The Business Concept

Product or Service
a. Product or Service
The group decided to establish a Pinoy dessert shop. The shop is typically sweet Pinoy
course that includes traditional Pinoy merienda. The researchers want to patronize the
Filipino delicacies, give a new flavor of it and make it more enjoyable. So as Philippines,
having a rich culture especially in foods its easy for the researchers to put up an idea that
can elevate our own delicacies into something that the customers can love and be proud of.
The shop does not only emphasize on its desserts but also, it highlights the value of being
together as a family and with love ones. The shop embodies that the products will helps to
strengthen the bond, chill vibes between the customers.
b. Description
The researchers named the venture as Juan Desserts The group adopted the name from
the desserts food and service that will be offered to the customers. They made it more
traditional for the customers to have an idea that once they hear the name of the shop they
can easily know that the shop is offering Pinoy desserts. The group decided to put the Juan
Desserts: in Kamuning Road, Quezon City. Brgy. Kamuning is one of the most well-known
barangays because of the establishments around it since there are many trademarks
around the area which makes it a good location to put a dessert shop to have as many
customers as possible which is a benefit for the Juan Desserts. The specialties of Juan
Desserts are the following:

Turon split/Banana que Buttered Puto

split
Turon
sauce

with

Mango Ube biko

Adlaon, Astillo, Berdadero, Radovan, Santiago Jessica

MAR122
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Yema

Pastillas

The Business Concept

Mango and cream cheese
turon

Sapin-sapin

Ube Macapuno

Turon de leche

Peach pie
Palitaw

Peanut kisses
Banana chips

Rationale
a. Reason
Our group decided to choose this kind of venture because we believe that everyone love foods,
and we all know that food is necessity to everybody. Filipino also prefers sweet and tasty food
thats why we know that this business would be preferable for them. Lastly, Filipino desserts
were not so popular, so we want to establish a good image about Filipino foods by upgrading its
level to a whole new one for it to be known worldwide.
b. Justification
Our group believes that this would be a good business venture to pursue because nowadays,
people tend to be a health-concious one so we include healthy foods such as turon and banana
que which is the main ingredient is banana that is high in vitamins and potassium to help boost
energy. The ingredients and raw products that well be using were very accessible and easy to
look for.
Target Market
a. Who
The target markets of our business are families and group of people like the students in
Quezon City High school, Kamuning Elementary School and employees around the area.
The ages of our target market ranges from 6 and above.
Adlaon, Astillo, Berdadero, Radovan, Santiago Jessica
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The Business Concept

b. Where
Since, our group decided to put Juan Desserts in Kamuning Road, Quezon City. Brgy.
Kamuning we could probably say that they are also located within that area. It is one of the
most well-known barangays of all time because of the establishments around it since there
are many trademarks around the area which makes it a good location to put a dessert shop
to have as many customers as possible which is a benefit for Juan Desserts.
Competitive Advantage
a. Differentiation
Juan Desserts has its own characters that differ compared to others. It has uniqueness in terms
of products, services and promotions. The creativity of the proponents to make typical Filipino
desserts become more attractive to customers and the diversity of our products would the one
of our competitive edge over our competitors. We have do-it-yourself turons and banana que.
We also have healthy cupcakes that are made of vegetables that will surely preferred by
parents. In addition, we also have quality services that will make customers comfortable and
welcomed in our shop. The ambiance of our shop will be inspired by Filipino cultures and
tradition. In terms of our prices they can also make sure that all of them are within their means.
Lastly, we will have different promotions that customers will surely enjoy.
b. Advantages
Juan desserts have different advantages over its competitors every aspects of our business are
different than usual. It has unique products, services and promotions aside from that, Filipinos
love sweets and desserts that are very inexpensive. We also offer great promotions and
discounts. In addition, we serve best of the Philippines dessert delicacies. The following will be
also our advantages:

Adlaon, Astillo, Berdadero, Radovan, Santiago Jessica

MAR122
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The Business Concept

The location is accessible- near schools, churches and establishments.
Customers will be impressed with the level of attention that they will be receiving through
the staff.
Pricing structure is an asset-offering lower priced menu that other dessert shops.
Offers great promotions and discounts.
Open every day.

Adlaon, Astillo, Berdadero, Radovan, Santiago Jessica

MAR122
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