SOARS Research - ICM and Kindle Research

Page 1
SOARS Research - ICM and Kindle Research

Absolutes/col percents
Table 1
Sample - Constituency
Base: All respondents
Gender Age Working status Constituency Party vote for/Support Write living will
Home-
Work- Work- maker,
ing ing unemp- Not Not at
full part loyed, Stu- Ret- Pav- Kemp Lib Have Very Quite very all
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ time time sick dent ired ilion Town Hove Tory Labour Dem. Green one likely likely likely likely
Unweighted base 1000 462 538 70 171 205 174 145 229 434 149 117 42 252 336 321 343 221 258 69 86 50 158 282 274 174
Weighted base 1000 483 517 128 197 207 143 115 205 419 128 158 73 215 336 321 343 209 253 72 93 45 158 285 281 173
Brighton Pavilion 336 165 171 55 77 63 47 32 56 144 43 47 44 57 336 - - 55 86 18 42 9 60 88 96 58
34% 34% 33% 43% 39% 31% 33% 28% 27% 34% 33% 30% 59% 27% 100% - - 26% 34% 25% 45% 21% 38% 31% 34% 34%
Brighton Kemp Town 321 154 167 38 54 65 49 40 73 125 41 56 16 80 - 321 - 74 78 23 26 25 51 99 85 44
32% 32% 32% 30% 27% 31% 35% 35% 36% 30% 32% 35% 22% 37% - 100% - 36% 31% 33% 28% 55% 32% 35% 30% 25%
Hove 343 165 178 34 65 79 47 42 75 149 45 55 14 78 - - 343 81 89 30 25 11 47 97 100 71
34% 34% 35% 27% 33% 38% 33% 37% 37% 36% 35% 35% 19% 36% - - 100% 38% 35% 42% 27% 24% 30% 34% 35% 41%
Fieldwork: 8th - 14th February 2010

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Table 2
Q.A Can I first check that you are permanently resident in the city of Brighton & Hove, that is between Portslade and Peacehaven?
Home-
Work- Work- maker,
Unweighted base 1000 462 538 70 171 205 174 145 229 434 149 117 42 252 336 321 343 221 258 69 86 50 158 282 274 174
Weighted base 1000 483 517 128 197 207 143 115 205 419 128 158 73 215 336 321 343 209 253 72 93 45 158 285 281 173
Yes 1000 483 517 128 197 207 143 115 205 419 128 158 73 215 336 321 343 209 253 72 93 45 158 285 281 173
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
No - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - - - - - - - - -

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Table 3
Q.1 Gender
Home-
Work- Work- maker,
Unweighted base 1000 462 538 70 171 205 174 145 229 434 149 117 42 252 336 321 343 221 258 69 86 50 158 282 274 174
Weighted base 1000 483 517 128 197 207 143 115 205 419 128 158 73 215 336 321 343 209 253 72 93 45 158 285 281 173
Male 483 483 - 55 91 108 74 54 100 259 30 56 33 103 165 154 165 104 127 37 45 24 72 115 147 97
48% 100% - 43% 46% 52% 52% 47% 49% 62% 23% 36% 45% 48% 49% 48% 48% 50% 50% 51% 49% 54% 46% 40% 52% 56%
Female 517 - 517 73 106 98 69 61 104 160 98 101 41 112 171 167 178 105 126 35 48 21 86 170 134 76
52% - 100% 57% 54% 48% 48% 53% 51% 38% 77% 64% 55% 52% 51% 52% 52% 50% 50% 49% 51% 46% 54% 60% 48% 44%

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Table 4
Q.2 Age
Home-
Work- Work- maker,
Unweighted base 1000 462 538 70 171 205 174 145 229 434 149 117 42 252 336 321 343 221 258 69 86 50 158 282 274 174
Weighted base 1000 483 517 128 197 207 143 115 205 419 128 158 73 215 336 321 343 209 253 72 93 45 158 285 281 173
18-24 128 55 73 128 - - - - - 44 5 25 52 - 55 38 34 15 28 11 21 - 20 36 38 29
13% 11% 14% 100% - - - - - 10% 4% 16% 71% - 16% 12% 10% 7% 11% 15% 22% - 13% 13% 14% 17%
25-34 197 91 106 - 197 - - - - 120 20 42 14 1 77 54 65 29 40 16 28 3 36 64 57 27
20% 19% 21% - 100% - - - - 29% 16% 26% 19% 1% 23% 17% 19% 14% 16% 23% 30% 6% 23% 23% 20% 16%
35-44 207 108 98 - - 207 - - - 117 42 44 3 - 63 65 79 45 61 20 20 10 34 67 65 24
21% 22% 19% - - 100% - - - 28% 33% 28% 4% - 19% 20% 23% 21% 24% 28% 21% 21% 21% 24% 23% 14%
45-54 143 74 69 - - - 143 - - 87 24 29 - 4 47 49 47 32 43 11 8 3 22 41 41 30
14% 15% 13% - - - 100% - - 21% 18% 19% - 2% 14% 15% 14% 15% 17% 15% 9% 7% 14% 14% 15% 17%
55-64 115 54 61 - - - - 115 - 46 25 18 - 24 32 40 42 29 36 7 6 10 18 29 34 18
11% 11% 12% - - - - 100% - 11% 19% 11% - 11% 10% 13% 12% 14% 14% 10% 7% 21% 11% 10% 12% 11%
65+ 205 100 104 - - - - - 205 5 10 1 3 185 56 73 75 60 45 6 10 19 28 47 44 45
20% 21% 20% - - - - - 100% 1% 8% * 4% 86% 17% 23% 22% 28% 18% 9% 10% 42% 18% 16% 16% 26%
Refused 6 1 5 - - - - - - 1 2 - 2 1 5 1 - - - - 1 1 - 1 3 -
1% * 1% - - - - - - * 1% - 2% * 2% * - - - - 1% 2% - * 1% -
Mean 45.89 46.50 45.32 21.40 29.39 39.43 48.90 58.66 74.32 39.15 45.18 37.61 24.59 72.66 43.29 47.08 47.28 50.94 46.43 41.38 37.96 57.67 44.24 43.42 44.26 47.89
Std Error 0.59 0.85 0.81 0.24 0.21 0.20 0.21 0.27 0.47 0.56 1.04 1.08 1.52 0.57 1.00 1.02 1.02 1.26 1.08 1.93 1.63 2.18 1.35 1.00 1.10 1.55

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Table 5
Q.3 Which of these best describes your working status?
Home-
Work- Work- maker,
Unweighted base 1000 462 538 70 171 205 174 145 229 434 149 117 42 252 336 321 343 221 258 69 86 50 158 282 274 174
Weighted base 1000 483 517 128 197 207 143 115 205 419 128 158 73 215 336 321 343 209 253 72 93 45 158 285 281 173
Working full time - 419 259 160 44 120 117 87 46 5 419 - - - - 144 125 149 78 120 30 39 16 61 135 125 63
more than 30 hours a 42% 54% 31% 34% 61% 57% 60% 40% 2% 100% - - - - 43% 39% 44% 37% 47% 42% 42% 35% 39% 47% 45% 36%
week
Working part time -30 128 30 98 5 20 42 24 25 10 - 128 - - - 43 41 45 23 24 10 18 5 25 37 34 19
hours or less a week 13% 6% 19% 4% 10% 20% 16% 22% 5% - 100% - - - 13% 13% 13% 11% 9% 14% 19% 12% 16% 13% 12% 11%
Home-maker, unemployed 158 56 101 25 42 44 29 18 1 - - 158 - - 47 56 55 35 42 13 16 5 26 40 52 29
or sick 16% 12% 20% 19% 21% 21% 20% 15% * - - 100% - - 14% 17% 16% 17% 16% 18% 17% 12% 17% 14% 19% 17%
Student 73 33 41 52 14 3 - - 3 - - - 73 - 44 16 14 5 15 10 13 1 13 20 24 13
7% 7% 8% 41% 7% 1% - - 1% - - - 100% - 13% 5% 4% 3% 6% 13% 14% 2% 8% 7% 9% 8%
Retired 215 103 112 - 1 - 4 24 185 - - - - 215 57 80 78 69 51 7 7 17 30 49 45 47
22% 21% 22% - 1% - 3% 21% 91% - - - - 100% 17% 25% 23% 33% 20% 10% 7% 39% 19% 17% 16% 27%
Refused 6 2 4 1 - 1 - 2 1 - - - - - 1 3 2 - 1 2 1 - 1 3 - 1
1% * 1% 1% - * - 2% * - - - - - * 1% 1% - 1% 3% 1% - 1% 1% - 1%

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Table 6
Q.4a Which party would you vote for if there was a general election tomorrow?
Home-
Work- Work- maker,
Unweighted base 1000 462 538 70 171 205 174 145 229 434 149 117 42 252 336 321 343 221 258 69 86 50 158 282 274 174
Weighted base 1000 483 517 128 197 207 143 115 205 419 128 158 73 215 336 321 343 209 253 72 93 45 158 285 281 173
Labour 200 107 93 19 34 49 32 29 37 95 17 35 11 41 71 57 71 - 200 - - 10 30 56 56 39
20% 22% 18% 15% 17% 24% 22% 25% 18% 23% 13% 22% 15% 19% 21% 18% 21% - 79% - - 22% 19% 20% 20% 22%
Conservative 167 84 83 9 21 37 27 27 46 66 19 25 3 54 39 65 63 167 - - - 9 26 47 49 28
17% 17% 16% 7% 11% 18% 19% 23% 23% 16% 15% 16% 4% 25% 12% 20% 18% 80% - - - 20% 16% 17% 17% 16%
Green Party 71 35 36 14 24 17 7 4 5 32 13 13 9 4 34 19 18 - - - 71 2 19 22 18 8
7% 7% 7% 11% 12% 8% 5% 3% 3% 8% 10% 8% 12% 2% 10% 6% 5% - - - 77% 4% 12% 8% 6% 5%
Liberal Democrat 58 29 29 7 15 18 9 5 5 23 8 11 10 4 17 16 25 - - 58 - 3 5 20 21 8
6% 6% 6% 5% 7% 8% 6% 4% 2% 5% 6% 7% 13% 2% 5% 5% 7% - - 80% - 6% 3% 7% 8% 5%
UKIP 6 4 2 - 1 - 3 - 2 3 1 1 - 1 2 1 3 - - - - - 1 1 1 3
1% 1% * - 1% - 2% - 1% 1% 1% 1% - * 1% * 1% - - - - - 1% * * 2%
BNP 2 2 - - - 2 - - - - - 2 - - - - 2 - - - - 2 - - - -
* * - - - 1% - - - - - 1% - - - - * - - - - 4% - - - -
Other 7 5 3 2 - - 3 2 1 3 1 - 2 1 3 3 2 - - - - - 1 3 3 -
1% 1% * 2% - - 2% 1% * 1% 1% - 3% * 1% 1% * - - - - - 1% 1% 1% -
Would not vote 119 52 67 22 30 25 20 11 11 52 17 25 15 10 39 40 40 - - - - 8 15 38 27 27
12% 11% 13% 17% 15% 12% 14% 10% 5% 12% 13% 16% 21% 5% 11% 13% 12% - - - - 18% 9% 13% 9% 15%
Undecided 299 131 169 50 62 54 35 33 62 124 43 43 21 67 101 103 95 40 46 13 21 10 51 76 91 46
30% 27% 33% 39% 32% 26% 24% 28% 30% 30% 34% 27% 28% 31% 30% 32% 28% 19% 18% 18% 22% 21% 32% 27% 32% 27%
Refused 71 35 36 5 9 6 9 5 35 20 10 3 2 34 30 16 25 2 8 1 1 3 9 23 15 14
7% 7% 7% 4% 5% 3% 6% 4% 17% 5% 8% 2% 2% 16% 9% 5% 7% 1% 3% 1% 1% 6% 6% 8% 5% 8%

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Table 7
Q.4b Which party are you most inclined to support?
Base: All who are undecided/refuse
Home-
Work- Work- maker,
Unweighted base 367 154 213 30 60 62 54 48 109 144 58 31 12 119 139 110 118 42 53 14 20 14 59 95 102 62
Weighted base 370 166 204 55 71 60 44 37 97 144 53 46 23 101 131 119 120 42 53 14 22 12 61 98 106 60
Labour 53 20 33 9 5 13 11 7 8 25 7 7 4 10 15 21 18 - 53 - - 3 7 21 18 2
14% 12% 16% 17% 7% 21% 25% 19% 8% 17% 12% 14% 16% 10% 11% 18% 15% - 100% - - 23% 12% 21% 17% 4%
Conservative 42 21 22 6 8 8 4 2 13 11 4 10 2 15 15 9 18 42 - - - - 10 14 8 8
11% 12% 11% 11% 12% 13% 10% 7% 14% 8% 8% 21% 10% 15% 12% 8% 15% 100% - - - - 16% 14% 8% 13%
Green Party 22 10 12 7 4 3 2 2 4 7 5 2 4 3 8 7 7 - - - 22 - 4 7 9 1
6% 6% 6% 12% 6% 5% 4% 6% 4% 5% 10% 5% 18% 3% 6% 6% 6% - - - 100% - 6% 7% 8% 1%
Liberal Democrat 14 8 6 4 1 3 2 2 2 7 2 2 - 3 1 7 6 - - 14 - 1 3 6 3 2
4% 5% 3% 7% 2% 5% 5% 6% 2% 5% 4% 5% - 3% 1% 6% 5% - - 100% - 6% 4% 6% 3% 3%
BNP 3 - 3 - 3 - - - - 1 - 2 - - 1 - 2 - - - - - 2 - 1 -
1% - 1% - 4% - - - - 1% - 4% - - 1% - 1% - - - - - 3% - 1% -
UKIP 2 1 1 - - - 1 - 1 1 - - - 1 - 1 1 - - - - - - - 1 -
* 1% * - - - 2% - 1% * - - - 1% - 1% 1% - - - - - - - 1% -
Other 1 1 - - - - - 1 - 1 - - - - 1 - - - - - - - - - 1 -
* 1% - - - - - 2% - 1% - - - - 1% - - - - - - - - - 1% -
Would not vote 2 - 2 - 1 - - - 1 1 - - - 1 - - 2 - - - - - 1 1 - -
1% - 1% - 1% - - - 1% 1% - - - 1% - - 2% - - - - - 2% 1% - -
Undecided 175 75 100 25 41 31 16 19 40 74 27 22 11 41 65 60 50 - - - - 7 26 34 53 37
47% 45% 49% 45% 57% 51% 37% 51% 41% 52% 51% 48% 49% 40% 50% 50% 42% - - - - 59% 43% 34% 50% 61%
Refused 56 30 26 4 8 4 8 3 28 16 8 1 2 27 24 14 18 - - - - 2 9 16 13 11
15% 18% 13% 8% 12% 6% 17% 9% 29% 11% 15% 3% 7% 27% 19% 12% 15% - - - - 13% 14% 16% 12% 18%

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Table 8
Q.4a/b Which party would you vote for if there was a general election tomorrow?/Which party are you most inclined to support?
Home-
Work- Work- maker,
Unweighted base 1000 462 538 70 171 205 174 145 229 434 149 117 42 252 336 321 343 221 258 69 86 50 158 282 274 174
Weighted base 1000 483 517 128 197 207 143 115 205 419 128 158 73 215 336 321 343 209 253 72 93 45 158 285 281 173
Labour 253 127 126 28 40 61 43 36 45 120 24 42 15 51 86 78 89 - 253 - - 13 37 77 74 41
25% 26% 24% 22% 20% 30% 30% 32% 22% 29% 19% 26% 20% 24% 26% 24% 26% - 100% - - 28% 23% 27% 26% 24%
Conservative 209 104 105 15 29 45 32 29 60 78 23 35 5 69 55 74 81 209 - - - 9 35 61 57 36
21% 22% 20% 11% 15% 22% 22% 25% 29% 19% 18% 22% 7% 32% 16% 23% 23% 100% - - - 20% 22% 22% 20% 21%
Green Party 93 45 48 21 28 20 8 6 10 39 18 16 13 7 42 26 25 - - - 93 2 23 28 27 9
9% 9% 9% 16% 14% 9% 6% 5% 5% 9% 14% 10% 18% 3% 12% 8% 7% - - - 100% 4% 15% 10% 10% 5%
Liberal Democrat 72 37 35 11 16 20 11 7 6 30 10 13 10 7 18 23 30 - - 72 - 3 8 26 24 10
7% 8% 7% 9% 8% 10% 8% 6% 3% 7% 8% 8% 13% 3% 5% 7% 9% - - 100% - 7% 5% 9% 9% 6%
UKIP 8 5 3 - 1 - 4 - 3 4 1 1 - 2 2 2 3 - - - - - 1 1 2 3
1% 1% 1% - 1% - 3% - 1% 1% 1% 1% - 1% 1% 1% 1% - - - - - 1% * 1% 2%
BNP 4 2 3 - 3 2 - - - 1 - 3 - - 1 - 3 - - - - 2 2 - 1 -
* * 1% - 1% 1% - - - * - 2% - - * - 1% - - - - 4% 1% - * -
Other 8 6 3 2 - - 3 2 1 4 1 - 2 1 4 3 2 - - - - - 1 3 4 -
1% 1% * 2% - - 2% 2% * 1% 1% - 3% * 1% 1% * - - - - - 1% 1% 1% -
Would not vote 121 52 69 22 31 25 20 11 12 53 17 25 15 11 39 40 42 - - - - 8 16 39 27 27
12% 11% 13% 17% 16% 12% 14% 10% 6% 13% 13% 16% 21% 5% 11% 13% 12% - - - - 18% 10% 14% 9% 15%
Undecided 175 75 100 25 41 31 16 19 40 74 27 22 11 41 65 60 50 - - - - 7 26 34 53 37
18% 16% 19% 20% 21% 15% 11% 16% 20% 18% 21% 14% 15% 19% 19% 19% 15% - - - - 16% 17% 12% 19% 21%
Refused 56 30 26 4 8 4 8 3 28 16 8 1 2 27 24 14 18 - - - - 2 9 16 13 11
6% 6% 5% 4% 4% 2% 5% 3% 14% 4% 6% 1% 2% 13% 7% 4% 5% - - - - 4% 5% 6% 5% 6%

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