Final Literature Review

CHAPTER SCHEME
1. Tourism
2. Tourism in India
2.1. Contribution to the Economy
2.2. Foreign Tourist Arrival
2.3. Government Initiative
2.4. Medical Tourism
2.5. Hospitality
3. The Road Ahead
4. Tourism in Rajasthan
5. Tourism Infrastructure in Rajasthan
6. Promotion of Tourism in Rajasthan
6.1. Tourism Policy
7. The Desert Triangle
8. Customer Satisfaction
8.1. Role of Expectation
8.2. Source of Customer Satisfaction
9. Accommodation Sector of Jodhpur
10. List of Non-star Accommodation of Jodhpur
11. Research Methodology
12. Analysis of Data
13. Findings
14. Recommendation
15. References
1. TOURISM
In 1976, the Tourism Society of England's definition was: "Tourism is the temporary, shortterm movement of people to destination outside the places where they normally live and
work and their activities during the stay at each destination. It includes movements for all
purposes."
Tourism is travel for recreational, leisure or business purposes. The World Tourism
Organization defines tourists as people who "travel to and stay in places outside their usual
environment for more than twenty-four (24) hours and not more than one consecutive year
for leisure, business,cheese and other purposes not related to the exercise of an activity
remunerated from within the place visited". Tourism has become a popular global leisure
activity.
Theobald (1994) suggested that etymologically, the word "tour" is derived from the Latin
'tornare' and the Greek 'tornos,' meaning 'a lathe or circle; the movement around a central
point or axis. The suffix -ism is defined as 'an action or process; typical behavior or quality'
whereas the suffix -ist denotes one that performs a given action. When the word tour and the
suffixes -ism and -ist are combined, they suggest the action of movement around a circle.
One can argue that a circle represents a starting point, which ultimately returns back to its
beginning. Therefore, like a circle, a tour represents a journey that is a round trip, i.e., the act
of leaving and then returning to the original starting point, and therefore, one who takes such
a journey can be called a tourist.
In 2008, there were over 922 million international tourist arrivals, with a growth of 1.9% as
compared to 2007. International tourism receipts grew to US$944 billion (euro 642 billion) in
2008, corresponding to an increase in real terms of 1.8%.
As a result of the late-2000s recession, international travel demand suffered a strong
slowdown beginning in June 2008, with growth in international tourism arrivals worldwide
falling to 2% during the boreal summer months. This negative trend intensified during 2009,
exacerbated in some countries due to the outbreak of the H1N1 influenza virus, resulting in a
worldwide decline of 4% in 2009 to 880 million international tourists arrivals, and an
estimated 6% decline in international tourism receipts.
(http://en.wikipedia.org/wiki/Tourism)
2. TOURISM IN INDIA
As per the Travel and Tourism Competitiveness Report 2009 by the World Economic Forum,
India is ranked 11th in the Asia Pacific region and 62nd overall, moving up three places on the
list of the world's attractive destinations. It is ranked the 14th best tourist destination for its
natural resources and 24th for its cultural resources, with many World Heritage sites, both natural
and cultural, rich fauna, and strong creative industries in the country. India also bagged 37th rank
for its air transport network. The India travel and tourism industry ranked 5th in the long-term
(10-year) growth and is expected to be the second largest employer in the world by 2019.
2.1 Contribution to the Economy

Combining unparalleled growth prospects and unlimited business potential, the industry is
certainly on the foyer towards being a key player in the nation's changing face. Furthermore,
banking on the governments initiative of upgrading and expanding the countrys infrastructure
like airports, national highways etc, the tourism and hospitality industry is bound to get a bounce
in its growth.
The hotel and tourism industrys contribution to the Indian economy by way of foreign direct
investments (FDI) inflows were pegged at US$ 2.1 billion from April 2000 to March 2010,
according to the Department of Industrial Policy and Promotion (DIPP).
According to the Travel & Tourism Competitiveness Report 2009 brought out by the World
Economic Forum, the contribution of travel and tourism to gross domestic product (GDP) is
expected to be at US$ 187.3 billion by 2019. The report also states that real GDP growth for
travel and tourism economy is expected to achieve an average of 7.7 per cent per annum over the
next 10 years. Export earnings from international visitors and tourism goods are expected to
generate US$ 51.4 billion (nominal terms) by 2019. Furthermore, the sector which accounted for
6.4 per cent of total employment in 2009 is estimated to rise to 7.2 per cent of total employment
by 2019.
Indias hotel pipeline is the second largest in the Asia-Pacific region according to Jan Smits,
Regional Managing Director, InterContinental Hotels Group (IHG) Asia Australasia. He added
that the Indian hospitality industry is projected to grow at a rate of 8.8 per cent during 2007-16,
placing India as the second-fastest growing tourism market in the world. Initiatives like massive
investment in hotel infrastructure and open-sky policies made by the government are all aimed at
propelling growth in the hospitality sector.
Sanjay Gupta, CMD, Neesa Leisure Ltd stated that the hotel and hospitality industries are among
the biggest employment generators in the country.
According to industry data, India is expected to double the number of branded hotel rooms from
100,000 now in just three years. Leading the pack are global hotel chains, which will add over
300 hotel properties (an estimated 55,000 rooms) in the country by 2013, as per data compiled by
companies.
2.2 Foreign Tourists Arrival

As per the press release by Press Information Bureau dated 4th March, 2010, the monthly
estimates for February 2010, compiled by the Ministry of Tourism on two important indicators of
tourism sector, foreign tourist arrivals (FTAs) and foreign exchange earnings (FEEs) were as
follows:
FTAs during the Month of February 2010 were 601,000 as compared to FTAs of 547,000
during the month of February 2009. A growth of 9.9 per cent was registered in February
2010 over February 2009.

FTAs during the period January-February 2010 were 1,092,000 with a growth rate of 12.7
per cent, as compared to the FTAs of 968,000 during January-February 2009.

FEE during the month of February 2010 were US$ 1.4 billion as compared to US$ 923
million during the month of February 2009.

The growth rate in US$ terms in FEE touched in February 2010 over February 2009 was
55.4 per cent.
2.3 Government Innitiative
According to the Consolidated FDI Policy, released by DIPP, Ministry of Commerce and
Industry, Government of India, the government has allowed 100 per cent foreign
investment under the automatic route in the hotel and tourism related industry. The terms
hotel includes restaurants, beach resorts and other tourism complexes providing
accommodation and /or catering and food facilities to tourists. The term tourism related
industry includes:
Travel agencies, tour operating agencies and tourist transport operating agencies
Units providing facilities for cultural, adventure and wildlife experience to
tourists
Surface, air and water transport facilities for tourists
Convention/seminar units and organisations
The Government of India has announced a scheme of granting Tourist Visa on
Arrival (T-VoA) for the citizens of Finland, Japan, Luxembourg, New Zealand
and Singapore. The scheme is valid for citizens of the above mentioned countries
planning to visit India on single entry strictly for the purpose of tourism and for a
short period of upto a maximum of 30 days
The tourism master plan, the first for Karnataka, envisages initiatives to attract
private investment ranging from US$ 2.2 billion to US$ 4.4 billion in the next
three to five years. The plan is prepared based on the Vision 2020 document
prepared and adopted by the Karnataka State Planning Board. The state
government aims to generate 200,000 jobs in the tourism sector in the next five
years. The master plan is aimed at making Karnataka the number one destination
for tourism in the country by 2020, according to Mr G Janardhan Reddy, Minister
for Tourism and Infrastructure Development
As per the press release by Press Information Bureau dated 17th May, 2010, Ministry of
Tourism has sanctioned the following tourism projects:
A world class illumination technology for promotion of night tourism will be
employed for projecting the unique architecture of the monuments and buildings
of Chandigarh. An amount of US$ 1.1 million has been earmarked for this
venture
Focussing on promoting tourism, sustainable in harmony with the surroundings,
eco-tourism projects in Morni and Pinjore hills (Haryana)to the tune of US$
729,753, Development of Morni Hills and Tikar Tal to the tune of US$ 1.1
million is in the pipeline. Besides, eco-tourism in Kalesar is being developed for
an amount of US$ 697,876

The Minister of Tourism, in a press release dated April 12, 2010 reviewed all the
new hotel projects coming up for the Commonwealth Games (CWG), Delhi,
2010 along with the licensed Guest Houses, Bed & Breakfast establishments,
DDA Housing flats located at Vasant Kunj which would be operated by India
Tourism Development Council (ITDC). Providing an update on the CWG
preparations, the review of the Task Force indicated 8,227 rooms have been
completed, which account for 75 per cent of the overall 10,981 definite
rooms. The performance of hotel projects in respect of Haryana was found to be
noteworthy as nearly 80 per cent of the definite rooms have been completed.
2.4 Medical Tourism

Indian Tobacco Company (ITC) Group opened India's first branded hotel, the Fortune
Park Lake City, which shares its premises with a hospital in Thane. This 58-room
business hotel, owned by Jupiter LifeLine Hospitals, is built to service medical tourists.
According to Pawan Verma, senior executive vice-president, hotels division, ITC the
market size of medical tourism in India is worth US$ 2.4 billion and is growing at 27 per
cent annually. The country received 1.1 million medical tourists in 2009, registering a
growth of 17 per cent.
According to a report by RNCOS, medical tourism will grow at a CAGR of over 27 per
cent in the period 200912 to generate revenues worth US$ 2.4 billion by 2012. The
number of medical tourists is anticipated to grow at a CAGR of over 19 per cent to reach
1.1 million by 2012. The report adds that Indias share in the global medical tourism
industry will climb to around 2.4 per cent by the end of 2012.
2.5 Hospitality
Intercontinental Hotels Group (IHG), the worlds biggest hotel company, has a
belligerent strategy for the Indian market. It believes the Asia-Pacific region will
be responsible for growth, with China and India leading. Considering the
immense scope of tourism in India, which constitutes mostly of domestic travel,
Richard Solomon, chief financial officer and head of commercial development,
Intercontinental Hotels Group (IHG), observed that there were a total of 500
million trips in India per year and only five million were international.
Elaborating further on the investments of the company, he stated that the company
has 12 hotels and has signed another 41deals with majority of them being under
construction.
ITC, the Kolkata-based cigarette major, also projected its plan to open 25 new
hotels under the Fortune brand over the course of next 12-18 months (or by 2011).
Accor Hospitality, the largest hotel chain in Europe, with 4,000 hotels in 90
countries announced that it will invest US$ 130 million to come up with 50 hotels
in India by 2012.
3. THE ROAD AHEAD

The Indian hospitality sector is certainly the most apt replication of the belief 'Atithi devo bhava'touch of tenderness, a helping hand and a welcoming visage.
According to the World Travel and Tourism Council (WTTC), the growth in the hospitality
industry is pegged at 15 per cent every year, with 200,000 rooms needed, the hotel segment of
India is on the brink of an astounding growth.
According to the Tourism Satellite Accounting (TSA) research, released by WTTC and its
strategic partner Oxford Economics in March 2009:
The demand for travel and tourism in India is expected to grow by 8.2 per cent between
2010 and 2019 and will place India at the third position in the world.
India's travel and tourism sector is expected to be the second largest employer in the
world, employing 40,037,000 persons by 2019.

Capital investment in India's travel and tourism sector is expected to grow at 8.8 per cent
between 2010 and 2019.

The report forecasts India to get capital investment worth US$ 94.5 billion in the travel
and tourism sector in 2019.

India is projected to become the fifth fastest growing business travel destination from
2010-2019 with an estimated real growth rate of 7.6 per cent.
An agreement on tourism cooperation was signed between the Government of the Republic of
India and the Syrian Arab Republic on October 08, 1991, the first Joint Working Group Meeting
on Tourism between India and Syria was held in New Delhi on May 11, 2010. The meeting
emphasised the need to exchange visits of tour operators and travel media to promote tourism
between the two countries. The importance of interaction between the private tourism
stakeholders of the two countries was stressed to develop better understanding of the tourism
products in each others country and also agreed to have bilateral exchange of information and
list of travel agencies, fairs and tourism related events so as to enable enhanced participation and
cooperation from both sides.
(http://www.ibef.org/artdispview.aspx?in=74&art_id=26026&cat_id=120&page=3)
4. TOURISM IN RAJASTHAN
Rajasthan, the northwestern state of India exudes a magical charm with the aura of its golden
sand dunes and undulating landscape flecked with marvelous forts and palaces. This enthralling
ambience of the state attracts hordes of tourists and travelers all over the country and the world
thus making it a prime tourist destination. Tourism accounts for about 15% of the economy of
Rajasthan.
The famous tourist attractions of the state are- cities like Jaipur, Udaipur, Jodhpur, Jaisalmer,
Pushkar, Ranakpur, Forts and Palaces like Mehrangarh Fort, Golden Fort, Wildlife Sanctuaries
like Sariska, Ranthambore, Chambal Gardens, Temples of Mount Abu and Kiradu temples and
lots of other attractions.
According to a survey, about 620,000 foreign and 7 million domestic tourists visited Rajasthan in
the year 2002. Rajasthan contributes about 11.2 per cent and 3.3 per cent share in Indias foreign
and domestic tourist arrivals respectively. It is calculated that on an average Rs 400 per day is
spend by a domestic tourist and Rs 800 per day by a foreign tourist. Thus tourism adds greatly to
the economy of the state by contributing 13 per cent of the State Domestic Product. In fact in
terms of economy, tourism is the third significant sector next to agriculture and industry.
5. TOURISM INFRASTRUCTURE IN RAJASTHAN
Over the years, Rajasthan has come up with well-developed tourism infrastructure that includes
about 6,000 hotel rooms in over 150 hotels. Among these 1400 rooms are of 54 heritage hotels
and resorts. The Indian Hotels, ITC-Sheraton, The Oberoi and Holiday Inn are the renowned and
predominant names in the Tourism industry of Rajasthan.
The world class luxury train-Palace on Wheels is also a chief attraction for the tourists. The
Rajasthan government has brought down the luxury tax from 10% to 8% to boost the tourism
industry of Rajasthan.
(http://www.mapsofindia.com/maps/rajasthan/economy/tourism.html)
The State of Rajasthan is one of the most desired destinations of tourists in India for both
domestic & International traffic. Rajasthan, which is a premier tourist destination attracts tourist
for its historical forts, palaces, art and culture.
Tourism occupies a prominent place in the Rajasthan's agenda as a crucial industry for socioeconomic development of the state, by providing education & employment. Seeing the
significance of tourism in the economic development, the Government has framed various policy
measures for establishing tourism as a Industry. The Rajasthan Government has been making
numerous efforts for the maximum benefit of tourism sector. The Department of Tourism is
working as a separate entity for the execution of national and state level policies and
programmes and also as a coordinating agency for the Central - State Government
Department/Offices and Private sectors activities for promotion of tourism in the state.
Under the control of Tourism Department two public sector entity viz, Rajasthan Tourism Dev.
Corporation Ltd. and Rajasthan State Hotel Corporation Ltd. and one society viz Rajasthan
Institute of Tourism and Travel Management (RITTMAN) are being operating.
5.1 Promotion of Tourism in Rajasthan

For promotion and Publicity oftourism in Rajasthan, following efforts are being made at the
department level:
Printing of Tourism Publicity Literature

Advertising
International Conferences
Film, Photos, VHS, CD's etc.
Exhibitions
Seminar & Conferences
Hospitality
Library
Souvenirs.
Apart from above department has been making efforts for wide promotion publicity &
aggressive marketing of the states tourist places and products. Department participates in the
various international and national exhibitions, seminars and conferences. To increase tourist
arrivals The Department of Tourism in Rajasthan is continually making efforts through several
mediums.
5.2 Tourism Policy
The State's new Tourism Policy was released on 27-9-2001. The mission statement of the
Tourism Policy is to evolve a pragmatic policy designed to ensure optimum utilization of rich
tourism resources of the state to generate employment specially in rural areas, to develop a ready
market for the rich and varied handicrafts, to preserve varied bio-diversity, natural historical,
cultural and cultural heritage of the state by scientific methods and to accelerate contribution of
tourism industry in socio - economic development of the state by making tourism a truly People's
Industry in Rajasthan.
Tourism was declared as an industry in 1989 and with the issue of notification dated 7-11-2002,
the condition of issuing separate notification granting benefits to Tourism Industry has been
deleted and now benefits to Tourism would be available at par with the Industry.
(http://www.north-india-tour-packages.com/tourism-department/department-of-tourismrajsthan.html)
6. THE DESERT TRIANGLE
Jodhpur
Desert
Triangl
e
Jaisalm
er
Bikaner
The Desert Triangle
Rajasthan is the largest state of India and very popular tourism destination in the country. It
appeals tourists from all over the world due to its exceptional tourism charm and numerous
attractions of tourist interest. There are several destinations and travel circuits in the state which
are very popular among tourists. One of famous travel circuits is desert triangle.
Desert triangle is one of the most famous travel circuits in Rajasthan India. It covers three
famous tourism destinations of the state i.e. Jodhpur, Jaisalmer and Bikaner. Jodhpur,
Jaisalmer and Bikaner are famous travel destinations of the state and known for their desert
charm, cultural charm and heritage attractions. This famous travel circuit is dotted with
numerous attractions of tourist interest. Tourists can visit several magnificent monuments, forts,
palaces, temples on their desert triangle tours and travel in the state.
Rajasthan is a globally famous travel destination of India. It is known for its cultural charm,
heritage charm and desert charm. And the travel circuit Desert Triangle provides tourists all these
to tourists. Tourists have also wonderful opportunities to enjoy camel safari on the vast desert
and mesmerizing sunset view on rippling sand dunes. A camel safari on deserted landscapes of
Rajasthan is considered as one of the most important attractions of the state. The travel circuit
Desert Triangle has an important place to give a major book in tourism in Rajasthan, India.
Mehrangarh Fort, Golden Fort, Junagarh Fort, Desert National Park, Sand Dunes and
Camel Safari are prime attractions of Desert Triangle of Jodhpur, Jaisalmer and Bikaner in
Rajasthan, India.
Jodhpur is the 2nd largest city in the state having numerous attractions to offer its visitors. The
city is popularly described as the Blue City of India. Some of famous attractions of Jodhpur
tours are Mehrangarh Fort, Jaswant Thada, Umaid Bhawan Palace, Mandore Garden,
Mahamandir Temple, Balsamand Lake & Palace, Government Museum, Ocian Jain
Temples, etc. Tourists do not want to forget explore these famous attractions of the city during
Jodhpur tours. Tourists also love to explore Bishnoi village with camel safari and jeep safari on
their desert triangle travel in the state.
Also known as the Golden City of India, Jaisalmer is one of the most visited cites of Rajasthan
India . It is a major travel destination in desert triangle travel circuit. It is best place to take
excursion to rippling sand dune by camel safari or Jeep safari. Tourists also love to visit Desert
National Park, Desert Culture Centre and Museum and Folklore Museum on their travel to
Jaisalmer City. Golden Fort, Jain Temples, Khuri Sand Dunes, Sam Sand Dunes, PatwonKi-Haveli, Salim Sing ki-Haveli and Nathmalji-ki-Haveli etc are prime attractions of
Jaisalmer City.
Bikaner is a wonderful medieval city and important part of Desert Triangle of Rajasthan. It is
known for its medieval and grandeur charm. Situated in the vast Thar Desert, the Camel City of
Bikaner is known for its famous fort, palace, temples and exotic sand dunes, and delightful camel
safaris. All these meet together and create a unique charm that never fails to mesmerize visitors.
Junagarh Fort, Lalgarh Palace, Camel Breeding Farm & Research Centre, and Fort
Museum are must visit attractions on Bikaner, Rajasthan tour.
(http://aglie.org/asia/india/desert-triangle-tour-in-rajasthan-india-jodhpur-jaisalmer-andbikaner-tours.html)
7. CUSTOMER SATISFACTION
Customer satisfaction, a business term, is a measure of how products and services supplied by a
company meet or surpass customer expectation. It is seen as a key performance indicator within
business. In a competitive marketplace where businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of business
strategy.
(http://en.wikipedia.org/wiki/Customer_satisfaction)
7.1`The Role of Expectations

Expectations have a central role in influencing satisfaction with services, and these in turn are
determined by a very wide range of factors. It is arguable that the range of influences on
expectations is even wider for public services.
7.2 Sources of Customer Expectations

The basic key factors most commonly seen to influence expectations are described as:
Personal needs: any customer or user of a service will have what they regard as a set of
key personal needs that they expect the service to address. These will vary from service
to service and from customer to customer. A clear understanding of these needs is
necessary to design an appropriate service.
Previous experience: many will have had service encounters before. Their previous
experience will in part influence their future expectations of the service. This can include
their past experience of the service in question, but also of other services for public
services, expectations will be influenced by experience of similar private services.

Word of mouth communications: expectations will be shaped by communications from
sources other than the service provider itself. This can include family, friends and
colleagues, but more widely the media and other organisations, such as audit agencies.
Explicit service communications: statements from staff or from leaflets or other
publicity material can have a direct impact on expectations. Good examples are customer
charters as we will present in part 4 of this publication.

Implicit service communication: this includes factors such as the physical appearance of
buildings e.g. renovation may lead the customer to expect other service aspects to be of
higher quality
Previous
Previous
Experience
Experience
Implicit
Implicit
Service
Service
Communicat
Communicat
ion
ion
customer
satisfacti
on
Word
Word of
of
Mouth
Mouth
Communicat
Communicat
ion
ion
Explicit
Explicit
Service
Service
Communicat
Communicat
ion
ion
Sources of Customer Satisfaction

Understanding and measuring satisfaction is a central concern. Satisfaction is a widely accepted
concept despite real difficulties in measuring and interpreting typical approaches to its
assessment.The most common approach is the use of general satisfaction surveys undertaken
every few years and designed to track changes over time, but we will describe others in part four.
There are however, a number of difficulties with the concept of satisfaction (Communities
Scotland, 2006:20).
It is not static, but changes over time; new experiences and levels of awareness will alter
the potential levels of satisfaction that could be achieved.
It is likely to be complex and the result of a mix of experiences before, during and after
the point at which it is measured.
It occurs in social contexts which are varied and changing and may be unpredictable or
inexpressible to the service user.
It may be difficult to express the reasons for satisfaction; particularly where less tangible
aspects of services are being considered.
It may be easier to express the reasons for dissatisfaction, particularly if this is the
exceptional state.
Without understanding the causes of satisfaction, there is a danger that we might treat a
good result as a reason not to change anything, seeing it largely as a PR tool.
If experience of the service greatly exceeds the expectations clients had of the service, then
atisfaction will be high, and vice versa. In the service quality literature, perceptions of service
delivery are measured separately from customer expectations, and the gap between the two,
P(erceptions) E(xpectations), provides a measure of service quality and determines the level of
satisfaction.
What the consumer expect from the service
SERVICE QUALITY GAP
What the consumer think they have received
(http://www.eupan.eu/files/repository/document/customer_satisfaction/EU_Primer_English__FINA
L_LR.pdf)
8. ACCOMMODATION SECTOR OF JODHPUR

Among the three wings of the desert triangle, it is evident that travel and tourism business has significantly
grown in Jodhpur during recent few years. The accommodation sector has also appreciably expanded in
Jodhpur during recent few years. Different types of accommodation facilities have emerged in Jodhpur
during recent few years. It includes establishment of five and other star category hotels, heritage hotels,
paying guest houses, and government guest houses. In this regard, it should be noted that there are very few
five and other star category hotels in Jodhpur therefore very limited number of international and domestic
tourists can avail accommodation facilities in these hotels. In comparison to this a very large number of
international and domestic tourists are availing accommodation facilities in heritage hotels, paying guest
houses, and government guest houses.
The five and other star category hotels are generally owned by prominent business houses and managed
professionally, as well. The physical structures of these hotels are huge. Also because of comfortable
financial resources, these hotels are able to provide required or demanded facilities to their guests. Most of
the service providers and other hired staff of these hotels, who come in direct contact with tourists are those
who have gained formal education and undergone pre-job training. This becomes possible for these hotels
because their owners can afford to pay demanded compensation to formally educated and professionally
trained employees. All these attributes significantly contribute towards gaining customers satisfaction.
In comparisons to five and other star hotels, the financial capacity of the owners of most of the non-star
hotels (including heritage hotels, small hotels, paying guest houses and other guest houses) is limited. It
adversely affects their capacity and efforts to offer physical structure and other facilities required by tourists.
Most of the service providers and other hired staff in non-star hotels (including heritage hotels, small hotels,
paying guest houses and other guest houses are also not exposed to formal education and professional
training. Therefore, these non-star hotels may not be able to gain sufficient satisfaction from their guests. In
this context, it will be very significant to identify the level of satisfaction of international as well as
domestic customers availing accommodation facilities in non-star accommodation facilities in Jodhpur.
Keeping this factual situation in view, the proposed research will concentrate on identifying the level of
customer satisfaction of international and domestic tourists availing accommodation facilities in non-star
hotels of Jodhpur.
To operate successfully: hotel business need financial resources (money and investors), physical resources
(Buildings and equipments), and human resources (managers and non-managerial personnel). It will not be
exaggeration to claim that along with financial and physical resources human resources are perhaps the
most important for successfully managing a hotel business. It is made up of businesses that service people
away from home. These businesses include food and beverage services, such as restaurants, lounges,
commercial and institutional food services, and catering services, lodging services, recreation services, and
travel related services such as further bookings.
It is also an established fact that hotel industry including star category hotels and non-star accommodation
facilities are by their very nature labour intensive and people oriented. Variety of services are provided by
people with an astute blend of the soft skills used in counseling and interpersonal relationship, as well as
hard skills involved in legislative and technical aspects (Jerris, 1999). In this regard, it may be specifically
noted that the level of satisfaction of tourists availing accommodation facilities in hotels are significantly
influenced two main attributes. These include physical structure and other facilities created by the owners of
these accommodation facilities and services provided by human resources assigned with the task of
providing these services.
The attributes affecting the level of satisfaction includes:
Physical Location
Reception: Welcome, Response to Enquiries, Sign Posts etc.
Service Providers: Quality of response to enquiries, appearances, uniforms etc.
Cleanliness
Boarding: Catering, Restaurant, Cafeterias etc.
Lodging: Room, Bed, light, Water, Sanitation, Ventilation, view etc.
Entertainment: Television, Dance, Music, Cultural Shows, Radio etc.
Shopping: Shopping Arcade, Fair, Exhibitions etc.
Personal Care: Beauty Parlours, hair cutting, gym, Jogging etc
Communication and Transport: Telephone, Newspapers, Magazines, Further Reservations, Car

Rental, Internet Facilities etc.
Medical: First Aid etc.
Commitment towards Responsible Tourism
9. LIST OF NON-STAR ACCOMMODATIONS OF JODHPUR
1
1
2
Akshy, Hotel
Opp Raikabag
Rly Stn, Jodhpur
2510327
Haren
der
Singh
43
12
Suit
Remarks
Other
Facility
Please
Specify
Dormitory
Ordinary
Huka
mSing
h
AC
Deluxe
Total No. Beds
Totel No of Room
Suit
Perso
n
3
Tarrif(inRs.)
(No. of Room)
Dormatory
Name Address,
Tel No.
Accmodation Available
Ordinary
N
o
Name
&
Desig
nation
Of
the
Conta
ct
AC
Hotel/HH/PGH/Sa
rai etc
Deluxe
S
.
10
11
12
13
14
15
16
18
36
90
0
70
0
50
0
75
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
59
11
8
50
0
25
0
90
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
hotelakshey@yah
oo.co.in
Arun Hotel,
Opp Sojati Gate,
Jodhpur
2620238
amenitie
s.
3
Arvind Hotel
Rajesh
15
30
30
0
60
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
RamNi
was
10
20
--
20
0
45
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Mohd
Sayed
27
30
60
30
0
12
5
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Ashok
Rawat
22
10
32
64
30
0
40
Restaura
nt,
conferen
ce hall,
Intercom
telephon
e in
rooms,
folk
music on
request
doctor
on call
R.P.Sh
arma
12
60
Colour
TV, Car
parking,
Credit
card
Nai SadakJodhpur
2547159
Alpana Hotel
Railway Station
Road,
Jodhpur2624504
Ababeel Hotel
Inside
SojtiGate,Jodhpur
2649781,261909
8
Ashoka Hotel
Near Rly Stn,
Jodhpur
0291-2615209
Ajanta Niwas
Hotel
Nai
Sadak,Jodhpur
2622995
Anand Hotel
accepte
d,
Restaura
nt and
other
amenitie
s
Anand
Singh
16
90
0
70
0
50
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Vipul
Sharm
a
18
24
48
16
50
22
50
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Rai Ka Bagh,
Jodhpur
0291-2511929
Astoria Hotel
Paota ,Jodhpur
15
50
0291-5100991
21
50
hotel@astoriathe
hotel.com
1
0
Beniwal Hotel
Circuit Road,
Jodhpur
Sande
ep
Sharm
a
10
10
10
35
70
95
0
60
0
50
Restaura
nt,
conferen
ce hall,
Intercom
telephon
e in
rooms,
folk
music on
request
doctor
on call,
Mr.Nar
ayan
Gujar
10
16
26
52
20
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
0291-2511130
beniwalpalace@p
inkcity.net
1
1
Bachhan Niwas,
Raikabag,
Jodhpur
2619936,263658
3
1
2
Bhabhoot Hotel
Dilip
Singh
10
15
30
25
0
50
0
Virend
ra
Singh
21
21
42
75
0
RK
Sharm
a
11
15
30
60
50
0
50
Jai
KIsha
n
12
20
40
50
0
15
0
Keshe
r
Singh
20
20
40
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
M.G.Hospital
Road, Jodhpur
2623279
1
3
City Palace Hotel

Nai Sark, Jodhpur
Restaura
nt, Bar,
colour
TV with
cable
net work
money
changer,
credit
card
facility
Intercom
Restaura
nt,
conferen
ce hall,
Intercom
telephon
e in
rooms,
folk
music on
request
doctor
on call,
Colour,V
egitarian
restaura
nt,
parking,
credit
card,
generat
or
facility
70
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
2627130,
9928463859
1
4
Centre Point
Hotel
High Court Road,
Jodhpur541408
1
5
City View Hotel

Jalori Gate,
Jodhpur
2645618,
2619227
1
6
Chander Villas
Lodge
Rly.Station Road
2624330
other
amenitie
s
1
7
Discovery G.H.
Insaf
Ali
15
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Rajen
der
Singh
10
15
30
40
0
30
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Govin
d
Singh
Rathor
e
12
18
36
40
0
20
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Daven
der
Soni
10
10
20
20
0
30
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Bhag
wan
Prasa
d
10
20
95
0
75
0
Colour
TV, Car
parking,
Credit
card
Manak Chowk,
Jodhpur
2623156
1
8
Durg Villas G.H.

Near K.N.College
Jodhpur, 2512298
1
9
Durg Niwas G.H.

Near K.N.
College,
Jodhpur,
02912512385
2
0
DevGuest House
New Pali Road,
Jodhpur
2616435
2
1
Dhoom Hotel
Station Road
Jodhpur 2620836
2
2
Delux Hotel
accepte
d,
Restaura
nt and
other
amenitie
s
Barkat
Khan
11
11
22
10
0
Colour
TV, Car
parking,
Credit
card
accepte
d, and
other
amenitie
s
Mohd.
Nishar
12
12
24
10
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Jagdis
h
12
24
50
0
50
0
30
0
Roof top
restaura
nt, Bar
and
other
amenitie
s
Naren
der
Bhati
10
40
0
50
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Tejend
er
Kumar
30
30
60
12
00
Colour
TV with
satellite
Network,
STD,ISD,
Fax ,
Credit
card
Station Road
Jodhpur3247286
2
3
Gulmohar Hotel
Station Road
Jodhpur
3094921
2
4
Govind Hotel,
Opp Rly Stn,
Jodhpur
622758
2
5
Gorbandh G.H.
Mandor
Road,Jodhpur
2541752
2
6
Guru
International
Hotel
Nai Sarak,
Jodhpur
0291-5103327,
5103377
facilities
guru@del2.vsnl.n
et.in
2
7
Galaxy Hotel
Cham
pa Lal
20
30
20
73
14
6
65
0
30
0
70
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Upend
er
Shrim
ali
16
26
52
25
0
15
0
Restaura
nt,
conferen
ce hall,
Intercom
telephon
e in
rooms,
folk
music on
request
doctor
on call,
Jafran
12
15
0
15
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Madh
u
Singh
19
19
38
80
0
12
00
Ricki
Singh
16
12
00
Nai Sarak
,Jodhpur
625098,620796
2
8
Haveli Hotel
Nai Sarak(Toor ji
ka Jhalara )
2614615
2
9
Hill View G.H.

Killi Khanna Road
Jodhpur, 2441763
3
0
Inder Inn Hotel

Near Bombay
Motor
Circle,Jodhpur
Colour
TV, Car
Parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
2657221, 2657222
3
1
Inn Season, Hotel
Colour
TV, Car
Parking,
Opp.PWD Office,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Jodhpur
2616400
3
2
Jaswant Saray
Near Rly
Station,Jodhpur
Moha
n
Singh
60
60
12
0
10
0
Colour
TV, Car
Parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Sh.Mu
kesh
16
20
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Arvind
Jain
12
36
72
50
0
25
0
50
Restaura
nt,
conferen
ce hall,
Intercom
telephon
e in
rooms,
folk
music on
request
doctor
on call,
Laxmi
naray
an Tak
18
Colour
TV, Car
parking,
Credit
card
accepte
d, Roof
Top
Restaura
nt and
5102548
3
3
Jagtamba Guest
House
Kaha Bara, Near
Krishna Temple
9414145061
3
4
Jodhana Place,
Hotel
Nai Sarak,
Jodhpur
2614031
3
5
Jee Ree Haveli,

Gulab Sagar,
Jodhur
2540007,
9351722007
jeerihaveli@yaho
o.co.in
other
amenitie
s.
3
6
K.P. Haveli Hotel

Killi
Khana,Jodhpur
Ashish
Mathu
r
26
28
56
17
50
24
50
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
15
50
2633448
3
7
Kohinoor Hotel
Abdul
Khalid
13
13
26
70
25
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Upend
ra
Shrim
ali
14
28
95
0
35
00
Colour
TV,
Fridge,
Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Mr.Ga
utam
16
32
90
0
75
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Ashok
Joshi
15
30
60
0
25
0
Restaura
nt,
conferen
Opp.Railway
Station
5107288
3
8
Kuchaman Haveli
Merti Gate,
Jodhpur
kuchaman_haveli
@yahoo.com
kuchaman_haveli
@sify.com
3
9
Manu Place,
Circuit House,
Jodhpur
2511932
4
0
Marudhara Hotel
Nai Sarak,
Jodhpur
ce hall,
Intercom
telephon
e in
rooms,
folk
music on
request
doctor
on call,
2627429
4
1
Motimahal, Hotel
Nai Sarak
5447772,
2619619
4
2
Maharaja Kenya
Hotel
Nai Sarak,
Jodhpur
Mohd.
Haroo
n
13
26
50
0
30
0
10
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
J.S.
10
19
38
45
0
25
0
Restaura
nt,
conferen
ce hall,
Intercom
telephon
e in
rooms,
folk
music on
request
doctor
on call
Dalve
er
Singh
10
15
30
45
0
45
0
30
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Col.M
egh
Singh
10
15
30
18
00
25
00
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
Khach
awaha
2547565
4
3
Madho Niwas
Near Air port
Road
Jodhpur2512486
4
4
Megh Niwas G.H.

30 Umaid Club
Road Jodhpur
2510530
other
amenitie
s.
4
5
Mayoor Hotel
Mhd.R
ashan
11
22
20
0
10
0
80
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Suren
der
Singh
12
50
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Sham
bhu
Singh
10
20
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Mohd
Nasim
10
10
20
15
0
25
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
M.P.M
eena
10
20
24
00
18
00
Restaura
nt,
conferen
ce hall,
Intercom
Nai
Sadak,Jodhpur
2565430
4
6
Mandore G.H.
Opp.Mandor
Garden,
Jodhpur2545210
4
7
Hotel Mandodari
Mandore Road,
Jodhpur
2574858
4
8
Mona Hotel
Nai Sadak
Jodhpur
2543787
4
9
Nirali Dhani
Siddarath Circle,
Near
C.F.H.3299988
5
0
Nov-Uday Hotel
telephon
e in
rooms,
folk
music on
request
doctor
on call
Ajay
Singh
10
20
20
0
40
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Kantil
al
12
25
0
35
0
15
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Gulab
Singh
14
14
28
25
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Abhis
hek
19
38
57
5
27
5
Colour
TV with
disc,
phone
Catering
facility,
Railway
Bus and
air ticket
,
STD/ISD
facility
Near Mandor
Railway Station
2570896
5
1
Odhani Guest
House
Bhagat Ki Kothi
2618399
5
2
Prithvi Hotel
Opp.Railway
Station
2624999
5
3
Priya Hotel
Sojati Gate,
Jodhpur
2547463
5
4
Prince Hotel
Shak
Ali
10
20
55
0
25
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Pushk
ar Raj
27
54
75
0
40
0
30
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
VK
Bhati
12
10
35
70
55
0
25
0
60
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Rame
sh
12
30
0
Colour
TV, Car
parking,
Credit
card
accepte
d, and
other
amenitie
s.
Bhaw
ani
Singh
15
15
30
90
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
Rajdan
Mainson,Jodhpur
2613500
5
5
Peradise Hotel
Nai Sarak,
Jodhpur
2547118
5
6
Pokar Hotel
Sojati Gate,
Jodhpur
2547769,
9314251510
5
7
Patwa Havali
Sojti Gate
Jodhpur
cheel1974@redif
mail.com
panaceahomoeo
@sify.com
5
8
Pal Havali
Opp.Clock Tower
Jodhpur
3293328,
2638344
amenitie
s.
5
9
Pioner Plaza
Hotel
K.C.Jai
n
15
15
30
10
50
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Bhart
Singh
15
15
30
Colour
TV with
disc,
phone
and Hot
Cold
Water,
Catering
facility,
Railway
Bus and
air ticket
,
STD/ISD
facility
Mr
Moha
n
30
30
60
35
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
GP
Deora
11
40
59
11
8
35
0
50
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Gajen
der
Singh
15
16
32
75
0
10
50
Colour
TV, ,
STD,ISD,
Opp.K.N.Collage
Jodhpur 2517402
travel@hotelpion
eerplaza.com
6
0
Ratan Vilash
Hotel
Loco Shed Road,
Jodhpur
2613011,
5132448
6
1
Raj Hotel
Opp Rly. Stn.,
Jodhpur
2433006
6
2
Rawat Hotel
Behind Umaid
Public Garden,
Jodhpur
2545622,
2546827
6
3
The Regent,
Hotel
Residency Road,
Jodhpur
Vegitaria
n
restaura
nt,
parking,
credit
card,
generat
or
facility
2618028
6
4
Rajwara Place,
Hotel
Chotu
Singh
12
22
44
11
50
15
95
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Sh.Am
it Jain
14
10
24
48
11
50
65
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Pankaj
Kumar
10
20
40
40
0
50
0
25
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Huka
m
Singh
15
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
Opp.Vetnary
Hospital,
Jodhpur2513281
6
5
Ratnawali Hotel
149-150, Nai
sarak,
0291-2555698,
99
jodhpur@hotelrat
nawali.com
6
6
Raman G.H.,
Near Police Lines,
Jodhpur
5101074
6
7
Raj Haveli guest

House
Killi Khana
Pole,Jodhpur
9982414841
amenitie
s.
6
8
Raghunath Saray
Near Station
,Jodhpur
Suren
dra
Singh
60
60
12
0
10
0
Colour
TV, Car
Parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
GS
Rathor
e
24
24
48
11
00
Colour
TV with
disc,
phone
and Hot
Cold
Water,
Catering
facility,
STD/ISD
facility
Mool
Singh
18
22
44
50
0
30
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Jugal
Kishor
e
10
10
20
12
5
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Rajesh
11
29
57
11
4
70
0
40
0
12
5
60
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
2620386
6
9
Royal Palace
Hotel Bhatiya
Circle, Jodhpur
2511739
7
0
Soner, Hotel
Nai Sarak,
Jodhpur
2626732
7
1
Shri Laxmi Hotel

Nai Sadak
Jodhpur
5109279
7
2
Shanti Bhawan
Lodge,
Rly Stn, Jodhpur
2627393, 637001
Restaura
nt and
other
amenitie
s.
7
3
Shiva Hotel
Opp Rly Station,
Jodhpur
Anil
Kushw
ah
14
14
28
30
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Sanja
y
Bhati
12
10
24
48
60
0
35
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Yoges
h
10
20
20
0
40
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Mr
Rajve
er
14
14
28
25
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Rajesh
war
Solan
10
20
25
0
12
5
Colour
TV, Car
parking,
2624774
7
4
Sunder Palace
Hotel
12th Pal
Road,Jodhpur
2770076
7
5
Shivam Hotel
146,Nai Sadak,
Jodhpur
2551489
7
6
Silver Hotel
Nai Sarak,
Jodhpur
2437191
7
7
Surya Gust
House
Mohanpura Over
7
8
Bridge Jodhpur,
5101131
ki
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Sita Palace Hotel
Kishor
e
10
12
24
35
0
50
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Huka
m
Singh
20
40
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Huka
m
Singh
10
20
50
0
80
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Mohd.
Azhar
10
30
0
15
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
Kalpatru Cinima,
Jodhpur
2772466
7
9
Sunrise Hotel
102,Mandor road,
Jodhpur
2546575
8
0
Sunrise Guest
House
Mandor Road,
Jodhpur, 2626289
8
1
Sarver Guest
House
Manak Chowk,
Jodhpur
2616424
s.
8
2
Sun City G.H.

Residency Road,
Pushp
ender
Singh
10
40
0
80
0
--
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Nathu
Sihgh
12
40
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Rame
sh
15
29
58
85
0
55
0
15
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Ashvin
i Vyas
25
14
39
78
80
0
40
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Vikra
m
Rathor
e
16
32
60
0
30
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Jodhpur, 2625880
8
3
Hotel Sahara
Palace,
Opp. Police Line,
Jodhpur, 2515696
8
4
Sidhi Vinayak
Hotel,
MGH Road,
Jodhpur
5106309,
9829337594
8
5
Utsav Hotel
Rai Bahadur
Market, M.G.Road
5105100
8
6
Vikaram Place,
Hotel
Sojati Gate,
Jodhpur
2441562,437707
8
7
Vinayak Hotel
Restaura
nt and
other
amenitie
s.
Sunil
10
20
25
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Kishor
e
Singh
32
40
80
10
00
80
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Abdul
Gafor
16
25
0
45
0
15
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Yoges
h Raj
Purohi
t
10
20
0
35
0
25
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Ajeet
Singh
10
10
20
20
0
Colour
TV, Car
parking,
Nai Sarak,
Jodhpur
5101152,
5101151
hotelvinayakpala
ce@indiatimes.co
m
8
8
Hotel Venture
Chopasni Filter
House
Jodhpur, 2753500
8
9
Welcome Hotel
1st Chopasni
Road, Jodhpur,
3204846
9
0
Yogi Guest House

Makrana Mohalla,
Jodhpur, 2643436
9
1
Hotel Nirwana
Tija Mata Temple,

Jodhpur
9414136374
9
2
Imperial Plaza
Opp. DPS School,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
J.K.
Agarw
al
12
13
26
70
0
85
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Cap.
O.P.
Kaushi
k
10
20
70
0
50
0
10
0
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
Raj
Singh
13
26
10
0
75
Colour
TV, Car
parking,
Credit
card
accepte
d,
Restaura
nt and
other
amenitie
s.
32
36
70
33
47
17
35
79
58
Jodhpur,
9314716271
9
3
Hotel Anupam
Palace
48A, Pratap
Nagar, Jodhpur,
2762006
9
4
Keru Guest
House
Near Geeta
Bhawan
Jodhpur 2619198
TOTAL
10. RESEARCH METHODOLOGY

Primary data
Primary data will be collected by using survey method; survey conducted will be personally
meeting with international and domestic tourists staying in non-star accommodation in Jodhpur
with the help of open and closed end questionnaires of use a random population.
Sample size
120 people
Sample design Tourists of various countries living in non-star accommodation in Jodhpur.

Area of research
Jodhpur
Sampling technique
Random
Secondary data
These sources contain data, which have been collected and compiled for detailed study of the topic.
The secondary data will collected from various books, reports, articles, websites and other sources.
Tools for measurement

Closed end questionnaires
Personal research methods used to be explained

We have research for this paper to end to end user by meeting them personally. We have taken the
help of RTDC. The spss software is used for the factor analysis.
Option
Responde
nt
0
Percentag
e
0
Neutral
5%
Satisfied
56
47%
Highly
Satisfied
Total
58
48%
120
100
Highly
Dissatisfied
Dissatisfied
12. ANALYSIS :
Table 1: Showing satisfaction with the location
of Accommodation
Showing Satisfaction with Location of Accommodation
48%
5%
47%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied
This pie chart shows that 48% of respondent highly

satisfied, 47% are satisfied and 5% respondent having
neutral respond with location of the accommodation.
Table 2: Showing Satisfaction with the Approach
Option
Responde
nt
0
Percentag
e
0
Neutral
38
32%
Satisfied
58
48%
Highly
Satisfied
Total
24
20%
120
100
Highly
Dissatisfied
Dissatisfied
to the Accommodation
Showing Satisfaction with the Approach to the Accommodation

Highly
Dissatisfied
20%
48%
Dissatisfied
32%
Neutral
Satisfied
Highly
Satisfied

satisfied, 48% are satisfied, 32% respondent having
neutral respond with the approach leading to the location
of the accommodation.
Table 3 : Showing Satisfaction with the Welcome
Option
Highly
Dissatisfied
Dissatisfied
Neutral
Responde
nt
0
Percentag
e
O
12
10%
34
28%
Satisfied
38
32%
Highly
Satisfied
Total
36
30%
120
100
Showing Satisfaction with the Welcome
30% 10%
32% 28%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

satisfied, 32% are satisfied, 28% respondent neutral
and 10% dissatisfied with the kind of welcome
showered by the staff.
Table 4 : Showing Satisfaction with the Efficiency

of the Front Office
Option
Responde
nt
2
Percenta
ge
Showing
2%
5%
Neutral
14
12%
Satisfied
68
56%
Highly
Dissatisfied
Dissatisfied
Highly
Satisfied
Total
30
25%
120
100%
Satisfaction with the Efficiency of Front Office

Highly
Dissatisfied
25% 2% 5%
12%
57%
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

neutral respond, 5% dissatisfied and 2% highly
dissatisfied with the efficiency of front office staff.
Table 5 : Showing Satisfaction with the Services

at time of Check-in
Option
Responde
nt
2
Percentag
Showing
e
2%
3%
Neutral
26
22%
Satisfied
64
53%
Highly
Satisfied
Total
24
20%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with the Services at time of Check-in

Highly Dissatisfied 2%
Dissatisfied
3%
20%
22%
Satisfied
Neutral
53%Highly Satisfied

dissatisfied with the services at the time of check-in.
Table 6 : Showing Satisfaction with the Services

at the time of Check-out
Option
Responde
nt
2
Percentag
Showing
e
1%
2%
Neutral
84
51%
9% 1% 2%
Satisfied
60
37%
37%
Highly
Satisfied
Total
14
9%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with the Services at time of Sheck-out
51%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

dissatisfied with the services at the time of check-out.
Table 7 : Showing Satisfaction with the Friendlyness

of Front Office Staff
Option
Highly
Dissatisfied
Dissatisfied
Responde
nt
2
Percentag
e
2%
Showing Satisfaction with the Friendlyness of Front Office Staff
2%
Neutral
22
18%
Satisfied
62
51%
Highly
Satisfied
Total
32
27%
120
100%
2%2%
18%
27%
52%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

dissatisfied with the friendliness of the front-office staff.
Table 8 : Showing Satisfaction with the Dressing

of the Staff
Option
Responde
nt
2
Percentag
Showing
e
2%
3%
Neutral
30
25%
Satisfied
68
57%
Highly
Satisfied
Total
16
13%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with the Dressing of Front Office Staff
2% 3%
13%
25%
57%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

dissatisfied with the dressing of the staff.
Table 9 : Showing Satisfaction with the Handling

of Complaints
Option
Responde
nt
0
Percenta
ge
0
6%
Neutral
17
25%
Satisfied
38
57%
Highly
Dissatisfied
Dissatisfied
Highly
Satisfied
Total
12%
120
100%
Satisfaction with the Handling of Complaints
12%
6%
57%
25%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

neutral respond, 6% dissatisfied with the handling of
complaints by the staff.
Table 10: Satisfaction with the Handling of

Inquiries by the Staff
Option
Responde
nt
0
Percentag
e
0
2%
Neutral
26
22%
Satisfied
68
56%
Highly
Satisfied
Total
24
20%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with the Handling of Inquaries
20%
2%
22%
57%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly Satisfied

neutral respond, 2% dissatisfied with the handling of
enquiries by the staff.
Table 11: Showing satisfaction with overall

Cleanliness of Accomodation
Option
Responde
nt
4
Percentag
Satisfaction
e
3%
3%
Neutral
26
22%
Satisfied
48
40%
Highly
Satisfied
Total
38
32%
120
100%
Highly
Dissatisfied
Dissatisfied
with the overall Cleanliness of Accommodation
3%
3%
22%
32%
40%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied
This pie chart shows that 32% of respondent are highly

neutral, 3% dissatisfied and 3% highly dissatisfied with
the overall cleanliness of the accommodation.
Table 12: Satisfaction with Overall Cleanliness

of Rooms
Option
Responde
nt
4
Percentag
e
3%
3%
Neutral
18
15%
Satisfied
54
45%
Highly
Dissatisfied
Dissatisfied
Highly
Satisfied
Total
Satisfaction with Overall Cleaniness of Rooms
40
34%
120
100%
3%
33%
45%
3%
15%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

dissatisfied with the overall cleanliness of rooms.
Table 13: Satisfaction with Overall Cleanliness

of Bathrooms
Option
Responde
nt
2
Percentag
Satisfaction
e
2%
5%
Neutral
20
17%
Satisfied
48
40%
Highly
Satisfied
Total
44
36%
120
100%
Highly
Dissatisfied
Dissatisfied
With Overall Cleanliness of Bathroom
2%5%
37% 17%
40%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

dissatisfied with the overall cleanliness of bathrooms
Table 14 : Showing Satisfaction With Consistency

of Order Taking
Option
Responde
nt
0
Percenta
ge
0
3%
Neutral
36
30%
Satisfied
60
50%
Highly Satisfied
20
17%
Total
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with Consistency of Order Taking
17%
3%
50%
30%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

neutral respond, 3% dissatisfied with the consistency of
order taking.
Table 15: Showing Satisfaction with Consistency of

Food Delivery
Option
Highly
Dissatisfied
Dissatisfied
Responde
nt
0
Percentag
e
0
7%
Neutral
52
44%
Satisfied
44
37%
Highly Satisfied
14
12%
Total
118
100%
Satisfaction with Consistency of Food Delivery
12%
37%
7%
44%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

satisfied, 37% are satisfied, 44% respondent have neutral
response, 7% dissatisfied with the consistency of food
delivery.
Table 16: Showing Satisfaction with the Friendliness

of Food & Beverage Staff
Option
Highly
Dissatisfied
Dissatisfied
Responde
nt
0
Percenta
Satisfaction
ge
0
2%
Neutral
52
43%
Satisfied
38
32%
Highly
Satisfied
Total
28
23%
120
100%
with the Friendliness of Food & Beverage Staff
23% 2%
43%
32%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

neutral respond, 2% dissatisfied with the friendliness of
the food & beverages staff towards guests.
Table 17: Showing Satisfaction With Handling of

Complaints by Food & Beverage Staff
Option
Highly
Dissatisfied
Dissatisfied
Neutral
Responde
nt
0
Satisfaction
with Handling of Complaints by Food & Beverage Sta
e
Percentag
2%
82
68%
Satisfied
28
23%
Highly
Satisfied
Total
7%
120
100%
7% 2%
23%
68%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

neutral respond, 2% dissatisfied with the way food &
beverages staff handles the complaints.
Table 18: Satisfaction with the Quality Of

Accommodation
Option
Responde
nt
0
Percentag
e
0
3%
Neutral
24
20%
Satisfied
48
40%
Highly
Dissatisfied
Dissatisfied
Highly
Satisfied
Total
Satisfaction with the Quality of Accommodation
44
37%
120
100%
3%
37%
20%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied
40%

neutral respond, 3% dissatisfied with the quality of
accommodation provided by accommodation.
Table 19: Showing Satisfaction with In-room

Amenities
Option
Highly
Dissatisfied
Dissatisfied
Responde
nt
0
Percentag
e
0
Neutral
40
335
Satisfied
48
40%
Highly
Satisfied
Total
32
27%
120
100%
Satisfaction with In-room Amenities
27%
40%
33%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

neutral respond with in-room amenities provided at the

accommodation.
Table 20: Showing Satisfaction with Ventilation

in Room
Option
Responde
nt
0
Percentag
e
0
7%
Neutral
28
23%
Satisfied
50
42%
Highly
Satisfied
Total
34
28%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with ventilation in Room
7%
28% 23%
42%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly Satisfied

neutral respond, 7% dissatisfied with the ventilation in
the room.
Table 21: Showing with view form Room

Option
Responde
nt
4
Percentag
e
3%
16
8%
Neutral
40
42%
Satisfied
50
34%
Highly
Satisfied
Total
10
13%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with View from Room
8%3%
13%
42%
33%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied


dissatisfied with the view from the room.
Table 22: Satisfaction with Quality of Bathroom

Option
Responde
nt
0
Percentag
e
0%
7%
Neutral
38
32%
Satisfied
40
33%
Highly
Satisfied
Total
34
28%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with Quality of Bathroom

Highly Dissatisfied
28%
Dissatisfied
7%
Neutral
32%
Satisfied
33% Highly Satisfied

neutral respond, 7% dissatisfied with the quality of
bathroom provided by accommodation.
Table 23: Showing Satisfaction with Bathroom

Amenities
Option
Responde
nt
0
Percentag
e
0
16
13%
Neutral
40
33%
Satisfied
38
32%
Highly
Satisfied
Total
26
22%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with Bathroom Amenities
22% 13%
33%
32%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied
This pie chart shows that 22 % of respondent highly

neutral respond, 13% dissatisfied with the bathroom
amenities provided by accommodation.
Table 24: Showing Satisfaction with Sanitation in

Bathroom
Option
Responde
nt
0
Percentag
e
0
7%
Neutral
34
28%
Satisfied
52
43%
Highly
Satisfied
Total
26
22%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with Sanitation in Bathrooms

Highly
Dissatisfied
22%
43%
Dissatisfied
7%
28%
Neutral
Satisfied
Highly
Satisfied

satisfied, 7% are dissatisfied, 28% respondent have
neutral response, 43% are satisfied and 22% are highly
satisfied.
Table 25: Showing Satisfaction with In-room

Entertainment Facilities
Option
Responde
nt
2
Percentag
e
2%
14
12%
Neutral
48
40%
Satisfied
52
43%
Highly
Satisfied
Total
3%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with In-room Entertainment Facilities
3% 2%
12%
43%
40%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

dissatisfied, 12% are dissatisfied, 40% respondents
having neutral respond, 43% satisfied and 3% highly
satisfied with the in-room entertainment facilities
provided.
Table 26 : Showing Satisfaction with the Cultural

Facilities at the Accommodation
Option
Respond
ent
0
Percent
age Satisfaction
0
7%
Neutral
64
53%
Satisfied
36
30%
Highly
Satisfied
Total
12
10%
120
100%
Highly
Dissatisfied
Dissatisfied
with Cultural Facilities at the Accommodation
10% 7%
30% 53%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

dissatisfied, 7% are dissatisfied, 53% respondent having
neutral respond, 30% satisfied and 10% highly satisfied with
the cultural facilities at the accommodation.
Table 27 : Showing Satisfaction with the Shopping

Facilities in the Accommodation
Option
Highly
Dissatisfied
Dissatisfied
Responde
nt
0
Percenta
ge
0
Satisfaction with Shoppin Facilities in the Accommodation
7%
Neutral
90
75%
Satisfied
12
10%
Highly
Satisfied
Total
10
8%
120
100%
8% 7%
10%75%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied
This pie chart shows that 8% of respondent

highly satisfied, 10% are satisfied, 75%
respondent having neutral respond, 7%
dissatisfied with the shopping facilities
provided in the accommodation.
Table 28: Showing Satisfaction with the Shopping

Facilities around the Accommodation
Option
Responde
nt
0
Percentag
e
0
10
8%
Neutral
44
37%
Satisfied
42
35%
Highly
Dissatisfied
Dissatisfied
Highly
Satisfied
Total
Satisfaction with Shopping Facilities Arround the Accommodation
24
20%
120
100%
20%
8%
35%
37%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied
This pie chart shows that 8% of respondent are

dissatisfied, 37% are neutral, 35% are satisfied, 20%
respondent are highly satisfied.
Table 29: Showing Satisfaction with the Communication

Infrastructure Provided at the Accommodation
Option
Responde
nt
0
Percentag
e
0
18
15%
Neutral
36
30%
Satisfied
48
40%
Highly
Satisfied
Total
18
15%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with the Communication Facilities
15%
15%
40%
30%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied
This pie chart shows that 15% of respondent are

dissatisfied, 40% are satisfied, 30% respondent having
neutral respond, 15% highly satisfied with the
Communication Infrastructure provided by the
accommodation.
Table 30: Showing Satisfaction with Travel Desk

Facilities at the Accommodation
Option
Responde
nt
0
Percentag
e
0
5%
Neutral
70
59%
Satisfied
34
28%
Highly
Satisfied
Total
10
8%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with the Travel Desk Facilities at the Accommodation
8% 5%
28%
58%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

neutral respond, 5% dissatisfied with the travel desk
facilities provided by the accommodation.
Table 31: Showing Satisfaction with Medical Facilities

at the Accommodation
Option
Responde
nt
4
Percentag
e Satisfaction
3%
7%
Neutral
90
75%
Satisfied
14
12%
Highly
Satisfied
Total
3%
120
100%
Highly
Dissatisfied
Dissatisfied
with the Medical Facilities at the Accommodation

Highly
Dissatisfied
Dissatisfied
3% 3%
Neutral
Satisfied
12% 75% 7%
Highly
Satisfied

satisfied,12% are satisfied, 75% respondent having
neutral respond, 7% dissatisfied and 3% are highly
dissatisfied with the medical care facilities at
accommodation.
Table 32: Showing Satisfaction with Reading Material

Accessible at the Accommodation
Option
Responde
nt
4
Percentag
e
3%
18
15%
Neutral
80
67%
Satisfied
12
10%
Highly
Satisfied
Total
5%
120
100%
Highly
Dissatisfied
Dissatisfied
Satisfaction with the Reading Material Accessibility

Highly Dissatisfied5%
Dissatisfied
3%
10%
15%
Satisfied
Neutral
Highly Satisfied
67%

satisfied,10% are satisfied, 67% respondent having
neutral respond, 15% dissatisfied and 3% are highly
dissatisfied with the reading materials that were
accessible in the accommodation.
Table 33: Showing Satisfaction towards Responsible

Tourism by the Owner
Option
Responde
nt
0
Percentag
e
0%
16
13%
Neutral
60
50%
Satisfied
38
32%
Highly
Dissatisfied
Dissatisfied
Highly
Satisfied
Total
Satisfaction towards Responsible Tourism by the Owner
5%
120
100%
5%
32%
13%
50%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

satisfied,32% satisfied, 50% respondent neutral, 13%
dissatisfied and 0% highly dissatisfied that owner were aware
towards responsible tourism causes (like energy saving

devices, eco-friendly practices, water harvesting etc.)
Table 34 : Showing Satisfaction towards Commitment

of the Owner towards Responsible Tourism
Option
Responde
nt
2
Percentag
e
2%
24
20%
Neutral
58
48%
Satisfied
32
27%
Highly
Dissatisfied
Dissatisfied
Satisfaction Regarding Commitment towards Responsible Tourism by the O
Highly Satisfied
3%
Total
120
100%
27%
20%
3% 2%
48%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied
This pie chart shows that 3% of respondent

highly
satisfied,27%
respondent
have
are
satisfied,
48%
neutral
response,
20%
dissatisfied and 2% are highly dissatisfied.
Table 35: Showing Overall Satisfaction with the

Accommodation
Option
Responde
nt
0
Percentag
e
0
10
8%
Neutral
7%
Satisfied
66
55%
Highly
Dissatisfied
Dissatisfied
Highly
Satisfied
Total
Overall Satisfaction with the Accommodation
36
30%
120
100%
8%
30%
7%
55%
Highly
Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly
Satisfied

neutral respond, 8% dissatisfied with overall
accommodation.
FACTOR ANALYSIS REPORT
Descriptive Statistics
MEAN
Q1_loc_accomo
4.43
3.88
Q2_approach_loc_accomo
Q3_touch_welcome_accomo
3.82
3.98
Q4_efficient_frontoffice
Q5_service_check_in
3.87
3.30
Q6_service_check_out
Q7_friendly_front_office
4.00
3.77
Q8_dressing_staff
Q9_handling_complaint
3.42
3.95
Q10_handling_enquiries
Q11_cleanliness_accomo
3.93
4.02
Q12_cleanliness_accom
Q13_cleanliness_rooms
4.05
3.80
Q14_consistency_ordertaking
Q15_consistency_food
3.54
3.77
Q16_friendliness_f&bstaff
Q17_f&bstaff_complaints
3.35
4.10
Q18_quality_accomo
Q19_room_amenities
3.93
3.92
Q20_ventilation_room
Q21_view_room
3.38
3.83
Q22_quality_bathroom
Q23_bathroom_amenities
3.62
3.80
Q24_sanitation
Q25_room_entertainment
3.35
3.43
Q26_culturalfacilities_accomo
Q27_shopping_facilities_in
3.20
3.67
Q28_shopping_facilities_around
Q29_communication_infrastructure
3.55
3.40
Q30_traveldesk_facilities
Q31_medicalcare
3.05
2.98
Q32_readingmaterial_accessible
Q33_owner_awareness_tourismcaus
3.28
es
3.10
Q34_owner_commitment_tourismcau
ses
Q35_satisfied_accomo
4.07
STD. DEVIATION
0.590
0.712
0.979
0.850
0.829
0.784
0.820
0.786
0.668
0.696
0.985
0.961
0.942
0.751
0.791
0.827
0.630
0.834
0.775
0.885
0.936
0.920
0.972
0.856
0.795
0.764
0.681
0.892
0.924
0.715
0.672
0.767
0.758
N
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
120
0.814
120
0.837
120
Q1_loc_accomo
Q5_service_check_in
Q8_dressing_staff
Q18_quality_accomo
Q19_room_amenities
Q21_view_room
Q24_sanitation
Q31_medicalcare
Q33_owner_awareness_tourismcau
ses
Q34_owner_commitment_tourismca
uses
Components
Communalities
Initial
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
Extraction
.734
.829
.735
.793
.849
.793
.780
.813
.799
.695
.881
.927
.829
.729
.704
.697
.652
.712
.852
.777
.665
.840
.827
.828
.728
.792
.657
.743
.839
.724
.685
.779
.892
1.000
.887
1.000
.812
Total variance explained

Initial Eigen values
Extraction sums of squared loadings
Total
% of variance
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
Cumulative
Total
% of variance
%
11.738
33.537
33.537
11.738
3.922
11.205
44.742
3.922
2.854
8.154
52.896
2.854
2.294
6.553
59.450
2.294
1.805
5.157
64.607
1.805
1.779
5.083
69.690
1.779
1.558
4.451
74.141
1.558
1.330
3.800
77.941
1.330
.987
2.819
80.760
.888
2.538
83.298
.758
2.165
85.463
.709
2.024
87.487
.583
1.665
89.152
.535
1.529
90.681
.464
1.325
92.005
.426
1.216
93.221
.416
1.190
94.411
.372
1.064
95.475
.285
.814
96.289
.273
.780
97.069
.185
.528
97.597
.178
.508
98.105
.136
.389
98.494
.118
.338
98.832
8.638E
.247
99.079
-02
7.480E
.214
99.292
-02
6.535E
.187
99.479
-02
5.488E
.157
99.636
-02
4.154E
.119
99.755
-02
3.089E
8.825E-02
99.843
-02
2.245E
6.415E-02
99.907
-02
1.497E
4.277E-02
99.950
-02
8.169E
2.334E-02
99.973
-03
6.931E
1.980E-02
99.993
-03
2.456E
7.016E-03
100.000
Cumulative %
33.537
11.205
8.154
6.553
5.157
5.083
4.451
3.800
33.537
44.742
52.896
59.450
64.607
69.690
74.141
77.941
-03
Scree Plot
14
12
10
8
6
Eigenvalue
4
2
0
1
11
Component Number
13 15
17
19 21
23 25
27 29
31 33
35
Component matrix
component
1
Q1_loc_accomo
.421
.141
.118
.226
.262
.
523
-.35
4
.126
.408
.309
.455
.146
.570
-.221
.478
.196
.
408
-.1
34
.
316
-.11
5
.602
-.291
.466
-.16
6
3.34
4E02
.143
6.0
49
E02
.
237
-.2
50
-.1
82
-.2
18
Q5_service_check_in
.674
-.443
.299
-.24
7
3.90
1E03
-.1
63
.330
-.809
9.69
4E04
9.16
3E02
.127
6.4
23
E02
2.0
29E
-02
.639
-.425
.390
-.15
7
5.61
1E02
.697
.144
.312
8.06
4E03
.325
-.413
.397
-.12
0
.
270
.
373
.
365
.626
-.171
.465
5.00
2E02
7.33
9E02
-.16
5
8.1
15
E02
.
329
5.7
73E
-02
Q8_dressing_staff
1.8
51
E02
2.2
48
E02
4.9
23
E02
-.2
92
1.0
04E
-02
-.14
5
.102
.757
-.28
-.36
-.21
5.2
71
E02
.
-.11
2
6.5
11
E02
-
-.11
5
9.4
9.04
3E03
2.8
54
E02
-.11
9
197
52E
-02
.
147
.
174
3.8
53
E02
8.0
38
E03
5.8
55
E02
4.6
95
E02
2.0
12E
-02
.
154
1.4
58E
-02
2.7
11
E02
-.2
32
-.26
3
.705
8.116
E-02
-.34
7
-.46
0
-.16
3
.720
-.273
-.32
8
-.35
2
2.75
7E02
.678
5.62
9E02
8.07
8E02
.342
-.34
5
.548
5.12
6E02
9.30
6E02
.430
-.36
6
.718
-.136
.228
-.10
2
-.1
61
.441
.122
3.49
2E02
.137
.235
Q18_quality_accomo
.722
-.116
-.20
5
8.70
9E02
-.54
1
.151
-.1
60
.
264
.
151
.
180
Q19_room_amenities
.731
-.141
-.10
7
.491
.
164
5.5
58
E02
.
135
.
152
4.4
89E
-02
.486
-.22
1
.238
.
176
-.3
39
Q21_view_room
.553
9.311
E-02
.425
-.14
0
.182
-.3
46
.764
9.80
-.49
2
5.99
3E02
7.05
1.33
0E-
1.7
2.7
47
E02
6.8
5.2
86E
-03
1.4
24E
-02
5.57
2E02
.530
-.14
3
3.6
41E
1E02
9E03
02
67
E02
3.0
78
E02
4.7
50
E02
3.7
78
E02
-.1
04
82
E02
1.1
59
E02
-.1
29
-.16
6
-.1
74
7.5
21
E02
-.2
01
1.0
50
E03
.
161
.729
3.50
7E03
-.49
0
.224
5.01
3E02
Q24_sanitation
.735
-.153
-.48
6
7.27
9E02
.715
.155
1.43
5E02
5.34
8E02
.298
.598
.594
.187
.575
.501
.102
.347
.689
-.13
8
-.16
1
6.54
2E02
.306
.663
.244
-.44
8
2.12
4E02
.380
.335
.470
6.74
9E02
.183
Q31_medicalcare
.451
.125
8.28
8E02
-.18
4
-.36
4
.351
.439
-.15
.184
.387
6.12
2E02
7.38
2E02
5.25
3E02
3.69
0E02
5.1
35
E02
4.7
83
E02
.
-.2
88
-.1
54
-03
3.0
83E
-02
5.2
39E
-02
-.12
8
8.5
71E
-02
3.8
52E
-02
-.25
8
6.1
38
E02
-.3
49
1.5
58E
-02
.
290
9.4
37
E02
-.2
.
530
0
.156
Q33_owner_awareness_tourismcau
ses
.323
.181
-.38
5
Q34_owner_commitment_tourismca
uses
.448
.271
3.04
9E02
-.19
6
.635
7.07
8E02
2.83
1E02
-.14
7
4.38
1E02
-.22
3
.516
169
.
730
20
-.1
39
424
-.16
7
.
686
6.5
29
E02
.
172
-.22
2
.
289
Component extract from factor analysis:

Component 1- Reception:
1. The kind of welcome showered by the staff when customer reached the
accommodation.
2. The efficiency of front office staff.
4.8
69E
-02
3. The services at the time of check-in.

4. The friendliness of the front office staff.
5. The dressing of the staff.
6. The handling of the enquiries by the staff.
7. Satisfaction with the cleanliness of the accommodation.
8. Quality of accommodation.
Component 2- Amenities:
1. The shopping facilitates available.
2. The communication infrastructure available.
3. The availability of reading material.
4. The in room entertainment amenities.
5. The bathroom and sanitation facilities provided.
Component 3- Staff services

1. the handling of complaints by the staff
2. Travel desk facilities provided by staff
3. the way food & beverages staff handles the complaints
Component 4- Convenience of Location

1. The convenience of the approach leading to the location.
Component 5- Food and Beverages
1. the consistency of order taking

2. The consistency of food delivery.
Component 6- Eco tourism
1. Awareness of owner towards responsible tourism causes (like energy saving devices,
eco-friendly practices, water harvesting etc.)
2. Commitment of owner towards responsible tourism causes (like energy saving
devices, eco-friendly practices, water harvesting etc
Component 7:Location.
1. The location of the accommodation.
Component 8: Medical Care.
1. The medical care facilities at accommodation.
13. FINDINGS:
1. The chart shows that 48% of respondent highly satisfied, 47% are satisfied and 5% respondent
having neutral respond with location of the accommodation.
2. The chart shows that 20% of respondent highly satisfied, 48% are satisfied, 32% respondent
having neutral respond with the approach leading to the location of the accommodation.
having neutral respond and 10% dissatisfied with the kind of welcome showered by the staff
when you reached the accommodation.
having neutral respond, 5% dissatisfied and 2% highly dissatisfied with the efficiency of front
office staff.
having neutral respond, 3% dissatisfied and 2% highly dissatisfied with the services at the time of
check-in.
having neutral respond, 2% dissatisfied and 1% highly dissatisfied with the services at the time of
check-out.
having neutral respond, 2% dissatisfied and 2% highly dissatisfied with the friendliness of the
front-office staff.
having neutral respond, 3% dissatisfied and 2% highly dissatisfied with the dressing of the staff.
having neutral respond, 6% dissatisfied with the handling of complaints by the staff.
having neutral respond, 2% dissatisfied with the handling of enquiries by the staff.
11. The chart shows that 32% of respondent are highly satisfied, 40% are satisfied, 22% respondent
having neutral respond, 3% dissatisfied and 3% highly dissatisfied with the overall cleanliness of
the accommodation.
rooms.
bathrooms
having neutral respond, 3% dissatisfied with the consistency of order taking.
15. The chart shows that 12% of respondent highly satisfied, 37% are satisfied, 44% respondent have
neutral response, 7% dissatisfied with the consistency of food delivery.
having neutral respond, 2% dissatisfied with the friendliness of the food & beverages staff
towards guests.
having neutral respond, 2% dissatisfied with the way food & beverages staff handles the
complaints.
having neutral respond, 3% dissatisfied with the quality of accommodation provided by
accommodation.
having neutral respond with in-room amenities provided at the accommodation.
having neutral respond, 7% dissatisfied with the ventilation in the room.
having neutral respond, 13% dissatisfied and 3% highly dissatisfied with the view from the room.
having neutral respond, 7% dissatisfied with the quality of bathroom provided by
accommodation.
23. The chart shows that 22 % of respondent highly satisfied, 32% are satisfied, 33% respondent
having neutral respond, 13% dissatisfied with the bathroom amenities provided by
accommodation.
24. The chart shows that 0% of respondent are highly satisfied, 7% are dissatisfied, 28% respondent
have neutral response, 43% are satisfied and 22% are highly satisfied.
25. The chart shows that 2% of respondent highly dissatisfied, 12% are dissatisfied, 40% respondents
having neutral respond, 43% satisfied and 3% highly satisfied with the in-room entertainment
facilities provided.
26. The chart shows that 0% of respondent are highly dissatisfied, 7% are dissatisfied, 53% respondent
having neutral respond, 30% satisfied and 10% highly satisfied with the cultural facilities at the
accommodation.
having neutral respond, 7% dissatisfied with the shopping facilities provided in the
accommodation.
28. The chart shows that 8% of respondent are dissatisfied, 37% are neutral, 35% are satisfied, 20%
respondent are highly satisfied with the shopping facilities around accommodation.
29. The chart shows that 15% of respondent are dissatisfied, 40% are satisfied, 30% respondent
having neutral respond, 15% highly satisfied with the Communication Infrastructure provided by
the accommodation.
having neutral respond, 5% dissatisfied with the travel desk facilities provided by the
accommodation.
31. The chart shows that 3% of respondent highly satisfied,12% are satisfied, 75% respondent having
neutral respond, 7% dissatisfied and 3% are highly dissatisfied with the medical care facilities at
accommodation.
32. The chart shows that 5% of respondent highly satisfied,10% are satisfied, 67% respondent having
neutral respond, 15% dissatisfied and 3% are highly dissatisfied with the reading materials that
were accessible in the accommodation.
33. The chart shows that 5% of respondent highly satisfied,32% are satisfied, 50% respondent have
neutral response, 13% dissatisfied and 0% are highly dissatisfied that owner were aware towards
responsible tourism causes (like energy saving devices, eco-friendly practices, water harvesting etc.)
34. The chart shows that 3% of respondent highly satisfied,27% are satisfied, 48% respondent have
neutral response, 20% dissatisfied and 2% are highly dissatisfied that the owner was committed
towards responsible tourism causes (like energy saving devices, eco-friendly practices, water
harvesting etc.)
having neutral respond, 8% dissatisfied with overall accommodation.

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CHAPTER SCHEME

2.1 Contribution to the Economy

2.2 Foreign Tourists Arrival

2010 over February 2009.

per cent, as compared to the FTAs of 968,000 during January-February 2009.

million during the month of February 2009.

an amount of US$ 697,876

2.4 Medical Tourism

3. THE ROAD AHEAD

world, employing 40,037,000 persons by 2019.

between 2010 and 2019.

and tourism sector in 2019.

5. TOURISM INFRASTRUCTURE IN RAJASTHAN

5.1 Promotion of Tourism in Rajasthan

Printing of Tourism Publicity Literature

6. THE DESERT TRIANGLE

The Desert Triangle

7.1`The Role of Expectations

7.2 Sources of Customer Expectations

services, expectations will be influenced by experience of similar private services.

charters as we will present in part 4 of this publication.

Sources of Customer Satisfaction

SERVICE QUALITY GAP

What the consumer think they have received

8. ACCOMMODATION SECTOR OF JODHPUR

Reception: Welcome, Response to Enquiries, Sign Posts etc.

Service Providers: Quality of response to enquiries, appearances, uniforms etc.

Boarding: Catering, Restaurant, Cafeterias etc.

Lodging: Room, Bed, light, Water, Sanitation, Ventilation, view etc.

Entertainment: Television, Dance, Music, Cultural Shows, Radio etc.

Shopping: Shopping Arcade, Fair, Exhibitions etc.

Personal Care: Beauty Parlours, hair cutting, gym, Jogging etc

Communication and Transport: Telephone, Newspapers, Magazines, Further Reservations, Car

Medical: First Aid etc.

Commitment towards Responsible Tourism

9. LIST OF NON-STAR ACCOMMODATIONS OF JODHPUR

Total No. Beds

City Palace Hotel

City View Hotel

Durg Villas G.H.

Durg Niwas G.H.

Hill View G.H.

Inder Inn Hotel

Inn Season, Hotel

Jee Ree Haveli,

K.P. Haveli Hotel

Megh Niwas G.H.

Raj Haveli guest

Shri Laxmi Hotel

Sita Palace Hotel

Sun City G.H.

Yogi Guest House

Tija Mata Temple,

10. RESEARCH METHODOLOGY

Sample design Tourists of various countries living in non-star accommodation in Jodhpur.

Tools for measurement

Personal research methods used to be explained

Showing Satisfaction with Location of Accommodation

This pie chart shows that 48% of respondent highly

Table 2: Showing Satisfaction with the Approach

Showing Satisfaction with the Approach to the Accommodation

This pie chart shows that 20% of respondent highly

Table 3 : Showing Satisfaction with the Welcome

Showing Satisfaction with the Welcome