India Uninterruptible Power Supply Market PDF

India UPS Market
P1F6-27
November 2008
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Table of Contents
Chapter 1
Executive Summary
1.1
1.2
1.3
1.4
1.5
1.6
Chapter 2
10
11
12
13
15
16
Total Indian UPS Market

2.1
2.2
2.3
2.4
2.5
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Indian Economy Snapshot

Market Overview
Research Scope and Objectives
Competitive Analysis
Major Research Findings
Conclusion
Slide No
Market Overview and Definitions

Market Engineering Measurement Analysis
Industry Challenges
Market Drivers and Restraints
Total Market Analysis
18
25
26
29
35
Table of Contents (Contd)

2.6
2.7
2.8
2.9
2.10
2.11
Chapter 3
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
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Demand Analysis
Market and Technology Trends
Pricing Trends
Market Share Analysis
Distribution Channel Analysis
Conclusion and Recommendations
37
39
43
45
52
54
Less than 1kVA UPS Market

Market Overview
Revenue Forecasts
Demand Analysis
Pricing Trends
56
57
58
61
63
64
66
67

Chapter 4
1-5kVA UPS Market
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
Chapter 5
69
70
71
74
76
78
80
81
5.1-20kVA UPS Market

5.1
5.2
5.3
5.4
5.5
5.6
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Market Overview
Revenue Forecasts
Demand Analysis
Pricing Trends
Market Overview
Revenue Forecasts
Demand Analysis
83
84
85
88
90
91
6

5.7
5.8
Chapter 6
6.1
6.2
6.3
6.4
6.5
6.6
6.7
6.8
Chapter 7
7.1
7.2
7.3
7.4
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Pricing Trends
93
94

Market Overview
Revenue Forecasts
Demand Analysis
Pricing Trends
96
97
98
101
103
104
106
107

Market Overview
Revenue Forecasts
109
110
111
114
7

7.5
7.6
7.7
7.8
Chapter 8
8.1
8.2
8.3
8.4
8.5
8.6
8.7
8.8
Chapter 9
9.1
9.2
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Demand Analysis
Pricing Trends
116
117
119
120
More than 200kVA UPS Market

Market Overview
Revenue Forecasts
Demand Analysis
Pricing Trends
122
123
124
127
129
130
132
133
Appendix
Abbreviation
Glossary
135
137
8
Chapter 1
Executive Summary
1.1 Indian Economy Snapshot

ECONOMIC GROWTH INDICATORS
FDI Inflow in India (USD Million)
- USD 4.7 trillion
20,000
GDP @ Market Exchange Rates (2007-08)
- USD1.2 trillion
18,000
Expected GDP Growth Rate
- 7.5-8.0 percent
(2008-09)
Population
- 1.1 billion
Inflation Rate( August 2008)
- 12.0 percent
Foreign Investment (2007-08)
- USD18.0 billion
Foreign Exchange Reserves
- USD275.0 billion
Inflow(USD Million)
GDP by PPP (2007-08)
18,000
15,726
16,000
14,000
12,000
10,000
8,000
5,546
6,000
4,000
2,634
3,759
2,000
Note: All the above mentioned figures are approximate figures
0
2003-04
2004-05
2005-06
2006-07
2007-08
Year
The major sectors/segments which will witness high growth rates in the
next five years are
Banking Financial Services and Insurance (BFSI) Sector

Telecom Sector
Retail Sector
Information Technology (IT) / Information Technology
Services (ITES) Sector
Manufacturing Sector
Real Estate
Infrastructure etc
The Gross Domestic Product (GDP) growth rate for FY 2007-08 was 8.5
Enabled
Apart from these, both state and central government would be spending
huge amounts on new purchases for its various initiatives and schemes
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Source: Ministry of Commerce & Industry (GOI)
percent. The GDP growth rate is expected to be in the range of 7-8

percent till FY 2011-12, making India one of the very few economies to
have a continuous high GDP growth rate. This sustained high growth rate
in GDP is having a positive cascading effect on all the industries,
segments, and verticals; of which Uninterruptible Power Supply (UPS) is
not an exception.
10
1.2 Market Overview
UPS Market: Revenue Forecasts (India), 2004-2014
was worth USD 544.4 million in
Revenue Growth Rate (%)
1,400.0
40.0
1,200.0
35.0
30.0
1,000.0
25.0
800.0
20.0
600.0
15.0
400.0
2007
The growth rate in the base year
Revenues ($ Million)
Revenues($ Million)
The total Indian Static UPS market
2007 was 33.7 percent
a Compound Annual Growth Rate

(CAGR)
5.0
0.0
0.0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Year
of 13.4 percent from
2007 to 2014
10.0
200.0
The market is expected to witness
The Indian UPS market is a

combination of Indian as well as
multinational suppliers
Note: All figures are rounded; the base year is 2007. Source: Frost & Sullivan
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1.3 Research Scope and Objectives

This research study highlights opportunities and challenges present in the Indian UPS market with
the following objectives :
To determine the current market size and assess the future growth rates of the UPS
market in India by power range
To identify and analyze the key market drivers and restraints that are expected to shape
the market
To assess and identify market opportunities for UPS systems in India through end-user
analysis and forecasts of key vertical markets
To discuss and analyze the key market changes and challenges that have an impact on
the UPS sales
To provide market share analysis by power range and discussion on the key competitive
factors for the UPS market
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1.4 Competitive Analysis
The Indian UPS market is a highly competitive, fragmented, and growing market with both
multinational and Indian suppliers competing for space
The competitiveness in the market is increasing with less barriers for the entry of new
participants, especially in the low end power range (up to 20kVA)
The market has seen the exit of both multinational (Mitsubishi, Siemens) and Indian suppliers
(TVS Electronics Limited) in the last few years primarily due to intense price pressure and a
need or desire or strategic decision to focus on its core areas
Price, after-sales service, and delivery are becoming the key differentiating factors in
addressing the demand of the market
The higher power range segment, especially more than 60kVA onwards is dominated by the
multinational companies with very few Indian suppliers operating in this space
Some Indian suppliers who are operating in the low end power range segment (up to 20kVA )
are forming Joint Ventures (JV) or technical tie-ups or distribution tie-ups to cater to the midend and high-end power ranges (20 kVA onwards) with multinational companies, especially
from Europe, which do not have direct presence in India. This is basically done by the Indian
suppliers to widen their product range and also to increase their margins, which are higher
when compared to those in the low-end power range (up to 20kVA ). Unitek Power Solutions
India Ltd has recently formed a JV with Borri S. p. A., Italy
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Competitive Analysis (Contd)
Offline, Line-Interactive and Online UPS, especially up to 10kVA, are sold primarily through
resellers channel partners. From 10kVA to 60kVA, many Online UPS are sold through ValueAdded Resellers (VAR), in addition to being sold by the direct sales team of suppliers. From
60kVA onwards, products are generally sold by direct sales team of suppliers
To offset the increase in the cost of raw materials and other overheads, UPS suppliers are
strengthening their raw material sourcing processes, making their supply chains more efficient
and expanding their distribution networks in order to remain competitive in the market
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1.5 Major Research Findings

Opportunities and Forecasts
The Indian UPS market is projected to exhibit double-digit growth rates up to 2012 resulting
from steady demand from sectors like Banking, Financial Services and Insurance (BFSI),
telecom, retail, Information Technology and Information Technology enabled services
(IT/ITES), manufacturing, infrastructure and others
Post 2012, the market may not be able to sustain the double-digit growth as the growth of
major end-user segments may slow down
Robust growth of the UPS market offers opportunity to both multinational and Indian suppliers
to introduce better products at competitive prices with excellent after-sales service support
The total Indian UPS market in 2007 (base year) was pegged at USD 544.4 million (1 USD =
INR 41.3) up from USD 407.2 million (1 USD = INR 45.3) in 2006. In INR terms, the growth
has been 22 percent. In dollar terms, the growth has been 33.7 percent. This is because of 10
percent appreciation of INR with respect to USD in 2007 compared to that in 2006
Overall, the market is projected to grow at a CAGR of 13.4 percent
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1.6 Conclusion
The increase in the costs of manpower and some key components are putting pressure on the
margins of the UPS suppliers
Servicing of especially the larger kVA UPS systems, which is an essential consideration for the
end users, offers UPS suppliers a good opportunity for creating a loyal customer base, thereby
increasing chances for repeat sales in the future
UPS systems over the years have been increasing in complexity, and require specialized
know-how and technical knowledge for both sales and services
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Chapter 2
Total Indian UPS Market
17
2.1 Market Overview and Definitions

Market Overview
The Indian UPS market is a highly competitive, fragmented, and growing market with both
multinational and Indian suppliers competing for space
More than 300 suppliers are present in the market
Suppliers can be broadly classified or tierized into three categories:
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Tier 1 suppliers are those who have a pan India presence. For example, Emerson
Network Power (India) Private Limited , Numeric Power Systems Limited, APC-MGE and
others. They cater to about 60 percent of the market
Tier 2 participants are those who have a regional sales and services presence in two or
three regions of the country. For example, Uniline Energy Systems Pvt Ltd, Tritronics
(India) Pvt Ltd and others
Tier 3 participants are those who have presence in pockets (two or three cities or in a
particular state only). They could be present in a single region of the country as well,
though that is rare
18
Market Overview and Definitions (Contd)
The Indian UPS market is currently witnessing double-digit growth rate. The revenues of all
the major suppliers, Indian as well as MNC have shown double-digit growth
The market is being consolidated globally and this is making its presence felt in India as well.
Consolidation among Indian suppliers in the near future is not ruled out
Most of the suppliers, in this rapidly expanding market are competing for share at the cost of
profits. At the other side of the spectrum, a few vendors are vying for growth in both market
share as well as profits
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Definitions
A UPS is a device or a network of devices that serves as a form of backup power ensuring a
continuous supply of electrical power to various electronic devices. The power supplied can last
anywhere from a few minutes to several hours, depending on the setup of the system and the
equipment.
By deploying these systems, users are expected to be able to conduct the following:
Have sufficient power to keep the equipment running during the time taken to start a
backup generator after a power failure
Minimize the downtime of a power outage by allowing sufficient time to conduct a proper
backup and shut down of networks and computer systems, so as to prevent losss of
important information and data
Adequate power to keep mission-critical applications running during power outages
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Certain UPS systems also serve as power regulators, which prevent the undesirable effects of
power anomalies and ensure that a constant amount of electrical power is supplied. Associated
electronic devices are usually mission-critical in nature and cannot be shut down unexpectedly
This study defines one unit as a single UPS, which consists of a battery, a battery charger or
rectifier, and an inverter. The revenues presented in this study represent the suppliers revenue
(excluding distributors revenue). Revenue consists of unit sales and not of services or any other
complementary products
This study segments the research service by the following power ranges :
Less than 1kVA
1-5 kVA
5.1-20 kVA
20.1-60 kVA
60.1-200 kVA
More than 200 kVA
The scope of the study is limited to the static UPS product range
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The measurements here are given in US dollars and the currency conversion rate is the average
conversion rate for a full calendar year (1st January to 31st December)
The base year has been taken as 2007 (1st January07 to 31st December07). Calendar years
have been considered in this research service
Forecast has been given for the next seven years, that is, up to 2014
Conversions from INR to 1 USD in this study are at the rates given below
Year
INR
2004
45.3
2005
44.1
2006
45.3
2007
41.3
2008-14
41.3 (For the forecast period, the rates of 2007 have been taken)
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Standby or Offline UPSStandby UPS systems are one of most commonly used UPS systems.
They are usually used for running the less mission-critical applications. Electrical power flows
from the power grid into the application, and at the same time, charges the battery. When not in
use, the battery remains idle and does not interfere with the running of the application. When
utility power fails, UPS system is kick-started and power flows from the battery into the
application, keeping it running even though it does not receive power from the power grid.
Applications include personal desktops, printers , small servers and others. The topology of the
Standby (Offline) UPS system is available in the below 5 kVA range.
Line Interactive UPSMost commonly found in small businesses and small server applications.
Electrical power flows from the power grid through a transfer switch and into an inverter, which
is connected to the output of the UPS system. When power from the power grid fails, the
transfer switch is opened and power flows from the battery to the application. Line interactive
UPS system also provides additional filtering and protection. This topology of UPS systems
dominates the UPS types in the 0.5 to 5 kVA range, although it is also available in the below 20
kVA range.
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Online UPSOnline UPS systems are generally more expensive than the other two and are
mainly sold in the 3 kVA and above power range. In an online UPS system, the primary power
path is to the inverter instead of from the power grid. The battery, along with a rectifier plays the
major role in powering the application, even under normal situations. Using a double conversion
topology, the power from the grid is converted from AC to DC and then to AC again, thus
effectively reducing all noises and harmonics that might be generated due to an unstable power
supply. This provides a near ideal electrical performance.
Standby or Offline and Line-Interactive UPS together contribute approximately 14-16 percent and
Online UPS, the balance amount by revenue of the total Indian UPS market
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2.2 Market Engineering Measurement Analysis

Total UPS Market: Market Engineering Measurements (India), 2007
Measurement Name
Measurement
Trend
Growth stage
Increasing
544.4 million
Increasing
1,316.5 million
Increasing
33.7%
Increasing
13.4%
Increasing
3 to 10 years
Decreasing
Price range in USD
35 to 200,000
Decreasing
Competitors (active market competitors in base year)
More than 20
Market age
Revenues (2007) in USD
Potential revenues (maximum future market size)
Base year market growth rate

Compound annual growth rate
Replacement rate ( average period of unit replacement)
Degree of competition
Increasing
Increasing
Degree of technical change
High
Increasing
Market concentration (percent of base year market controlled by top

three competitors)
41%
Stable
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25
2.3 Industry Challenges

Total UPS Market: Industry Challenges (India), 2008-2014
Uneven tax structure,

issue of entry
forms, and octroi
in some states
Cheap imports
from
China and Taiwan
Industry Challenges
Increasing raw
material
and manpower
costs
Under-rating of
UPS by
some participants
Source: Frost & Sullivan
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Industry Challenges (Contd)
Uneven Tax Structure, Issue of Entry Forms and Octroi in Some States
Taxes are not uniform in all the states in India. A few states such as West Bengal insist on entry
forms for any goods entering the state, while other states such as Maharashtra charge octroi on
goods entering selected cities in them. This results in delay in delivery of goods and also
increased product prices. Vendors supplying pan-India orders (for a single customer) suffer in
terms of payment delays, Liquidated Damage (LD) and others
Cheap Imports from China and Taiwan
China and Taiwan are the major countries for sourcing low price UPS systems. The cost of
importing UPS for most participants works out cheaper than manufacturing in India (mostly for
lower rating UPS less than 10 kVA). Line Interactive and online UPS, especially up to 10kVA
are mostly imported from China and Taiwan. This has resulted in only a few suppliers (WeP
Peripherals, Su-Kam, Microtek, Luminous and others) manufacturing less than 10kVA UPS
systems in India.
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Industry Challenges (Contd)
Increasing Raw Material Prices and Manpower Costs

Raw material prices have increased drastically in the last 2-3 years apart from the sharp
increase in battery prices (due to increase in lead prices). This has resulted in UPS suppliers
struggling to maintain their margins
Underrated Sales of UPS by Some Participants
Some suppliers sell underrated UPS in the market to gain higher margins. This affects other
suppliers in the market selling UPS as per their correct rating. This trend is prominent in the less
than 1kVA UPS and to some extent in the 1-5kVA UPS power range
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2.4 Market Drivers and Restraints

2008-2009 Impact
Total UPS Market: Market Drivers and Restraints (India), 2008-2014
Key Restraints
Key Drivers
Growth in IT and ITES Increase in demand from

market coupled with high industries such as BFSI,
growth rates of
data Retail,
Telecom,
centres
Manufacturing,
Infrastructure and others
Cannibalization of desktop sales

by laptops limits the growth of
the market
2010-2011 Impact
Growth
in
demand
from
2012-2014 Impact
home segment, Small Office
Home Office (SOHO), Small Governments emphasis High growth economy
and Medium Enterprises on computerization in growing by 7.5-8 percent,
and
offices which
is
having
a
(SME), and others as a schools
cascading
effect
on
the
result of increased PC
market
penetration
Improvement in power quality in

some regions or cities in the
country curtails the demand for
UPS systems for non critical loads
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Market Drivers
Total UPS Market: Market Drivers Ranked in Order of Impact (India), 2008-2014
Rank
Driver
1 - 2 Years
3 - 4 Years
5 - 7 Years
Growth in IT and ITES sector coupled with high growth

in data centres
High
High
Medium
Increase in demand from industries such as BFSI, retail,

telecom, manufacturing, infrastructure and others
High
High
Medium
Growth in demand from home segment, SOHO, SMEs

and others as a result of increased PC penetration
High
High
Medium
Governments emphasis on computerization in schools

and offices
High
High
Medium
High
High
Medium
High growth economy growing by 7.5-8 percent, which is

having a cascading effect on the market
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Market Drivers (Contd)

Growth in IT and ITES Sector Coupled with High Growth in Data Centers
The IT and ITES sector accounts for about 5 percent of Indias GDP and is expected to touch 7
percent GDP by 2010. The market is growing by 25-30 percent year on year. This segment is
one of the major drivers of UPS market growth. UPS systems of rating more than 20kVA onward
typically find application in this segment
Increase in Demand from Industries like BFSI, Retail, Telecom, Manufacturing,
Infrastructure and Others
Retail and telecom sector is witnessing steady growth along with BFSI, manufacturing and
infrastructure segments, leading to increased UPS demand
Growth in Demand from Home Segment, SOHO, SMEs and Others as a Result of
Increased PC Penetration
As of 2007, the number of SOHO companies in India is estimated to be more than 1.5 million.
Each SOHO setup has 1-10 PCs. This segment is witnessing steady growth. This apart
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Market Drivers (Contd)
from the home segment is likely to be a major growth enabler in the lower power range of the
UPS market
Governments Emphasis on Computerization in Schools and Offices

Both the state and central government are emphasizing the need for computerization in schools
and government offices, which automatically creates demand for UPS. Apart from that, the
various e-governance initiatives by the government are having a positive effect on the market
High Growth Economy which is growing by 7.5-8 percent, which is having a Cascading
Effect on the Market
Indian economy has witnessed 8.5-9 percent growth rate for the last two to three years. The
forecast for growth is above 7.5 percent for the next three to four years. This high growth rate in
the economy is expected to have a positive cascading effect on all the industry segments
including the UPS market
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Market Restraints
Total UPS Market: Market Restraints Ranked in Order of Impact (India), 2008-2014
Rank
Restraint
1 - 2 Years
3 - 4 Years
5 - 7 Years
Cannibalization of desktop sales by laptops limits the

growth of the market
High
High
High
Improvement in power quality in some regions or cities in

the country curtails the demand for UPS systems for non
critical loads
Low
Low
Medium
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Market Restraints (Contd)

Cannibalization of Desktop Sales by Laptops Limits the Growth of the Market
As laptops are gaining popularity over desktops, the sales of UPS in less than 1 kVA and 1-5
kVA is getting hit. Laptops have an internal battery and do not require an UPS. These two power
ranges are catering to the desktop PCs.
Improvement in Power Quality in Some Regions or Cities in the Country Curtails the
Demand for UPS Systems for Non critical Loads
Privatization of power distribution network in some regions or cities such as New Delhi, Mumbai,
Kolkata and others have resulted in improved power quality with lesser power outages, burnouts,
and voltage fluctuations. This has had a minor impact on the UPS market for 1 kVA and the 1-5
kVA range, typically serving the home, SOHO and SME / SMB segment (UPS used for protection
of non-critical IT equipment)
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2.5 Total Market Analysis

Total UPS Market: Revenue Forecasts (India), 2004-2014
Year
Revenues
Revenue
($ Million)
Growth Rate (%)
2004
295.0
---
2005
348.7
18.2
2006
407.2
16.8
2007
544.4
33.7*
2008
664.1
22.0
2009
797.0
20.0
2010
916.5
14.9
2011
1,035.7
13.1
2012
1,139.2
9.9
2013
1,230.4
7.9
2014
1,316.5
6.9
Compound Annual Growth Rate (2007-2014) 13.4%
* 10% appreciation of INR with respect to USD in 2007 compared to 2006

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Total Market Analysis (Contd)
The total UPS market in revenue

terms was estimated to be USD 544.4
million in 2007
The market is likely to witness double

-digit growth rates up to 2012 and
then slow down during the rest of the
forecast period
Demand from BFSI, retail, telecom,

manufacturing, infrastructure, IT/ITES
and other sectors are likely to fuel the
growth trend
Demand from the government, home

segment, SOHO, SMEs and others is
expected to drive unit sales growth
during the forecast period
The CAGR from 2007 to 2014 is likely

to be 13.4 percent
UPS Market: Revenue Forecasts (India), 2004-2014

1,400.0
40.0
1,200.0
35.0
30.0
1,000.0
25.0
800.0
20.0
600.0
15.0
400.0
10.0
200.0
5.0
0.0
0.0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Year
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2.6 Demand Analysis
Total UPS Market: Percent of Revenue by Power Range (India), 2007
60.1 - 200 KVA

18.7%
Above 200 KVA

9.0%
Less than 1 KVA
20.1 - 60 KVA
11.0%
14.5%
5.1 - 20 KVA
25.8%
1 - 5 KVA
21.0%
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In 2007, the 5.1-20kVA and above

200kVA range UPS was the largest
and
the
smallest
contributor,
respectively, to the market in
revenue terms
Contribution of less than 1kVA,15kVA, and 5.1-20kVA power range in
the overall market is expected to
decrease during the forecast period
The share of 20.1-60kVA, 60.1200kVA and above 200kVA power
range in the overall market is
expected to increase during the
forecast period
The maximum growth among all
power ranges is likely to be in the
above 200kVA category, where the
CAGR is likely to be 20.8 percent
37
Demand Analysis (Contd)

Total UPS Market: Percent of Revenues by Power Ranges (India), 2004-2014
Less than 1kVA
1-5kVA
5.1-20kVA
20.1-60kVA
60.1-200kVA
Above 200kVA
Year
(%)
(%)
(%)
(%)
(%)
(%)
2004
16.0
23.5
28.0
10.0
16.0
6.5
2005
15.5
23.0
27.5
10.3
16.5
7.2
2006
15.0
22.8
27.0
10.5
17.0
7.7
2007
14.5
21.0
25.8
11.0
18.7
9.0
2008
14.0
20.5
24.0
11.5
19.5
10.5
2009
13.0
20.3
22.7
12.0
20.5
11.5
2010
12.5
20.3
22.0
12.5
20.5
12.2
2011
12.0
20.0
21.8
13.0
20.5
12.7
2012
11.8
19.5
21.7
13.0
21.0
13.0
2013
11.5
19.0
21.5
13.0
21.5
13.5
2014
11.3
18.5
21.2
13.0
22.0
14.0
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2.7 Market and Technology Trends

Market Trends
The Indian UPS market has witnessed double-digit growth in the last two years and is projected
to exhibit double-digit growth rates up to 2012. Post 2012, the market may not be able to
sustain the double-digit growth as the growth of major end-user segments may slow down
End users are gradually shifting from less than 1kVA range to the next higher power range (1 5) kVA
SOHO/SMEs, major end users of less than 1 kVA range UPS are gradually shifting from
standalone UPS to small centralized UPS, automatically moving to the 1-5 and 5.1-20 kVA
range
Less than 1 kVA segment was historically dependent on the home segment and it is likely to
continue to remain so
Increased usage of laptop sales at the cost of desktop sales has affected the less than 1 kVA
segment. Suppliers are countering this trend by focusing more on the smaller cities (tier 2 and
tier 3) where mostly the desktops are sold these days
A major chunk of less than 1 kVA UPS is imported from China and Taiwan. This trend is also
observed in the 1-10 kVA online range but to a lesser extent
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Market and Technology Trends (Contd)
Modular UPS systems are gradually gaining acceptance in the market primarily because of hot
swapping features and the flexibility they offer in terms of redundancy
The demand for more than 200 kVA power range, especially from the manufacturing sector is
driving the sales for rotary UPS in India, affecting the static UPS market in the more than
200kVA power range
The contribution of 20.1-60kVA, 60.1-200 kVA, and above 200 kVA power range is likely to
increase to 13 percent, 22 percent, and 14 percent respectively of the total UPS revenue by
2014, from 11 percent, 18.7 percent, and 9 percent respectively in 2007 as a result of steady
increase in demand from BFSI, telecom, IT/ITES sector and others
The contribution of less than 1kVA, 1-5 kVA, and 5.1-20 kVA is likely to decrease to 11.3
percent, 18.5 percent, and 21.2 percent respectively, of the total UPS revenue by 2014 from
14.5 percent, 21 percent, and 25.8 percent respectively, in 2007
5.1-20 kVA is a competitive power range with both Indian as well as MNCs operating in this
space. The competition is tough with shrinking margins. Indian UPS suppliers not having a
major focus on the 20 kVA power range are expected to migrate to the rapidly growing more
than 20 kVA range, to avoid the cutthroat competition and shrinking margins
Suppliers, in order to meet end-users preference on reducing downtime, increased energy

savings, and system efficiency, are making efforts to incorporate the same in their product
offerings
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Some UPS suppliers are planning to replace the lead acid batteries by Ni-Cad or Lithium-ion
batteries in the long run, since the lead acid battery cost is prohibitively high at present. Ni-Cad
batteries have been in use for a long time but are not preferred by the suppliers
To counter the increasing battery costs, suppliers are planning to launch solar powered UPS
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41

Technology Trends
Modular UPS systems are gradually gaining prominence and are replacing conventional UPS
systems, primarily due to hot swapping features and the flexibility they offer in terms of
redundancy
Currently, end users prefer UPS with higher backup and online UPS with isolation transformers.
Suppliers have started providing solutions for the same
Use of Insulated Gas Bipolar Transistor (IGBT) rectifiers is gradually increasing
End users preference for multilevel redundancies right from grid to the load point has made the
leading suppliers look for a viable solution for the end-users preference
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2.8 Pricing Trends
Prices of UPS systems across all power ranges have reduced in the last two to three years due
to intense price competition and cheaper imports from China and Taiwan
Prices of 600 VA UPS, one of the highest selling category in less than 1 kVA power range, vary
between USD35-70 for Line-Interactive topology. Price for an online UPS of the same rating is
in the range of USD200-250
The table below indicates approximate price reduction across various UPS power ranges
Power Range
Price Drop (2004-07) (%)
Less than 1kVA
15-20 %
1-5kVA
10-15 %
5.1-20kVA
10-12 %
20.1-60kVA
12-15 %
60.1-200kVA
10-15 %
More than 200kVA
10-15 %
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Pricing Trends (Contd)
Prices of UPS are expected to drop further due to intense competition leading to price war
The cost of batteries has increased recently, putting pressure on the margins of UPS suppliers
The major reason has been the steep increase in the price of lead
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2.9 Market Share Analysis

Indian and MNC suppliers, both are present in the Indian UPS market
The major Indian suppliers are :
Numeric Power Systems Limited
DB Power Electronics Private Limited (Chloride Group plc has taken a strategic share in the
company)
Uniline Energy Systems (P) Ltd
Aplab Limited
Hi-Rel Electronics Limited
Tritronics (India) Pvt Ltd
Microtek Power Controls Private Limited
Power-One Micro Systems (P) Ltd
Su-Kam Power Systems Limited
WeP Peripherals Ltd
Consul Consolidated Pvt Ltd
Luminous Power Technologies (Private) Limited
Hita Technology Pvt. Ltd
Asia Powercom Pvt. Ltd
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Market Share Analysis (Contd)

Global Majors ( MNCs) operating in the Indian UPS market are :
Emerson Network Power (India) Private Limited
APC-MGE
Eaton Power Quality Pvt Ltd
GE Digital Energy
Socomec UPS India Private Limited
Delta Energy Systems (India) Private Limited
Other MNCs such as Aros, Tripp Lite Power Protection and others are also present in India
through their national distributors, PCI Limited and Rajdeep Energy Private Limited,
respectively
Two of the major rotary UPS suppliers namely Piller Power Systems and Hitech Power
Protection are present in India through their national distributors PCI Limited and Hi-Rel,
Electronics Limited respectively
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The Indian suppliers control approximately 60 percent of the market, and they typically operate
across all power ranges except for more than 200 kVA range, where DB Power/Chloride is the
only supplier
Indian suppliers have a sizeable presence in less than 1 kVA, 1 5 kVA, and 5.1-20 kVA
power ranges. Less than 1 kVA power range includes predominantly Indian suppliers selling
products imported from China and Taiwan, APC-MGE being the only formidable MNC
competing in the less than 1 kVA space
Indian suppliers, armed with a very well-oiled distribution network across Tier 1,Tier 2, and
Tier 3 cities are competing with MNCs by offering customized products and better after-sales
service
MNCs control 40 percent of the Indian UPS market and they are present across all power
ranges except for the less than 1 kVA range, wherein APC-MGE is a major participant. Other
global majors such as Emerson Network Power also operate in the less than 1kVA space, but
their share is low
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MNCs dominate the more than 60 kVA range, wherein product quality and technology is very
important
All the major multinational companies are present in India directly. The ones who are
represented by their distributors are expected to have a direct presence in the next couple of
years to tap the growing Indian market
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Total UPS Market: List of Selected Suppliers by Power Ranges Offered (India), 2007
Suppliers
Less than 1kVA
1-5kVA
5.1-20kVA
20.1-60kVA
60.1-200kVA
Above 200kVA
Emerson
APC-MGE
Eaton
GE
Socomec
Delta
Aros
Trip Lite
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Suppliers
Less than 1kVA
1-5kVA
5.1-20kVA
20.1-60kVA
60.1-200kVA
Above 200kVA
Numeric
DB Power
Uniline
Aplab
Hi-Rel
Tritronics
Microtek
PowerOne
Sukam
Wep
Consul
Luminous
Hita
Asia Powercom
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The top three suppliers control

more than 40 percent of the total
Total UPS Market: Market Share Analysis by

Revenues (India), 2007
Indian UPS market by revenue in

2007
Others
36.0%
Emerson
15.9%
Emerson and APC-MGE operate in

all power ranges of the Indian UPS
market whereas Numeric does not
Hirel
1.7%
operate in the more than 200kVA
Aplab
1.9%
Uniline
2.6%
Socomec
2.8%
Eaton
GE 4.6%
3.7%
DB
Power/Chloride
6.2%
Numeric
11.1%
power range
APC-MGE
13.5%
percent of the revenue
Note: Others include participants such as Tritronics, Consul and others and unorganized
sector participants
The next seven suppliers share 24

Others include participants such as
Tritronics, Consul and others and
unorganized sector participants
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2.10 Distribution Channel Analysis

Smaller kVA Power Range UPS systems (Less than 1kVA to 60kVA)
Smaller kVA UPS systems mostly in the range of less than 1kVA , 1-5kVA , 5.1-20kVA, and to
some extent 20.1-60kVA are sold or distributed through resellers or retailers. A huge chunk of
the less than 1kVA UPS are also sold through the desktop suppliers who bundle the UPS along
with their desktops. The desktop suppliers generally import the UPS from China or Taiwan.
Some UPS suppliers supply directly to end users. A few Indian suppliers Uniline Energy
Systems (P) Ltd, Tritronics (India) Pvt Ltd., and others have the Directorate General of
Supplies and Disposal (DGSD) Rate Contract (RC) for supplying to the government
establishments and defence sector. This RC is limited up to the 30kVA segment
UPS sold to PC suppliers
UPS suppliers
PC suppliers
UPS comes along with the PC
Resellers/Retail
ers
End User
Some UPS suppliers supply UPS (more than 1 kVA) directly to end user
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Distribution Channel Analysis (Contd)

Higher kVA Power Range UPS systems(60kVA onwards)
Higher kVA UPS systems (more than 60kVA) are sold through the suppliers direct sales team.
A few suppliers such as Emerson Network Power (India) Private Limited also sell products in the
more than 20 kVA range through their direct sales team as well as through channel partners or
system integrators. Suppliers are also supporting their channel partners (training, product
knowledge and others) to enable them to sell the higher kVA UPS. In higher kVA ratings,
project, technical, or electrical consultants also play a major role in selecting a particular brand
Channel
Partners/System
Integrators
UPS suppliers
Major chunk of the business is through the Direct Sales Team/

Direct Sales Division of the suppliers
End User
Project/technical/electrical consultants play a major

role in selecting the higher kVA UPS brand
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2.11 Conclusion and Recomendations
The Indian UPS market is witnessing double-digit growth rate and is expected to witness
similar growth (up to 2012) as a result of steady demand from various end-user segments
The market is being consolidated globally and this is making its presence felt in India as well.
Consolidation among Indian suppliers in the near future is not ruled out
Indian suppliers, to stay ahead in the market, are exploring opportunities for collaboration with
MNCs by forming JVs or technical tie-ups or distribution tie-ups. This could lead to a win-win
situation for both Indian as well as MNC suppliers
Different end users have specific applications and different requirements. They require product
customization to suit their requirements. It is important for suppliers to offer customized
solutions to end-user groups to survive and sustain higher growth in this fiercely competitive
market
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Chapter 3
Less than 1kVA UPS Market
55
3.1 Market Overview
The less than 1 kVA power range is characterized by the presence of all three different UPS
topologies - Offline, Line-Interactive, and Online UPS. Previously, this power range was
dominated by Offline UPS topology. Currently, the demand for Offline UPS is being replaced by
line-interactive UPS, which is technically a better product with low price variation as compared
to the Offline UPS
The major application for the less than 1kVA UPS system are desktop computers apart from
small power-consuming devices such as printers, small servers , Point Of Sales (POS)
Machines and others
Major end-user segments are the home segment, SOHO,SME/SMB and others
The market for less than 1kVA power range in India for 2007 was estimated at USD78.9 million
with the segment contributing about 14.5 percent of the total UPS market for 2007
The market for this segment is projected to clock revenues worth USD148.8 million by 2014
with a CAGR of 9.4 percent
P1F6-27
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Less than 1 kVA UPS Market: Market Engineering Measurements (India), 2007
Measurement Name
Measurement
Trend
Mature stage
Stable
78.9 million
Increasing
148.8 million
Increasing
29.2%
Increasing
9.4 %
Increasing
3 to 7 years
Decreasing
35 to 350
Decreasing
More than 20
Increasing
10
Increasing
Medium
Stable
32%
Decreasing
Market age
Potential revenue (maximum future market size)
Replacement rate (average period of unit replacement)

Price range in USD
Market concentration
(percent of base year market controlled by top three competitors)
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2008-2009 Impact
2010-2011 Impact
Less than 1kVA UPS Market: Market Drivers and Restraints (India), 2008-2014
Increased PC penetration
Key Restraints
Key Drivers
in tier 2 and 3 cities
P1F6-27
Cannibalization of desktop
sales by laptops limits the
Governments emphasis on
computerization in schools
and offices
Some
SOHO,SME/SMBs
replacing standalone systems
with small centralized UPS
system
2012-2014 Impact
Growth in demand from home

segment, SOHO,SMB/SMEs and
others on the back of increased
PC penetration
Improvement
in
power
quality
in
some
regions/cities
in
the
country
curtails
the
demand for UPS systems
for non critical loads
58
Market Drivers
Less than 1kVA UPS Market: Market Drivers Ranked in Order of Impact (India), 2008-2014
Rank
Driver
1 - 2 Years
3 - 4 Years
5 - 7 Years
Increased PC penetration in tier 2 and 3 cities
High
High
High

and offices
High
High
Medium
Growth in demand from home segment,SOHO,SMEs

etc on the back of increased PC penetration
High
High
Medium
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Market Restraints
Less than 1kVA UPS Market: Market Restraints Ranked in Order of Impact (India), 2008-2014
Rank
Restraint
1 - 2 Years
3 - 4 Years
5 - 7 Years
Cannibalization of desktop sales by laptops limits the

High
High
High
Some SOHO,SME/SMBs replacing standalone systems

with small centralized UPS system
Medium
High
High

critical loads
Low
Low
Medium
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3.4 Revenue Forecasts

Less than 1 kVA UPS Market: Revenue Forecasts (India), 2004-2014
Year
Revenues
Revenue
($ Million)
Growth Rate (%)
2004
47.2
2005
54.0
14.5
2006
61.1
13.0
2007
78.9
29.2
2008
93.0
17.8
2009
103.6
11.4
2010
114.6
10.6
2011
124.3
8.5
2012
134.4
8.2
2013
141.5
5.3
2014
148.8
5.1
---
Compound Annual Growth Rate(2007-2014) 9.4%

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Revenue Forecasts (Contd)
The market for less than 1kVA power range

in India for 2007 was estimated at USD78.9
million
The segment contributed about 14.5 percent

of the total revenues in 2007,and its share is
expected to decrease to 11.3 percent by
2014
The segment is expected to witness a

CAGR of 9.4 percent
The market is expected to touch USD 148.8

million by the end of the forecast period
The contribution of this segment over the

forecast period is expected to decrease as
end-user segments such as SOHO/SMEs
are likely to shift to the higher power range
that is, the 1-5 kVA range
Less than 1kVA UPS Market: Revenue Forecasts (India), 2004-2014

160.0
35.0
140.0
30.0
120.0
25.0
100.0
20.0
80.0
15.0
60.0
10.0
40.0
5.0
20.0
0.0
0.0
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Year
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3.5 Demand Analysis
Sizeable demand from home segment, SOHO, SME/SMBs, government department and others
is expected to drive demand for the less than 1 kVA UPS systems
Increased penetration of desktops in Tier 2 and 3 cities is also fueling the growth of the less
than 1kVA UPS systems
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Market Trend
Less than 1kVA segment is witnessing the entry of new participants who are basically importing
from China and Taiwan and selling them under their brand name. The new entrants are typically
suppliers having complimentary products such as personal computers, networking devices, PC
peripherals and others in their product basket
Since the majority of the less than 1kVA UPS are sold through the resellers or retailers who also
sell the other products of the new entrant, for a new supplier it is just extension of their product
range and using the same distribution network for their UPS range
Typical warranty period of one year for UPS systems in this range are being extended for a twoyear period to create a loyal customer base. Besides, the suppliers currently offer a one-year
warranty for batteries. This is, in addition to the onsite service being offered within city limits for
the end users
Suppliers operating in this are facing margin pressures due to intense competition
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Technology Trend
Less than 1 kVA UPS systems are mostly of the Line-Interactive topology
Online UPS in the 500/600VA and 800VA range are slowly gaining prominence; they are
generally plain-vanilla systems comprising plug and play features
Maintenance of UPS systems in this power range is generally hassle free
Suppliers are offering more battery backup than the normal 15 minutes generally seen in this
power range
Suppliers are making efforts to offer some unique features to differentiate themselves in this
highly commodised segment. The unique features vary from battery discharge protection, full
charge to overcharge, and overload protection
Wide input frequency range UPS are also being designed to ensure compatibility with
generators
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3.7 Pricing Trends
The price of less than 1 kVA UPS is decreasing every year
Suppliers are struggling to maintain their margins, which are the lowest in this power range
among all the power ranges, through product differentiation
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Less Than 1kVA UPS Market: Market Share Analysis

by Revenues (India), 2007
This is a highly fragmented

segment,
with
the
maximum
number of participants
APC-MGE
14.0%
Others
54.0%
Indian suppliers dominate the

less than 1 kVA segment
APCMGE is the only major

MNC supplier
Luminous
Sukam
4.0%
4.0%
WeP
6.0%
Numeric
11.0%
Microtek
7.0%
Others include suppliers such as

Asia Powercom, Champion and
others
Note: Others include suppliers such as Asia Powercom, Champion and others
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Chapter 4
1-5kVA UPS Market
68
4.1 Market Overview
1-5 kVA power range is the second largest segment in the Indian UPS market contributing
about 21 percent of the market in terms of revenue
The market for 1-5 kVA power range in India for 2007 is estimated at USD114.3 million; the
segment is expected to witness a CAGR of 11.4 percent
UPS in this power range is of Offline, Line-Interactive, and Online topology
The major application for 1-5 kVA UPS system is for desktop computers, bank ATMs, telecom
equipment, servers, medical equipment, and others
The major end-user segments are the SOHO, Small and Medium Enterprises (SME)/Small and
Medium Business (SMB), Banking Financial Services and Insurance (BFSI), state and central
government and others
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1-5 kVA UPS Market: Market Engineering Measurements (India), 2007
Measurement Name
Measurement
Trend
Growth stage
Increasing
Revenues(2007) in USD
114.3 million
Increasing
243.6 million
Increasing
23.1%
Increasing
11.4%
Increasing
5 to 7 years
Decreasing
100 to 1,750
Decreasing
More than 15
Increasing
Increasing
Medium
Stable
41%
Decreasing
Market age

Price range in USD
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2008-2009 Impact
2010-2011 Impact
1-5 kVA UPS Market: Market Drivers and Restraints (India), 2008-2014
Key Restraints
Key Drivers
Growth
in
demand
from
SOHO,SME/SMBs and others
Governments emphasis on
computerization in schools
and offices
2012-2014 Impact
Increase in demand
BFSI sector
in
from
Cannibalization of desktop
Improvement
sales by laptops limits the

quality in some regions or

cities in the country
curtails the demand for
UPS systems for non
critical loads
Increase in demand from

manufacturing industry and
others
power
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Market Drivers
1-5 kVA UPS Market: Market Drivers Ranked in Order of Impact (India), 2008-2014
Rank
Driver
1 - 2 Years
3 - 4 Years
5 - 7 Years
Growth in demand from SOHO, SME/SMBs and others
High
High
Medium

and offices
High
High
Medium
Increase in demand from BFSI sector
High
High
Medium
Increase in demand from manufacturing industry and

others
Medium
Medium
Medium

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Market Restraints
1-5 kVA UPS Market: Market Restraints Ranked in Order of Impact (India), 2008-2014
Rank
Restraint
1 - 2 Years
3 - 4 Years
5 - 7 Years
Cannibalization of desktop sales by laptops limits growth

of the market
High
High
High
Low
Low
Medium

critical loads
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1-5 kVA UPS Market: Revenue Forecasts (India), 2004-2014
Year
Revenues
Revenue
($ Million)
Growth Rate (%)
2004
69.3
2005
80.2
15.7
2006
92.8
15.8
2007
114.3
23.1
2008
136.1
19.1
2009
161.8
18.8
2010
186.1
15.0
2011
207.1
11.3
2012
222.1
7.3
2013
233.8
5.2
2014
243.6
4.2

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1-5kVA UPS Market: Revenue Forecasts (India), 2004-2014

300.0
The market for 1-5 kVA power range in

India for 2007 was estimated at USD
114.3 million
The segment contributed about 21

percent of the total revenues for 2007
and its share is expected to decrease to
18.5 percent by 2014

CAGR of 11.4 percent as a result of
steady demand from SOHO,SMB/SMEs,
government sector, BFSIs and others
The market is expected to reach USD

243.6 million by the end of the forecast
period
20.0
200.0
15.0
150.0
10.0
25.0
250.0
100.0
5.0
50.0
0.0
0.0
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Year
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4.5 Demand Analysis
Huge demand from SOHO,SMB/SMEs, government sector, BFSIs and others are expected to
drive the demand in the 1-5 kVA UPS segment
Demand from SOHO, SMB/SMEs is due to the increased PC penetration, IT infrastructure

investments, IT network upgrades and others. There has been a gradual shift in this sector from
a small standalone system to an entry level centralized UPS system
The various computerization initiatives of both the central and state governments have fuelled
the demand for UPS in this power range. This trend is likely to continue
BFSI market has also fuelled the demand in a major way. Bank ATMs, which increased rapidly
over the last three to four years have been one of the major end users of UPS in the power
range of 1-5kVA. Recently, Reserve Bank of India (RBI), the central bank in India, has
recommended ATM sharing among the various banks. This may lead to a lesser number of
new ATMs being rolled out, which is likely to affect the market growth of this segment in the
short term. Co-operative banks, which have not invested substantially in their IT infrastructure
to-date, are gradually investing in improving the same
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Demand Analysis (Contd)
Increase in demand arising from specialized applications such as telecommunications and

medical devices
India has recently been promoting itself as a Health Tourism Destination. This has led to an
increased demand for UPS for mission-critical medical devices
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Market Trend
A majority of the suppliers operating in this space prefer imports from China and Taiwan rather
than producing in India as they feel importing works out to be cheaper than local production.
Since this segment is also fragmented and highly competitive, suppliers are continuously
looking for cheaper import sources
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Technology Trend
1-5 kVA UPS systems can be Offline or Standby, Line-Interactive, or of Online topology
However, offline and Line-Interactive are the prominent topologies
Suppliers are trying to differentiate themselves in this market, which is slowly becoming a
commoditized segment
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4.7 Pricing Trends
The prices of 1-5 kVA UPS systems have reduced by approximately 10 to 15 percent over the
last two to three years
Key reason for the price decline has been the intense competition due to increasing number of
suppliers in this segment of the market
Recent increase in battery costs has led to shrinking margins of suppliers
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1-5kVA UPS Market: Market Share Analysis by

This is a highly fragmented segment,

with both Indian
Others
51.0%
as well as MNCs
competing for market share

Numeric
20.0%
Indian suppliers dominate the 1-5

kVA segment
Emerson and APCMGE are the two

global majors, well entrenched in this
Uniline
8.0%
Emerson
9.0%
APC-MGE
12.0%
Note: Others include suppliers such as GE, Delta, Eaton and others
segment
Others include suppliers such as GE,

Delta, Eaton and others
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Chapter 5
82
5.1 Market Overview
5.1-20 kVA power range is the largest segment in the Indian UPS market contributing about
25.8 percent of the market in revenue terms
The market for less than 5.1-20kVA power range in India for 2007 was estimated at USD140.4
million
The segment is expected to witness a CAGR of 10.3 percent
UPS in this power range is of online topology. Some line-interactive UPS above 5 kVA is also
available, however they are not very prominent
The major application for 5-20kVA UPS system is in high end desktops and servers, medical
equipment such as X-ray machines, CT Scanners, MRI scanners and others
The major end-user segments are BFSI, IT/ITES, telecom, industrial, medical devices and
others
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5.1-20 kVA UPS Market: Market Engineering Measurements (India), 2007
Measurement Name
Measurement
Trend
Growth stage
Increasing
140.4 million
Increasing
279.1 million
Increasing
27.7%
Increasing
10.3%
Increasing
5 to 10 years
Decreasing
3,000 to 7,000
Decreasing
More than 10
Increasing
Increasing
Medium
Stable
36%
Decreasing
Market age

Price range in USD
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2008-2009 Impact
5.1-20 kVA UPS Market: Market Drivers and Restraints (India), 2008-2014
2010-2011 Impact
2012-2014 Impact
from
Growth in demand from Telecom

and IT/ITES sector
Governments
stress
on
computerization in offices
Increase in demand from

manufacturing industry etc
Key Restraints
Key Drivers
Increase in demand
BFSI sector
Slow
replacement
affecting new sales
rate
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Market Drivers
5.1-20 kVA UPS Market: Market Drivers Ranked in Order of Impact (India), 2008-2014
Rank
Driver
1 - 2 Years
3 - 4 Years
5 - 7 Years
Increase in demand from BFSI sector
High
High
Medium
Growth in demand from Telecom, IT/ITES etc
High
High
Medium
Governments stress on computerization in offices
High
High
Medium
Increase in demand from manufacturing industry etc
Medium
Medium
Medium
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Market Restraints
5.1-20 kVA UPS Market: Market Restraints Ranked in Order of Impact (India), 2008-2014
Rank
Restraint
1 - 2 Years
3 - 4 Years
5 - 7 Years
Slow replacement rate affecting new sales
High
Medium
Medium
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5.1-20 kVA UPS Market: Revenue Forecasts (India), 2004-2014
Revenues
Revenue
Year
($ Million)
Growth Rate (%)
2004
82.6
---
2005
95.9
16.1
2006
109.9
14.7
2007
140.4
27.7
2008
159.4
13.5
2009
180.9
13.5
2010
201.6
11.5
2011
225.8
12.0
2012
247.2
9.5
2013
264.5
7.0
2014
279.1
5.5

P1F6-27
88
5.1-20kVA UPS Market: Revenue Forecasts (India), 2004-2014

Revenue Growth Rate %)
300.0
30.0
250.0
25.0
200.0
20.0
150.0
15.0
100.0
10.0
50.0
5.0
0.0
0.0
The market for 5.1-20 kVA power range in

India for 2007 was estimated at
USD140.4 million
The segment contributed about 25.8

percent of the total revenues for 2007 and
its share is expected to decrease to 21.2
percent by 2014

CAGR of 10.3 percent
The market is expected to reach

USD279.1 million at the end of the
forecast period
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Year
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5.5 Demand Analysis
Steady demand from BFSI,IT/ITES , telecom, medical devices market, industrial segment and
others is expected to drive the demand in the 5-20kVA UPS segment
BFSI in India is investing heavily in IT infrastructure to provide better service to end users and
also to comply with the various government regulations
The IT/ITES market is witnessing a steady growth rate, which also drives the demand for 520kVA power range UPS
Growth in the telecom sector is also fuelling the growth of the market
India projecting itself as a Health Tourism Destination is creating a sizeable demand for the
medical devices market
High growth of the machine tool sector is adding to the increased demand
P1F6-27
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Market Trend
Suppliers operating in this space, typically have their own UPS manufacturing capabilities
However, a few suppliers also occasionally import complete systems when a customers huge
requirements are to be delivered over a shorter time frame
P1F6-27
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Technology Trend
5.1-20 kVA UPS systems are usually single- phase UPS with some three-phase UPS also being
sold in this segment
A majority of the UPS sold in this power range are of online topology with some line - interactive
UPS also being available in the market
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5.7 Pricing Trends
The prices of 5.1-20 kVA UPS systems have reduced by about 10-12 percent in the last 2-3
years
The price of three-phase UPS is more than single-phase UPS
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The largest segment in the Indian

UPS market, in terms of revenue
contribution 25.8 percent, in 2007
5.1-20kVA UPS Market: Market Share Analysis by

Both Indian companies as well as

MNCs compete for market share
Others
44.6%
Numeric
12.8%
Numeric leads the market in this

segment with
a share of approx
12.8
in
percent
followed
Aplab
5.0%
Eaton
7.0%
APC-MGE
11.9%
DB Power/Chloride Emerson
10.8%
7.9%
by
2007,
APC-MGE
closely
and
Emerson Network Power
The
top
five
suppliers
control
approximately 51 percent of the

segment market size, in revenue
Note: Others include suppliers such as Delta, Consul and others
terms
Others include suppliers like Delta,

Consul and others
P1F6-27
94
Chapter 6
95
6.1 Market Overview
20.1-60 kVA power range contributes about 11 percent of the revenues in the Indian UPS
market
Only online topology UPS is sold in this category due to high power load and criticality of the
equipment.
The major application for 20.1-60 kVA UPS system is in high precision industrial equipment
such as CNC lathes, CNC drills, CNC milling machines, automation equipment such as PLC
controls, medical equipment such as CT scanners, MRI scanners and others
The major end-user segment is BFSI, IT/ITES, telecom, government (research labs, defense
applications and others), medical devices sector, manufacturing sector and others
The market in India for 2007 was estimated at USD59.9 million; the segment is expected to
witness a CAGR of 16.1 percent
P1F6-27
96

Measurement Name
Measurement
Trend
Growth stage
Increasing
59.9 million
Increasing
171.1 million
Increasing
40.0%
Increasing
16.1%
Increasing
5 to 10 years
Decreasing
7,000 to 12,000
Decreasing
More than 10
Increasing
Stable
High
Increasing
52%
Stable
Market age

Price range in USD
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2008-2009 Impact
20.1-60 kVA UPS Market: Major Market Drivers and Restraints (India) 2008-2014
2010-2011 Impact
2012-2014 Impact
Key Restraints
Key Drivers
Growth
in
demand
from
Telecom, IT/ITES, BFSI sectors
Increase in demand
Medical
Devices
Manufacturing Sector
Slow
replacement
affecting new sales
from
and
Demand from Government

sector
(Research
Labs,
Defence Establishments and
others)
rates
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Market Drivers
20.1-60 kVA UPS Market: Market Drivers Ranked in Order of Impact (India), 2008-2014
Rank
Driver
1 - 2 Years
3 - 4 Years
5 - 7 Years
Growth in demand from telecom, IT/ITES, BFSI sectors
High
High
Medium
Increase in demand
manufacturing sectors
High
High
Medium
Demand from government sector (research labs,

defence establishments and others)
High
High
Medium
from
medical
devices
and
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Market Restraints
20.1-60 kVA UPS Market: Market Restraints Ranked in Order of Impact (India), 2008-2014
Rank
Restraint
1 - 2 Years
3 - 4 Years
5 - 7 Years
Slow replacement rates affecting new sales
High
Medium
Medium
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100

Year
Revenues
Revenue
($ Million)
Growth Rate (%)
2004
29.5
2005
35.9
21.7
2006
42.8
19.1
2007
59.9
40.0
2008
76.4
27.5
2009
95.6
25.2
2010
114.6
19.8
2011
134.6
17.5
2012
148.1
10.0
2013
159.9
8.0
2014
171.1
7.0

P1F6-27
101

180.0
45.0
160.0
40.0
140.0
35.0
120.0
30.0
100.0
25.0
80.0
20.0
60.0
15.0
40.0
10.0
20.0
5.0
0.0
0.0
The market for 20.1-60 kVA power range in

India for 2007 was estimated at USD59.9
million
The segment contributed about 11 percent

of the total revenues for 2007, and its share
is expected to increase to 13 percent by
2014

The market is expected to touch USD171.1

million by the end of the forecast period
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Year
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6.5 Demand Analysis
Steady demand from BFSI, IT/ITES, telecom, medical devices market, industrial segment and
others is expected to drive the demand in the 20.1-60 kVA UPS segment
BFSI sector in India is investing heavily in IT infrastructure to provide better service to the end
users and also to comply with the various government regulations
IT/ITES sector is witnessing a steady growth, which also drives the demand for 20.1-60 kVA
power range UPS
Growth in the telecom sector is also fuelling the growth of the market
India projecting itself as a Health Tourism Destination is creating a sizeable demand from
medical devices sector
High growth of the machine tool sector is leading to the increased demand
P1F6-27
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Market Trend
Suppliers opt for OEM tie-ups, especially with medical devices companies for CT scanners, MRI
scanners and others. Since majority of the high-end medical devices are supplied by MNCs, they
have global tie-ups with selected UPS suppliers (Socomecs global tie-up with Philips Medical
and others). The UPS is bundled with the medical device. In a few cases, some medical devices
suppliers leave the decision of procuring UPS to their local counterparts, that accordingly tie up
with a local vendor. The local counterparts of multi-national medical devices suppliers sign rate
contract with UPS suppliers, valid for a fixed period of time
Some UPS suppliers also have a tie-up with machine tool OEMs
P1F6-27
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Technology Trend
20.1-60 kVA UPS is of online topology
Single-phase and three-phase UPS are the two major types of UPS in this segment of the
market
Key features of UPS systems in this segment include:
Redundancy capabilities
High scalability
High power factor correction
IGBT technology
Ease of maintenance and servicing and others
P1F6-27
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6.7 Pricing Trends
The prices of 20.1-60 kVA UPS systems have reduced by approximately 12 to 15 percent in the
last two to three years
P1F6-27
106
Indian companies as well as MNCs

competing for market share
Others
30.0%
This segment is also considered the

gateway to the higher kVA power
Emerson
20.0%
DB Power/Chloride
5.0%
ranges
GE
6.0%
Emerson leads the market with 20

percent share of the market in 2007
Eaton
7.0%
Numeric
15.0%
Top
three
suppliers
controlled
approximately 50 percent of the
APC-MGE
17.0%
Note: Others include suppliers like Socomec, Aplab etc
P1F6-27
A growing segment, which has both
segment in 2007

Socomec, Aplab and others
107
Chapter 7
108
7.1 Market Overview
60.1-200 kVA power range contributes about 18.7 percent of the Indian UPS market in
revenue terms
UPS systems in this power range are of online topology
A majority of the UPS systems sold in this segment are three-phase UPS, with some singlephase industrial UPS also being sold. UPS in these power ranges are used for mission-critical
applications
The major end-user segments are IT/ITES, telecom, government (research labs, defence
applications and others ), medical devices sector, manufacturing and process industry and
others
The market in India for 2007 was estimated at USD101.8 million; the segment is expected to
witness a CAGR of 16.1 percent
P1F6-27
109

Measurement Name
Measurement
Trend
Growth stage
Increasing
101.8 million
Increasing
289.6 million
Increasing
47.1%
Increasing
16.1%
Increasing
7 to 10 years
Decreasing
15,000 to 100,000
Decreasing
More than 5
Increasing
Stable
High
Increasing
51%
Increasing
Market age

Price range in USD
P1F6-27
110

2008-2009 Impact
60.1- 200 kVA UPS Market: Market Drivers and Restraints (India), 2008-2014
2010-2011 Impact
Growth in demand from telecom,

IT/ITES, manufacturing sector,
process sector, BFSI and others
Key Restraints
Key Drivers
2012-2014 Impact
Demand from Government sector

(Research
Labs,Defence
Establishments and others)
Increase in demand
medical devices sector
from
Slow replacement rates

affecting new sales
P1F6-27
111
Market Drivers
60.1- 200 kVA UPS Market: Market Drivers Ranked in Order of Impact (India), 2008-2014
Rank
Driver
1 - 2 Years
3 - 4 Years
5 - 7 Years
Growth in demand from

telecom, IT/ITES,
manufacturing sector, process industry, BFSI and others
High
High
Medium
Demand from government sector (research labs,

defence establishments and others)
High
High
Medium
Increase in demand from medical devices sector
High
High
Medium
P1F6-27
112
Market Restraints
60.1- 200 kVA UPS Market: Market Restraints Ranked in Order of Impact (India), 2008-2014
Rank
Restraint
1 - 2 Years
3 - 4 Years
5 - 7 Years
Slow replacement rates affecting new sales
High
Medium
Medium
P1F6-27
113

Year
Revenues
Revenue
($ Million)
Growth Rate (%)
2004
47.2
2005
57.5
21.9
2006
69.2
20.3
2007
101.8
47.1
2008
129.5
27.2
2009
163.4
26.2
2010
187.9
15.0
2011
212.3
13.0
2012
239.2
12.7
2013
264.5
10.6
2014
289.6
9.5
---

P1F6-27
114

range in India for 2007 was estimated at

USD101.8 million
50.0
350.0
40.0
250.0
35.0
30.0
200.0
25.0
150.0
20.0
15.0
100.0
2005
2006
2007
2008
2009
Year
2010
2011
2012
2013
2007, in revenue terms and its share is

expected to increase to 22 percent by
2014
10.0
CAGR of 16.1 percent. The market is
5.0
expected to touch USD289.6 million by
0.0
the end of the forecast period
50.0
0.0
The segment contributed about 18.7

percent of the total UPS market for
45.0
300.0
2004
The market for 60.1-200 kVA power
2014
P1F6-27
115
7.5 Demand Analysis
Steady demand from IT/ITES, telecom, government (research labs, defence applications and
others), medical devices market, manufacturing and process industries are expected to drive
the demand in the 60.1-200 kVA UPS segment
The IT/ITES and telecom sector are witnessing a steady growth, which also drives the demand
for 60.1-200 kVA power range UPS for their various applications
Research Labs, defence and others for their mission critical applications are also one of the
major end users of UPS used in this segment
Medical devices sector is also a major consumer but the application is more or less limited up
to 100kVA
Manufacturing and process industries, especially oil and gas sectors also contribute to the
demand in this power range
P1F6-27
116

Market Trend
Technical consultants play an important role in selecting a particular brand. Parameters such as
past performance, uptime records, product efficiency, system space requirements and others are
evaluated for selecting a supplier
Modular UPS is also sold in this power range
P1F6-27
117

Technology Trend
60.1-200 kVA UPS is of online topology
UPS sold in this segment is overwhelmingly three-phase UPS with some single-phase industrial
UPS also being sold
Increased modularity
High scalability
IGBT technology
Ease of maintenance and servicing
Remote monitoring by vendor and others
P1F6-27
118
7.7 Pricing Trends
The prices of 60.1-200 kVA UPS systems have reduced by about 10-15 percent in the last two to
three years
The pricing of these UPS systems is largely incorporated with servicing and maintenance
contracts
End users assign importance to the overall package and total solution offering of the UPS
systems rather than a single UPS system
A total package offering typically includes Value Added Services (VAS) such as:
Maintenance and servicing (MTTR and MTBF)
Racks and datacenter layout
Power management and control
Cooling
Setting up of datacenter and others
Recent trends indicate less emphasis on UPS costs but more on availability of VAS
P1F6-27
119
A fast growing segment dominated

by MNCs with low presence of

Indian suppliers
Others
25.0%
DB
Power
Electronics
Private
Limited is the only Indian supplier

among the top three suppliers in
GE
7.0%
this segment
Emerson
25.0%
Socomec
8.0%
Emerson leads the market with a

share of 25 percent in 2007, in
Eaton
9.0%
DB Power/Chloride
11.0%
APC-MGE
15.0%
revenue terms
75 percent of the segment
Note: Others include suppliers such as Numeric, Aplab and others

The top six suppliers control about
Others
include
suppliers
like
Numeric, Aplab and others
P1F6-27
120
Chapter 8
More than 200kVA UPS Market
121
8.1 Market Overview
More than 200 kVA power range contributed about 9 percent of the market in 2007, in revenue
terms
UPS in this power range is of online topology
Historically, static UPS was the sole type of UPS sold in India, in the more than 200 kVA power
range. Penetration of rotary UPS in this segment is gradually increasing due to its increased
usage by large industrial units
Two of the major rotary UPS participants worldwide, Piller Power Systems and Hitech Power
Protection, are present in the Indian market through their national distributors PCI Limited and
Hi-Rel Electronics Limited, respectively
The major end segments are IT/ITES (Large Data Centers), Telecom (Various applications
including Data Centers), Large Industrial Units, Process industries and others
Limited suppliers operate in this space
The market for more than 200kVA power range in India for 2007 was estimated at USD49.0
million
The segment is expected to witness a CAGR of 20.8 percent

P1F6-27
122

More than 200 kVA UPS Market: Market Engineering Measurements (India), 2007
Measurement Names
Measurement
Trend
Growth stage
Increasing
49.0 million
Increasing
184.3 million
Increasing
56.3%
Increasing
20.8%
Increasing
7 to 10 years
Decreasing
25,000 to 200,000
Decreasing
More than 3
Stable
Stable
High
Increasing
68%
Increasing
Market age

Price range in USD
P1F6-27
123

More than 200 kVA UPS Market: Market Drivers and Restraints (India), 2008-2014
2008-2009 Impact
2010-2011 Impact
2012-2014 Impact
Increase in demand
from
Manufacturing
sector,
Process Industry and others
Key Restraints
Key Drivers
Increase
in
demand
from
Telecom, IT/ITES,BFSI and others
Demand for rotary UPS

especially
from
Manufacturing sector
P1F6-27
124
Market Drivers
More than 200 kVA UPS Market: Market Drivers Ranked in Order of Impact (India), 2008-2014
Rank
Driver
1 - 2 Years
3 - 4 Years
5 - 7 Years
Increase in demand from Telecom, IT/ITES, BFSI sector

and others
High
High
Medium
Increase in demand from manufacturing sector, process

industry and others
High
High
Medium
P1F6-27
125
Market Restraints
More than 200 kVA UPS Market: Market Restraints Ranked in Order of Impact (India), 2008-2014
Rank
Restraint
Demand for Rotary

manufacturing sector
UPS,
especially
from
the
1 - 2 Years
3 - 4 Years
5 - 7 Years
Medium
Medium
Medium
P1F6-27
126

More than 200 kVA UPS Market: Revenue Forecasts (India), 2004-2014
Year
Revenues
Revenue
($ Million)
Growth Rate (%)
2004
19.2
2005
25.1
30.9
2006
31.4
24.9
2007
49.0
56.3
2008
69.7
42.3
2009
91.7
31.4
2010
111.8
22.0
2011
131.5
17.6
2012
148.1
12.6
2013
166.1
12.2
2014
184.3
11.0
---

P1F6-27
127
Above 200kVA UPS Market: Revenue Forecasts (India), 2004-2014

range in India for 2007 was estimated at
USD49.0 million
200.0
60.0
50.0
160.0
140.0
40.0
120.0
100.0
30.0
80.0
20.0
60.0
40.0
10.0
20.0
0.0
0.0
2005
2006
2007
2008
2009
Year
2010
2011
2012
2013
2014
180.0
2004
The market for more than 200 kVA power
The segment contributed about 9 percent

of the total UPS revenues for 2007 and
its share is expected to increase to 14
percent by 2014

The
market
is
expected
to
touch
USD184.3 million by the end of the

forecast period
P1F6-27
128
8.5 Demand Analysis
Steady demand from IT/ITES, telecom, large industrial units, process industries and others is
expected to drive the demand in the more than 200kVA UPS segment
IT/ITES market remains one of the major demand drivers in this power range. The major
application is for their large data centers, which form the core of their operations
Telecom sector is another major consumer, which is also fuelling the demand
Large industrial units and process industries, due to the criticality of their operations, are also
driving the demand
This power range is expected to witness the maximum growth over the forecast period among all
power ranges
P1F6-27
129

Market Trend
Technical consultants play an important role in selecting a particular brand
Parameters such as past performance, uptime records, product efficiency, system space
requirements and others are evaluated for selecting a supplier
P1F6-27
130

Technology Trend
More than 200 kVA UPS is of online topology
UPS sold in this segment is only three-phase
P1F6-27
Increased modularity
High scalability
IGBT technology
Ease of maintenance and servicing
Remote monitoring by vendor and others
131
8.7 Pricing Trends
The prices of more than 200 kVA UPS systems have reduced by approximately 10 to 15 percent
in the last two to three years
The pricing of these UPS systems is largely incorporated with servicing and maintenance
contracts
End users assign importance to the overall package and total solution offering of the UPS
systems rather than a single UPS system
A total package offering typically includes VAS such as:
Maintenance and servicing (MTTR and MTBF)
Racks and datacenter layout
Power management and control
Cooling
Setting up of datacenter and others
Recent trends indicate less emphasis on UPS costs, but more on VAS offerings
P1F6-27
132
growing
segment
dominated by MNCs
Socomec
11.0%
fastest
among all the power ranges is
Above 200kVA UPS Market: Market Share Analysis by

GE
8.0%
The
DB Power/Chloride is the only

Indian supplier among the top
Others
13.0%
three suppliers in this segment
Emerson
leads
this
market
segment, with a share of 40
APC-MGE
13.0%
percent in 2007 in revenue terms

DB Power/Chloride
15.0%
Emerson
40.0%
87 percent of the segment market

size, in revenue terms
Note: Others include suppliers such as Eaton, Aros and others

Top five suppliers control about

Eaton, Aros and others
P1F6-27
133
Chapter 9
Appendix
134
9.1 Abbreviation
AC
Alternating Current
ATM
Automated Teller Machine
BFSI
Banking Financial Services & Insurance
CAGR
Compound Annual Growth Rate
CNC
Computer Numerical Control
DC
Direct Current
DGSD
Directorate General of Supplies and Disposal
GDP
Gross Domestic Product
IGBT
Insulated Gate Bipolar Transistor
IT
Information Technology
ITES
Information Technology Enabled Services
JV
Joint Venture
kVA
Kilo Volt-ampere
MNC
Multi National Company
P1F6-27
135
Abbreviation (Contd)
MTTR
Mean Time To Recovery
MTBF
Mean Time Between Failures
OEM
Original Equipment Manufacturers
PC
Personal Computer
PLC
Programmable Logic Controller
PPP
Purchasing Power Parity
RBI
Reserve Bank of India
SMB
Small and Medium Business
SME
Small and Medium Enterprises
SOHO
Small Office Home Office
UPS
Uninterruptible Power Supplies
USD
U S Dollars
VA
Volt Ampere
P1F6-27
136
9.2 Glossary
Alternating Current (AC)
Electrical current that continually reverses direction. The change in direction

is expressed in hertz, or cycles per second
Amp or Ampere (A)
Quantitative unit of measurement of electrical current
Backup Time
Time during which the UPS can supply the rated load while the mains are
down
Blackout
A total loss of electrical power
Brownout
A low-voltage condition over an extended period. Other term used is under

voltage
Current
The flow of electricity expressed in amperes, referring to the quantity or

intensity of electrical flow
Charger
Device associated with the rectifier and used to supply the battery with the
electrical power to recharge the battery
Direct Current (DC)
Electrical current that flows in only one direction
Flywheel/Rotary UPS
A flywheel driven rotary UPS is used for applications requiring back-up

power for short duration power system outages. The flywheel driven rotary
UPS typically does not include batteries,
P1F6-27
137
Glossary (Contd)
and back-up time is usually for a few seconds to a few minutes. Deployment
of a generator driven rotary UPS can provide extended power for an
indefinite power outage
Hertz (Hz)
The unit of measure of the frequency of alternating current (AC)
Inverter
The part of a UPS that recomposes a sine-wave output using the DC

current supplied by the rectifier charger or the battery
kVA
1,000 VA
Load
An electrical device connected to a power source. With regard to a UPS, the

load is the amount of current that is required by the attached electrical or
electronic equipment
Mean Time Between Failure
The duration of normal operation of a repairable device between failures
(MTBF)
Mean Time To Repair (MTTR)
The duration of time required to repair a device.
Power Factor
The ratio between the active power supplied to a load and the apparent
power supplied to the said load by a power supply
P1F6-27
138
Glossary (Contd)
Rectifier
That part of a UPS, which converts the incoming AC utility power to DC

power for driving the inverter and charging the batteries
Redundancy (Active)
It is a parallel UPS configuration in which several UPS units with equal

outputs are parallel connected and share the load. In the event of one UPS
unit failing, the other units pick up its share without any interruption in the
supply of power to the load
Redundancy (Passive)
It is a UPS configuration in which one or several UPS units operate on

stand by, with no load or only a partial load, and can back up a faulty UPS
unit
Single-phase Power Systems
Single-phase power systems are defined by having an AC source with only

one voltage waveform
Spike
A sudden increase in voltage, which can damage electronic equipment, and

corrupt and/or destroy data
Static UPS
UPS which uses battery to provide continuous source of electrical power
Surge
An abnormally high voltage lasting for a short period
P1F6-27
139
Glossary (Contd)
Switching Time
The time taken by a Standby UPS to switch from utility output to inverter output
after the UPS senses a power interruption, normally expressed in milliseconds
Three-phase Power
In a three-phase system, three circuit conductors carry three alternating currents,
System
(of the same frequency) which are offset from one another by 120 degrees
The generation of AC electric power is commonly three phase
Volt
The quantitative measure describing electrical force or potential
Voltage Regulator
A device that provides constant or near-constant output voltage even when input
voltage fluctuates
Volt-ampere (VA)
The unit of measure of apparent power
Watt
The unit of measure of actual power
P1F6-27
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India UPS Market

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Total Indian UPS Market

Indian Economy Snapshot

Market Overview and Definitions

Table of Contents (Contd)

Less than 1kVA UPS Market

Table of Contents (Contd)

1-5kVA UPS Market

5.1-20kVA UPS Market

Table of Contents (Contd)

20.1-60kVA UPS Market

60.1-200kVA UPS Market

Table of Contents (Contd)

More than 200kVA UPS Market

1.1 Indian Economy Snapshot

- USD 4.7 trillion

GDP @ Market Exchange Rates (2007-08)

Expected GDP Growth Rate

Inflation Rate( August 2008)

Foreign Investment (2007-08)

Foreign Exchange Reserves

GDP by PPP (2007-08)

Note: All the above mentioned figures are approximate figures

Banking Financial Services and Insurance (BFSI) Sector

Source: Ministry of Commerce & Industry (GOI)

percent. The GDP growth rate is expected to be in the range of 7-8

1.2 Market Overview

UPS Market: Revenue Forecasts (India), 2004-2014

was worth USD 544.4 million in

Revenue Growth Rate (%)

The total Indian Static UPS market

2007 was 33.7 percent

a Compound Annual Growth Rate

of 13.4 percent from

The market is expected to witness

The Indian UPS market is a

1.3 Research Scope and Objectives

1.4 Competitive Analysis

Competitive Analysis (Contd)

1.5 Major Research Findings

Overall, the market is projected to grow at a CAGR of 13.4 percent

2.1 Market Overview and Definitions

More than 300 suppliers are present in the market

Suppliers can be broadly classified or tierized into three categories:

Market Overview and Definitions (Contd)

Market Overview and Definitions (Contd)

Adequate power to keep mission-critical applications running during power outages

Market Overview and Definitions (Contd)

Less than 1kVA

More than 200 kVA

Market Overview and Definitions (Contd)

Market Overview and Definitions (Contd)

Market Overview and Definitions (Contd)

2.2 Market Engineering Measurement Analysis

Price range in USD

Competitors (active market competitors in base year)

Base year market growth rate

Degree of technical change

Market concentration (percent of base year market controlled by top

2.3 Industry Challenges

Uneven tax structure,