Академический Документы
Профессиональный Документы
Культура Документы
SUBMITTED TO
SUBMITTED BY
ANKIT KANKAR
M.B.A III Sem
UNDER THE GUIDANCE OF
PROF. AJIT BORDE
Acknowledgement
It is indeed of great moment to pleasure to express my senses of per found
gratitude & indebtness to all the people who have been instrumental in making
my tanning a rich experience. I got the opportunity to do a challenging project in
LG ELECTRONIC PUNE (INDIA) The project is the important part of our study
and gives us a real practical exposure to the corporate world and it is almost
impossible to do the same without the guidance of peoples in and around us.
Specifically
generally termed as the partial fulfillment of our M.B.A Degree holds extreme
importance for our whole career. Similarly while doing the topic Market
Analysis on LG consumer durables & Brand Effectiveness
as a summer
DECLARATION
I, Mr. Ankit Kankar, hereby declare that this project report is the record of authentic
work carried out by me during the period from 1 June to 15 August 2015, and has
not been submitted to any other University or Institute for the award of any degree /
diploma etc.
Signature
Name of the student: Ankit Kankar
Roll No. 141105
Date:
LETTER OF TRANSMITTAL
Mr. Kailash
LG ELECTRONICS PVT.LTD.
Dear sir,
As discussed in May 2015, Im submitting the report titled MARKET ANALYSIS OF LG
CONSUMER DURABLES & BRAND EFFECTIVENESS .
This report focuses on bringing into light the attitude of current as well as future consumers
of LG Electronics Pvt.Ltd. towards the Consumer durables products offered by the company.
I hope you find this report satisfactory.
Yours sincerely,
Ankit Kankar
Asms Institute of Business Management and Research,
Pune .
Executive summary
Indian Consumer durables market used to be dominated by few domestic
players like godrej Voltas allwyn and kalvinater. But post liberalization much
foreign company have entered into Indian market dethroning the Indian player
and dominating Indian market
LGs innovative 211 campaign to provide quality after-sales service, will also
be expanded from the existing 22 to 40 cities by next month,
The campaign, for which IT infrastructure has been set up, includes the
companys response to customer complaint within two hours. The fixing time
for complaints varies from one hour to a maximum of 24 hours.
Scope of project
This project gives me great exposure to the consumer durable market because it
includes product knowledge and the filed job in which I have visited the store
comes under the region of Pune. During this project I also took part in the
exhibition of LG which held for the purpose branding and awareness of LG
product. This project helps me to know the market practically. My job was
during this project to see the market share and also the display share of the LG
product in the store. LG always insist the 50% display share of LG product
because LG believes that JO DIKHTA HAI WO BIKTA HAI.
My job include while visiting the shops
1. Calculate the display share of the LG product in every shop which comes
under Pune region.
2. Collect the data of actual monthly sale of the LG product in every shop.
3. Check the availability of LG catalogue and the POPs in the store.
4. Find out the problems that the dealer are facing while sailing the LG
product.
5. Find out the costumer response for the LG product by asking the owner
of the shop.
6. Find out the distributer name from whom they purchasing their product
and also weather they have direct dealership and which brand.
7. Check that demo calls are attended or not
Key findings:1. By calculating the display share we found that in most of store LG has
50% display share almost all categories.
2. By the actual monthly sale of particular store we came to know the
capacity of the store and how much product can they sale.
3. It helps us to know that weather dealer is capable of being a direct dealer
of LG or not and it also helps to find out the new dealer who are capable
of being the dealer of LG.
4. We also came to know while visiting the shops that there was big
problem of after sale service.
5. Many dealers were facing the problem of after sale service because there
is no follow up calls from LG.
6. Demo calls also not done properly.
INTRODUCTION
Before the liberalization of the Indian economy, only a few companies like
Kelvinator, Godrej, Allwyn, and Voltas were the major players in the
consumer durables market, accounting for no less than 90% of the market.
Then, after the liberalization, foreign players like LG, Sony, Samsung,
Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players
control the major share of the consumer durables market.
Consumer durables market is expected to grow at 10-15% in 2014-2015.
It is growing very fast because of rise in living standards, easy access to
consumer finance, and wide range of choice, as many foreign players are
entering in the market
With the increase in income levels, easy availability of finance, increase in
consumer awareness, and introduction of new models, the demand for
consumer durables has increased significantly. Products like washing
machines, air conditioners, microwave ovens, color televisions (CTVs) are
no longer considered luxury items. However, there are still very few players
in categories like vacuum cleaners, and dishwashers
Consumer durables sector is characterized by the emergence of MNCs,
exchange offers, discounts, and intense competition. The market share of
MNCs in consumer durables sector is 65%. MNC's major target is the
growing middle class of India. MNCs offer superior technology to the
Consumers whereas the Indian companies compete on the basis of firm grasp
of the local market, their well-acknowledged brands, and hold over wide
distribution network. However, the penetration level of the consumer
durables is still low in India.
9
Scope
1. In term of Purchasing Power Parity (PPP), India is the 4th largest
economy in the world and overtake Japan in the near future become the
3rd largest.
2. Indian consumer durable market is expected to reach $400 billion by on
2010
3. India has the youngest population amongst the major countries. There are
lot of people in the different income categories nearly the two third
population is below the age of 35 and nearly 50% is below 25.
4. There are 56 million people in middle class, who are earning us$4,400US$21,800 a year. And there are 6 million rich household in India.
10
Opportunity
Threats
Higher import duties on row materials.
Cheap imports from Singapore, China and from other Asian countries.
11
)
)
)
TCL
HAIER
)
)
CHINA
PHILIPS
HOLLAND
PANASONIC
SHARP
HITACHI
SANSUI
AKAI
AIWA
WHIRLPOOL
ELECTROLUX
KOREA
NATIONAL
REGIONAL
ONIDA
VIDEOCON
BPL
GODREJ
VOLTAS
IFB
BUSH
CROWN
SALORA
T-SERIES
WESTON
BELTAK
OSKAR
)
)
)
)
)
JAPAN
exchange offers, discounts, and intense competition. The market share of MNCs
in consumer durables sector is 65%. MNC's major target is the growing middle
class of India. MNCs offer superior technology to the
LG, SAMSUNG the two Korean companies has been maintaining the
lead in the industries with LG being leader in almost all the categories.
The company, having a turnover of Rs 9,500 crore and market share of 26 per
cent, is investing Rs 360 crore on brand-building and other marketing initiatives
and around Rs 140 crore on research and development, besides launching new
platforms in information technology and related areas,
12
13
LG Group
1. LG.Philips LCD
2. LG Chemical
3. LG Telecom
4. LG Powercom
5. LG Twins
6. LG Dacom
Business areas and main products
Mobile communications
(a) CDMA Handsets,
(b)GSM Handsets,
(c) 3G Handsets,
(d)Cellular Phones
Digital appliance
a) Air Conditioners,
b) Refrigerators,
c) Microwave Ovens,
d) Washing Machines,
e) Vacuum Cleaners,
f) Home Net,
g) Compressors for Air Conditioners and Refrigerators
14
Digital display
a) Plasma TVs,
b) LCD TVs,
c) Micro Display Panel TVs,
d) Monitors,
e) PDP Modules,
f) OLED Panels,
g) USB Memory,
h) Flat Panel Computer Monitors
Digital media
a) Home Theater Systems,
b) DVD Recorders,
c) Super Multi DVD Rewriters,
d) CDRW,
e) Notebook PCs,
f) Desktop PCs,
15
g) PDAs,
h) PDA Phones,
i) MP3 Players,
j) New Karaoke Systems,
k) Car Infotainment
VISION
Global Top 3 by 2015
Global Top 3 Electronic/Telecommunication company
GROWTH STRATEGY
Fast innovation, Fast growth
CORE COMPETENCY
Product leadership, Market leadership, People leadership
CORPORATE CULTURE
No excuse, we not I, Fun workplace
16
SLOGAN
"Life's Good" represents LG's determination to provide delightfully
smart products that will make your life good.
17
THE SYMBOL
Red color represents our friendliness and gives a strong impression of LGs
commitment to deliver the best.
18
THE PARTNERSHIP
LG Electronics chooses to promote harmony and build constructively on a
labor-management relationship rather than an employee-employer relationship.
This illustrates that management and workers are not in a vertical relationship,
but in a horizontal one.
This culture is necessary for LG Electronics as it strives to become one of the
world's top companies. Such a relationship is transformed into a value-creation
relationship whereby both parties endeavor to address mutual problems and
create new values together.
STRATEGIC ALLIANCE
LG Electronics is making technical advances and identifying business
opportunities through various associative relationships with some of the
world's leading companies.
19
LG Electronics will do its best to create new products and services with an
open mind, while developing new technologies and business fields through
various associations with some of the world's most successful companies.
1. 3M
2. SUN
3. YAHOO
4. PHILLIPS
5. TOYOTA
6. MICROSOFT
7. HP
8. GOOGLE
9. GE
10.INTEL
11.NORTEL
12.HITACHI
20
13.PRADA
14.RENESAS
15.TOSHIBA
16.BESTBUY
LG BRAND IDENTITY:The brand of LG is delightfully smart. LG strives to enhance the customers life
and lifestyle with intelligent features, institutive functionality and exceptional
performance.
21
Value
2.
Promise
3.
Benefits
4.
Personality
a.
Trust,
b.
Innovation,
c.
People
d.
Passion
23
Mission
The mission of LG is to provide the customers with utmost satisfaction through
leadership.
The fundamental policy of development is to secure product leadership that the
Customers may have the utmost satisfaction.
Product Leadership
We are focusing on six development areas to become the product leader.
1.
New Machine
2.
Reliability
3.
Conventional Installation
4.
5.
6.
Quality Innovation
The policy of quality assurance is to provide customers with utmost satisfaction
by supplying zero defects.
25
Fair Transaction :
Equal Opportunity
Fair Transaction Procedure
Support and Aid for Business Partners
3
Completion of Duty
Self Development
Fairness in Performance
Avoidance of conflict with company interest
LG INDIA :LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics,
South Korea was established in January 1997 after clearance from the Foreign
Investment Promotion Board (FIPB). LG set up a state-of-the art manufacturing
facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500
Crores.
LG corporate office is located at Plot no.51, Udyog Vihar, Kasna Road, Greater
Noida, India.
This facility manufactured Color Televisions, Washing Machines, AirConditioners and Microwave Ovens.
''Company is setting up a chain of exclusive premium showrooms. LG plans to
launch 60 premium Brand Shoppes by the end of the first quarter of this year. At
27
28
India challenges
The challenges faced by LG when entered in Indian market
LG market share of consumer appliances and consumer electronic:LG position of CTV in various states in India
33
34
LG
position
of Audio
& Home
Theater
in various in India
35
36
37
LG PUNE
LG Pune is the branch office of LGEIL. It is located in J.M Road.
In 2004 LGEIL opened second factory which is located in Ranjangaon. This
plant manufactures all product including DVD writers and GSM mobiles. Thus
it became first company to manufacture DVD writer in India. The ODP plant
aims to reach a manpower base of 1500 people and an investment of Rs 300
crore till 2010-2014.
LG India will become the export hub for LG Worldwide, catering to the Middle
East and African markets. The company aims to touch an export turnover of $3
billion by 2010-2014 from India, which will contribute to 30 per cent of the
Indian arm's turnover.
Pune, India, October 6, 2004 -2010 -- LGE announced 3 growth strategies
aimed at the 1.1 billion people of India making the Indian market the second
largest global production base following China. Under this strategy LGE has
projected 2007 revenues in India will exceed US$10 billion, 10 times that of
2004.
The three strategies for the Indian market that the global electronics giant
disclosed.
new Pune plant near Mumbai, the second largest city in India, in addition to the
existing northern plant; installs a new GSM handset production line in the new
Pune plant and uses it as its second-largest global GSM handset production line
after the Qingdao plant in China; and expands the current 750 R&D staff in
India to 1,500 by 2007, striving to develop premium products and export 30%
of India-manufactured products to Asia, Middle East and Africa markets by
2007-2014.
38
LG Electronics second new plant in Pune, India covers a total area of 211,200
square meters and is currently equipped with a production line to manufacture
600,000 TVs and one million refrigerators a year. The company is set to add
production lines of air conditioners, washing machines, monitors, and electronic
ovens, by 2005.
Also, LG Electronics is poised to install a GSM handset production line in the
new Pune plant by early next year. The Pune GSM handset line envisages a
capacity of manufacturing 2 million handsets annually, and the company
expands it to become a global GSM handset production base with a capacity of
an annual 10 million units by 2010.
In connection with its three growth strategies for the Indian market, LG
Electronics will invest a total of US$150 million in establishing facilities and
boosting R&D efforts in India by 2007. Specifically, it will invest US$53
million in the Pune second plant, another US$43 million in establishing the
GSM line, and US$54 million in securing R&D manpower and boosting other
efforts. Through these strategies, LG Electronics aims to penetrate the global
market by using China and India as its core production bases, while operating
its plants in Changwon and Gumi, Korea, as its main production bases. This
way, the company is pushing to penetrate the global home appliance market.
The present capacity of the facility is of 1 lakh unit per year and it shall cater to
the need of the domestic markets. LG plans to upscale its operations to a figure
of 2.5 lakh units a year in the near future. The Pune plant in addition to its
current manufacturing facility at Greater Noida will enable the company to
enhance its consumer reach and reiterate its commitment towards providing
superior technology products to the India consumer.
39
The key strategies being implemented include increasing the number of its
regional offices from six to eight. LG has split its southern regional office into
two, one comprising the states of Tamil Nadu and Kerala and the other
consisting of Andhra Pradesh and Karnataka. In addition, it has split one of its
northern regional offices by making Uttar Pradesh a separate region after
spinning it out from Delhi NCR. The other four regional offices take care of
East, Gujarat and Madhya Pradesh, Maharashtra & Goa and Punjab, Haryana &
Rajasthan respectively.
In the coming year, LG is also repositioning its marketing spends, resulting in a
significant increase in its mass media expenditure for better brand visibility. LG
had a marketing budget of Rs 320 crore in 2007 with a 60:40 split in favor of
below-the-line activities. Next year, the company plans to increase the share of
mass media even as overall marketing spends would be raised by just about 1015%.
40
The organization structure is one branch manager, one chief accountant, and
area sales manager of CE, HA separate for GSM, Marketing manager for CE,
42
Logistics is the art and science of managing and controlling the flow of goods,
energy, information, and other resources like products, services, and people,
from the source of production to the marketplace. It is difficult to accomplish
any marketing or manufacturing without logistical support. It involves the
integration of information, transportation, inventory, warehousing, material
handling, and packaging. The operating responsibility of logistics is the
geographical repositioning of raw materials, work in process, and finished
inventories where required at the lowest cost possible.
Logistics Management is that part of the supply chain, which plans,
implements and controls the efficient, effective forward and reverse flow and
storage of goods, services and related information between the point of origin
and the point of consumption in order to meet customers' requirements.
5Rs of Logistic followed by LG:
1. Right Time
2. Right Place
3. Right Condition
4. Right Cost
5. Right Handling
LG Pune Distribution
43
The Pune warehouse is located near Wagoli. It is 13670 sq. feet in area.
44
In warehouse, the products are pinup with 3-color paper to get the knowledge
about the delivery.
45
4 hrs.
24 hrs.
48 hrs.
The above distribution time is the time of delivery of products from warehouse
to the market place, which the logistic department follows to fulfill the demand
in the market at right time. In LG, we have the following process, which is
followed in logistic through ERP.
Order Processing
Invoicing
Indenting
Report
Order Processing
Invoicing
Indenting
Report
distributed to all
46
b) Manual
47
Problem
1- In transit material damage checking.
2- Cost target achievement.
3- Natural events tracking.
4- Fluctuation in demand-supply
Equipments
49
CUSTOMER SERVICE
The best and the biggest international brands are here in India but the irony if
it all: where is the after-sales-service? So integral to a brand, so critical for its
success and so taken for granted in developed markets! In India, after sales
service is, for want of a better description, the pits. So whats stopping the best
companies from pulling out all the stops when it comes to providing the best
service? Do customers expect for too much? Or is it that in India they dont
really care. Brand Equity fanned out to MNC as well as Indian consumer
durable companies, stockiest and dealers, analysts and market researchers to get
a feel of whats really keeping after sales from being used as a cutting edge
marketing tool in pushing products across categories.
Customers support following the purchase of a product or service. In some
cases, after-sales service can be almost as important as the initial purchase. The
manufacturer, retailer, or service provider determines what is included in any
warranty (or guarantee) package. This will include the duration of the warranty
traditionally one year from the date of purchase, but increasingly two or more
years maintenance and/or replacement policy, items included/excluded, labor
costs, and speed of response. In the case of a service provider, after-sales service
might include additional training or helpdesk availability. Of equal importance
is the customer's perception of the degree of willingness with which a supplier
deals with a question or complaint, speed of response, and action taken.
50
LG also had a big problem of after sale service in India. During my project I
also came to know that after sale service becomes the big issue in Pune region.
Customers as well as dealer were facing the problem of after sale service.
Because of this problem many dealer in Pune region were not ready to sale LG
product. So it becomes the big issue.
But LG has taken some solid steps towards improving customers perception
and experience of after sales service. Because it very important in competitive
market to provide the best service.
L G Electronics has signed a memorandum of understanding with 23 Industrial
Training Institutes to strengthen its after sales service in India.
The company aims to recruit 10,000 people by the end of this year as a part of
its branding strategy to focus on service and move away from discounting.
L G Electronics has identified eight states with high after sales service call rates
to ink the deals with the ITI. Y V Verma, director HR and management system,
LG Electronics said, "The Company was trying to find a solution for effective
after sales service since last two years. There is a huge need of trained
manpower for the after sales service to align with the company's expansion and
focus on the GSM mobiles and the personal computer segments."
51
1. In the initial phase the company has entered into agreements with ITIs in
the states like Maharashtra, Gujarat, Delhi, Punjab, Assam, and
Karnataka and is in the last leg of signing with Uttar Pradesh.
2. L G Electronics, with 1200 service centers, has already recruited 300
students and plans to beef up the number to 10,000 by the year-end.
3. "The company has offered a scholarship to the selected students for the
last six months of their training programme,"
4. The company will invest Rs 8 crore (Rs 80 million) in employee
development programme this year with an aim to attain a 8 per cent
attrition rate.
5. The company moved away from the discounting strategy since last year
and is putting thrust on the quality and service in its brand
communication to position LG as a premium consumer electronics brand.
6. At the top, the Service Division in Korea reports to the Global CMO. (as
mentioned in Dermots public interview in ET on Wednesday). This
shows commitment that Service must be made into a marketing
differentiator, and leveraged thus.
7. LG has the widest service network across the country; some estimates put
it at a significant multiple of service-infrastructure from our nearest
competitor. While the sale size may also be a nice multiple from nearest,
it shows the company is ready to put our money where our mouth is.
52
8. The company has introduced a 211 service - once you register your
complaint, we will call you back in 2 hours (hence 2), set up an
appointment for the next convenient day for you (hence the first 1), and
show up in the promised 1-hour slot (hence the second 1). If the next
convenient day for you is the next day, thats great too. Its a disruptive
action in an industry (including LG) having traditionally shied away from
its service responsibilities, and thus not leveraging any mileage from it.
9. The company is promoting 211 through ATL, probably the first time
after-sales service is being communicated in this fashion by any product
company. You may have seen the TV commercial or heard the radio
advert or seen the newspaper ad or in-shop posters, both of which revolve
around prompt response.
10.The first LG-owned service centre opened in Gurgaon. (Service in India
generally works through authorized service centers, in LGs case they
work exclusively for LG.) A company-owned service centre tries that
much harder, knows things better, and can even contribute as a revenue
center.
53
54
objectives
The Objective was to find out that how far the exhibitions are helpful in
branding,
While purchasing the consumer durables which parameter is most
important for the consumer?
Do the consumers prefer the financial facility for buying consumer
durable?
Secondary Objectives :
Research Methodology:
Research methodology is considered as the nerve of the project. Without
a proper well-organized research plan, it is impossible to complete the
project and reach to any conclusion. The project was based on the survey
plan. The main objective of survey was to collect appropriate data, which
work as a base for drawing conclusion and getting result.
Therefore, research methodology is the way to systematically solve the
research problem. Research methodology not only talks of the methods but also
55
logic behind the methods used in the context of a research study and
it explains why a particular method has been used in the preference of the other
methods
Research design:
Research design is important primarily because of the increased complexity in
the market as well as marketing approaches available to the researchers. In fact,
it is the key to the evolution of successful marketing strategies and
programmers. It is an important tool to study buyers behavior, consumption
pattern, brand loyalty, and focus market changes. A research design specifies the
methods and procedures for conducting a particular study. According to
Kerlinger, Research Design is a plan, conceptual structure, and strategy of
investigation conceived as to obtain answers to research questions and to
control variance.
The type of research adopted for study is descriptive. Descriptive studies are
undertaken in many circumstances when the researches is interested to know the
characteristic of certain group such as age, sex, education level, occupation or
income. A descriptive study may be necessary in cases when a researcher is
interested in knowing the proportion of people in a given population who have
56
Questions and deciding the types of data to be collected and the procedure to
be used in this purpose. Descriptive studies can be divided into two broad
categories: Cross Sectional and Longitudinal Sectional. A cross sectional study
is concerned with a sample of elements from a given population. Thus, it may
deal with household, dealers, retail stores, or other entities. Data on a number of
characteristics from sample elements are collected and analyzed. Cross sectional
studies are of two types: Field study and Survey. Although the distinction
between them is not clear- cut , there are some practical differences, which need
57
DEALER MANAGEMENT
Mapping of Pune region dealers.
In Pune region there were total 180 dealers including the up country side They
have been divided into three categories on the basis of their turnover and the
selling capacity.
PUNE -1
PUNE-2
58
PUNE-3
PUNE
BRANCH
PUNE 1
PUNE 2
PUNE 3
PUNE-1 Includes the modern trade and they have direct billing from the branch
office. They have high turnover and the company depends heavily on them
PUNE-2 includes the distributors. They have direct billing from the branch
office.Their turnover is also high.
PUNE-3 Includes the sub dealers .They have direct billing from distributors or
from the branch office. Their turnover is not so high, but there are few sub
dealers whose potential is quite high. According to sales the branch has
designated as gold and silver sub dealers.
59
60
Bar chart:
This is another way of representing data graphically. As the name implies, it
consist of a number of whispered bar, which originate from a common base line
and are equal widths. The lengths of the bards are proportional to the value they
represent.
Preparation of report:
The report was based on the analysis and presented with the findings and
suggestions. The sample of the questionnaires is attached with the report itself.
Sampling Methodology:
Details of the sampling methodology, I have made
made for the
Customer.
07
03
200
50
Sample unit
Professionals, Business man,
Employees, House wife,
Working women, Students
62
Analysis:
Q1. Have you purchased any consumer durable during Exhibitions?
Yes
No
Inferences
1. 65 % of Customer have not purchased any consumer durable from
exhibitions.
2. Only 35 % people have purchased.
3. It shows that consumers are coming in the exhibition for knowledge of
product and also they want to know that weather there is actual price
difference in exhibition and shop or not.
4. Consumer also want to compare to the different brand which are available
in the exhibition.
5. So exhibitions are more useful to increases brand awareness.
6. People are less interested to purchase product from the exhibition.
63
Inference
1. 30% of customer gives importance to price. So it shows that Indian
consumers are very price sensitive. They give more importance to price
over the brand.
2. 26% give importance to brand. So price and Brand matter a lots for the
costumers. And they are also want best brand in best price.
3. 19% to product feature Service 16% and durability 9% Service is also a
big factor for the customer they are less interested in the durability.
64
Inference:
1. A majority of customers prefer to buy from showrooms. Very less
proposition of customers buys from Exhibitions.
2. 47% customers are prefer to by from the showrooms because the
showrooms are more convenient to customers they also think that these
shops give more discounts.
3. People are less interested to buy from the exhibition they only visit the
exhibition for price quotation of the product and the comparison of the
product.
65
Q.4.You prefer to buy from the same as you have mentioned in Q.3 because of
following reasons
Attractive Price
Service
Demonstrations
Offers
Inference
66
Inference
In CTV section maximum customers have Onida, in LCD Sony is the leader, In
plasma BPL is the leader, In Ref LG is the leader, MW LG is the leader. In WM
there are companies and in AC also.
67
INFERENCE
1. Customers prefer to change consumer durables within 5-10 years. In
India people do not change consumer durable frequently.
2. 23% customers do not change their consumer durable within 10 year.
3. It represent that Indian consumer do not prefer to change their consumer
durable frequently.
68
INFERENCE
Majority of customers do not prefer any financial scheme.
69
70
73
LIMITATIONS
Every study has certain limitations. In my study, also there were certain
limitations, which I could not able to solve.
74
BIBLIOGRAPHY
www.lgindia.com
www.google.com
www.wikipedia.com
Business world
Business today
LG magazine
Economics times News paper
Times of India
75
Yes
b) No
76
Q.4.You prefer to buy from the same as you have mentioned in Q.3
because of following reasons
a) Attractive Price
b) Service
c) Demonstrations
d) Offers
e) Convenience
-------------------
b) LCD
-------------------
c) PLASMA
-------------------
D) REF
-------------------
E) WM
-------------------
F) MW
-------------------
G) AC
-------------------
APPENDIX
A.S.I
A.S.M
B.S.I
CAC
C.S NET
D.S.C.
L.H.D
R.E.F
Refrigerator
78
79