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Submitted to
Sanjeela Mathur
Professor
Jagannath International Management
School (Kalkaji)- New Delhi
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Submitted by
Yuvraj Ghimirey
BBA 5thSemester
(2010-2013)
PREFACE
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STUDENT DECLARATION
This is to certify that the project report entitled The process of recruitment and
selection of Life insurance agent submitted for the degree of BBA for
Jagannath International Management School, Affiliated to Guru Gobind Singh
Indraprastha University. Its a bonafied research work carried by me, Yuvraj
Ghimirey, a student of Jagannath International Management School (New
Delhi).
The assistance and help received during the course of investigation have been
fully acknowledged.
Yuvraj Ghimirey
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BRIEF SUMMARY
Introduction:
A general term Insurance is related to service sector. Insurance is concerned
with the protection of economic value of assets. For example in case of a
factory or a cow, the product generated by it is sold and income is generated. In
this project the Metropolitan Life Insurance Company or MetLife for short is
one of the popular sector insurance sectors. The analysis of MetLife is taken
from different sectors. For creating strong relationship and for a success full
business every insurance company required financial planner.
Objective of the study:
How to recruit agents MetLife.
To understand the process of recruitment and selection of agent in life
insurance.
Why people are not willing to work as an agent in life insurance sector
especially with private companies.
Need of the study:
The study is undertaken to know how many people are interested to work as life
insurance agent in MetLife and their thinking about the MetLife. or about
private insurance company.
Conclusion:
In India, there is throat cut competition in the market of life insurance that brand
service which adopt new strategies for sales. I concluding the whole story it can
be said that people are much more aware about the aspects of life insurance and
also have knowledge about the role and act of agent but mostly people
unwilling to work as life insurance agent and mostly people prefer to work with
LIC because it is a semi government corporation.
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TABLE OF CONTENTS
CHAPTER NO.
PARTICULARS
PAGE NO.
Chapter 1
Industry Profile
6-16
Chapter 2
Company Profile
17-32
Chapter 3
Introduction of Recruitment
and Selection Process of
Agents
33-54
Chapter 4
55-57
Chapter 5
57-62
Chapter 6
63
Chapter 7
63-65
Chapter 8
Bibliography
66
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INDUSTRY PROFILE
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WHAT IS INSURANCE
The business of insurance is related to the protection of the ECONOMIC
VALUES OF ASSETS. Every asset has a value. The asset would have been
created through the efforts of the owner. The asset would have been created
through the efforts of the owner. The asset is valuable to the owner, because he
expects to get some benefits from it. It is a benefit because it meets some of his
needs. The benefit may be an income or in some other form. In the case of a
factory or a cow, the product generated by it is sold and income is generated. In
the case of a motor car, it provides comfort and convenience in transportation.
There is no direct income. Both are assets and provide benefits.
Every asset is expected to last for a certain period of time during which it will
provide the benefits. After that, the benefit may not be available.
There is a life-time for a machine in factory or a cow or a motor car. None of
them will last forever. The owner is aware of this and he can so manage his
affairs that by the end of that period or life-time, a substitute is made available.
Thus he makes sure that the benefit is not lost. However, the asset may get lost
earlier. An accident or some other unfortunate event may destroy it or make it
incapable of giving the benefits. An epidemic may kill the cow suddenly. In that
case, the owner and those enjoying the benefits therefore, would be deprived of
the benefits. The planned substitute would not have been ready. There is an
adverse or unpleasant situation. Insurance is a mechanism that helps to reduce
the effects of such adverse situations. It promises to pay to the owner or
beneficiary of the asset, a certain sum if the loss occurs.
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HISTORY OF INSURANCE
Insurance has been known to exist in some form or other since 3000 BC. The Chinese
traders, travelling treacherous river rapids would distribute their goods among several
vessels, so that the loss from any one vessel being lost would be partial and shared,
and not total. The Babylonian traders would agree to pay additional sums to lenders,
as the price for writing off the loans, in case of the shipment being stolen. The
inhabitants of Rhodes adopted the principle of general average, whereby, if goods are
shipped together, the owners would bear the losses in proportion, if loss occurs, due to
jettisoning during distress. (Captains of ships caught in storms, would throw away
some of the cargo to reduce the weight and restore balance. Such throwing away is
called jettisoning.) The Greeks had started benevolent societies in the late 7th century
AD, to take care of the funeral and families of members who died. The great fire of
London in 1666,in which more than 13000 house were lost, gave a boost to insurance
and the first fire insurance company, called the fire office, was started in 1680.
The origins of insurance business as in vogue at present, is traced to the Lloyds
Coffee House in London. Traders, who used to gather in the Lloyds coffee house in
London, agreed to share the losses to their goods while being carried by ships. The
losses used to occur because of pirates who robbed on the high seas because of bad
weather spoiling the goods or sinking the ship. In India, insurance began in 1818 with
life insurance being transacted by an English company, the Oriental Life Insurance
Co. in 1870 in Mumbai. This was followed by the Bharat Insurance co. in 1896 in
Delhi, the Empire of India in 1897 in Mumbai, The United India in Chennai, the
National, the National Indian and Hindustan Cooperative in Kolkata.
Later, were established the cooperative Assurance in Lahore, the Bombay Life
(originally called the swadeshi life), the India Mercantile, the new India and the
Jupiter in Mumbai and the Lakshmi in New Delhi. These were all Indian companies
started as a result of the swadeshi movement in the early 1900s. By the year 1956,
when life insurance business was nationalized and the life Insurance Corporation of
India (LIC) was formed on1st September 1956, there were 170 companies and 75
provident fund societies transacting life business in India. After the amendments to
the relevant laws in 1999, the L.I.C. did not have the exclusive privilege of doing life
insurance business in India. By 31.8.2007, sixteen new life insurers had been
registered and were transacting life insurance business in India.
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Some of the important milestones in the life insurance business in India are:
1912 - The Indian Life Assurance Companies Act enacted as the first
statute to regulate the life insurance business.
1928 - The Indian Insurance Companies Act enacted to enable the
government to collect statistical information about both life and non-life
insurance businesses.
1938 - Earlier legislation consolidated and amended to by the Insurance
Act with the objective of protecting the interests of the insuring public.
1956 - 245 Indian and foreign insurers and provident societies taken over
by the central government and nationalized. LIC formed by an Act of
Parliament, viz. LIC Act, 1956, with a capital contribution of Rs. 5 Crores
from the Government of India.
The General insurance business in India, on the other hand, can trace its
roots to the Triton Insurance Company Ltd., the first general insurance
company established in the year 1850 in Calcutta by the British.
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Life insurance is a contract providing for payment of a sum of money to the person assured
or, failing him, to the person entitled to receive the same, on the happening of certain event.
A family is generally dependent for its food, clothing and shelter on the income brought in at
regular intervals by the bread winner of the family. So long as the he lives and the income is
received steadily, that family is secure; but should death suddenly intervene the family may
be left in a very difficult situation and sometimes, in stark poverty.
Uncertainty of death is inherent in human life. It is this uncertainty that is risk, which gives
rise to the necessity for some form of protection against the financial loss arising from death;
insurance substitutes this uncertainty by certainty.
Few Advantages of Life Insurance.
1. It is superior to an ordinary savings plans:
This is so because unlike other saving plans, it affords full protection against risk of death. In
case of death, the full sum assured is made available under a life assurance policy; whereas
under other savings schemes the total accumulated savings alone will be available. The latter
will be considerably less than the sum assured, if death occurs during early years.
2. Insurance encourages and forces thrift:
A savings deposit can be too easily withdrawn. Many may not be able to resist the temptation
of using the balance for some less worthy purpose. On the other hand, the payment of life
insurance premiums becomes a habit and comes to be viewed with the same seriousness as
the payment of interest on a mortgage. Thus insurance, in effect brings about compulsory
saving.
3. Easy settlement and protection against creditors:
The life assured can name a person or persons to whom the policy moneys would be payable
in the event of his death. The proceeds of a life insurance policy can be protected against. The
claims of the creditors of the life assured by effecting a valid assignment of the policy. A
married womens property act policy constitutes a trust in favour of the wife and children and
no separate assignment is necessary. The beneficiaries are fully protected from creditors
except to the extent of any interest in the policy retained by the assured.
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If a Jumbo Jet with more than 350 passengers crashes, the loss would run into
several Crores of rupees. No airline would be able to bear such a loss. It is
unlikely that many Jumbo Jets will crash at the same time. If 100 airline
companies flying Jumbo Jets, come together into an insurance pool, whenever
one of the jumbo jets in the pool crashes, the loss to be borne by each airline
would come down to a few Lakhs of rupees. Thus, insurance is a business
sharing.
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Registratio
n Number
101
102
103
104
105
106
107
108
109
110
111
113
114
115
116
117
121
122
Date of
Reg.
23/10/2000
23/10/2000
23/10/2000
15/11/2000
24/11/2000
04/12/2000
10/01/2001
22/01/2001
31/01/2001
12/02/2001
30/03/2001
02/05/2001
02/08/2001
03/08/2001
03/08/2001
06/08/2001
03/01/2002
15/05/2002
19
20
21
22
23
127
128
130
131
132
06/02/2004
17/11/2005
14/07/2006
03/08/2007
04/09/2007
24
133
04/09/2007
25
134
16/11/2007
26
27
135
136
19/12/2007
08/05/2008
28
138
27/06/2008
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29
140
27/06/2008
(Contd.)
Sl.
No.
1
Registratio
n Number
123
Date of
Reg.
15/07/2002
2
3
124
125
27/08/2002
27/08/2002
139
27/06/2008
141
15/12/2008
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COMPANY PROFILE
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MetLife is the largest life insurer in the United States, with more than $3.3
trillion of life insurance in force. A leader in savings and retirement products
and services for individuals, small business, and large institutions, MetLife
serves 90 of the largest Fortune 100 companies.
The MetLife companies offer life insurance, annuities, auto and home
insurance, retail banking and other financial services to individuals, as well as
group insurance and retirement & savings products and services to corporations
and other institutions. For more information, please visit www.metlife.com.
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MetLife, Inc., through its affiliates, reaches more than 70 million customers in
the Americas, Asia Pacific and Europe. Affiliated companies, outside of India,
include the number one life insurer in the United States (based on life insurance
enforce), with over 140 years of experience and relationships with more than 90
of the top one hundred FORTUNE 500 companies. The MetLife companies
offer life insurance, annuities, automobile and home insurance, retail banking
and other financial services to individuals, as well as group insurance,
reinsurance and retirement and savings products and services to corporations
and other institutions. For more information, please visit www.metlife.co.in.
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Supporting these efforts are the MetLife core values of integrity and honesty,
the fundamental building blocks of our long and successful history, that shape
the way we do business. These values are central to our efforts to achieve the
MetLife vision to build financial freedom for everyone and emphasize our
outward focus on customers and their needs. We recognize that our ongoing
success will spring from these values and, as we look to the future, we remain
committed to the highest standards of ethics, integrity and trustworthiness,
while continuing to pursue a strategy of building financial freedom for
everyone. This defines who we are.
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DIVERSITY
MetLife's Diversity and Inclusion vision is to attract and retain the best talent
and to foster an inclusive culture that leverages our diversity to drive growth
and profitability wherever we do business in the global marketplace.
At MetLife, diversity is core to our business, embedded at all levels of our
company with clear accountability for success. Our commitment to diversity
and inclusion makes MetLife a more competitive company and allows us to
better serve our customers, attract and retain the best talent, and do business
with the best companies and suppliers around the world. It brings to MetLife
fresh perspectives, new ways of thinking and more innovative products. It helps
build relationships in the communities we serve and helps support our brand. At
MetLife, diversity is a key driver of business performance and creates lasting
shareholder value.
But examples really tell the story, and through this Diversity site, you'll learn
more about how MetLife delivers on its commitment to Diversity - from our
Work-Life solutions to our Enterprise-wide Diversity Council and Affinity
Groups, to how we're reaching Multicultural Markets.
MetLife is an Equal Opportunity Employer.
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Functioning productively
in teams towards a
common purpose;
realising the collective
power of diverse workgroups.
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MANAGEMENT TEAM
Rajesh Relan
Managing Director
MSVS Phanesh
Appointed Actuary
Sameer Bansal
Director- Agency
Nitish Asthana
Director- Bancassurance & Business Partnerships
Joydeep Mukherji
Chief Financial Officer
Balachander Sekhar
Director - Marketing
KR Anil Kumar
Director - Legal & Risk and Company Secretary
P. S. Sankaran
Director Compliance & Internal Controls
(Contd.)
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KS Raghavan
Chief Administrative Officer
Gaurav Sharma
Director - Customer Service and Operations
Shilpa Vaid
Deputy Director- Human Resources
TAGLINE
Peace of Mind, Guaranteed
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PARTNERS
Jammu and Kashmir Bank Limited was incorporated on 1st October, 1938 and
commenced its business from 4th July, 1939 at in Kashmir (India). The Bank
was the first in the country as a State owned bank. According to the extended
Central laws of the state, Jammu & Kashmir Bank was defined as a govt.
Company as per the provision of Indian companies' act 1956. In the year 1971,
the Bank received the status of scheduled bank. It was declared as "A" Class
Bank by RBI in 1976. Today the bank has more than 500 branches across the
country and has recently become a billion Dollar Company.
(Contd.)
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(Contd.)
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Andhra Pradesh
Assam
Bihar
Chandigarh
Chhattisgarh
Delhi
Goa
Gujarat
Haryana
Jammu & Kashmir
Jharkhand
Karnataka
Kerala
Madhya Pradesh
Maharashtra
Orissa
Punjab
Rajasthan
Tamilnadu
Tripura
Uttar Pradesh
Uttrakhand
West Bengal
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STRATEGIES
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Met Bhavishya
Met Junior Endowment
Met Junior Money Back
Met Magic Plus
Retirement
Met Growth Super
Met Pension-Par
Met Pension Plus
Savings
Met Sukh
Met Suvida
Met Saral
Met 100
Protection
Met Suraksha
met Suraksha TROP
Met Suraksha Plus
Met Mortgage Protector Plus
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Rural
Met Vishwas
Met Suvidha-Rural
Investment
Health
Met Health Care
Monthly Income
Met Monthly Income Plan
Met Monthly Income Plan 7 Pay
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INTRODUCTION OF THE
PROCESS OF
RECRUITMENT AND
SELECTION OF AGENT
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MEANING OF RECRUITMENT
Finding the right people is a make-or-break factor for success in business today.
Recruiting the top talent for a job takes time and you have to attract quality
candidates who have the knowledge and skills needed to help your company
grow.
The fact is, your success with recruitment depends on how well you prepare
your job ad, and use source of recruitment, and your interviewing skills.
Prepare a job ad that works to start, you want to be sure that your potential
candidate truly understands the job. The clearer you are with the task
description, working conditions and advantages, the less time you will waste
examining and rejecting applications.
The essentials of any job description are:
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However, you should also include work benefits (e.g., vacation, travel and
perks), general working conditions (e.g., scheduling, outside work) and the
specific traits required (e.g., teambuilding and communications skills).
Ultimately, you want to be perceived as an attractive employer in a competitive
market.
Find the right recruitment vehicle choose the vehicle that best works for your
company, depending on your budget and resources,
Word of mouth, or simply telling your employees, friends and colleagues about
a job opening, is a less expensive strategy but generates fewer candidates. The
advantage is that you already know something about your recruiters and their
skills, knowledge and achievements. This is a preferred method with companies
that have a finder's fee program for their employees.
Advertising is a toss of the dice. If it goes well, it can help you find ideal
candidates in a regional, national, or international pool. If not, it's a costly
investment yielding few results. Make sure to factor in the time it takes to go
through a large number of resumes.
Employment agencies cost more but generally provide a good range of
candidates. The employment advisors look at your needs, screen a number of
candidates, and only send you the applications that meet your requirements.
Bear in mind that the largest employment agencies do not necessarily offer the
best choice of candidates. There are numerous agencies that specialize in
recruitment in specific sectors.
Recruiting online such as monster.com, workopolis.com, and jobboom.com.
These can provide inexpensive, worldwide access to employees. In fact, 65% of
job seekers now have access to these types of services. Using the Internet for
recruiting usually involves regular visits to specialized recruitment sites, joining
newsgroups, and posting your job openings on recruitment sites, electronic
publications and on your own Web site.
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DEFINITION OF AGENT
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The insurance Act, 1938 lays down that an insurance agent must possess
a license under Section 42 of that Act. The license is to be issued by the
IRDA. The IRDA has authorized designated persons, in each insurance
company, to issue the licenses on behalf of the IRDA.
In terms of the Insurance Act, licenses will not be given if the person is
(a) minor,
(b) found to be of unsound mind,
(c) found guilty of criminal misappropriation or criminal
misappropriation or criminal breach of trust or cheating or forgery
or an abetment of or attempt to commit any such offence
(d) found guilty of or knowingly participation in or conniving at
any fraud, dishonesty or misrepresentation against an insurer or an
insured,
(e) not possessing the requisite qualifications and specified
training,
(f) Found violating the code of conduct as specified in the
regulations.
(g) The fee for a license is Rs.825 for individual. A license is
granted for 3 years. It may be renewed after 3 years and again valid
for 3 years.
(Contd.)
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A license issued by the IRDA may be to act as an agent for a life insurer,
as well as for a general insurer. No agent is allowed to work for more than
one life insurer or more than one general insurer.
The Qualifications necessary before a license can be given are that the
person must be
a) Not a minor.
b) Have passed at least the 12th standard or equivalent
examination, if he is to be appointed in a place with a population of
5,000 or more, then at least passed the 10th standard.
c) Have undergone practical training for at least 50 hours in life or
general insurance business, as the case may be, form an institution,
approved and notified by the IRDA. IN the case of a person
wanting to become a composite insurance agent, the applicant
should have completed at least 75 hours practical training in life
and general insurance business, which may be spread over six to
eight weeks.
d) Have passed the pre-recruitment examination conducted by the
insurance institute of India or any other examination body
authorized by the IRDA.
(Contd.)
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The license once issued, can be cancelled whenever the person acquires a
disqualification. Applications for renewal have to make at least thirty days
before the expiry of the license, along either the renewal fee of Rs.250. If the
application is not made at least thirty days before the expiry, but is made before
the date of expiry of license, an additional fee of Rs.100 is payable . If the
application is made after the date of expiry, it would be normally being refused.
Prior to renewal of the license, the agent should have completed at least 25
hours practical training in life or general insurance business or at least 50 hours
practical training in life and general insurance business in the case of a
composite insurance agent.
Insures who select agents for appointment, make arrangements for training, for
appearing in the prescribed examinations, and obtaining the license.
NOTE
The insurance Act provides, In Section 44, for payment of commission on
renewal premium even after termination of the agency. The commission will be
limited to a rate not exceeding 4%, to be eligible for this; the agent should have
been an agent with that insurer for at least
(1) five years and policies for at least Rs 50,000 are in force one year
before termination of agency or,
(2) 10 years.
This commission will be payable to the heirs of the agent after the agent's death.
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FUNCTION OF AN AGENT
Understanding the prospect's needs and persuade him to buy a plan of life
insurance that suits his interests best.
Complete the formalities: - paper work, medical examination, which are
necessary to get the policy expeditiously.
Keep in touch to ensure that changing circumstances are reflected in the
arrangements relating to premium payments, nomination and other
necessary alterations.
Facilitate quick settlement of claims.
Be totally honest with both the prospect and the insurer.
Not to induce prospects to submit wrong information.
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RECRUITMENT PROCESS
Develop a Profile
Develop sources of
recruitment
Approaching the
Targeted recruits
Reality check
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SOURCES OF RECRUITMENT
Controlle
d
Uncontrol
led
Natural
Market
Job
Ads/Inserts
Placement
Consultants
Centre of
Influence
Presentation/Se
minar
Agents
gets
Agents
Cold
Prospecting
Data Base
Prima
ry
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Secondar
y
CONTROLLED SOURCES
NATURAL MARKET
Your family
Your friends
People at job/business
Neighbours
CENTRE OF INFLUNCE
People with influence and prestige, other member of society believe and
faith on them.
People who have a big circle of relationships: like secretary in societies,
president of an association.
People who are known to you and are willing to help you.
People who have contacts with the class of people you want to deals with.
People who have faith in your leadership.
A centre of influence is a person who is in contact with many people
through social, political, religious or business angulations
Usually a respected individual with influence over the people with
him/her is in contact.
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UNCONTROLLED SOURCES
Job Ads/Inserts
This program should be on regular long range basis.
Example: Navjeevan Sharma who is a relationship officer in
MetLife put an ad in the newspaper, in which he called for the
reader to phone him during a specified 2 to 4 hours period on
Monday or Sunday morning.
From those who called Navjeevan Sharma was able to eliminate
more misfits (who are not qualified) and arrange for two to six
personal visits.
Placement consultants
MOA can recruit a placement consultant or register himself in
internet job search sites to get list of prospects.
Seminars/Job Fairs
Manager of agency can also organized seminars at
management institutes and colleges.
OR
MetLife participate in the job fairs and then short list
prospects and then look for further opportunities for them.
(Contd.)
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Cold Prospecting
MOA can use the telephone directory.
MOA and telecaller can use the directories of various
business and social organizations.
Database
Primary data: Direct collection of data of from the source
of information, technology including personal interviewing,
survey etc.
Secondary Data: Indirect collection of data from sources
can be purchased from the open market and various kind
of database is available such as telephone databases of
various surveys.
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Natural
Market
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Secondary Data
(Telephone
Directory)
Market
Survey
TELEPHONE SCRIPT
Hello sir,
I am Yuvraj Ghimiery from MetLife. I want your few minute to speak.
Sir, MetLife is going to expend the Business by recruiting quality people and
offering them the potential of a very rewarding career opportunity.
We have acquired your business card and we are aware of the company you
work for and you are one of the selective person with whom our company want
to concern. So I would like to meet you for coffee to explain the exciting and
rewarding opportunity. It may have for you in terms of career compensation and
support.
(Excellent I look forward to meeting you please May I have your address and I
will confirm our meeting in writing.)
OR
(According to your convenience will you please tell me when and where we can
meet?)
Thank You Sir.
Age proof.
Address proof.
Photo.
Education proof.
Q score sheet.
Agency application.
Form VA.
Fill NAAF.
(Contd.)
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Qualification.
Present occupation.
Knowledge or experience in insurance sector
Tenor of stay in the town.
Number of family member.
Household income.
Occupation of parent.
Step3. Training
50 Hours Training and also provide a text book (IC-33 life insurance) for prerecruitment Examination for Life Insurance Agents, which is based on syllabus
prescribed by insurance Regulatory & Development Authority.
IRDA for short, has laid down that those who wish to become insurance agents
will be given licenses only after they complete a course of study, training and
pass an examination prescribed by it.
During this training the knowledge about the entire essential concept related to
life insurance is provided to agent. Insurers will have different practices and
offer different benefits in their plans. All of them will be based on these
concepts. The details of the practices and the plans of each insurer will have to
be learnt from the respective insures.
(Contd.)
What is insurance
Principles of life Assurance
Premiums and Bonuses
Life Insurance products
Underwriting
Insurance Documents
Policy conditions
Claims
Linked life insurance products
Insurance agency
Laws and Regulations
IRDA Regulation 2000.
IRDA Regulation 2002.
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OBJECTIVES AND
RESEARCH
METHODOLOGY
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(Contd.)
Sampling plan
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Research Instrument
A close friend questionnaire was constructed for my survey. Questionnaire
consisting of a set of questions made to filled by various respondents.
Presentations of Findings
This was the last stop of the survey.
Name: -
Address:-
Location:Mobile no.
Shop Type: - (Mobile stores, General store, Chemist etc. Please specify
Script
MetLife has expanded into new territories of business and they now offer
the best in class insurance products.
In this business you only have to contact your known people or regular
customers and their references to introduce MetLifes product and get an
appointment.
Post this, manager form MetLife will go, explain the product & close he
will sale for you. You will in turn receive 15-20 % margin on sale. E.g. if
a policy is sold by MetLife manager for 10,000 you will receive 2,000.
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Yes or, No
2000%; 20%
yes
no
8000%; 80%
1-2 hrs
3-h hrs
5 hrs or more
25%
half hour
1/2 to 2
2 to 4
4 to 5
75%
From the above 8 people, 6 people said that they can spend hour for
this activity daily.
2 said that they can spend to 2 hours for this activity.
(Contd.)
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2000%; 20%
no
yes
8000%; 80%
600%; 15%
yes
no
3rd Qtr
4th Qtr
3400%; 85%
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1700%; 17%
HDFC
5000%;
LIC
ICICI
50%
3300%; 33%
5) Can you spare 1/2 day on training to understand to product and how can
introduce it to your customer?
Yes or, No
400%; 10%
Yes
3600%; 90%
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no
Name: -
10
%
of
Address:-
Location:Mobile no.
Shop Type: - (Mobile stores, General store, Chemist etc. Please specify
QUESTIONNAIRE
1. Would you be interested in taking up this business opportunity with
MetLife?
a.
b.
Yes
No
2. How much time can you dedicate per day for this activity? (For getting
Appointments)
a.
b.
c.
d.
hr
1-2 hrs
3-h hrs
5 hrs or more
(Contd.)
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Experience:
a. Yes
b. No
If yes, then please specify the name of the company.
1. Can you spare day on training to understand the product and how can
introduce it to your customer?
a. Yes
b. No
Under 50
51-100
101-300
301-600
Above 600
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LIMITATIONS
I didnt get complete feed from the people about the question as they are
busy in their work and had less time to fill questioned.
Sincerity of answering the questions cannot be judged.
Time was the major constraint for me to understand the long process of
recruitment and selection.
Limited money available for project.
FINDINGS
Why people are not ready to work with private players in life insurance?
OR
Why people are not ready to work as an agent in any company?
In these days LIC created a very well image in the mind of General public
because it is semi Government Company and also an oldest company. In
short most people of Indian believe upon the LIC only.
During the training period we felt that most of people who are already
working in insurance sector think that it is easy to sell the product of LIC
than to sell the product of other life insurance company.
Most of people say that this job affects upon their social relation with
other and also effect upon their business.
Most of people believe that private insurance companies carried out fraud
activity thats why they never believe upon the private players.
People think that it is a time consuming activity and also required huge
market skills.
Some people said that only greedy people like to work in insurance
sector.
Because of three days compulsory training.
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CONCLUSION
In India, there is throat cut competition in the market of life insurance that brand
service which adopt new strategies for sales. I concluding the whole story it can
be said that people are much more aware about the aspects of life insurance and
also have knowledge about the role and act of agent but mostly people
unwilling to work as life insurance agent and mostly people prefer to work with
LIC because it is a semi government corporation.
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SUGGESTIONS
MetLife must give more advertisements on electronic media and print
media, as it help in enhance its goodwill and more people are willing to
work with reputed companies, through proper advertisement it become
easy to sell the product.
An insurance company must work with honesty to win the confident of
its agent and general public.
Duration of training must be reducing as in these day people have no
extra time.
Fees charged by companies from candidate for IRDA exam and training
should reduce.
Many other extra facilities must be provide to agent to attract them such
local and foreign trips, special price on achieving a target, open bank
account at free of cost.
MetLife must organize more and more seminars and also participate in
the job trade fairs to find out more candidates.
Increase the commission of agents.
Company must relic to candidate or other people that they are doing a
social service for the welfare of society.
Better career opportunity must be provided to an adviser, such as on role
job, promotion etc.
A special function must organize time to time in which the special prizes
distribute among those agent who perform well.
The duration of the process of recruitment and selection is too long (one
and half month), during this process mostly candidate loss there interest,
so there is an urgent need to reduce the duration of this period.
Reduce the minimum premium amount it will help company to attract the
agent of other company, as it increases the scope of market of its agent.
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WEBLIOGRAPHY
www.metlife.com
www.metlife.co.in
www.irdaindia.org
www.ibef.org
www.en.wikipedia.org/wiki/Metlife
THE OPPORTUNITY
About 2/3 of the Indian population is 'insurable'
High % of population is uninsured or underinsurance.
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