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P ig m en t Di sp er si o ns


Pl u s

November 2014 Vol. 19, No. 11 Table of Contents

31 Exterior Architectural Coatings: Self Cross-Linking Resin Coatings

Offer Siding Manufacturers an Edge

33 Adhesives and Sealants

36 PPG Reports on the OEM Auto Market
37 Media and Milling Equipment Directory

International Coatings Scene ............................... 24

Europe Demand for Dispersions in Europe Driven by New
Technologies and Expanded Capacity
Africa Water Shortages in Africa Drives Up Demand For
Water Storage Tanks and Coating Technology
Latin America New Latin American Paint Federation

Business Corner.................................................... 29
Map Out Your Business Situation As A First Step In
Strategy Development


Editorial.................................................................. 6
As We Go to Press.................................................. 8
Fresh Paint............................................................ 10
Market Reports..................................................... 20
Distributor News.................................................. 21
New Products....................................................... 22
Industry News....................................................... 41
Suppliers Corner................................................... 45
People.................................................................. 46
Meetings............................................................... 47
Final Coat.............................................................. 50


Classified Ads....................................................... 48

Advertising Index.................................................. 49

Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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BPA International.
November 2014

Coatings World | 5

Editors Page

Exterior Coatings,
Adhesives and Sealants

his years feature on exterior architectural coatings, Self CrossLinking Resin Coatings Offer Siding Manufacturers an Edge
(page 31) was authored by Bob Cregg, industry director Building
Products, Sherwin-Williams Product Finishes. Cregg writes that as a result
of a rebound in single family construction, building products manufacturers are ramping up production to meet the increasing demand. In turn,
manufacturers must deliver a quality product that provides value to both
builders and the homeowners.
According to Cregg: Such is the case with exterior building products such as cement composite, wood, vinyl and fiberglass siding, where
coating integrity is critical. The manufacturer/supplier relationship has
become a partnership with suppliers helping manufacturers improve
their finishing techniques and processes, respond to customer demands
for a wider range of colors than ever before, meet higher performance
standards and increase throughput.
Cregg said that new coatings that utilize a cross-linking resin meet the
finishing challenges siding manufacturers face. Most importantly, they offer savings in terms of true applied costs the price per square foot covered
through a number of performance enhancements.
The Adhesives and Sealants Update (page 33) was written by
the newest member of the Coatings World team, Catherine Diamond.
Manufacturers interviewed for this article reported that the market for adhesives and sealants is on the rise thanks to healthy automotive and construction industries. According to Uwe Bankwitz, Head Corporate Target
Market Sealing & Bonding at Sika AG, the market for adhesives and sealants grew about two to four percent, depending on location.
Bankwitz said that there are two markets that offer the most opportunity for growth: transportation and construction. For Sika, transportation (including automotive) and building/construction (new construction,
refurbishment, infrastructure improvements) offer the most opportunities
for growth, especially after moderate recovery of these markets in North
America and Europe. Participation in the stronger growth in emerging
markets in Asia and Latin America are of key importance to Sika and are
reflected by investments in new factories.

A Rodman Media Publication

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Kerry Pianoforte
Tom Branna
Catherine Diamond
Michael Del Purgatorio
Sara Downing,
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
Phil Phillips
Steve McDaniel
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)

Rodman J. Zilenziger, Jr.
Matthew J. Montgomery
Dale Pritchett
Kim Clement Rafferty
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6 | Coatings World

November 2014

As We Go To Press

PPG Joins Green Building Councils

in Five Latin American Countries

PPG Industries flat glass business has

joined green building councils in Chile,
Colombia, Ecuador, Mexico and Peru. All
five councils are members of the World
Green Building Council (WorldGBC), the
largest international organization influencing the green building marketplace.
Cristina Gamboa, chief executive officer of Colombias Green Building Council
(GBC) and chair of the WorldGBCs
Americas Network, said PPG is a welcome addition to each organization.
We are grateful for PPGs support of
our work, which promotes sustainability in the building environment, she explained. PPG has a long track record of
commitment to fostering green building,
and their best practices are an inspiration
to the network of councils that partner
with us under the World Green Building
Councils Americas Network.
PPG manufactures one of the industrys most extensive collections of environmentally-advanced glasses, which
includes SOLARBAN solar control, lowemissivity (low-e) glasses; SUNGATE
passive, low-e glasses; STARPHIRE
ultra-clear glass; SOLARCOOL and
VISTACOOL reflective and subtly-reflective glasses; and a full-range of performance tinted and clear glasses.
Deron Patterson, PPG international
sales manager, flat glass, said PPG glass
plays a vital role in reducing global carbon emissions, particularly through the
Solarban line of low-e glasses, which
help buildings cut energy use by reducing demand for air conditioning and artificial lighting.

This investment will enable the Group

to serve its customers in China and in
Asia in growing markets such as superabsorbents, paints, adhesives and water treatment.
Arkema has finalized the creation
of Sunke, a joint venture with Jurong
Chemical, in which Arkema has a majority interest, and which consists of
two acrylic acid production lines each
amounting to 160,000 t/year located on
the Taixing site in China. With the closing
of this first stage, Arkema has access to
half of the sites installed production.
This new site will enable us to meet
our customers growing demand for
acrylic acid and esters in China and in
Asia, and to support the growth of our
Coating Solutions segment in this region
of the world. The successful integration
of these new assets will be a priority for
the Group and its personnel over the next

few months, stated Marc Schuller, member of Arkemas Executive Committee.

Arkema, a global chemical company
and one of Frances leading chemicals
producers, manufactures specialty chemicals that provide customers with practical solutions to such challenges as climate
change, access to drinking water, the future of energy, fossil fuel preservation and
the need for lighter materials.
With operations in more than 40
countries, some 14,000 employees and
10 research centers, Arkema generates
annual revenue of some 6.1 billion, and
holds leadership positions in all its markets with a portfolio of internationally
recognized brands.
Jurong Chemical is the worlds fifth
largest producer of acrylic acid and the
acrylics leader in China. It is a subsidiary of Sunvic, a company listed on the
Singapore stock market. CW

Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AI Technology.................................................................................................. 22
AkzoNobel....................................................................................................... 10
Axalta Coating Systems.............................................................................. 10, 22
BASF.......................................................................................................... 10, 46
Benjamin Moore.............................................................................................. 10
Henkel............................................................................................................. 33

Arkema Completes First

Stage of Acrylic Assets
Acquisition in China

Tikkurila.......................................................................................................... 10

Arkema has finalized the first stage of

its acrylics assets acquisition project in
Taixing, China, and now has access to
a modern and competitive 160,000 t/
year acrylic acid production capacity
in Asia for the sum of $240 million.

PPG.................................................................................................10, 22, 36, 50

Masco.............................................................................................................. 10

Sherwin-Williams............................................................................................. 30
Sika.................................................................................................................. 33
Valspar............................................................................................................. 10

8 | Coatings World

November 2014

Fresh Paint

Benjamin Moore Unveils 2015 Color Trends

Benjamin Moore released its 2015 Color

of the Year Guilford Green HC-116, a
stunning silvery green that complements
both modern and traditional styles in a
seamless manner, according to the company. In addition to unveiling the Color
of the Year, Benjamin Moore introduced
Color Trends 2015, a curated palette of
23 colors consisting of beautiful green,
blue, blush and berry shades that can
transform a space. Benjamin Moore said
it continues to be the influential leader in
paint color for homeowners and designers by forecasting colors and combinations that are truly livable and practical
for every style and home.
We chose Guilford Green as our
2015 Color of the Year because it can

be the hero or the highlight in any room,

enhancing the architectural identity of a
space, said Ellen ONeill, creative director at Benjamin Moore. Guilford Green
is the perfect thread to connect nature,
spaces and interiors with color schemes
that signify fresh energy and growth.
Taking cues from trends in fashion, textiles and the arts, the Benjamin
Moore Color Studio team spotted the
common thread of balanced palettes
and a design sentiment that continued
to reflect a sense of optimism. Guilford
Green harmoniously complements the
Benjamin Moore Color Trends 2015 palette, which also celebrates the concept of
monochromatic colors using warm,
cool, dark and light layers of the same

10 | Coatings World

hue in the home. With a monochromatic color scheme throughout a floor

plan, each room can have a very distinctive look making it almost imperceptible that there is a single hue at work.
Exploring monochromatic colors allows
for a fresh approach in designing a room
as a single hue, color combinations are
endless. Employing various sheens creates another layer of texture in a space.
The Color Trends 2015 collection features four color families green, blue,
blush and berry. The bold, more saturated
hues represent an evolution from the soft
pastels that comprised the brands Color
Trends 2014.
Homeowners are ready to experiment with color and are more confident
November 2014

The 23 colors of the Color Trends

2015 palette include:
Guilford Green HC-116
Seahorse 2028-70
Antique Jade 465
Timothy Straw 2149-40
High Park 467
Split Pea 2146-30
Jack Pine 692
Patriotic White 2135-70
Harbor Fog 2062-70
Blue Hydrangea 2062-60
Oxford Gray 2128-40
Blue Danube 2062-30
Pink Damask OC-72
Chantilly Lace OC-65
Soft Sand 2106-60
Portland Gray 2109-60
Halo OC-46
Silver Fox 2108-50
Cinnamon Slate 2113-40
Universal Black 2118-10
Caponata AF-650
Old Claret 2083-30
Carter Plum CW-355
Benjamin Moore 2015 Color of the
Year and Color Trends can only be
achieved with Benjamin Moore paints.
Offering residential paints for any project, the Benjamin Moore portfolio includes Aura, Aura Bath & Spa, Regal
Select, ben, ADVANCE and Grand
Entrance. All 3,500 Benjamin Moore colors are available in pint samples at local
retailers along with Color Trends 2015
curated palette cards. Benjamin Moore
products are exclusively found at the
more than 5,000 Benjamin Moore independently owned paint and decorating
retailers across the U.S. and Canada.

AkzoNobel Opens Vehicle

Refinish Plant in China
kzoNobel has started operations at its

vehicle refinishes plant in Changzhou,

China - the companys 30th manufacturing facility in the country.
The new factory adds approximately
25 million liters of capacity for Sikkens,
Lesonal and Prime vehicle refinishes
products and strengthens AkzoNobels
position as one of the leading players in
Chinas vehicle refinishes and commercial vehicle AkzoNobel has started operations at its vehicle refinishes plant in
Changzhou, China - the companys 30th
manufacturing facility in the country.
The Changzhou site is designed to
help us meet rapidly increasing customer
demand, not only from domestic suppliers, but also from our global automotive
customers that have business in China,
said Simon Parker, managing director of
AkzoNobels Vehicle Refinishes business.
He added that the Chinese vehicle refinishes market is worth approximately
750 million and has been growing at
around 10 percent a year.
Changzhou is the ideal location for
this facility, continued Parker. A good
infrastructure is already in place and it is
ideally situated in the coatings center of
China, with close access to many of our
Commenting on the start of operations, Conrad Keijzer, the AkzoNobel
Executive Committee member responsible for Performance Coatings, said: The
new plant in Changzhou underlines our
commitment to investing in China and
strengthens our ability to manufacture
locally developed product, particularly
for the fast-growing mid-tier vehicle refinishes market.
AkzoNobel currently employs more
than 8,000 people in China. Revenues
totaled 1.6 billion in 2013, with the
majority being generated from local
demand. OEM markets, building on
its acquisition of Changzhou Prime
Automotive Ltd. in 2010.

Axalta and MIT Pioneer

Technologies to Analyze
Waterborne Paint
Eric Houze, Research Fellow at Axalta
Coating Systems, and Bavand Keshavarz,
a PhD candidate from the Massachusetts

November 2014

Fresh Paint

with making unique design choices for

the home, added ONeill. Within each
color family in the Color Trends 2015
palette we offer a spectrum of hues to
play with and experiment to find whats
right for any home.

Institute of Technology (MIT),

presented the results of a joint
research program on new rheological measurement technologies that can be applied to sprayable
paints at the Society of Rheologys 86th
annual meeting in Philadelphia which is
attended by global rheology experts who
study the deformation and flow of materials, including paints.
The Axalta and MIT team developed
a new technology to analyze and quantify the behavior of complex fluids during spray applications. During the paint
spray application process, droplet particle
sizes and distributions can be determining factors for the quality and appearance
of the final paint. The new technology is
designed to help improve paint sprayability during the application process, which
should result in an improvement in the
surface quality and visual appeal.
Historically, industry researchers used
high shear viscosity (HSV) or Capillary
Breakup Extensional Rheometer (CBER)
to assess capillary thinning and the filament formation dynamics of paint. This
can often be related to the droplet formation process during paint spray application, but can be limited as a result of
relatively low relaxation times observed
in commercial paints, explained Houze.
Together, with my Axalta colleagues
Mike Koerner, John Moore and the MIT
team, we developed a jet-based rheometry approach to analyze a samples behavior at very high-strain rates that can
determine relaxation times of waterborne
paints down to about 60 microseconds.
This technique is known as RayleighOhnesorge Jetting Rheometry (ROJER).
Air-assisted atomization in spraying of complex liquids is a key process
in many industrial applications, but the
effects of some rheological properties on
the process are still poorly understood,
said Dr. Gareth McKinley, MIT School
of Engineering Professor of Teaching
Innovation and Associate Head for
Research. The new technologies that we
developed together with Axalta can connect the rheological fingerprints of a material to industrial applications, such as
sprayability of paints.
At Axalta, it is important for us to
Coatings World | 11

Fresh Paint

work with top academic institutions like MIT to continue

to explore the science of coatings, said Panos Kordomenos,
Axaltas senior vice president and chief
technology officer. This collaborative
research integrates expertise, coating applications and rheology that will help us
continue to make advances.

PPG to Acquire Pittsburghbased Architectural Paint

Distributor Westmoreland
PPG Industries North American architectural coatings business has reached
a definitive agreement to acquire
Westmoreland Supply, an independent
architectural paint distributor headquartered in Pittsburgh. The transaction is
expected to close in the fourth quarter,
subject to customary closing conditions.
Financial terms were not disclosed. The
acquisition of Westmoreland Supply,
which operates a 12-store network
throughout Western Pennsylvania and
West Virginia, will expand PPGs North
American company-owned stores footprint. Following completion of the acquisition, the locations will operate as part of
PPGs network of more than 900 company-owned stores in North America, and
will be rebranded under the companys
new PPG Paints store brand.
The acquisition of Westmoreland
Supply further strengthens PPGs company-owned stores network, said Scott
Sinetar, PPG vice president, architectural
coatings, North America. Customers who
know Westmoreland Supply will continue
to benefit from a great product selection
and excellent customer service. Customers
will also have access to the consistent, integrated experience PPG delivers through
its network of PPG Paints stores.

Tikkurila to Purchase ISO

Paint Nordic
Tikkurila will acquire the business of ISO
Paint Nordic A/S, a compnay that focuses
on developing, manufacturing and selling
energy-efficient and environmentally sustainable coatings.
The acquisition will complement
Tikkurilas professional product range,

technologies and expertise in energyefficient coating solutions and solutions

which extend the life cycle of structures.
For example, the products reduce the
amount of heating or cooling energy
needed in buildings.
This acquisition supports our profitable growth strategy well. Demand for
energy-efficient and eco-efficient solutions has clearly grown in the recent
years, and we expect this positive trend
to continue, said Erkki Jrvinen, president and CEO of Tikkurila. Customers
are expecting to receive increasingly
comprehensive coatings solutions from
one supplier. This acquisition also caters
to their wishes, and it is a logical extension to Tikkurilas June purchase of the
Swedish KEFA Drytech AB, which specializes in functional products, such as
mold protection.
ISO Paint Nordic is the market leader
in its sector in Scandinavia. The revenue of the acquired business amounted
to approximately 7.5 million in 2013
and it had approximately 20 employees.
The company has a modern and efficient production facility in Lunderskov,
Denmark. The companys products are
sold in about 20 countries. In addition
to the Nordic countries, its main markets include Germany, France, Great
Britain, the Netherlands, and Australia.
ISO Paint Nordic is a family business established in 1999.

director of the Flora Stone Mather

Center for Women at CWRU, which
oversees the WISER program. PPGs
support is a great example of how academia and industry can partner to offer
students more opportunities for investigating and getting excited about realworld STEMM professions.
WISER is a student group that offers women pursuing STEMM-related
degrees at CWRU a supportive learning
community and the tools they need to
succeed. The program promotes students
academic excellence by engaging them in
professional and peer mentoring relationships, as well as community outreach, to
encourage the next generation of women
Because we value programs that
help prepare tomorrows STEMM leaders, PPG is excited to be building a relationship with WISER and Case Western
Reserve, said Robin Tanaka, PPG plant
manager at the Euclid, Ohio, manufacturing facility. Our support will expand
learning opportunities for young women
at CWRU and grow our ties with this
well-respected research institution. We
are proud to help grow students interest
in STEMM careers and encourage them
to share that enthusiasm in the community and in their careers.

PPG Makes Donation to

WISER Program

Formerly known as the Polymers &

Coatings Group of Stonebridge Technical
Enterprises, Ltd., Stonebridge Coatings
Laboratory, Inc. has officially released its
new company name and website, www.
Founded in Fenton, Michigan, in 2003,
Stonebridge Coatings Laboratory, Inc.
provides independent testing and product
development services for the coatings and
related industries. Stonebridge strives to
help companies assess the usefulness of
new ideas, technologies, and products,
while providing independent testing for
coatings and raw material manufacturers.
Stonebridge Coatings Laboratory, Inc.
services include project design and management and new product development
and testing, among others:

The PPG Industries Foundation has donated $5,000 to Case Western Reserve
University (CWRU) for its Women in
Science and Engineering Roundtable
(WISER) program. The funding, on behalf
of PPG Industries automotive coatings
facilities in Cleveland and Euclid, Ohio,
supports development-related activities
for women majoring in disciplines related
to science, technology, engineering, mathematics and medicine (STEMM).
We are very grateful for PPGs donation, which helps WISER continue
to provide experiences for undergraduate women that will positively influence
their pursuit of STEMM-related majors
and careers, said Shannon B. Lundeen,

12 | Coatings World

Michigan-Based Coatings
Lab Launches New
Company Name

November 2014

Stonebridge combines its formulating

and testing capabilities with its extensive
knowledge of coatings. The company
offers a wide variety of development services, from new raw material evaluations
to project design and management.

Valspar High Performance

Architectural Coatings
Launches New Website
Valspar High Performance Architectural
Coatings has launched a new website The new
website makes it easy for professionals in
the coil coatings industry to learn about
new technologies and coating innovation,

as well as research and select

from among Valspars industryleading metal architectural coatings for their projects.

Fresh Paint

Raw Material Evaluations

Expert Witness Services
Competitive Benchmarking, Product
Testing, and Analysis
Product Performance and Failure
Problem-Solving and Trouble-Shooting
Technical Writing and Review
Data and Market Analysis
In 2012, Stonebridge expanded its laboratory operations to Plymouth, Michigan.
The company is currently housed in a
57,000 square foot. state-of-the-art laboratory and light industrial building.

Axalta in China Wins 2014

Innovation Award for
Axalta Coating Systems has been
awarded the 2014 China Automobile
and Parts Industry Development
Innovation Award for Competitiveness
in recognition of Axaltas advanced
coating systems. The awards are
granted annually to manufacturers
of advanced patented technology,

BASF Opens Designfabrik Tokyo

BASF has launched the first designfabrik outside Europe in Tokyo, Japan. The second designfabrik worldwide will strengthen
BASFs capabilities as a provider for comprehensive solutions
supporting customers from various industries not only with innovative materials but also with assistance at a very early stage
of product development.
The designfabrik at BASFs headquarters in Ludwigshafen,
Germany, aims at making customers design-oriented projects
even more successful with the right materials. Since its foundation in 2007, it has continuously expanded its scope and size:
The launch of the Tokyo designfabrik is the consequence of
this development. The Japanese market is and has always been
a source of cutting-edge design and innovation in various industries. With our new designfabrik we are now in an even better
position to translate the creative ideas of the designers into feasible material concepts, explained Guiscard Glck, vice president, New Markets and Products, BASF SE.
Just as the first designfabrik in Germany, designfabrik Tokyo will offer product and industrial designers as well as engineers consultancy work and material solutions using BAFSs
broad product portfolio, e.g. high-performance plastics and
polyurethanes, but also coloring solutions. A special focus
area will be automotive applications. Here, experts will support the development of new applications for different materials, in particular for vehicle interiors and exteriors, aiming
to help improve the efficiency, comfort and safety of vehicles
while opening completely new design possibilities at the
same time.
Toshifumi Tanakai, designfabrik Tokyos vice director, BASF
Japan Ltd., said, Connecting industrial designers, educational
institutions and customers allows us to realize unique products
and design visions with BASFs materials. designfabrik Tokyo offers support in every phase of the design process, with expert
advice for color, material and finishing.

Since the opening of the designfabrik in 2007, BASF has a

track record of working with stakeholders to make customers
design-oriented projects even more successful with the right
materials: In 2008 the launch of the Myto chair by Konstantin
Grcic proved the capabilities of BASF followed by several well
recognized projects such as the Vegetal chair by Vitra or the
Winkel lamp. In 2012, a global car seat design competition
sit down. move. inspired unique designs for future car seats,
with an emphasis on comfort, ergonomics, weight, and safety.
In 2013, the development of the Concept 1865 bicycle showed
how an established product can be reinvented using new materials and the current state of the art technology.

Under the guidance of Toshifumi Tanakai, the designfabrik in Tokyo will aim
at making their customers design-oriented projects even more successful
with the right materials. Just as the first designfabrik in Germany, it will
offer product and industrial designers as well as engineers consultancy
work and material solutions using BAFSs broad product portfolio, e.g.
high-performance plastics and polyurethanes, but also coloring solutions.
Photo: BASF SE; 2014

November 2014

Coatings World | 13

Fresh Paint

materials and processes used

on automobile bodies and automotive parts in the Chinese
market. Over 40 of the industrys top players received awards this
year, with Axalta the only coatings
company recognized.
The awards are sponsored by
Automobile & Parts, a widely recognized publication in the automobile and
automotive parts industry in China. The
selection committee, consisting of industry experts, professors and senior editors, evaluated around 100 enterprises
and selected winners for award in various categories.
Axalta is a global leader in developing advanced coatings technology to
support the sustainable growth of the
automobile industry, and offers a wide
spectrum of coating products and systems. Axaltas products and solutions
are backed up by experience and technology that are designed to provide car
manufacturers and refinish customers with improved productivity, lower
VOC emissions, reduced energy consumption and lower investment costs
whilst still offering high quality finish
on vehicles.

Benjamin Moore Receives

Cradle to Cradle
Benjamin Moore has received certification at the Silver level from the Cradle
to Cradle Products Innovation Institute
for its greenest paint Natura, professional coating Ultra Spec 500 and zeroVOC waterborne colorants. Benjamin
Moore showcased these products at the
Greenbuild International Conference &
Expo, the premier industry event for sustainable building.
Benjamin Moore is the first premium
paint manufacturer to earn this designation from MBDC, a world-renowned
firm founded by architect William
McDonough and chemist Dr. Michael
Braungart. MBDC originated the Cradle
to Cradle design framework that helps
companies go beyond minimizing harm
and move towards creating a wholly
positive impact on the planet.The Cradle
to Cradle Certified designation is given

to products that meet stringent requirements across five categories: material

health, material reutilization, renewable
energy, carbon management, water stewardship and social fairness.
This rigorous and comprehensive
environmental certification is Benjamin
Moores latest step in its long history
and commitment to manufacturing sustainable and premium paints and coatings, the company said. Since Benjamin
Moore has earned the Cradle to Cradle
Certified designation at the Silver level for these products, they qualify for
credit in the section Materials and
Resources Credit, Building Product
Disclosure and Optimization Material
Ingredients under Leadership in Energy
& Environmental Design, Version
4, better known as LEED v4 (Green
Building Program), which encourages
the use of materials that have preferable
lifecycle impact.
Natura is a premium zero-VOC product with zero emissions that provides
both beautiful and durable hiding. Ultra
Spec 500 is a professional quality, ultradurable, zero-VOC formula that carries
MPI approval in multiple categories and
is optimized to make any commercial interior paint project go smoothly. Benjamin
Moore paints are made exclusively with
its patented Gennex zero-VOC waterborne colorants that consistently deliver
durability in any color.

PPG Holds Commercial

Truck Shop Conference
PPG Industries commercial coatings
group held its semiannual Commercial
Truck Shop Conference Sept. 21-23
in conjunction with the 2014 fall PPG
MVP Business Solutions Conference
at the Gaylord Opryland Resort
and Conference Center in Nashville,
Tennessee. The three-day conference was
structured to help body shop owners and
managers improve business performance
by learning best practices, networking
with peers and gaining valuable insights
from industry insiders including parts
suppliers and insurers.
Attendance at the conference is open
to owners and managers of heavy-duty
commercial truck shops in the U.S. and

14 | Coatings World

Canada using PPG commercial coatings

products. This includes dealerships, independent shops, multi-shop operations
and national fleets.
The conference comprised keynote
speakers Peter Sheahan, Ross Shaffer
and Ross Bernstein along with breakout sessions by PPG commercial coatings color experts and representatives
from Nationwide Insurance and 4 State
Trucks. The speakers touched on critical industry topics. Sheahan, a leading
innovative business thinker, presented
Flip: Creative Strategies for Turning
Challenge into Opportunity. Business
turnaround specialist Shaffers topic
was The Future of Growth Is to Be a
Peripheral Visionary. Award-winning
peak-performance motivational business speaker Bernstein discussed The
Champions Code and the importance of following a moral compass to
achieve success.
This is an extremely important conference for our truck group customers,
said John Lewis, manager of programs
and services for PPGs commercial coatings group. Most of the people who attended have participated in PPG MVP
training and events and are eager to
learn more about ways to improve the
bottom line of their business. This conference gives them the opportunity to
network and listen to what industry
leaders and visionaries have to offer. We
offer them the toolsthe techniques and
knowledgeto increase their chances
for success. This conference is an important part of PPGs commitment to supporting our customers.
The next conference is scheduled for
April 26-28 in Palm Springs, Calif. For
more information and to register, visit
PPGs commercial coatings group offers a full range of coating technologies
for the commercial transportation and
industrial markets such as polyurethanes,
alkyds, epoxies, polyurea, waterborne,
pretreatment chemicals and powder coatings. PPGs commercial coatings products
are marketed under brand names such as
ESSENTIAL, Commercial Performance
Coatings and AMERCOAT lines.
November 2014

We create
so labels
love daily

Create high performing PSA labels that stand up to daily use with our new
Acronal adhesive. Designed for specialty general purpose permanent
paper and film label applications, this coater-ready adhesive provides:
superior adhesion to low surface energy substrates
good adherence to film-face stock under humid and wet conditions
reduces edge lift to curved surfaces
At BASF, we create chemistry.
= Registered trademark of BASF Corporation.

Fresh Paint

PPG Aerospace
Supplying Production
and Spare Windows
for Embraer KC-390

PPG Industries aerospace transparencies group is designing windshields for

the KC-390 military transport aircraft
that will be the largest glass windshields
PPG has produced and the industrys
first to have a compound bent shape affording ballistics resistance and nightvision capabilities.
PPG is under contract with Embraer
Defense and Security to design and
manufacture production and spare windshields, side cockpit windows and fuselage windows for the KC-390 aircraft.
According to Connie Poulsen, PPG
global director for military transparencies, the windshields will be about 11
square feet to provide pilots with expansive viewing. The No. 2 and No. 3 side
cockpit windows also will be glass and
meet requirements for ballistics resistance
and night-vision compatibility.
PPG has a history of delivering
complex technical solutions on time to
Embraer, and that history was instrumental in Embraers decision-making
process for the KC-390, Poulsen said.
Our technical design capabilities and
glass-bending expertise are critical to
achieving the vision Embraer has for the
KC-390 aircraft.
PPG is designing and will produce the
heated glass windshields and side cockpit
windows at its Huntsville, Alabama, facility, while the fuselage windows are being designed of stretched acrylic and will
be manufactured at its Sylmar, California,
location. PPG has delivered first articles.
Embraer expects the aircraft to enter
service in 2016.
In addition to the KC-390, PPG produces transparencies for nearly every
Embraer aircraft in production today,
such as the 314 ALX Super Tucano,
ERJ 135/145, EMB 170/190, Phenom
100/300, Embraer Legacy 450 and
Lineage 1000 aircraft.
PPG Aerospace is the aerospace
products and services business of
PPG Industries. PPG Aerospace
Transparencies is the worlds largest supplier of aircraft windshields,

windows and canopies. PPG Aerospace

PRC-DeSoto is the leading global
producer and distributor of aerospace
coatings, sealants, and packaging and
application systems.

Responsibility Case Studies
Exhibition Held at Axalta
LEED Certified Asia Pacific
Axalta Coating Systems together with
ECO-NOMY, the first magazine in
mainland China devoted to the sustainable economy, is holding an environmental conservation exhibition entitled
The Eco-Journey of 500 Paper Boxes.
Axaltas sustainable practices in creating a greener office space and its more
sustainable automotive coating solutions are recognized by ECO-NOMY as
a part of the eco-responsible case studies in the exhibition.
The exhibition is being held in the lobby of Axaltas Shanghai office building.
The aim of the exhibition is to encourage
the public to learn about environmentally
responsible solutions through best practices and displays.
We are very pleased that Axaltas
new offices have been selected by the
exhibition and presented together with
other best practices in our building,
said Luke Lu, Axalta vice president
and president of China. It is meaningful that the collective commitment to
sustainability which is demonstrated
by the exhibition will reach and inspire more people as the exhibition
tour moves on.
In July, 2014, Axalta Shanghai Office
received the LEED (Leadership in Energy
and Environmental Design) gold certification under the LEED for Commercial
Interiors Rating System from the U.S.
Green Building Council.
Another Axalta environmental responsibility case study selected to be part
of the exhibition is its automotive coating solutions. The companys high solid
solventborne systems and waterborne
coating systems, have been developed to
reduce VOC emission, improve productivity for customers and achieve durable
coating results.

16 | Coatings World

The Eco-journey of 500 Paper Boxes

was first exhibited in January 2014, and
so far it has toured to different public
spaces such as the Shanghai Library,
Shanghai World Financial Center,
Tongji University, the Development
Bank of Singapore and Zhangjiang
High-Tech Park.

ACA Video Highlights

Added-Value and
Sustainable Nature of
The American Coatings Association
(ACA) has released a video, entitled Coatings Protect, Preserve,
Provide.The video highlights the
value that coatings add to a vast array
of man-made objects, and shows how
coatings contribute to sustainability
by protecting and preserving the useful life of the things to which they are
applied. In addition to demonstrating
the vital and intrinsically sustainable
role coatings play, the video underscores just how pervasive coatings are
in our society.
The video is part of ACAs
Communications Outreach Program,
which is intended to educate audiences about the coatings industry. The
Sustainability Series focuses on the
purpose of coatings and the benefits
they provide. In addition to the video,
ACA has a dedicated webpage and brochure that feature extensive examples
of exactly how Coatings Protect,
Preserve, Provide.
ACAs goal is to demonstrate the tangible value of coatings, by presenting
real-life and measurable instances where
coatings applications protect structures,
preserve objects, and provide more sustainable possibilities.

Axalta Coating Systems

Promotes Science in Mexico
at COMECyT Science and
Engineering Fair
Axalta Coating Systems presented its first
Axalta Mexico Science Award at the
State of Mexicos Science and Engineering
Fair sponsored by the Science and
Technology Council (COMECyT). The
Fair is designed to promote scientific and
November 2014

Masco Announces Strategic

Initiatives to Drive
Shareholder Value, Spins
Off Installation Division
Masco Corporations Board of Directors
has approved the strategic initiatives

recommended by management under the

leadership of Keith Allman, its president
and chief executive officer.
The strategic initiatives, which are designed to drive shareholder value over the
mid- to long-term, are comprised of:
The spin-off of 100 percent of
Mascos Installation and Other
Services businesses into an independent, publicly-traded company
through a tax-free stock distribution
to Mascos shareholders
The implementation of a share repurchase program for an aggregate
of 50 million shares of Mascos common stock
The reduction of corporate expense
and simplification of Mascos organizational structure, resulting in an
estimated charge of approximately
$30 million over the next several
quarters with anticipated company-wide annual savings of $35-40
Todays transformative actions reflect our continued commitment to enhance shareholder value through the
active management of our portfolio, effective capital allocation, cost control,
and organizational focus. As separate
companies, both Masco and the Services
Business will have greater flexibility to focus on and pursue their respective growth
strategies, Allman said. In addition,
the actions we are taking at the corporate office are intended to improve our
cost position and drive value across our
enterprise. Masco remains committed to
creating shareholder value by profitably
growing in branded building products.
Mascos Service Business management
team will be comprised of Jerry Volas who
is currently Masco Group president and will
become the chief executive officer; Robert
Buck, who iscurrently Masco Contractor
Services president and will become the
president and chief operating officer and
John Peterson, who is currently Masco
Contractor Services chief financial officer
and will become the chief financial officer.

Axalta Holds Distinguished

Lecture Series at University
of Pennsylvania
Professor Omar M. Yaghi, the James

November 2014

Fresh Paint

innovation projects among high school

and college students.
Axalta Coating Systems is focused on
delivering sustainable solutions and innovation is a key requirement for our success. We are very proud to partner with
the government of the State of Mexico
and COMECyT to encourage science
and research in Mexico, stated Zerene
Kahan, Corporate Affairs director for
Axalta in Latin America.
Jorge Ivn Lobato Garca, Vctor Jess
Hernndez Arellanes and Juan Carlos
Zrate Utrilla, with Alejandro Santiago
Miguel serving as an advisor to the students, were the winners for their work
Adoquines a base de PET reciclado in
the field of Natural and Environmental
Sciences. The winners developed a technique to convert materials composed of
PET, such as water and soft drink bottles,
into bricks that could be used for indoor
or outdoor flooring and pavement.
The winner of the Axalta Mexico
Science Award will earn a 15-day internship at one of Axatlas research centers in
the U.S. or Mexico.
We are very excited to be recognized
by a global company such as Axalta for
our work Adoquines a base de PET reciclado, as we believe our project can
have an impact on peoples lives by reducing/recycling this contributing to a
sustainable environment. Axaltas Science
Award motivates us to continue studying
and developing projects. We are certain
that the internship at Axaltas facilities
will help us further develop our education, stated Jorge Ivn Lobato Garca,
project leader.
Projects submitted to the Axalta
Mexico Science Award were evaluated
based on innovation, creativity, social
impact, applicability and teamwork by a
panel of judges that included Axalta experts in the fields of research and development, human resources, law, corporate
affairs and operations.

and Neeltje Tretter Professor

of Chemistry at University of
California-Berkeley, was the
honored speaker at the Axalta
Distinguished Lectures Series sponsored
by Axalta Coating Systems and hosted
by the Department of Chemistry at the
University of Pennsylvania. Professor
Yaghis lecture titled, Reticular Chemistry
and the Design of New Materials, explained how his group created metal-organic frameworks (MOFs) with extended
crystalline order, and the subsequent design of new materials for clean energy
storage and complex separations.
According to Professor Yaghi, the logical synthesis of extended solids has been
a long-standing objective in chemistry.
The fundamental problem has been that
linking molecular building units into extended structures often led to amorphous
or poorly crystalline solids. The research
indicated that the problem is now solved
with the design and development of
MOFs. The major conceptual advance is
the use of metal-oxide clusters as anchors
for joining organic linkers into robust
crystalline open frameworks. This new
approach is being applied to help develop
materials with controlled porosity and
pore-functionality. It has led to the design of less dense crystals, the highest surface area materials, and a large number
of truly porous crystals. This chemistry
has found applications in the storage of
methane, separation of carbon dioxide,
and catalysis.
This years lecture continues a
long-history of collaborations with the
University, a top academic institution, and
is part of Axaltas commitment to foster
innovation and the advancement of coating sciences, material sciences and chemistry, explained Panos Kordomenos, Axalta
Coating Systems Senior Vice President and
Chief Technology Officer. The collaboration between Axalta and the Department
of Chemistry at the University of
Pennsylvania helps to enable world-class
scientists to share their research and perspectives with students, faculty members
and Axalta researchers in an academic setting, Kordomenos added.
Professor Yaghi has published more
than 200 articles that have received an
Coatings World | 17

Fresh Paint

average of over 300 citations per

article. He is widely known for
inventing new materials that are
useful in clean energy storage
and generation. His recent work includes
the design of crystalline materials capable
of storage and separation of molecules or
compounds such as hydrogen, carbon dioxide, water and volatile organics.
The relationship and collaboration
with Axalta has resulted in groundbreaking research programs and opportunities
to interact with and learn from some of
the most eminent scholars in the world,
said Gary A. Molander, Department Chair
and Hirschmann-Makineni Professor
of Chemistry at the University of
Pennsylvania. We are grateful to Axalta
for its support in bringing Dr. Yaghi to
share his research with us this year. We
look forward to continued collaborations
with Axalta in the years ahead.
Axalta is committed to advancing
the science, especially the chemistry
of materials, for producing coatings
that are built to perform. Prior series
speakers have included world renowned
scientists, including Nobel Prize laureates William Moerner (Chemistry
2014), Ahmed Zewail (Chemistry
1999), Harold Kroto (Chemistry 1996),
Steven Chu (Physics 1997), Richard
Smalley (Chemistry 1996), George
Olah (Chemistry 1994), P.G. de Gennes
(Physics 1991), Elias Corey (Chemistry
1990), Thomas Cech (Chemistry 1989),
Donald Cram (Chemistry 1987), JeanMarie Lehn (Chemistry 1987), John
Polanyi (Chemistry 1986), Yuan Lee
(Chemistry 1986), Roald Hoffmann
(Chemistry 1981), and Herbert Brown
(Chemistry 1979).

IPPIC Supports UN Actions

To Promote Elimination Of
Lead Paint
IPPIC has recently announced that it
acknowledges and supports many of
the activities proposed by UNEP/WHO
Global Alliance to Eliminate Lead Paint
(GAELP), and urges all IPPIC member
associations to promote the GAELPs
planned International Week of Action
on Prevention of Lead Poisoning.
The International Conference on

Chemicals Management at its second

session (ICCM-2, Geneva, May 2009)
endorsed the establishment of a global
partnership to promote the phase-out
of the use of lead in paint as an important contribution to the implementation of paragraph 57 of the Plan of
Implementation of the World Summit
on Sustainable Development and to the
Strategic Approach to International
Chemicals Management.
The overall goal of the partnership,
called the Global Alliance to Eliminate
Lead in Paints (GAELP), is to prevent
childrens exposure to lead via paints
containing lead and to minimize occupational exposures to lead in paint. The
broad objective is to phase out the manufacture and sale of paints containing lead
and eventually to eliminate the risks from
these products.
The global alliance is a voluntary and
collaborative relationship between various parties, whether governmental, nongovernmental, public or private, in which
all participants agree to work together
systematically to attain the overall goal
of phasing out the use of lead in paint.
The Secretariat for the GAELP is drawn
from experts at the United Nations
Environmental Program (UNEP) and the
World Health Organization (WHO)
The global alliance is open to governments, intergovernmental organizations
and representatives of civil society and
the private sector that support the alliance goal. It is open also to any other
entity or individual who agrees to work
towards the goal of the alliance.
Key Activity Areas for the Elimination
of Lead in Paints:
Raising awareness of toxicity to human health and the environment and
Guidance and assistance to identify potential lead exposure;
Assistance to industry (manufacturers,
wholesalers and retailers);
Promotion of national regulatory
IPPIC has offered its support for the
GAELP, addressing the key activities listed above using the considerable industry

18 | Coatings World

experience in on effective legislative, regulatory and technical approaches on lead

risk reduction.
Comprised of paint and printing
ink associations representing Australia,
Brazil, Canada, China, EU, France,
Germany, Japan, Mexico, UK and the
United States, the IPPIC was established
to ensure that the industry, in coordinating the development of industry policy on
international issues, fully discussed and
analyzed the global implications. In 2005
IPPIC was granted NGO status from the
United Nations Economic and Social
Council and will highlight international
industry issues to the UN and its governing body.

PPG Launches New Website

for TESLIN Substrate
PPG Industries has launched a new website ( for TESLIN substrate, a durable synthetic paper that,
because of its microporous structure, offers a combination of performance benefits that cannot be replicated by other
printable plastics, the company stated
The new website is designed to offer quick and easy access to essential
information. It highlights four primary
benefits associated with Teslin substratedurability, printability, security
and bonding strengthand explains why
the materials proprietary microporous
formulation makes them possible. The
site also features typical applications for
Teslin substrate, including print and laminated materials, tags and labels, laminated cards and key tags, secure credentials
and identification cards, and e-passports.
In addition to benefits and applications, the website features a resource
center that includes specification information for working with Teslin substrate,
including properties; guidelines for print
processing, finishing techniques, and storage and handling; and test data.
group is part of PPGs specialty coatings and materials business with headquarters in Monroeville, Pennsylvania.
Manufactured in Barberton, Ohio, Teslin
substrate is a preferred material for print
projects, tags and labels, e-passports and
other security credentials.
November 2014

PPG Industries displayed its wind industry solutions during China Wind
Power 2014 at the China International
Exhibition Center in Beijing. PPG showcased its comprehensive collection of
products for the Chinese wind power industry for the seventh consecutive year.
For coating wind turbine blades, the
SELEMIX coating system from PPG includes a combined topcoat and basecoat
to help reduce operating costs and offers
long-term blade protection and enhanced
operational efficiency for wind farms
across the globe. AUE-50000 polyurethane topcoat for wind turbine blades
is highly erosion-resistant and offers
good adhesion, flexibility, smoothness,
impact resistance and weatherability for
long-term, low-maintenance protection.
When used with HSP-7401 polyurethane primer, AUE-50000 topcoat can
help reduce coating thickness on wind
turbine blades for enhanced turbine energy output.
PPGs high-performance coatings
protect wind towers and components
around the world. Combining a zincrich epoxy basecoat with patented PSX
700 epoxy-polysiloxane topcoat, a twolayer PPG coating system can provide
an efficient, durable and sustainable
solution for protecting wind power facilities in the toughest environments.
In addition to extending the lifespan
of wind towers, this system can significantly reduce maintenance costs for offshore wind installations.
PPGs protective coatings for airblower application offer lasting protection for wind-turbine components
such as bases, wheel hubs, fixed and
rotor shafts, dynamos, and flanges, as
do the companys coatings for hot-zincsprayed, hot-zinc-dip-galvanized and
aluminum-sprayed metal structures.
Also, PPG has introduced two low-carbon products, SIGMAFAST 278 coating and SIGMADUR 550H coating.
SIGMAFAST 278 coating has 80-percent solids content and is designed for
steel-structure machinery to provide effective coating and help reduce production costs. SIGMADUR 550H acrylic

polyurethane coating has 68-percent

solids content and can greatly reduce
organic emissions during construction.
When used together, SIGMAFAST 278
and SIGMADUR 550H coatings can optimize the coating process for enhanced
steel-structure production efficiency and
reduced operational costs.
Leveraging our expertise in a variety
of industrial sectors, as well as our global
production and service network, PPG can
offer tailored solutions to help customers in the wind power industry maximize
power-generation efficiency, said Mike
Horton, president, PPG Asia Pacific, and
PPG vice president, protective and marine coatings, Asia Pacific. We will continue bringing advanced products to the
Chinese market in a bid to boost the efficient and sustainable development of the
countrys wind power industry.

USGBC Report Details

Extensive Involement of
Retail Industry with LEED
The U.S. Green Building Council
(USGBC) announced a new report detailing the extensive involvement of the retail
industry with LEED and the impact of the
globally recognized green building rating
system on retail development and the
consumer experience. The release of the
LEED in Motion: Retail report was announced at USGBCs annual Greenbuild
Conference and Expo in New Orleans.
The report is the latest in USGBCs
popular LEED in Motion series designed
to equip readers with the insight and
knowledge to understand LEED and to
make the case for sustainable building
practices worldwide.
Highlights of the LEED in Motion:
Retail report include:
USGBCs conceptualization of the future of retail, emphasizing the economic
and social benefit of green building for
retailers of all sizes and types.
Interviews with industry leaders including Jonathan Balas, senior manager of
global sustainability for Yum! Brands
and Curt Radkin, senior vice president
of corporate properties for Wells Fargo
& Company.
Profiles of site-specific retail projects
including the Destiny USA shopping

November 2014

Fresh Paint

PPG Showcases Solutions

for Wind Power Market

complex in Syracuse, the

Nike Store at the Unicenter
in Buenos Aires and the Usce
Shopping Mall in Belgrade.
Listing of the top 10 U.S. states and the
top 10 countries with LEED for Retail
certified projects.
The LEED in Motion report outlines
the many ways LEED certification delivers a superior consumer experience, including the benefits of circulating fresh
air, setting a consistently comfortable
temperature and utilizing daylight wherever possible. Additionally, the report
shows that 100 percent of those retailers
participating in LEED reduced the pollution and land development impact of
their buildings by meeting LEEDs sustainable site standard.
The report also includes a foreword
from Starbucks, which achieved a milestone this year as it opened its 500th
LEED-certified store. Profiles of Target,
with 143 LEED-certified stores, and
Kohls, with 434 LEED-certified stores
are also included.
In 2007, USGBC launched a pilot
program to specifically address the needs
of retailers. Subsequently, the LEED for
Retail rating system was formally established in 2010. Some of the prominent
adopters of LEED for Retail include
Bank of America, Starbucks, Target,
Wells Fargo, Walgreens, Nike and Yum!
Brands. Additionally, many retailers utilize LEED volume certification, which
saves participants time and money as they
develop multiple properties with similar
attributes a great fit for big box and
chain retailers.
The holiday season is approaching
quickly, a time when retailers go the extra mile to meet consumer demand, not
just for products and services but also for
an enriching shopping experience and a
set of values in line with their own, said
Mahesh Ramanujam, COO, USGBC.
The nearly 8,000 retailers already participating in LEED have a leg-up as they
actively address the triple bottom line of
people, planet and profit every day.
The LEED in Motion: Retail report
is currently available to download for
free on the USGBC website: go.usgbc.
org/retail. CW
Coatings World | 19

Market Reports

Frost & Sullivan Analyzes

Southeast Asian Oleochemicals Market

Southeast Asia has become a hotbed of

activity in the oleochemicals production
space. This is due to a combination of
factors: the abundant availability of raw
materials, escalating consumer preference
for vegetable-based products and low
manufacturing costs.
New analysis from Frost & Sullivan,
Southeast Asia Oleochemicals Market,
finds that the products manufactured
in Southeast Asia are mainly basic
oleochemicals that include fatty acids,
fatty alcohols and glycerin. In 2013, the
revenue of the fatty acid market was
$1.26 billion, fatty alcohol was $471.6
million and refined glycerin was $61.1
million. In 2020, these revenues are expected to increase to $2.74 billion, $1.03
billion and $131.9 million, respectively.
All over the world, the demand for
fatty acids and fatty alcohols is swelling in end-user industries such as cosmetics, food, plastics, and rubber, said
Frost & Sullivan Chemicals, Materials &
Food consultant Sharmila Subramaniam.
Exports of these two derivatives are
also on the rise as the products offered
by many regional participants, especially those in Malaysia and Indonesia, are
competitively priced and highly valued in
the global market.
However, the markets are pegged back
by the cost of feedstock. The intensifying
demand for vegetable-based raw materials has had a substantial bearing on the
profit margins of manufacturers, as raw
materials account for 80 to 90 percent of
the costs of fatty acids or fatty alcohols.
Consequently, the frequent fluctuations
in the prices of vegetable oils, such as
palm oil and coconut oil, ripple into the
oleochemicals market.
Oleochemicals manufacturers can
manage price volatility and even stoke value creation by integrating their business
with upstream plantations. Integration
of raw materials and production in the
supply chain will not only reduce production cost but ensure that oleochemicals

manufacturers have a constant supply

of raw materials without compromising
their bargaining power over the suppliers.
As global consumer preference for
natural and environment-friendly products continues to rise, demand from
markets such as China, India and the
United States will drive the Southeast
Asian oleochemicals market, concluded
Sharmila. The market will also benefit
from emerging applications for all three
derivatives fatty acids, fatty alcohols and
glycerin in the areas of biolubricants,
green chemicals, bioplastics, biopolymers, antioxidants and epichlorohydrin.
Market is part of the Chemicals Growth
Partnership Service program. Frost &
Sullivans related studies include: Western
European Market for Amino Acids and
Specialty Protein Ingredients for Human
Applications, Impact of U.S. Shale Gas
Boom on Middle East Petrochemical
Feedstocks, Global Advanced Lead Acid
(ALA) Batteries Market and Global
Automotive Biofuels Market. All studies
included in subscriptions provide detailed
market opportunities and industry trends
evaluated following extensive interviews
with market participants.

World Fluorochemical
Demand to Reach 3.8
Million Metric Tons
Global demand growth for fluorochemicals is forecast to accelerate, rising 3.8
percent per year to 3.8 million metric tons
in 2018. Above average growth in higher
value products will help drive increases in
value demand more than seven percent
annually to $25 billion. Environmental
regulations will continue to be the strongest force acting on the industry, shaping
demand in both positive and negative
While regulations and consumer concerns have reduced demand for some
fluorine-based products, particularly
fluorocarbons, they have also opened

20 | Coatings World

up opportunities for products such as

newer fluorocarbons with low global
warming potential. China is the largest
fluorochemical market in the world and
produces over half of global output, benefitting from its strong position in the raw
material fluorspar. While fluoropolymers
are the smallest product in volume terms,
they account for a disproportionate share
of market value due to their higher average prices. These and other trends are
presented in World Fluorochemicals,
a new study from The Freedonia Group,
Inc., a Cleveland-based industry market
research firm.
The fluorocarbons market remains
the most dynamic sector of the fluorochemical industry for two reasons: first,
the evolving regulations aimed at protecting the ozone layer and reducing global
warming, and, second, a sharp contrast
in the outlook between developed and
developing countries, said analyst Ryan
In developed countries, the phaseout
of HCFCs is nearly complete, with most
end users switching to HFCs. However,
even HFCs now face restrictions due to
their global warming potential (GWP),
with new laws in developed countries expected to limit future demand.
China will continue to be the largest
and one of the fastest growing markets
for fluorochemicals, accounting for over
40 percent of global volume demand in
2018. Only India will experience faster
growth, although from a much smaller
base. Developing countries in general
are expected to see faster growth in fluorochemical demand as healthy economic
growth drives rising commercial and
household refrigeration penetration rates
and countries increasingly adopt more
advanced manufacturing technologies
that employ fluoropolymers. Demand
growth in North America will rebound
due to healthy advances in the automotive industry and an improving housing
market in the United States. CW
November 2014

Distributor News

Union Colours Appoints

New Distributor for Austria
Union Colours Ltd, the international division of Longyu Pigments and Chemicals
Corp., the largest organic pigment producer in China, has appointed Habich
GmbH, Leiben-Weitenegg/A as its new
exclusive distributor for Austria and selected countries on the boarder of Central
Europe and South Eastern Europe.

SE Tylose Appoints GMZ

and EW Kaufmann to
Represent Rheology
Modifiers & Viscosity
Control Additives
SE Tylose has appointed GMZ and EW
Kaufmann as regional distributor partners for the Tylose product line of cellulose ethers. The complete portfolio
of Methyl & Hydroxyethyl cellulose
ether grades as they relate to paint polymerization and other industrial markets (excludes personal care / HI&I) will
be managed by EW Kaufmann in the
Northeast and by GMZ in the Midwest
and Ohio Valley.
In the CASE market, GMZ and
EW Kaufmann join the other two divisions of KODA Distribution Group,
namely Ribelin Sales and P. T. Hutchins
in representing SE Tylose. KODA
Construction Solutions will continue
to represent SE Tylose nationally for
the Construction market.
Dan Gruber, president of KODA
CASE said, We are excited to expand
our current relationship with SE Tylose
and look forward to growing their market share. Tylose complements our existing product portfolio in the CASE
market and provides our customers with
the highest quality products and performance they demand.
Hiroshi Jomori, general manager, SE
Tylose USA, emphasized The value the
technical sales expertise and strong regional relationships that these organizations offer.
SE Tylose USA is an affiliate of SE
Tylose GmbH, Germany Shin-Etsu

Chemical Co, Ltd group and is located in

Plaquemine, Louisiana.

team retains a significant equity interest

in the company.

Azelis to Distribute
Myriants Bio-Succinic Acid

Omya Selected as National

U.S. Distributor for

Myriant Corporation, a global renewable chemicals company, has announced

the signage of a distribution agreement
with Azelis Group, a specialty chemicals
distribution leader. Azelis is now distributing Myriants bio-succinic acid in the
Nordics, Benelux, France, Iberia, Italy,
the United Kingdom and Ireland, targeting customers in the industrial and base
chemicals markets.

Novomer Names
Distributor for Converge
Polyols in Germany
Novomer Inc. has appointed Nordmann,
Rassmann GmbH, a leading distributor
of specialty chemicals, as its authorized
distributor of Converge polypropylene
carbonate (PPC) polyols in Germany.

Azelis Extends Contract

with Allnex
Azelis has announced that it will extend
its co-operation with Allnex, a leading
manufacturer of performance materials
for all coating applications.
For the first time, Azelis will offer
the complete range of Allnex liquid resins, additives and cross linkers across
Germany and Austria for selected customers. Previously Azelis only distributed
part of the product range in Germany.

CI Capital Partners Acquires

Maroon Incorporated
CI Capital Partners, a New Yorkbased private equity firm, and Maroon
Incorporated, which has changed its
name to Maroon Group LLC, recently
announce that an affiliate of CI Capital
Partners has acquired a majority interest in Maroon, a North American distributor of specialty chemicals based
in Avon, Ohio. Maroons management

November 2014

Omya, a leading global producer of industrial minerals and a worldwide distributor of specialty chemicals, was selected by
leading emulsion polymer manufacturer,
Sythomer LLC, as a national distributor
in the United States.

WACKER Extends
Partnerships with IMCD and
NRC in Germany
WACKER has extended its distribution
partnerships with IMCD and NRC Group
for its HDK pyrogenic silica products in
Germany. The IMCD-Group-affiliated
chemical distributor IMCD Germany
and the Georg Nordmann Holding AGs
affiliated Nordmann, Rassmann GmbH
will replace previous distribution partner
Brenntag Germany. IMCD already is a
WACKER partner for several market segments in Western and Eastern Europe, as
well as in South Africa, India, Australia,
and New Zealand. IMCD will extend its
current WACKER product portfolio to
include HDK pyrogenic silica products
in Germany for personal care, nutrition,
plastics, sealants, adhesives and silicone
elastomer applications.

Archway Sales Authorized

by Momentive Specialty
Chemicals, Inc.
Momentive Specialty Chemicals Inc. has
recognized Archway Sales, LLC, a wholly
owned subsidiary of Nexeo Solutions,
LLC, as an authorized distributor to represent its epoxy resin, curing agent and
modifier products. Archway, as a Nexeo
subsidiary, will represent Momentive
Specialty Chemicals, throughout the
United States, primarily into the CASE
(Coatings, Adhesives, Sealants, and
Elastomers) markets. CW
Coatings World | 21

New Products

PPG Debuts SHOP-LINE JC830 2.1 VOC

Production Clear Coating

PPG Industries automotive refinish business has added to its SHOP-LINE brand
with JC830 Production Clear coating, a
2.1 VOC (volatile organic compound)
clearcoat developed for value-minded
collision centers for use on spot and panel
repairs. Shop-Line JC830 coating features
a simple 4-to-1 mix ratio for easy spraying and speedy cycle times that include a
fast, low-bake option and the capability
to air-dry and buff quickly.
The Shop-Line brand lineup offers
everything a shop requires to perform
high-quality yet economical refinish
work, and JC830 fits into that lineup,
said Jennifer Boros, PPG segment manager, solventborne brands. This is a very
efficient, performance-focused clearcoat.
For shops that want to increase productivity while keeping costs under control,
JC830 production clear is the smart answer. We expect shop owners and their
customers to be very satisfied with what
this clear can do.
Boros added that the new clearcoat is
easy to use and extremely versatile compatible with any of three available PPG
hardeners, allowing it to adapt to a variety of working conditions and jobs. As
a compliant 2.1 VOC clearcoat, JC830 is
suitable for use by customers throughout
the regulated regions of North America.

formulation, said Fred Allen, global

technical director for powder product
R&D at Axalta. Alestas ZeroZinc is
available in three formats suited for application on different substrates.
The Alesta ZeroZinc family includes
Steel Primer for ferrous substrates,
Edge Primer for steel and aluminum substrates with sharp edges and
Antigassing Primer, which offers a tailored solution for degassing substrates.
The Alesta ZeroZinc primers are
designed for customers who demand
high performance and environmentally
responsible solutions that can help generate operational savings from reduced
costs and wear on their application
equipment, said Bill Sante, global business development director for Axaltas
powder coatings.
Aside from quality protection, Alesta
ZeroZinc is environmentally responsible, due to its formulation without zinc
and heavy metals. ZeroZinc meets the
standards regarding corrosion protection and durability according to DIN
ISO 12944-6. It also fulfils requirements
up to class C5-I long. In combination
with an adequate pre-treatment, the
primers provide durable, best-in-class
corrosion protection even under the
most severe conditions such as aggressive atmosphere, high humidity and extreme climate.

Axalta Adds Alesta Zerozinc

Primers to Enhance Powder
Product Global Portfolio
AIT Develops Temporary
Axalta Coating Systems has expanded Bonding Wax
its global product portfolio to include
Alesta ZeroZinc, the next generation of
zinc-free anticorrosion primers. These
innovative powder primers are formulated to provide an optimum solution
for a variety of substrates and offer the
potential to reduce costs, enhance operating reliability and save resources for
customers, the firm noted.
Alesta ZeroZinc is an environmentally responsible coating solution due
to its zinc-free and heavy-metal-free

AI Technology, Inc. (AIT)has recentlydeveloped a series of temporary wax-like

media that has been proven to be useful
in many thinning applications, in particular for the dies and wafers of cell phones,
cameras and tablets.
AITs wax-like media provides melting points of 80C and 160C for different processing requirements. The
bondingmedium can be dissolved with
IPA or acetone. AIT says its temporary
bonding media has been proven useful

22 | Coatings World

in all of the four primary methods for

wafer thinning: mechanical grinding,
chemical mechanical polishing (CMP),
wet etching and atmospheric downstream plasma (ADP), and drychemical
etching (DCE).
While back-grinding tapes are used in
many applications in place of traditional
wax solutions, atemporary bonding wax
that can be applied to the thickness of 10
micron still provides many advantages
over the thicker back-grinding tapes, the
company says. This is particularly true
for more aggressive processes and more
fragile wafers.

PPG Packaging Coatings

PPG Industries packaging coatings business has announced that INNOVEL HPS
coatings, the next generation of internal
protective spray lacquers for the beverage
can industry, has been approved for use
on aluminum and steel beverage cans.
Major beverage brand owners already recognize Innovel HPS coatings
as the lacquer of choice thanks to their
enhanced characteristics for flavor neutrality and pack resistance, according to
Dave Cole, PPG vice president, packaging coatings.
Innovel HPS internal sprays are waterbased acrylic polymer resin coatings designed to meet the evolving regulatory
requirements for beverage cans. The palegold lacquers for either aluminum or steel
beverage cans are the result of a comprehensive development process, extensive
testing, pack-testing and industrial scaleup trials.
Innovel HPS spray coatings have
been approved by major brands around
the globe. The reliable, consistent coatings conform with North American and
European regulations, including the second phase of French regulations concerning BPA (bisphenol A) that will take effect
in January 2015. CW
November 2014

global links for coatings professionals

The Coatings Group Events


North African Coatings Congress 2014

Hyatt Regency Hotel, Casablanca, Morocco
15 16 October 2014

Middle East Coatings Show 2015

Dubai International Convention & Exhibition Centre, UAE
9 11 March 2015

Asia Coatings Congress 2015

Windsor Plaza Hotel, Ho Chi Minh City, Vietnam
12 13 May 2015

Latin American Coatings Show 2015

World Trade Centre, Mexico
15 16 July 2015

Asia Pacific Coatings Show 2015

Kuala Lumpur Convention Centre, Malaysia
17 18 September 2015

For up-to-date information on any of the above events,

please contact the Coatings Group
Tel: +44 (0)1737 855021 Email:
or visit our Website:

International Coatings Scene Europe

Demand for Dispersions in Europe Driven

by New Technologies and Expanded Capacity

Demand for
additives has
been growing
faster than the
coatings market

by Sean Milmo
European Correspondent

he dispersions segment is continuing to be one of the most active in the

European coatings sector in the development of new technologies as well as investing
in mergers and acquisitions and expansions in
production capacity.
Demand for dispersions additives has
been growing faster than the coatings market
itself. Coatings producers want more effective dispersions to reduce resins and pigments costs.
Also, efficient dispersions help coatings manufacturers to comply with tighter
European environmental regulations, especially in areas like emissions of volatile organic
compounds (VOCs).

24 | Coatings World

Another driving force is the rising need

among coatings manufacturers for more individualized products to meet the specific needs
of their customers.
One of the best ways to provide tailor-made
coatings is to reformulate dispersions. This
is an increasing trend in Europe among SME
coating manufacturers and specialist dispersion
producers whose market strategy is to respond
quickly to new requirements in the market.
This has divided the European dispersions segment into large players, including big dedicated dispersion and dispersion
agent producers and multinational coatings
producers often backward integrated into
raw materials, and SMEs with a more sharply targeted approach.
In the process of developing more effective
technologies, dispersion producers have had to
gradually extend the scope of their operations
further downstream.
November 2014

Europe International Coatings Scene

This is particularly the case with
research-based speciality chemical companies who are well established in the development and production of dispersions.
They are the ones with the expertise in
key field like polymers, rheology and surface technologies.
As they extend the range of their activities, a major dilemma for dispersion
companies is how they avoid becoming
competitors with their own customers because what they provide can be close to
being complete coatings products.
However, they have little choice but
to shift downstream. They themselves
are facing competition from new entrants into their market for dispersion
and dispersion additives which is looking
increasingly attractive because of its relatively high growth rates.
The global coatings and printing inks
markets in general, and particularly of
waterborne and high solids solvent based
systems are growing with above-average
speed, said Stefan Silber, senior vicepresident and general manager for coating additives at German-based Evonik
Industries AG, one of Europes leading
dispersants producers.
In response to this strong growth, dispersion companies have been broadening
their portfolios to meet the major trends
in the European and global markets.
These include the need for greater pigment stability and higher color yields, low
emissions of volatile organic compounds,
and reduction in production costs such as
for milling.
Companies want strong positions
in pigment and colorant dispersion,
as was reflected in the recent merger in the tinting sector of Chromaflo
Technologies, Ashtabula, Ohio and CPS
Color Colorants of Finland. This initiative in vertical integration brings together
Chromaflos expertise in pigment and
chemical dispersions with CPSs knowhow in colorants for architectural and
industrial coatings.
We see a clear trend to rationalization in coatings manufacture with more
and more customers working with tinting or full mixing processes, said Silber.
These put very high demands on dispersion results, pigment stabilization and

compatibility. Our portfolio of cuttingedge dispersants for all technologies and

pigments fits very well to this trend.
Evonik is close to completing the
building of a new polymer dispersants
plant at Essen, Germany, which will triple its global capacity for the products.
The dispersants from the unit, scheduled to start up in the first quarter of
next year, increase color intensity and
colorant yield, while their viscositylowering effect lowers production costs
by maximizing pigment concentration
during dispersion.
Many of the companys wetting and
dispersant additives, sold under the Tego
Dispers label, can be applied to both
waterborne and solvent coatings as well
both organic and inorganic pigments.
Altana, another German-based speciality chemicals company with a large
business in disperants, effect pigments
and other coatings raw materials, which
last year took over Rockwood Holdings
rheology additives operation, has developed a pigment stabilizer for use in aqueous and solventborne system.
The technology, which has won the
companys annual innovation award, is
comprised of a comb copolymer which
enables this universal application to be
made through a single additive.
Arkema, a French-based international
speciality chemicals company, has developed a pigment dispersion technology,
called Bumper, to meet the demand for
additives to lower the titanium dioxide
(TiO2) content of coatings. The technology can also be used to make dispersions
for TiO2 alternatives like zinc oxide and
barium sulphate.
Bumper is a very efficient spacer
technology for inorganic pigments like
TiO2,explained Fabienne Drouel, marketing communications manager at
Arkemas Coatex coating additives business. It has helped curb costs when
TiO2 has been expensive. That is not the
case so much today because TiO2 prices
have weakened so weve been looking at
ways to use the technology to add value
to other kinds of pigments.
BASF, the worlds largest chemicals
company, is able to exploit its production
of a wide range of raw material to run

November 2014

both a coatings operation and a separate

business for dispersion and pigments. It
has been able, for example, to concentrate on developing solutions for energycurable coatings along much of the value
chain-- from speciality monomers, binders through to UV-curable dispersions.
The R&D resources of SMEs are, on
the other hand, becoming stretched as
they endeavour to satisfy the demand
among customers, particularly in the industrial and protective coatings market,
for individualized products. These usually have to be produced in small quantities based on one-off formulations
developed in house rather than on standardised systems from outside.
SMEs are wanting to take full advantage of their flexibility by being able
to provide customized products in small
batches, explained Felipe Wolff-Fabris,
business unit manager of the European
Centre for Dispersion Technologies, Selb,
Germany. A lot of the larger coatings
and dispersion producers tend to have to
provide standardised products because
they do not want to change processes just
to make a batch of a few tons,
The European Centre for Dispersion
Technologies, which opened earlier this
year as a research and technology transfer institution, is run by SKZ, a German
research and quality assurance services
company with help from funds from the
German government.
It provides assistance to companies,
mainly SMEs in coatings, plastics, nanocomposites and other sectors, in areas
like development of materials, processes
and analytical methods.
Coatings and other companies now
have a much greater choice of dispersion agents to develop their own formulations, said Wolff-Fabris.
developing formulations for small batches is expensive both financially and in
the use of resources. SMEs in particular
need support which is why weve set up
this centre.
The setting-up of the center, which
was suggested by the coatings and other
formulation industries, highlights the extent of innovation in dispersions taking
place at all levels of the coatings sector
in Europe. CW
Coatings World | 25

International Coatings Scene Africa

Water Shortages in Africa Drive Up Demand For

Water Storage Tanks and Coating Technology
by Shem Oirere
Africa Correspondent

Campaings to
have reliable and
constant water
supply sources
are driving up
water storage
tank slaes, which
has tanslated into
surging coatings

emand for water storage tanks in

African to alleviate high level water
shortages has created a growing market for protective coatings that ensure high
performance and lasting durability of the
stowing equipment.
Campaigns to have reliable and constant
water supply sources are driving up water storage tank sales which has translated into surging
coatings demand as consumers seek to counter the impact of violent weather, temperature
swings and constant immersion on the tanks
that could be made of concrete, steel or plastic.
These water storage tanks are susceptible to
corrosion, which can be averted through quality coating systems. The coatings should be
resistant to chemical attacks, have lowest absorption rates and high retention characteristics
to enable users cut down on maintenance costs
and extend the lifecycle of the water tanks.
According to Dallas Flinch, the director of
Industrial and Marine Coatings at The SherwinWilliams Company, by design, all potable water storage tanks are inherently susceptible to
corrosion attack.
The primary function of a coating is to
create a barrier to prevent chemical compounds
and moisture from contacting the substrate.
While an electrolyte is not always present in
this area, preventing water ingress is essential
for protection. In addition, the coating must
have good adhesion, and chemical and abrasion resistant properties, as well as the ability
to withstand ultraviolet radiation.
Flinch said for the interior tank applications, the approach to corrosion control is
different from the exterior one. The strong
electrolyte formed by the stored water creates a vehicle for ion transfer and current
flow within the micro structure of the steel.
However, coatings can be used to interrupt
this process and prevent corrosion damage.
Equipped with investments and the knowledge on water tanks technology, governments,

26 | Coatings World

private companies and non-governmental organizations in the continent have found water
storage tanks the best alternative to maintain
water supply in the water-stressed African
countries hence laying the foundation for the
expansion of the continents water tank coatings market.
The demand for water tanks is understandable. Sub-Saharan Africa has the highest number of water-stressed countries than any other
continent in the world today, with more than
340 million people lacking access to a reliable
source of water. It is estimated that between 75
million and 250 million people in Africa live in
water stress areas posing a threat of displacement of up to 24 million to 700 million people
as their condition turns to be unliveable for
lack of water.
Programme (UNEP) said in a few years from
now almost all sub-Saharan countries will be
below the level at which water supply is enough
for all. Even worse, most of them will be in a
state of water-stress or scarcity.
The looming water scarcity and desire
by individuals, industrial establishments
and institutions to mitigate current water
shortages and looming scarcity has not only
opened up a huge market for quality water storage tanks but also enhanced certain
technologies that could be utilized by the
stowage solutions.
November 2014

Africa International Coatings Scene

For example, rain harvesting is gaining momentum as the most appropriate
technology in ensuring water supply in
water scarce areas. Communities, including pastoral tribes in the continent are
gaining from rain harvesting technologies
dominated by various types of tanks such
as ground level tanks, circular tanks, elevated tanks, potable and wastewater storage among others. All these tanks require
quality external and internal protection
of the substrate from attack and also to
ensure high drinking water quality.
The World Agroforestry Centre said
contrary to the perception that Africa
is a dry area it actually has more water resources per capita than Europe.
Unfortunately, the center said much of
Africas rain comes in bursts and is rapidly swept away or is never collected.
UNEP also said technologies such as
rainwater harvesting provides an alternative to water shortages in Africa and that
if Widely deployed, rainwater harvesting can act as a buffer against drought
events for these people, while also significantly supplementing supplies in cities
and areas connected to the water grid.
Frequent droughts in Africa, inadequate or dilapidated water supply
networks because of low level public
investment has triggered the increasing
demand for alternative water withholding capacities.
Several companies with operations
in Africa are striving to boost their sales
and enhance their bottom lines by taking
advantage of this huge demand for water
storage and quality water tank coatings.
For example, Australia-based Heritage
Water Tanks, which has been exporting a
huge range of water tanks to Africa for
years, said the continent is an emerging
continent and due to the remoteness of
various communities and environmental
differences experienced throughout the
landscape, has potential for quality water storage tanks.
The company said with the availability of water and especially the availability of potable water being a major
problem in Africa, the region needs water storage solutions that enable water
users to store the commodity at an affordable realistic price.

Recently, the company said it has been

approached by several mining companies
in Africa to supply them with waste water
settlement tanks, fire fighting water tanks
and commercial size potable water storage tanks. The supply order will ensure
Heritage Water Tanks sustains its wide
reach in the continent and also supports
the growing tank coatings market.
UK-based Balmoral Tanks is another
company that is already reaping from
Africas demand for water storage tanks
and modern tank coating technology.
The company recently completed a
2500 cubic meter Fusion Bonded Epoxy
Coated Steel Fire Water Storage Tank in
North Africa for a world renowned power and gas producer according to the a
statement on the companys website.
The Fire Water Tank, which is 17.16m
diameter x 12.06m high, had its roof,
shell and floor supplied in Balmoral
Tankss premium Fusion Bonded Epoxy
Coating, which the company explains is
a factory applied dry powder coating
process utilizing a DuPont brand epoxy.
In East Africa, Roto Moulders Limited,
one of Kenyas biggest plastic tank manufacturers said it is taking advantage of the
huge market for water storage facilities to
grow its sales and revenues.
I saw opportunity in the plastics industry given that at that time there was
only one manufacturer of plastic tanks
in the region, said Heril Bangera, in an
earlier interview with Kenyas Business
Daily newspaper.
He said the company has grown
from making four tanks a day in 1989
to producing 500 tanks every in various
brands and sizes, a confirmation of the
growing East African market for water
storage technology.
The demand for elevated and groundlevel water storage tanks is also on the
surge in West Africa where Accra-based
Polytanks Ghana has recently launched a
new range of tanks as the region transforms water tank storage as an integral
part of the water distribution systems.
Polytanks, a member of the Mohinani
Group, which is the leading manufacturer of plastic water storage tanks in
West Africa, has launched the Blow
Moulded Tank Technology (BMT) in

November 2014

the plastic water storage manufacturing

sector, according to Ashok Mohinani,
executive director of the Mohinani
Group. He said the new type of tanks
can store up to 1,000, 2,000 and 3,000
liters of water and also comes in a wide
range of colors.
Polytanks will continue to use pioneering technologies to constantly upgrade its product range which include
water storage and septic tanks; dustbins;
plastic pallets; poly kiosks and many
more, he said during the recent launch
of BMT.
In South Africa, SBS Water Systems
said demand for storage solutions is increasing as municipal councils, mining,
commercial and fire protection sectors
seek reliable water supply sources.
Although initially the company was a
distributor of imported tanks, it recently
opened a new production line in South
Africa, cutting lead times and expenses
on imports.
According to Mava Gwagwa, SBS
Tanks new business and key accounts
manager, the company is currently having projects in Zimbabwe, the DRC,
Sierra Leone, Malaysia and the U.S.,
with mining companies and municipalities topping the list of clients.
Municipalities have realized that we
supply a steel tank that is, in almost all
situations, better than the conventional
concrete tanks, said Gwagwa.
On the municipal side, this is absolutely critical. If you consider how often
water is at the core of the service delivery
protests, a municipality can truly address
the issue of water provision easily and
economically with SBS Tanks.
Although no statistics are immediately
available, the number of companies in the
business of water storage tank manufacturing and supply is huge and so is the list
of firms involved in production and supply of high performance waterborne and
high solids coatings systems to protect the
tanks from corrosion, the lead cause of
leakages and water supply interruptions.
The water-scarcity in Africa, and the
campaign to circumvent this challenge,
promises to support growth of the water storage tanks and the tank protective coatings. CW
Coatings World | 27

International Coatings Scene Latin America

New Latin American Paint Federation Formed

by Charles W. Thurston
Latin America Correspondent

The Latin
of Paint
Manufacturers has
formally launched
with headquarters
in Mexico, and
officers in Brazil
and Argentina.

new, region-wide paint and coatings association in Latin America,

the Federacin Latinoamericana de
Fabricantes de Pinturas, or Latin American
Federation of Paint Manufacturers, has
formally launched with a headquarters in Mexico, and officers in Brazil and
Argentina. Latinpat, as one source labels
the new organization, is headed by Javier
Maldonado Moctezuma, the general director
of PSI Pinturas, based in the city and state
of Puebla.
The Latin American paint market is estimated at $10 billion, and growing a percentage
point or two faster than regional GDP, which is
forecast by the World Bank to strengthen from
1.9 percent in 2014, to 2.9 percent in 2015 and
3.5 percent in 2016.
Out goal is to slowing draw in all the
countries of the region from our starting
base of six signatories. For those countries
without a dedicated paint and coatings organization, we hope to help them launch one,
with the ultimate goal of cooperating with
international paint and coating organizations, said Maldonado. Also a past president of Mexicos Asociacion Nacional de
Fabricantes de Pinturas y Tintas (Anafapyt),
Maldonado is a champion of small business, and also served as the president of the
Red Mexicana de Franquicias, or Mexican
Franchise Network.
In promotion of small and medium paint
and coatings companies in Mexico, Maldonado
pointed out that of Anafapyts total membership of some 300 companies, 80 percent are
small and medium in size. Further, he noted,
half of those companies had the capability to
export products, out of the more than 600 million liters they produce annually.
During his tenure as president of Anafapyt,
he opined that the proposed merger of
Sherwin-Williams and Comex would not
have a negative impact on the Mexican paint

28 | Coatings World

and coatings industry overall; he welcomed

the potential of a greater flow of technology
into the country.
Among follow-on goals are to help countries establish more global norms for contents,
including materials like lead, water-based products and other elements, said Maldonado.
Beyond that, technical training, the Care program, logistics, and statistics are areas where
we can cooperate, he said.
The first country signatories to the
Latinpat organization are: Argentina, Brazil,
Colombia, Ecuador, Mexico and Uruguay.
Thus far, Brazil home of the Associacao
das Fabricantes de Tintas (Abrafati) and
Mexico have the strongest national paint associations. Assisting Maldonado as the first
president are vice presidents from Brazil and
Argentina. The location of the federation will
travel with the president until a permanent
headquarters is selected, he said.
Maldonados company PSI Pinturas is a fullportfolio manufacturer of paint and coatings
products that distributes through a network of
32 franchises thus far. We have an aggressive
program in place to reach 500 franchises over
the next five years, says Maldonado. These
franchises would primarily serve the Mexican
market but could also serve some neighboring
countries through master franchise networks,
he added.
Among brands PSI produces in the market leading acrylic architectural line are: PSI;
Betavin; Royal Tone and Royal Paint; Sella
Class; Tinta Class and Tintas Concentradas. CW
November 2014

Strategies & Analysis Business Corner

Map Out Your Business Situation

As A First Step In Strategy Development
by Phil Phillips, PhD
Contributing Editor

any of us believe we really

know our business situation
without an MBA consulting
group telling us where we are. This
mind set is like saying the customer
IS always right. They arent always
right ... customers are always right...
Since you and I can agree on many
things, one of them is would certainly
be, to make the description of your
business very meaningful but also very
simple to understand at the same time...
is a worthwhile objective. So lets try to
make a 2-demintional simple and meaningful diagram as a starting point. Once
we have all the elements displayed in
the chart, we can then determine what
are the very important ones and then
we what strategies we can use to maximize them.
First, using the XYZ Corporation
MAPPING diagram, place the elements that best describe your business
along the various axis... described as...
Products, Types, Forward Integration,
Integration, Technology...
Once this is completed, we could have
a diagram like this one with almost all the
possible elemental selections we need to
then start corralling those which best defines your business.
From the MAP we can see that your
company business offers a very strong
set of technologies in combination with
an exceptional array of products in
combination with an excellent set of
resin backbone types as a formulator
that serves its global customers through
both a direct as well as through wellpaced distributors to satisfy OEM

When MAPPING out your competition in

this manner you will see how your business
compares to your chief competitors.

November 2014

Coatings World | 29

Business Corner Strategies & Analysis

We then can add into this 2-dementional MAP comments that describe core
competencies that are not easily quantified but add immeasurably to the potential success of your business.
Leadership, vision, resources, adaptability and focus are relative terms.
That is, when MAPPING out your
competition in this same manner (along
with a SWOT analysis) you will see how
your business compares to your chief
competitors, thus providing target opportunity gaps for growth.
M&A considerations can initially be
MAPPED in this manner as can be seen
by overlaying PINK target candidates
position over yours in the following
manner. Depending what your acquisitive objectives are . . . . . exact product
line expansion; adjacent market growth;
complimentary product line expansion,
etc. . . . . . you are able to gain a quick insight view of the target acquisition candidates offerings and how they meet your
objectives, or not.
This type of MAPPING to create simplicity in sorting through the many aspects
of strategic decision-making is one of
many and certainly is one of the more simplistic screening techniques you can use.
Your comments are welcome. CW
Phil Phillips is owner and managing director of CHEMARK Consulting Group,
a global Management Consulting firm
with a highly dedicated staff specializing
in coatings, paints, adhesives, sealants
and specialty chemicals industries. For
more inforation go to

30 | Coatings World

November 2014


Self Cross-Linking
Resin Coatings Offer Siding
Manufacturers An Edge

New coatings that utilize a cross-linking resin meet the finishing challenges siding
manufacturers face and offer savings in terms of true applied costs through a number of
performance enhancements.
Bob Cregg, Industry Director Building Products, Sherwin-Williams Product Finishes

s the U.S. economy strengthens, the hard-hit housing industry is also showing signs of a rebound. In fact, the
National Association of Homebuilders expects single
family home construction to maintain double digit growth
through 2015, with housing starts returning to pre-recession
near normal levels by the fourth quarter of 2015. The Joint

Centers for Housing Studies of Harvard University sees double

digit gains in remodeling through 2014.
Building products manufacturers are ramping up production to meet the increasing demand. To remain in consideration, however, manufacturers must deliver a quality
product that provides value to both builders and the eventual

November 2014

Coatings World | 31

FEATURE Self Cross-Linking Resin Coatings

homeowners. And, as building material manufacturers seek to
increase throughput to meet customer and consumer needs,
they have become more reliant on their suppliers to help them
gain a competitive edge.
Such is the case with exterior building products such as
cement composite, wood, vinyl and fiberglass siding, where
coating integrity is critical. The manufacturer/supplier relationship has become a partnership with suppliers helping
manufacturers improve their finishing techniques and processes, respond to customer demands for a wider range of
colors than ever before, meet higher performance standards
and increase throughput.

New Homes: Customized From The

Outside In
The days of cookie-cutter tract housing, where builders offered prospective homeowners a choice of five or six primary
colors and matching trim, are long gone. Todays homebuyers
want their homes to reflect their taste and personality, and
want their homes exterior to be just as durable and beautiful
as the interior.
As consumers tastes have changed, so too have the attitudes of the builders and remodelers, many of whom now
take risks in both color combinations and material combinations that include stone and varieties of siding. When combined strategically and seamlessly, the blended materials
create a work of art.
And while the desire for more colors and different substrates can mean increased business for siding manufacturers,
this also presents a challenge: higher costs. Traditional coatings, such as conventional latex machine finish and mid-line
coatings, require multiple coats with low millage per coat
to achieve many desired colors. Additionally, different substrates require different coatings for optimal performance,
thereby requiring a manufacturer to have several finishing
lines. Multiple coats and multiple lines increase labor and
material costs.

Self Cross-Linking Coating Solves Multiple

Siding Finishing Issues
New coatings that utilize a cross-linking resin meet the finishing challenges siding manufacturers face. Most importantly, they offer savings in terms of true applied costs the
price per square foot covered through a number of performance enhancements.
Savings start with consistent performance across all substrates including wood, fiberglass, and cement fiberboard. This
allows manufacturers to streamline their operation and finish
on the same line, thereby reducing equipment and inventory
costs. This eliminates the need to stock different coatings for
each substrate.
Self cross-linking resin coatings also address the challenges
associated with color. Rather than requiring a multiple-coat finishing operation, the coatings afford a thicker application from
seven to nine mils, providing sufficient coverage in a single coat.

Even light colors such as whites and pastels can be achieved in

one coat, saving production time.
Some coatings manufacturers offer coatings systems that indicate dual coats are necessary to extend the warranty of the
product. Color consistency is enhanced by using mixing systems
that allow coatings to be blended in formulas that use exact
weights as opposed to volume measurement. Color retention is
improved, meaning a wide range of colors can be offered, including bold, dark shades.
Better adhesion to an ASTM-best rating of 5A means that
self cross-linking resin coatings provide a high quality finish
coming out of the drying oven. The finished product cures faster,
reducing racking time where the material rests to develop a hard
cure and increasing throughput for the manufacturer. Siding
manufacturers can slip-sheet and package quickly, decreasing
packaging and shipping time.

Installation And End User Benefits

In addition to providing manufacturing benefits, the cross-linking resin coatings reduce the potential for issues in the field for
both installers and homeowners. For example, the enhanced adhesion properties increase durability and limit common on-site
handling issues. Color matching for touch-ups can be achieved
easily through color-matched paints available through the coating supplier.
To reduce heat build-up in darker colors, heat-sensitive substrates such as vinyl siding may be finished with solar reflective
tints. These specialized colorants minimize heat absorption, and
can improve color retention up to 25 percent over standard finishes. (Note: This will still vary by color and the location where
the siding is installed.)
Self cross-linking resin coatings can also bring peace of mind,
as both the coating manufacturers and siding producers are
more likely to offer a warranty based upon these technologies.
Depending on the manufacturer of the coating, warranties may
cover adherence, cracking, peeling, blistering and, in some cases,
pro-rated paint/labor costs. For siding manufacturers, installer
and end user benefits translate into customer satisfaction and
fewer callbacks.

Partnerships That Pay Off

Just as homeowners rely on builders and remodelers to help
them express individuality through innovative products, building product manufacturers are seeking individual attention and
support from suppliers to create a positive impact on the manufacturers bottom line.
Suppliers providing value-added services from training that
enhances the skills of coatings line personnel and line audits that
lead to efficiency enhancements to access to a team who offers
expertise a manufacturer may not have in-house (technical specialists, color and design specialists, and design engineers) can
help reduce the overall applied cost of the finish.
Such partnerships, when combined with innovative products like cross-linking resin coatings, offer a winning proposition for everyone. CW

32 | Coatings World

November 2014

Adhesives & Sealants

This market is on the rise thanks to healthy automotive and construction industries.
Catherine Diamond, Associate Editor

he economic downturn of 2008 was notoriously rough

on the automotive and construction industries. Plunging
sales figures and frightening projections were well documented (often). What was less known to the general public,
however, was the intrinsic link between these markets and the
adhesives and sealants markets. Adhesive and sealant manufacturers suffered alongside Ford and Chrysler, and as such, they
are now enjoying a well-deserved, healthy resurgence.
According to Dr. Uwe Bankwitz, Head Corporate Target
Market Sealing & Bonding at Swiss company Sika AG, the market for adhesives and sealants grew about 2-4 percent, depending on location.
Mature markets in North America and Europe grew about
2 percent, he said. It grew about 3 to 4 percent in Latin
America and about 5 percent in Asia Pacific. Medium-term, a
global growth of about 3 to 4 percent is expected.
November 2014

Bankwitz said that there are two markets that offer the most
opportunity for growth: transportation and construction. For
Sika, transportation (including automotive) and building/construction (new construction, refurbishment, infrastructure improvements) offer the most opportunities for growth, especially
after moderate recovery of these markets in North America and
Europe. Participation in the stronger growth in emerging markets in Asia and Latin America are of key importance to Sika
and are reflected by investments in new factories.
Henkel, a global provider of adhesives, has also felt the effects
of the economic recovery. As such, its Adhesive Technologies
business unit posted solid organic sales growth in the second
quarter and a very strong increase in adjusted return on sales
to 17.5 percent.
Organically (i.e. adjusted for foreign exchange and acquisitions/divestments), we increased sales by 3.7 percent compared

Coatings World | 33

Photo Courtesy of Sika


FEATURE Adhesives & Sealants

to the prior-year quarter. This was achieved through increases in
both volume and price, the company said.
Adjusted operating profit (EBIT) remained at the level of
the prior-year quarter. Adjusted return on sales (EBIT) grew very
strongly, by 0.6 percentage points to 17.5 percent. Increasing
prices for direct materials adversely impacted gross margin; this
was partially offset by the strict implementation of our measures
to optimize the portfolio and improve production and supply
chain efficiency.
Overall, for the first half of the year, Henkels organic sales in
the Adhesive Technologies business unit grew between January
and June 2014 by 3.9 percent, outpacing the global economy.
In our report for fiscal 2013, we published guidance for
fiscal 2014 indicating that we expect to achieve organic sales
growth of between 3 and 5 percent. In line with our 2016 strategy, we furthermore expect a slight increase in the share of sales
from our emerging markets, said Lisa Kretzberg, spokeswoman
for Henkel Adhesive Technologies.
For the adjusted return on sales (EBIT), we forecasted an increase to around 15.5 percent, and for adjusted earnings per preferred share, we anticipate a rise in the high single-digits (2013:
4.07). We confirm our guidance for fiscal 2014, she added.
Henkel said it achieved its largest increase in sales in the
General Industry business. The Vehicle Repair and Maintenance
and General Manufacturing steering units significantly contributed with double-digit growth. The Adhesives for Consumers,
Craftsmen and Building business also posted positive sales
growth. Despite the difficult political situation in parts of
Eastern Europe, sales to the building industry were solid overall, Kretzberg said.

Increasing Costs, Regulations

Despite tremendous gains in both the global and local economies, the adhesives and sealants market is still largely at the
mercy of raw material costs, which seem to be climbing ever

higher, and government regulations, which are plentiful in an

international market.
Bankwitz said that Sika has dealt with rising raw material
and energy costs by simply going back to the drawing board.
Although the cost/performance ratio of adhesives and
sealants has always been a key aspect for Sika, he said,
raw material scarcity and higher prices triggered new
thinking and innovations in product development and manufacturing processes.
He added that VOC and environmental regulations are major drivers for product adaptations. Sika recognizes stronger
regulations as an opportunity and always tries to stay ahead of
the market or even driving it by introducing new adhesives and
sealants that have, for example, a much lower monomer content
than previous generations of products and before any regulations are imposed.
Kretzberg said that Henkel has adapted a multi-pronged approach to offsetting the increase in raw material costs. Through
selective price increases, continued strict cost discipline and efficiency improvements in production and supply chain, we were
able to largely offset the effects on gross margin of substantially
higher promotion activities and the slightly higher prices of direct materials.

New Products and Areas of Focus

In highly competitive markets such as automotive and construction, suppliers are constantly asking themselves what they can
do to differentiate themselves from their competitors. Bankwitz
said that Sika has introduced several new products to the market in order to do just that.
Its new series of construction sealants, SikaHyflex, is designed to meet the increased requirements high performance
sealants have to fulfill today.
They adhere to all kinds of substrates and have an extremely high movement capability of up to +100/-50% in order to

Henkel Acquires The Bergquist Company

Expanding adhesive products through Asia Pacific
Henkel, a global provider of adhesive, sealants and functional coatings, signed an agreement last month to acquire The Bergquist
Company, a privately-held and leading global supplier of thermal-management products for electronics applications.
With this acquisition which is in line with our global strategy to invest in complementary leading technologies we are strengthening our position as a global market and technology leader, said Jan-Dirk Auris, Executive Vice President Adhesive Technologies.
Bergquists track record in developing unique thermal-management solutions fits with our commitment to provide best-in-class
customized solutions.
According to Henkel, Bergquists strong business presence in the Asia Pacific region will further advance its production and R&D
capabilities and help deliver greater sustainable products to the region.
Chanhassen, Minneapolis, USA-based Bergquist has five production sites in the US and one in China. In fiscal 2013, it generated
sales of around 130 million euros. The company has about 1,000 employees.
Last year, Henkel Adhesive Technologies increased its APAC presence further by opening the worlds largest adhesives plant:
Dragon Plant. In the second quarter of fiscal 2014, the Henkel Adhesive Technologies business unit generated a 17.5 percent return
on sales, with Asia Pacific markets posting the highest growth.

34 | Coatings World

November 2014

Adhesives & Sealants FEATURE

absorb large movements, he said.
SikaHyflex sealants exhibit an exceptional durability due
to their outstanding UV and weathering resistance. Sika strives
for sustainable building construction and therefore focuses on
long-lasting solutions. SikaHyflex sealants ensure tight building
envelopes permanently and thus contribute significantly to the
reduction of heating and cooling energy of buildings.
Bankwitz said Sika focuses on its customers processes in order to determine its focus.
Our focus is always to create value for our customers with
adhesives and sealants that enable them to improve their processes, save time, allowing new ways of construction (e. g. light
weight designs in the automotive industry) and the use of new
construction materials, he said. The focus in developing new
construction sealants and adhesives lies specifically on durability, improved indoor air quality, wider application windows (e.
g. lower/higher temperatures), improved adhesion without pretreatment, compatibility with other typically used materials or
better resistance to various chemicals.
For its part, Henkel has launched several new products
through its Adhesive Technologies business unit. Kretzberg said
that these tailor-made solutions are based on comprehensive
expertise in products and technologies, Henkels global presence, and close partnerships with customers.
Loctite 4090 is a hybrid adhesive that combines the key
features of structural and instant adhesives: bond strength
and speed. This powerful combination provides high impact
resistance, high strength bonding on a variety of substrates,
and high temperature resistance, making it versatile enough
to solve a wide range of design and assembly challenges, the
company said.
Loctite TAF is designed to improve design flexibility and performance of electronic devices while enhancing user comfort.
The flexible heat-absorbing film from the Loctite TAF series
lowers the processor and housing temperature of mobile devices
by more than 3 degrees Celsius.
Loctite Threadlocker Sticks as formulated as wax-like,
semi-solid adhesives packaged in a self-feeding stick applicator.
Loctite 248 and Loctite 268 Threadlocker Sticks are designed to
provide robust cure even on oil-contaminated or inactive metals
like stainless steel. Only Henkel offers these convenient stick
threadlockers for use in different maintenance, repair and overhaul applications, the company said.
Working in conjunction with Ford Motor Company, Henkel
developed Loctite 5189, an anaerobic gasketing sealant for
highly stressed engine joints. With exceptional flexibility, the
company said Loctite 5189 meets the requirements of the on
line blow-out test and thus eliminating the cost of extensive
manual rework and offering robust sealing for high volume engine manufacturing.
Kretzberg added that research and development is a huge
focus for Henkels Adhesive Technologies business unit. In the
first six months of the fiscal year, research and development
expenditures amounted to 207 million (adjusted for restructuring charges: 206 million), she said. Sixty percent of the

R&D expenditures account for the Adhesive Technologies business unit.

Relative to sales, Henkels research and development expenditures increased slightly versus the same period in the previous
year. The ratio was 2.6 percent (adjusted: 2.6 percent).
A substantial part of our research and development activity
takes place in the areas of polymer and interface chemistry, biotechnology, materials science, surface treatment, process technology and new packaging. These activities are important for
all Henkel business units, Kretzberg said. The development of
innovative products is of key importance to our business model.
The research and development strategy described in our Annual
Report 2013 has remained unchanged.

Global Growth Strategies

Both Sika and Henkel have recently acquired companies to further strengthen their global product offerings and services.
In 2013, Sika acquired Everbuild - UKs largest independent
manufacturer of sealants, adhesives and construction chemicals
- as well as Akzo Nobels Building Adhesive business.
While the first acquisition especially provided good access
to the distribution market in UK, he said, the latter improved
Sikas position in interior finishing with floor and wall covering
solutions and tile adhesives.
Recently, Henkel acquired The Bergquist Company (see box),
and also signed a joint-development agreement with U.S.-based
Vitriflex, Inc. in May.
Founded in San Jose, California in 2010, Vitriflex has developed a unique ultra-barrier film technology that utilizes a
proprietary roll-to-roll technique to deliver high-performance
barrier films in an easy-to-integrate form factor. Barrier films
protect electronic components against moisture and oxygen ingress. This invention offers the first time ever cost competitive
flexible barrier film technology for the display market. Under
the terms of its agreement with Henkel, the ultra-barrier film
innovator will work with Henkel technology experts to develop
customized, integrated barrier film products for flexible displays.
According to Henkel, the agreement was the result of a comprehensive scouting process which began in 2012 to anticipate
future market needs and applications. Since then, the company said, the systematic and strategic evaluation of new business opportunities has become a critical element in driving the
companies global innovation leadership. CW

November 2014

Coatings World | 35


PPG Reports on the

OEM Auto Market

Coatings World recently had the opportunity to interview Jean-Marie Greindl, Vice
President, Automotive OEM Coatings, EMEA, and President, PPG EMEA.

Coatings World: How did the market for OEM auto coatings
fare in 2014?
Jean-Marie Greindl: For PPG overall, 2014 has been strong
through three quarters. The third quarter saw net global
sales of $3.94 billion for our entire business, up four percent
versus the previous year. PPGs regional earnings expansion
was largest in Europe, which advanced 17 percent despite the
uneven regional economic performance. Automotive original
equipment manufacturer (OEM) coatings grew by high-single-digit percentages, with corresponding growth in all major regions and exceeding the global industry growth rate of
about 3.5 percent.
CW: What regions offer the most opportunity for growth for
auto OEM coatings?
Greindl: Our results have shown significant growth in China,
which as the worlds largest market offers us the greatest opportunity for growth in the auto OEM coatings industry. Both
North American and European regions saw auto OEM coatings
production grow by low-to-mid single digit percentages.
CW: What specific technologies/products does PPG offer to the
auto OEM market that sets it apart from the competition?
Greindl: As automotive manufacturers incorporate lighter
metals into vehicles to make them more fuel efficient, PPG
is developing its ZIRCOBOND pre-treatment systems. The
product reduces the formation of sludge by-products by at
least 80 percent compared to conventional zinc-phosphatebased pre-treatment systems. In the past three years, PPG
has installed 97 ZIRCOBOND pre-treatment lines around
the world, plus 12 additional lines in automotive plants.
The ZIRCOBOND pre-treatment system also consumes less
heat than zinc-phosphate lines, which can enhance energy
and cost savings. In addition to this, ZIRCOBOND can save
the average assembly plant 16 million gallons of water per
year. For general products, we launch 400 colors every year

with innovative properties

and effects.
CW: What new technologies is PPG working to
launch into the auto OEM
market (for example: selfhealing
selfcleaning coatings and other
smart coatings)?
Greindl: There are new
materials that PPG is using and developing in response to developments
in vehicle manufacturing,
and that can help address
sustainability and cost
concerns in the manufacturing process.
PPG has also introduced new manufacturing processes to
enable increased cost efficiency for automotive manufacturers, as 65-70 percent of all energy used in the auto manufacturing process occurs in the paint shop. Our new waterborne
B1:B2 process reduces both the manufacturing footprint
and energy consumption as it removes the baking phase of a
typical paint process.
CW: What is PPGs plan for growth in 2015 and beyond?
Greindl: For EMEA, we will further strengthen our presence in Central Europe. The Middle East is also growing and
Africa and Turkey offer many growth opportunities for us.
The paint market is still very fragmented so there are growth
opportunities in developing regions, but also in acquiring
technological know-how.
The industry is constantly changing and it is being driven by
the manufacturers. As a result, PPG always needs to be a step
ahead because when the manufacturers want it, we need to have
it ready for them to use. CW

36 | Coatings World

November 2014


Media & Milling

Here is a look at the latest offerings from select media and milling manufacturers.
For more information on the products listed, please contact the company directly.

Buhler Inc.
Minneapolis, MN, USA
Fax: 763-847-9911
Cenomic Full Volume Bead Mill
The Cenomic full volume bead mill is designed to offer the
highest economic efficiency at an attractive price. The patented
technical solutions of the full-volume bead mill offer unique
possibilities. Depending on the requirements, it can be operated in single pass or circulation mode. Lower working pressures, higher flow rates, improved quality and the resulting
lower production costs deliver a solution for wet grinding and
dispersing processes.

Charles Ross & Son Company

Hauppauge, NY, USA
Fax: 631-234-0691
HSM-703XC X-Series Ultra-High Shear Mixer
The HSM-703XC is a new and improved model of the Ross
X-Series Ultra-High Shear Mixer. This inline device generates very fine dispersions and emulsions, delivering exceptionally narrow particle size distributions within a single
pass. It offers more vigorous mixing, greater size reduction and higher throughput compared to conventional colloid mills. Sample applications include wax dispersions,
advanced coatings and adhesives, pigmented inks, paints,
polymer suspensions, nanodispersions, electronic pastes, lubricants and specialty chemicals. Featuring a cartridge seal
design, the new HSM-703XC is fully SIP/CIP compatible
and easier to maintain with fewer parts to take apart than
previous X-Series models.
October 2014

Custom Milling and Consultancy

Fleetwood, PA, USA
CMC Batch Mill
CMC launches its latest generation for wet milling tank
processing. The CMC Batch Mill is now available with

Coatings World | 37

FEATURE Media & Milling Directory

additional media screen sizes to handle coarse raw materials as large as 2,000 microns. This basket-style mill has the
ability to premix and wet mill without the use of a traditional high-speed dissolver blade. Results of D50 2.0 microns and D100 10 microns can be achieved in less than
120 minutes, even with coarse starting particle sizes. The
batch mill offers expanded capacity or product consistency
over traditional media mill technology. Equipment trials
are available in the pilot facility.

Engineered Mills Inc.

Grayslake, IL, USA
Fax: 847-548-0099
Laboratory Pilot Mills
The EMI Pilot Mills are excellent for wet milling dispersions
for product research, small batch production. Result will
help predict production expectations though process data
collection. Wet milling and fine grinding dispersions with
grinding media by single pass processing or recirculation
milling. The M series Pilot Mills have a variable speed agitator and variable rate feed pump to control product flow.
In addition the M-series mills can be transformed into a
self-pumping mill that reduces the volume being processed
and recycles the batch until the desired results are achieved.
Pilot Mills are available with process chambers from 100
mls through 5 liter. Contact EMImills for details and to
arrange a trial.

Glen Mills Inc.

Clifton, NJ, USA
Fax: 973-777-0070
PTFE (Teflon) Coated Steel Core Balls and Rods
For ball milling where contamination is unacceptable a PFTE
(Teflon) covered steel ball has become a very viable grinding
media. The coating is non-sticky so batch extraction is easy. In
case of wear, the material is both inert and can be removed by
heat. The metal core adds density to the balls for quicker grinds.

Exakt Technologies
Oklahoma City, OK, USA
Fax: 405-848-7701
The EXAKT 50 I is an indispensable three roll mill for the
laboratory or small batch producer. The small frame takes
up little room on the lab bench, yet offers the operator the
versatility of dispersing a wide variety of products. This
unit is specially designed for quantities up to 7 liters per
hour and particle fineness down to 20 m. Process advantages include: consistent and uniform energy input, specific energy input and thus, controllable stress of particles,
achievement of homogeneous particle sizes and distributions in the matrix, large range of particles and viscosities
that can be processed.

38 | Coatings World

November 2014

Media & Milling Directory FEATURE

A wide range of diameters, shapes, and
coating thicknesses are offered.

Hockmeyer Equipment
Elizabeth City, NC, USA

Schold HBLT Mill

This high viscosity, high body, low temperature media mill is the first domestic
vertical disk type mill to grind high viscosity, poor flowing bases of all colors. Its
patent pending design promotes aggressive grinding, while doing it at the lowest temperatures ever attained by their

previous mills. This design technique is

even capable of grinding UV bases with
the photo initiator in situ. The mills are
available in 25, 60, and 100 gallon vertical chamber volumes, and in all Schold
Horizontal Mills as well. This HBLT
Mill is available for lab evaluation at the
companys Chicago facility.

HCP Immersion Mills

HCP Immgersion Mills are the cutting
edge in particle reduction equipment.
These highly versatile machines can be
customized to customers processing
needs. Immersion Mills offer a wide
range of benefits including: easy operation and clean-up; one tank processing
from start to finish, no pumps or hoses;
less product loss, recover up to 100 percent of product input; reduces wastes
solvent generation; faster production
times; optional metal free grind chambers; maximizes raw material development and tighter and more uniform
particle distribution bands.

Norstone Inc./Grinding
Media Depot
Bridgeport, PA, USA
Sefa Steel Shot
Steel shot specifically designed for use
in media mills with rounder particles
and a narrower particle size distribution, available in 3 hardness levels.
Sizes start at 150 micron. Also new
and improved/toughened zirconia silica, high-density zirconia silica, high
alumina micro beads, 0.3 mm cerium
beads and more.

Schold Machine Corp.

Bedford Park, NY, USA
Fax: 708-458-3866

November 2014

Coatings World | 39

FEATURE Media & Milling Directory

STR Industries, Inc.

Hollywood, FL, USA
Fax: 702-977-0641
Grinding Media
STR Industries grinding media has been approved by customers
in ink, pigment, paste, ferrite and food industries.

Sunin Machine Co., Ltd.

New Taipei City, Taiwan
Fax: 886-2-22402596

Rod-Pin Type Horizontal

Grinding Mill
The Rod-pin type, Horizontal
Grinding Mill incorporates insertion filter, which is handy to
remove and clean. Mechanical
seals are used. O-rings, of
Dupont KALREZ TAPE perfluoroelastomer
rubber, can strongly endure
sustained high temperatures and chemicals. Designed with
multiple cooling aiming at increased contact area, which increases cooling effect. Also, the design of highly dense rod
pins put grinding media to full work, increasing the grinding effect. Demonstrates significant grinding effect on slurries which demand highly of color rendering and hues.
Continuous conveyance proves better economy for single
products at massive amounts. CW

Does Your Company Belong in the Media & Milling Directory?

To be included in next years directory, please contact: Kerry Pianoforte, Editor

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40 | Coatings World

November 2014

Industry News

PPG Marks Completion of

Henan Billions Plant in China
PPG Industries and Henan Billions
Chemical Co., Ltd., have held a ceremony to mark the completion of Henan
Billions titanium dioxide (TiO2) manufacturing and research facility in the
Henan Province of China.
Scheduled to begin production in
the first quarter 2015, the facility will
manufacture significant volumes of TiO2
using a chloride-based process. The
366,000-square-meter plant is expected
to produce up to 100,000 metric tons
of TiO2 per year, and has capabilities
to expand capacity. PPG intends to use
TiO2 manufactured at the new facility in
the production of paints and other coatings. Additionally, the new site features a
12,000-square-meter enterprise technology center, which will enable close collaboration by the two companies to accelerate
development, testing, and qualification
of next generation chloride-based TiO2
from the newly commissioned plant.
Attending the ceremony from Henan
Billions was Xu Gang, Chairman of the
Board; Tan Ruiqing, Deputy Chairman
of the Board; and Han Jianhua, general
manager. Attending the ceremony on behalf of PPG was executive vice president,
Viktoras Sekmakas; chief technology officer and vice president, coatings research
and development, Charles Kahle; and
vice president, purchasing and logistics,
Stephen Lampe.
PPG values its partnership with
Henan Billions and is pleased with the
additional resources the new facility will
provide for both companies. The pre-production batches at the facility have scaled
up well and we are in the final stages of
qualifying commercial quantities of product. With the quality demonstrated to
date, PPG plans to significantly increase
its purchase of TiO2 from the facility,
said Kahle. This facility and our partnership with Henan Billions exemplify PPGs
commitment to securing the global supply of titanium dioxide needed to support
our business.

PPG Industries officials Stephen Lampe (second from left), vice president, purchasing and logistics; Viktoras Sekmakas (center), executive vice president; and Charles F. Kahle II (far right), chief technology officer
and vice president, coatings research and development, celebrate the completion of Henan Billions new
manufacturing and research facility in the Henan Province of China with Deputy Chairman of the Board
Tan Ruiqing (far left) and Chairman of the Board Xu Gang (second from right) of Henan Billions.

Completion of the facility follows an

agreement established in 2012 between
PPG and Henan Billions under which
PPG licensed certain chloride-based technologies to Henan Billions. PPG also established a long-term supply agreement
to purchase TiO2 from Henan Billions.

Brilliant Group Opens

California Manufacturing
Daylight fluorescent pigment manufacturer Brilliant Group, Inc. has opened
a new 20,000 square feet (1900sqm)
manufacturing facility in Richmond,
California, USA.
Brilliant CEO Darren Bianchi stated,
Our ability to combine manufacturing,
R&D, Quality Control and Technical
Support under our own roof will dramatically improve our ability to serve our
customers in a wide range of areas from
logistics and flow of goods to new product development. With our enhanced
capabilities, we look forward to bringing

November 2014

new and innovative products to market.

Brilliant was founded in 2007 following major consolidation in the fluorescent
pigment industry.
To date, Brilliant has been manufacturing under contract and has had its
employees co-located at a contract manufacturing facility.
Known for its deep knowledge of
fluorescent color technology and breadth
of product offering, Brilliant has an extensive worldwide distribution network
which has allowed it to rapidly expand
to serve the global specialty colorants

BASF Offers Improved

Flame Retardant Grade for
E&E Applications
A flame-retardant and glass fiber-reinforced polyamide (PA), the new Ultramid
A3U42G6, is now part of BASFs plastics portfolio. This light colorable grade
features easy processing with reduced
deposit formation and corrosivity. Thus,
Coatings World | 41

Industry News

it increases the durability of

plasticizing units and injection
molds and helps reduce production stoppages due to service
and maintenance.
The new material meets UL 94 requirements for the V-0 flammability class
at wall thicknesses as low as 0.4 millimeters. Its thermal ageing resistance has
been considerably improved over that
of well-known glass fiber-filled polyamide grades, the company said. The new
Ultramid A3U42G6 is especially well
suited for use at higher temperatures.
The new flame retardant system
shows no migration effects and thus
ensures component surfaces of higher
quality. It also contains no halogen or
antimony components. This allows favorable smoke density and toxicity values to
be attained and also complies with the
WEEE and ROHS directives.
Reinforced with 30 percent glass
fibers, Ultramid A3U42G6 possesses
the good mechanical properties typical of polyamides, and can be marked
by laser, when colored black. This new
grade is especially suitable for connectors and thermally stressed industrial automation applications such as
switchgears and contactors. Effective
immediately, the material is available
in commercial volumes and with extensive supporting data.

Eastman Expert Hosts

Webinar on Regulatory
Eastman global application technology
leader Jennifer Cogar recently hosted a
webinar exploring existing regulations
and anticipated changes for volatile organic content (VOC) and emissions in
North America, Europe, Asia Pacific, and
Latin America.
During the webinar, attendees also
learned how to minimize reformulation
work as they comply with regulations
that continue to shift. Cogar identified
tools and resources that help formulators achieve regulatory and performance goals.
VOC and emission regulations continue to change, and vary by region, so
formulators need to understand the latest

requirements and respond to new standards in ways that are cost effective,
Cogar said.
To learn more about the Eastman coalescents portfolio go to

Evonik Boosts Capacity

for Special Silicas at its
Rheinfelden Site
Evonik Industries AG has officially
opened a new production line to manufacture surface-treated fumed silica under
the Aerosil brand name. The new line
will be located at Evoniks Rheinfelden,
Germany site, which will boost their
global production capacity for these
products by 25 percent.
Aerosil specialty silica grades enhance the properties of high-performance adhesives, sealants and
industrial resins, as well as varnishes
and paints. The key driver behind the
soaring demand for these products is
the development of resource efficient
products and technologies. Market
trends, including the development of
renewable energy sources, and the automotive industrys trend away from
mechanical fasteners in favor of higher
performance bonding will be supported by this expansion. Other significant
applications using the specialty silica
grades include defoamer, plastic and
toner products.
Among other qualities, fumed special silica grades made by Evonik optimize rheology, viscosity and thixotropy
of liquid and gel-like formulations as
well as suspension properties of pigments and fillers they contain. They also
boost the flow rate of powdery products
and prevent caking during production
and storage.

BioAmber Signs Supply

Agreement with Xuchuan
Chemical for Bio-Succinic
BioAmber Inc., an industrial biotechnology company producing sustainable
chemicals, has signed an exclusive supply agreement for bio-based succinic
acid with Xuchuan. Under the terms of
the five-year contract, which runs from

42 | Coatings World

2015 to the end of 2019, BioAmber

Sarnia, a joint venture with Mitsui &
Co., will ship to Xuchuans Chinese facilities bio-based succinic acid it has produced in Sarnia, Canada.
Xuchuan is a top five global producer of polyester polyols, which are used
to produce a wide range of products
including paints and coatings, polyester
resins and synthetic leather. Xuchuan
operates four polyester polyol plants
in China and has an annual production
capacity of 150,000 tons. Xuchuan is
initially launching PU systems for cast
polyurethane elastomers (CPU) made
with bio-succinic acid. CPU is used in
applications including automotive instruments, caster wheels, industrial and
mining equipment, power tools, industrial tires, coating rolls, drive belts,
mold makers and hoses.
The company said that by replacing
adipic acid with succinic acid, Xuchuan
has produced CPUs that offer better properties: they are more abrasion/scratch
resistant and more resistant to solvents.
The forecasted succinic acid volumes in
the contract for this initial application
are 300 to 500 tons per year. Xuchuan
is broadening its line of sustainable, biosuccinic acid based polyester polyols to
other applications, including resins for
shoe soles, coating and synthetic leathers.
BioAmber projects the long-term sales
potential to Xuchuan for these applications could be several thousand tons of
succinic acid per year.
BioAmbers Sarnia plant is expected
to be completed in early 2015 and will
have an initial capacity of 30,000 tons
per year. BioAmber has signed take-or
pay agreements that commit 50 percent
of the output over the first three years of
production, and has committed the balance of available capacity in 2016 and
2017 by signing 20 supply and distribution agreements.

Argex Titanium Wins ICIS

2014 Best Innovation
Argex Titanium Inc., a producer of highgrade titanium dioxide (TiO2) used
as white pigment in paint, plastic, paper, cosmetics and other applications,
November 2014

ICIS is one of the leading global providers of news and information for the
chemical and energy sectors, and the
awards are sponsored by Roland Berger
Strategy Consultants and U.S. Chemicals.

BASF Sells Global Textile

Chemicals Business to
BASF and Archroma have agreed on the
sale of BASFs global textile chemicals
business to Archroma, a supplier of specialty chemicals to the textile, paper and
emulsions industries. Archroma is a portfolio company of SK Capital Partners, a
private investment firm with focus on the
specialty materials, chemicals and healthcare sectors. It is planned to integrate
the business into the Archroma Textile
Chemicals Specialties business. Currently,
the textile chemicals business is part of
BASFs Performance Chemicals division.
The transaction is subject to approval by
the relevant antitrust authorities and the
closing is expected to take place in the
first quarter of 2015. The parties have
agreed not to disclose financial details.
The transaction comprises the global
textile chemicals business, as well as the
legal entity BASF Pakistan (Private) Ltd.,
Karachi. Approximately 290 positions
globally are in the scope of the transaction, thereof approximately 230 in Asia.

INIC Researchers
Enhance Anti-corrosive
Coatings with Modified
Researchers from the Institute for Color
Science and Technology (ICST) in Iran

November 2014

Industry News

has won the ICIS 2014 Award for Best

Innovation by a Small- or Medium-Sized
Enterprise (SME) in recognition of its
novel method of producing titanium dioxide pigment.
With this award, the ICIS judging
panel of leading industry experts identifies companies which have made significant steps forward in technological and
business innovation, with tangible results
emerging during 2013 and the early part
of 2014.
Argex has developed an advanced
chemical process for the volume production of titanium dioxide for use
in paint, plastics, cosmetics and other
applications. The companys unique
technology turns relatively inexpensive and plentiful source material into
high-grade TiO2 along with other valuable by-
products. The Argex process
provides a substantial cost and environmental advantage over legacy TiO2
production methods.
This prestigious award honors the
hard work and dedication of our research and development teams, said Roy
Bonnell, president and CEO of Argex
Titanium. It validates the disruptive nature of our technology and affirms the
strong progress weve made over the last
year to bring this valuable product to
market in collaboration with some of the
largest players inthe industry.
The ICIS awards address a total of
five categories: Innovation with Best
Environmental Benefit, Best Product
Sustainability, Best Innovation by an
SME, and Best Business Innovation.

have tried to improve the quality

of anti-corrosive coatings by using modified nanoparticles.
Results of the research will
reduce the loss caused by corrosion in
various industries, including power plant
installations, oil reservoirs, marine installations and oil and gas pipelines.
The researchers proposed the application of impure zinc oxide nanoparticles
doped with cobalt and manganese to
overcome the corrosion problem in coatings and to improve their quality.
Dr. Bahram Ramezanzadeh, a member of the Scientific Board of ICST,
stressed the necessity of application of
these nanoparticles, In this research,
we tried to create corrosion prevention
behavior in addition to blocking properties by doping zinc oxide nanoparticles with cobalt and manganese. In
addition, their surface was modified
with silane agent to obtain appropriate
distribution of nanoparticles in the matrix of the epoxy coating.
Zinc oxide nanoparticles doped with
cobalt and manganese are able to improve anti-corrosive properties of the epoxy coating through the two mechanisms
of improving blocking and corrosion prohibition properties.
The nanocomposite coating is passing laboratorial tests and can be used as
an anti-corrosive agent on industrial metallic structures to protect them against
corrosion and other damaging environmental threats.
According to the researchers, advantages of the application of the

Coatings World | 43

Industry News

increasing the lifetime of metallic structures used in corrosive media, reducing material
consumption and increasing
the efficiency of the devices.

BASF Inaugurates Mobile

Emissions Catalysts
Manufacturing Operation in
BASF inaugurated its expanded mobile
emissions catalysts manufacturing operation in Shanghai, China, further strengthening the companys regional presence
and its position as a leading supplier to
the automotive industry.
The inauguration event culminates
a three-year expansion project which
doubles the companys production capacity for mobile emissions catalysts in
China, adding new light duty emissions
catalysts production lines, a new heavy
duty diesel catalysts plant and a state-ofthe-art automated warehousing facility.
The project increases the sites employee
base by 120 positions.
Catalysts technologies such as the
Three-Way Catalyst (TWC), Diesel
Oxidation Catalyst (DOC), and the advanced Selective Catalytic Reduction
(SCR) technology system for heavy duty
diesel applications will be locally manufactured in Shanghai.
As well as serving as BASFs Asia
Pacific hub for its emissions catalysts business, the Shanghai site houses the companys regional Research and Development
Center, and complements BASFs emissions catalysts manufacturing operations
in Guilin, China; Chennai, India; Rayong,
Thailand; and joint venture manufacturing sites in Korea and Japan.

Synthron Launches Logistics

Synthron, a subsidiary of Protex
International that develops, produces
and markets chemical specialties and the
Protex International Group have now diversified in this specialized field of chemical logistics with the launch of a Logistics
Platform. It is strategically situated near
Chartres, located 70 km from Paris.
The Group has invested in the construction of a 9000 m warehouse, which

has storage space for 9,000 pallets and

has six separate loading docks. The site
has sufficient area available for further
warehouse and storage expansion. The facility is a classified site for the protection
of the environment (Installation Classe
pour lEnvironnement, ICPE) - and the
site is classified as Seveso low threshold
and has obtained authorization to store
products relating to many ICPE headings.
The regulations concerning the storage of chemicals are strictly controlled;
the site of LOGI-INDUSTRIE is authorized to store chemicals, according to
their physical form and hazard classification: solid, liquid, flammable, toxicity.
Procedures regarding safety and environmental protection and health and safety
have been developed. The staff is fully
trained in the handling and transportation of hazardous products, transport
vehicles are connected permanently by
remote monitoring, and there is also permanent on-site monitoring. Risk management systems are also in place to
minimize the risk of spillages.
LOGI-INDUSTRIE has a system
that allows the direct interfacing with
the computing logistics at its customers. On-site systems are in place to manage customer data, labels, storage zones,
and tracking of products movements, so
that the clients are constantly aware and
briefed about their deliveries.
According to Robert Moor, CEO of
Protex, The chemical industry is a very
important and specialized industry and
the safe and efficient storage and transportation of products is very important
aspect. This new facility located near
Paris will allow the optimization for
transportation of chemical products in
France and Europe.

Protex Acquires Mereco

Protex International is strengthening
its base in electronic chemisty with the
acquisition of Mereco Technologies
Group Companies Inc., located in West
Warwick, Rhode Island. Electronic
Chemistry now represents ten percent of
the activity of Protex International and
this segment had grown 25 percent during the last five years.

44 | Coatings World

The integration of Mereco will allow Protex to pursue the policy of

cross-fertilization with both the human and technical exchanges necessary
for project management and new product conception.
Protavic CEO Robert Moor stated:
With the lightning speed development of
the electronic industry all over the world,
research but especially the discoveries
of new chemical specialties are a priority and a major concern for multiple
industries such as: high-tech, aeronautics,
solar energy, optics, medicine and other
emerging technologies.

Protex Acquires Chartwell

in the U.S.
Protex International has acquired
Chartwell International Inc., based in the
U.S. Protex International said it pursues
its external growth policy by targeting
acquisitions that bring scientific addedvalue products and expertise that complement existing Group activities.
Chartwell offers some exciting alternative technologies to silane, which
can present problems of stability and hydrolysis, the company said. This new
acquisition now joins with the Protex
International Group and will offer hightechnology products which meet current
and future regulations, regarding health
and safety, ecology and the environment.
The facilities of Chartwell will be soon
transferred to a location in Massachusetts,
where Protex International has an existing production unit. Synthron will
increase production capacity at the
Auzouer-en-Touraine production unit,
making Chartwell products for the
European market.Synthron will manage
its European business.Both Synthron and
Chartwellwill retain separate centres and
facilities for R&D.
Protex International, via its subsidiary Synthron, offers the paint and
coatings industry a range of speciality additives for paints, varnishes and sealants
and printing inks. Synthron has a range
of antifoams, spreading and levelling
agents, substrate wetting agents, dispersing agents for organic and mineral based
pigments, catalysts for curing, rheology
modifiers, antistatic agents and more. CW
November 2014

Dymax Corporation has introduced

the new SG-200 Super-Flow Spray Gun
System, designed for masking and coating
applications where significantly higher flow
rates are required. With achievable flow
rates of 2.5 20 oz. per minute, the system
was designed to help operators maximize
productivity in high-volume and large-part
masking and coating applications. Its ideal
for dispensing fluids with viscosities between 5,000 cP and 80,000 cP.
The SG-200 utilizes a normally closed,
stainless steel needle valve to control fluid
flow and a dual-acting air cylinder to provide immediate start/stop functionality.
The systems dual-port atomizing nozzle
design ensures symmetrical delivery of materials across a wide range of viscosities.
Typical spray applications include masking turbines, metal substrates, and medical implants prior to surface treatment,
coating large parts with grease or other
lubrication before assembly, and spraying
solvents for cleaning part surfaces.

Freeman Technology
Releases Industry Guide
Freeman Technology has published
Choosing a powder tester, the second
in a series of educational guides on powder characterization for industrial applications.The new guide provides guidance
on the range of techniques available for
powder characterization. Both booklets
are now available to download for free
from the new Freeman Technology website
The new guide addresses questions
facing powder processors looking to invest in powder testing instrumentation,
including: what powder testing techniques are available, what powder handlers should look for in a testing method
and what features make powders more or
less suitable for industrial applications?
The guide also explores the relevance
of the data generated by each technique
and highlights the value of multifaceted testing to completely understand a

powders performance in process and final application.

Q-LAB Offers Contract

Testing Services for
Automotive Corrosion Tests
Q-Lab Corporations laboratories in
Homestead, Florida and Saarbrcken,
Germany offer contract testing services for
automotive corrosion tests requiring relative
humidity control. These tests include GMW
14872, SAE J2334, and many others from
Ford, ISO, GB/T, VW, Volvo, Chrysler, and
Q-Lab previously released its new
Q-FOG CRH cyclic corrosion tester,
which allows for the control of relative
humidity during test cycles. Q-FOG CRH
corrosion testers can perform traditional
salt spray and Prohesion and meet most
major international and automotive corrosion test standards.
Now, this capability has been added to
Q-Lab Florida and Q-Lab Deutschland as
part of their fully-equipped, ISO 17025
accredited contract testing laboratories.
The labs provide expert, cost-effective
accelerated testing services to customers
throughout the world.

Ross Hydropneumatic Tanks

and Pressure Vessels
Ross Hydropneumatic Tanks and
Pressure Vessels are built in any capacity up to 100,000 gallons, with working
pressures from 50 to 200 psig, for indoor
or outdoor installation. Available in carbon steel, 316 and 304 stainless steel,
Monel, Hastelloy, titanium, Inconel and
aluminum, Ross Hydropneumatic Tanks
and Pressure Vessels serve a wide range of
uses and applications.
Among its offerings is a 5,000-gallon
carbon steel tank designed, fabricated
and stamped for 100 psig in accordance
with ASME Section VIII, Div. 1 latest edition. The interior is lined with an
American Water Works Association
(AWWA)-approved lining for potable

November 2014

Suppliers Corner

Dymax Introduces SG-200

Super-Flow Spray Gun System

water, while the exterior is primed with

epoxy. Flanged and threaded nozzles are
provided, as well as an elliptical manway.
Ross can meet most industry code requirements aside from ASME including
UL42. The company has extensive experience in building fabricated vessels for bulk
solids storage, stirred reactors, sanitary
mix tanks, compounding vessels, vacuum
pots, gas surge tanks, cyclones, large diameter pipes, columns and tank farms.

Troy Corporation Introduces

New Powder Defoamer for
Dry Blend Products
Troykyd D121, an advanced powder defoamer specifically engineered for dry
blend products, is now available from Troy
Corporation. Troykyd D121 is a highly efficient, silicone-free powder defoamer for
use in cement-based, gypsum-based, and
various other dry mix systems. Troykyd
D121 promotes excellent air release, which
enhances the strength and workability of
construction products such as grout, stucco, mortar, joint compounds and adhesives.
Additionally, the new advanced defoamer
is acid-free and stable in high pH mixtures.
As with other Troy Performance Additives,
Troykyd D121 offers effectiveness at low
use levels, which translates into cost savings
for manufacturers.
In addition to the products defoaming performance, Troykyd D121
offers ease-of-use benefits, said Izzy
Colon, vice president/general manager of
Performance Additives. First, the product is a free-flowing powder, so the defoamer can be used with automated dry
bulk handling equipment. Second, the
fine particle size of D121 enhances dispersibility for greater ease of incorporation. Third, the defoamer is a high bulk
density product, so more of the material
can be stored in limited space.
The result is a defoamer that offers
formulators performance, compatibility,
and cost-in-use advantages. CW
Coatings World | 45


BASF Names Toomey Senior Vice President

North American Coatings Business

Christopher Toomey, senior vice president of Regional Procurement for

BASF in North
America, will assume responsibility for the BASF
Coatings business
in North America.
He succeeds Juan
senior vice president, who
move to lead the
BASF Performance Materials division
in Wyandotte, Michigan.
Before joining BASF in 2011,
Toomey worked for Cognis, where he
was vice president and general manager of Functional Products and vice
president of Human Resources and

BASF Names Podesta

Senior Vice President for
Dispersions & Pigments
Business in North America
BASF has appointed Gerry Podesta senior vice president for the Dispersions
& Pigments business in North America.
Podesta succeeds Derek Fairclough, who
will lead BASFs Environmental, Health,
Safety & Security organization.
Most recently, Podesta served as
the senior vice president for BASFs
Performance Materials business in North
America since July 1, 2009. He served in
a prior role as group vice president for
the Performance Chemicals business of
BASF between 2003 and 2009.
Podesta joined BASF in 2003, after 20
years with General Electric, where he was
vice president and general manager, GE
Plastics Americas.

Maroon Group Announces

Maroon Group has announced the addition of Brian Wilson as chief financial officer. Wilson brings to Maroon

financial expertise with multi-billion

dollar Fortune 500 and private-equity
owned companies.
Prior to joining Maroon Group,
Wilson held the position of treasurer
and director of Financial Reporting at
The Kenan Advantage Group (formerly
DistTech, Inc.), a private-equity owned
bulk transportation and logistics provider with $1.5 billion in sales.

Christoph Schlnken joins

ALTANA Management
Specialty chemicals company ALTANA is
increasing its Management Board.
Dr. Christoph Schlnken, president of
the BYK Additives & Instruments division, will be an additional member. In his
new capacity, Schlnken will primarily be
in charge of the BYK and ECKART Effect
Pigments divisions, while chief financial
officer Martin Babilas will assume responsibility for the ACTEGA Coatings
& Sealants and ELANTAS Electrical
Insulation divisions.
Chief executive officer, Dr. Matthias
L. Wolfgruber, will continue to oversee core functions such as Corporate
Development, Corporate Innovation, and
Corporate HR.
The expansion of ALTANAs
Management Board accommodates the
increasing size of our company, said
Wolfgruber. I am very happy about
the addition of Dr. Schlnken, who has
helped boost ALTANAs growth in different areas, most recently with the integration of Rockwoods rheology business
into BYK.
Schlnken joined the ALTANA
Group in 2001 as the managing director of ELANTAS GmbH, after holding
various sales and marketing positions
at Bakelite AG starting in 1994. In
2005, Schlnken became president of
the ECKART Effect Pigments division.
Within the framework of the rotation of
all four division presidents, Schlnken

46 | Coatings World

became president of BYK Additives &

Instruments in November 2012. He will
continue to head this division until a
successor is found.

Changes in BASFs
Executive Board of
The Supervisory Board of BASF SE has
appointed Sanjeev
to the
Board of Executive
effective December 1,
2014. He has been
head of BASFs
Intermediates division since 2010.
After 12 years
of Executive Directors, Dr. Andreas
Kreimeyer will retire with the expiration of his contract following the
Annual Shareholders Meeting on April
30, 2015. He has been on the Board
since 2003 and Research Executive
Director since 2012. Dr. Martin
Brudermller vice chairman of the
Board of Executive Directors, will take
over this role following the Annual
Shareholders Meeting.

Management Restructuring
at AW-Lake Company
Flow instrumentation manufacturer,
AW-Lake Company has reshaped its
management team in response to growing business needs. Mark Iverson has
been promoted to general manager
of the company, reporting to Flow
Division president, John McKenna. In
his new role, Iverson will be responsible
for increasing market share and leading
the future direction of the company.
Other strategic personnel added
within the last quarter are: Colby
Lemmons, director of sales and Robert
Cobb, business development manager,
Oil & Gas Industry. CW
November 2014


Dec. 3-5 in Guangzhou
November 2 - 6, 2014
19th International Corrosion Congress
Location:Jeju, Korea Republic of
Contact:Deok-soo Won

November 4 - 6, 2014
Powder Coating 101 - Basic Essentials
with Lab
Location:Jacksonville, FL

November 5 - 7, 2014
NACE Western Area Conference 2014
Location:Seattle, WA, U.S.
Contact:Katie Flynn
Phone:1 281-228-6210

November 5 - 7, 2014
Spray Finishing Technology Workshop
Location:Toledo, OH
Contact:Jaime Wineland
Phone:800-466-9367 ext. 7320

Contact:Andy Goyer

November 12 - 15, 2014

Location:Mumbai, India
Contact:Kim Shah

December 1 - 6, 2014
2014 Annual NACE New Orleans
Education Week
Location:New Orleans Airport Hilton
Kenner, LA, U.S.
Contact:Charlie Speed
Phone:+1 504-400-7878

December 3 - 5, 2014

November 6, 2014
The New Product Finishing Road

Location:Chinese Imort and Export Fiar

Complex, Guangzhou, China
Contact:Sinostar International

Location:Botley Park Hotel,

Southampton, SO32 2UA
Phone:01442 826826

December 9 - 10, 2014

Powder Coating 202 - Optimizing Your
Powder Coating Operation with Lab

November 11 - 13, 2014

Location:Georgia World Congress
Center Atlanta, GA, U.S.
Phone:+1 313-425-3000

November 11 - 13, 2014

Location:Georgia World Congress
Center, Atlanta GA

Location:Indianapolis, IN

February 11 - 12, 2015
Liberty Bell Corrosion Course
Location:Williamsons Banquet Hall
Horsham, PA, U.S.
Contact:David Krause
Phone:+1 610-868-9352

November 2014

February 17 - 18, 2015

SPE/NACE Deepwater Field Life
Corrosion Prevention, Detection,
Control, and Remediation
Location:AT&T Executive Education
and Conference Center Austin, TX, U.S.
Phone:+1 972-852-9292

February 24 - 26, 2015

Northern Area Western Conference 2015
Location:Calgary TELUS Convention
Centre Calgary, AB, Canada
Contact:Yasir Idlibi
Phone:+1 403-514-2334

March 4 - 6, 2015
Spray Finishing Training
Location:Toledo, Ohio
Venue:Owens Community College
Contact:Jaime Wineland

March 9 - 11, 2015

2015 CoatingsTech Conference
Location:Louisville, Ky
Venue:Marriott Louisville Downtown
Contact:Starsha Valentine
Phone:(202) 462-6272
March 10 - 12, 2015
Middle East Coatings Show 2015
Location:Cairo International
Convention & Exhibition Centre, Egypt

March 10 - 11, 2015

uv.eb West 2015
Location:Redondo Beach, California
Phone:240-643-0517 CW

Do you want to list an event?

Contact: Kerry Pianoforte, Editor

Coatings World | 47



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November 2014

Advertising Index

Company Name




BASF Corporation



Blairgowrie Associates, LLC




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Chemark Consulting



DIC International USA, LLC.


dmg events


+44 (0)1737 855021


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Heubach Ltd.


Hoffmann Mineral GmgH

Cover 4

+49 (0) 84 31-53-0

Mack Brooks Exhibitions

Tip on Page 11


McDaniel and Associates, PC



Ross, Charles & Son


Cover 2


Sun Chemical

November 2014

Coatings World | 49

Final Coat

PPG Aerospace Coatings System

Used by Flying Colours Aviation

Flying Colours Aviation repainted a QantasLink 717 airplane with a basecoat-clearcoat coatings system by PPG Industries aerospace business that delivered a quickly-achieved, smooth, high-gloss finish.
The DESOTHANE HD/CA 9008 basecoat-clearcoat system by PPG Aerospace gave Flying Colours Aviation a really successful paint job, said Rich Wilkinson, sales manager at the PPG Aerospace application support center (ASC) in Tullamarine,
Victoria, Australia.
High-solids DESOTHANE HD/CA 9008 basecoat-clearcoat systems have a heavily-pigmented basecoat that provides more
color with less paint than traditional coatings, saving material, weight and application time. The clearcoat provides extended service
life, improved buffability and a smoother surface that is easier to clean, the company said.
Flying Colours Aviation painted the QantasLink 717 airplane at its Townsville Airport paint facility, making the aircraft the first
to be painted withDESOTHANEHD/CA 9008 basecoat-clearcoat system in Australia. CW

AUSTRALIAN FIRST Flying Colours Aviation

repainted this QantasLink 717 airplane with a
basecoat-clearcoat system by PPG Industries aerospace business, becoming Australias first aircraft
painting company to use the PPG advanced-technology system. Flying Colours Aviation said the PPG
topcoat system was painter-friendly and environmentally-adaptable, providing a high-quality gloss
level. (Photos courtesy of Flying Colours Aviation)

50 | Coatings World

November 2014





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