White Paper - ToIP A Winning Solution For Enterprise - 2015 - Eng

White
Paper
Telephony over IP (IPBX/centrex/cloud) :
A winning solution for enterprise

Author : Lamine TALAKELA CEO, founder of Consulting TIME - 2015 - France

The company, the Digital and technical
tools such as telephony over IP
From the need to reduce costs for new
productivity tools and performance

White paper ToIP a winning solution for enterprise
- Document produced by Consulting TIME, 2015 -
www.consultingtime.fr

Preamble

The purpose of this document is to provide a guide to inform and assist
businesses and professionals in the telecommunications and ICT sector or a
completely different sectors, by curiosity or in anticipation to having an IP
telephony deployment project on the necessary prerequisites and migration
approaches to IP telephony ; namely : what to implement, technically what it
implies, and also the functional and economic benefits of choosing this type of
solution, regardless of the company size.
The author, founder and CEO of the Consulting TIME company, expert in
telecommunications, associated services and digital strategy for companies,
has a serious experience in terms of overall design of an innovative telephony
solution IP (among the pioneers in Europe ), and about the telecom market as
an engineer/project manager and was actively involved in the deployment,
installation, support, training and development in commercial sale of IP
telephony solutions for SMEs and multinational companies, which are
references today.
Each day confronted with the problems of land users returns, and with the
desire to satisfy customers, he share with you some important rules and things
to know to choose a winning telephony solution for your business.


PREAMBLE ............................................................................................................................................................ 3
1. DIFFERENT APPROACHES OF THE TELEPHONY OVER IP ............................................................... 5
1.1 THE TELEPHONY OVER IP (TOIP) .................................................................................................................... 5
1.2 THE FULL-IP .............................................................................................................................................. 6
2. TELEPHONY OVER IP ; THE SOLUTIONS ................................................................................................ 6
2.1 THE IPBX ........................................................................................................................................................ 6
2.2 THE DECENTRALIZED TELEPHONY ; THE IP CENTREX OR CLOUD TELEPHONY ................................................. 9
2.3 TECHNOLOGY AND TERMINALS ..................................................................................................................... 11
3. IP TELEPHONY ; THE DEPLOYMENT ..................................................................................................... 13
3.1 CHOOSING THE SOLUTION .............................................................................................................................. 13
3.2 THE DEPLOYMENT OF THE SOLUTION ............................................................................................................. 14
4. CONTRIBUTIONS OF IP TELEPHONY TECHNOLOGY FOR YOUR BUSINESS ............................ 15
4.1 WHAT ARE THE GAINS FOR THE COMPANY? ............................................................................................... 15
4.2 SOME EXAMPLES OF FEATURES LIKE, BASIC AND ADVANCED .................................................................... 16
CONCLUSION ..................................................................................................................................................... 17
ANNEX .................................................................................................................................................................. 18


1. Different approaches of the telephony over ip

1.1 The Telephony over IP (ToIP)

Unlike the VoIP (Voice over IP) that is only the delivery of telephonys voice
from one network to another (whether public or private, internal or external),
the ToIP (Telephony over IP) in over what VoIP, provides services and features
on the transport of voice.
IP telephony can be done via IP Phones (phones running on the IP protocol) or
computer (thanks to softphones).

We will see that IP telephony can be used in addition to traditional business

telephony via a gateway, or "Full-IP"; what interests us particularly in this
document.

Note :
The use of a VoIP gateway, allows to get his voice flow to an operator in VoIP
(DSL or optical) rather than by a conventional connection (multichannel) rent
from a service provider ; this technique saves on cost of routing voice via an IP
link properly sized (and have a classic or mobile backup solution by reducing
the number of leased channels, to be used only in case of failure in degraded
mode).


1.2 The Full-IP

What we call the "Full-IP" on IP telephony, as stated above, is the fact of using
the telephony features and services as well as IP transit at all; it is both the
combination of telephony and voice over IP.
The "Full-IP" can be used only internally to a single-site enterprise or a multi-
site or in course of a communication with the outside world.

Let's see two technologies of "All-IP" today in business.
Note :
In the following paper we will only use that IP telephony term to talk about
these two technologies.
2. Telephony over IP ; the solutions
2.1 The IPBX

ToIP based IPBX (IP PBX) involves the installation of a telephony server within
the company (currently called IPBX or PBX).
This phone technology, allows to the company a flexibility in the choice of its
internal architecture, but especially for the external the company can choose
their telecom operator for connection to the traditional PSTN or IP network, to
change easily, and easily back-up its solution.

The telephony server can also easily connect remote sites with a single bond. It
is a solution that brings greater independence regarding access operators and
providers.


- Schema 1 -

Overnight (with a delay of a few days anyway), it is possible for a company to
change operator for the transit of its telephony, or have a back-up solution on
the site (2nd link relief from a different operator) is an important advantage of
this telephony solution "Full-IP" internal to the company.


Cons of this solutions are :

The hosting of the solution on the companys infrastructure.
The management of the solution*
The full cost of the solution if you have a big infrastructure;
monthly or annual maintenance fees if proprietary solution,
and all costs associated with the management.

*Focus on managing a PBX solution :
Whether you choose a proprietary solution IPBX (Alcatel, Cisco, Mitel, Aastra,
Panasonic ...) or free (Asterisk, SIPX, Saturn, ...), there are associated costs with
configuring Services, Maintenance (IP- Phones, connect, add / delete / move a
user, ...).

When the solution is proprietary, even as it is often the cost of licenses by IP-
Phones and/or annual maintenance, ... :
-
-
When adding/deleting a post sometimes require a technician to

a service company authorized to configure of the solution.
When installing/uninstalling/ also move the solution.
When the solution is free, must implement a solution yourself or hire a

professional service provider/expert consultant ? In either case, there is a cost
in human resource internal or external services expenses.

Also, for structures on a human scale (less than 50 users), these costs are often
included in maintenance contracts or in the monthly total amount of the
contract (installation + commissioning + packages ...).


2.2 The decentralized telephony ; the IP centrex or cloud telephony

The telephony over IP IP-centrex, what is it?

Its nothing but the phone cloud for enterprise ; that is to say deport
internal phone company for it to be handled almost entirely by third telecom
operator or service provider.
This phone technology, allows the company to dispense completely* the
management of hosting the solution.

A simple connection to the service, via fiber or DSL connection to the site or in
the core of the network as part of a multi-site service (MPLS network, or liaising
main site to secondary sites) allows the company to benefit from telephony
service with ease.
The telephony server, one commonly speaks Telecom switch in the case of this
technical solution is hosted by the operator or the service provider, which is
responsible for configuring the creation of telephone accounts, the services of
the client company and the subscribers.

On the client side, it must have its IP-Phones (purchased or leased) on the LAN
to be connected to the service.
Much of services (at some level after the operator / telecom provider; hence
the need upstream from the choice of solution to thoroughly research and
compare the different offers on the market) is delegated and configurable by
the company simple way (through an extranet more commonly called "self-
care" that all phone market offers propose).

See in more detail, that the choice of a decentralized telephony solution "IP
Centrex" or "cloud" implies for a business practice since its choice to use,
through the installation.


* : In fact, there are 2 modes ; one in IaaS (infrastructure as a service) ie you

rent an entire infrastructure service with its key in hand, you pay only for
access, consumption and support, there is even talk here often TaaS because of
Telephony as a service (often mutualized solution with several service provider
customers).

The other mode is the PaaS (Platform as a service) to the most important
structures or who wish to resell a telephone service to their own
customers/users ; in this case one rents or buys a platform dedicated to his
business and ready to be configured for its own use, you pay a complete
platform for your specific use with a support and a larger support.

- Schema 2 -


10
The entire phone server and the services are hosted by the third party operator
; the company manage the network on its voice and configures LAN
functionality itself. She does not care about the maintenance of the solution, or
connecting its remote sites, since all sites connected to the operator's network
will benefit from the service in the same way (except in PaaS mode and hosted
on its site or a data center).

2.3 Technology and terminals

IP telephony uses the switching technology of digitized voice packets to the IP.
For a successful IP telephony communication, there are technical requirements
related to the transmission :

1) bandwidth must be optimized for the use of ToIP on the network used
(implementation of quality of service - QoS - to reserve bandwidth for voice
and prioritize these flows compared to other network usage or separate
networks using VLAN).
2) the transmission delay on the network; Today networks used by enterprises
are of the order of 100/1000 Mb / s see in the transmission and reception of
flows is essential for the proper functioning of the global network and its
application uses, such as telephony for example.
3) the echo phenomenon signal which can be interfere with electronic
elements of the network (old or defective equipment, it is very rare to meet
today, but this may be a case of network analysis in research track of
performance measurements or for abnormalities).
4) jitter, which changes the transmission time between two packets over a
network (again, this is technically interesting when measuring performance or
for abnormalities).
5) managing the QoS end to end on a network (LAN and WAN) for IP telephony
and voice by definition is a sensitive service where even minimal alteration of
the network (overload, transmission delay,...one of 4 previous points) is audible
on, we must seek to manage QoS and all the technical parameters from end to
end and not just in one location of the network that exchanges are optimal.


11
To function properly, IP telephony requires technical prerequisites as we have

seen, but also involves choices when the performance of the service quality in
the feeling in use; why this three important points :

1) the protocol (SIP, MGCP, H.323, SCCP, IAX, ... are the most represented in
the market; SIP is the most likely and most standardized in recent years).

2) codec, it is characterized by a compression method (with varying degrees of
quality, low quality to the HD: G.711, G.729, G.722, G.723.1, ... etc ...) and a
flow rate compression rate (6 to 64 Kbits / s; the selection of the codec and its
corresponding features directly affects the bandwidth to be allocated to the
ToIP - and the different transmission characteristics outlined earlier - as well as
the choice of the terminal telephone (next point 3)).
3) the phone terminal, physical (IP phone) or soft (IP softphone) is very
important for the proper functioning of the complete IP telephony solution. Its
the direct interface with the user of the service, ergonomics, functions,
technical features (types of allowed codecs, network performance, number of
ports, the setting mode, display, functionality, security, ... etc ...) must be
chosen carefully otherwise the complete solution could be seen as non-
functional or poorly adapted. There are IP terminals of all types and of all price
ranges, and different brands.

Again, in view of the technical nature of these choices, and to help you the best
in your projects and decisions, it is highly recommended that you be
accompanied by an expert company for all of those choices relating to
solutions existing on the market and their implementation, which depends on
both the service provider and your internal own network, your architecture and
you need to select the technical elements and terminals that would go best
with your setup and your uses.


12
3. IP telephony ; the deployment

3.1 Choosing the solution

To choose a solution, we must firstly know what we want ; companies ask
yourself the right questions :
What do i need ?
What I would like for my company and my employees ?
What is the market ?
Is my infrastructure adapted ?
What is my budget ?
These 5 questions represent the "why?", "for who ?", "what ?","How?", "how
much ?" which are the basis of all the company services projects and will help
to define the desired level of service, the needs of a particular employee,
project requirements in terms of functionality and of course but obviously
Services costs and future savings that are given a key to the business, ... in
short, define the contours of a genuine specifications for the internal project
manager who will represent the company and exchange from these data with
the operator/service provider to the negotiation, implementation, monitoring
and assessment of the installation the solution chosen.

Ideal for the business is to hire a consulting firm specializing who will be
responsible for constituting these specifications from the collected information
(answers to five key questions) and represent the company's interests in
defining precise technical needs and make the intermediary between the
company and the operator/telecom or service provider :
Sizing DSL or fiber link
Number and type of phone terminals necessary
Definition adapted from the corporate LAN architecture (connection, or
not to use VLANs, specific configurations ...)
Selection of types of switch (VLAN management, trunking with data,
with or without PoE, ...)


13
Management of phone numbers and lines (portability, pre-

selection/direct numbers, faxes, special lines for alarm or elevator, ...)
Services, features and rights of all phone users
etc.
All of the above will allow the company accompanied* by a consultancy

specializing in the field (*: once again recommended but not required) to write
the specifications and then accordingly choose the market solution that will
best to all the needs expressed therein.

3.2 The deployment of the solution

Next the solution to be adopted, whether to base IPBX or IP Centrex,
deployment occurs in the same way according to these steps :
1. Command the link(s) -> get a delivery date.
2. Resiliation of links or channels -> obtain an effective date of termination.
3. Delivery of equipment (router (s), IP-Phones, Fax housings, cabling, PBX,
switches, ...) -> get a delivery date.
4. Number portability, if necessary -> obtain a portability of a date and time.
5. Based on previous answers (1, 2, 3, 4) -> define an implementation date of
the solution ; knowing that a failure of the telephone service will be
(depending on the number of rows to migrate to the new solution and
adding or deleting rows, this will determine the time required for the
implementation of the solution) and therefore the duration service cutoff.
6. Until the implementation date of the solution -> implement the necessary
prerequisites for the operation of the solution and take action on the
corporate LAN (architecture, installation of equipment, ...) to the D-day
everything is ready for installation and commissioning.

It's highly recommended to migrate your telephony in non business hours,
overnight if possible, in coordination with your network / telecom supplier or
installer and you (with the consulting firm you eventually mandated) so that
the cut caused by migration is not to be impactful or as little as possible.


14
4. Contributions of IP telephony technology for your business

4.1
What are the gains for the company?
The gains for the company are different and often economic, but above, all
modernity and performance of a solution tailored to the needs of today's
business.
An IPBX brings as much and even more features than a traditional PBX,
the most basic functions to more advanced features; everything depends
on the type of IPBX and chosen more or less advanced phone terminals.

An IP Centrex/cloud solution brings almost as many features as a PBX,
but has a particular advantage of flexibility in the management,
configuration and cost compared to a PBX solution (generally about 20%
less expensive of equivalents).

The IPBX solutions addressed a few years ago mainly for large
organizations, but more and more manufacturers offer solutions to
functionally small and medium businesses.

The IP Centrex/cloud solutions exist in the market for almost 10 years
now and are actually proven, reliable, and mature. Their deployment
simplicities and their levels of functionality allow them to apply to all
types of businesses from TPE to big business, especially for multi-site
enterprises.

Technologically, an IP Centrex solution is actually in the era of time (we
are in the age of cloud) and represents the cost of management and
maintenance that are not taken into account by the company. The
company usually has to pay a subscription for its connection, your router
and lines of each subscriber of the company, with the operator / telecom
provider (as with a mobile operator).


15
Whatever the choice of solution (IP PBX or IP Centrex/cloud) IP

telephony now allows to share costs with the data of the company,
because today the vast majority of operators / providers offer telecom
services voice and data. This also helps to have a single contact and a
single invoice.

With unified communications technologies based on IP, IP telephony
solutions can couple with a lot of modern practices such as mobility,
presence, enterprise CRM, messaging, social networks, ... and many
other modern solutions used independently in companies.

4.2
Some examples of features like, basic and advanced
Speed dial (via shortcodes)

Calls and function group (call groups, incoming, outgoing, automatic
distribution of calls following conditions, call center, ...)
Voicemail
Supervision
Standard automatic
Parking
Call Screening functions and boss / secretary
Management and configuration services Interface (Selfcare desktop or
mobile)
PO-PC (post operator on PC)
Presence, IM (instant messaging), Video calls
etc.

Plus, many other features and services if unified communication is added, see
the convergence and mobility (plug ascent on incoming calls with identification
of even unknown to the address book numbers, fixed-mobile convergence,
single number , call continuity from one terminal to another, etc ...).


16
Conclusion

To increase the productivity of the company, to expand its availability, and

improve its image, telephony over IP is a technical tool and a useful tool for any
company of the TPE to big business to be competitive and powerful in a
modern world, demanding and open to the outside.
All of the features offered by IP telephony is important and constantly growing
due to technological advances and developments of builders and engineering
companies in the field, and unlimited options for unified communications that
can adapt to the needs of each business according to use.

The company must before embarking on a ToIP project to know what she
wants by answering five key questions :
What for ? For who ? What ? How? How many ?
and do not hesitate to seek assistance or completely delegate the complete
management task of the project (market research, preparation of
specifications, functional and technical choices, followed by deployment,
coordination, etc ...) to a specialized consulting firm represent your interests in
a vast and varied market, where knowledge of solutions and products is
important for success.


17
Annex
Consulting TIME is a company specialized in consulting and expertise in the
telecommunications and digital communication solutions for companies and
professionals of Digital (operators, manufacturers, editors solutions).
Both advise companies compared to market solutions, and designer of telecom solutions,
Consulting TIME is able to know better what solutions can match you in relation to your
needs and constraints, and what are the advantages and weaknesses this or that existing
solution.
This is the specific faculty Consulting TIME, be both a promoter of market innovations,
and simultaneously creates value, by its contribution to existing and future solutions ;
that is what makes that many big companies work with us.

About Consulting TIME :
8 years in telecom and ITC/digital industry
Major customers : LG-Ericsson, Bouygues Telecom, Numericable group
La Poste, Technicolor (Thomson Group), SNI (Caisse des dpts et consignations),
Fiducial,
More than 100 000 users using recommanded or integrated solutions by
Consulting TIME since 2011 :
- IP telephony (IPBX/IP Centrex/Cloud)
- Fixed-mobile convergence & mobile centrex
- Mobility
- Unified communications
- Strategy for operators, R&D and engineering
- Training
- ICT tools for communication
- Integration & implementation
- etc
Launch of international activity in January 2014 (Europe / MENA / ASIA)
C onsulting TIME, promote innovation and create value :

its time to communicate
Mail :
Website :
contact@consultingtime.fr
Facebook : http://www.facebook.com/consultingtime
Twitter :
twitter.com/consultingtime
Google+ : plus.google.com/+consultingtimeFR


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Author : Lamine TALAKELA CEO, founder of Consulting TIME - 2015 - France

1. Different approaches of the telephony over ip

We will see that IP telephony can be used in addition to traditional business

1.2 The Full-IP

Cons of this solutions are :

When adding/deleting a post sometimes require a technician to

When the solution is free, must implement a solution yourself or hire a

2.2 The decentralized telephony ; the IP centrex or cloud telephony

The telephony over IP IP-centrex, what is it?

* : In fact, there are 2 modes ; one in IaaS (infrastructure as a service) ie you

To function properly, IP telephony requires technical prerequisites as we have

3. IP telephony ; the deployment

Management of phone numbers and lines (portability, pre-

All of the above will allow the company accompanied* by a consultancy

4. Contributions of IP telephony technology for your business

What are the gains for the company?

Whatever the choice of solution (IP PBX or IP Centrex/cloud) IP

Some examples of features like, basic and advanced

Speed dial (via shortcodes)

To increase the productivity of the company, to expand its availability, and

C onsulting TIME, promote innovation and create value :

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