Академический Документы
Профессиональный Документы
Культура Документы
NATURE OF BUSINESS:
The candy store business is a new concept in Bangladesh. Our main objective is to sell
prominent and well known candies and chocolate through our retail outlet, where people will
find different types of candies and chocolate according to their choice. Basically we will
serve people with prominent and well known candies through our retail outlet.
FINANCING :
Our Initial Investment will be BTD 140, 00000. Each investor will contribute equal amount of
money which is 200000 BTD. We will also going to take 500000 BDT bank loan at the
interest of 10% which is payable in 3 years. This debt will cover our initial advertisement and
other promotional cost.
STATEMENT OF CONFIDENTIALLY :
This report is for educational purpose and very much confidential and it is the property of
the owners listed above. It is intended only to use by the person to whom it is transmitted
and any copy of this report or content is not acceptable without prior permission of the
authority.
2. EXECUTIVE SUMMARY
Applicant/Company Information
a)
b)
c)
d)
Business Structure:
Banking Information:
Bank:
Address:
Phone:
Contact:
Title:
Business concept:
The candy store business is a new concept in Bangladesh. Our main objective is to sell
prominent and well known candies and chocolate through our retail outlet, where people will
find different types of candies and chocolate according to their choice. Basically we will
serve people with prominent and well known candies through our retail outlet.
Number of employees:
We have divided the work according to our partnership deed. Each partner has its own
responsibility. We have segment our business in 7 sectors and each partner has its own
division to work. Through its a partnership business we have decided to work as our own of
the basis of trust. However for the office work we will appoint a shop manager and 5 sales
people who will work under the Admin director.
These employees will be hired during the final stages of the action plan, December 2008
Market Niche:
Our Candy store is located one of the posh and easily identifiable place in the Dhaka.
Therefore customers will easily identify our store but though we are market niche we have
small segment of target customers. To attract our customers we have developed a unique
marketing strategy which is described in the promotional strategy of the report.
Customer Base:
The business will target 3 customer types. The childrens and teens will be one target
market. The Gulshan area is the hang out place or childrens and teens. They come up their
family and friends and all them are actually belong to the well of family therefore we assume
that they will be our fist type of target customers. The additional two target markets are the
Adults and lovers.
What made us think that we will be successful in this business? The business will succeed
due to the following factors:
$14,000,000
5,000,000
$9,000,000
Vehicles
Furniture and Fixtures
Equipment
Total Fixed Assets
2,000,000
1,500,000
1,500,000
5,000,000
The total investment is 14,000,000 and we need 5,000000 tk fixed assets to set up the
business and other 9,000.000 is consisting of current cash and inventory. The overall
expense of our business is stated belowExpenses:
Advertising
Contract Labor
Depreciation
Maintenance
Miscellaneous
Office Expenses
Permits and Licenses
Rent
Repairs
Telephone
Utilities
Vehicle Expenses
Salary
Total Expenses
100,000
20,000
0
15,000
0
4,000
0
250,000
0
6,500
125,000
140,000
912,000
100,000
20,000
70,000
15,000
0
4,000
0
250,000
200
6,500
125,000
140,000
912,000
1,572,500
100,000
20,000
70,000
20,000
0
3,000
0
250,000
0
6,000
120,000
150,000
912,000
1,642,700
1,651,000
$5,427,50
0
$8,857,300
$12,463,
000
From the above information we have stated is a part of our analysis. We have discussed
elaborately each and every part in this report. To make his report we have done our market
research and gathered information from the market.
Tax Situation
35% (if shares are
traded publicly
Corporate Tax for
industrial companies
VAT
15%
Import Duty
Concerned Authority
National Board of
Revenue
10-25%
AIT
4%
IDSC(Development Product
price+Pofit)
3%
Trade mark:
Authority Concerned
Law Concerned
Perhaps the most basic way to segment customers is to decide whether to target consumers
or other businesses. We have targeted those customers who are candy lovers basically
children and teens. And those who like chocolate very much and like to give chocolate as a
gift however occasionally our customers may increase because of various festivals.
Moreover we have targeted middle, upper middle and higher class people.
Target area or location:
The geographic location of your customer base is crucial to determining the marketing
methods your business will employ. Customers can be local, regional, national, or
international. Though we are going to set up our retail shop in the most posh area of Dhaka
city is in Gulshan near the pink city. This place is very busy throughout the office hours and
at night. Therefore our target people is those people who come to shopping and like to have
some finest chocolate for their children and other relatives. And most importantly we have
targeted our product on the basis of location base basically those people who are living in
the Gulshan and Banani area.
Demographics:
Demographics are the basic "vital statistics" of our customer base. By segmenting on
demographics, we can determine the specific statistical characteristics that set our
customers apart. Characteristics such as
Psychographics:
Psychographics refer to personality and emotional behavior that influences purchasing. In
other words, what are the buying habits of the customers? For example, is the customer
impulsive or risk averse? There are a broad range of variables that can be considered and
they often play against each other, but some of the most common psychographic
components include:
The customer's tendency to purchasing a new product or service vs. another
4. DESCRIPTION
OF THE VENTURE :
Business Overview
Candy sales booth are popping up in every mall across the Bangladesh, and why not?
Starting a business that retails candy is very straightforward and the biggest challenge to
overcome is selecting the right operating location for the business. Ideally, a candy shop
should be in a very busy area of a community so it can take advantage of foot traffic, as well
as impulse buying by consumers. Also consider offering customers a free delivery service to
expand the potential market to include customers who want to send candies to relatives in
the hospital, loved ones at holiday time, and business owners seeking to reward clients or
employees with their favorite box of chocolates or candies. To keep in this mind we have
decided to open a new candy store in the most posh area of Dhaka city is in the Gulshan.
This is the place where lots of people come to shop with their family members. And we can
find our target customer in this place.
Business Mission: To deliver superior and quality candy and chocolate to the customers.
Business Vision: To be a most prominent retail candy store business in the minds of our
customers.
4.1. PRODUCTS
AND SERVICES :
Chocolate
1) Worlds Best
"BUTTER CRUNCH"
(regular or sugar
free)
2) Chocolate Cigars
3) Sammie's 1890's
Gourmet Chocolates
#1 - Assorted
Chocolates
4) Sammie's 1890's
Gourmet Chocolates
#2 - Truffles
5) Belgian Chocolate
Coins
6) Chocolate Sport
Balls
7) French Chocolate
Pebbles
8) Sammies 1890's
10
Candies
1) Long Stem
Lollipops
2) Party Favors
3) Gourmet Jelly
Beans
4) Old Fashioned
Fruit Slices
5) World Class
Gummies
6) Old Fashioned
Candies
7) Runts
8) Skittles
9) Good & Plenty
10)
Jujyfruit
11)
Orange
Slices
12)
Spearmint
Leaves
11
Holiday Gifts
1) Non-Candy Novelties
Med-Alert Bracelet
Med-Alert Necklace
2) Valentine's Day Chocolates
Valentine's Day Chocolates Heart Shaped Box
Holiday Tray (Large)
Holiday Tray (Small)
Chocolate Teddy Bear
Chocolate Lips
Love Bug
Love Shack
SIZE
OF THE BUSINESS :
Our candy shop is a small retail store where we only sell candy and chocolate to our
targeted customers. The overall retail store is small. The total size of the retail store will be
1800 square feet located in Gulshan 2 area. There will be car parking facilities for customers.
We will put more emphasis on the decoration of the store so that it looks eye catchy and
attractive.
12
Offset spatula
bags of Guittard dark chocolate flavored coating
bags of Guittard milk chocolate flavored coating
bag of Guittard white chocolate flavored coating
1Madagascar vanilla extract
Truffle scoop
Dipping tool
squeeze bottle
8oz. squeeze bottle
These Items will be used for modifying and decorating the candy and chocolate.
Other then this we will need some Apron for our sales people and some decoration piece for
the shop
New Heart Shaped Foil Candy Box $2.99 - Candy Packaging Supply
Holds 8 ounces of chocolate
Square Clear Plastic Box $.79 - Candy Packaging Supply
Clear Plastic Candy Favor Box 2 1/2 " square 2 piece
These Items are the basic items to rapping the chocolate and candy. This very
important and customers look for quality rapping box therefore we will try to find
out the best quality rapping paper in the market.
OPERATIONAL PLAN :
Business Transaction: In our retail store we have decided to put the price list in all the
items available. After choosing the items customer will order that item and we will give them
instantly. A customer can pay the bill through cash or credit card system. For keeping the
right record of the selling items we will use computer and bar code reader.
Hours of Operation:
13
Hours of Operation
Sunday- Friday (year-round)
9:30 a.m. - 9:00 p.m.
With extended hours during the
Christmas, EID and other
important festivals.
Closed Saturday and major
Holidays.
The
basic
SUPPLIER
CHOCOLATE:
14
Company Profile:
Basic InformationCompany Name:
Business Type:
Manufacturer
Product/Service:
Number of Employees:
Harpak, Inc.
Address: 117 Eastman Street, Easton, MA, UNITED STATES
15
Business Type:
Product/Service:
Number of Employees:
11 - 50 People
MARKETING PLAN :
The candy store is that we are going to establish in the Gulshan area will be one of the
unique and prominent candy and chocolate retail store in the Bangladesh. We only focus on
selling premium candy and chocolate in our store. The layout of the store will be attractive
so that all level of customers is attracted to it. Though we have no competitors but we are
not a market leader or follower. We are market niche because we have small amount of
segment where we can actually target our products.
However, those small segments are much profitable then others. As a market niche our main
strategy is
Keep communicating with customers regularly and take feedback from them.
Like our mission and vision statement we have some marketing goals which will help us to
grow in future. These goals are stated below
16
Create a new need for the chocolate and candy and increase the consumption of the
chocolate through our product promotion.
Situation analysis:
These situation analysis starts with a snapshot of the current environment in which our
store finds itself by providing the brief SWOT.
Internal factors
Strengths
weakness
Management
Experienced and
entrepreneurial
management and board.
Offerings
Personnel
Finance
Manufacturing
Lake of economics of
scale in operating the
shop. And if one supplier
step back then loose is
tremendous.
External factors
Opportunity
Threats
Consumers
17
be stable
Competitors
No competition
Competitive
Marketing Program:
The four marketing elements are descried in details with proper marketing strategy for each.
Product strategy:
We have already described our product line category. We will have a vast candy and
chocolate product line so that customers can have different choices. And most importantly
we will have every kind of candy and chocolate so that customers can use that in different
occasion for their consumption. Besides that we think that our shop has the best product to
give someones loved one.
Packaging:
Packaging is one of the most important part to attract consumers. Attractive package attract
customers quickly then others. We will sell the product in a quality and sophisticated
package which we will manufacture in the local market.
PRICE STRATEGY :
All of the product will be priced according to their cost of purchasing. We will adjust price
after every one year with the inflationary trends. Through we are selling a premium product
therefore our product price will be little bit higher then others. However we will try to price
our product at a competitive level. So that customers can not be dissatisfy.
DISTRIBUTION STRATEGY :
18
Through we are not going to sell our product with others retailer therefore we dont have any
distribution networks. However our product suppliers are the main concern for us. They will
send our product through ship and we will collect it from the port by giving all the necessary
customs fee and tax.
PROMOTIONAL STRATEGY :
We are serving in niche market therefore promotion is the most important factors to reach
that market. We have developed a promotional strategy to promote our product effectively
to the target customers. And we assign 10, 0000 for its promotional cost in the first year. Its
very important for us to hold the existing customers therefore we will mainly focus on those
customers by giving them store discount, coupons, gifts etc. Also we will give the customers
to taste certain flavor so that they will satisfy with the product taste and purchase the
product. However our promotional strategy is stated below
Giving lift let in the posh areas like Gulshan, Banani and baridhra.
C ONTROLS:
We will set a monthly sales target and after each month we will match that our sales target
is met or not. If its not meet our target then we wills tries to identify the problem in the
promotional strategy by evaluating the customers feedback and market situation. Even we
will math our monthly profit that it actually overcomes the cost or not. If it is not then we will
tries to create more market or try to increase the consumption of the chocolate and candy.
ORGANIZATIONAL
PLAN :
Terms of Agreements:
3 Years agreement
19
Authority of principals:
In our business the directors means we seven owners will have the check signing authority.
Sometimes it is important to finance something instantly and in that situation, if manager do
not have the authority to sign the check it we might loose any chance to be benefited!
Management will be totally centralized. But in the case of emergency the majority of the
owners can sign the check and have authority to make any decision without the prior
consent of the other owners.
20
Abdullah Al Maruf
tapust_lv@hotmail.com
Address: 28/B. R-3.Old DOHS Banani.
Dhaka Cantonment. Dhaka-1206
Career objective:
To begin employment in a management position, which providesOpportunities for advancement to a top, policy-making position in the
organization.
Educational qualification:
Bachelor of Business
Administration (BBA)
Institution:
Concentration:
Year:
Expected time to
graduate:
CGPA:
Institution:
Year:
Board:
Group:
GPA:
Institution:
Year:
2009
3.6 (Expected)
Higher Secondary
Certificate(HSC)
Secondary School
Certificate(SSC)
21
Group:
GPA:
Board:
Business Studies
4.38(Out of 5)
Chittagong
Internet Operation:
Language Proficiency:
Fluent and proficient both verbal and written in Bengali and English
Work Experience:
Biography:
Name:
Father:
Mother:
Date of birth:
Nationality:
Religion:
Martial status:
22
Abdullah Al Maruf
Col. Md. Abdul Aziz
Mrs.Rokeya Sultana
May 16,1986
Bangladeshi
Islam
single
M. Junaid Hossain
House# 750, Ibrahimpur (Ashi Daag)
Mirpur, Dhaka
Bangladesh
Cell #01912138299
Email: junaidnsu@gmail
Objective
Create enthusiasm about myself to others. Become a well organizer and building creative
senses and special concentration to become an entrepreneur .
Education
Bachelor of Business Administration (BBA)
Year: 2008, 10th Semester, [CGPA: 3.00/4.0]
Major: Marketing and finance
North South University
Higher Secondary School Certificate
Year: 2004 [GPA: 4.00/5.0]
Group: Science
College of development alternative
Secondary School Certificate
Year: 2002 [GPA: 4.50/5.0]
23
Group: Science
Monipur high school
Skills and Knowledge
LANGUAGE SKILLS:
Proficient at writing and speaking English
Fluent in presentation
Skills related dealing with people
C OMPUTER SKILLS:
MS- Word
MS-PowerPoint
MS- Excel
MS-Access (database)
Internet browsing
Activities:
EXPERIENCES :
Worked for a real estate company (Gomati Housing)
24
G.M.NAZMUL HOQUE
188/B, Road-10, Pallabi, Section-12
Mirpur.Dhaka-1216
Bangladesh
Phone: 880-01671115900
Email:pavel_nsu@yahoo.com
EXPERIENCES
PART TIME WORK
SERVICE ENGINE; TEAM LEADER , EMPLOYEE CHANNEL
EDUCATION
BACHELOR OF BUSINESS ADMINISTRATION :
SCHOOL OF BUSINESS, NORTH SOUTH UNIVERSITY, DHAKA
MAJOR IN MARKETING AND FINANCE & ACCOUNTING
CGPA 3.10 (4.00)
54 CREDITS COMPLETED (DECEMBER 2007)
EXPECTED DATE TO GRADUATE IS DECEMBER 2009
HIGHER SECONDARY CERTIFICATE :
DHAKA RESIDENTIAL MODEL COLLEGE , DHAKA (2002-2004)
GPA 4.30 (5.00)
SECONDARY SCHOOL CERTIFICATE :
25
C OMPETENCIES
BILINGUAL ENGLISH/BENGALI
DIVERSE ACHIEVEMENTS
EDITOR :
LITTLE MAGAZINE ; BORNOSHUTRA.
ORGANIZING ABILITY:
ORGANIZING ANNUAL CULTURAL WEEK, AUTUMN FESTIVAL
INTER SCHOOL BASKETBALL COMPETITION :
DHAKA, (1998-2002)
PLAYER OF THE YEAR:
INTRA COLLEGE HOKEY TOURNAMENT, 2003
INTRA COLLEGE CRICKET TOURNAMENT, 2002
INTRA SCHOOL & C OLLEGE BASKETBALL COMPETITION (JUNIOR )
DHAKA RESIDENTIAL MODEL COLLEGE , DHAKA
C HAMPION S 3TIMES
26
PERSONAL INFORMATION
INTERESTS: CHESS, PHOTOGRAPHY , TRAVELING , BASKETBALL , CRICKET , SOCCER,
MUSIC
27
28
ManagingDirector
Director
Managing
DirectorFinance
Finance
Director
DirectorMarketing
Marketing
Director
DirectorAdmin
Admin
Director
DirectorSales
Salesand
andInventory
Inventory
Director
Shopand
Manager
DirectorLegal
Legal
and
publicrelation
relation
Shop
Manager
Director
public
SalesPeople
Peopleand
andStore
Storemanager
manager
Sales
DirectorImport
Importand
andproduct
product
Director
Development
Development
From the above organ gram we can see that there will be one shop Manager in the shop,
who will deal with all official and related issues of the business. All kinds of official affairs will
be reported to the Directors. Moreover, directors will possess the authority to change any
procedure if he thinks necessary, but in this case, decision of the directors is mandatory
ROLES
PERSONNEL:
There will one office Manager in the shop he will manage the day to day business activity
and report the relevant information to the responsible directors.
Job Title: Shop Manager
Available Positions: 1
Salary: 10000 monthly
Job description: After the seven owners, he is the second most important and powerful
position in the shop. The main responsibility of this post is to carry out the policies issued by
the owners. He also oversees the present ongoing situation in the shop so that everything
goes towards organizations prosperity.
29
30
Serve customers
Keeping customers information
Drivers: There will be two drivers each will work throughout the office hours. They are
mainly responsible for keeping the car safe and keep records of the gas consumed. Each
driver will get 6000 as a monthly salary including bonus and other facilities.
Store Keeper: There will be only one store keeper who are responsible for keeping the
warehouse clean and safe.
ASSESSMENT OF RISK:
There are various types of risk associate with the candy shop business. This kind of risk
including the financial risk, product damage risk, import related risk and government
regularity related risk. These is not happening all the time but we have prepared our self for
every of risk to tackle it. Therefore we have prepared a action plane for what will we do
during this kinds of risk. This plan is described belowTypes of risk
If the shop needs to close for some reason
such as a fire or storm damage how do we
continue to pay my employees and my bills?
What if our shop inadvertently sells
contaminated candy and my customers get
sick?
What if one of our customers slips and falls
in my shop?
Possible Solution
To tackle this problem we have
decided to keep some amount of
profit in the bank so that we can at
lest run the business.
In that case we will convey our
apathy and will bare the cost.
31
32
FINANCIAL PLAN :
33
For the profit loose analysis we have calculated the possible cash flow statement, income
statement and balance sheet. From we can understand whether our business will be feasible
or not. We have calculated the three years income statement and cash flow statement.
These finalacial projections is stated below-
$7,000,000
Net Sales
Less:
Ending
Inventory
Cost of Goods Sold
$7,000,000
34
year 3
$10,500
,000
$10,500
,000
$14,000,000
$14,000,000
$0
5,000,000
50,000
912,000
10,000
$500,000
7,000,000
1,000,000
912,000
35,000
$500,000
9,000,000
1,000,000
912,000
35,000
5,972,000
9,447,000
11,447,000
200,000
Expenses:
Advertising
Contract Labor
Depreciation
Maintenance
Miscellaneous
Office Expenses
Permits and Licenses
Rent
Repairs
Telephone
Utilities
Vehicle Expenses
Salary
Total Expenses
year 2
100,000
5,972,000
9,247,0
00
1,028,000
1,253,0
00
100,000
20,000
0
15,000
0
4,000
0
250,000
0
6,500
125,000
140,000
912,000
$11,347,000
100,000
20,000
70,000
15,000
0
4,000
0
250,000
200
6,500
125,000
140,000
912,000
1,572,500
11,347,000
2,653,000
100,000
20,000
70,000
20,000
0
3,000
0
250,000
0
6,000
120,000
150,000
912,000
1,642,700
1,651,000
(544,500)
(389,700)
1,002,000
($544,500)
($389,700)
$1,002,000
Year 2
year 3
1
Beginning Cash Balance
7,000,000
10,500,000
14,000,000
35
7,000,000
10,500,000
14,000,000
100,000
20,000
0
15,000
0
4,000
0
250,000
0
6,500
125,000
140,000
912,000
1,572,500
100,000
20,000
70,000
15,000
4,000
250,000
200
6,500
125,000
140,000
912,000
1,642,700
100,000
20,000
70,000
20,000
0
3,000
0
250,000
0
6,000
150,000
6,000
912,000
$1,537,000
1,572,500
1,642,700
1,537,000
5,427,500
8,857,300
12,463,000
SHEET :
Assets
Current Assets:
Cash
Merchandise Inventory
$14,000,000
5,000,000
$9,000,000
Fixed Assets:
Vehicles
2,000,000
1,500,000
Equipment
1,500,000
5,000,000
Total Assets
$14,000,000
36
14,000,000
14,000,000
$14,000,000
From the above income state cash flow statement and balance sheet we see that our
business is very much profitable through in the first two years we are losing money instead
of getting profit. However at the last three year we make profit. From the cash flow
statement we find that the Ending Cash Balance for the first year is 5,427,500 tk, second
year is 8,857,300 tk and third year is 12,463,000.
C ONCLUSION :
In the conclusion we like to state that there is huge demand for candy and chocolate in our
country. But the market was tapped even those small chocolate and candy manufacturer
couldnt create the demand for this promising market. Through our retail shop we are
hopping that it will create some demand in minds of consumers and we will achieve our
business goal in the next couple of year if we tried our best.
37