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Mind Glow Media

IN CONJUNCTION WITH
SibyL Consulting & Tunu Thom The Artist Mommy

Present

W.A.R.
Words Are Real
The Psychology Behind Effective
Persuasive Writing
WWW.ThirdEyeMax.COM

2015

The Battlefield
L.

Pen Strolls over Scrolls through Time Page 1

I.

The Psychology of Persuasive WritingPage 6

F. The Madmen of Metaphor Page 19

E. The Power of the PyramidPage 28

The Triumph of Persuasion


over Brute Force marks the
erection of manhood, which
leads to the conception of
High Culture
- Adika Butler
A.

W.A.R.

THE PSYCHOLOGY BEHIND EFFECTIVE PERSUASIVE WRITING

Pen Strolls Over Scrolls Through Time

Writing is at the heart of world culture. It is


the basis for your favorite movie, the lines to
your favorite commercial, the lyrics to your
favorite song, or that term paper that you will
get an A+ on with the help of this book.

Writing has enabled men and women to


chronicle and describe the human experience
in a way that warms the heart and stirs the
soul. It has undoubtedly helped to galvanize
support for spiritual traditions across the
globe.

When we look at the ancient Kemetic


(Egyptian) Pyramid Textswhich comprise
the oldest known corpus of religious texts
known to man, dating back to at least 2,400
B.C.E.we observe the employment of
majestic
metaphor
to
stimulate
the
imagination of the reader.

| Words Are Real: The Psychology Behind Effective Writing

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THE PSYCHOLOGY BEHIND EFFECTIVE PERSUASIVE WRITING

In its inscriptions, we find the 5th Dynasty


Pharaoh Unas deified by his priestly scribes
who use the persuasive tool of poetic prose in
likening him to the flaming sun in the
heavens:

The sky darkens; stars go out


The celestial vaults of heaven tremble
Bones of the earth gods shake
The decans are still against them
They have seen Unas, risen, empowered
As a god gaining sustenance from his forefathers
Nurturing from his foremothers
It is Unas, Lord of Wisdom
His mother does not know his name
The splendor of Unas is in the sky
His power is in the horizon
Unas is the bull of the sky
Aggressive in his nature
Living on the sustenance of every god.

This brand of ultra-masculine rhetorical


bombast which we often find in modern hip
hop musicconsistently appears throughout
the Pyramid Texts. There are references to
Unas having sex with multiple women in the
spirit world including the obscure goddess
Mowet, whose name is phonetically
pronounced like the popular champagne,
Mot.

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THE PSYCHOLOGY BEHIND EFFECTIVE PERSUASIVE WRITING

Over 4,000 years later we find the rapper


Rakim using literary devices that are similar
to his ancient Kemetic predecessors. The god
emcee, who has referenced Mot noticeably in
his rhymes (As the Rhyme Goes On, My
Melody, and The R) seeks to convince
listeners of his dominance as a writer with
audaciously
vivid
imagery.
On
No
Competition the eighth track off of his second
album, Follow the Leader, Ra says:
Competition is none
I remain at the top like the sun
And I burn whoever come in the chambers of torture
I caught ya
You should have brought ya
Neighborhood to support ya
No one in my path can withstand
Under pressure
The wrath of a swift man
You name the day, the grounds could be neutral
Speak your piece, the feelings mutual
We can go topic from topic whenever I drop it
Try to stop it
In other words, what the brother heard
He tried to catch it, but what occurred
Was too much weight for one brain to take
Try to concentrate maintain then elevate
From gram to ounce, from pound to pound
The matter of weight cant hold my mind down.

Thats impressive. Thats beautiful. Beauty is


persuasive and convincing.

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THE PSYCHOLOGY BEHIND EFFECTIVE PERSUASIVE WRITING

Rakim and Unas priestly scribes show us that


although our world is constantly changing, we
as human beings have an innate desire to
convey the same ideas, feelings, and images in
our literary works that we did thousands of
years ago.

Their wordsboth ancient and modern


highlight an interesting paradox that exists
between contemporary and primordial man:
they are very different, yet they are very much
the same. As human beings, we are who we
have always been. Use the element of beauty
to your advantage in your written works to the
extent that you can. Its value is timeless.

Rhetoric has a very negative connotation


among members of the general public. The
word often brings to mind corrupt men with
big mouths and bad perms opportunistically
feasting on the flesh of the nave and
disenfranchised.

However rhetoric, in its original definition, is


simply the art of persuasion through the crafty
use of words. When you are not rhetorical in
your persuasive writing then you limit your
capacity for self-expression.

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THE PSYCHOLOGY BEHIND EFFECTIVE PERSUASIVE WRITING

I want you to express yourself to your full


potential. I know that this will be therapeutic
for you. I want you to know an even greater
sense of pride and freedom that you have yet
to experience.

Someone may say that Rakims verse was


directly influenced by the Pyramid Texts.
While such a conclusion may be plausible, it is
not necessarily probable. The spiritual
scientist understands that the bloodline is a
conduit for intergenerational communication,
transmitting the cultural proclivities of a
peoplewhich may include the writing
techniques of their ancestorsinto the far and
distant future.

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THE PSYCHOLOGY BEHIND EFFECTIVE PERSUASIVE WRITING

The Psychology of Persuasive Writing

It is my goal to construct a template in your


mind that will allow you, the reader, to build
on your innate ability as a writer. Good
writing is good architecture, and every writer
is a mason who uses the letters of his alphabet
as the building blocks for his own destiny.

Google, the internet software company with


well over $100 billion in assets, named its new
holdings company Alphabet. A holdings
company is a corporate entity that owns stock
in multiple businesses, but does not directly
produce products and/or services in the name
of those businesses. Nevertheless, the holding
company can influence the policy of those
businesses by giving them access to capital.

Why did Google chose the name Alphabet? I


suspect that they know something that many
people do not, and that is the fact that the
alphabet is a source of POWER and
INFLUENCE that people can use to transform
their lives. Depending on a writers ability to
work with an alphabet, their reality can
become your very own.

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THE PSYCHOLOGY BEHIND EFFECTIVE PERSUASIVE WRITING

But wouldnt you rather see YOUR idealized


vision become the reality shared by others?
Wouldnt you like to see your personal ideals,
which you often ponder in your own private
moments, reflected back to you in the
everyday world that you live in?

You can become the architect of your own


reality today, but before you even accomplish
this it is important that you understand the
psychology behind effective writing.

Whether you are a spiritual scientist who is


working towards manifesting the unseen into
your daily life, or a Christian college student
who wants to get an A+ on their next term
paper, a highly functional psychological
approach that facilitates effective writing is
critical to your personal success in life.

Writing is essentially meditating with a pen in


your hand to materialize the powerful, yet
intangible, into your personal field of dreams.
An effective writer writes what they think.
More importantly, they do so with conviction.

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THE PSYCHOLOGY BEHIND EFFECTIVE PERSUASIVE WRITING

When we sit down in a quiet place to write we


are elaborating on monologues within the
limitless mind of God through our personal
filters of human experience. Since every idea
imaginable can be conceived within the mind
of God, then all persuasive pieces of writing
that propagate these ideas have merit so long
as they are rooted in reason, watered by facts,
and imbued with the solar nourishment of
your burning desire to persuade.

Be receptive to your higher voice which tells


you HOW to say what you would like to say so
that your words are received by the reader in
the most direct and effective way. That voice
will begin to communicate with you once
youve become emotionally invested in what
you are writing.

Connecting with your emotional center may


involve spending a significant amount of your
time alone so that you can be with your own
thoughts. This is not to say that you need to
become a monk tucked away in a monastery,
but you do need time for contemplation and
self-reflection.

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THE PSYCHOLOGY BEHIND EFFECTIVE PERSUASIVE WRITING

After your contemplation is over, get out and


interact with real people made of flesh, blood,
and bone. Often times you can get creative
ideas through the synergy of just walking
amidst a sea of people. Much of my written
work is the direct result of having powerful
conversations with the people around me.
Their pasts are rich with personal experiences
that inform my most memorable narratives.

As long as you engage other human beings in


direct communication it is hard to run out of
sound, creative ideas. This is especially true if
you have a sensitive mental antennae that
allows you to absorb the ambient thoughts
floating
around
in
your
immediate
environment.

Once you enhance your emotional depth of


passion to approach writing with the same
sense of excitement that you would approach
eating a great meal or having passionate sex
with someone that you love, I assure you that
you will find yourself on the path to becoming
an accomplished writer.

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THE PSYCHOLOGY BEHIND EFFECTIVE PERSUASIVE WRITING

Truth be told, writing on a professional level


may not even be your ultimate goal. You may
be happy and content as an engineer,
computer programmer, or fitness instructor.
However, none of those paths bar you from
utilizing the skills of an effective persuasive
writer.

Although I cannot read your mind, I know


that there is something that you want. It is
very important to you. You can have what you
desire through persuasion. However, it is
paramount that you possess the proper mental
framework needed to do so.

As a young student in college, I earned a living


working part-time as an English writing tutor.
My clientele consisted of ambitious men and
women, young and old, from many ethnic
groups and racial backgrounds. However they
all faced the same challenge. Their
psychological approach to persuasive writing
was less than adequate.

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For example one of my most loyal clients was


a young Jewish business major from Brooklyn
who was extremely bright. He came from an
affluent family, he was hard working, got good
grades and was very outgoing, but he had a
hard time communicating his thoughts on
paper.

His biggest challenge was that he would try


too hard to dazzle his professors with tons of
big words, which either were not used
correctly, or were just plain awkward in how
they were sequenced in relation to each other.
His sense of rhythm was poor, and you could
see this based on where he placed his commas
in long sentences.

Sometimes he didnt even use any commas


when he should have. You can fuck up some
commas in my PayPal account if you like, but
try not to do this with your essays and term
papers. In doing so, you compromise your
future grade.

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I told my client that I was impressed with his


extensive vocabulary, which I was, but
explained to him that that he needed to strike
a balance between a very blunt and simple
vocabulary and an elaborately sophisticated
one so that he could effectively communicate
with his reader.

As a writer, if your vocabulary is too bland


then reading your work will feel like watching
paint dry on a pool floor while youre
submerged under water. Its suffocating and
unbearable. Dont hurt your reader. Make
them smile.

Writing isnt just about communicating an


idea on paper with clarity. It is about doing it
in a way that is appealing and engaging.
Sensational writing generates pleasurable
sensations in the readers mind. An engaging
writer is a word stylist. Your written works
should be testaments to high fashion. Put your
ensemble on window display. Bring customers
to your cash register.

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However, if you use too many big or colorful


words then what you are saying may sound
flashy, but the fullness of your thoughts wont
really resonate in your readers mind. You
want to generate coherent moving pictures
inside of their heads.

Whenever my client got too out of control with


his bad habit I would recite a line from the
rapper, Rakim. On his song No Competition
the god says that big words do nothing but
confuse and lose.

Of course, this isnt always true for those of


you writing essays, term papers and business
proposals, but its something that all serious
writers should keep in mind if they would like
to connect with their audiences. Who is your
audience? You must consider this before you
write.

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Through my patient demonstration, and his


own hard work and attentiveness, my client
was able to improve tremendously as an
effective writer. He was so happy with my
service that he referred his younger brother to
me once his brother started college. Their
generous compensation for my lessons
contributed to my relative financial stability.

I sometimes hear English speaking Black


people say that it is extremely difficult for
Blacks to excel in speaking or writing the
English language because it is not our
language. The people who say this may have
good intentions, but they have absolutely no
clue what theyre talking about concerning
this matter. In saying this, I make absolutely
no exceptions. So if you harbor that belief,
then I am definitely talking about you.

Im a young Black man who was born and


raised in America. I came from a culturally
rich, yet financially modest Jamaican
household in Brooklyn, New York. However in
college I was paid for my English tutoring
services by middle class white men and
women my own age who were the descendants
of English-speaking immigrants.

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In the professional world, my words have


helped to sustain multi-million dollar business
relationships. Words Are Real, and I know a
few things about them worth sharing with you.

As a tutor, my clients found me to be an


effective teacher because I gave them the
psychological approach that they needed to
become more effective writers in the
classroom. A good English teacher doesnt
focus on telling you what, or how, you should
write.

Writing is an art. How it is practiced is for


YOU, the artist, to decide. The teacher simply
focuses on getting you to abandon bad writing
habits
while
reinforcing
a
winning
psychological framework. You have an
unalienable right to win, so why not write to
win?

Some of the greatest masters of the English


language that the Western world has ever
known have been Black men and women.

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Martin Luther King Jr., Nas, Amiri Baraka,


Big Daddy Kane, Octavia Butler, Rakim,
James Baldwin, The Notorious B.I.G., Maya
Angelou, Toni Morrison, Kool G. Rap, Claude
McKay, Jay-Z, The Wu-Tang Clan, Paul
Laurence
Dunbar
and
many
other
individualswho are too numerous to
mention herehave demonstrated that Black
men and women do in fact have a strong
command over the English language.

However this is predicated on whether or not


they have a passion for the language, not their
race or economic background as some would
have you believe. Every language spoken by
man has some linguistic root that goes back to
Africa in some way, shape, or form. Therefore
every language is our language as long as we
firmly root our minds in the genetic soil that
will allow our proficiency in that language to
grow and flourish.

If you have an ancestor who was an effective


writer, or had great penmanship, talk to them
in your private time. If you do not know of
such a relative by name, address all of your
ancestors as a group. Im pretty sure that there
is someone in your bloodline who lived within
the last one million years or so who knows
how to put words together effectively.
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Ask them to help you to improve in that area


of your life, or any other area for that matter.
Give them offerings of highly proofed rum to
ignite their spiritual fire. This is one of the
many ways in which you may strengthen
them.

Set up an altar in your home. An altar is your


personal ancestral satellite dish which allows
you to transmit and receive higher insight and
intelligence from those deceased relatives who
empathize with your human condition on
Earth. You may find that fully-fleshed out
ideas will suddenly appear inside of your
head, courtesy of them.

Some people may say that spiritualizing the


writing process is a bit extreme and is
unnecessary. I wonder if they have ever
considered the fact that writing, in its original
intent, was a priestly preoccupation. It is my
opinion that we should spiritualize the writing
process to get the most out of it.

To excel as a writer, youve got to want to be a


performer who gives their bestnot Michael
Jacksons best, not Michael Jordans best, but
YOUR best. You must have something to say!

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Some people write just to say something. I


write because I have something to say. I
actually believe that it is important, and I am
grateful for the fact that I have an opportunity
and a platform to share my thoughts with you.
I am even more grateful that you took time out
of your busy schedule to read what I have to
say.

Writing is a liberal art. It is a creative


discipline that liberates the minds of men and
women from their perceived earthbound
limitations. If I was going to pinpoint the
beginning of my love of words I would have to
go back to my childhood fascination with the
world of professional wrestling.

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The Madmen of Metaphor

As a child I would spend hours watching


promos involving Hulk Hogan, The Junkyard
Dog, Mr. Wonderful Paul Orndorff, Dusty
Rhodes, The Magnificent Muraco, Ric Flair,
Macho Man Randy Savage, the Ultimate
Warrior, and Jake The Snake Roberts.

Although I primarily enjoyed the theater and


drama of the wrestling matches, I also liked
the interview segments in which wrestlers
would talk to Mean Gene Oakerlund about
what they were going to do to their opponents
in the ring. As a child, I thought that Hogan
was the best at promos, because to me, he was
dramatic, convincing, and easy to understand.

Watching wrestling interviews marked my


formal introduction to persuasive writing. I
didnt initially learn this skill from my English
teachers in elementary and Junior High
School. I learned the rudiments of persuasive
writing on my own by carefully observing
professional wrestling promos. I know that
sounds a little odd, so allow me to explain
what I mean.

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No matter who the wrestler was, the interview


would follow the same structural format as a
persuasive essay. There was a formal
introduction, a body, and then finally, a
conclusion.

In the introduction the wrestler would identify


the opponent he was feuding with. In the body
he would specify why he didnt like them, and
in the conclusion he would state what he was
going to do as a result of his deep-rooted
disdain. Each wrestler had his own style and
personality but they all followed the format.
Persuasive essay writing is no different in that
regard.

You bring your own natural insight and


personality to whatever it is that you write
about, but you must follow the universal
template structure for a persuasive essay.
There may be variations in style, but that is up
to your discretion.

I transcribed a Hulk Hogan promo so that I


can more effectively drive home my point for
you. I will then break down the promo so that
you can identify the introduction, the body,
and then the conclusion.

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Vince McMahon: Im here in the locker


room with the heavyweight champion of the
world who is just one hour away from his
moment of destiny.

Hulk Hogan: Well, you know they said it


was my last ride, man! Yesterday when I
finished hangin and bangin I jumped on the
Harley, man. And as I went through the
intersection, as I headed to the mountains,
some of the non-believers in the gym said see
ya later Hulkster, man! This is your last
ride!

It ate me alive brothers. As I felt the fury, as I


ripped, as I tore the shirt, as I headed for the
sunset man, I looked down brothers {he holds
his gold cross necklace]. And as the sun
beamed off of the gold in my eyes, I realized
that sooner or later youve gotta live and die,
youve gotta face the truth.

And for YOU, Andre the Giant, its time to


face the truth. Because when I think about
what you and I have to do, manwhat I have
to do is nothing. All I have to do is merely
beat a seven-foot-four, five hundred and fifty
pound giant! But Andre, youve got to face the
truth brother, in its purest form, man!
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The purest truththe training, the saying


your prayers, and eating the vitamins. And to
beat me, manyou have to beat every
Hulkamaniac, every little Hulkster in the
world, everyone who plays it straight, all the
ones who dont take short cuts, brother. And
they usually say if the dirty air dont get ya,
then the politicians will. But in this case, its
gonna be Hulkamania! And the reason its
gonna get ya is because its the purest form of
the truth there is!

And I cant wait to see you go down at the feet


of Hulkamania in front of 90,000 plus in the
Silverdome. Whutchu gonna do Andre the
Giant, when the REAL truth, the 24-inch
pythons, and Hulkamania, run wild on you?

Now, I can imagine that some people reading


this are saying to themselves did this guy just
quote a racist, and possible pedophile, to
demonstrate his point concerning proper
essay structure? Hogan isnt a writer. Hes a
fuckin wrestler who probably had all of his
lines written for him. What does this quote
have to do with anything?

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To those people I say that youve missed the


whole point. I am being completely honest
with you about how I initially learned to write
effectively as a child. My personal experience
my not be typical; it may not be what you
might expect, but it is truly authentic. The
Hucksters monologue, which preceded his
match with Andre the Giant, contains the
basic structure required for persuasive essay
writing.

In his introduction, Hogan identified a subject


of personal interest to him, which in this case,
was the challenge of facing Andre the Giant in
the squared circle. He closed his introduction
by clearly stating his opinion on the matter.

In the body, he justified his opinion by


explaining that the truth that Andre had to
face was much greater than the truth that he
had to face.

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Hogan articulated that he was merely going up


against a man, while Andre was going up
against the embodiment of a larger idea, or
principle, that millions of people live by.
Hogans rationale was that because of this, the
odds were stacked in his favor to win the
match. Hogan then concluded his monologue
with a dramatic declaration of victory.

Any piece of writing that follows this structure


is making use of what is commonly called the
Inverted Pyramid Format. It is referred
to as such because you start off broad, very
general, and then you narrow your argument
down to a conclusion that brings together all
of the points that you have made.

Newspaper journalists use a pyramid format


in which they do the exact opposite. They get
to the point in the very first paragraph and the
information becomes less important as the
article goes on. It is written this way to inform
people who have a short attention span
because theyre on the go.

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Hogans comments were not necessarily true,


but they were not false either. In persuasive
speaking and writing, you dont have to come
from a position of absolute truth. You must
speak, or write, from a position of fact and
respectable logic. A fact and a truth are not
necessarily the same thing.

Facts are conclusions that are believed by the


general populace. This is because they have
been identified as the truth by an elite group
of individuals who have engaged in specialized
fields of study that have allowed them to
arrive at their conclusions.

The specialists perceived authority warrants a


certain amount of faith among those who are
not specialists. Once a critical mass of faith is
accumulated from the larger populace from an
existing power structure, then faith becomes
fact in the collective mind of that populace.

It is a fact that the sun is at the center of our


region of the galaxy, but I challenge the
laymen who does not have a professional
background in astronomy to prove this
through demonstration without citing the
work of a respected astronomer.

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Lets be clear: Im not disputing whether or


not the sun is at the center of our region of the
galaxy. Im just saying that a fact may not be
absolutely true. Faith makes facts seem true.
Anyone who has ever skimmed through an old
public school textbook knows that some
information that was considered as fact
yesterday is viewed as a falsehood today.

If you can reconcile your argument with


verifiable factsand do so with charm,
passion, charisma, and humorthen thats an
added bonus. Your objective as a persuasive
writer is to put forth a rational argument that
is worthy of being respected by an intelligent
listener or reader.

If you skillfully present your thesis, a


significant amount of mentally functional
people will embrace it as an inescapable
declaration of truth anyway, because what you
have said holds true for them. As long as you
put forth a sensible, well-structured, wellsupported, argument your thoughts will be
respectably received by your audience.

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Hell, your reader, provided that he or she is


your professor, might even give you an A+
on your next persuasive essay even if they do
not personally agree with what youre saying.
Im speaking from personal experience.

As an eight-year-old boy who didnt know


anything about human psychology, rhetoric,
alliteration, grammar, the rhythm of words, or
proper sentence structure, I used something
that I was intimately familiar withwhich was
wrestling promosand I applied the
structural format in those promos to the
essays I wrote in school as a child.

Since I was able to intuit the basic architecture


for persuasive writing, I was head and
shoulders above my peers. As I stated earlier,
good writing is good architecture.

If youre reading this book, Im willing to bet


that you are at least twice the age that I was as
an 8-year-old sitting in front of the TV
watching wrestling. Youre probably three
times as smart t0o. If I could map the
structure of a monologue, then you can
definitely give your next business proposal or
term paper the kind of structure that it
requires to get the result that you want.
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For the sake of clarity lets briefly go over the 3


structural components of an effective
persuasive essay:

The Power of the Pyramid

Introduction: This beginning paragraph


may consist of 3 sentences or more. In your
introduction you must simply identify the
subject or topic of discussion that you wish to
share with your reader. Next, you must briefly
explain why the subject is important or
address some social conflict stemming from
the subject that you are bringing to our
attention. Finally, clearly state where you
stand on the issue.

Your position should be debatable. If it is not


debatable, then there would be no need to
persuade your reader to side with, or respect,
your argument. This is because the truth in
your stance would already be self-evident to
every reader.

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A persuasive essay explaining why Rakim is


ONE OF the greatest rappers of all time is not
really debatable, therefore it is not a good
thesis for a persuasive essay. It is important to
understand that the inherent value of a
persuasive essay rests in the fact that it offers
sound conclusions to debatable topics that
were not self-evident to you before you
initially read the essay.

Body: The body may include multiple


paragraphs. This is the meat of your paper.
This is where the reader either decides that
you are onto something, or realize that you
dont know what youre talking about.

Here, you are making a case for why you are


taking the stance that you did at the end of
your introduction. You must justify your
argument with logic. If what youre saying
doesnt make sense, then why should anyone
with good mental health value what you are
saying? If you know that what youre saying
doesnt quite make sense, then dont say it.
Dont lie to the reader.

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Youre a sales person making a pitch. You


need that bread in your potential patrons
wallet. That bread could be money, if youre
writing for business purposes. If youre a
student, it could be an A+ grade on your
paper. You get it by instilling trust. Use
respected sources to give credibility to your
argument. Its a cosign. A cosign from a
credible source builds trust in your words.

If your words were to leap off of the page and


materialize in a physical form would your
reader break every bone in their hand if they
tried to punch it as hard as they could?

You want to get your argument to the point


where the reader is hesitant to ball up their
fists because they dont want to experience
that kind of pain. You must do your best to
make sure that any attempt that the reader
makes to refute your argument brings them
pain. WORDS ARE REAL (W.A.R.). Yours
better be steel. I declare W.A.R.

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THE PSYCHOLOGY BEHIND EFFECTIVE PERSUASIVE WRITING

Formal persuasive writing is all about


conquest. For you, the writer, the coveted
prize is your readers confidence in your
words. When people have confidence in what
you say, then you have the ability to not only
influence their minds, but the minds of those
whom THEY influence. Influence gives you
power and you can accumulate power through
persuasive writing when you think critically.

Critical thinking isnt the ability to see flaws in


an opposing viewpoint. It is the ability to see
the flaws and shortcomings in your own. Only
then can you give your argument the strength
and vitality that it needs to live unmolested in
your readers mind.

Conclusion: Okay, this is where you say that


fly shit that pulls all of the points that you
have been making in the body of your paper
together. Clearly explain how all of your
arguments and observations validate the
stance on the issue that you took at the end of
your introduction.

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Style on the reader with witty quotes that are


relevant to your narrative. Good writing is
high fashion. In your conclusion, youre
hitting the runway. Be confident. Confidence
is sexy, even when your face is busted and
riddled with acne.

Dont begin your final paragraph by saying In


conclusion I think If its the last paragraph,
or last couple of paragraphs, theres no need
to say In conclusion. The reader can already
see that youre concluding your argument
because they see that they are approaching the
end of your paper.

Last, but certainly not least, you want to proof


read your work. A paper riddled with
numerous errors detracts from your
credibility. Be critical of yourself. When you
edit your work, read what is ACTUALLY on
the paper, as opposed to what you THINK you
wrote on the paper.

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Reading your paper out loud to someone with


good judgment is cool, but thats not editing.
We read with our eyes, and not with our ears.
A man or woman with a sexy voice can make
anything sound good, but that doesnt mean
that it is when you actually read it in black and
white. You, and/or someone else, need to SEE
what has been written in print.

I hope that this offering was helpful to you in


your effort to become a more effective
persuasive writer. I have provided you with
the rudiments that you need. It is up to YOU
to build on what has been offered here by
writing frequently while studying the masters.

If you have any specific questions pertaining


to the subject at hand you can reach me at
adikabutler@yahoo.com. Make sure that
you type W.A.R. in the subject heading of
that email and I will get back to you as soon as
possible. If you would like to send me a
donation, you can do so via PayPal by using
the same email address above.

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THE PSYCHOLOGY BEHIND EFFECTIVE PERSUASIVE WRITING

Send me what you can. You determine the


price of the book based on how much you
value what has been imparted to you here.
Thank you for your time. I wish you much
success in your future writing endeavors.

Your life is a ritual, and everyone has a right to


write their own rite. Words Are Real, but so
are your chances of achieving your goals
through the time-honored art of persuasion.

************

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