Greg Paladino

Bedminster, New Jersey 07921 (908) 448-9241 gregpaladino@yahoo.com

Senior Management Sales and Marketing / Pharmaceuticals Industry

Cross-functional leader with 20+ years experience in the pharmaceutical industry, including top tier business
development / sales management roles within Quintiles and Wyeth-Ayerst. Gains key stakeholder consensus to
orchestrate educational programming; leveraged partnerships to publish 2 textbooks featuring contributions from
renowned rheumatologists; built a high quality sales staff, enhancing service quality through staff training and professional
advancement programs, complete with self-developed training manuals. Expertise in identifying and analyzing consumer
buying trends, orchestrating product branding programs, and developing and implementing sales and marketing
initiatives that propel market share.

Core Competencies
Marketing Plan Development / Product Launches
Business Operations / Evidenced-Based Practices
Competitive Market Research / Business Analytics
Key Performance Indicators (KPIs) / Profitability Analysis

Brand Management / Market Positioning / Digital Marketing

Health Practitioner Educational Programs (HCPs)
Regulatory Compliance & Risk Management
Partnership Development & Industry Leadership

Management Experience and Accomplishments

MedEdge, LLC., Bedminster, NJ
Medical education startup supporting pharma/biotech industries with educational programming.

8/10-Present

President / Owner
Turned business into a solid revenue generator within 2 years, cultivating business partnerships with leading
pharmaceutical companies, among them Merck, BMS, BMS International, Genentech, and Horizon Pharma.

Instituted risk monitoring, compliance reporting, supervisory, and programming policies and procedures.

Forged valuable partnership with NYU in implementing Advanced Clinical Experience (ACE) workshops; codeveloped agenda and program content; facilitated logistics for multi-day workshops.

Developed, implemented, and facilitated KOL roundtables in rheumatology, dermatology, and oncology at ACR,
ADA, and ASCO conferences.

North American Center for Continuing Medical Education, LLC. (NACCME), East Windsor, NJ
Provider of evidence-based patient care advances serving nationwide practitioners.

5/06-7/10

Vice President, Grant Development

Top achieving business development leader succeeded in guided Grant Development Team in generating medical
education revenues.

Created 2 brands marketed to grantors in the immunology area that evolved into national programs and gained
grantor support from 7 pharmaceutical leaders, including Abbott, Amgen, BMS, Centocor, Genentech, UCB
Pharma, Wyeth, and GSK.

Developed strong nationwide faculty relationships with experts in immunology, rheumatology, and HIV/AIDS.

Generated $3M+, producing dinner workshops and American College of Rheumatology (ACR) symposia.

Medlearning, Inc., Hasbrouck Heights, NJ

Full service medical education company.

4/03-5/06

Vice President, Business Development

Drove $4M in sales revenues, cultivating business partnerships with Amgen/Wyeth and Aspreva.

Created the Rheumatology Education Initiative brand program, fully financed by Amgen to fund educational
programming.

Produced 100+ REDI workshops and ACR symposia in RA and lupus.

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Management Experience and Accomplishments
Quintiles, Research Triangle Park, NC
Global critical trial planning and design company.

8/98-3/03

Director, Business Development

Generated $20+M in revenue for medical educational services at key pharmaceutical clients, including Wyeth and
GSK.

Delivered winning sales presentations, successfully promoting the capabilities and skills of all aspects of the
organization with a focus on medical education programs and late-phase projects.

Leveraged client relationships to further develop leads with marketing and medical affairs directors at major
pharmaceutical companies, adding potential projects to the companys pipeline.

Led implementation of VIP Program in launching Relenza.

Wyeth-Ayerst, Division of American Home Products, Radnor, PA

1/92-8/98

District Sales Manager, North Atlantic Region

Achieved accelerated promotions, culminating in Gold Cup Award for leading team in implementing fully-integrated
account management programs that catapulted sales revenues in multiple therapeutic categories (antibiotics,
vaccines, anti-hypertensives, and hormone replacement therapy).

Led territory alignments, devised and delivered cutting-edge marketing strategies, and guided 10-member
pharmaceutical sales team in identifying and seizing growth opportunities.

Ignited Suprax, Zosyn, and Prempro-Premphase market share.

Spearheaded Educational Development Program. Developed educational manuals for key products Minocin
Pellets, Verelan, and HibTITER. Published sales force training bulletins maximizing sales force and marketing
personnel product knowledge and business development skills.

Served on Regional Advisory Council, contributing field experience recommendations to existing Councilapproved marketing strategies.

Education
Masters of Public Health, Yale University, New Haven, CT
Bachelor of Arts Degree, Biology, Wesleyan University, Middletown, CT

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