leads to

controlled
decisions

Specialist readers

Motivate buying decisions

Specialist content

Influences buying decisions

Reach the people who make buying decisions

We do. All the time

2015 MEDIA KIT

www.instrumentation.co.za

leads to
controlled
decisions
Specialist readers motivate buying decisions
Providing relevant insights into all the major issues concerning automated manufacturing processes, Instrumentation
and Control is the most trusted information source for industry professionals. Across southern Africa, we connect with
the decision makers who select solutions that address todays challenges, covering the key areas of major spending:
Laboratory & analytical
PLC, PAC & DCS
Measurement: Pressure, level, flow, temperature, mass
Enclosures, cabling & accessories
Electrical power & energy efficient systems
IT in manufacturing
Control valves, actuators & pumps
Scada & MES
Robotics & mechatronics
Wireless & telemetry

Data logging & recording

Fieldbus & industrial networking
Safety systems
Motion controls, drives & automation
Test, measurement & calibration
Presence sensors & vision systems
Condition monitoring & vibration
Environmental control & monitoring
Pneumatics & hydraulics
Industrial computers & data acquisition

Specialist editorial content influences buying decisions

Insights into the latest control and instruments/
technology trends
Expert opinion on industry challenges and
developments
Round-table discussions

Best practice across products and solutions

Detailed case studies
Product editorial
News, training and events
Technews Industry Guide publications

Connect with major buying decision makers

Our readers
Comprise of highly qualified, experienced engineering and technical personnel, corporate management and R&D
professionals involved in automated manufacturing processes and systems.
Target industries
Aerospace
Chemicals
Food & Beverage
Instrumentation
Measurement & Control Apparatus
Petroleum

Pharmaceuticals
Pulp, Paper & Allied Products
Rubber & Plastic
Mining & Metals
Waste & Wastewater

African readership
Decision makers in sub-Saharan Africa receive the monthly issue in digital format.
Full demographic breakdown available on request
Proudly published by Technews Publishing

www.instrumentation.co.za

leads to
controlled
decisions
Constantly visible across multiple media channels

Reach the people who make buying decisions. We do. All the time.
The Power of Integrated Marketing

The Power of Print

Modern specifiers and buyers use multiple channels

to find the information they need
The professionals who make and influence business
buying decisions are guided by trusted information
that they source from print, online, digital and events.

Build sales through the long-standing strength of our

print publications

They need credible and relevant information to

ensure that they make the right decisions for their
organisation and themselves.
Such information is so essential to these
professionals that they regularly read and retain
specialist, industry-specific magazines. Increasingly,
they search for information online as they acquire
knowledge and build their confidence in products,
services and suppliers.
As part of their quest for information, they also
attend focused business events and they subscribe to
specialist e-mail news services.
Reach the professionals who generate your sales
To guarantee that information about your products
and services is always available to the decision makers
that generate your sales, SA Instrumentation &
Control provides you with visibility across multiple
communication channels.
Across print, digital and online, we provide
buying decision makers with the information
they need to select and buy products and
services that address todays challenges.

2015 MEDIA KIT

The Monthly Magazine

12 issues from January to December
5 742 ABC certified circulation
Detailed demographics available on request

Annual: Technews Industry Guide: Wireless

South Africas only publication dedicated to an
in-depth, sector-by-sector analysis of best practices in
wireless technology
Features the most comprehensive directory and
product listing in this industry sector
Includes white papers and application stories

Annual: SA Instrumentation & Control

Buyers Guide
where buying decisions start
South Africas most comprehensive instrumentation
and process control directory.
Full listing of manufacturers, suppliers, products
and services.
Categorised and indexed for fast, easy reference.

www.instrumentation.co.za

leads to
controlled
decisions
The Power of Electronic Media
Make certain that todays specifiers and buyers know who you are, what you do and why you matter to them.
And then measure how much it builds your sales.
www.instrumentation.co.za & www.ibg.co.za
where buying decisions start
Truly comprehensive: every article published since
2002 in easy-to-access categories
The preferred place for professionals to begin their
search for products and services
Detailed statistics available on request

The Digital Magazine

Print publications are available in digital format
(e-book or pdf ). All advertising and editorial in the
print issue appears in our digital magazine
Provides todays digitally-enabled decision makers
to access SA Instrumentation & Control where and
when they want to.

Mobile
More and more business buyers are going mobile.
So are we.
Digital publications, News Briefs and website all
available in a format to suit your mobile device.

Third-party mailers
Direct to 2 500+ subscribers who request process
control and factory automation information from
suppliers
Relevant and credible trusted by senior buying
decision makers

Events
The News Briefs
Over 7 500 professionals have requested to receive
our News Brief e-mails
Direct to our subscribers inbox every Tuesday and
Thursday
Keeps modern buyers right up to date with the most
relevant opinions, news, analysis and insight into
trends and developments across the full spectrum
of industry.

Specialist, focused events that actively connect you

with decision makers

The importance of digital measurement

Statistics are available to help you measure the impact
of your editorial and banner advertising on the SA
Instrumentation & Control website and News Briefs.

Our media consultants will assist you to develop an integrated marketing campaign that will
suit your marketing objectives.

2015 MEDIA KIT

www.instrumentation.co.za

features 2015

Month

Technology features: regulars

Industry features/Technology features

January

Mining, metals & quarrying

Intelligent vehicle solutions

Deadline:
24 Nov 2014
Posted:
7 January

Process measurement (incl. temperature, pressure, level, flow & mass)

Wireless & telemetry
IT in manufacturing
PLCs, DCSs & controllers
Industrial computer hardware
Safety systems (incl. Hazardous area equipment)

February

Process measurement (incl. temperature, pressure, level, flow & mass)

Deadline:
12 January
Posted:
5 February

Wireless & telemetry

IT in manufacturing
Scada & HMI
Condition monitoring (incl. vibration)
Electrical power & energy efficient systems

March

Process measurement (incl. temperature, pressure, level, flow & mass)

Deadline:
9 February
Posted:
5 March

Wireless & telemetry

IT in manufacturing
PLCs, DCSs & controllers
Industrial computer hardware
Safety systems (incl. Hazardous area equipment)

April

Process measurement (incl. temperature, pressure, level, flow & mass)

Wireless & telemetry
IT in manufacturing
Scada & HMI
Condition monitoring (incl. vibration)
Electrical power & energy efficient systems

Oil & gas

Water, wastewater & waste

Process measurement (incl. temperature, pressure, level, flow & mass)

Wireless & telemetry
IT in manufacturing
PLCs, DCSs & controllers
Industrial computer hardware
Safety systems (incl. Hazardous area equipment)

Chemicals & plastics

Pulp & paper

Process measurement (incl. temperature, pressure, level, flow & mass)

IT in manufacturing
Scada (incl. Scada Review) & HMI
Condition monitoring (incl. vibration)
Electrical power & energy efficient systems

Mining, metals & quarrying

Building management

Deadline:
9 March
Posted:
2 April
May
Deadline:
2 April
Posted:
4 May
June
Deadline:
4 May
Posted:
28 May

2015 MEDIA KIT

Enclosures, cabling & accessories

Laboratory & analytical

Agriculture, food, beverage &

pharmaceutical
Packaging & bottling
Control valves, actuators & pumps
Robotics & mechatronics

Power generation & distribution

(incl. non-fossil energy)
Building management
Data logging & recording
Presence sensors & vision systems

Motion control & drives

Test, measurement & calibration

Environmental control & monitoring

Pneumatics & hydraulics

Protection, relays & switches

Fieldbus & industrial networking

www.instrumentation.co.za

features 2015
Month

Technology features: regulars

July

Process measurement (incl. temperature, pressure, level, flow & mass) Power generation & distribution
(incl. non-fossil energy)
Wireless & telemetry
Water, wastewater & waste
IT in manufacturing
PLCs, DCSs & controllers
Enclosures, cabling & accessories
Industrial computer hardware Laboratory & analytical
Safety systems (incl. Hazardous area equipment)

Deadline:
1 June
Posted:
26 June

August
Deadline:
6 July
Posted:
30 July

September
Deadline:
3 August
Posted:
27 August

Industry features/Technology features

Process measurement (incl. temperature, pressure, level, flow & mass) Agricultural, food, beverage
& pharmaceutical
Wireless & telemetry
Packaging & bottling
IT in manufacturing
Scada & HMI
Control valves, actuators & pumps
Condition monitoring (incl. vibration)
Robotics & mechatronics
Electrical power & energy efficient systems
Process measurement (incl. temperature, pressure, level, flow & mass)
Wireless & telemetry
IT in manufacturing
PLCs, DCSs & controllers
Industrial computer hardware
Safety systems (incl. hazardous area equipment)

October

Process measurement (incl. temperature, pressure, level, flow & mass)

Wireless & telemetry
Deadline:
IT in manufacturing
31 August
Scada & HMI
Posted:
Condition monitoring (incl. vibration)
25 September Electrical power & energy efficient systems

Oil & gas

Intelligent vehicle solutions
Data logging & recording
Presence sensors & vision systems

Pulp & paper

Water, wastewater & waste
Motion control & drives
Test, measurement & calibration

November

Process measurement (incl. temperature, pressure, level, flow & mass) Mining, metals & quarrying
Wireless & telemetry
Power generation & distribution
Deadline:
(incl. non-fossil energy)
28 September IT in manufacturing
Posted:
PLCs, DCSs & controllers
Environmental control & monitoring
22 October
Industrial computer hardware
Pneumatics & hydraulics
Safety systems (incl. Hazardous area equipment)
December
Deadline:
26 October
Posted:
19 November

Process measurement (incl. temperature, pressure, level, flow & mass) Chemicals & plastics
Wireless & telemetry
Building management
IT in manufacturing
Scada & HMI
Protection, relays & switches
Condition monitoring (incl. vibration)
Fieldbus & industrial networking
Electrical power & energy efficient systems

2015 MEDIA KIT

www.instrumentation.co.za

print and online

advertising rates

Print advertising rates

Full Colour

Insertions

Size

Casual

4-5

6-9

10+

1/ A4
4

R11 800

R10 600

R10 100

R9 600

1/ A4
3

R14 100

R12 700

R12 200

R10 800

1/ A4
2

R16 400

R14 700

R14 100

R12 800

A4

R23 800

R21 400

R20 300

R18 300

Loose Inserts

Special Positions
*R33 600

1 page (2 sides)

R16 700

Inside Front Cover

R25 100

2 pages (4 sides)

R21 400

Inside Back Cover

R22 300

per page thereafter

R2 100

Outside Back Cover

R26 600

Outside Front Cover

*Includes production, cover story, lead editorial and framed poster

of the OFC. The design must comply with Technews design policy.

Online advertising rates

We have a number of sponsorships available.

Buttons, leaderboards, skyscrapers, news briefs, mobile.
Home page rates and availability on request.
Cost per month

Category sponsorship

News brief

Casual

3+

12+

24+

R3 600

R3 300

R2 900

R2 100

180 x 150
R2 400
right hand banner

R2 200

R2 000

R1 600

R2 500

R2 100

R1 600

Casual

3-5

6-11

12

Leaderboard

R5 000

R4 600

R4 000

R3 300

Leaderboard

Skyscraper

R3 900

R3 500

R3 100

R2 600

Please request online advertising specifications.

Cost per week (two news briefs per week)

728 x 90
bottom banner

R2 800

Notes:
All rates exclude VAT
Print rates quoted are cost per insertion
Online rates are exclusive of banner design, any custom integration of web interactivity and form design
Discounts are determined by the number of insertions placed within a 12-month period
Advertising agencies receive 16.5 % commission on payment made within 45 days
Advertising placed by overseas advertisers is subject to a 5% service fee, to cover the costs of international
money transfer and related bank and administrative charges

2015 MEDIA KIT

www.instrumentation.co.za

annual
Buyers Guide
BUYERS GUIDE 2016

Published in October 2015

The annual SA Instrumentation & Control Buyers Guide (IBG)

A comprehensive reference source recognised as the definitive Whos-Who of the South African
instrumentation and process control industries.
The IBG includes:
Comprehensive directory listing of suppliers, manufacturers, vendors and service providers
Comprehensive listing of manufacturers and brand names, and the South African suppliers thereof
Product and services tables covering the full spectrum of the instrumentation and process
control industries
Online (www.ibg.co.za)
IBG is published online providing quick effective access for readers who prefer to access the information they
require electronically.

Print advertising rates

Special positions: Availability and rates on request

Size

4 colour

A4
1/2 A4
1/3 A4
1/4 A4

Black and White

R20 800
R14 800
R12 700
R10 500

&

pro

www.ibg.co.za
a
.za

ntation.co
me
tru
.ins
w
ww
w

ew

Weve come up with an easier way for our readers to tap into our online
repository on www.instrumentation.co.za and www.ibg.co.za. Thanks to
tighter, more organic integration between the two sites, every page on
the I&C site now has a direct connection to related products and services
on the I&C Buyers Guide site, via one or more unobtrusive links
embedded in the navigation bar towards the top of the page. These
links are logically related to the page the reader is on and colour coding
is applied consistently throughout both sites to provide visual cues.
This integration works both ways, so if youre browsing a category
on IBG youll be provided with links to related I&C content. We believe
this level of integration between news content and supplier info is
unprecedented.

w. i

b g . c o.

s
ice

Linking the two!

s, s
duct up

&s
iers erv
pl

www.instrumentation.co.za

R16 700
R10 600
R8 600
R6 6
600

za

s & ar ticles

Driving our traffi

fficc up aand giving our readers
a solution without having to search the
world for it!

Be part of the integration!

Numerous integration advertising
packages available. Customised to suit
your marketing needs.

Contacts
Editor:
Business manager:
Media consultant:

Steven Meyer, +27 (0)11 543 5813, steven@technews.co.za

Jane van der Spuy, +27 (0)31 764 0593, jane@technews.co.za
Tina van Kerckhoven, +27 (0)11 543 5810, tina@technews.co.za

Proudly published by Technews Publishing

www.ibg.co.za