KATHERINE JACKSON

Phone: 562-619-6220

Email: shawnandkathyj@cox.net

DISTRICT SALES MANAGER

QUALIFICATIONS PROFILE
Dedicated District Manager that strives for excellence. An inspiring Leader with over 20 years of experience and a
proven award-winning track record for achieving goals and delivering results. Demonstrates ability to establish
best practices and instill corporate vision. Quickly delivers results in turnaround assignments and restructuring
situations. Skilled in performance evaluation, inventory and budget management, and all aspects of retail
operations. A respected builder of customer focused teams. Known for sound leadership and a hands-on style that
inspires a goal-oriented work environment. Solutions-focused and accomplished problem solver with the ability to
convert feedback into realistic strategies for teams to execute.

AREAS OF EXPERTISE
>Executive Leadership
>Corporate Culture and Vision
>Profit and Loss (P&L) Management
>Revenue and Profit Growth
>Store Openings and Renovations

>Strategic Planning and Development

>Team Building and Relationship Management
>HR Management and Succession Planning
>Sales Team Training and Leadership
>Problem Solving and Decision Making
PROFESSIONAL EXPERIENCE

Crabtree & Evelyn Southern California, Nevada and Arizona

DISTRICT MANAGER Aug 1997Feb 2015

Key Highlights:
Responsible for the overall operations of stores in the South West, which included analysis and assessment
of results and KPIs on a daily basis.
Turned around the Companys poorest performing district and moved sales from -18% to +3% in the first
year. Consistent top 3rd results throughout tenure.
o Reviewed and analyzed each business. Assessed teams and replaced 8 store managers with ones
that had a record of producing results, were customer focused, energetic and engaging.
o Conducted in depth training with teams focused on improved selling techniques and product
knowledge.
o Created a culture of accountability to execution of operations, compliance to policies and
procedures and personal goal achievement.
Instrumental in helping new ownership to turn around company performance and culture to encompass
an environment of Selling and Accountability, in addition to Service.
o Created shopping environments that inspired customer engagement and demonstrations.
o Contributing team member that developed the new Selling Skills and KPI accountabilities, store
audits and operational guidelines.
Mobilized store teams to leverage grass-root marketing initiatives and cross promotional activity to help
boost foot traffic, drive sales and ensure the success of new product launches at the store level. The district
produced the highest % of new product to sales in the company for the last 4 launches.
Secured continuous loyalty of customers by leveraging the Preferred Customer Platinum Program and
delivering outstanding service at the store level by focusing on personal engagement and the customer
experience. The district is currently ranked #1 in Platinum Reward sign ups and averages 96% in Secret
Shop scores.

KATHERINE JACKSON

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Developed high performing teams with successful Succession Plan resulting in multiple promotions at
each management level.
o Consistent focus on top talent and leveraging of key manager skills within the district to keep them
challenged and engaged.
o Through Mentorship and Motivation, I cultivated a district environment that focused on personal
development and team building which culminated in several key promotions for store managers
and one of the highest staff retention rates in the company.
o Conducted detailed evaluations on individual and team performance through completion of
observation checklists and quarterly performance improvement plans, taking into consideration
sales target achievement and productivity.
Strong merchant and visual skills. Leveraged at the corporate level to provide creative solutions for
product challenges and produce compelling displays that were utilized company wide.
Received the District Manager of the Year award in 1999, 2000, 2004, 2010 and 2011 for highest performance
in all KPI metrics, Secret Shop results, district leadership and consistency.
Achieved induction into the Presidents Club, in 2006 and 2007, for exceeding all sales and revenue targets
in the district.

The Limited Orange County, California

DISTRICT MANAGER 19931997

Key Highlights:
Demonstrated consistency in performance, strict compliance with operational standards, and solid visual
skills, which led to the achievement of 3 promotions to higher volume districts within 5 years, ending with
the honor of overseeing the high profile regional home district.
Selected as Regional representative to attend multiple focus group sessions and visual workshops to
provide feedback and field translations of strategies.
Obtained inclusion to the Presidents Club trip, as well as ranked the district in #1 companywide in terms
of SPH performance in 1996 and won the companywide dress contest three years in a row years 1994-1996.
PROFESSIONAL DEVELOPMENT
Interview & Interrogation Techniques Wicklander-Zulawski & Associates
The Human Operating System Senn-Delaney Leadership
Leadership, Team Building, Culture Shaping Senn-Delaney Leadership
Managing Managers Mohr Learning
Understanding Myers-Briggs Preferences
Leadership Workshop Bryant College
Retail Management Training Camp The Friedman Group
EDUCATION
Golden West College, Huntington Beach, CA