Expert SEO and Backlinking - ALL in ONE

This document contains the main ebook, Expert SEO and Backlinking
and also the the Short report, SEO made Super Simple, with the
checklist, all in one if you want to combine it into one big product.
[I suggest packaging it as separate documents]
You can edit this package, if you have full PLR to it, anyway you wish.
Please refer to the PLR rights agreement for more info.

- Bertus Engelbrecht
If you want to get your hands on a pack of over 200,000

backlinks with PLR, check it out here:
http://implreliteclub.com/expertseoandbacklinking/backlinkpacket.html
(You can offer this as an upsell or OTO to your customers.)
By Bertus Engelbrecht
Copyright 2011
FREE PLR PRODUCTS | GET 200,000 BACKLINKS WITH PLR

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LEGAL stuff:
This book is All Rights Reserved. You may not sell this book, give it
away, display it publicly, nor may you distribute it in any form whatsoever.
While reasonable attempts have been made to ensure the accuracy of the
information provided in this publication, the author does not assume any
responsibility for errors, omissions or contrary interpretation of this
information and any damages or costs incurred by that.
The author does not warrant or represent at any time that the contents
within are completely accurate due to the rapidly changing nature of the
Internet.
This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services of
competent professionals in legal, business, accounting, and finance field.
While examples of past results may be used occasionally in this work,
they are intended to be for purposes of example only. No representation
is made or implied that the reader will do as well from using the
techniques
The author does not assume any responsibility or liability whatsoever for
what you choose to do with this information. Use your own judgment.
Any perceived slight of specific people or organizations, and any
resemblance to characters living, dead or otherwise, real or fictitious, is
purely unintentional.
In practical advice books, like anything else in life, there are no
guarantees of income made. Readers are cautioned to reply on their own
judgment about their individual circumstances to act accordingly.
You are encouraged to print this book for easy reading.
Use this information at your own risk.

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CONTENTS
Introduction
Part 1: Search Engine Optimization (SEO)
1.1 What is SEO
1.2 How Search Engines Work
1.3 Types of SEO
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Part 2: Backlinks
28
2.1 What are Backlinks
29
2.2 Setting Up A Basic Backlink (Onsite Backlinks)
30
2.3 Offsite Backlinks
31
2.4 High PR vs. Low PR Backlinks
33
2.5 Do-Follow vs. No-Follow backlinks
36
Part 3: Ways to Build Backlinks
39
3.1 Types of Backlinking Strategies
40
3.2 Your Backlink Building Tool Box
42
3.3 Press Releases
44
3.4 Adverts
48
3.5 Directory Submissions
51
3.6 Social Networks
54
3.7 Bookmarking Sites
58
3.8 Forum Profiles
60
3.9 Blog Comments
62
3.10 Article Submissions
64
3.11 Linking Web 2.0 Properties
67
Part 4: Advanced Tools
70
4.1 Automation Tools
71
4.2 How to Outsource Backlinks
73
Part 5: Your Website Checklist
76

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Introduction
This book is intended as a guide for individuals and businesses that
want to develop their web-based businesses or business websites. One
important way a business can improve itself is to make it more visible. In
the real or physical world, this means advertising, getting press releases
turned into newspaper or magazine articles, and exposure on television.
Online this means ranking high on a search engine.
This means when a random user anywhere in the world makes a
search for something related to your company, your company at the very
least turns up on the first page of results. The best result is to get to the
very top of the search pile. With some search engines, this can be
purchased, but the best route is to set up your website so it pushes the
entire search engines positive buttons.
In this book you will learn about why it is important to optimize your
website, how to do it, how to deploy backlinks and most importantly of
all, how to make your website more visible without paying for the earth.

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Part 1: Search Engine Optimization (SEO)

In this section, you will learn about:
1.1 What is SEO?
1.2 Types of SEO

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1.1 What is SEO?
Ever wondered why some websites rank better than the others do? It is
because of a powerful web content technique called Search Engine
Optimization, which is usually shortened to SEO. This is the art of
increasing your sites natural search engine ranking, so that you rank
high in the right searches.
For example, if your company sells vacuum cleaners you would expect
to rank well when people look for vacuum cleaner websites. Ranking
well is important because the majority of users only click on links to sites
on the first page. Furthermore, it can be argued that most only click on
the sites at the top of the page.
Successful SEO depends on a variety of factors. These include such
elements outlined in section 1.3, such as keywords, titles, tags and
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internal link structures. It also depends on how each specific search

engine operates (see section 1.2) and what their expectations are.
There are, however, some safe means of ensuring your website ranks
well and we will teach you how to employ those techniques. Above all
those little tricks and trades, one thing is clearly important and that is
quality. Modern search engines expect sites to contain quality content
that is useful, factually correct and not solely designed for sales
purposes (except shop fronts and selling areas of course).

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Search engines need to process millions of websites and tens if not

hundreds of million webpages whenever any web search is made. The
key to mastering SEO is knowing how a search engine reads your
websites content and processes it for a relevant web search.
One problem in trying to understand how a search engine works is the
fact that they continuously change. At the beginning of 2011, for
example, Google took into account the size of a website, the number of
pages it had, and how many keywords were stuffed into those pages.
There were complaints and within a few months, the panda update
recalculated search results to take into account perceived quality. This
meant a number of sites that once ranked high, now ranked a lot lower
on Google.

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The first task of a search engine is to find the websites and webpages it
needs to index. This is done using a type of software robot called a
spider. For example, if you run a Wordpress-based website, you will be
able to track how many spiders have latched onto your site by using a
plugin such as StatPress Reloaded.
Each search engine, when a user makes an enquiry, refers to the word
lists compiled by the spiders. Some search engines like AltaVista will list
every word on every page, while others, like Google, list only tags and
Meta tags. Others will base their decisions on keywords.
An important way a spider moves from one website to another is by
links. When a website is linked to by another, the spider follows the link
and then records all the information on the new site. This is why this
book extensively covers the use of backlinks when building a website
(see Part 2).
Once a search engine has an index it then ranks the sites and pages.
This is done by looking at keyword density or it might be based on a
system of weighting. The latter varies from search engine to search
engine, but is used as a quality control filter. This means some search
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engines might give better index ranking positions to academic sites than
say to blogs on the same subjects. Weighting can also be applied
negatively to sites that the search engine deems to be a spam site, a
copy site or to sites that aim to distort their position by posting masses of
cheap, badly written content.
In order to perform well, your site needs to follow the above rules on
SEO techniques and the rules below on backlinks.

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1.3 Types of SEO

There are a number of types of SEO. They are as follows:
1.31 Keywords
1.32 Tagging
1.33 Image Search Optimization (ISO)
1.34 Internal Linking
See Sections 2-3 for information on one of the most important elements
of SEO; backlinks.

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1.31 keywords
Keywords are often seen as one of the most important elements of SEO.
Quite simply, a keyword is a brightly colored flag sticking out of the
haystack with the words needle here emblazoned on it. But at the
same time, it is pointless having such a flag if the needle is not there and
especially if there is no needle.
Over the last decade or so, the importance of keywords has varied and
so has the rules concerning their distribution. In the early days, search
engines would pick up all words in a text. This meant that a high-ranking
site would turn up in search results for terms mentioned in its text, but
which were not important to the content.
This changed to a system where keywords were denoted on account of
their repetition. This meant the spiders would assess a text, remove
functional words and concentrate on repeated vocabulary.
An Example of Keyword Stuffing:

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Vacuum cleaners clean carpets. Vacuum cleaners clean all surfaces.

You need vacuum cleaners. Vacuum cleaners can be cheap or
expensive. Good deals on vacuum cleaners are really good. You
should buy high quality vacuum cleaners at low prices. In conclusion,
buy vacuum cleaners!
This led to keyword stuffing, or an attempt to make a work rank higher by
filling a text with keywords above and far beyond how they would be
distributed in a normal text. Search Engine updates such as Googles
Panda in 2011, were created to equate keyword stuffing, an over natural
abundance of repeated terms, with spamming.
Before you do anything, you need to know what words you want to rank
for which means finding out what words your target customers search for
in the search engines. Once you know the words that relate to the
products or services you provide, these will then become your
keywords. Only when you know them, can you target them.

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Advice varies from site to site on the frequency of modern keywords and
keyword phrases, but it is generally good to have one keyword or
keyword phrase per 100 words of text and no more.
Keywords can come as single words or as phrases. A keyword phrase
tends to include a cluster or concentration of keyword nouns. For
example cheap reusable bags or high quality graphics. The more
specific keyword phrases tend to work better for smaller sites than using
single keywords. This is because large multinational companies naturally
have a higher rating, larger websites and so on.
Your prime objective should be finding the most relevant keywords and
keyword phrases for your webpage. As this is page based, you can have
different keyword phrases for each page, so long as they remain
relevant.
First, before you write your page, make sure you understand what the
page is about and what it is trying to say. Also, think about the title. A
functional title means you can use the prime keyword phrase in the title
line, and then repeat it in the webpage itself.
Second, write the page pages content with the keywords in mind. Try to
include the keywords once every two paragraphs on average. Of course,
this means you can include such a phrase twice in one paragraph, so
long as it is balanced. It is also advisable to try to use the phrase in your
opening line if possible.

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Warning: avoid shoehorning phrases into unnatural situations. This

means you may often have to use variations on the phrase. Variations
are usually used for grammatical or syntax reasons, such as changing
the tense or pluralizing a word. This is fine because the keyword phrase
has changed and represents a secondary keyword phrase.
Edit your webpage and check the keyword density. If you have around
430 words, then you should have around five repetitions of the keyword
phrase.
Another tool at your disposal is the secondary or even tertiary keyword

phrase. Used less often than the primary keyword phrase and never
used in the title or the first line, the secondary keyword phrase gives you
a second opportunity to highlight keywords for the spiders to find.
In order to generate a secondary phrase re-read your webpage and look
for any repeated themes or ideas. For example, a page on vacuum
cleaners might often talk about certain accessories. Alternatively, if your
primary angle of the page is the vacuum cleaners low cost, you might
also repeat its power, its convenience or other features.

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Similar rules for keywords apply to secondary keyword phrases. They

should not be stuffed into the text and should not be shoehorned into the
wrong sentences.
Before posting the webpage brainstorm any other keyword ideas that
come to mind. English, for example, is one of those languages where
there are many ways to say the same thing. This means it is very useful
for you to keep a thesaurus handy because, for example, while you may
want to sell vacuum cleaners, British clients might be googling hoovers
and might not find your site.

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1.32 Tagging
Tagging is a way of linking certain keywords to your text without having

to use them in the text itself. The origin of this term comes from spraypaint graffiti artists who would put their name or signature on a piece,
which they called tagging. The internet version, however, of tagging
webpages is not so antisocial and when done right, is not seen as a
blight on society.
There are several different ways of employing tags to a webpage. The
first type is the Meta tags, the second is the description tag and finally
there is the title tag.
Meta Tags
Meta tags, also called Meta elements, are contained within the HTML
code, the code behind your page that allows web browsers to reproduce
how your page looks, that helps to describe some facets of your page to
search engines. These short notes are located within the header of the
HTML code and they should not be over looked.

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Meta tags can be used to define a number of parts of your webpage. For
example:
1) <meta http-equiv="Content-Type" content="text/html" >

This is used to define the header of your text. All you have to do is
replace content type with the header title.
2) <meta name="keywords" content="wikipedia,encyclopedia" >
The keywords code is used for your keywords as described previously.
3) <meta name="zipcode" content="45212,45208,45218" >
By entering your zip or postal code, you can add the location of your
business. This is vital for location-based businesses.
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4) <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" >

This is the Meta for basic text.
In the 1990s, search engines used Meta data to categorize websites and
to correctly catalogue them. Marketing companies then caught on and
used the Meta data as a means of promoting the website on the sly. In
modern times, the Meta tags are less respected by spiders and so
should be used with only the facts, no spam.
Description Tag
The description tag is a short informational piece that describes either

your webpage or your website. Description boxes turn up all over the
place from websites to page descriptions on Facebook and description
boxes in advert submission pages. As the picture shows you above, a
good description that fits a keyword search perfectly will give you two
lines of text on a Google search return. This could be the difference
between getting a hit and getting missed.
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There are simple rules to follow when writing a description tag:

First, decide upon a single keyword or keyword phrase.
Second, keep the description short and focused.
Third, edit the description to make sure it uses simple sentences.
Fourth, do not spam it with keywords
Fifth, do not make a sales pitch, but go for accuracy instead.
Title Tag
The title tag is simply the title piece of your page. This should appear in
two places. First, at the top of your webpage and second, in the URL bar
at the top of the browser.
When you create the webpage, you will need to create a place for it
within your website. This means you need to know the title of your page
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before you create it. Keep the title simple and functional as such titles
are easier for search engines to pick up.
As the above picture demonstrates. The page title and the URL should
be simple and similar. Many webpages can be defined by their function
such as about us and contact us or products, while blog posts are
subject based such as meet the vacuum 500 and so on.
Some webpage creation platforms such as Wordpress will allow you to
change the URL of a given page or blog post. Furthermore, you can
decide how you want the URL to be defined. This means as well as
including the title, you can add the date the page or post was added to
the URL to help search engines place it.
You will find this under permalink settings in the Settings section of
your Wordpress dashboard at the bottom left:

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As you can see, there are five structural options. The first is the default
setting which uses a random code. The second uses the day the post
was published and the name of the post, the third uses month and
name, the fourth is numeric and the fifth can be customized. If you are
uncomfortable with customization we suggest you use day and name
or month and name.

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1.33 Image Search Optimization (ISO)
Image Search Optimization, or ISO, is related to SEO, but is related to

image searches. Perhaps some people will wonder why searching for a
photograph, cartoon or diagram is important for your website, well, many
image searches lead directly to people accessing the website where
from the image originates.
First, you need to choose your images wisely. There are no set rules for
choosing images, but you have to bear in mind several factors.
First, is the image suitable for your viewers? Take into consideration your
likely customer and fan base, plus rules and restrictions on content.
Adult content, for example, is not for everyone.
Second, check whether you have the legal right to use the image. If you
are not using the image in a commercial sense, you may be ok. Googles
Advanced Image Search (for example), allows you to filter out images
that cannot be reused. If the image will be used commercially, then you
can filter in only images that are labeled for commercial reuse.

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Third, consider the story the picture is telling. Does this picture
accurately reflect the content of your web page? Furthermore, does it
look right when compared to the background, the websites layout and
other aesthetic features?
When you add an image to your page, you might be presented with a
box like this (from Wordpress). ISO is far simpler than SEO. In order to
optimize your image you need to:
1. Provide a link URL to your photo. The best options are either by first
putting your photo on a social photo sharing network like Flickr, or by
linking back to where you go the image from (if you did not take it/make
it yourself)
2. Add a few relevant tags to the image.
3. Add a brief description of the image and how it relates to the content
in the article.
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1.34 Internal Linking
Internal linking defines the internal structure of your website. Think of it

as the tendons of your body, linking muscles to bones and vice versa, or
like the smaller internal strands of a spider web.
There are several techniques for linking pages and blog posts together
within your website. However, remember one thing, you do not have to
link every page to at least one other page. If you include a plugin or
program such as Google XTML Sitemaps, you can make sure pages are
found within your site regardless of their connectivity.
Techniques include:
Menus are one of the most obvious forms of internal linking. Your menus
structure depends on how many pages you have. Typically, this means
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having a small menu at the top of the page beneath the header and/or a
sidebar menu on the left or right. These contain the titles and links for
the main areas of your website. Larger sites will include drop down submenus that link to smaller pages. Of course, it is possible to have subsub-menus, but be conscious of making the site too complicated or
labyrinthine.
In-Text Links
This is the most subtle way of linking pages and adverts into a web
page. To create an internal link or hyperlink, simply highlight a relevant
word (for example the product name), right-click in a word document or
click the chain image and then paste the target URL. You can use these
within the main text or as a see also section at the end.
Tags and Categories
Many blogs and site building software programs allow the user to denote
the category of the page or post, and to add tags (as discussed in 1.22).
Some platforms like Wordpress allow you to add a sidebar element
(called a widget) that lists the categories and creates a tag cloud of the
most popular tags.
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Sitemaps
A sitemap literally provides users with a map of the whole site including
pages that are not directly linked to other ones. The easiest way to do
this is to install a program such as Google XTML Sitemaps or to ask
your web designers to do this for you.
The sitemap will allow users to follow a spider diagram like a blueprint.
They will see how each section locks into another and how pages flow
into other pages.

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Part 2: Backlinks
2.1 What are Backlinks?
2.2 Setting up A Basic Backlink (Onsite Backlinks)
2.4 High PR vs. Low PR Backlinks
2.5 Do-Follow vs. No-Follow backlinks

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2.1 What are Backlinks?
Backlinks are connections that link one website or webpage with

another. As mentioned in the previous chapter, search engines employ
spider programs to hop from one page to another. They do this by
crawling along links from one site to another. Backlinks, therefore, are a
crucial way for you to link your website to the internet and to attract
spiders.
Of course, it is no longer as easy as filling your site with backlinks and
sitting back as the web searches pour in. Modern search engines are
cleverer than that and you will need to implement a varied approach as
outlined in section three. This section will outline the different types of
backlinks and their value.

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2.2 Setting up a Basic Backlink (Onsite Backlinks)

It is very easy to set up a basic backlink. When you have written a
pages worth of content or added a post to your blog, save the draft, but
do not leave the editing page.
Open a second window or tab on your internet browser and find a linked
page within your website. For example, you have just written a product
update on your blog, so go to the products description page on your
websites catalog.
Now highlight the URL at the top of your browser and copy it. Go back to
your edit page for your new blog post and highlight the name of your
product. Now you can add a hyperlink. This can be done either by rightclicking on the highlighted word or by using a hyperlink button on your
web design programs option menu. Paste the link in and save the page.
When people access your page, they will see the name of your product
highlighted in a different color (like blue). If they click on the word, their
browser will take them to the product page in your catalog.
This is known as an internal link or onsite backlink. This does not attach
your site to another website, but it does improve the interconnectivity of
your website and therefore, makes it easier for spiders to find their way
around your webpages.

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Off page, SEO is basically your advanced Backlink building strategy. If
your site has no incoming links from other websites, your site will not be
included in search engine indexes.
The best backlinks are those that come naturally as a result of great
content. Your website must contain high quality, useful, timely content
that people will actually want to link to. This occurs when a user links to
your page on their blog, on their social network or on a social
bookmarking site. Such links are considered passive and you cannot
control how people react to your content, but you can tailor it to meet
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demands and to raise interest. These, however, are not the only links
you should consider. There are many possible ways to generate links.
Your primary objective should be to diversify and increase your qualified

traffic sources. Diversity is the name of the game with modern linking
strategies. The simple ways to build backlinks are outlined in Section 3
of this book. In short, they include web directories, advertising, blog and
forum comments, content websites and social networks.
Before you consider those different types of offsite backlinks, it is worth
considering what links are good and what are not. The subsequent
sections will cover some of these issues.

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2.4 High PR backlinks vs. Low PR backlinks
The ranking of a backlink to your site depends on the sites PR (Page

Rank) value. If a site with a PR value of five or above links to your site,
then you are doing well.
Keeping this in mind, it is definite that you would want to have a high PR
Backlink to your site from a premium site. The effectiveness of this
Backlink definitely depends on the PR the site carries.
You cannot get a strong link unless you know what establishes a strong
Backlink. A strong Backlink is obtainable from PR 6 or 7 or more.
Thence, if only your site has a link from a site, that has a PR 6 or 7, then
consider yourself having a strong Backlink.
How to find high PR pages to get a strong Backlink?
There are various sites that have a PR of over 6. In order to find out the
PR of a particular site, SEO tool come handy. They are easy to access
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and provide guaranteed results. For instance, if you want to search a

particular keyword or perhaps key-phrases then do so on a search
engine and you will find out which pages are ranking high at the
moment. Furthermore, you can compare the results from different search
engines.
When you look for sites to get backlinks from or if you want to find out
which sites are backlinking to you, then you can search for PR ranking
sites that will let you know how various sites are performing.
It is certainly possible to submit your site to sites like myspace.com,

metacafe.com, propeller.com and others, but groundwork has to be done
before you top their lists or perhaps appear in their first pages.
The groundwork that is referred above is the fact that you must ensure
that your website is done correctly. Your tags should be organized and
appropriately chosen in order to het the Backlink for these high PR sites.

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The advantage of having a strong Backlink from a high PR site is that it

will increase your PR in the search engines. Hence, to conclude, if you
wish to rank high on search engines, your best bet is to:
1. Create your website correctly
2. Organize and appropriately choose your tags
3. Get links for a high PR site!
Will Low PR Backlinks hurt your online presence?
The answer is probably not. Low PR Backlinks will certainly not hurt your
online presence but it will not do you any good either. You may have
several low PR Backlinks yet it will not raise your PR as fast as a high
PR Backlink would do.
However, you must keep in mind that having too many high PR
Backlinks can make search engines suspicious. Make sure you are not
being linked to by spam websites. Your best bet is to keep your site as
natural looking as possible, hence have a mix of both high and low PR
Backlink to avoid being considered spam.

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2.5 Do-follow vs. no-follow backlinks
There are two more ways of defining a backlink; these are "Do-follow"
links and "No-follow" links.
A "Do-follow" Link is a hyperlink that is in a position to tell search
engines to pass along its page rank authority to an outbound link.
A "No-follow" Link is exactly the opposite. This is a hyperlink that
removes the ability to pass on its page rank status to other sites.
How do "Do-follow" and "No-follow" Links Work?
In order to read a webpage and search for content, a Google Spider will
visit and read through websites. While doing so, it will regard links with a
do-follow" feature and exclude any links with a "no-follow" attribute.
Therefore, your PR will get better with Bing or Yahoo if the spider likes
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what they see on a do-follow site. Moreover, if they come across a nofollow link, they will fail to respond to it and thence harm your online
presence.
In conclusion, search engines will improve your rank in the search

results if you have more backlinks from high PR sites. The more the dofollow links to your sites, the better and higher you will rank on Google
and the other search engines.
Where to Place No-follow or Do-follow Backlinks:

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Sites, which are updated frequently, and those that have high traffic is
where you should aim at posting. This will obtain you better search
engines status as well as a higher Page Rank. However, one key point
to remember is that your web content should match the content of the
site that you intent to post in since search engines will be on the lookout
for related backlinks.
In conclusion, when adding either no-follow or do-follow backlinks your
objective should be to have as many quality and related backlinks to
your sites as possible to help improve your search engine rankings and
your authority status on Google!
Reasons for using No-Follow Links
No-follow links are useful if you want to link out to a site with
questionable content, adult content or employs questionable linking
tactics. You can also use no-follow links to stop spiders getting to sites
that you feel have enough links of their own like Hacker Safe or sites you
have to pay to get their badge on your site. Such sites do not need your
link.
Also, use these links if you are creating a page that does not need a
webpage ranking. This can be an internal page, a small function page or
a page that is only needed by people who already know where it is.

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Part 3: Ways to Build Backlinks

3.2 Your Backlink Building Tool Box
3.3 Press Releases
3.4 Adverts
3.6 Social Networks
3.8 Forum Profiles
3.9 Blog Comments
3.10 Articles and Blogs

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This section of the eBook outlines the various ways you can create
effective backlinks for your website. With modern backlinking, it is not
just a case of posting a link somewhere and waiting for the results. The
majority of backlinks now require a certain amount of content.
The types of content can be divided into professional, social and
informational backlinking strategies. Let us look at the advantages and
disadvantages of each one in turn:
Professional options include press releases, adverts and directory
submissions. The advantage of these options is that it promotes your
site, gets you well known and may get people writing about you. Each
step is also essential for creating spider web pathways to get search
engines locked into your business. The disadvantages include a lack of
interaction, a lack of non-advertising content and plain boringness.
Social options lock into the buzz areas of modern internet activity. These
avenues include social networks, bookmarking sites, blog commenting
and forum profiles. These are excellent means of connecting with
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existing and potential fans, but they are less successful in terms of
appealing to professionals and for generating news.
Informational content revolves around the production of articles and
blogs. These used to be done on-site, but can now be created on a wide
variety of platforms. These not only generate larger numbers of page
views, but can earn small amounts of money too. However, they are time
consuming and may require professional writers.
At the end of this section, we will also look at how Web 2.0 Properties
help businesses tie all the sites together in a meaningful manner.
Look through the following options, which cover all three of these types
of content before deciding on your strategy. While utilizing all three is
perhaps the best route to go, it depends on the amount of time you have
available to you and the amount of money you are willing to spend on
professional services.

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3.2 Your Backlink Building Toolbox
In Part 4 of this book, you will learn how to take advantage of advanced
tools. This includes employing people and companies to do the work for
you. Until that point, we are going to assume you are able to do the work
yourself or have an employee ready to do this for you.
The first step in developing a good network or system of backlinks to
make sure you have your toolbox available to you. This is simpler than it
may sound. You can build backlinks without having to have a vast array
of expensive software packages. The most important pieces of software
to have are:
1. A word processor. Most people use MS Word, but there are other
types available such as Open Office. Make sure you are comfortable
using your chosen program and that the options are set to what you
need. This typically means turning the spellchecker on and ensuring the
language is set to your language of choice.

42
2. An internet browser you trust. There are dozens of options out there,
but the big three are Internet Explorer, Mozilla Firefox and Chrome. You
should have the browser set up in terms of landing page, language
options, and privacy options. It also helps if your browser remembers
passwords to the various sites you are going to use. Chrome, for
example, will offer to remember passwords for sites and we recommend
that, if you are the sole user of this computer, that you take advantage. If
not, not the passwords down in a notebook or diary, but not on an
electronic file (you do not want it hacked).
You might also want to prepare some bookmark folders for all the sites
you are going to visit and set up. Most bookmark folders remember sites
in a chronological order with the most recent save at the top. You can
organize this better by creating new folders. For example, you could
have general folders like social, professional and informational, or you
can have more specific ones like social networks, bookmarking sites,
and blogs. Do what feels right for you.
When setting yourself up, it is, also worth choosing which search engine
you prefer using, whether it is Bing, Google, Yahoo or some other site. It
is worth keeping a note of the various search engines as you can use
them to gage your websites performance. For example, you can use the
to see how your backlinking affects the pages page ranking.
Now you have these simple elements sorted, you can begin building
excellent backlinks.

43
3.3 Press Releases
The internet is abounding with websites that are willing to post press
releases on your behalf. The sites tend to divide their services into two
types. Those that are basic and for free, and those that are more
advanced and cost money.
First, before you start lining up a long list of press release sites (and we
have 20 of them below) write a press release. This is pretty much like an
advert and a news article rolled into one. Think about what you want to
advertise be it a service or product, perhaps the launch of your website,
then work through the statement until you are happy with it. Here is a
hint; find an angle and stick to it.
Each site requires you to create a new profile. This, at first, will feel
tedious and tiring, but it is worth it in the long run. Alternatively, using a
44
hiring site such as Odesk or Elance you could outsource the creation of
the 20+ Press Release profiles to a temporary worker for as little as $20.
Create a profile for each one that reflects your company, so keep it
serious and do not use any wacky pseudonyms.
Here I will outline 13 such sites, but remember, there are many more out
there with similar deals. Each site has its own rules as outlined below:
1. ClickPress.com offers distribution via LexisNexis, Topix and Google
News, but each release costs around $75 though discounts can be
made for bulk orders and new users.
2. EcommWire.com offers you the chance to create a feed for your
press releases, which helps gather some momentum. You can add an
45
image, three tags/keywords and links to your site. You can also publish
and event calendar.
3. Express-Press-Release.com boasts important clients such as Lloyds
of London and eBay/Skype. It offers free distribution of press releases
4. Free-Press-Release.com has offices in North America and China,
and offers a free press release service. The site is simple and easy to
use, a good place to start with your press releases.
5. Free-Press-Release-Center.info has two services. The basic service
allows you to link to your site, send a press release and use a single
keyword tag. If you upgrade then the press release is permanently
archived with the site and you get three links.
6. I-Newswire.com also utilizes paid and unpaid accounts. A basic free
press release comes as a bog standard, but if you upgrade you can add
graphics making it more appealing to viewers and search engines alike.
Priced package costs depend on the size of the business and the
package being bought.
7. NewswireToday.com is similar in outlook. The basic package is
unadorned text with a link, while an upgraded premium package adds
product pictures, logos and so on.
8. PR.com combines a press release service with advertising services
that is claims is unique amongst press release firms online. Thus, the
site allows you to also set up a full company profile online.
46
9. PR-Inside.com is based in Europe and therefore diversifies your

client base and potential reach. Press releases can be in either English
or German.
10. PRBuzz.com offers free press releases plus unlimited releases for
$299. The site also hosts a variety of writing advice articles aimed at
helping users learn how to write effective press releases.
11. PRCompass.com has both free and premium packages. The
difference here is that you can vote releases up making it more of a
social media and press release mash up.
12. PRUrgent.com offers teaching advice to press release writers to
help them. The site also offers downloadable examples.
13. PRLeap.com is a press release site that allows users to pay extra in
order for their releases to rank higher.

47
3.4 Adverts
Chances are that your company already employs a marketing
department or an employee in charge of generating advertising. Like
other mediums, the internet offers a wide variety of choice for advertising
your site.
This is not the place to discuss advertising strategies in terms of buying
adverts. However, it is worth noting that there are a large number of free
and low cost advertising websites that can generate a backlink for your
website.

48
Each of the following sites will ask you to create a company profile and
to fill in a simple form. You will often be required to input the following
information:
* Company name
* Website
* The product or service you are advertising
* A brief description
* Costs of the service
Prepare your basic spiel before you begin setting up adverts. You can
keep the general information the same for each site, but tweak the brief
description from advert to advert.
There are literally hundreds of free and premium advertising websites
that you can employ, but here is a selection of them:
1. Craigslist.org is one of the most well-known in North America.
2. Backpage.com is second after Craigslist, but does include erotic
content, so bear that in mind if such content offends you or your
perceived clientele.
3. TrafficSwarm.com offers free adverts and submissions to web
search engines, plus pays users for expressing their opinions.
4. Adlandpro.com is an advertising and review website. Like
TrafficSwarm, it offers networking and payment options.
5. USfreeads.com is a well-ranked site (according to Alexa) and also
allows users to upgrade to premium and gold editions to get even more
exposure.
49
6. Gumtree.com and Oodle.com are UK orientated classified

advertisement companies.
Remember the advantages of advertising include being able to promote
your services and products, but the disadvantages may include a lack of
social media kudos.

50
Website directories are listing sites for webpages. Some sites act as
virtual libraries for websites, while others have tapped into the demand
for social media and interactivity and have created recommendation
sites (called Social Bookmarking sites, see section 3.7), whereby a
users interests and web searches inform the web directory of what that
person is into.
There are literally thousands of directory websites. It is difficult to
manually upload information to each site, but it can be done and it will
improve your sites ranking. Each link will provide you with a single valid
backlink. This will be a one-way link that does not fall foul of bad practice
as determined by the search engines.
As there are at least 8,000 directories and as many have been accused
of link spamming, it is important to find the right company to deal with.

51
Most companies that submit to large numbers of directories hire an

outside company to do the work for them.
A good backlinking company will do the following:
1. Research all the possible means of linking your site
2. Remove all sites that offer paid links and spam links
3. Provide human and not software-based linking
4. Will update and refresh links
5. Will keep up to date with changes in Search Engine algorithms.
If you wish to manually submit your links, then it is worth looking at the
following websites:
1. SoMuch.com a simple and totally free linking site.
2. DMoz.org an open directory project.
3. exactseek.com
4. freewebsitedirectory.com
5. infignos.com
6. pegasusdirectory.com
7. gooddirectory.net

52
The above picture demonstrates a typical directory submission page. It

includes elements such as the title, URL, description, name, email,
category and so on.
Access websites such as best-web-directories.com to find more free and
fee paying web directories. Study each one carefully before submitting
your site as some list gambling and adult content sites, which might not
be a good fit for you.

53
3.6 Social Networks
Social networks feature amongst the fastest growing and most used
sites on the web. They appeal to the modern user because they offer a
degree of connectivity and choice. Users like to feel they can connect
with companies and interact with them. They also enjoy the idea of
telling their friends what they like.
At the same time, your company benefits from accessing these sites
because by posting links to your pages on these sites you are creating
one-way backlinks.
There are various types of social networking sites. For example, there
are social sights for friends like Facebook and Friendster, there are
entertainment based sites like MySpace, business and professional sites
like LinkedIn. Then you can look at video sharing sites like YouTube,
photo sites like Flickr and Tumblr and so on. There are a vast array of
54
new sites setting up and closing down, so it pays to pay attention to what
is going on around you.
In order to create a post you need to log into the social network. Many of
these require you to create a profile. It is best at this juncture to decide
what kind of profile you want to create:
1. Business Profiles honestly reflect who you are and what you do,
but many sites do not allow such profiles and many social network
users do not like them either.
2. A fake profile will allow you to post updates on your business
and use links. They also give you a modicum of privacy. However,
fake profiles will find it hard to attract friends and if people find out
they are fake, then they will become unpopular.
55
3. A personal business profile will allow you to present yourself as

Joe
Blogs
CEO
without
confusing
the
personal
with
the
professional. This is best for sites that do not allow business

profiles.
When completing the profile it is important to fill in as much information

as you can. Also, remember the SEO tips and tricks we talked about in
part 1. Be concise, be realistic and not jargon-filled, be authentic and not
a super salesman. Remember to pick a couple of keywords to help the
profiles ranking. Most importantly of all, remember to paste your
websites URL into the profile.

56
Tip: If you run your blog and website on Wordpress, you can utilize a
plugin called sociable. This plugin allows you to choose several
directory and social media buttons such as Facebook, Twitter and
LinkedIn. In terms of directory websites, it includes Digg, StumbleUpon
and Delicious. This means every time you post a blog update or make a
new page you can press the button at the bottom of the screen and
create a backlink to your page/post automatically. In order for this to
work, however, you will need to have a profile open for each of the sites.
This might be time consuming, but will be worth it in the end.
Please refer to our book on using Facebook Business Pages for more
information on how to maximize Facebook to your advantage.

57
Bookmarking sites are a combination of the directory and the social

network. Users get to choose what kind of content they want to see and
the website uses that information combined with past activity to make
suggestions. Popular bookmarking sites include Digg, StumbleUpon and
Delicious.
Also called social bookmarking, the sites work in a similar fashion to your
social networking sites. Instead of posting personal messages and
photographs, users recommend links to sites they have encountered. In
an ideal world, you want everyday people you do not know stumbling
upon your site and you want them to dig it. This may happen, but by
creating a profile for your site, you can get the ball rolling.
It is possible to access many of the social bookmarking sites using your
Facebook, Twitter and LinkedIn profiles. If this is the case, I recommend
you access the sites in this manner. Why? Because it makes access a
lot simpler and easier for you.
58
If this is not the case, then create a profile in the same manner as for
previous websites. Keep the tone relaxed and informative, do not over
sell the business, but put a positive spin on it. You must, must, must,
include your websites URL in your profile.
Now, when you access your website find the webpage that you want to
promote.
Click on the URL at the top of the browser and copy it.
Find the social bookmarking sites recommend function and paste the
link into the box marked link URL.
Fill in the rest of the information required. This will usually include the
name of the site or company, some tags/keywords and a brief
description or opinion regarding the site.
Post the link within the social bookmarking site and you will now have an
active backlink.
59
3.8 Forum Profiles

Treat forum profiles as a permanent comment facility. Follow some
simple rules and you can exploit the use of forums across the web to the
gain of your website.
The forum was a place in the Roman Empire where people could meet,
trade goods and information, and listen to politicians on the stump.
Today, internet forums are places where people discuss various
subjects. Some forums are highly specific while others are more general.
As with blog, commenting it is important that you choose your forums
carefully. As with blogs, first check out the quality of the forum before you
decide to join it. Look for the following criteria:
1. Does the Forum have recent posts?
2. How many replies are the top posts receiving?
3. Are there regular members?
60
4. Is the content relevant to your site?

5. Are there any negative elements that you do not want to be
associated with?
Once you have chosen a forum to join, follow its application process.
This may include submitting details about yourself and clicking on a
confirmation link via your email address. The best policy to follow when
creating a forum profile is to be honest. Create a profile that reflects you,
but in no way make it into a business profile. Any promotion of your site
or products needs to be relaxed, almost passive as a super salesman
personality will put a lot of people off and make it seem as if you are not
genuine.
You can either put the web link into your profile or include it as a
signature. I recommend the latter as it allows people to see your
signature every time you post a comment on the forum.
Now, as soon as you create the profile and create the link back to your
website you have created a backlink. Part of this is job done, but
remember this, every time you write a decent comment on the forum and
every time someone reads and replies to your comments, you are
promoting your site.
You do not have to become an obsessive member of the forum, but post
regularly on topics related to your website and webpages and you will be
creating additional backlinks as well as improving their quality.

61
3.9 Blog Comments

Perhaps the simplest way to backlink your website or webpage is to
comment on other peoples blogs. You can find blogs by searching the
internet using any search engine you desire or by searching Wordpress
or Bloggers directories, using the keywords that are related to the
specific blog post or site that you want to promote.
Most blogs have a capacity for leaving comments. These can be on
specific blog posts or pages. Each form varies, but they usually allow
you to post a comment, inside which you can leave a hyperlink to your
site. Others will allow you to designate a specific URL when you post
your comment. These are better because it means that when someone
clicks on your username it automatically takes them to your page/site.
In order to choose a good blog to comment on, you need to be careful in

your selection. Check the blog to make sure the content reflects your
62
interests and your style, then check how old the blog is, how often it is
updated and if possible, how many views it is getting. The higher quality
the blog, the more the backlink is worth.
When writing blog comments it is important to remember some basic
rules about comments:
1. Make sure the article/post is relevant to your page.
2. Address the comment towards the content of that page
3. Offer a genuine opinion.
4. Do copy and paste formulaic comments.
5. Use clear and concise English.
These are important because if you do not follow them, chances are
webmasters and blog owners will delete your comments. Believe me, if I
think a comment is spam then I will delete it.

63
3.10 Articles and Blogs
As you will know by now, any document can include hyperlinks to any
website of your choice. Indeed, it is beneficial to the SEO ranking of your
site to include a few, but not too many, internal and external hyperlinks in
any blog post or online article.
The first place you should look toward posting online articles is your own
site. As discussed in the SEO section of this eBook, the size of your site
and the number of pages help to give it a certain amount of rank.
Next, you need to think about what articles can be written that you can
link back to your original site. Think about it like this, you are running a
business that helps people find work. Part of this includes a CV/Resume
writing and editing service. This gives you a great opportunity to develop
backlinks by writing articles on writing resumes and CVs.

64
Before you post your article or blog post, check it carefully. The last thing
you want to do is say to readers that your English is poor. Or worse, that
you are outsourcing your writing to people in developing countries on the
cheap. You need quality content that is either interesting or useful,
preferably both.
Once you have one article, it is possible to re-write, re-word and change
the angle to develop a number of similar yet different articles. Be careful
at this stage as repetition and exact copies are likely to fall foul of search
engine spamming filters.
It is possible to post these articles on your website, but this does not
grant you a backlink. Instead, you need to develop a fresh directory of
article submission sites. Many of these allow you to create a backlinked
article. They have varying degrees of editing and submission guidelines.
Some, but not all, offer writers a share of income generated through
advertising (usually using Google Adsense).
The top ranked article submission sites include:

1. Annotum will launch in May, 2012 and replaces Google Knol as a
source of academic articles.
65
2. Squidoo allows users to build lenses of particular knowledge that you

can send back to your website.
3. Hubpages acts in a similar fashion, but you can link your hubs to your
personal or corporate adsense account or product links without cluttering
up your personal web space.
4. EzineArticles allows you to post quality content and link back to your
personal site.
5. Examiner is a site allowing users to post news articles on specific
subjects. This is a good way to post news articles about your own
business.
6. Technorati is similar, but concentrates on technology and business.
7. ArticleBase is a directory for articles. This is a simple means of
creating backlinks.
If you have the time and patience, you can create articles, spin them into
new forms and post them to sites such as those mentioned above. It is
possible that they will generate you small amounts of money, but the
primary motive should be recognition and backlinks. It is possible to hire
workers to write and spin articles on your behalf for as little as $1 per
article depending on your quality requirements.

66
Web 2.0 is the term applied to a broad range of companies and websites
that want to make information sharing and communication easier across
the globe.
Since its inception, web developers and online marketers have looked
for ways to exploit these open channels. The primary use of open
communication and information sharing is the ability to direct traffic from
one of these popular sites to your business or personal site.
This works because the interconnectivity of these platforms, search
engines are able to feast on the pages contained within. This explains
the success of social networking sites and bookmarking sites for driving
traffic.
67
Another element, which is separate from these sites and from article
submission sites is the use of blogging platforms. Now, many website
packages come with a blogging platform, but ones limited to your site
only are not interconnected enough. However, modern packages usually
include direct access to essentially unlimited Wordpress platforms. You
can also add other sites such as blogger to build your overall page rank.
The best means of boosting your sites rank, and therefore driving traffic,
is to create a link wheel. Imagine this wheel as something of the above.
In it you will see several of the sites you will have already have begun
working on or have thought about working on (depending whether you
read the whole way through first or, like me, get stuck in from page one).
68
In order to create a basic link wheel do the following:

1. Create several articles on a similar topic.
2. Create blog posts on the same topics.
3. Submit the articles to a range of article topic sites.
4. Backlink each blog and article back to your main site.
5. Link each article or blog to one other article or blog, but do not
create a reciprocal link, which is a link that goes two-ways.
It is important that the links do not go back and forth, i.e. are two-way
links, because two-way links are frowned upon by search engines,
whereas one-way links are seen as having far more worth.
The link wheel interlinks a whole range of blogs and media outlets to
your central website. It takes advantage of the page ranks and these
sites magnetic ability to drive traffic to them and then funnels that traffic
to your website too.

69
Part 4: Advanced Tools

5.2 How to Outsource Backlinks

70

Since Backlinking requires great efforts and has a rigorous process, it
makes sense to make use of Backlink automation software. There are
numerous well-designed Backlink support software available online to
simplify as well as improve the overall outcomes of your link building
efforts.
In order to computerize the creation of forum profile links certain

programs have been designed. In order to update and speed up the
monotonous process of link building, these programs utilize scraping
technology, which automates the registration of forum accounts. This is
definitely worth doing as they are effective for boosting your rank on
search engines.
There are three basic types of automation software:
71
1. First, there are blog comment programs that automate the process of
blog commenting. Examples of these include Scrapebox. Bear in mind
that many blog owners are suspicious of blog comments and try to
ensure all blog comments are genuinely related to the subject matter.
2. Second, certain programs will create automated forum profiles for you.
These save a lot of time and effort in terms of manually imputing data
about yourself. The automated program will take your data and then use
it on all forum profiles.
3. Finally, indexer programs allow you to maximize the performance of

your existing backlinks. This is one of the more useful programs as the
previous two are more likely to trip the spam sensors.

72
4.2 How to outsource backlinks
Instead of doing the time consuming work of building Backlinks yourself,

you can outsource the work by paying someone to build backlinks for
your business. In order to get more traffic, most internet-based
businessmen outsource their SEO to get more traffic and backlinks to
their website.
Before you outsource you need to make sure that your website is
properly setup using good SEO strategies. Outsourcing will definitely
work wonders if you already have a list of keywords that you prefer to
use. You may want to consider having some long-tail keyword phrases
since competition on the Internet increases almost frequently.
If your internet business has a blog, you might want to hire a SEO
expert. They are well aware of how to write SEO friendly articles that the
73
search engines will definitely crawl. It is a strategy worth outsourcing if

you are building a long-term Internet business.
One way to outsource a variety of different tasks is to use individual and

contractor websites such as Odesk, vWorker, and Elance. You are
required to simply post an advert with a clear description of what you do
and what you require and your budget to accomplish your forecasted
results. You are bound to receive a handful of applications from
applicants who would be willing to do your job for the budget you have
posted.

74
Alternatively, you can make use of professional SEO and backlink

companies. These tend to offer professional services with performance
guarantees. The upside is that staff will know what they are doing; they
will be able to outline their full list of services and options, which is great
if you do not trust your private workers to deliver. The down side is that
such services are far more expensive.

75
Part 5: Your Website Checklist

You can severely shackle your search engine presence if you do not
design and build your site in a way that is acceptable to the Search
engine software robots and spiders. This includes employing correct
SEO and backlinking strategies. Outlined below is a quick summary
checklist of what you must do:
1.
Choose the right web host. You want good 24-hour support,
cloud computing for larger sites, green hosting if possible and unlimited
storage space. Also, make sure that professional services are available
too, this could prove invaluable.
2.
Make sure your website is well laid out. Build a sitemap and keep
things simple and logical. Make good use of menus.
3.
Ensure your site has a good range of internal links to aid
customer convenience.
4.
Check your content so that it is relevant, well written, has a good
keyword ratio and contains sub-keywords.
5.
Make sure you complete Meta tag data for all your images and
videos
6.
Submit your website to as many reputable web search
directories as possible.
7.
Write press releases for new pages, offers, products and services.
Include keywords, tags and links.
76
8.
Do the same for adverts.
9.
Post insightful blog comments that link to your site.
10.
Create forum profiles then select the most relevant and try to
post once a week if possible.
11.
Join social networks, make profiles and business pages.
12.
Share new pages and posts on your social networks and add
them to social bookmarks.
13.
Finally, make sure you update your website regularly and make
sure your content remains fresh, up to date and relevant.
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This document contains the main ebook, Expert SEO and Backlinking

Please refer to the PLR rights agreement for more info.

If you want to get your hands on a pack of over 200,000

FREE PLR PRODUCTS | GET 200,000 BACKLINKS WITH PLR

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Part 1: Search Engine Optimization (SEO)

1.1 What is SEO

1.2 How Search Engines Work

1.3 Types of SEO

2.1 What are Backlinks

2.2 Setting Up A Basic Backlink (Onsite Backlinks)

2.3 Offsite Backlinks

2.4 High PR vs. Low PR Backlinks

2.5 Do-Follow vs. No-Follow backlinks

Part 3: Ways to Build Backlinks

3.1 Types of Backlinking Strategies

3.2 Your Backlink Building Tool Box

3.3 Press Releases

3.5 Directory Submissions

3.6 Social Networks

3.7 Bookmarking Sites

3.8 Forum Profiles

3.9 Blog Comments

3.10 Article Submissions

3.11 Linking Web 2.0 Properties

Part 4: Advanced Tools

4.1 Automation Tools

4.2 How to Outsource Backlinks

Part 5: Your Website Checklist

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FREE PLR PRODUCTS | GET 200,000 BACKLINKS WITH PLR

Part 1: Search Engine Optimization (SEO)

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1.1 What is SEO?

internal link structures. It also depends on how each specific search

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1.2 How Search Engines Work

Search engines need to process millions of websites and tens if not

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1.3 Types of SEO

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Vacuum cleaners clean carpets. Vacuum cleaners clean all surfaces.

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Warning: avoid shoehorning phrases into unnatural situations. This

Another tool at your disposal is the secondary or even tertiary keyword

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Similar rules for keywords apply to secondary keyword phrases. They

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Tagging is a way of linking certain keywords to your text without having

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1) <meta http-equiv="Content-Type" content="text/html" >

4) <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" >

The description tag is a short informational piece that describes either

There are simple rules to follow when writing a description tag:

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1.33 Image Search Optimization (ISO)

Image Search Optimization, or ISO, is related to SEO, but is related to

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1.34 Internal Linking

Internal linking defines the internal structure of your website. Think of it