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MEANING:
1. Investor awareness:
Investor Awareness is a term used in investor relations, by public
companies and similar bodies, to describe how well their investors, and
the investment market in general, know their business.
2. Investor sentiment:
Market sentiment is the general prevailing attitude of investors as to
anticipated price development in a market. This attitude is the
accumulation of a variety of fundamental and technical factors,
including price history, economic reports, seasonal factors, and
national and world events.
3. demographic variables:
Personal statistics that include such information as income level,
gender, educational level, location, ethnicity, race, and family size. For
example, the marketing department of a business might use
demographic variables as an important input when formulating target
customer profiles.
4. Investor risk averse:
A description of an investor who, when faced with two investments
with a similar expected return (but different risks), will prefer the one
with the lower risk.
5. Social responsibility investments:
(SRI), also known as sustainable, socially conscious, "green" or ethical
investing, is any investment strategy which seeks to consider both
financial return and social good. In general, socially responsible
investors encourage corporate practices that promote environmental
stewardship, consumer protection, human rights, and diversity. Some
avoid businesses involved in alcohol, tobacco, gambling, pornography,
weapons.
6. Market factor:
Any external agent that affects the demand for or the price of a good
or service.
7. Social factor:
The facts and experiences that influence individuals' personality,
attitudes and lifestyle. The marketing department of a business needs
to take into account the various social factors characteristic of the
consumer groups it is targeting to help increase a product's appeal to
those potential buyers.
8. Economic factor: