S.

Prabhuraj
Contact No.: +91- 9884240822 E-Mail: doc.rajgounder@gmail.com

To become an eminent marketing professional, of a renowned organization.

PROFESSIONAL ABILITIES:
 Willingness to give my fullest output.
 Ability to convert challenges to achievements.
 Capabilities of decision making in organization’s best interest.
 Helping associates and bringing the best out of teams.
 Enabling organization achieve its goals and thereby winning my money and satisfaction.

ACADEMIC MILESTONES:

 2008-2010 – MBA (Major: Marketing; Minor: HR & Operations) – BIM, Trichy – OGPA 2.4/4

 Nov’07 – CAT 07 – 94.28 Percentile

 2002-2008 – BDS – Ragas Dental College, Chennai – Dr.MGR Medical University, Chennai – 59%

 1999-2001 – HSE – A.Nagore RKR H.S.S, Udumalpet – State Board, Tamil Nadu – 89%

MAJOR PROJECTS:

Organization : Wellcare hospitals, Trichy.

Duration : October 08 to February 09.
Title : “Cost analysis and pricing decisions”.
Role : Management Assistant to the company Charted Accountant & Hospital Manager.
Work done : Total Cost of land purchased, cost of building and furnishing was calculated.
Collection of data on cost of purchase and installation of hospital equipments.
Estimating the life time values of equipments.
Calculating monthly expenses (salaries, electricity etc).
Estimating the patient flow (on case to case basis).
Results : “Target return pricing” strategy was used &
Charge Range was fixed on all major treatments offered in hospital.
Other findings: Invariably all hospitals followed “Going-rate pricing”
(Though no evidence of cost analysis was found to be done by any one)
INTERNSHIP:

Organization : Gemba Management Consultancy Services, Chennai.

Duration : April 16 to June 18 2009
Title : “Training Requirements across Manufacturing and Service Sectors”
Role : Conducted B-2-B Survey (Chennai based companies)
Work done : Data collection, analysis & interpretation for training needs in market.
Results : Companies willing to take-up training in the near future have been identified and reported.
Other findings: Huge potential but un-tapped market in service sector apart from IT & ITES.

MARKETING PROJECTS FOR ACADEMICS:

1] Comparative study of two leading retail outlets (super markets) in Trichy.
2] Price analysis & study of strategies used in Branded Shirts.
3] Strategies used by Dental clinics in Metros – Income Dependent Pricing.
4] Distribution structure of TVS motors India (Critical evaluation).
5] On-line selling Strategies of Indian Railways – IRCTC.
6] Brand analysis for Skei Ice-creams, in Tamil Nadu.
7] Marketing strategies of leading brands in Luggage’s.
8] Analysis on “Marketing to Women”

OTHER ACADEMIC PROJECTS:

1] Mock Recruitment & Selection Practicum
2] Survey & study on ‘Change in Attitude – of students after 3 months of BIM life’
3] Devised a national strategy for ‘Primary health care development in India’

ACHIEVEMENTS:

 Member of a team of 100 Dentists, handpicked by Indian Dental Association. The team, taught 15000
school children, Basic Brushing Technique, in one roof. This is a World Record event.
 Headed a rally team on World Health Day, campaigning against Tobacco usage, and coordinated with
WHO (World Health Organization).
 Successfully held the job of installation, space selling, rent collection and maintenance of 25 stalls in
college premises for college cultural and sports events, a 10 days long function.
 Active member of Blood Donation programmes by Lions & Rotary Voluntary Health Services Blood
Banks & their “Awareness campaigns”
PAPERS & POSTERS:

 Teaching Management through Literature – Athenaeum International conference

 Oral Medicine & Radiology – National conference Chennai 07.

POSITIONS HELD:

 Member of Welfare Committee of BIM

 Head & Member – Accommodation committee Crescita 09 (National conference of BIM)
 Literary Head – College Literary Week Ragas Dental College 07
 Captain – College Volley Ball team, Ragas Dental College (05 – 07)
 Head – Debate team, School level.
 Student Facilitator – school events wing.

OTHERS:

 Table Tennis Player (Divisional & State Inter-Dental College Meets)

 Stage Speaker (Tamil) - Participated in State level Events.

 Poetry (Tamil) - Participated in State level Events.

 Volley-Ball Player - won in School & College Events.

PERSONAL DETAILS:

Date of Birth : 13-02-1984

Languages Known : English &Tamil

Present Address : N3/57, BIM Gents hostel, Nehru Nagar, BHEL, Trichy.
Permanent Address : A3, Jeeva Nagar, Rangampalayam Post, Erode – 638009

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