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Report:
(Prepared on the partial completion of the MMS Course from
Babasaheb Gawde Institute Of Management Studies)
Submitted By:
Mr. Utpal N. Upadhyay
Student at BGIMS – Sp. Marketing
Supervised By:
Mr. Manish Boricha
VP – HNI Acquisition, PMS and Corporate
Sales
Sharekhan ltd.
Declaration
I hereby declare that this report on has been written and prepared by me during the academic year
2008-20010. This project was done under the guidance and supervision of Mr. Manish Boricha, on
partial fulfillment of the Master of Management Studies from Babasaheb Gawde Institute of
Management Studies.
I also declare that this project is the result of my own efforts and has not been submitted to any other
institution for the award of any Degree or Diploma.
Place: MUMBAI
Date: 7th July 2009
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ACKNOWLEDGEMENT
I wish to express my sincere gratitude to Mr. Manish Boricha, (VP – HNI Acquisition, PMS and
Corporate Sales) for giving me the opportunity to do my summer training at his highly esteemed
Organization. And his Valuable guidance, advice, suggestion and constant encouragement rendered to
me at every stage.
I am grateful to his entire team, Mr. Anuj Doshi, Mr. Satish Vasan, Mr. Mandar Kakade, Ms. Rupa
I am also thankful to them for giving me information and their valuable support during my training
period.
I am extremely thankful to my Faculty Guide Prof. Anu Sharma for invaluable Guidance and
I am also thankful to all others who helped me directly or indirectly towards the completion of my
works.
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Index:
Sr. No. Topics Page No.
1. Executive Summary 5.
3. Company Profile 6.
8. Conclusion 23.
9. Bibliography 23.
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Executive summary:
SHAREKHAN Ltd, one of India's leading brokerage houses, is the retail arm of SSKI. With over 510
share shops in 170 cities, Head office at Lower Parel and India's premier online trading portal
www.sharekhan.com, customers enjoy multi-channel access to the stock markets.
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Company Profile
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A Sharekhan Ltd offers the following services:
Online BSE and NSE executions (through BOLT & NEAT terminals)
Free access to investment advice from Sharekhan's Research team
Sharekhan ValueLine (a monthly publication with reviews of recommendations,
stocks to watch out for etc)
Daily research reports and market review (High Noon & Eagle Eye)
Pre-market Report (Morning Cuppa)
Daily trading calls based on Technical Analysis
Cool trading products (Daring Derivatives and Market Strategy)
Personalised Advice
Live Market Information
Depository Services: Demat & Remat Transactions
Derivatives Trading (Futures and Options)
Commodities Trading
IPOs & Mutual Funds Distribution
Internet-based Online Trading: SpeedTrade
•Trailing Stops: Momentum trading in stock and index futures for short term returns,
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Portfolio management Department:
There is a separate PMS department in sharekhan Ltd. They provide PMS services basically for HNI
(High Net worth Individuals) Clients who have to invest minimum amount of Rs. 5 Lakhs in Pro Tech or
Rs. 10 Lakhs in Pro Prime.
There is a dedicated team of 4 at the head office who look after the PMS clients’ acquisition and
customer service.
The PMS KYC of Sharekhan required a total of 24 signs from the client and his nominee, which was
bigger than that offered by Kotak PMS which required only 12 signs.
The suggestions were recommended to reduce the number of signs required from the clients and the
due changes were made by the concerned department.
There were a lot of queries coming for the NAV enquiry as the clients were not aware that the same
could be checked out on the Sharekhan’s website. Thus a navigational tool kit was prepared for the
clients to make them familiar with the process. The tool kit was emailed to each client once it was
prepared.
This tool kit will help the clients to use the PMS online portal with ease
1) This is a view based login for all our PMS clients who have invested in Sharekhan’s Diversified
Equity scheme (Fundamental PMS).
2) The NAV is updated on daily basis and the reports are updated fortnightly.
3) This view based login will gives the clients details like daily
a. Portfolio Value
b. Ledger, bank book, etc
c. However, in case the clients need a detailed report they will have to send an email to
the Customer Services at the head office.
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4) In case the clients’ have locked their PMS online login they would have to send an email to the
customer service at the head office.
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Once below page appears, enter your login id and password in the
space provided and hit submit.
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The following page would appear on entering your login id and
password.
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You would be able to check the details which are circled.
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The further links would now help you to check details of your account
history.
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2) REPORTS – CLIENT – GAIN / LOSS; Shows gain/loss statement.
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3) REPORTS – CLIENT – VALUATION REPORT; Gives the valuation
details as on the selected date.
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5) REPORTS – MANAGEMENT – PORTFOLIO ACCOUNT SUMMARY;
Gives details like overall performance of the Scheme.
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5) REPORTS – ACCOUNTS – BANK BOOK; Gives the details of the
transactions done in Axis / HDFC bank a/c opened for the client
however operated by Sharekhan.
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6) i) REPORTS – ACCOUNT – LEDGER; Shows client’s complete ledger.
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6) ii) REPORTS – ACCOUNT – LEDGER; Select details to be viewed
from the drop down highlighted.
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6) iii) REPORTS – ACCOUNT – LEDGER; Once you select the required
detail from the drop down list, the following screen would appear.
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TOOLS – CHANGE PASSWORD; Allows the clients to change their
password.
PMS client’s are requested to change the password once they log-in
for the first time, It is essential with regards to security of your
account.
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Taxation tool kit:
This tool kit was the result of many enquires which use to come to the customer service to know about
the tax liability of the client.
Note: Long term capital gain is except and in case there is a loss in long
term the amount is carried forward.
Note: 1. All Capital Gain Tax is deducted under Section 45 of Income tax Act, 1961
2. The tax rate is exclusive of the applicable surcharge and education cess.
3. Profit sharing, brokerage charges and any other expense will be treated as and expense
and would be deducted from the profits.
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On Field Sales:
Once this was done I moved onto the field to sell the PMS accounts to the lead generated through the
internet.
I had to approach the client who showed interest in the PMS account and convinced them about the
benefits of investing in the PMS account.
Once the client was convinced a runner up was sent to get the required form filled.
I had converted 3 prospective clients into actual clients. They invested in one of the PMS technical
schemes known as Nifty Thrify. The corpus that came in from them was Rs. 15 lakhs.
Conclusion:
Portfolio management services are not that famous in India and have a lot of scope for growth.
Sharekhan PMS has a lot of potential to grow and is slowly expanding in the Portfolio Management
Services it offers. Many of the clients whom I approached during the on-field sales were more
interested in getting the short term benefits which is not quite possible with the investments in the
Portfolio Management Services as these services are to build a strong Portfolio for the client over a long
period of time (3-5 years).
Bibliography:
www.sharekhan.com
PMS employees and internal website
Inter CA – Tax Module
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