PROPOSAL FOR THE PURCHASE

OF LCD MONITOR
IN ALL COLLEGES OF DLSU-D

Prepared for

Ruthmita H. Rozul, DALL

Faculty, ENGL125
Languages and Literature Department

By

Oscar Ferdinand U. Gonzales VI

Angela Marie Pascual
AB Political Science
Rhona Driz
BS Hotel and Restaurant Management

March 2011

I. Introduction
De La Salle University-Dasmarias is the premier university in the province of Cavite.
DLSU-D was recognized to be globally competitive university in the country by offering
academic courses that will cater the needs of contemporary world. It provides research program
development that helps not only the university but also the community. Also, it is known to be of
excellent academic teachings as recognized by the Philippine Accreditation Association of
Schools, Colleges, and University (PAASCU) and the Commission on Higher Education
(CHED). Thus, the whole DLSU-D administration, faculty, staff, and other concern give their
efforts in order to provide quality education for the country.

Statement of the Problem(s) and Objective(s)

This proposal was made for the purpose of benefiting DLSU-D community. It aims to
provide strong public relations between the students and the administration. It also intends to
improve the quality of the services of the university specifically the information pertaining to the
academic transactions. This may help the DLSU-D community to better understand the
information therein included. This proposal will try to meet the following problems:
1. What are the reasons why students tend to disregard the information posted on bulletin
boards?
2. Why have bulletin boards become ineffective and obsolete in information
disseminations?
3. What is the alternative way to improve the information dissemination of the university?

Background and Review of Literature

This proposal will try to review some of the literature that may not have direct similarity
but have some relationship with the present topic. These literatures will support the claim of the
need to have an alternative solution of the problems stated in this proposal.

Educational technology is the study and ethical practice of facilitating learning and
improving performance by creating, using and managing appropriate technological processes and
resources. It is often associated with, and encompasses, instructional and learning theory
(www.wikipedia.org). Also, educational technology is the use of technology to support the
learning process. Although the term can refer to all kinds of analogue technologies (e.g.
photographs, film, video, audio recordings, etc.) it is usually used to talk specifically about
digital computer technology. It was supported by the Missouri Department of Elementary and
Secondary Education, (2003), that educational technology also offers tools to improve student
achievement and to support accountability frameworks focused on twenty-first century skills.

Collins and Halverson, (2009) describe the difference of technologies that can be seen in
the contrast of technologies for learning versus technologies for learners. Schools tend to support
technologies for learning. Technologies that succeed in schools tend to define learning goals,
develop structures to guide students, and provide sophisticated measures of learning outcomes.
On the other hand, Technologies for learners, on the other hand, put the learner in control of the
instructional process. Learning goals are determined by the learner, and the learner decides when
goals are satisfied and when new goals are in order. The key difference is that success is
measured by the degree to which the system supports and fulfills learner agency. Technologies
for learners include programming and visualization tools, much like those described by Papert,

that allow learners to construct representation of emergent hypotheses (Journal of Computing in

Teacher Education, Volume 26/Number 2). Furthermore, the rise of information technologies has
called the identification of schooling and learning into question. While schools adapt
technologies to proven approaches to teaching and learning, technologies in entertainment,
communication, and business have sprouted into the seeds of a new education system on the
margins of schooling.

Frenga and Daniel, (2005) stated that the educational technology forecasts represent a
consensus among experts that schooling, influenced by digital technologies, will continue to
change dramatically over the next twenty-five years. All the main componentscurriculum,
instruction, evaluation, and teacher preparation will be under extreme pressure to adapt to these
powerful tools. There is a great need for careful, humane, and strategic planning among all
stakeholders in our educational enterprise. On the other hand, the Association for Educational
Communications and Technology (AECT) define Instructional Technology which used as a
broad term and includes the theory and practice regarding the design, development, application,
management, and evaluation of the processes and resources that promote learning.

Tara Shepperson in her journal Management Information System stated that:

Computer-based systems have become an integral part of school information
management, but technology is the tool, not the goal. The data are essentially
quantitative measures collected and stored electronically. Computers make information
available to more people with less effort, time, and cost. When placed in context,
interpreted, and disseminated to others, the data provide information that engages

discussion and reflection for decision making about teaching, curriculum, and other
education functions. In school environments, the goal of information management
systems is ultimately to increase student success.

To support technological innovation, Darlene Y. Bruner discussed, that school leaders

must implement a standards-driven system they have no control over, and the success of the
reform efforts to enhance student performance dependence on school professionals. School
leaders should take the following steps to successfully implement standards-driven models: (a)
be the champion for standards, (b) focus on developing capacity, (c) help connect standards with
the goals and commitments teachers already have, (d) use data to focus on reform, and (e) enlist
district-level support. She further discussed that to sustain meaningful change, school leaders
should maintain viable communication networks throughout the organization. Hence, the
ultimate test of a successful innovation is that it becomes routinely used by those in a given
setting, a step called institutionalization. Institutionalization takes place when the innovation
forms an integral part of the structure of an organization and changes that organization in a stable
way (Andrew J. Brovey and Daniel J. Brovey, 2005).

In the history of every society, education begins entirely as life experience and gradually
becomes increasingly formal, institutionalized, unified, standardized, diversified, specialized,
democratic, secular, and technologically complex. Today, societies around the world can be
found at different stages of development, ranging from complete life-experience education to
highly institutionalized formal education. Examples from such societies are offered in the later
entry of this chapter titled Illustrative Patterns of Development (R. Murray Thomas, 2005).

Needs
The use of the Bulletin Board as a tool for information dissemination is now declining
due to the lack of importance that the students are giving. The students of this generation are
more likely caught their attention in visual graphics. Modern technology become an instrument
for an easily lifestyle. The present generation proves the necessity of this proposal to meet the
objective of information dissemination.

Benefits
This project would benefit the DLSU-D community especially the students. It will help
them to become more aware and give opinion of the universitys present issues and problems
pertaining to them. Also, the socio-political awareness of the students in terms of national and
local level of the government will increase. Hence, it will promote critical thinking that will
make the viewer more knowledgeable.

Qualification of Personnel
This proposal will need the help of the Purchasing Department, the Maintenance
Department and the Institutional Communication and Technology Center (ICTC). The
Purchasing Department will be the one to buy the seven (7) monitors. On the other hand, the
Maintenance Department will be put in-charge of the installation and maintenance of the said
LCD monitors. Then, the ICTC or the Institutional Communication and Technology Center will
be tasked in the maintenance and update of information that will be posted in the LCD monitors.

Scope and Limitation

This proposal is focused only on providing at least one (1) LCD monitor each college:
CLA, COS, CIHM, CEAT, CBA, COE, and CLE. The proposal will not cover all organizations
under each college. Nevertheless, all registered organizations could post their announcements in
the LCD monitors, provided that their notices were approved by the college dean.

Drawings, Illustrations, and Floor plan

(See Appendix A)

II. Plan
This proposal is plan to have an LCD monitor in every college to be put at front of their
building. This LCD monitor is an investment of technological innovation of the university and
will justify the costs of its purchase. The ever changing mindset of the generation regarding
information dissemination definitely justified the necessity of this project that will shows the
technological development of the university as the premier among the schools in the province of
Cavite.

Methods
A survey was conducted within the seven colleges of De La Salle University-Dasmarias
about the efficiency and effectiveness of bulletin boards in information dissemination within the
campus. There will be five (5) respondents coming from three (3) students and two (2) faculties
in every college. They were asked regarding their insight in the declining effectiveness of

bulletin boards as the tool of the university to serve as a liaison between the administration and
the students (See Sample Survey, Appendix B).

Survey Results

1. What are the reasons why students tend to disregard the information posted on
bulletin boards?
[Because] most of the infos on the bulletin board don't have anything to do or

don't have much concern regarding with most of the students.

Perhaps the manner the information were posted are not as attractive as if it
were posted in social networking sites and people always like to be reminded

instead, which social networking sites provide.

They [student] tend to get the information earlier from other sources so when
the posts are available on the bulletin board; we no longer bother to read it.

2. Why have bulletin boards become ineffective and obsolete in information

disseminations?

Most location of the bulletin boards is placed at the hallway and hallways are
used as a path walk. A path walk is where the students walk and pass through. At
the same time the circulation at those places is continues - it means if a student

stopped and stare at the bulletin it could affect some students passing through.
[For me] bulletin boards aren't eye-catching, maybe it has something to do

where it is or how the infos are presented.

Students nowadays are dependent on using the internet, so most of us, rely on
internet sources rather than the posted ones [bulletin board].

3. What is the alternative way to improve the information dissemination of the

university?

Alternative Tool in Information Dissemination

University Website
College

LCD Monitor
Students Faculties
2
1
3
2
3
2
3
1
1
1
1
1
2
2
15
10

CBA
CCJE
CEAT
CIHM
CLA
COE
COS
Total:

Class President

(Portal)
Student
Faculties
1
1
0
1
0
0
0
1
1
1
0
1
1
0
3
5

Information Desk
Students Faculties
0
0
0
0
0
0
0
0
1
0
2
0
0
0
3
0
Respondents: 35 (21
students; 14 faculties).

Timetable

March
1

Purchase of
LCD monitors

Installation of
LCD monitors
Per college

15

April
23

30

15

25

30

Preparation of
Information to
Be posted

This shows the timetable of the LCD Monitor for information dissemination.

Materials and Equipment

The materials and equipments to be use will be LCD monitor and tables, it depends on
the available facility if table will be provided or the LCD will be installed permanently on the
walls that will be visible to every student who will enter in each of the building in the university.

Personnel for Hiring

This proposal will not need any hiring since all personnel needed in this project are
available in De Le Salle University-Dasmarias namely the Purchasing Department, the
Maintenance Department and the Institutional Communication and Technology Center (ICTC).
Thus, this project requires no more than the actual cost of the LCD monitors.

Available Facilities

The university has complete facility to accommodate the needs of the students. As for the
proposal LCDs will be placed in the LOBBY area if there is any or it will be hanged on the wall.
For CEAT and CBA building, there is available space in the LOBBY, in JFH and FCH building
the available facility will be on the wall.

Costs
SAMSUNG LCD Monitors
Model
SAMSUNG Series 3

Regular Price

Discount

Net Price

LA-22C350
SAMSUNG Series 3

Php 13, 900

Php 1, 390

Php 12, 510

LA-32C350
SAMSUNG Series 4

Php 23, 900

Php 2, 390

Php 21, 510

LA-22C450
SAMSUNG Series 4

Php 16, 900

Php 1, 690

Php 15, 210

LA-26C450
SAMSUNG Series 5

Php 19, 900

Php 1, 990

Php 17, 910

LA-32C530
SAMSUNG Series

Php 27, 900

Php 2, 790

Php 25, 110

LA-37C550

Php 39, 900

Php 3, 990

Php 35, 910

SAMSUNG LCD Monitor Features:

SAMSUNGs Clear Motion Rate is a new motion clarity standard based on the actual
measurement of resolution in a moving scene. It determines the clarity of motion using 3

different factors: Panel, Video processing, and Backlight technology.

The driving force behind the amazing color and realistic images of Samsung HyperReal

Engine provides the most vibrant and crystal-clear full HD images.

The innovative real-time 2D to 3D video conversion, accurate depth mapping takes place
to create a stereoscopic image that appears natural to the eye, turning standard 2D content
into glorious 3D that burst from the screen with breathtaking beauty.

(See SAMSUNG LCD Monitor, Appendix C).

Expected Results
By the implementation of this project, we are expecting a better, more efficient and
effective dissemination of information within the campus of De La Salle University-Dasmarias.
LCD monitors would be interesting for the students to read and thus a more effective way of
noticing the students of the current news and announcements within the campus.

III. Conclusions
Most of the students answered that bulletin boards are ineffective in information
dissemination because most students tend to ignore them since they do not draw attention
because of plain, boring and colorless designs. They think that students do not have the interest
of reading long and uninteresting announcements; most of them do not really concern the
students. The respondents also criticized the location of the bulletin boards because some are
placed in very busy locations while others were placed in locations where a few number of

students pass by. Some respondents suggested that they put eye-catching designs to attract
readers. Some suggested that they make sure that the notices they post on the bulletin boards are
not just photocopies which make them more uninteresting; but most of the respondents suggested
the installation of LCD monitors which will make information dissemination more interesting
and

eye-catching

Reference:
Academic Standards and Technology.
Retrieved from: Encyclopedia of Education and Human Development. Ed. Stephen J.
Farenga and Daniel Ness. Vol. 1. Armonk, NY: M.E. Sharpe, 2005. p194197.
Bruner, Darlene Y. Innovation in Education.
Retrieved from: Encyclopedia of Educational Leadership and Administration. Ed. Fenwick
W. English. Vol. 1. Thousand Oaks, CA: Sage Reference, 2006. p507-508.
Collins, A., & Halverson, R. (2009). Rethinking education in the age of technology: The
digital

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Retrieved from: Journal of Computing in Teacher Education, Volume 26/Number 2.

Instructional Technology: The Near Future.
Retrieved from: Encyclopedia of Education and Human Development. Ed. Stephen J.
Farenga and Daniel Ness. Vol. 1. Armonk, NY: M.E. Sharpe, 2005. p204208.
Patterns of Educational Development.

Retrieved from: Encyclopedia of Education and Human Development. Ed. Stephen J.

Farenga and Daniel Ness. Vol. 2. Armonk, NY: M.E. Sharpe, 2005. p615617.
Seels, B., & Richey, R. C. (1994). Instructional technology: The domains and definition of the
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Retrieved from: Encyclopedia of Educational Leadership and Administration. Ed. Fenwick
W. English. Vol. 1. Thousand Oaks, CA: Sage Reference, 2006. p512-513.
Shepperson, Tara. Management Information System.
Retrieved from: Encyclopedia of Educational Leadership and Administration. Ed. Fenwick
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On-Line Material
www.wikipedia.org
http://edtech.twinisles.com/rb/