Sealed Air faces both direct and indirect competition in the flexible wrap marke

t. Astro Packaging is the only other producer of coated bubbles in the US; it als
o serves the low-end of the market with uncoated bubbles. GAFCEL recently began
manufacturing uncoated bubbles in the eastern US, and has gained access to sever
al AirCap distributors.
Despite the lower price of uncoated bubbles, each of the Sealed Air's competitors
have strategic weakness that leave them vulnerable to a strategic attack by Seal
ed Air should it enter the uncoated segment. Astro is limited by the fact that it
is a Sealed Air licensee and manufacturers an inferior product. As a small produ
cer, GAFCEL lacks a regional presence beyond New York State.
Substitutes: Indirect competition stems from paper-based products (e.g., cellulose
wadding), and foams (e.g. polyurethane). Yet tests prove AirCap more effective an
d cheaper. Sealed Air faces both direct and indirect competition in the flexible w
rap market. Astro Packaging is the only other producer of coated bubbles in the U
S; it also serves the low-end of the market with uncoated bubbles. GAFCEL recent
ly began manufacturing uncoated bubbles in the eastern US, and has gained access
to several AirCap distributors.
Despite the lower price of uncoated bubbles, each of the Sealed Air's competitors
have strategic weakness that leave them vulnerable to a strategic attack by Seal
ed Air should it enter the uncoated segment. Astro is limited by the fact that it
is a Sealed Air licensee and manufacturers an inferior product. As a small produ
cer, GAFCEL lacks a regional presence beyond New York State.
Substitutes: Indirect competition stems from paper-based products (e.g., cellulose
wadding), and foams (e.g. polyurethane). Yet tests prove AirCap more effective an
d cheaper. Sealed Air faces both direct and indirect competition in the flexible w
rap market. Astro Packaging is the only other producer of coated bubbles in the U
S; it also serves the low-end of the market with uncoated bubbles. GAFCEL recent
ly began manufacturing uncoated bubbles in the eastern US, and has gained access
to several AirCap distributors.
Despite the lower price of uncoated bubbles, each of the Sealed Air's competitors
have strategic weakness that leave them vulnerable to a strategic attack by Seal
ed Air should it enter the uncoated segment. Astro is limited by the fact that it
is a Sealed Air licensee and manufacturers an inferior product. As a small produ
cer, GAFCEL lacks a regional presence beyond New York State.
Substitutes: Indirect competition stems from paper-based products (e.g., cellulose
wadding), and foams (e.g. polyurethane). Yet tests prove AirCap more effective an
d cheaper. Sealed Air faces both direct and indirect competition in the flexible w
rap market. Astro Packaging is the only other producer of coated bubbles in the U
S; it also serves the low-end of the market with uncoated bubbles. GAFCEL recent
ly began manufacturing uncoated bubbles in the eastern US, and has gained access
to several AirCap distributors.
Despite the lower price of uncoated bubbles, each of the Sealed Air's competitors
have strategic weakness that leave them vulnerable to a strategic attack by Seal
ed Air should it enter the uncoated segment. Astro is limited by the fact that it
is a Sealed Air licensee and manufacturers an inferior product. As a small produ
cer, GAFCEL lacks a regional presence beyond New York State.
Substitutes: Indirect competition stems from paper-based products (e.g., cellulose
wadding), and foams (e.g. polyurethane). Yet tests prove AirCap more effective an
d cheaper. Sealed Air faces both direct and indirect competition in the flexible w
rap market. Astro Packaging is the only other producer of coated bubbles in the U
S; it also serves the low-end of the market with uncoated bubbles. GAFCEL recent
ly began manufacturing uncoated bubbles in the eastern US, and has gained access
to several AirCap distributors.
Despite the lower price of uncoated bubbles, each of the Sealed Air's competitors
have strategic weakness that leave them vulnerable to a strategic attack by Seal
ed Air should it enter the uncoated segment. Astro is limited by the fact that it
is a Sealed Air licensee and manufacturers an inferior product. As a small produ
cer, GAFCEL lacks a regional presence beyond New York State.
Substitutes: Indirect competition stems from paper-based products (e.g., cellulose
wadding), and foams (e.g. polyurethane). Yet tests prove AirCap more effective an

d cheaper. Sealed Air faces both direct and indirect competition in the flexible w
rap market. Astro Packaging is the only other producer of coated bubbles in the U
S; it also serves the low-end of the market with uncoated bubbles. GAFCEL recent
ly began manufacturing uncoated bubbles in the eastern US, and has gained access
to several AirCap distributors.
Despite the lower price of uncoated bubbles, each of the Sealed Air's competitors
have strategic weakness that leave them vulnerable to a strategic attack by Seal
ed Air should it enter the uncoated segment. Astro is limited by the fact that it
is a Sealed Air licensee and manufacturers an inferior product. As a small produ
cer, GAFCEL lacks a regional presence beyond New York State.
Substitutes: Indirect competition stems from paper-based products (e.g., cellulose
wadding), and foams (e.g. polyurethane). Yet tests prove AirCap more effective an
d cheaper.