JEAN WHELEHON

Home: 314-892-3520 Cell: 314-614-1972

Saint Louis, MO 63128

jean.whelehon@att.net

PROFESSIONAL SUMMARY

GENERAL MERCHANDISE MANAGER

Merchandise Manager who undertakes complex businesses, assesses opportunities/risks, and delivers superior performance.
Expertise in financial planning, budgeting, statistical analysis, strategic planning, demand forecasting, and improving
efficiencies thru process improvement. Results-driven leader, innovative risk-taker that drives sustainable sales growth,
GMROI, and manages P&L to meet target KPIs. Stays informed of key competitors and market trends. Forges strong crossfunctional collaborative partnerships with key resources, thrives in fast-paced setting.

CORE QUALIFICATIONS
Financial Planning
P & L Management
Inventory Management
Strategic Analytics & Tactical Planning

Negotiating Skills
Team Management
Merchandising & Buying
Persuasive Verbal & Written Communication

EXPERIENCE
General Merchandise Manager, e-Commerce - 2014 - 2015
TRINITY TWELVE, LLC - Fenton, MO

Successfully launched start-up Womens Footwear website that delivered $1M in sales; $306K in GM in
first nine months live. (Site launched March 2014)
Led concept development, strategy & planning, implementation and coordination of all e-Commerce
initiatives across multiple brands; provided best-in-class online shopping experience.
Optimized merchandising strategies that drove site traffic, conversion rate, repeat purchases to meet target
revenue & profitability goals.
Managed all Marketing initiatives inclusive of editorial calendar, promotional calendar and e-mail campaigns.

General Merchandise Manager, Global eCommerce - 2010 - 2014

NEW BALANCE ATHLETIC SHOES, INC. Sunset Hills, MO

Drove $11.3M CAGR on NB.com website from 2010 2013; delivered $7.3M profit improvement.
Led analysis project of MAP Program resulting in overall restructuring of corporate program guidelines:
delivered $1M in gross margin to company bottom line in first year of implementation
Reorganized Merchandising & Planning teams to gain efficiencies and develop experts by brand website.
Judiciously Managed P &L, Travel Expense & Payroll within budget and company guidelines.

Senior Account Executive - 2003 - 2010

LEVI STRAUSS & CO. San Francisco, CA

Managed national key account with volume of $23M

Maximized selling & planning skills, consumer insights, negotiation skills and financial acumen.
Analyzed business trends using statistical data, react accordingly to risks/opportunities, including
pricing strategy, marketing and adjusting stock/sales ratio at door level.
Delivered against demand forecast monthly targets with 95% accuracy rate.

JEAN WHELEHON

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EXPERIENCE
National Account Director - 2000 - 2003
ROMANY COMPANY Chesterfield, MO

Responsible for sales growth, profitability of $23M costume jewelry wholesale business.
Directed & developed a sales team of twelve responsible for management & revenue growth of national
key retail partners.
Developed annual revenue plans; product development of new categories and new product launches.

Account Manager - 1995 - 2000

COACH LEATHERWARE New York, NY

Managed national retail department store accounts for May Department Stores and Dillards Department Stores.
Responsible for all business analysis, market trend analysis, pricing & promotional strategy.
Created annual revenue plans; gained consensus of buy-in on all new product launches.
Conducted quarterly regional product training seminars for in-store associates.

EDUCATION
FONTBONNE UNIVERSITY - Saint Louis, MO, United States
Business Management
MERAMEC COMMUNITY COLLEGE - Saint Louis, MO, United States
Business Administration and Retailing

COMPUTER SKILLS
MICROSOFT OFFICE
Proficient in Excel, Word, Power Point and Outlook.
SAP, JD EDWARDS, POS & OMS Software, Inventory Management Software.