ABOUT THE MARK

Spring Water
AVOCA BLUE
PMS: 2935
R: 0 G: 118 B: 191
C: 100 M: 46 Y: 0 K: 0
LIGHT GRAY
PMS: Cool Gray 4
R: 201 G: 202 B: 204
C: 21 M: 16 Y: 15 K: 0
1 COLOR = 20% K

607-566-8408

MINIMUM CLEAR SPACE

In order for the mark to have a strong visual impact, you must keep
the space around it free from text and graphics. The only place that
text can be placed around the mark is under it as shown. All other
graphics and type must be .5 away from the logo as shown in gray.

The Avoca Water logo has a fluid motion to it, as if mimicking

water. The water droplet at the end of the logotype helps
emphasize this idea.

Spring Water

Minimum size 1 width

607-566-8408

.5

Spring Water
BOTTLED IN THE FINGER LAKES

TYPE TREATMENT

All of the type should be consistent throughout the entire system.

There are different treatments for the type used in the stationary
and in combination with the mark. Make sure to use the following
information to determine which type face is appropriate for what you
are using it for.

Myriad Pro Regular

607-566-8408
Myriad Pro SemiBold

AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%&*()[]

AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%&*()[]

USE: Body Copy

USE: Secondary Information

Myriad Pro Bold

AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%&*()[]

Yanone Kaffeesatz Thin

AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%&*()[]

USE: Headers, Important information

USE: Stationery System

GRAPHIC ELEMENTS

The use of the waves using different Opacities of the Avoca Blue layerd
create a wave effect that is used as the graphic elements for the Avoca
Water system.

BUSINESS CARD 3.5 x 2

The Avoca Business Cards use a clean and fresh design. The logo is
placed on the left hand side with the phrase, Bottled in the Finger
Lakes below it. The personal information is listed flush left on the right
side. The personal information uses the Yanone Kaffeesatz typeface.
Listed should be the persons name with the title below it. Below that
should have the address and telephone numbers where they can be
reached at.

Andy Bodine
TITLE GOES HERE

Spring Water

bottled in the finger lakes

4381 County Route 6

Avoca NY 14809
331-8326 Tel
897-1120 Cell

Spring Water

bottled in the finger lakes

LETTERHEAD 8.5 x 11

The Avoca letterhead uses the wave graphic as a footer of the page
which also houses the phone numbers and website for the company.
This leave a nice clean white space around the logo which is placed at
the top left.

607.566.8408
585.278.6095

w w w. a vo c a wate r.co m

SIGNAGE 15 x 24

This signage is designed to look like the bottles of water that Avoca
Spring Water comes in. The shape as well as the large size are used as
attention grabbers to the sign. The basic company information is listed
on the sign.

Spring Water

24

bottled in the finger lakes

www.avocawater.com

607-566-8408
585-278-6095
15

WEB SITE

The web site is designed using water imagery as a header, but still
using the wave shape from the systems graphic element. The gradient
navigation system also reflects the gradation used in the waves
graphic. The colors and imagery match the Avoca Water system.