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2014
32.019.5
76.006.5
56
:
, . .
( )
56
. .
: : / .. ; . .
. . -. , 2014. 227 c.
ISBN 978-5-7944-2357-0
,
.
, ,
, .
, , , , .
32.019.5
76.006.5
ISBN 978-5-7944-2357-0
.., 2014
, 2014
.........................................................5
I.
1. .............6
2. .................12
3. .......................................17
4. ..............................21
5. .........34
6. ..........43
7. ..........................50
II.
8. ..................................................58
9. ................65
10. ......................................72
11. .........79
12. .....89
III.
13. .......................................................................97
14. ..............110
15. ...................126
16. ....................139
IV.
17. .....................151
18. ...................169
19. -..............181
.190
.........................................192
,
,
, ,
, , .
,
, , , , .
PR- ( 2007), ( 2007), ( 2008), ( 2007-2009).
.
http://vk.com/nikolaiponomarev
aprioripr@gmail.com
. (912) 789-6799
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I
1
- - .
(1), (2), (3), (4), (5), (6).
' ' [Dombos et al. 2012] , .
,
, ,
. , .
('', '
', ' ', '', '' ..).
,
, , . '', ' ' ,
.
( ' , ' (. effectiveness) ,
(. efficiency) [Steyn 2002]) :
1. :
;
2. : , , ;
3. : ;
4. : -;
5. : ;
6. : , ( ), ,
;
7. : ;
8. :
,
( , ,
, , ..);
9. : , ;
10.: , -
.
,
.
, -
, . , ,
, ,
: , ,
, ,
, [Wildavsky 1971: 139].
, ,
.
, , .
.
, , .. , , ( )
. (. public
accountability) .
-,
.
-,
,
, .
-, ,
.
, :
,
,
. , [Schneider, Ingram 1993: 336]. -
, [Freeman 1994] .
: ( ),
( ), ( ) ( ).
, [Thompson 1980:
907]. ' ' [Ibid]:
, ,
[Ibid: 905].
, - [Bovens
2004: 9].
,
, .. . , ' ' [Heclo 1978] , , .
, . ' ':
? [Bovens 2004: 6].
(, )
, . , : ,
,
. ,
[Ibid: 16].
10
- :
, - ,
: - , , , . ,
, , : [Behn 2001: 3]. , , ,
, [Weaver 1986: 390].
' ' [Ibid]
. , ,
. (, ,
' ', , ),
, .
, , : ' ' , ,
'- ', .
, ,
[Thompson 1980: 907].
, .
, .
, -
11
, , , , ,
[ 2003: 38].
, ,
, '' (. media politics)
[Zaller 1999].
, , .
.
,
,
.
12
2
,
, , ,
, , [Dryzek 2009:
1391, 1381-1382]. ( ) ,
[ 1993: 323].
,
, . , .., , ,
[Suchman 1995: 575-576].
, : []
.
[, ] , [Hybels 1995: 243].
,
, ,
. , , [Suchman 1995: 594] , ,
: , , ,
, [Ibid: 574].
(
), (
13
14
, , ,
[March, Olsen 2005: 12-13].
, ,
, ,
[Vaara, Tienari, Laurila 2006].
[Suchman 1995] : , .
,
:
, , , [Suchman 1995: 597]. ,
,
' ' [Hood et al. 2007], :
;
;
;
;
.
' '
[Bovens, 't Hart 1996]. ,
, .. , , , ,
[Bovens et. al 1999].
: ,
, ,
.
15
[Ibid: 123]. ,
. : '' ( '', '', '' '')
['t Hart 1993]. ,
.
, ' ' [van Leeuwen,
Wodak 1999]: , . ,
, , , . , , , , , [Vaara, Tienari, Laurila 2006: 793]. ,
, , :
, [van Ruler, Veri 2003: 16].
'' ; , ;
; ''
; ; .
, .. .
.
-,
:
( ' '), ( ). ' ' '.
16
17
3
[Chiari, Nuzzo
1996] , . - ,
- , :
, , [Burr 1995: 4].
' ', :
, , , [Korzybski
1933: 58].
[ 1994],
, ,
.
()
. . ()
.
: , [
2001].
,
, , , ,
, , .
, ,
: ,
( ) ,
, , , ..
18
, :
, [Bourdieu 1972: 182].
() , , ,
.
[ 1994].
[ 1992]
, , ,
:
, , ,
. ,
, [Jodelet 1990: 361-362].
,
.
, ( ) .
' '
(, , ),
, .
, , , . .
[Kelly 1955/1991]
, -.
,
. , [Kelly 1955/1991: 9]. , , ,
19
[ 2000: 25].
[ 2001]
,
. (
'', '', '').
.
[, 1995],
' ' , , [
1996: 110].
, : , , , : ,
, [ 2000: 151].
,
.
, / . .
, ,
, , [Delia, Grossberg 1977: 36].
, , ,
[ 2000: 55].
[ 1985] : ,
[, 2004:
20
21]. ,
,
, .
,
- . ,
. ,
,
. , .
,
'
'
[Watzlawick 1977] :
. ,
, , , ,
[Ibid: xi].
'', '',
, , [Ibid: 223]. ,
[ibid: 225],
, ,
[Ibid: 62].
, , .
21
4
, , , .
, ,
: , . , .
[Kingdon 1984: 99].
:
,
, . , [Blumer 1971: 298, 301].
, - ,
, ,
, ,
, [Stone 1988: 156].
' ' [Downs 1972]
.
(1) (2),
, , . (3): , , . (4)
:
,
, : , -
22
. (5) , [ ],
, [Ibid 1972: 29-31]. ' ' '' .
' ' [Neuman 1990] S- ,
: 1. '' , (,
); 2. ' '
(, ''); 3. ''
(, ); 4. '' (, ).
' ' [Kingdon 1984]
: 1. , 2.
, 3.
, , 4.
. (, ),
(, ) ( ) ' ': .
, , , [Ibid: 93]. :
()
(); '' ;
[Watzlawick 1985: 93].
' ' [Kingdon 1984] ( ' ' [Sabatier 1988], ' ' [Snare 1995], ' ' [Williams 2002]),
(, , , , , )
.
' ' - : ' ',
, , , -
23
' ':
, ,
[Kingdon 1984]. ,
, , ,
[Mintrom 2000].
[Roberts, King 1991]. , , , ,
(
) .
' ' ,
. ' ',
, ' ',
,
,
. , , .
, ,
, , .
, , , ,
,
[Kingdon 1984: 174]. , (.
problem definition), : '' .
, . ,
, '' , .
24
, ,
, [Ibid 1984:
174]. , , , , , [Ibid 1984: 15].
, : ,
, , , : ,
,
[Ibid: 21].
, : , , , ,
[Ibid: 96]. ,
, , ' ' [Verduijn, Ploegmakers, Meijerink 2011].
, .
' ' [Hilgartner, Bosk 1988] ' ' ,
.
,
, , , . , , , ,
, , ,
, ,
.
, ' ';
, ; .
, ,
25
. , , , , ,
,
[Ibid: 57].
.
, , . .
, ,
. , ,
:
, , , . , (.. )
[Ibid 1988: 56]. , ' ' .
, , . ,
:
, , , :
, ; ; ;
;
.
[]. ,
[Ibid 1988].
26
: ,
,
; ,
; , ;
;
;
;
,
.
,
- ,
, : , . , , ' ', , , [Ibid 1988].
, ,
:
, [Blumer 1971: 300].
, ,
: , ,
- . , [Ibid: 301].
27
28
,
,
,
[Lester, Stewart 1996]. (
)
,
, ,
:
, , , . , , [Hayes 2008: 135].
, ,
[Cobb,
Elder 1972: 172] (,
,
[Fairclough 2005]). :
. . ,
, ,
[Campbell 1996: 3].
: sine qua non , , [Stone 1989: 281].
, '' , , .
,
, ' ' [Gotsbachner 2010:
1]. ,
( ) (..
) :
29
,
[Birkland 2004: 180].
' ' [Sniderman, Bullock 2004],
, , . , :
. , . ,
, , . , ,
,
[Ibid: 338].
.
, , , , , ,
[, 2008: 5].
: , ;
, , .
, , , ,
[Schattschneider 1975: 68]. : , [Reich 1988: 5]. :
. , , , ,
, [Denton, Woodward 1985: 42].
,
30
, , ,
[, 2000: 18].
:
[],
[Eustis 2000].
, , [Stone 1988:
106].
, ,
, , ,
[Hall et al. 1978: 59]. : , ,
, .
[Leech et al.
2002]. , [] [Weick 1995: 35], ..
[Mintzberg, Ahlstrand,
Lampel 1998]. , .
, , , ,
: ,
, ... , ,
, , .
, , [Baumgartner, Mahoney
2008: 435].
: ,
, ''
31
, '' , ,
, ' '
[Ibid: 435]. , , , [Coburn 2006: 343-344].
: , , , .
. , , , ,
, , , . , .
[Weiss 1989:
97]. : , ,
,
. ,
. , ,
[Ibid: 98].
:
,
, , . [Stone 1988: 231]. , : ( ) ...
,
, ,
/ [Schiappa 2003: 155156].
32
[Baumgartner,
Jones 1993]. ,
[McBeth et al. 2007: 91]. '
' [Nie 2003] ,
' ' [Rittel, Webber 1973] .
( , , , , ) ' '
[Walton 2005], :
, . , ..
, . [Macagno 2009: 81]. : ,
, , , [Schiappa 2003: 116].
:
. , , ,
[Weiss 1989: 98]. : , ( ) ,
[Primm, Clark 1996: 9].
: , .
, ;
, , , , [Rochefort, Cobb 1994:
33
27]. , , .
,
, .
34
5
' ': ,
. .
[Weiss 1989: 118]. ' ' (. issue),
,
[Cobb, Elder 1972: 14].
: (.. ), ,
[Hayes 2008: 135].
: -
,
; , [Cobb,
Ross 1997: 3-4]. , -: - , , , , [Baumgartner, Jones 1993: 28-29].
' ' [Cobb, Elder 1971] ' ' [McCombs, Shaw 1972] ,
,
, : , , ,
. , , , . , -
35
36
3. : '
'
' '.
4. .
, - (, , , - ) , .
.
' ',
,
, .
' ' , , .
' ', , , , .
,
.
, .
, ' ' [Schiappa 2003],
( ' ') [Zarefsky 2006] (x
P , x / ): , -
.
, , [Schiappa 2003: 32].
37
. ' ' , ,
: ,
,
,
.
,
.
,
[Cobb, Ross, Ross 1976].
' ' ( )
, ,
.
, '' '' , , ( )
' ' . : -
. , .
, , [Cobb, Elder 1971].
: ,
[Ibid].
,
, .
,
, [Cobb, Ross, Ross 1976].
38
, .
1.
' ' [Cobb, Elder 1972]
, , , , ,
. ,
. ,
, , , ,
[Milne 2011]. '' .
2.
' ', , ,
,
.
3.
, :
:
[Cobb, Elder 1971];
;
;
;
, .
4.
39
.
5.
: ,
, [Cobb, Elder 1972].
6.
, [Protess et al. 1987]. ,
.
7.
( ) . : X , Y, , X. , X [Connolly 1972].
8.
' ' (. pork barrel) [Ellwood, Patashnik
1993]. ,
. , . , . ,
. , ''
, [Mayhew 1974].
9.
,
.
10.
.
11.
, - .
40
12.
13.
( ' ').
,
,
, (
) , :
, , , , .
. , [] .
, [Cobb, Elder 1972: 150].
, . , .
, ,
, , .
[Kepplinger 2007: 14]. ,
.
, ,
.
, [
2007] . ,
' '
41
,
.
. ,
, . , , .
( ) / .
' ' [Choi 2004],
,
.
, . , , /
,
. , ,
(' ' [Shaw, McCombs 1977]).
: , , ;
, , , , , .
,
. ,
, , , ,
[Kingdon 1984: 61-62],
42
43
6
( ,
, , )
:
, , ,
,
, , , [Hall 1993: 279].
, ,
[Hajer
1995: 264]. , , ,
, ,
.
,
, ,
,
,
[Hall 1993: 291]. , ,
.
(. policy discourse) , , ,
, ,
, [Rein, Schn 1993:
145]. [Schmidt, Radaelli 2004].
44
, , ,
: , :
, , ,
[March, Olsen 2005: 4].
, ..
[Streeck, Thelen 2005: 9]. , .
, , .
: ,
, , , ,
, [Krasner 1984: 228].
,
: , , , .
.
[Rein, Schn 1993: 156-157].
,
, ..
[Jepperson 1991: 145].
: ''
, -
45
- .
, , [Hall, Taylor 1996].
. :
(1), (2),
(3) ( ) (4).
' ' [Hall, Taylor 1996] , , , ,
.
, . (. choice-agenda),
. , ,
. , ,
.
' ' [Oliver
1997] , , , . , . ,
,
. , , . , ( ) ,
' ' (. logic of calculation) [Thelen, Steinmo
1992: 7].
[Meyer, Rowan 1977;
Zucker 1977; Meyer, Scott 1983],
46
,
, ,
, . , , : , . , ,
, - .
, , [Swidler 1986: 277]. : , , ,
[Ibid: 284]. , ,
, [Ibid: 274].
, ' ' (. logic of appropriateness) [March, Olsen
1989] ,
.
, ' ': (,
) . . , , [Bchtiger,
Hangartner 2007].
,
- :
, . ,
, [ ] -
( ) [Scott 2008].
:
, , ' '
( ), ; , -
47
48
, ) [Campbell 2009].
[Thelen, Steinmo 1992] ,
, : , ,
'' [Baumgartner, Jones 1993: 10].
' ' (. focusing event) [Cobb, Elder 1972]
, ( )
, [Birkland 1998]. , [Tewksbury et al. 2000] .
, . ,
, , ,
.
. '-' ,
' ' [Wolfsfeld 2001], :
,
, , [Wolfe, Jones, Baumgartner 2013: 180].
: , , ,
, () -
49
50
7
' ' [Hay 2006] , ,
( ),
, , , , .
,
() . ,
, , [Potter, Hepburn 2008]:
: , , .
, , - [Fairclough, Wodak 1997: 258].
: , , ,
'', ' ' [Burr 1995: 34].
, , , [Fischer, Gottweis 2012: 11].
, , ,
, , ..,
[Hajer 2006: 67]. , : , , : , , , ,
, ,
[Burr 1995: 34].
' ', ,
51
, , . , , .
' ' (. rhetorical entrapment)
[Schimmelfennig 2001]: , , , [Schmidt 2008].
:
, , '',
, ,
...
. [Schmidt 2008: 312]. ,
[Jones 2009].
' ' [Hajer 1993],
' ' , ,
.
, ,
.
.
, , ,
[Schmidt 2012: 14].
:
: ;
: ,
52
;
: .
, , ,
: ,
, [Entman, Herbst 2001: 208].
' ' (. advocacy coalition framework)
[Sabatier 1988] , , ,
, .
, , , , .
, , .
, .
, ,
, , [Moore, Wood 2002].
(. advocacy), - . [] , [Lawrence, Suddaby 2006: 221-222]. , .
, , , , .
53
, , .
[Schmidt 2002]
,
.
, , ( , ) , , , ,
[Hope 2011]. , , ,
.
,
, :
, ( ), , ( ),
[Schmidt, Monnet 2010: 14]. , ' ', '
' ' '.
, [Schmidt 2008].
I (. policy sphere) (, , , ). II (. political sphere)
(, , ).
, . ,
,
. , , , ,
.
54
, ( ) ( ).
,
, . , ,
, . , ,
.
.
,
( )
. ,
,
, ,
' ' [Schmidt 2002: 220].
, , : , , , ,
,
[Rein, Schn 1994]. , , ' ', , , , , , , ' ', , ,
, , ,
.
, , ,
[Schmidt 2012: 16].
,
, . , ,
55
56
57
,
.
.
58
II
8
: , , . ,
, . ,
, , , , , , , [- 2003: 120]. : , ( ).
, ( ) , '' [Polkinghorne 1992: 150].
,
, ,
: , , ,
, , [ 1998: 32]. , , , , :
( ), , , , [Rumelhart 1980: 33].
,
,
[Rumelhart, Norman 1978].
' ':
, , , . , .. , ' ' [ 2010: 492].
59
, : ' ',
. ''
,
. '', . , [, 2010: 141].
' ' ,
: . ,
[ 2010: 511].
' ',
,
[D'Andrade 1984: 110].
, ,
:
, [ ]
, [ ] . . '' , , , , ' ',
'' [Meppem 2000: 48].
, , [Ibid: 49], , ; , , , , [Boesch 1991: 29].
, ,
, -
60
:
, , ,
,
, . : , , , . ,
: , ,
, [ 1997: 13-14]. , :
[Boesch 1991: 29]. ,
[ 2010: 518], , ,
, ,
, , , [Taylor 1987: 53].
' ' (. interpretative repertoire) [Potter,
Wetherell 1987]: ,
, .
, . ,
[Wetherell, Potter 1988: 172].
, : , [Edley
2001: 198]. :
,
,
, - [Burr 1995: 81].
, , ,
,
[Ibid: 81-82].
61
( , , ),
. ,
, /. , (..
), , , :
, , ,
, [Gamson 1988: 170].
, ( , ) , , . ,
, .
, ,
, ,
[Tannen 1999: 115].
: ; , '' ' ' ''.
, , ,
, , , ,
, .
- ,
(. schematriggered affect) [Fiske 1982]: . ,
, , , ,
, , , [Russell 1971: 188].
,
, , .
-, , , , , [van Gorp 2007].
-, -
62
63
.
5. [Bateson 1972] ,
, '
\ . ' ',
,
.
6. , (
) , ''
[Minsky 1977]. , ,
.
: ,
- ,
(), ,
, .
[ 1979: 7].
7. ,
, ,
: , , ... [Goffman
1974: 10f].
8. ,
, , [Benford 1997: 417]. ,
... [
] , [Ibid.: 416].
9. ,
64
.
[Kahneman, Tversky 1979], , , , , .
, , .
, , .
''
() , , ,
.
, ,
.
65
9
, ' ' [Fauconnier, Turner 2002] ('
' [Doleel 1979]) ' ' [RoskosEwoldsen et. al 2009] , ' ' ( , , ). , ,
. .
, .
.
[, 1976; Minsky 1980]
, :
, , ,
, () [Cole 1996: 134]. , ,
, : , , , [Nelson 1981: 101]. ,
:
, ,
[Nelson 1986: 12].
'- ' [ 1990]
,
, , , : () , , ,
.
-
66
[ 2010: 520521].
,
( , ), : , ,
, ,
, , ,
[Herman 2012].
, : , ,
, .
, , [Kreiswirth 1995:
62]. : , ,
. , , [Eilbert, Hicinbothom 2006: 632].
' ' [Fauconnier, Turner 1994]
(' ') :
, [ ]
[Coulson, Fauconnier 1999: 2].
: , ' '
(). , .
,
, , , , , [Coulson, Oakley 2000].
67
,
, , .. [Fauconnier, Turner 1998]. ( , ) [Coulson, Fauconnier 1999] [Fauconnier, Turner 1998].
, , , [Fauconnier, Turner 1996]. ,
, , . , .
' ' [Lakff, Jhnsn 1980], .
- (.. ,
) - (.. ): ,
, , .
, , , [, 2008: 185].
- () , , :
,
. ,
[ : 181].
-
-, (.. -)
: ,
. ' '
; '-' ; ' ' ; ' '
.. [Hirsch, Andrews 1983: 149]. :
68
,
, , . '', , , [,
2008: 185] (.. -). : , , , , [ :
186]. .
' ' [Merton 1968]:
, . , [,
2008: 184]. :
, , [ : 176].
, -.
-
-
- .
. ,
''
[Powell, Colyvas 2008].
[Black 1962], , , : ,
,
[ 1990: 167]. , : ,
, . ,
69
, . ,
? , , '' [ : 165]. : , , ,
, .
,
, , [Edelman
1971: 67]. -
, , ,
[ 1988: 291-292].
,
, .. , . , . ,
,
, : ,
, ,
- [ 1990: 167].
, . , . , , ( ) , , [ : 168].
, ,
70
, ,
[ 2001].
: , , [ 1990: 166]. ,
,
( ) [, 1994:
20].
, , : ,
[ 2007: 87]. ,
,
, , , , , [White 1978: 91]. [ 1990: 159]:
, , () ,
, [ 2007: 86-87].
[Schn 1979] , ' ',
,
. : .
, [Stone 1988: 118]. ,
[Bronowski 1972: 108-109]. ,
,
: ,
- ,
71
. (
) [Docherty 2004: 847-848].
, , () , , .
72
10
,
' ', , , , .. ' ', ' ' ''. ' ' ,
. ' ' ( ),
( ) (
), ( ),
( ) [Dascal 2009: 40].
.
' ', , ; ,
( ). , , , , , ( ) .
, , , , [Mintzberg, Raisinghani, Theoret 1976].
,
, [Kahneman, Tversky 1979]. ' ' [Arrow 1951], ,
, .. .
' ' (. bounded rationality) [March, Simon 1958], - ,
73
, , , , . ,
, .. .
, :
,
;
'' '';
;
;
.
:
, ,
[Simon 1985: 302]. , ,
,
[Simon 1947: 241]. , [Fiske,
Taylor 1991].
( / ) ( / ) [Petty, Cacioppo 1981; Chaiken,
Liberman, Eagly 1989].
( ), .
, .
, (1)
(2), (3) (4), ,
[Todorov, Chaiken, Henderson 2002].
, , ,
74
75
(, ).
, [Zajonc 1968]. ,
, , [Gilbert,
Wilson 2000: 183].
'
' (. satisficing) [Simon 1947]:
, , , , , ' '. ,
, , , , . ,
(.. ).
' ' [Caplan 1999],
. , , , . , , , () . '
', , , , ' ' , ,
.
' ' [Downs 1957], , ,
, ,
, ,
: ,
,
, ,
76
, , [Ibid:
147-148]. ' ' [Fiske,
Taylor 1991], , '
'. , ,
,
[Somin 2010: 254].
' ' [Popkin 1994]
, ( )
, ,
, .
,
[Kuklinski, Quirk 2000: 24].
, , ,
.
,
:
. ,
, .
, ;
, [Ibid: 24].
, ,
,
,
[Kuklinski, Quirk 2000: 39].
''
,
77
, ,
, [Fischer, Gottweis 2012: 2-3].
' ': - ,
[Ibid: 11-12]. , , , ,
. , , , : , , - (, , ..) [Ibid:
9].
[Cappella et al. 2002]
'' '' :
'' , [Cappella et al. 2002: 77]. ,
, [Perelman 1982:132]. ,
, , (
) .
,
, ( ' ') [ 2007], , :
, , , , . [Simons 1974: 174].
: , ,
.
, -
78
. [ 2001: 125].
, , , , , , , , ,
[Elsbach 2001: 5]. : , , , , . , , , [Ibid: 11].
,
, .
,
, (), ,
.
79
11
, - , , , ,
, , [Perelman
1982].
- . , , , ,
' ', .
, , ,
[Morley 1987]. , , ,
[Mendelberg 2002].
' ' [Taber, Lodge 2006],
,
,
, ,
.
' ', .. ,
, , , ,
[McGuire 1964: 201].
, [Kuklinski, Quirk
2000]. ' '
,
[Wiktorowicz, Kaltenhaler 2006: 299]. , '
' , , , , [Brym, Hamlin
80
2009]. , ,
: , , , , , , , , [Chinn, Brewer
1993].
' ' ( ),
.
,
[Billig 1987],
, . : , ,
, . ' ',
, [Burr 1995: 97].
,
, ,
[Setl
2009]. , , [Vatz 1973: 157]. : , , , ,
[Bitzer 1968: 4].
, ,
''. ,
, / , / , / , / , / . (, , ) ,
, .
81
( ), (
), ( '' ) .
: ,
, , [Ibid: 11].
, ,
.
, :
,
;
,
;
,
;
,
;
, ;
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;
,
, ;
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'' ,
:
82
( ) '', ;
;
A , C D;
,
.
, , , , , , , , , [Cline 2009]: []
, ,
, , . , , , [Bitzer 1968: 5].
, ' ':
,
[Ibid: 10-11]. :
. : , [Ibid: 12-13].
, , : , ,
, :
[Bitzer 1968: 13].
' ' [Spector,
Kitsuse 1987],
.
83
, . , , .
' ', , ,
.
,
(' '): '', '',
'', '', ' '.
' ',
: , ,
[Neuenschwander 2008]. [Lynxwiler, DeCorte 1995]: ' ', ' ', ' ', ' ', ' ', ' '.
, ' '. , ' ' ,
; ' ' .
[Gamson, Meyer 1996] . ' '
[Snow et al.
1986], ' ' ,
[Benford, Snow 2000].
[Ibarra, Kitsuse 1993] - :
: ,
, ;
;
, ;
-
84
,
;
( , );
(
, );
, , , ;
: ;
: ' ' ;
: ;
: ;
: ,
.
.
, , , , ,
.
, , ,
[Chambers 2009: 341-342, 345].
' ' (. political
pandering) [ 1995]: ,
. [],
, ,
, ,
[Chambers 2009: 343].
:
,
, ,
85
[Jacobs, Shapiro 2000: 7].
,
, ,
(' ').
' ' , ,
:
,
, ,
[Thompson 1980].
,
:
,
- [Bovens et. al. 1999: 125].
, ' ' [Blow-Moller 2009] ,
,
: ,
[Coombs et al. 2010: 338]. ' ' [Weaver 1986], ' ' [Scott, Lyman
1968; Thompson 1980; Weaver 1986; Bradford, Garrett 1995; Bovens et. al. 1999;
Coombs 1999; Hood et al. 2007] ' ' (. blame game) [Hood
2002] , ' ':
( ' ').
, . , , , (
). '' ,
86
(
) '' ( ) [Hood
2002: 17-18]. ,
:
[Thompson 1980].
, , ,
: , , , [Ibid].
' ', /
.
,
, , [Scott, Lyman 1968].
:
: ; ;
: / , ' ' ' ',
[Boin et al. 2009]); , ' ';
' '; ' ';
, ; ;
;
: ; ; ;
(, ,
, ..); ;
87
:
; ;
; ;
; ;
; ; ;
: ;
; ; ; ; ;
; ; '';
' ' ; ;
; );
: , , , ;
.
: ( ( ); );
[Scott,
Lyman 1968].
, ' ', : ,
,
, , [Burke 1982: 54].
,
,
[Ibid: 45]. , ( ) : ,
. [ ] [Bovens et. 1999: 140].
88
,
.
89
12
. : ,
, ,
, [Schn
1979: 138].
: .
,
, ,
/ '' [Entman 1993:
52]. , [Gitlin 1980] ,
, .
: , . ,
[Schn 1979: 139]. , [Gotsbachner 2010:
1]. , , , ,
,
[Gamson 1996: 113].
. , (. policy frame) ,
[Verloo 2005: 20]. , , .
'' , : -
90
, ,
, [Callaghan, Schnell 2005: 2].
, , , ,
, [Baumgartner, Jones 1991: 1045].
,
, ,
: ,
, - , , ,
[Scheufele 2000: 309]. , [Schn, Rein 1994: 23].
, ,
[] [D'Angelo 2002: 873].
, ,
: , (, , , ,
, ),
, , [Lee, McLeod,
Shah 2008: 697].
, :
, .
, , , , . , , [Altheide 1997: 652].
91
92
1996]:
,
[Pan, Kosicki 2001]. :
.
[] .
[Abolafia 2004: 15].
, , , .
'' ''
-: ; . , , , ( ) ,
[Schn 1979: 151].
,
, - '',
[Rein, Schn 1993: 148].
, , ''. , [Dearing, Rogers 1996] '' .
:
, [, 2011: 96].
(, , , )
,
' ' [ 2004] , () ,
. [Shoemaker, Reese 1996], ,
93
,
. ,
, .
' ' [Price, Tewksbury, Powers
1997] . : , ,
... .
, [Somin 2010: 264].
, . : ,
; ;
[March, Olsen 1975].
, , ' ' ' ', , , , ,
. :
,
, ''
,
[Gotsbachner 2009: 61].
, , ,
, , , [ 2010:
376]. ,
,
' ' [ 2003]. , , ,
94
' ', , , , ,
' ' (. anecdotal narratives) [Boswell 2010]
.
:
: , [Baden 2010: 3]. ()
, , '', [Entman 1991: 6].
, [Cappella, Jamieson
1997] . ,
.
,
, '' '',
[Baden 2010].
,
, '
', ' ' (. ' ').
[Snow, Benford 1988; Hallahan 1999; Brewer 2001]:
1. ;
2.
;
3.
, ;
4. ( );
5. () /
();
95
6. ;
7.
;
8.
;
9. ;
:
1. - ;
2. ;
3.
' ' ( );
4. ;
5. .
' ' (. issue ownership) [Petrocik
1996], . ' ' ,
.
, . , .
,
, -
96
97
III
13
[Coman 2005],
, ,
. ,
' ', .
, . ,
, , , .
- :
.
, .
, [Schmidt 1997]. , ,
, ( , ) .
,
, [Altheide,
Snow 1979]:
. ,
. , ,
, (, '
', '' ' ') [Altheide 2004: 4]. ,
, :
, ;
[ 1998: 102].
, , -
98
; , , , ; .. ,
, '' [Lewin 1947] , .
: , , , / ,
/ [ 2005: 62].
' ': , , ; ; ;
; . ,
[Mazzoleni 1987]:
;
;
;
;
: , [Cline 2009];
.
: ,
, ,
[Czarniawska 1997]. ' ' , , '-
99
100
() .
, , -
' ', : '',
... ' ', , [Galtung,
Ruge 1965: 82].
, , , , '
' [Fishman 1980; Bennett 2005; Cline 2009]:
, ,
;
, [ 1998: 4344].
' ' (. curiosity gap) [Gentry et al.
2002; Loewenstein 1994], . ,
, ,
. ,
;
. : , '',
,
[Macgilchrist 2007]. , ' '.
:
.
[ 2005: 237].
: , , -
101
102
,
[Iyengar 1991];
- ''
, [de Vreese,
Elenbaas 2008];
, , , [Lee, McLeod, Shah 2008].
,
, , .
: , ,
. ' ',
, , ,
[Boin, 't Hart, McConnell 2009]. , , ' ' ,
, . , ' '
[Livingston, Lance 2003] ( [Boorstin 1962]) ' '.
-
(, )
[Cheng 2006].
' ' [Lawrence 2000], , , , -
103
. , , , , [, 2008: 102].
, [Baden, Koch
2011].
, , , ' -'. ' ' [ 2004],
(
, ,
, ..): ,
, ,
[Blumer 1966: 535]. ' ' , ' '
[Fairclough 1989:11].
' ' ,
(1), ' ' () (2), (3).
' ': , , ,
[Baden, de Vreese 2008: 121].
. -
, ,
: ... ,
, ( )
[Gans 1979: 39-40]. ,
[ ] ,
104
.
,
.
, ,
, ,
.
105
: .
,
. ,
, , . ,
(
' '), ( ' ' (. junket journalism)).
:
,
,
[Bennett, Edelman 1985: 158,
170].
, ,
: ,
, , , , () , - , ..
[] [ 2005:
101]. ,
, , -, , , , [ 2002: 152].
' '
( '' , , , ):
1. -
;
106
2. - ;
3. ;
4. ''
''
('
'
(.
faction
journalism)) [Weber 2002];
5. '-' ;
6. / ();
7. (-);
8. ' ';
9. .
' ' , ' '.
' '.
:
, - [Gamson et al. 1992:
387].
, , , , , : ,
. '' . . [Fulton et al. 2005: 1].
: , , [Tomascikova 2009:
287].
: ' '
' ' ,
. , ,
107
. ,
' ', , [Mulligan 2012: 3].
(. fictional media) , , , '
', ' ': '', ''
, , ,
- [Ibid: 3-4].
' ': ,
, , .
' ', , , , , , - : ,
, ( ) , ,
, , ' ' [Baum 2002: 94]. ' ' [Baum 2004] : '', , , [Bennett 2005: 376].
[Gerrig, Prentice 1991; Green
2004]. ,
' '. ' ',
. :
,
, ,
,
. '' ,
, ,
, . ,
108
109
, , ', .
[Kaplan 2006: 176-177].
, -,
.
110
14
- . , (
) ,
, ..
. ,
, . , ,
[] [ ] , [Fuchs, Pfetsch 1996: 10].
(, , )
, , .
-
( ), ,
/ .
: , , ,
, ,
[Gamson et al. 1992: 385].
1999 ''
[Zaller 1999], ,
.
111
,
, .
, , , , , . ,
, (
) , ( ), - :
, , , ,
, , , , , , ,
(, - ..) ,
[ 2002: 1993].
- :
[] ,
, , ,
[Bennett, Entman 2001: 2].
,
, , .
' ' [Wolfsfeld 1997]:
' ',
[Wagner 2007: 2].
, . -
112
113
, .
, ' ' [ 1996].
, . , , , , [Shoemaker, Reese 1996: 57].
' ' .
-, '' [Reese 1991]: .
.
-, '-' [Foote 1980]: , ,
.
. -
, [Zelizer 1993].
-, ' ' (. pack journalism)
[Crouse 1973]: , , . '' [Janis
1972],
.
-, , . , , ' ' (..
) .
' ' [Entman
2004]).
114
115
:
,
[Bennett, Lawrence, Livingston 2007:
68]. ' ' , : , , [Barker 2005: 3].
' ':
, '' ,
' '
. - ,
,
[Bennett, Lawrence,
Livingston 2007: 68].
,
, , [Noakes, Wilkins 2002: 652].
,
.
[ 1994],
:
, , ..
[ ].
, , , .
, , ,
, -
116
117
:
- , ,
, .
,
[ 2005: 109].
: , ,
.
: ( , ) , , ,
[ 2005: 226].
:
, -
, , , ,
[ 2005: 24-25].
, .
.
' ' [Herman, Chomsky 1988] - :
'' , , , ,
, , [] , [Ibid.: 1988: xi].
,
, ,
. , ,
. , , .
-
118
,
,
- .
, ,
.
-, ,
'' '',
. ,
, , . , [Leach 1962: 133]. , - - : 46,4%
, 72,3% -, ,
[Leyland 1999].
-,
. , [Valentini
2006: 8].
,
, , .
,
:
. - , ,
[Altshull
1984: 277-278].
,
:
119
1.
, .
2. ,
, .
3. ,
, ,
,
. , ,
'' .
,
, . , , ,
[Herman, Chomsky 1988: 22].
, , , .
4.
, , , .
5. ' ', , ' ':
,
, , -
120
, ,
[Ibid: 29].
( ) '
' ( ) '', , , .
, , : []
( , , , ) , [Ibid: 35].
, ,
, : ,
, ,
[ ] [Chomsky
1982: 81].
: , , , ... ,
,
[Robinson 2001: 13-14]. , ,
[Bennett, Lawrence, Livingston 2007: 189].
, :
,
, ,
[Paletz, Entman 1981].
' ' ' ' , :
121
, , , ;
, , , ,
...
, , ... -
, ,
[Chomsky 1989: 22].
, , ,
. , ' ',
' '. ,
:
, ,
[Herman, Chomsky 1988: 39].
' ' (. guard dog) [Donohue, Tichenor,
Olien 1995], ,
. , ,
. ,
, , ' ' [Iyengar
1991].
' ' [Bennett 1990].
, ,
, ( ) , , . ,
, , ,
[Bennett, Lawrence, Livingston 2007: 49].
122
123
, , - . ,
[Bennett,
Lawrence, Livingston 2007: 3].
-,
, , , ,
. ' '.
-, :
, , , ,
[Ibid.: 4]. , , ' '.
,
. ,
, [Mazzoleni, Schulz 1999].
' ' ,
, . , , ,
, .
,
' ' [de Vreese, Elenbaas 2008],
.
'-' (. metacoverage) [Esser,
Reinemann, Fan 2001],
.
.
. ,
-
124
,
[ ]
, , [Chomsky
1982: 81]. , ' ' [Herman, Chomsky 1988],
. ' ' ,
[]
[Chomsky 1979: 5].
: ,
.
, .
, .
, , [Davis 2007: 194].
, , :
'' , ;
'' ,
[Walgrave, Soroka, Nuytemans 2008: 818].
( ) ,
,
, [Walgrave,
Nuytemans, De Winter 2004]. :
[, ]
[ ] , , , , , [Cook 1998: 165].
,
. : , ,
. , , -
125
,
[Zaller 1999: 59]. :
,
[Sellers 2010: 221]. , : ,
[Gilbert 1991: 117].
: ,
. - , ,
, ,
. ,
, , . ' '
.
[Blumler, Kavanagh 1999: 213].
,
, .
126
15
( ) , , :
, . , ,
[Thompson 2000: 105-106].
:
, ' ',
[Wolfsfeld 2007: 231]. (
'' ) ' ' [Thompson 1995].
, , ,
' ' [DiMaggio, Powell
1983]. (' ') , ( ) () [Loewenstein, Ocasio, Jones 2012].
' '
[Wooten, Hoffman 2008]
, , , , ,
' ' ' ': . , [Meyer,
Rowan 1977: 340]. '
' [Fredriksson, Pallas, Wehmeier 2013] , -
127
: , , ,
,
[Meyer, Rowan 1977: 340]. , ,
, , ;
,
, [Ibid: 341].
' '.
,
( ), , ,
, - [Thornton,
Ocasio 2008]. [ ]; , , [Thornton, Ocasio, Lounsbury 2012: 2].
, -, , ,
, , . -,
, , , , [Thornton,
Ocasio 1999: 804].
,
(1); , , (2); ,
(3):
, , ,
[] [Thornton, Ocasio
2008: 112].
128
, ,
, , ,
: , ; , .
, , , ,
[Meyer, Rowan 1977: 345].
, . ,
' ' , . ,
( , , , ,
),
.
: . , , ,
, , [March, Olsen 1989: 65-66].
( ) , ' ', ,
[Thornton, Ocasio 2008]. ,
[DiMaggio 1988],
, .
,
, , :
, -
129
,
[Seo, Creed 2002: 240].
(
) ,
,
[Nigam,
Ocasio 2010].
[DiMaggio, Powell 1983]:
' '
;
' '
;
' ' , .
, ,
(' '), ' ' ' '.
- ()
: ,
,
[Entman 1989: 20].
,
,
- () ( ' ' (. policy cutting)): -
, , ,
[Kepplinger 2007: 13]. .
130
' ', ( ) ,
[Kahneman, Tversky 1979].
, , .
, .
. , ,
' ',
: , ' !' ' '.
[Strmbck 2008]:
1.
, . , .
2.
.
3.
, , -.
: -, , , ,
[Altheide, Snow 1991: ix-x].
, , .
4.
'' , [Blumenthal 1980], . -
131
[Heclo 2000: 17], , [Bennett, Manheim 2007: 282].
' ' [Manheim 1991]
,
, ,
, ,
[Heclo 2000: 15]. ,
: : ,
, [Ibid: 13]. ,
, [] [Loomis 2000: 162]. , (
), : ,
, ,
[Heclo 2000: 14]. , , , , , , , , [Ibid: 33].
[Blumler,
Kavanagh 1999]:
(-, , -, , ,
, ' ');
(, ' ');
;
( , , , , '').
132
:
, : ..,
.
, , ,
[Zaller 1999: 67].
- , - [ 2003: 10]. : , a, ,
, , , ... ;
, , . ,
, ... [Katz 2000: 129]. :
, / . . , . , .
, , [Calhoun 1992: 7].
, : -
, ? ,
, ,
? ?
133
134
:
[]. , , , [Shoemaker, Reese 1996:
117]. , ,
, ,
[Mazzoleni, Schulz 1999]. , ,
' '
' '
[Schrder, Phillips 2007], ' ' .
' ' '' [Boorstin 1962], :
-
[Esser, Spanier2003]. ,
, [Swanson 2004]. [Plasser et al. 1996; Pfetsch 1999], .. , c .
,
.
, - , . ( ) , .
, , , . , ' ' 21 2012
( ' ' ' '), .
:
135
,
[Bennett 1992: 403].
: ,
. ,
[Pfetsch 1998].
, [Pfetsch 1998] , ,
.
, , ' ': ' ' [Altheide 2004],
.
, ' ' , [Bennett 2005: 365].
, ,
' '
[Bennett 2005: 375].
, : ,
,
, ,
(
).
,
, ,
[Richards 2004: 342].
136
, : , .
, ,
. , , ,
[Richards 2004: 342]. , ,
[Bennett 2005: 375-376].
( ), ,
, , [Richards 2004]. , , [Mouffe 2000]: , ,
, ,
[Simon 1985: 302]. : , , , ,
. ,
, , , , ( ) .
[Caplan 2003: 234].
, [ 1993],
[Blatter 2003: 519], ,
[Marcuse 1969: 64].
137
, , ,
.
, , . , , .
, , ' ',
, : ,
, , ' ' [Baum 2004: 315].
,
' '. , ,
.
, ' ' [Baum 2002],
, ' ',
'', ' ' . , , , ,
' ' [Baum, Jamison 2006]. ' '
,
.
' ' [Mulligan 2012] ( '') ,
: ,
, .
, [Bucy, Grabe 2007], , , [Nelson, Boynton].
138
, , : , , , , , , :
[Olson, Finnegan, Hope 2008].
,
,
,
, :
, , , ,
[Dayan, Katz 1992: 118].
,
, ,
.
139
16
,
[Rein, Schn 1977: 239]. ,
[Gamson, Modigliani 1987: 143]. ' '
, ,
, ( ) ,
[Entman 2007: 170]. ,
.
, 80% [Cameron, Sallot,
Curtin 1997].
' ' [Luhman 2005]
[Gubrium, Hostein 2008],
[Roe 1994]
[Ryan 2009]: ,
, ,
[Boswell 2010].
- ,
[Todorov 1971; Chatman 1978; Bruner 1990; Ryan 2009]. , ,
[Schank, Abelson 1995].
(, , , , ..), : , [Brooks 2006: 6].
140
(
) . :
,
[Polkinghorne 1988: 36].
, [ 2006]. ' '
[Schn 1979] ''
,
, , '' '' [Rein,
Schn 1994].
, ' '
, , ,
,
[Seifert 2002: 277].
: ,
[Weick 1995: 129]. (), ()
() [Hogan et al. 2008: 49].
' ' [Nagel
1961]
[Kaplan 1986]. : , , , , . ,
, [Ricur 1984: 148].
: ,
,
, , , , , , ..
, , [Paley 2009: 24].
: , .
141
,
[Renegar, Malkowski 2009].
. , , [Baden 2010]. ,
: , ,
[Boswell 2010], .
, , [Campbell, Docherty 2004].
[Roe 1994] : , [Hajer 2002: 62].
, :
,
, , -
,
[Appel, Richter 2010: 4-5]. , , : , [Amsterdam, Bruner 2000:
30], , [Bruner
1986: 11-13]. : . .
[Fischer, Gottweis 2012: 13].
,
.
,
:
: (
), (
142
, ) ,
[Czarniawska 2004: 9].
' ' (. stock story) [Amsterdam, Bruner 2000]
, , ,
[Hnninen 2004, 73-74].
, ' ' (. worldmaking stories) [Campbell,
Docherty 2004]
,
: , , , , , [Ibid: 772-773].
' ', ,
: ,
, [Yanow 1992: 401].
, - , , :
, ,
. XVII , ,
[ 1994: 487].
' ', , , [Cuthbertson 1975: 157].
(. account) [Scott,
Lyman 1968].
, , , :
, ,
,
143
,
( ) ,
, , , [Ibid: 46]. - (
[Austin 1962]),
, [Harre 2001]. , , .
' ' [Elsbach 2001]
, .
'
' .
' ', : , '' , ' ' [Scott,
Lyman 1968: 53]. , : , , - [Ibid: 54].
.
:
- , ,
,
,
, [Flood 2009].
(. narrative policy) [Jones, McBeth
2010] ,
.
( ) , ,
-
144
[Boswell 2010]. , , : ,
, (, , ,
)
[Ibid.].
,
( ) :
[Delori, Zittoun 2009: 3]. : , , , , . , [] [Ross 2011]. ,
, ,
[Boswell 2010].
:
, [Chong, Druckman 2007: 111].
.
'', '', '', '' '' [Ryan 2009].
[Kinnebrock, Bilandzic 2006]:
;
[Green, Brock 2000];
;
, ,
[Stone 1989]:
(., ), , -
, . , -
145
,
[Jones, McBeth 2010: 344];
(,
,
);
,
;
- ,
;
,
;
' ' ,
;
, .
.
,
(. blame management) [Hood et al. 2007]:
, , . ,
,
. , - ,
[] [Stone 1988: 138].
,
, , ' '
[Nie 2003];
: , , , , -
146
, . ,
, [McBeth et al. 2007: 90].
, , [Roe 1994: 2]. , ,
' ' [Hajer 1993],
.
[Rein, Schn 1993]
.
, , , . / [Schn, Rein 1994].
, -
' ': [Stone 1989: 299].
,
,
,
,
[Gotsbachner 2009: 61]. ,
, [Berinsky, Kinder
2006: 640].
'
' [Stone 1988], : (1) (2) (3) (4)
. , : ''
(2+3), '' (2+4), '' (1+3) '' (1+4). :
, .
-, ,
147
, , [Ibid: 293].
: . ,
[Ibid: 289].
' ' (' ') ,
, ' '
.
' ' [Green, Brock 2000], , , , [Green, Brock
2000]. , , [Petty, Cacioppo 1981].
, , , '-':
[Newhagen 2002]. , : ,
: ,
[Boudon 1997: 21].
, : , , , , , [
] [Szasz 1994: 63]. ,
[Newhagen, Reeves 1992], , [Messaris, Abraham 2001].
/
- , : , -
148
,
[Fischer, Gottweis 2012: 14].
, [Page, Shapiro,
Dempsey 1987] ( ), [Dutton, Ashford 1993] ( -)
[Arnold, McCroskey 1967] ,
- .
, :
, , , ...
, , [Hilgartner, Bosk 1988: 62].
: , ' ' ,
[, 2003: 426].
, [Chatman 1990; Herman, Vervaeck 2005].
,
[Zott, Huy 2007]
.
' ':
, ,
[ 2001: 58].
' ' [Bormann 1995], (, , ) , ,
: ,
[Gendlin 1962: 5]. , :
[Palenchar, Heath 2002:
149
135].
:
,
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1970: 152].
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, [Edelman 1964: 95-96].
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), , ,
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.
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150
1994] : ,
,
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, [Bennett 2005: 369].
, ,
.
151
IV
17
,
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.
,
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[Chambers 2003: 309].
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et al. 2010]. I ' ',
153
, ,
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' ', ' ' [Steenbergen et al. 2003]. ,
' ', ' ', ' ', ' ', ' ', ' '.
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) [Bobbio 2010]. (, ), (, ), (,
).
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c :
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2003: 180]. ,
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154
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155
[Dryzek 2009].
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- ,
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: [Hunold 2001].
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), [Parkinson 2003:
186].
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157
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[Naurin 2006: 192].
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2223]. , , , , ,
159
[Deneen 2008: 71].
4.
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: . . ,
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[Cohen 1989: 21]. ,
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[Besson, Marti 2006: xix]. : ,
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, ,
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, [Friberg-Fernros, Schaffer 2011].
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.
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160
, [McGann 2006].
5.
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161
) - ,
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6.
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, [Dryzek 2001: 651]. [Hunold 2001: 159].
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[Dryzek 2001]. ,
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162
, [Dryzek, Niemeyer
2008: 493]. : , ' ', '', ' ' ' ' [Ibid.: 485]. ,
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.
7.
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, .
.
[Arnstein 1969]:
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: ,
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;
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4.
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;
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163
, , , ,
: [] [ ] ,
[Hibbing, Theiss-Morse 2002: 191].
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. ,
y, x.
'' . x y, , , [Ibid.].
,
, [Riker,
Brams 1973].
8.
' ' ' ':
, . ,
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9.
' ': ,
. (
) ,
[Parkinson 2003: 182].
[Dryzek 2009]:
1. (, ,
164
, , ,
);
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3. ( , , );
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5. ,
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[Karppinen 2007: 498].
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;
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2008].
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,
[Sanders 1997: 348].
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, , [Calvert, Warren
2014: 7].
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.
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[Parkinson 2003]. ,
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166
167
:
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: , , , , ,
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[ : 196],
[ : 193].
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[, 2003: 505]. ,
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168
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169
18
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[Grunig, Hunt 1984].
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170
:
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,
[Botan, Taylor 2004: 8].
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;
4. '' ,
, ;
5. '' , , , .
,
,
, .
2011
' ', , , '': ,
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171
172
173
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,
[Dahl 1985: 55]. :
.
, , , . ,
,
[Stoker, Tusinski 2006].
3.
: ''
. , [ 2004]: [Stoker, Tusinski
2006]. [Burkart
2004], , ,
, [] [Stoker, Tusinski 2006]. , '' -
, :
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'' , ''
: , , , [Christensen, Langer 2009: 147-148]. ,
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174
, [Christensen, Langer
2009: 141-142].
4.
: ''
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, [Lane 2005].
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- ,
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2006]. ( ) '', ''-,
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[Hibbing, Theiss-Morse 2002: 191].
, ' ' ' ' ''
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175
176
177
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', [van Ruler, Veri
2003]. , , , .
[van Ruler 2004]:
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[Moloney 2000: 156-157].
.
, '' -
178
, . : ,
[Grunig 1990].
, :
- ,
[Davis 2004: 163].
: , ,
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, .
, , , ,
[Callaghan, Schnell 2001: 187].
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, , .
[Bentele 2002]. : , - , , ( ). , -
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179
180
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2002]: , , .
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2013: 4]. , , , , ,
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182
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185
186
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( ) , ( )
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- ' ', , ,
' ' .
,
' ' [Esser,
Reinemann, Fan 2000; Gaber 2000; Pitcher 2002; Starick 2005]:
1.
;
2.
,
;
3.
;
4.
:
187
5.
;
6.
;
7.
;
8.
;
9.
,
.
' ' [Edelman 1977]
.
[McQueen et al. 2011] .
,
'' (.
chournalism) [Davies 2008], - ()
. , ' '
, .
' ' , , ,
. ,
-,
.
, , , , ,
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, [Berkowitz 1991: 249]. , -
188
: '' , ,
, . ,
,
, [] , [Sigal 1973: 53].
, . ,
-, ,
[Sigal 1973].
, ' ',
, ''
'' [Esser, Reinemann, Fan 2000: 215]. ,
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[Esser, DAngelo 2003] '
-' [Esser, Reinemann, Fan 2000: 218] '' [Stockwell 2007].
,
, , [Plasser 2005: 53], -
.
- -
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.
, ,
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[Stockwell 2007: 130].
189
,
.
190
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.
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