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RHETORICAND ORATORY
A PUBLICADDRESS GIVEN BY HARRY CAPLAN
CornellUniversityGoldwin Smith ProfessorOf Classical Languages
And Literature(1941-67)
AT THE THIRDANNuAL CALIFORNIASTATEUNIVERSITY,HAYWARDCONFERENCE
IN RIHETORICAL CRITICISM
At
least two facets of the documentprintedherefor the firsttime areremarkable. The firstremarkablefacet is how the text, which was originallydelivered orally to a listening audience,was convertedinto an edited, annotatedtext
that a literateaudiencecould read almost thirtyyears afterit was originally delivered.The second remarkablefacet is the enormousscope andinformativeness
of this history of rhetoricand oratorythat covers a period of nearly 2500 years.
Whatis so remarkable,you may be asking, abouta speech being finally convertedinto a printedtext thathundredsof literatepeople could read many years
later?Almost any educated person today could designate at least one spoken
text that was eventuallyconvertedinto a writtentext, in some cases many hundreds of years later.Perhapsthe most notableexample of such a conversionare
the many spoken words of Jesus that were transcribedby the Evangelists into
koine Greek and published in primitive manuscriptsand later translatedinto
hundredsof modem languagesthatarepreservedin printedtexts. I do not mean
to equate the words that HarryCaplan spoke at CaliforniaState University on
May 11, 1968 with the portentouswordsof Christ.I just wantto remindyou that
manytexts originallydeliveredorallywere latertranslatedandpublishedin written form.Well, then, whatis so remarkableaboutHarryCaplan'sspoken lecture
being later convertedinto a printedtext? When you read RichardLeo Enos's
account (in the Introductionthat follows) of what he and HaroldBarrett,Mark
James and Lois Agnew had to go throughto recover and edit and annotatethe
original speech in order to get it into print, you will agree with me that it is
amazingthat we now have a printedversion of that speech.
7
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RHETORICSOCIETYQUARTERLY
I.
II.
III.
Romanrhetoricand oratory
IV.
V.
VI.
VII.
VIII.
IX.
George Kennedy devoted an entire book to cover the same span of history,
Classical Rhetoricand Its Christianand Secular TraditionfromAncientto Modern Times.
The reconstructionand edited text of HarryCaplan'slecturetook up forty-six
double-spacedtypedpages. One would expect such a speech to take at least two
hoursto deliver.(Remarkably,the recordingtime of the speech is seventy minutes, which is a sign of Caplan'srate of delivery.)Even those membersof the
listening audience at CaliforniaState University who were passionately interested in the historyof rhetoricwould have struggledto keep up. The writtentext
published here is much more audience-friendly.The great service that the four
editorsof this text have done for teachersand studentsof rhetoricthis late in the
twentiethcenturyis to make availablethe full text of thatilluminatinglecturein
a printedtext thatcan be absorbedand savoredby readersat their leisure.
EdwardP. J. Corbett
Preface
If it is not alreadyknown to readers,it will soon become apparentin the "Introduction"thatHarryCaplanwas one of this century'sgreat scholarsof rhetoric. Caplan'sinternationalrespectas a scholardid much to add credibilityto the
historical study of rhetoric,and his impact-personally and academically-is
difficultto measure.Perhapsthe best index of his impactis thatthe qualityof his
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CLASSICALTRADITIONs/RwETORIC
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10
Caplan'sachievementsin historicalrhetoricwerewell recognizedby such prestigious organizationsas the JohnSimon GuggenheimFoundationandthe American Councilof LearnedSocieties.This publicrecognitionwas morethanmatched
by decadesof appreciativestudents.TwiceCaplanwas acknowledgedby volumes
thatcame fromthe desireof students,colleaguesandfriendsto honorhis achievements: The Classical Tradition:Literary and Historical Studies in Honor of Harry
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THE CLASSICALTRADITION:
RHETORICAND ORATORY
A Public Address Given By Harry Caplan (Cornell University)
at California State University at Hayward May 11, 1968
icero and other ancientrhetoriciansrepeat a commonplacethat oratoryis
one of the earliestneeds of society.And indeednaturalspeakersareprominent alreadyin Homer:Nestor, "fromwhose mouthflowed speech sweeterthan
honey,"Odysseus "fertilein counsel,"andAchilles "a speakerof words as well
as doer of deeds."' The Greek was a zoon politik6n, "a political animal,"possessed of a strong civic feeling.2 He believed that the only kind of agreement
desirableamongrationalmen is thatachievedby free discussion;andparrhesia,
the right of the citizen to speak his mind, was staunchlyprized. It is fitting and
properthat an eloquent expressionof this pride should appearin a speech-the
funeral orationwhich Thucydidesputs into the mouth of Pericles: "WeAthenians decide, or reflect rightly upon, public questions for ourselves, believing
thatdiscussion does not constitutea stumbling-blockto action, but ratherthat it
is a mistakenot to be instructedby discussion before enteringupon action."3
After a historyof naturaleloquence-for Thucydidesand otherwriterstell us
about early Greek orators of power and persuasiveness-the art of rhetoric
emerged with the emergence of democracy,in the year 465 B.C., in the Greek
cities of Sicily.4Despots were thereoverthrownandpopulargovernmentsestablished. When disputesarose over confiscatedproperty,a class of trainedspeakers was found useful, and so the artof advocacywas methodicallystudied.The
earliesttreatiseswere those of Coraxand Tisias, who first saw the uses of argumentationfrom probabilities.
FromSicily rhetoricpassedto Greece,andthereunderwenta richdevelopment.
Let me indicatesome of the maincontributions.In the 5th Century[B. C.]:
* Empedocles inventedliterarydevices such as metaphor;
* Thrasymachusstudiedappealto the emotions;
* Theodorusof Byzantiumclassified the divisions of a discourse.
The sophistGorgias(5th-4thCenturyB.C.), dazzlingthe Athenianswith a new
type of artisticprose, initiatedepideictic(the oratoryof praiseand censure),and
those figures of speech which producebalance and rhythm.And Prodicus(5th
CenturyB.C) emphasizedthe correctchoice of words.The Sophiststraveledfrom
city to city collectinghuge sums frompupilswho wishedto learnargumentation.
These sophistsPlato,in the 4th CenturyB.C., in the dialogueentitledGorgias,
scathinglyindictedfor theirunscrupulousoratory,for makingthe worse appear
the better reason.5In the Republic he exiles both poetry and rhetoricfrom the
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ideal State, but in the Phaedrus gives the blueprintof a rhetoricwhich should
lead men to justice, which should not merely delight them but should improve
them morally. And in that same dialogue he sets down the invaluableprinciple
that a speech should be a living organism, all membersbeing adaptedto the
whole.
To Isocrates(5th-4thCenturyB.C.) rhetoricis the noblestof the sciences.6 He
believed that it provides a general education, and that by its means he could
form statesmen."Nothing,"he said, "contributesso much to the practiceof virtue as does the studyof political wisdom and eloquence."On the technical side,
by developingrhythmicprose, he gave the Attic languagegrace and dignity.
Aristotle convertedthe practical approachof his predecessorsinto a philosophical system. Rhetoricis now a counterpartof dialectic, is the artof critical
examinationinto the truthof an opinion.7 Though differentfrom the special
sciences, rhetoricis a discipline by itself. Its matteris largely ethics and politics, but it has relations also with psychology, jurisprudence,and literarycriticism. The kinds of oratoryarethree:legal-whose end is justice; deliberativewhose end is expediency (he favorsthis branch);and epideictic-whose end is
virtue, commemoratingpersons, places, and days, and taking the form of the
funeraloration,the invective,the addressof welcome, or the after-dinnerspeech.
With scientific skill Aristotledevelops the threekinds of proof-the logical, the
emotional, and the ethical, ethical persuasionbeing that achieved throughthe
speaker'scharacteras artisticallyevinced in his discourse.The treatmentof the
emotions in Book II of his Rhetoricdisplays an extraordinarilyshrewdknowledge of humannature,and Book III, on Style, sets clarity and proprietyin the
foreground,andconsidersthe distinctionsbetweenprose andpoetic diction, and
between oral and writtenstyle. Of the kinds of competencespeakersmust master, the Inventionof ideas holds first place, for rhetoricis the artof discovering
all the possible means of persuasion.
Aristotle's disciple, Theophrastus(4th-3rdcenturyB.C.), developed a theory
of delivery-a function of the artwhich was not philosophicalenough to interest his master-and exerteda stronginfluence throughhis treatmentof the four
chief qualitiesof Style-purity, clarity,appropriateness,and ornamentation.
A new phase beganin the thirdcenturyB.C., when, chiefly because of political conditions,greatspeakinghad ceased. Only Hermagoras,in the second century,deserves special mentionhere. He made rhetoriconce againprominentby
buildingthe doctrineof Issues which determinethe kinds of case; this doctrine
became a staple of theoryin most of the subsequenttreatises.
The Second Sophistic,8which began in the first Christiancentury,represents
the last, and scholastic, phase, and we can take as representativeHermogenes
(Second Century),whose art, though it has many virtues, is featured also by
subtleties,obscureterminology,and excessive refinements.9
Rhetoricis of course interwovenwith criticism.At about 50 B.C. Dionysius
of Halicarnassuswrote systematicstudies of the great Greekorators,seeing re-
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rations among them, and tracing the historical progress.10At times he is mechanical and fails to contemplatethe oratoras a whole, but in generalhis judgment and taste are excellent, and his treatmentis often enlivened by personal
reactions. His criticism wrought a salutarycheck on the florid and bombastic
style of the Asianic orators,for Asianism flourishedin both East andWest after
the deathof Demosthenes.
A centurylater(as some of us still think),Longinus,in his golden book On the
Sublime,observes the humanspirit-elevated thoughtand inspiredpassion-at
work in great speakingand writing.
So much for the theory.The high period of Attic oratorywas the fifth and
fourthcenturiesB.C., with their ten speakers,canonized as a group in the second or thirdcenturyB.C."1
Near the beginning of artisticargumentation,Antiphon,relying on a priori
probabilities,and with a crudebut vigorous style.
The unconventionalAndocides, good in narrative,but loose in style.
Lysias, model of the simple style, of good taste, moderateness,precision, and
skill in character-delineation.
The intellectualIsaeus, interestingfor his lucidity.
Isocrates,exemplarof the Middle Style, most elaborateof all in his attention
to expression.
Demosthenes,who best blendedall threetypes of style, the grand,the simple,
and the intermediate,perfect in his control of language, and spokesmanof the
highest sincerityfor the ideals of democracy.'2
Aeschines, powerfulin his effect on audiences,clever in his wit.
The honest and patrioticLycurgus,a less carefulIsocrates.
Hyperides, highly regardedin antiquityfor his smoothness and persuasiveness, andDinarchus,with his exaggeratedinvectives;by the ancientstermedthe
or "Small-BeerDemosthenes,"and representingthe beginnings
"Gingerbread,"
of decline.
Here you have a splendid,perhapsas a body, unequalledoratoricalliterature.
It is safe to say thatthe Philippics and Olynthiacspeeches of Demosthenes, and
the exciting debate between Demosthenes and Aeschines on the awardof the
crownto Demosthenes,rankwith the greatspeechesof all time. Lysias,Isocrates,
andIsaeusbrokenew paths;Aeschines, Demosthenes,andHyperideshave been
called the perfectors.These last came at a time when theoryhad also developed,
and manualsof the arthad multiplied.
At this junctureI shouldremindyou thatin a legal trialin Greece the accused
conductedhis own case. Many who were not equal to this task thereforehired
speech-writers.'3Of the oratorsI have named,six especially-Antiphon, Isaeus,
Hyperides,Demosthenes,Dinarchus,andwith greatestskill Lysias-often wrote
speeches for their clients to deliver. I mentionthis logographybecause in other
forms it often recursin history. Thatthe philosopherSeneca wrote speeches for
the emperorNero was a scandal;butwe have very muchwith us todaythe ghostwritersof campaignand otherkinds of speeches.
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Finally, a word on the last ancientrevivalof eloquence- the Second Sophistic-which, as I have said, beganin the firstChristiancentury.These latersophists were professional speakerswho would appearwith eclat before large and
enthusiastic audiences, and display great feats of improvisation and verbal
memory. But their aim was often only virtuosity,and tremendoustalent was
spent on achieving what was at times indeed witty and graceful,but frequently
also empty andpuerile.Dio Chrysostomwrote a eulogy of hair,and Synesius, in
answer, an encomium of baldness. In the declamatorykind of talk the speaker
might representsome figure of history-Philip of Macedonmight well take anotherverbalbeatingfrom a feigned Demosthenes.I recommendto you the witty
satireon this kind of oratoryentitled TheProfessor of Public Speaking,written
by Lucian in the second Christiancentury-himself a rhetoricianand pleader.
Yet some of the moral,political, and even sophisticalspeeches make interesting
reading. The speakersdid returnto Classical models, but their art was of the
schools, practicedfor its own sake, in largepartremovedfrom life, the product
of a time of leisure and wealth, but also of a time when free speech was restricted.Epideicticis the mainoccupation,andthe scholastictreatises,with their
often sterilemethods,now come into use. These treatises-by Menander,Theon,
Hermogenes,Apsines, Aphthonius-are to be entrenchedfor many centuries,
both in the East and in the West. In the East indeed they ruledthroughoutall of
Byzantine history;tractsreworkingtheir principles,but without substantialalterations,proliferated.14The chief additionwas in the form of Christianmotives. Byzantineoratory,too, was largelyepideictic,Photiusin the ninthcentury
standingout as the most successful in returningto old models.
But the decline of Greekoratoryreally dates from the deathof Alexanderthe
Greatin 323 B.C., afterwhich, underabsolutemonarchy,oratorywas divorced
from practicalaffairs.It remainednow for expandingRome to enjoy a careerof
splendorin oratoryand fruitfulactivity in rhetoric.
The Greek art of rhetoricwas first naturalizedat Rome in the middle of the
second centuryB.C., andLatintreatiseson the subjectwere soon in circulation.
Cato Major and the elder MarcusAntonius wrote such texts-we don't have
them-and the two oldest extant, belonging to the second decade of the first
centuryB.C., though Greek in substance,yet show signs, too, of a traditionof
Latin teachingbehindthem.
We had from Aristotle and Theophrastusfour divisions of rhetoric-the invention of ideas, their arrangement,style, and delivery.Memory came in as a
fifth division, in the time after Alexander. The Roman treatise addressed to
Herennius,whichpreservesGreekdoctrine,gives an elaboratetreatmentof natural
and artificial memory, the memory of facts and of words, based on a visual
scheme of backgrounds."5This kind of mnemonic trainingwas to bear fruit in
extraordinaryfeats duringthe Second Sophistic, and a history of the method,
which persiststo the presentday (even in the paperthe night before last, which
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I read on the plane) would require several volumes. Let a speaker of the 4th
Christiancentury,Prohaeresius,serve as an example of sophistic virtuosity:
When his enemies-these were studentsof anotherteacher---challenged
Prohaeresiusto speak, unprepared,on a difficult theme, he not only extemporizedwith a flood of eloquence, but then also deliveredthe speech
verbatima second time. His faithfulpupil Eunapiustells us that some of
the audiencekissed his feet andhands,declaringhim to be the very model
of Hermes,God of Eloquence,while his enemies lay in the dust, eatenup
with envy.'6
By Cicero's time the five-fold division of the rhetoricalfunctions is fully developed.17 Cicero as theoristcombines the doctrinesof Aristotle and Isocrates,
bringingto bearalso the wisdom gainedby his own richpracticeas leaderof the
State and advocatein many trials. With large vision he sets up for the oratoran
ideal of humanexcellence-he wants much more than professional skill. The
aim is humanitas-a wide and noble cultureembracinga knowledge of history,
jurisprudence,philosophy,and literature.
At the end of the first Christiancentury,duringthe Empire,Quintilianaimed
to revive the Ciceronianprinciples in his twelve books on the training of an
orator-rhetoric is the centerof a broadliteraryeducation,andits ideal is one of
moral virtue." With sanity and judicious practicalitythis experienced schoolmastersummarizesvirtuallyall of the ancient art.
Roman oratoryexisted long before the elder Cato, but as a literaryartit may
be saidto havebegunwith him, at the beginningof the 2nd centurybefore Christ.
In one of our oldest extantRomantreatiseson rhetoric-86 B.C.-orators of the
preceding century,in a long list, already serve as models for style.'9 Cicero
indeed thoughtthat CrassusandAntoniusrivaledthe best speakersof Greece.20
Of their speeches we have only fragments,21but we have also Cicero's observation thatin the previoushistoryof Romanoratorytherewas a progressivedevelopmentfrom untaughtspeakingto a polished style which was the productof the
conscious study of the art.
Most public men at Rome spoke effectively, but for the height of excellence
we must read the speeches of Cicero, great theorist and great oratorboth. We
have57 of his orations,andfor the inspirationof lofty ideas,the SecondPhilippic,
the Verrines, the Defense ofArchias, the Defense of Milo, of Caelius, and of the
Manilian Law in my opinion stand out from most of the rest. Here is noble
language handled with such vivacity, clearness, and music that it became the
model for centuries-lucid, ornate,with perfect periods and rhythms. Cicero
opposed both the affectation and bombast of Asianism, and the coldness and
stiffness of extremeAttic simplicity.22
Withthe deathof Cicero and of the RomanRepublicthe great traditioncame
to an end.23Political oratorywas now restrictedvirtually to the emperor,who
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of the gold of wisdom or the silver of eloquence, as by God's preceptthe Hebrews despoiled the Egyptians."Cassiodorussees himself as the ideal Christian
orator,andGregoryof Nazianzuswrites:"Ihaveretainednothingfor myself but
eloquence, nor do I regret any of the labor I have expended on sea or land in
search of it. After the duties of religion, it is the possession I have most cherished, and to which I cling the most. It is my guide on my heavenwardpath;it
leads insensiblyto God, andteachesus to know Him moreclearly,andpreserves
and strengthensthat knowledge in us."
Finally (and perhapswith too muchjustice to the other side), I cannot forebearto tell you of the debatethattook place in the CambridgeUniversityUnion
on March 11, 1924. The subject:"Resolvedthat this House has the highest regard for rhetoric."For the motion: 297; against the motion, believe it or not,
297! I hope you will be relievedto hearthatthe Chairmansaved the day by his
affirmative vote. The chief speaker in opposition? Prime Minister Stanley
Baldwin, who began: "I am no speakeras Brutusis, but a plain, blunt man"thus using the oldest trick in the trade. But you are not to take the charming
flippancy of the BritishUniversityUnions seriously.
The defenders of rhetoric have also based their argumentson a variety of
grounds.Aristotlein his Rhetoricand Quintilianamplyvindicatedthe artagainst
Plato's charges.Rhetoricis useful because truthandjustice have a naturaltendency to prevail over their opposites; the true and the just are by their nature
easier to prove and to believe in. Rhetoricis the artof makingtrutheffectivenot the speaker,as with the Sophists.We presenttwo sides of a case in orderto
see whatthe facts are.All good things except virtueitself can be abused.Rhetoric is a good, given the imperfectionsof humannatureand the requirementsof
populargovernment.The persuasionof the multitudeis not a vulgartask, but a
necessary partof educationand governmentin a stable society. [It continues to
be a useful study so long as men discuss statementsand maintainthem, defend
themselves, and attackothers.]38
So also the Frenchpreacherand scholarFenelon,in the year 1679, taughtthat
the aim of eloquence was to persuademen to truthand virtue.39
In 1815, the poet Goethe, conscious of the innateGermandistrustof rhetoric,
andseeing thatGermanylackedthe conditionswhich madethe Romancepeoples
the heirs of Rome, declaredthatrhetoricwas one of humanity'sgreatestneeds.
Paul Shoreymaintainedthata knowledgeof rhetoricrendersthe citizen proof
againsttrickylogic, false emotions, and empty style.
But John Morley dealt with the subjectin one shortsentence: "Todisparage
eloquence is to depreciatemankind."
As we leave the ancientswe may ask: why the exceptionalfavor accordedto
rhetoricin Greece and Rome? The underlyingidea which persistedthroughout
the ancientperiod,in times even when political conditionsprovidedno urgency
for great speaking,was thatto learnto speak well was at the same time to learn
to think well and to live well. Eloquence had a trulyhumanvalue transcending
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AND ORATORY
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Professor WicheIns has written, the rhetoricalcritic must study not only the
speaker,his message, the technical managementof the ideas, and the structure,
but also the adaptationof form and style to audience,the events that called the
speech forth, and the public opinion and attitudesof the time, and of the actual
audience.67
In England,oratoryceased in the 18thcenturyto be formallytaughtand studied as an art,in Franceandin Scotlandin the nineteenth.The title "Professorof
Rhetoric"which still persistsat the Universityof Edinburghis a vestigial survivor.But the practiceis keptup in a most lively fashion in the debatingclubs, and
a visit to the Oxford or CambridgeUnion would convince you that the British
will never lose their love, and gift, for public speaking. Remember,too, that a
goodly numberof these young men have doubtlessreadthe classical oratorsand
theoristsin the originaltongues. But LordCurzona generationago said:"Never
was the power of moving men by speech more potent than now, though never
less studiedthannow. We have gone farfrom the days when rhetoricwas firstof
the arts, the supremeaccomplishmentof the educatedman. We English never
dreamof teachingstudentshow to make a speech-on such an iron time has the
artfallen."
Withthe exception of four of the greaterGermanuniversitieswhere the discipline of Vortragskunst(Delivery)yet does not enjoy complete dignity,for a lector and not a professor directs the course, America alone gives instructionin
special departmentsof (whatI call) public speaking.The traditionis now a very
old one with us, andthe subjectis taughtin most of the colleges anduniversities.
The announcementof the openingof Columbia(I should say King's) College on
June 3, 1754 read as follows: "It is furtherthe design of the College to instruct
and perfect the youth in the learnedlanguages, and in the arts of reasoningexactly, of writing correctly,and speakingeloquently."Here you have the ancient
trivium-dialectic, grammar,and rhetoric.Elocution died out during the 19th
century;Harvarddroppedthe subjectfrom its curriculumas long ago as 1873.
The chair (at Cornell University) of Oratory,thereafterPublic Speaking, and
later Speech and Drama,goes back to 1891.68
The discipline of public speakingas now taughtis on a very soundbasis, and
some new contributionshave been made to the art. For one example, modem
psychology has taughtus somethingaboutattention,aboutconversationalquality in delivery;some good studies have been made in the field of mass-opinion;
psychology of persuasion;philosophy of rhetoric,the criticism of oratory-especially on the side of theory,the history of rhetoricand its role in education.
And delivery is, with the best teachers, I would venture to say, on a sounder
basis, where theory is concerned,than in some of the rules we have from the
ancient authors.In the last half-centurythere has been a praiseworthyincrease
in the studyof classical rhetoric,and courses areoffered in most of the graduate
schools, though to be sure not as often as I would wish by teachers who know
the classical authorsin the originaltongues. One effect of this revivalhas been a
commendableinterestin modernizingthe ancienttheory of invention.69
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"For an insightful discussion of this topic see Brian Vickers, "TerritorialDisputes:PhilosophyversusRhetoric,"In Defence of Rhetoric(Oxford:Clarendon
Press, 1988), esp. 184-96.
36Cicero, De Inventione 1. 3. 4-4.5; Richard Leo Enos, The Literate Mode of Cicero's
49Fora more detailed statementon memory see Caplan, "Memoria:TreasureHouse of Eloquence,"Of Eloquence, 196-246. Readers may also wish to consult: FrancesA. Yates, TheArt of Memory(Chicago IL: The University of Chicago Press, 1966).
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RHETORICSOCIETYQUARTERLY
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ANDORATORY
CLASSICAL
TRADITIONs/RHEToRIc
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Suggested Readings
Arnold,Carroll."Rhetoricin America since 1900."Re-Establishingthe Speech
Profession: The First Fifty Years. Eds. Robert T. Oliver and Marvin G.
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RHETORICSOCIETYQUARTERLY
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