of
understanding human problems and dealing with them scientific
investigation serves the purpose to solve the human problems in the
industry.
a) Pay.
23

b) The work itself.

c) Promotion
d) The work group.
e) Working condition.
f) Supervision.

24

Job Satisfaction Of Print Media & Digital Media

In India
This study attempts to evaluate job satisfaction of Print media and
Degital media in india. It focuses on the relative importance of job
satisfaction factors and their impacts on the overall job satisfaction
of officers. It also investigates the impacts of bank type, work
experience, age, and sex differences on the attitudes toward job
Satisfaction.
The result shows that salary, efficiency in work, fringe supervision,
and co-worker relation are the most important factors contributing
to job satisfaction. Private PRINT MEDIA NAD DIGITAL MEDIA
have higher levels of job satisfaction than those from public sectors
as they enjoy better facilities and supportive work environment. Sex
and age differences have relatively lower level of impact on it. The
overall job satisfaction of the PRINT MEDIA AND DIGITAL
MEDIA is at the positive level.

25

26

Company Profile

Covering everything from news to people-oriented issues,

english.samaylive.com is taking the digital age into people\\\'s lives,
influencing the way they live and respond to changing times, work
and transact.
english.samaylive.com offers ranging from knowledge events,
sporting events, entertainment news, education, Business, share
market. Peoples hunger for news related to nation, Politics, World.
Lifestyle, Astrology, science and technology end with the
english.samaylive.com as it is among the best destinations for your
search.

english.samaylive.com is being updated 24X7 basis by

experienced and qualified young journalists.

english.samaylive.com covers events from the national capital to
remote areas of the country through the most effective and powerful
combination of man and machine with a team of over 7000
journalists.
27

Samay Live "SAMAY News Channel's Official ENGLISH NEWS

Portal" combines the portfolio of International and Indian news
with the class and style of a truly Indian News Production.

The team enabling the operations is a mix of experienced and

renowned media professionals who have hands on experience of
working for top news channels. Samay Live offers good quality
news, develop unique segmentation for its target audience.

It is a one-stop-shop and high-tech look ENGLISH news portal

service for Samay (National News Channel offering from Sahara
India Pariwar).

Samay is India's leading and one of a kind HINDI News Channel

and uses a wide channel of inter-connected Bureaus to offer a wide
portfolio of National and International News and Current Affairs.

Samay targets both the MASSES and the CLASSES; everyone who
28

appreciates and demand in-depth and well researched news.

The HINDI Portal for the National News Channel- SAMAY is

www.saharasamay.com.
It is a Heterogeneous Mixture of NEWS & CURRENT AFFAIRS in
HINDI covering International and National News 24x7.
Specialties
News, Latest New Headlines, Adveritising, Entertainment
The group owns the national Hindi News Channel Samay,
consisting of 36 city specific regional news channels Sahara Samay.
Sahara One,A General entertainment channel.
Filmy,A Hindi movie channel .
Firangi,A entertainment channel.
Sahara Samay received the "Broadcast Engineering Excellence
Award" in 2008 for its network newsroom technology.[16]

29

Print Media
The group owns one national weekly magazine in English, 7
editions of Hindi Daily Newspaper Rashtriya Sahara, nine editions
of Urdu Daily Newspaper Roznama Rashtriya Sahara and one
International Urdu Weekly, Rashtriya Sahara

Film & Entertainment

Sahara India Pariwar

Main article: Sahara One

The group is engaged in business of producing, marketing and
distribution of motion pictures in Hindi and other regional Indian
languages. Its successes include Bewafaa, Page 3, Sarkar, No Entry,
Wanted. In September 2010, the company was in talks to acquire
MGM Studios, but the deal collapsed. Sahara is willing to try again
to take over MGM.
Sahara is creating a Film City to provide filmmakers with
everything they need to make films, television software and
30

commercials. The existing infrastructure of the Film City will be

renovated and equipped with the most modern and latest
technology.

31

Rationale of The Study

The scope of the study is very vital. Not only the media department
can use the facts and figures of the study but also the marketing and
sales department can take benefits from the findings of the study.

Scope for the media department

The media department can have fairly good idea about their
employees, that they are satisfied or not.

Scope for personnel department

Some employees have the complaints or facing problems regarding
the job. So the personnel department can use the information to
make efforts to avoid such complaints.

32

33

Objective Of Study
The objective of the study is to find out the satisfaction level of
employee in media with reference to print media and digital media
To find that whether the employees are satisfied or not.
To analyse the job satisfaction level of employees in print media
and digital media.
To check the Degree of satisfaction of employees.
To find that they are satisfied with their job profile or not.
To determine the satisfaction level of employees on the basis
Income, Designation, Educational qualification, working hour, job
security, salary, leaves, infrastructure etc.

34

35

Research Methodology
Research methodology is a way to systematically solve the
problem. It may be understood has a science of studying how
research is done scientifically. In it we study the various steps that
all generally adopted by a researcher in studying his research
problem along with the logic behind them.
The scope of research methodology is wider than that of research
method.
Meaning of Research
Research is defined as a scientific & systematic search for
pertinent information on a specific topic. Research is an art of
scientific investigation. Research is a systemized effort to gain new
knowledge. It is a careful inquiry especially through search for new
facts in any branch of knowledge. The search for knowledge
through objective and systematic method of finding solution to a
problem is a research.
RESEARCH DESIGN :Descriptive Research Design
SAMPLE TECHNIQUE: Random sampling
SAMPLE SIZE :80
SAMPLE AREA :Lucknow
36

TYPES OF QUESTIONS: Close ended

DATA COLLECTION
For any study there must be data for analysis purpose. Without data
there is no means of study. It can be collected from various sources.
I have collected the data from two sources which are given below:
1. Primary Data
Personal Investigation
Observation Method
Information from correspondents
2. Secondary Data

Published Sources such as Journals, Newspapers and

Magazines etc.

Websites like Sahara samaya, ETV uttarpardesh,Amar

ujala official site, some other sites are also searched to
find data.

Data Analysis: I submitted data analysis in my final report.

37

38

Hypothesis
Definition
Hypothesis is the assumption of the researcher for the particular
research.
Ho = Environment and salary not affect the job satisfaction.
H1 = Environment and salary affects the job satisfaction.
Determination of suitable test
Chi-Square test will be applied due to analysis of salaryand
environment.

X2 = [ ( O E )
2

]/E

39

40

Analysis of Data
The data are collected through survey and books, reports,
newspapers and internet etc., the survey conducted among the
employees of Sahara Samay . The data collected by the researcher
are tabulated and analyzed in such a way to make interpretations.
Various steps, which are required to fulfill the purpose, i.e.,
editing, coding, and tabulating. Editing refers to separate, correct
and modify the collected data. Coding refers to assigning number
or other symbols to each answer for placing them in categories to
prepare data for tabulation refers to bring together the similar data
in rows and columns and totaling them in an accurate and
meaningful manner
The collected data are analyzed and interrupted using statistical
tools and techniques.
Limitations of the study
The survey is subjected to the bias and prejudices of the
respondents. Hence 100% accuracy cant be assured.
The researcher was carried out in a short span of time, where
in the researcher could not widen the study.
41

 The study could not be generalized due to the fact that

researcher adapted personal interview method.

42

Data Analysis And Interpretation

The data after collection is to be processed and analyzed in
accordance with the outline and down for the purpose at the time of
developing research plan.
Technically speaking, processing implies editing, coding,
classification and tabulation of collected data so that they are
amenable to analysis. The term analysis refers to the computation of
certain measures along with searching for pattern groups. Thus in
the process of analysis, relationship or difference should be
subjected to statistical tests of significance to determine with what
validity data can be said to indicate any conclusions.
The analysis of data in a general way involves a number of
closely related operations, which are performed with the purpose of
summarizing the collected data and organizing them in such a
manner that they answer the research questions. In this study the
researcher followed above process carefully and it is presented in
this chapter

43

Question 1- Your work activities are personally meaningful to

you?

S.No.

Topic

Percentage (%)

Strongly Agree

50

Agree

20

Disagree

25

Strongly Disagree

44

Question 2- Are you satisfied with your income?

S.No.

Topic

Percentage (%)

Strongly Agree

40

Agree

30

Disagree

20

Strongly Disagree

10

45

Question 3- This job demands too much (physically,

emotionally, mentally)?

S.No.

Topic

Percentage (%)

Strongly Agree

45

Agree

30

Disagree

15

Strongly Disagree

10

46

Question 4- Are you satisfied with the benefits offered to you in

this job?

S.No.

Topic

Percentage (%)

Strongly Agree

50

Agree

25

Disagree

20

Strongly Disagree

Question 5- You believe that your supervisors care deeply you

and your clients ?

47

S.No.

Topic

Percentage (%)

Strongly Agree

20

Agree

30

Disagree

35

Strongly Disagree

15

Question 6- Your superior encourages your development?

S.No.

Topic

Percentage (%)

Strongly Agree

20

Agree

40

Disagree

20

Strongly Disagree

20
48

49

Question 7- What would you rate the job incentives in your

organization?
S.No.

Topic

Percentage (%)

Average

20

Good

30

Very Good

20

Excellent

30

50

Question 8- How do you feel the working environment ?

S.No.

Topic

Percentage (%)

Excellent

40

Good

30

Satisfactory

15

Not Satisfactory

15

51

Question 9-

Opinion about your job ?

S.No.

Topic

Percentage (%)

Highly satisfied

70

Satisfied

10

others

10

Not satisfied

10

Question 10- How do you feel about the welfare scheme of your
company ?
52

S.No.

Topic

Percentage (%)

Highly satisfied

20

Satisfied

35

Needs improvement

15

Others

30

53

Question 11- How secure do you feel in your job ?

S.No.

Topic

Percentage (%)

High secure

20

Secure

40

Insecure

20

Others

20

54

Question 12- Are you satisfied with the appreciation and

reward system provided by your Management?
S.No.

Topic

Percentage (%)

Highly satisfied

10

Satisfied

20

Needs improvement

30

Others

40

55

Question13 -Lastly, think about your overall satisfaction with

your job. This includes all the Different components of your
work life, from your pay rate and benefits, to your
management

and the organization of your agency, to

relationships with co-workers

and supervisors, to your

particular responsibilities.

S.No.

Topic

Percentage (%)

Average

20

Good

30

Very good

40

Excellent

10

56

57

58

Finding
Some of the employees are not satisfied with the environment
factor.
Many of the employees are satisfied with the work culture.
For increasing their moral certain programmes are conducted
and benefits are provided.
Some of the employees are dissatisfied but still they are
retain due to company name .
The respondents are satisfied with the environment and nature
of work Factors.
The respondents relationship with the superiors and
colleagues are quite Good.
The Respondents are not provided with proper welfare
facilities.
The communication and motivation of employees by their
superiors in this organization is reasonable.
The Pay and promotion activities in this organization is also
good.
59

 The Respondents are overall satisfied with their job.

The Parking facilities provided by the organization are not
good thats why most respondents disagree with this question.
The refreshment facilities are also need to be improved
because most of the employees are dissatisfied on this factor.
The Rest room facilities in the company are not good and they
are not satisfied with the lunch facilities.

60

61

Bibliography

WWW.wikipedia.org
www.usatody.com
www.saharalive.com
Human Resource Managemnt by Robert l kahn
One More Time, How Do You Motivate Employees?
By frederickherzberg

62

63

Questioners for level of job satisfaction amongs

employees of Print media and Digital media .
PERSONAL DETAILS
Name: ---------------------------------------------------Address: ------------------------------------------------Gender: --------------------------------------------------Phone Number: -----------------------------------------Profession -----------------------------------------------Question 1- Your work activities are personally meaningful to
you?
a) Strongly Agree b) Agreec) Disagree

d) Strongly

Disagree
Question 2- Are you satisfied with your income?
a) Strongly Agree

b) Agree

Strongly Disagree

64

c)Disagree d)

Question 3- This job demands too much (physically, emotionally,

mentally)?
a) Strongly Agree b) Agree

c) Disagree

d)

Strongly
Question 4- Are you satisfied with the benefits offered to you in
this job?
a) Strongly Agree

b) Agreec) Disagree d)

Strongly Disagree

65

Question 5- You believe that your supervisors care deeply you

and your clients ?
a) Strongly Agree

b) Agree

c) Disagreed)

Strongly Disagree
Question 6- Your superior encourages your development?
a) Agree Strongly b) Agreec) Disagree d) Strongly
Disagree
Question 7- What would you rate the job incentives in your
organization?
a) Average b) Good

c) Very good

d) Excellent

Question 8- How do you feel the working environment ?

a)Excellent b) Good c) Satisfactory d) Not satisfactory
Question 9-

Opinion about your job ?

a) Highly satisfied b) Satisfied c) others (specify)

d) Not satisfied
Question 10- How do you feel about the welfare scheme of your
company ?
a) Highly satisfied b) Satisfiedc) Needs
improvement
66

Question 11- How secure do you feel in your job ?

a)high secure b)securec)insecure
Question 12- Are you satisfied with the appreciation and reward
system provided by your
Management?
a)highly satisfied

b) satisfied

c) needs

improvement
Question13 -Lastly, think about your overall satisfaction with your
job. This includes all the Different components of your work life,
from your pay rate and benefits, to your management and the
organization of your agency, to relationships with co-workers and
supervisors, to your particular responsibilities.
a) Average b) Good

c) Very good

67

d) Excellent