A PROJECT REPORT

ON
PANTALOONS
BY
MEHTA PARTH MILAN
TYBBA (2013 2014)

IN PARTIAL FULFILLMENT OF
Bachelor of Business Administration
UNIVERSITY OF PUNE

MITSOM College
PUNE: 411038

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CERTIFICATE
This is to certify that Mr. MEHTA PARTH MILAN of MAEERs MITSOM College has
successfully completed the project work titled MARKET RESEARCH ON PANTALOONS in
partial fulfillment of requirement for the award of Bachelor of Business Administration prescribed
by the University of Pune
This project is the record of authentic work carried out during the academic year
2013 2014.

Mrs. Dhanashree Deshmukh Ghate

Subject Teacher

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Dr. R. M Chitnis
Principal

DECLARATION

I, Mr. MEHTA PARTH MILAN hereby declare that this project is the record of authentic work
carried out by me during the academic year 2013 2014 and has not been submitted to any other
University or Institute towards the award of any degree.

MEHTA PARTH MILAN

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ACKNOWLEDGEMENT
For the development of this research work, I feel deep sense of gratitude to each and every
person who has directly or indirectly supported me for the same. In particularly, I would like to
thank Professor Mrs. Dhanashree Deshmukh Ghate for guiding me throughout the completion of
this research report. Without the co-operation and unremitting efforts in providing me resourceful
guidance and tremendous patience this project would not have reached completion.
I must also mention that I am grateful to all my teachers and friends who have helped me in
fulfilling my research questionnaires.
Lastly, I would like to thank to all respondents for their helpful criticism and useful
suggestions.

MEHTA PARTH MILAN

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ABSTRACT
Pantaloons, the newly acquired business by The Aditya Birla Group, one of Indias leading
multinational conglomerates, are a powerhouse of fresh fashion and innovation. While weaving its
magic across lifestyle segments, Pantaloons caters to the discerning and trendy Indian consumer.
Pantaloons apparels spell comfort and elegance, combined with a 'freshness' that is unparalleled. The
styles cover a gamut of ready-to-wear western and Indian apparel for men, women and kids in
addition to accessories and exotic fragrances. With a strong national presence in 72 exclusive stores,
Pantaloons houses over a 100 prestigious brands that have something fresh for everyone.
Retailing in India is growing at the rate of about 20-22 per cent per annum. As part of its strategy to
gradually open it up to foreign competition, the government has increased the foreign direct
investment in the retail sector. At the same time, the urban consumer is becoming
more discerning and demanding as far as the lifestyle is concerned. Urban Indian household income
and purchasing power are also on the rise. Under such circumstances, the success of organized
retailing in India mainly depends on delivery of services through quality improvements. In service
organizations, customer-perceived service quality is considered as one of the key determinants of
business performance. So far, in the Indian context, there is a dearth of tested instruments which
can measure customer-perceived service quality of a retail store. At the same time, instruments
developed in other countries have not been tested for their applicability in the Indian retail industry.
Through the Questionnaire method of Collecting Data , the information that is collected suggests that
people are more concerned about the Quality , Variety, Service and Price of the Products. And
Pantaloons has proved to have done quite well in terms of Variety and Services.

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INDEX
SR. NO

CONTENTS

PAGE NO.

1.

Research methodology

2.

Research process

3.

Types of research

10-11

4.

Importance and scope of research

11

5.

Sampling

12

6.

Research problem

13

7.

Research design

13-14

8.

Hypothesis

14

9.

Data collection

15

10.

Objectives of my Report

16

11.

Project design

16

12.

Analysis of the data and findings

17-26

13.

Limitations of the project

27

14.

Conclusion

28

15.

Recommendations / Suggestions

29

16.

Appendices

29-30

17.

Bibliography

31
LIST OF CHARTS WITH PAGE NUMBER

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SR.NO.

FIGURES

PAGE NO.

1.

Pie chart for Awareness about Pantaloons

17

2.

Pie chart for When do people usually Shop

18

3.

Pie chart for People Shopped at Pantaloons

19

4.

Pie chart for Most Bought Products at Pantaloons

20

5.

Pie chart for Collection at Pantaloons

21

6.

Pie chart for Take on Exchange And Refund Policies

22

7.

Pie chart for About Pantaloons Staff

23

8.

Pie chart for Store Layout of Pantaloons

24

9.

Pie chart for Pantaloons GreenCard Holders

25

10.

Pie chart for Want New Brands?

26

INTRODUCTION
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Research Methodology
Research is a purposive investigation. A research is carried out by different methodology, which
has its own pros and cons. Marketing research is a systematic gathering, recording analysis of data
collected by variety techniques of assess the response to various parameters related to given
project and accordingly prepare a report based on which the company can have a view to market
and the problem area and opportunities. They help the company to formulate various alternatives
for the solutions and take correct decisions.
Research has its special specifications in solving various operational and planning problems of
business and industry. The main purpose of this research is to meet the requirements of customers
perception, preference and need to provide valuable information about apple products quality and
services among the customers.
Meaning of Research:
Research comprises defining and redefining problems, formulating hypothesis or suggested
solutions, collecting, organizing and evaluating data: making deductions and reaching conclusions
and at last carefully testing the conclusions to determine whether they fit the formulating
hypothesis
Research is systematic, controlled, empirical and critical investigation of hypothetical
propositions about the presumed relations among natural phenomena

RESEARCH PROCESS
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The Research Process consists of series of actions or steps necessary to effectively carry out

research. Research process comprises of no. of closely related activities. Which are overlapping

and which follow a strictly prescribed sequence. Research comprises of series of logical steps
taken by researcher for smooth functioning of the research.

Types of Research:
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1. Fundamental research: Fundamental research is original or basic in character. It is also

known as theoretical research, because its objective is to discover or enunciate new but
broad principles and synthesis without aiming at any immediate application. Fundamental
research may be entirely new discovery the knowledge of which has not
2. Applied Research: Applied research is associated with particular project and problem. Such
research, being of practical value may relate to current activity or immediate practical
situations. It aims at finding a solution for an immediate problem facing a society. Applied
research is thus concerned with actual life and discovers the what, how and why of actual
life.
3. Descriptive Research: Descriptive research is essentially a fact finding approach related
largely to the present and abstracting generalization by the cross-sectional study of the
current situation. The descriptive method is extensively used in the physical and natural
sciences. (Physics, Biology, Zoology).
4. Experimental Research: The experimental research is the basic tool of the physical science
of tracing cause and effect relationships and for verifying inferences. Experimental studies
have their purposes to test a hypothesis of a casual relationship between variables.
5. Survey Research: Survey research studies large and small populations by selecting and
studying samples chosen from the population to discover the relative incidence, distribution
and inter-relations of sociological and physiological variables. Survey research is mostly
devoted to the study of characteristics of the populations under investigation.
6. Evaluation Research: This type of evaluation research is primarily directed to evaluate the
performance of the developmental projects and other economic programs that have already
been implemented.
7. Assessment Story: Assessment story describe the status of a phenomena at a particular
time. It may deal with prevailing opinion, knowledge, practices or conditions.
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8. Field setting and Laboratory Research: A research can be field setting research or
laboratory research or stimulation research, depending upon the environment in which it is
to be carried out.
9. Qualitative Approach: It is concerned with subjective assessment of attitudes, opinions and
behavior. In such situations, research is a function of researchers insights and impressions.
The results generated in this type of approach are either in non-quantitative form or in the
form which is not subjected to rigorous quantitative analysis.
10. Quantitative Approach: It involves generation of data in quantitative form which can be
subjected to rigorous quantitative analysis in a formal and rigid fashion.
Scope & Importance of Research:
1

The role of research in several fields of applied economics whether related to business or to

2
3

economy as a whole.
Research provides the basis for nearly all government policies in our economis systems.
Research has its special significance in solving various operational and planning problems of

business and industry.

Research is equally important for social scientist.
To those students who are to write a masters or P.H.D thesis.
To professionals in research methodology, research may mean a source of
livelihood.
To philosophers and thinkers, research may mean the outlet for new ideas and
insights.
To analysts and intellectuals, literary men and women research may mean the
development of new ideas and theories.
Research is useful for solving complex business problems.

Sampling
In statistics and survey methodology, sampling is concerned with the selection of a subset of
individuals from within a statistical population to estimate characteristics of the whole population.
The three main advantages of sampling are that the cost is lower, data collection is faster, and since
the data set is smaller it is possible to ensure homogeneity and to improve the accuracy and quality
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of the data
The well specified or identified group is known as population or universe and the selected number
of objects, events or persons are known as a sample. It may be finite or infinite in nature.
Therefore, sampling may be defined as a process of selecting specific elements from the
population for conducting further research. Sampling is broadly divided into two types:
Probability sampling and Non-Probability Sampling.

Probability Sampling: Probability sampling methods are those that clearly specify the
probability or the liklihood of inclusion of each element or individual in the sample. Under
this type of sampling, the sample size is known and each element or unit of the universe
has an equal chance of getting selected as a sample.

Non-Probability Sampling: Non-Probability sampling is one in which there is no way

accessing the probability of the elements or group of elements of the population being
included in the sample. This is because non-probability sampling methods do not use the
principles of random sampling at the time of selecting the samples.

Research Problem:
A research problem refers to some difficulty which a researcher experiences in the context of
either a theoretical situation and wants to obtain a solution for the same. A research problem is the
first step and the most important requirement in the research process. It serves as the foundation of
a research study. An important point to keep in mind when defining or formulating a research
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problem is that it should be specific rather than general. When a problem or question is specific and
focused, it becomes amore answerable research question than if it remained general and unfocused.
A research problem is expressed as a general question about the relationship between two or more
variables.
Characteristics of Research Problem:
A problem statement should be written clearly and usually in a question form
A problem statement expresses the relationship between two or more than two variables.
A problem statement should be testable by empirical methods.
A problem statement should avoid moral or ethical judgments.
The problem should be of sufficient importance.
Problem can be general or specific. But it should not be too general or too specific.

Research Design
Research designs are concerned with turning the research question into a testing project. The best
design depends on your research questions. Every design has its positive and negative sides. The
research design has been considered as a "blueprint" for research, dealing with at least four
problems: what questions to study, what data are relevant, what data to collect, and how to analyze
the results.
Research design can be divided into fixed and flexible research designs (Robson, 1993). Others
have referred to this distinction with quantitative research designs and qualitative research
designs. However, fixed designs need not be quantitative, and flexible design need not be
qualitative. In fixed designs the design of the study is fixed before the main stage of data collection
takes place. Fixed designs are normally theory-driven; otherwise its impossible to know in
advance which variables need to be controlled and measured. Often these variables are
quantitative. Flexible designs allow for more freedom during the data collection. One reason for
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using a flexible research design can be that the variable of interest is not quantitatively measurable,
such as culture. In other cases, theory might not be available before one starts the research.

Hypothesis
Meaning of Hypothesis:
The word hypothesis is a compound of two words hypo and thesis. Literally, hypo means
under or below and thesis means a reasoned theory or rational viewpoint. Accordingly,
hypothesis would mean a theory which is not fully reasoned. In other words, hypothesis is a theory
entertained in order to study the facts and examine the validity of the theory. Hypothesis stands
somewhat at the midpoint of research. When a researcher observes known facts and takes up a
problem for analysis, he first has to start somewhere and this point of start is hypothesis. The
dictionary meaning of hypothesis indicates that, hypo = less than, thesis = original contribution
to stock of knowledge.

Tools of Data Collection

Data are the basic inputs to any decision making process in a business. Basic concepts such as
environment in which data is to be collected, designing of instruments for data collection and
recording should be defined.
Data may originate from two sources1. Primary data
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2. Secondary data
Primary data
It can be collected through experiment or through survey. In the case of surveys,
however, the researcher can adopt one or more of the following ways to collect data.

By observation
Through telephonic interview
By mailing of questionnaires
Through schedules

Secondary data
The secondary data are collected from sources which have already been created
for the purpose of first time use and future use.
It can be obtained from internal sources and external sources. The internal
sources of secondary data for marketing applications are sales record, marketing activity, cost
information, distributor reports, feedback and customer feedback. The different external sources of
secondary data are government publications, foreign government publications, journals,
publications of trade associations, books, magazines, newspapers, annual reports, research reports
in universities etc.
Data collected needs to be analyzed and the various analytical techniques should
be decided beforehand and data should be collected keeping in mind these techniques.

OBJECTIVES OF MY PROJECT

To check the awareness among the people about Pantaloons.

To find out what people think about Pantaloons Products, Collection, Staff, Store layouts etc.
To find out what people mostly want to buy from Pantaloons.
To know the suggestions of the people regarding Pantaloons.

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PROJECT DESIGN
Questionnaire Method of Data Collection was used and the Questionnaires were distributed

among the Students.

While preparing this research report I distributed 40 questionnaires.
Basically it was distributed among the people of age-group of 14-25.
I also considered that those people have at least used the product once.
My research was done among in Pune Area, as the larger area was something beyond my reach.
Research was done to collect the general view point regarding the, factors influencing product
preference, availability of the product, etc.

ANALYSIS AND INTERPRETATION OF DATA

1.

Are you aware about Pantaloons?

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Awareness about Pantaloons?

Yes

No

3%

98%

Interpretation:Almost all (97%) are Aware about Pantaloons. As per the Data collected only 3% of people
were not aware about Pantaloons. This suggests that Pantaloons has advertised properly.
2.

When do you usually shop?

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When do people usually Shop

Weekends

Monthly

Festive Season

Offers

5%

25%

25%

45%

Interpretation:Most of the People Shop during the Festive Season (45%), then people shop on Monthly and
during Offers (25% each) and least people shop only Weekends (5%).

3.

Have you ever shopped at Pantaloons?

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People Shopped at Pantaloons?

Yes

No

5%

95%

Interpretation:Almost All (95%) of the people have had shopped at Pantaloons once.
Only 5% of the people didnt shop at Pantaloons even Once.

4.

Which products do you usually buy at Pantaloons?

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Most Bought Products at Pantaloons

Clothes

Watches

16%

Jewellery

Accessories

Cosmetics

2%

2%
24%

57%

Interpretation:A Majority of people buy Clothes from Pantaloons, Followed by Watches which are bought
by 23% of the people. Also 16% of the people buy Accessories from Pantaloons. Only a
handful of People Buy Jewellery and Cosmetics from Pantaloons

5.

How do you find the Collection at Pantaloons?

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Collection at Pantaloons
SatisFactory

Unsatisfactory

25%

75%

Interpretation:Majority of People (75%) are Satisfied the Collection that is Offered by Pantaloons.
But the Remaining 25% of the people are Unsatisfied with it. Pantaloons should make sure
that the Collection is Up-to Date.

6.

How do you feel about the Exchange and Refund Policies?

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Take on Exchange And Refund Policies

Fair

Good

Needs Change

23%
38%

38%

Interpretation:Here we have got mixed views from People. 23% of People say that the Exchange and
Refund Policies are Fair another 39% of people say they are Good. But 38% of the Total
People think that the Policies need to be changed. This means Pantaloons has to Look into
the policies and see what is going wrong with the policies.

7.

How so you find the pantaloons staff?

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About Pantaloons Staf

Cooperative

Non-Cooperative

23%

78%

Interpretation:77% of the People Find the Pantaloons Staff Cooperative which is good. But the 23% of the
people still find them Non-Cooperative and hence Pantaloons must try and Keep Watch on
the Staff so that they can serve better.

8.

How is the store layout of Pantaloons?

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Store Layout of Pantaloons

Convinient

Inconvinient

18%

82%

Interpretation:Most of the People (82%) Feel that the Store Layout of the Pantaloons is Convenient where
as 18% of people think its still Inconvenient.

9.

Are you a Pantaloons Greencard Holder?

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Pantaloons GreenCard Holders

Yes

No

38%
63%

Interpretation:Only 62% of the People are GreenCard Holders of Pantaloons.

The rest 38% dont hold a GreenCard.
Pantaloons must focus on telling the benefits of the Greencard to the Customers which will
lead to more Revenue.

10.

Would you like Pantaloons to add more Brands to the Collection?

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Want New Brands?

Yes

No

23%

77%

Interpretation:77% of the Total People Want the Pantaloons to Add more Brands to their Collection.
Pantaloons must try and Find out which brands do the customers want them to add doing a
survey for the same.

Limitations of the project

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While doing the research there were many limitations. Some of the limitations of the research are
given below-:
1.
2.
3.
4.

There was no response by few of the people.

Time delay while waiting for responses to be returned.
Analyzing and interpretation of data was a bit complex.
The responses of the people is not completely true as they took it as a simple research

and did not considered it as professional.

5. Most respondents did not come up with suggestions.
6. The sample size was small due to the lack of time and reach.
7. The sample was distributed to a small group of people who were mostly college going
students.

Suggestions by the Respondents:1. Tidiness in the Store.

2. Pricing of the Products should to lower.
3. Clothes should be Fashionable and must match with the newest Trends in the Society.
4. Expansion.
5. Most Items are sold at Original costs. So People want some discounts on MRP.

CONCLUSION

From the Data that I collected I would say that almost all people are aware of Pantaloons.
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Majority of people said that they shop at Festive Seasons. People in a high percentage shop
monthly and at the time of Offers also.
Most of the people have shopped at least once at Pantaloons. Majority of the People said they like
to buy Clothes from Pantaloons, followed by Watches, Accessories, Jewellery, and Cosmetics in
that order.
Collection at Pantaloons is satisfactory.
There were mixed views about the Exchange and Refund Policies of Pantaloons. Most people said
it was good or fair, but a high amount of people were not satisfied with the policies and said it
needed to be changed.
Pantaloons Staff was said to be Co-operative.
Layout of the store is found to be very convenient to the People.
Most of the people are Pantaloons GreenCard holders.
People want Pantaloons to add more Brands added to their Collection.

Appendices
PANTALOONS

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QUESTIONNAIRE
Name :Occupation :Age :Gender:INSTRUCTIONS:-

This Data will be kept Confidential and will be used for Research Purpose only.

1. Are you aware about Pantaloons?

Yes

No

2. When do you usually shop?

Weekends

Monthly

Festive Seasons

Offers

3. Have you ever shopped at Pantaloons?

Yes

No

4. Which products do you usually buy at Pantaloons?

Clothes

Watches

Jewellery

Accessories

Cosmetics

5. How do you find the Collection at Pantaloons?

Satisfactory

Unsatisfactory

6. How do you feel about the Exchange and Refund Policies?

Fair

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Good

Needs change

7. How so you find the pantaloons staff?

Cooperative

Non cooperative

8. How is the store layout of Pantaloons?

Convenient

Inconvenient

9. Are you a Pantaloons Greencard Holder?

Yes

No

10. Would you like Pantaloons to add more Brands to the Collection?
Yes

No

11. Suggestions, If any:_______________________________________________________________________________

_______________________________________________________________________________
_______________________________________________________________________________
_________________________________

Bibliography
i) Books:-

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Research Methodology Methods and Techniques by C.R. Kothari

ii) Websites:-

http://www.pantaloons.com
www.slideshare.net

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