13 - Business Plan Template

BUSINESS PLAN
BUSINESS PLAN
(business name)
Prepared by
(name)
(date)
Department of Business Economic and Regional Development, Northern Territory Government, 2001
Page 1
BUSINESS PLAN
TABLE OF CONTENTS
Executive Summary
1.
The Marketing Plan

1.1
Environmental analysis
1.2
Product(s)/service(s)
1.3
Customer demographics
1.4
Competition and competitive advantage
1.5
Price strategy
1.6
Advertising and promotional strategy
1.7
S.W.O.T. analysis
1.8
Market research
1.9
Market targets
2.
The Operations Plan

2.1
Scope of operation
2.2
Regulatory issues
2.3
Business premises
2.4
Production arrangements
2.5
Commencement date
3.
The Organisation Plan

3.1
Organisational structure
3.2
Skills required
3.3
Personnel
3.4
Resumes
4.
The Financial Plan

4.1
Financial strategy
4.2
Balance Sheet projections
4.3
Profit and Loss projections
4.4
Cash Flow projections
Appendices
Page 2
BUSINESS PLAN
EXECUTIVE SUMMARY
This section should be completed AFTER the business plan is finished. It is a ONE
PAGE SUMMARY.
This section is the readers first impression of the business and should cover the
following areas briefly but informatively:
the business name

the business structure
key personnel and their relevant experience
description of the product and/or service
its current market position and the potential for growth
the business objectives both in the short and long terms
the reason the business will be successful
financial projections
funds sought and usage.
Page 3
BUSINESS PLAN
1. THE MARKETING PLAN

1.1
Environmental analysis
A discussion about the industry you are entering, in an historical and a

geographical sense.
A look at changes, advancements and trends over the last 10 - 15 years,
and the current situation at an international, national, state and local level.
Identify where your particular business fits into the industry and why there
is an opportunity for your business.
Page 4
BUSINESS PLAN
1.2
Product(s)/service(s)
1.3
A full description of the range of products sold and/or services offered,

emphasising differences, improvements, innovations etc. compared to other
products/service on the market.
Customer demographics
Indicate who your customers will be in each segment, their age, sex,
lifestyle, interests, geographic location.
How many are there in the areas you are going to service?
Page 5
BUSINESS PLAN
1.4
Competition and competitive advantage
List three of your major competitors.

Make a realistic assessment of their strengths and weaknesses.
How will you address their strengths and capitalise on their weaknesses?
How many staff do they have?
How long have they been in business?
What position do they have in the market? (E.g. quality, price, service).
Indicate why you think people would change their current buying habits to
become your customers.
How will your competitors react when you enter the market?
Will your business have any adverse effect on other competing
businesses?
What is your competitive advantage?
Page 6
BUSINESS PLAN
1.5
Price strategy
1.6
What pricing technique will you use? Explain why.

What are your prices? Include a list of prices.
Advertising and promotional strategy
List the methods you will use and the cost of bringing your product/service
to the attention of prospective customers, e.g. in which publication will you
advertise.
What other promotional tools will you use?
Prepare a timetable for five years of all promotional activities.
Page 7
BUSINESS PLAN
1.7
S.W.OT. analysis
A grid identifying your Strengths, Weaknesses, Opportunities and Threats.

Include a discussion of how you will take advantage of the strengths and
opportunities and what action you will take to counter the weaknesses and
threats.
Strengths
Weaknesses
Opportunities
Threats
Page 8
BUSINESS PLAN
1.8
Market research
Details of the results of your market research produced from primary and
secondary resources.
Include details of any surveys/questionnaires used.
Include tables and charts as appropriate.
Page 9
BUSINESS PLAN
1.9
Market targets
How many sales are you going to get? The targets need to be realistic,
achievable and sufficient to make a profit.
Present them in a table showing your targets for the first five years of
operation.
Make allowance for seasonal factors and the time required to go from a
new business to full operation.
Page 10
BUSINESS PLAN
2. THE OPERATIONS PLAN

2.1
Scope of operation
How big is your business? This can be measured by:

- how many employees you have
- the areas you are going to service (local, national, international).
Page 11
BUSINESS PLAN
2.2
Regulatory issues
2.3
Business premises
2.4
Discuss any local, state or national government regulatory requirements

that will be required by your business (e.g. health and safety permit, etc).
If applicable, indicate any patents or other proprietary features of the
product or service..
Provide lease/rental details

Preferred location of the business (consider several in case the first option
is not available).
Also include the expected running and maintenance costs.
Production arrangements
How will the product be produced?

Including a monthly activity schedule.
Page 12
BUSINESS PLAN
2.5
Commencement date
When will you start the business?
Page 13
BUSINESS PLAN
3. THE ORGANISATION PLAN

3.1
Organisational structure
What positions are there in the business?

Include diagram of structure.
O r g a n is a t io n C h a r t
Page 14
BUSINESS PLAN
3.2
Skills required
3.3
What skills are needed for each position?

Do you have them now?
If not, what will you do to get them?
Personnel
Who will fill each position?
Page 15
BUSINESS PLAN
3.4
Resumes
Include brief resumes of the main personnel. (If they are detailed, it is
better to include them as an appendix.)
Page 16
BUSINESS PLAN
4. THE FINANCE PLAN

4.1
Financial strategy
What finances are required to commence the business?

Where will this money come from?
Where will you seek finance?
Page 17
BUSINESS PLAN
4.2
Balance Sheet projections
4.3
Profit and Loss projections
4.4
Include a balance sheet projections for the first five years (one for each
year). See the Financial Statement spreadsheet for example.
Include a projected profit and loss for the first five years (one for each
year). See the Financial Statement spreadsheet for example.
Cash Flow projections
Present projected cash flow for the first five years (one for each year). See
the Financial Statement spreadsheet for example.
Page 18
BUSINESS PLAN
APPENDICES
Examples of, but not limited to, the following:
Appendix A
Resumes of key personnel
Page 19

13 - Business Plan Template

Загружено:

Сведения о документе

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

13 - Business Plan Template

Загружено:

Авторское право:

Доступные форматы

BUSINESS PLAN

The Marketing Plan

The Operations Plan

The Organisation Plan

The Financial Plan

the business name

1. THE MARKETING PLAN

A discussion about the industry you are entering, in an historical and a

A full description of the range of products sold and/or services offered,

Competition and competitive advantage

List three of your major competitors.

What pricing technique will you use? Explain why.

Advertising and promotional strategy

A grid identifying your Strengths, Weaknesses, Opportunities and Threats.

2. THE OPERATIONS PLAN

How big is your business? This can be measured by:

Discuss any local, state or national government regulatory requirements

Provide lease/rental details

How will the product be produced?

When will you start the business?

3. THE ORGANISATION PLAN

What positions are there in the business?

What skills are needed for each position?

Who will fill each position?

4. THE FINANCE PLAN

What finances are required to commence the business?

Balance Sheet projections

Profit and Loss projections

Cash Flow projections

Resumes of key personnel

Вам также может понравиться