CHAPTER 4: DATA PRESENTATION AND ANALYSIS

4.1 SITE DATA

A. MACRO SITE ANALYSIS
PHYSICAL PROFILE
a. LOCATION AND VICINITY
Malate is an old district of the city of Manila in Metro
Manila, the Philippines. The district is located at the southern
end of the city of Manila, bordered by the city of Pasay to the
south, by Manila Bay to the west, by the district of Ermita to
the north and by the districts of Paco and San Andres to the
east.

b. GEOLOGY
The city of Manila and the rest of NCR lie on a continental shelf which has been
essentially formed by a ridge of volcanic tuff to the
The ridge is bounded by fluvial deposits of sand, gravel and clay. The east of
the ridge in Manila is similar deposits carried by Marikina River topping a valley
formed by downward and tilted fault.
A good part of Manila is situated in swamps and marshes, and its proximity to
the sea and waterways makes it strategic location for business, trade, and commerce.

c. TOPOGRAPHY
The Manila Citys topography is relatively flat with some portions below sea
level. During high tide the sea water goes about two kilometers inland along Pasig
River towards Laguna de Bay.

d. SOIL COMPOSITION
Major soils in the Soil Map of Manila consists of Eutropepts and Dystropepts
which both belong to the order Inceptisols.
Eutropepts are found on lime coating sedimentary rocks, such as marl or
terrace sediments, rich in primary calcium carbonate. On the calcareous marine
terrace areas, bordering various islands in the Philippines, Eutropepts are dominant.

e. WATER QUALITY
Successive changes in and around Manila Bay are largely due to the
intertwining impacts of continued industrialization, unrelenting increase in population,
and the incessant human activities catering to livelihood and habitation. These
factors are directly degrading the overall Environment of Manila Bay and these
impacts are manifested in the continued deterioration of the water quality.

f. CLIMATE
Under the Kppen climate classification system, Manila features a tropical
savanna climate (Kppen climate classification Aw). Together with the rest of the
Philippines, Manila lies entirely within the tropics. Its proximity to the equator rarely
going below 20 C (68 F) or above 38 C (100 F), Humidity levels are usually very
high all year round.
Manila has a distinct dry season from late December through May, and a
relatively lengthy wet season that covers the remaining period with warm
temperatures. In the rainy season. it rarely rains all day but the rainfall is very heavy
during short periods. Typhoons usually occur from June to September.

CLIMATE DATA FOR MANILA

Over the course of a year, the temperature typically varies from 22C to 34C and is rarely
below20C or above 36C.

DAILY HOURS OF DAYLIGHT AND TWILIGHT

The length of the day varies significantly over the course of the year. The shortest day
is December 21with 11:17 hours of daylight; the longest day is June 20 with 12:59 hours of
daylight.

DAILY SUNRISE AND SUNSET WITH TWILIGHT

The earliest sunrise is at 5:26am on June 1 and the latest sunset is at 6:30pm on July 11.
The latest sunrise is at 6:25am on January 21 and the earliest sunset is at 5:24pm
on November 21

MEDIAN CLOUD COVER

The median cloud cover ranges from 37% (mostly clear) to 86% (mostly cloudy). The sky is
cloudiest on August 23 and clearest on April 4.

PROBABILITY OF PRECIPITATION OVER THE COURSE OF THE DAY

The probability that precipitation will be observed at this location varies throughout the year.
Precipitation is most likely around July 30, occurring in 77% of days. Precipitation is least likely
around April 2, occurring in 16% of days.

RELATIVE HUMIDITY

The relative humidity typically ranges from 51% (mildly humid) to 97% (very humid) over the
course of the year, rarely dropping below 41% (comfortable) and reaching as high
as 100% (very humid).

WIND SPEED TABLE FOR MANILA

Over the course of the year typical wind speeds vary from 0 m/s to 9 m/s (calm to fresh
breeze), rarely exceeding 17 m/s (gale).

The wind is most often out of the east (25% of the time), south east (12% of the time),
and west (12% of the time). The wind is least often out of the north (3% of the time), North
West (3% of the time), south (4% of the time), and north east (4% of the time).

LAND USE AND ZONING

a. ZONING DESCRIPTION

SIT
E

The site is located at the southernmost part of

Malate, manila. It is categorized as General Institutional
Zone (INS-G) with nearby institutions such as Cultural
Center of the Philippines, Folk Arts T heater, Metropolitan
Museum and Bangko Sentral ng Pilipinas.
The

site

is

also

located

near

Manila

Bay

walk

with

commercial

establishments like Waterfront Hotel, Harrison Plaza, Harbor Square and Sofitel
Plaza Manila.

b. SITE-PROJECT COMPATIBILITY AND JUSTIFICATION

In the account of the proposed project, Hotel and Business Offices with
Commercial Emporium at lower levels, it is guaranteed that the site is very well
matched to the vicinity.
Having a hotel and lodging will make ease for the performers and event-goers
to reside and stay for the upcoming events in the nearby events place like CCP, PICC,
and Folk Arts Theater.
The business offices and commercial emporium is Advantageous and have a
high expectancy to become prosperous since it is situated in reach of High Intensity
to Medium Intensity commercial mixed-use establishment.

3 KM CATCHMENT MAP

SOCIO ECONOMIC PROFILE

a. POPULATION AND DEMOGRAPHICS

b. GOVERNMENT INSTITUTIONS

The country's forefront financial agencies like the Department of Finance or

DOF (Kagawaran ng Pananalapi), the Bangko Sentral ng Pilipinas or BSP (Philippines
Central Bank) and lending institution LandBank of the Philippines are established
there.

c. EDUCATION
Malate is home to several educational
institutions such as St. Scholastica's College,
De La Salle College of Saint Benilde, De La
Salle

University,

the

Philippine

Christian

University, the Philippine Women's University,

St. Paul's College, and for secondary-level
education is the Jose Abad Santos Memorial
School (JASMS), Jesus Reigns Christian Academy
and Malate Catholic School.

d. TRANSPORTATION

The main roads of Metro Manila are organized around a set of radial and
circumferential roads that radiate and circle in and around Manila proper. Roxas
Boulevard, easily the most well-known of Manila's streets, line the southern shores of
Manila with Manila Bay. The boulevard is part of the Radial Road 1 that leads south to
the province of Cavite.

e. RECREATION
The district is also home to the Philippine's first
sports stadium, the Rizal Memorial Sports
Complex and the country's premiere zoological
park,

the

Manila

Zoological

and

Botanical

Garden. Promenades and parks by the Manila

Bay have been made more convenient and safe
with the opening of the Manila. Baywalk area
and the renovated Plaza Rajah Sulayman

f. UTILITIES
ELECTRICITY
Manila's source of electricity is part of the central
franchise service area of the Manila Electric Company or
Meralco.
WATER
Water supply for the city is supplied by the Maynilad
Water Services, except for portions of the district of Sta. Ana
which is serviced by the Manila Water.

B. MICRO SITE ANALYSIS

TOPOGRAPHIC MAP
The

site

is

level

to

nearly level while the northern

part is gently sloping to gently
undulating. It is characterized
by coastal plain along the
Manila Bay and sloping areas
extending
direction

in

the

Surface

southeast
elevations

ranges from 2 meters to 5

meters

SLOPE MAP AND PROFILE

The site is level to nearly level while the northern part is gently sloping to
gently undulating. It is characterized by coastal plain along the Manila Bay and
sloping areas extending in the southeast direction Surface elevations ranges from 2
meters to 5 meters

SURFACE RUN-OFF DRAINAGE

The natural rain water run-off and
drainage goes directly to the Manila Bay.

VEGETATION MAP

COCONUT / BUKO
Cocos nucifera is a large palm, growing
up to 30 m (98 ft) tall,
with pinnate leaves 46 m (1320 ft)
long, and pinnae 6090 cm long; old
leaves break away cleanly, leaving
the trunk smooth

INDIAN MULBERRY / BANGKORO

It is an evergreen shrub or
small tree growing to 5-10 m tall.
The leaves are 15-25 cm long, oblong to
lanceolate. The flowers are tubular,
white, scented, about 2 cm long.
The fruit is a green syncarp, 2-2.5 cm
diameter.

BIRCH TREE / BETULA

Birch species are generally small to
medium-sized trees or shrubs, mostly
of temperate climates. The simple
leaves are alternate, singly or doubly
serrate, feather-veined, petiolate and
stipulate. They often appear in pairs,
but these pairs are really borne on spurlike, two-leaved, lateral branchlets.

ROYAL PALM
Royal palms are widely planted for
decorative purposes throughout their
native region, and elsewhere in
the tropics and subtropics. They are
considered by many to be the most
beautiful palm in the world. Royal palms
are very fond of water and thrive on
supplemental irrigation. They also do
better in a soil with lots of humus.

4.2 SITE ANALYSIS

A. SWOT ANALYSIS
STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

The site is

Citizens without

Events place

Informal settlers have

relatively flat

income tend to live in

structures produces

the possibility to

making it more

public places like

profit to the building

create tension and

feasible to build the

parks, streets which

have potential to

structure

is nearby the site

commit heinous
crimes

The site is

Being a CBD, the

Located at CBD, its

Overcrowding may

transport-oriented

roads become busy

commercial

lean towards hostility

which can be easily

during rush hours

potential gives the

and unpreventable

accessible to the

and creates traffic

site a massive

street garbage

user

congestion

income

accumulation

Environmental

Located seaside, it is

Located along Roxas

The location is prone

friendly being

prone to flooding

Boulevard which is a

to natural disasters

,provided by bicycle

major road means it

since it is beside the

lanes waste

is accessible to more

bay

segregation at

people

street
corners
Vast vegetation

The site has

Located at major

Manila Bays microbial

enhances overall

accumulated air

landmarks means it

composition may be

atmosphere and

pollution due to a

is easy to locate

lethal to water lines

reduces air

busy road nearby

which carry diseases

pollution intake
giving it a positive
image
Unpleasing smell

Public transit

Pollution accumulated

from the bay makes

gathers people from

from the Manila Bay

the people avoid the

different locations in

depreciates the land

site

Metro Manila

value and worth of the

locality

B. USER ANALYSIS
TARGET USERS
Walk-in users usually go to the building for their

SHOPPERS

own personal needs.

Their primary purpose to visit is to buy necessities
and wants
Businessmen are people who rent commercial

BUSINESSMEN

offices, they facilitate their own company.

They also contribute to the success of the building
since they have background to marketing, finance
and administration
Visitors from the country usually residing for

LOCAL TOURIST
FOREIGN TOURIST

temporary purpose such as events and gatherings

Residing visitors from another country.
Usually visiting the country for vacation and
leisure purposes in a limited span of time
Performers are group of people who entertains

PERFORMERS

and performs at nearby events place like Cultural

Center of the Philippines, Folk Arts Theater and
Philippines International Convention Center
Building Officials are personnels who maintain,

BUILDING

operate, and utilize the use of the building.

OFFICIALS

They are responsible for the growth and success of

the building since they are the authority

USER RATIO

C. SITE SUMMARY
LOCATIONS ESSENTIAL ATTRIBUTES

INDUSTRY

FUN AND
LEISURE

PROFITABILITY

POTENTIAL
MARKET

THE THREE
CENTRAL

ACCESS

DIVERSITY

LOCATION

WORKING
POPULATION

It is a central hub for multi- National

corporations, embassies and top local
companies, Many head offices are located
here which attracts not just a business and
executive crowd but also people from the
international community and expatriates
Apart from the food scene, the city also offers
many options for the visitors to enjoy a vibrant
nightlife whether the scene is more bar, pub,
club, jazz bar, or lounge. The city provides
options for every type of recreation

The location is not only a prime place to reside in

but could also be profitable investment due to its
appreciating land values, increasing capital
values, and increasing rental rates. Due to the
location. and increasing value, the investment is
sure to have a good return of income
Hotel and lodging have high occupancy rates of
about 89.9%. The government is also targeting
10 million visitor arrivals by 2016 and has
already reported a 17% growth of foreign arrivals
in the 3rd quarter of 2013

Located in the majestic street of Roxas

Boulevard. Three Central is the ideal place for the
users to begin living an urban lifestyle dream -CENTRAL, SECURE, and ACCESSIBLE to all their
urban needs
Living in the city center has several benefits such
as convenience, accessibility, security, and
variety. It is small enough for the user to walk
around in and avoid the rush hour, traffic and
secure enough that they feel safe in it
The international crowd has helped the city
become a melting pot for the food and restaurant
scene Living in the city center, you can treat your
taste buds to a variety of cuisines - from local
hole in the wall spots to fine dining destinations
The central location has paved the way for prime
retail and commercial establishments, office
buildings of top local and multi-national
corporations, hotels, and premier residential
complexes
The CBD is home to a working population of 3.7
to 4.2 million in the day time and 500,000 in the
night time. With the expat community expected
to rise in the next three years, the total working

population is expected to keep increasing

DEMAND

Based on this facts and figures, there is strong

demand for residential and office tower space
within the CBD and this will only continue and
get stronger in the coming years. Investing in a
place within the city center has the potential to
be quite profitable

SUMMARY OF SITE ANALYSIS

Living in the center of a growing and densely populated urban jungle can be
exciting and daunting at the same time exciting, because everything you could
possibly need is a stones throw away and daunting, because it is easy to be
overwhelmed with the fast-paced life, traffic-ridden city streets and sheer number of
people living and working around the same small but compact area.
The decision to invest in its kind of project revolves around a myriad of
personal considerations, such as lifestyle, budget, and social habits. But narrowing
down its location just might be the deal breaker.