1

Name of
Course/Module
Rationale for the
inclusion of the
course

INTRODUCTION TO HOSPITALITY AND TOURISM INDUSTRY

This course provides an overview of the scope and different functional areas
in hospitality industry management such as front office, room division, food &
beverage, maintenance, marketing and human resources.
1. Describes the nature and structure of the hospitality industry
2. Explains the contemporary issues relevant to the industry
3. Provides generic business skills that are required in hospitality industry
Upon completion of this module, students should be able to:

Objectives
4

Learning outcomes

Transferable Skills:
Skills and how they
are developed and
assessed, Project
and practical
experience and
Internship

Among the skills are problem solving, creative and critical thinking and
communication. Students acquire their skills through listening (from lectures),
speaking (through practical), and reading (from classroom and self-study).
Assessment is done via assignment, presentation, and final exam

Synopsis

This course introduces students to the hospitality industry. It provides an

understanding of the hospitality industry as a whole, it provides the student
with a basic understanding of operations in the hospitality industry. Once
simply a place to rest for the night, todays hotels offer catering services and
conference facilities as well as complete vacation and recreation packages.
This course briefly cover all these functions.

Topic
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4
5
6
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8
9
10

1. Identify career opportunities in the hospitality industry.

2. Describe the scope and different function areas commonly found in the
hospitality industry.
3. Explain the role and types of information technologies in use within the
hospitality and tourism industry.
4. Appreciate the history, nature, scope and significance of tourism, and the
composition of the tourism industry

Title
Introduction to the hospitality industry
Hospitality Industry : Past, Present and Future
Supply, Demand & Structure
Rooms Division
Hotel Operations : Housekeeping, Maintenance & Security
Kitchen Management
Food preparation
Hospitality Automation
The travel & tourism industry
Resorts, Clubs, Attractions & Events

Content Outline of the course/module outline/module titles

1. Introduction to Hospitality Industry
Hospitality Industry and the opportunities
Trend in the Hospitality Industry
Career ladders in the hospitality industry

2. Hospitality Industry : Past, Present and Future

Hotel and Restaurant in the past
Present time hospitality industry
The future hospitality industry
3. Supply, Demand & Structure
Tourism system and the lodging supply
Hotel business organizational structures
Marketing and sales
Bring lodging supply and demand together
4. Rooms Division.
Tasks in rooms division
Job posting in the room division
Important departments in rooms division
Guest cycle management
Career in Rooms Division
5. Hotel Operations : Housekeeping, Maintenance & Security
Main functions of the housekeeping, engineering and security departments
Types of hotel operations
5 main areas of the engineering department
Various security procedures.
6. Kitchen Management
Introduction to Kitchen management
Tasks in kitchen division
Important departments in Kitchen Division
Career in Kitchen Division
7. Food preparation
Main tasks in food preparation
Role of menu
Equipment in food service operation
Sanitation in food service operations.
8. Hospitality Automation
Components of the computer system-the hardware and software.
Purpose of the Property Management System(PMS)
Types and functions of the back office applications
Computer-based food & beverage system.
Other types hospitality technology
Criteria for system selection and implementation.

9. The travel & tourism industry

The history of travel
Tourism industry
Channel of distribution in tourism
Travel motivators and tourist attractions
Types of transport system
Operations of a travel agency
Social cost of tourism development
International and national tourism organization
The Role and Function of World Travel & Tourism

Organization (WTTO)

IATA

PATA

ASEANTTA
The Role and Function of the National Tourism

Organization in Malaysia

Tourism Promotion Board

Ministry of Tourism

State Tourism Action Councils

District Levels
Public and Private Sector Roles in Tourism
Tourism Contribution to the National Economy
The roles within tourism

Organization

Information Services

Customer Services

Tourist Guide Services

Retail Business
Factors affecting development and growth
Positive and Negative Impacts

1 Political

2 Social

3 Cultural

4 Economical

5 Environmental
Key Determinants

1 Transport

.2 Increase in Leisure Time

3 Growth of Personal Disposable Income

4 Changing Lifestyles
10. Resorts, Clubs, Attractions & Events
Operations of a resort
Club operations
Attractions for the hospitality industry
Contributions of events to hospitality industry

Main References

10

Additional
References

11

Other additional
information

1. Barrows,C.W,
Powers,T., Reynolds,D.R. (2011). Introduction to
Management in the Hospitality Industry, 10th Ed. John Wiley
2. Lickorish, L.J. Jenkins, C.L (2013), An Introduction to Tourism.Routledge
3. Chon, K., Maier, T.A. (2010), Welcome to Hospitality: An Introduction.
Delmar Cengage Learning
1. Walker, J.R. (2010). Introduction to Hospitality Management. 3rd Ed.
Prentice Hall.
2. Barrous, C.W. (2008) Management in Hospitality Industry. 9th Ed. Wiley.
None