THE SMART

CONTENT
(R)EVOLUTION

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WHAT IS KIOSKED?
Kiosked is a platform
automatically connecting
digital visual content (images,
videos, apps, ads and social
media) with retail in real-time.
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HOW DO
KIOSKS
WORK?
Kiosks are responsive and
non-intrusive graphical
overlays.
Kiosks are automatic and
connected to a dynamic
database.
Kiosks are geo-location
aware, customizable and
measurable
in real-time.

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MERCHANTS, ADVERTISERS AND PUBLISHERS

+5,000 merchants

+20,000 brands
+30,000,000 products
monthly impressions

MERCHANT
S

ADVERTISE
RS

PUBLISHER
S

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+40bn

THE HISTORY OF
COMMERCE
5

It all started
OFFLINE

3000 BC TRADING

13th Century

THE
HANSEATIC
LEAGUE

TRAVELLING VENDORS
OF GOODS PEDDLER

15th Century

THE AGE
OF
DISCOVERY

18th Century

THE INDUSTRIAL
REVOLUTION

19th Century

THE
FIRST
MALLS

TODAY:
ECOMMERC
E
IS GROWING
EXPONENTI
ALY
+ %
%

50

20

100

Of the
purchases we
make are
spontaneous.

Of the global retail

market
is expected to
come from
BN
%by
eCommerce
Consumers
Online shopping
2020
buying
volumes is
online in
growing
SOURCES: 2013
eMarketer, Jan 2013 & 2014;annually
IDC, 2013; Tradedoubler;
IBM;
in
ITU
double digits.
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13

HUGE
OPPORTUNITI
ES
IN MOBILE
ADVERTISING

25%

21+BN

Estimated
Global spend on
mCommerce
RTB by 2017, up
share of total
from
digital
$2.7 Billion in
+BN
$commerce
2012 %
Mobile
Growth in
market
size in
advertising
mobile
2017
spend in
video views in
SOURCES: eMarketer, Jan 2013; IDC, 2013; Tradedoubler; IBM; ITU
2015
2012

20

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14

300

CONSUME
RS
EMBRACE
VISUAL
CONTENT

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15

67%
One of the
worlds mobile
traffic will be
video by 2017

44%

of people are
more likely to
engage with a
brand if they
%
%
post images
of consumers
of consumers
would purchase
are more likely
more frequently
to purchase a
According
to Search
Engine Research images
ranked higher
than productvia their
mobile
product
after
specific details,
phone
if UX
was
seeing
a decisions.
video
descriptions,
ratings
or reviews in driving
purchase
visual

59

64

1.

2.

3.

RISE IN
ECOMMERC
E

SHIFT TO
MOBILE

VISUAL
CONTENT

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16

EVERYWH
ERE
COMMERC
E IS ON
THE RISE

WHAT IS
EVERYWHERE
COMMERCE?
With Everywhere
Commerce advertisers and
publishers can connect with
consumers at any point of
time, on any device.
Everywhere Commerce
does not limit the consumer
experience to any time or
place, it is always on and
available.
Everything will become a
shop!
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17

EVERYWHERE
COMMERCE IS
ENABLED BY SMART
CONTENT
Smart Content is a rich, user-friendly and nonintrusive service layer on any media. Its always
relevant, contextual and measurable.
As engagements can be measured in real-time,
brand communication is becoming a two-way
conversation.
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SMART
CONTENT
WHERE
IMPULSE
THERE SALES

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19

With Smart Content

anything can be a retail
showroom and shop with
an opportunity to
monetise.

SMART
CONTENT
EVERYTHING
IS A PORTAL
The boundaries are blurring
and every surface becomes
actionable. Our mobiles
become shopping
magnifiers, giving
consumers immense power
at their fingertips.

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20

SMART
CONTENT
CREATING
NEW
SHOPPING
EXPERIENCES
Brands worldwide have
realised and embarked the
change towards hypervisualisation and mobile
dovetail:
Nike is using the power of
Kiosked and user-generated
content through Instagram.
Adidas Neo is taking window
shopping in the 21st century
to a next level.

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21

With Paypal beacon,

consumers can shop at
anytime through hands-free
and seamless mobile
payments.

Rovio is offering the

worlds first rich
mobile ad format that
connects all retail
online with visual
content. Being able
to offer a nonintrusive ad format,
that doesnt take
players out of the
game, is key for us
and our fans. The
results speak for
themselves.

3040%

Engagement Rates with

the ad and the individual
products are remarkable

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812%

Action Rates are

considerably higher than
traditional ad formats

22

Peter Vesterbacka,
CMO, Rovio

Give people
what they want,
when they want
it,
in the form they
want
it in.
Kevin Spacey,
Award winning actor &
producer

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23

Micke Paqvaln
CEO & FOUNDER, Kiosked Ltd
+358 400 396 394 Keilaranta 1 FI-02150 Espoo, Finland
micke.paqvalen@kiosked.com www.kiosked.com