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STORY ON FIRE
www.StoryOnFire.com
Alotofmyclientsaskforsamplesofmywritingandforthedetailsofmywriting.Igetit.
Obviouslyyoudontwanttohiresomeonewhocantputwordstogetherintoanintelligent
sentence.Youwantsomeonewhocanwritelikemad(agoodmad)andwhoknowshowtouse
wordstoconnectwithareader.Youwantsomeonewhocanstringtogethersentenceslikea
boxerstringingtogetherpunches(Ithinkthatanalogyworks).Youwantsomeonewhowrites
withpassionandpower(thatsoundsalittletoomuchlikeaHallmarkcommercial,but
whatever).Andyouwantsomeonewhoismorereliablethanyourgrandmotherstelevision
(theydontmakethemliketheyusedto).
SothatswhereIcomein.MynameisStephenAltrogge,andmybrandis
StoryOnFire
.
Mygoalistotakeyourwordsandmakethemfreakinamazing.
Icanmakemywritingstyleblendinwithyourvoice.Ifyouwantmetobeboldandbrash,Ican
swaggeracrossthepagelikeaguywhohashadonetoomanymartinis.Ifyouwantmeto
inhabitthebusinessworld,Icanreferenceperformancemetrics,returnoninvestment,andkey
performanceindicators.Ifyouwantmetobefriendly,yetnotweird,Icanadoptasmoothtone,
nottoowarm,nottoocold.
MypointisthatIcangiveyouwhatevertheheckyouneed.
Ifyouwantactualreferences,IcantellyouaboutthehightrafficwebsitesIvebuiltandthe
socialmediachannelsIvebuilt.IcaninformyouoftheprojectsIvedoneandthepeopleIve
helped.IfImfeelingreallybold,Imighteventellyouaboutthe9booksIvepublished.
Buthonestly,whatyouneedtoseeismywriting.YouneedtoknowthatIcandeliver.Fast.
Highquality.Andonfreakintime.
Mygoalistodeliverwhatyouwant,whenyouwantit.Illmeetyourdeadline.
Ifyouvegotmorequestions,feelfreetoemailmeat
stephenaltrogge@gmail.com
Iveattachedafewsamplesofmyworkbelow,justsoyouknowthatImactuallytellingthe
truth!
Crafting
Breakthrough Solutions
At Sachs Media Group, were all about breakthroughs. Bold, impactful, game-changing solutions for
big, important, thorny problems. We dont play small-ball. We love to help clients conquer their
toughest challenges, achieve business goals that shift momentum in their favor, and overcome those
painful problems that keep them staring at the ceiling night after night.
There are no cookie cutters in our kitchen. We approach every client challenge with the care of a
craftsman. We work until we understand your business model inside and out, and we bond with your
team until it feels like weve been together from the beginning.
We love to deliver the kinds of solutions that have our clients saying, Yes! Thats what we mean by
a breakthrough.
***
What
WERE MADE OF
Our 30 team members have diverse expertise as top government and corporate brand strategists,
political gunslingers, award-winning creatives, online media producers, digital architects, and
seasoned former journalists. Heres what makes us different:
HIGH-STAKES CHALLENGES
We want to make a serious difference in your life and in the world. Were at our best when the stakes
are highest. If youve got a big opportunity, meaningful cause or sticky problem, wed love to work
with you.
STRATEGIC DIRECTION
We dont do Ready, fire, aim! Our tactics are directly tied to strategy to make sure we arent just
doing things, but doing the right things to get the outcomes you need. informed by upfront research
to make sure they are on strategy and we measure outcomes continuously to make sure we are
getting the results we expect.
INQUISITIVE THINKING
We ask questions. We dig deeper. Our in-house research team pokes and prods, constantly looking
for insights that allow you to take action. Through qualitative and quantitative data collection and
analysis, target audience research, and message testing, we identify key insights that deliver
breakthroughs.
ENERGIZED STORYTELLING
Everyones got a story. We have the skills to tell yours in ways that captivate interest, touch hearts
and deepen loyalty. Weaving together words, images, design, and video, we create and share your
story in ways that engages people and compels them to action.
SENSE OF URGENCY
We like forward motion, and we arent afraid of aggressive deadlines (yeah, were weird like that). We
believe the breakthrough is always right around the corner, waiting to be discovered, and we cant
wait to get that game-changing solution into your hands.
CONNECTED (VERY)
We know the right people. Movers and shakers. People of influence. People who get stuff done.
When you work with us, our friends become your friends.
***
Work That
MATTERS
We dont do great work to win awards. For us, its about doing meaningful things that matter...
Constantly pursuing excellence Making a real difference in the world or your world. Its about
delivering the perfectly crafted breakthrough solution that suddenly changes everything.
We measure success by the results we get for our clients. Results like:
Helping the Florida Department of Veterans Affairs generate
a 95%
increase
in services,
generating a
$2 billion
increase in federal benefits drawn down by Florida veterans.
Increasing reports to Floridas child abuse hotline by 3
3%
and online reporting portal by 4
3%
.
Ba
ck-to-back record years
for finalized adoptions in Florida, earning Florida millions in federal
bonus dollars.
Increasing monthly sales leads by 2
93%
through the first six months of a financial companys
CONTACT NOW
SachsMedia.com
TALLAHASSEE
114 South Duval Street
Tallahassee, FL 32301
(850) 222-1996
ORLANDO
Two Landmark Center
225 E. Robinson Street, Suite 455
Orlando, FL 32801
(407) 219-3157
BOCA RATON
150 East Palmetto Park Road, Suite 800
Boca Raton, Florida 33432
(847) 977-9740
HEADLINEOPTIONS:
Whowillcareforthese?
ProvideLifeChangingHelpToGranniesInNeedForLessThanTheCostOfYourStreaming
VideoService
HelpUsReach1NewGrannyWithYourSimpleOneTimeGift
SUBHEADLINEOPTIONS:
Makeamassivedifferenceforonly$9.
Withonesmalldonationyoucanhelpusmeettheirmostpressingneedandinitiatealongterm
relationshipofhope,healing,anddignity.
BODY:
Hi,ImLizzie,U.S.assistantdirectorofDorcasAmericaaglobalnonprofit.
Butmoreimportantly,Imalsoamomandadaughter.
Asamother,theresnothingmoreimportanttomethancaringformychildren.AndIcanttell
youhowgratefulIamforthelovingcarethatIreceivedandcontinuetoreceivefrommymother.
Isimplycantimaginebeingapartfrommychildrenormymother.
ThatswhyIwanttoletyouknowaboutahugeneedthatisespeciallyclosetomyheartandall
butunknownhereintheUnitedStates.
AllacrossEasternEuropeandAfrica,elderlywomenareindesperateneedoffood,clothing,
firewood,coal,andmedicalequipment.Duetodisplacement,emigration,orextremepoverty,
thesewomenhavenofamilytocareforthem.
Wevesatwiththeseladiesandtheirstoriesareheartbreaking.Theyvegivensomuch
throughouttheirlives,yetdonthaveeventhemostbasicoftheirneedsmet.
Noonetohelpthem.Noonetoprovideforthem.Noonetobethereforthem.
Theygohungry.
Theygrowcold.
Theirhealthdeteriorates.
Theyneedyourhelp.
DorcasAmericahascreatedtheAdoptAGrannyprogramtobringaidtothesewomen.
Throughthislifegivingprogram,thesewomenreceivethefood,vitamins,bedding,andmedical
carethattheydesperatelyneed.
Foronly$9,youcanmakeitpossibleforoneofthesewomentoreceiveaid,nurture,andcare
fromtheAdoptAGrannyprogram.
Foraboutthepriceofonemonthofyourstreamingvideoservice,youcanmakeanenormous
differenceinthelifeofadestitutewoman.
WomenlikeTiruneshMekonen.ShesonereasonImsogratefultobepartofthe
AdoptAGrannyprogram.
Tiruneshwaslivingahappylifeuntilherhusbandtragicallydied.Shehadnosecureincome,no
children,andnofamilymemberstocareforher.Inanefforttogetfood,shestartedselling
furniture,butthatwasntenough.Shesoldherclothes,herpersonalbelongings,evenher
shoes.Finallyshesoldherhouse.Foryearsshewasonthestreets,beggingformoney.She
hadlostherhusband,herhome,andevenherdignity.
Tenyearsago,TiruneshjoinedtheAdoptAGrannyprogram.Throughthehelpandsupportof
theprogramteam,shenowhasshelter,food,andclothing.TheAdoptAGrannyprogramwas
abletogiveTiruneshbackherdignity.Shenowtellspeoplethatsheisforevergratefulforthe
differencetheAdoptAGrannyprogrammadeinherlife.
Youronetimegiftofonly$9makesitpossibleforoneofthesewomentobe
welcomedinto
theAdoptAGrannyfamily.
Foronly$9,weareabletomeetwhateveragrannysmost
pressingneedmightbe.Thisentrypointopensupthatnewrelationshipandeffectivelybrings
onenewwomanintotheAdoptAGrannyfamily.
Bethedifferencetheseladiesneed.
[CALLTOACTION]:Yes,Iwanttohelp!
IMPORTANTQUESTIONS!
WhyshouldIpartnerwiththeAdoptAGrannyprogram?
Similarprogramsfor
childrenarealreadywellknownandmakingahugeimpact.Butourprogramisoneof
theonlyorganizationswhichcaresfortheseelderlywomen.Weareprovidingacritical
servicefound
nowhere
else.
WillIgetbilledeverymonth?
No,thisisaonetimegiftofonly$9.
Howismydonationused?
Yourgenerousdonationwillbetoprovidethingslikefood,
clothing,firewood,medicalsupplies,vitamins,bedding,andotherlifegivingsupplies.
Willmydonationdirectlysupportthewomeninneed?
Yes.WeatDorcasReliefand
Developmentknowtheimpactthatevenafewdollarshaveinthelifeofoneofthese
women.Thatswhyweensurethat90%ofalldonationsgodirectlytoresourcesforthe
womenintheAdoptAGrannyproject.In2014,wesupportedover5,000granniesin10
differentcountries,andwehopetoincreasethisnumberto6,000intheupcomingyear.
Inorderforustoserveanother1,000granniesbytheendofthisyear,itscrucialforustoraise
$150,000.Thatamountwillenableustobuildfacilitiesforthegrannies,deliversupporttonew
grannies,andcontinuesupportingallthewomencurrentlyintheprogram.
Thisisamonumentaltask,butyourgiftwillmakeitpossibleforustoachieveit!
Thinkofthedifferenceonly$9willmakeinthelifeofawoman!Shellwakeupandstartafire
withthewoodyouveprovided.Shelleatalunchyoumadepossible.Shellsleepwithblankets
purchasedwithyourgift.
Itsamazingwhat$9canaccomplish.
[CALLTOACTION]:Makeadifferencetoday!
Togetstarted,simplytaketwotwominutesandenteryourcreditcardorPayPalinformationin
theformbelow.
PleasejoinmeinbringingjoyandlifechangingsupporttomorewomenlikeSiposAna,from
Romania.SheispartiallyparalyzedanddependentontheAdoptAGrannyprogramforsupport.
Together,wecanblessthousandsofwomeninthesamewayweblessedTiruneshandSipos.
Youreneckdeepintonegotiationswithapotentialprospect,andatthe11thhourtheybringup
thefacttheyvealsobeentalkingwithacompetitorofyours.Thecompetitorhasofferedthema
crazylowprice.
Thepotentialclientwantstoknow:Canyou
beat
thatprice?
Theyretryingtosuckyouintoapricewar.Abiddingbattle.Afighttothebottom.Adogeatdog
battleroyale.
Whatshouldyoudoinasituationlikethat?
Getthehellout.
Whenapotentialclienttriestodragyouintoapricewarwithacompetitor,youcanfightand
scratchandclawyourwaytothebottom,allinanefforttoprovidethelowestpossiblepriceto
theclient.Youcancut,undercut,andcutsomemore.Youcankeeptryingtomeetyourclients
lowballproposal.
Youcanwrestlearoundinthemud,tryingtopriceyourselflowerthanyourcompetitors.
IfyouretryingtobelikeWalMartandbethecheapestoneoutthere,morepowertoyou.If
yoursuccesscomesbybeatingpeopleinthemargins,goforit.
ButIdontwanttodobusinesslikethat.
Idontlikemudwrestling.
Wereinthe
value
business.Wereapremiumsolutioninapremiummarket.Weprovidea
topnotchsolutionfortopnotchclients.
Areyouinthevaluebusinessorthepricebusiness?
Yourgoalisnottobecomesoaffordablethateveryoneandtheirmothercangetsomevalueout
ofyou.Youregoalistocreatesuchanavalancheofvaluethatcustomersaremorethanhappy
topayafairpriceforyourservices.lfaclientbacksoutbecauseofprice,letthatserveasakick
inthepantstopushyoutowardbecominganeven
more
valuableservice.
Becomeobsessedwithdeliveringahugeamountofvalue.
Sowhatshouldyoudoifapotentialclienttriestosuckeryouintoapricewar?
Iwasrecentlyinasituationlikethismyself.Apotentialclientinformedmethathehadbeenin
talkswithacompetitor,andthatthecompetitorhadofferedhimareallygoodprice.
Thenhedroppedthequestion:WouldIbeatthatprice?
YouknowwhatItoldhim?Itoldhimthatiftheonlydifferencebetweenusandthecompetitor
wasprice,thenIactually
wanted
himtogowiththecompetitor.Hell,IwouldevenHELPhimget
alowerpricefromthecompetitor.Iwouldquotehimalowerpricewhichhecouldthentaketo
thecompetitortogetanevenlowerprice.
Iwouldbehislowballleverage.
Iwouldbeonhisteam.
WhywouldIsaysomethinglikethat?
Becausewereinthevaluebusiness,NOTthepricebusiness.BecauseIknowthattheminuteI
getintoapricewar,Ilose!Ifhewantedthecheapestsolution,hecouldtakehisbusiness
somewhereelse.Ifhefelttheonlythingseparatingusfromthecompetitorwasprice,thenI
didntwanthimasacustomer.Ionlywantedhimasacustomerifhewantedhigh
value,
agreat
partnership
,andashittonofsales
success
.
Plus(andthisishuge),ifImwillingtoactuallyhelphimgetalowerpricefromthecompetitor,it
putsusonthesameteam.Suddenly,insteadofbeinghispricewaropponent,Iminhiscorner.
HeknowsthatIcareabouthimandwanttogivehimthebestsolution.And,itmakesitmuch
easierforhimtocomebacktomeinsixmonthswhenitturnsoutthatsavingalittlemoneyeach
monthisntthesolutionafterall.
Ifapotentialclienttriestopullyouintoapricewar,forcehimagainsttheropes.Askhim
whetherornothelikesyourproductmorethanthecompetitors'.Pushhardonvalueversus
price.YourenotWalMart,offeringthelowestpricesontheblock.Yourenotastreetvendor
sellingknockoffproductsonthecheap.
Youofferpremiumvaluetopeoplewhowantsuccess.
Intheend,Iactuallyendedupclosingthedeal.Ihelpedtheclientunderstandthat
value
,not
lowprice,providedthebestROI.
Thelesson?Beobsessedwithdeliveringhighvalue.Fighttheurgetoloweryourpricestothe
lowestcommondenominator.
Howdoyouwinapricewar?Bynotgettingintoapricewarinthefirstplace!
Whenapotentialclientstartsplayingpricewarpingpong,takeyourselfoutofthegame.Ifthe
clientisdeadsetonthelowestprice,pointhimtothecompetitor,evenofferingtohelphimget
thebestprice.Butmakesureheunderstandswhyyourethetopvalueandthespecificimpact
yourvaluewillhaveonhisbusiness.
Ifhegoeswiththecompetitor,heisn'tthekindofcustomeryouwantanyway.
HEADLINE:KEEPYOURMOMENTUMGOINGSTRONG!
Congratulations!YoucompletedtheInfinitusInboundcourse,andyourbusinessispositionedto
makesomeseriousBANK!
ButHOWareyougoingtokeepyourMOMENTUMgoing?
HOWareyougoingtokeepyourinboundmarketingprocessesSHARP?
HowareyougoingtoENSUREthatyoukeepgrowinginyourmarketingknowledgeandskill?
Iwanttoofferyouthechancetobepartofthe
INFINITUSINBOUND
AFTERHOURS
group.
[CALLTOACTION]:
Yes,IwantaccesstothisEXCLUSIVEgroup!
TheInfinitusInboundAfterHoursgroupisSPECIFICALLYdesignedforentrepreneurswho
havealreadycompletedtheinboundcourseandwhoREALLYwanttokeeptheirbusiness
momentumROLLING.
Foronly
$197
permonth,yougetaccesstoourSTARTERpackage,whichincludes:
TWO
90minutegroupQ&Asessionswithmeeverymonth.
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advancedlearningsessionwithmeandabusinessEXPERTeverymonth.
ACCESS
tooursecretHIGHLEVELFacebookgroupwhereyoucantradequestions
andadvicewithpassionateentrepreneurslikeyourself.
Foronly
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permonth,yougetaccesstoourEXPERTpackage,whichincludes:
TWO
90minutegroupQ&Asessionswithmeeverymonth.
ONE
advancedlearningsessionwithmeandabusinessEXPERTeverymonth.
ACCESS
tooursecretHIGHLEVELFacebookgroup,whereyoucantradequestions
andadvicewithpassionateentrepreneurslikeyourself.
PLUS
1ON1
emailsupportfromthebusinessexpertsatInfinitus,allowingyoutosubmit
questionsDIRECTLYtous.
45MINUTES
ofdirectLIVEsupportfromInfinituseverymonth,inwhichwetalkyou
throughSPECIFICwaystosharpenYOURinboundmarketingstrategies.
Asmoreclassesgraduate,ourpriceswillincrease.
GET
INNOW
asanearlygraduate.
[CALLTOACTION]:
Iwanttokeepmymomentumgoing!
TheInfinitusInboundcoursehaspositionedyourbusinessforsuccess.Letsworktogetherto
keepyourmomentumrolling,theleadscomingin,andtherevenueexpanding.Letswork
togethertokeepyourmarketingstrategyrazorsharp.Letsworktogethertotakeyourbusiness
evenfurther.
[CALLTOACTION]:
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