INTRODUCTION

ABOUT
RELIGARE SECURITIES LTD.
Religare Securities Ltd. (RSL) is a wholly owned subsidiary of Religare Enterprises Limited
(REL) and is one of the market leading securities firms in India serving over 8 lakh clients across
both Offline and Online platforms. Through its extensive footprint extending to over 500 cities,
the company offers broking services in Equity, Currency and Commodity (through its subsidiary
Religare Commodities Limited) as well as depository participant services.
RSL is a member of the NSE, BSE, MCXSX, USE and a depository participant with NSDL and
CDSL. RSL also offers TIN facilitation and PAN facility at select branches a unique service to
help an individual with PAN, TAN and TDS/TCS returns related requirements. In addition, RSL
is an AMFI-registered mutual fund distributor. RSL employs more than 4800 employees and has
a wide distribution reach that spans across more than 1500 locations in India.
Religare has been constantly innovating in terms of product and services and to offer such
incisive services to specific user segments it has also started the NRI, FII, HNI and Corporate
Servicing groups. These groups take all the portfolio investment decisions depending upon a
clients risk / return parameter.
Religare has a very credible Research and Analysis division, which not only caters to the need of
our Institutional clientele, but also gives their valuable inputs to investment dealers.

HISTORY
Founded in 1984, initially Religare was a stock brokerage firm called Religare Securities Ltd.
(RSL) and was admitted to the National Stock Exchange (NSE) in 1994. In 2000, it secured
membership of the Futures and Options segment of the NSE and also registered with National
Securities Depository Limited (NSDL) as a depository participant.
In 2002, RSL received registration as Portfolio Manager from Securities and Exchange Board
of India (SEBI). RSL registered with Central Depository Services Limited (CDSL) as a
Depository participant in 2003. It also became a stock broker at the Bombay Stock Exchange
(BSE) in 2004.
An office was established in London in 2006. In 2006, RSL received registration as Merchant
Banker in category-1 from SEBI. In 2007, RSL received membership of Derivative segment of
the BSE as trading-cum clearing member.

AWARDS

In 2008, Religare Securities Ltd. was awarded by D & B for the category Best Broking

House-with a Global Presence.

In 2012, Religare Securities Limited was awarded the Best Investor Education &
Category Enhancement Currency Broker

MANAGEMENT
Mr. Nitin Jain is Chief Executive Officer and Managing Director of Religare Securities

Limited.
CEO is supported by various HODs who are creditable professional consisting of
Chartered Accountants, MBAs with varied experience in financial services and stock

broking functions.
The Board of Directors consists of Mr. Harpal Singh as Chairman, Mr. Sunil Godhwani
as Managing Directors and Mr. Vinay Kumar Kaul, Mr. Malvinder Mohan Singh, Mr.
Shivinder Mohan Singh as Directors.

COMPETITORS
Competitors of Religare:There are several financial security companies playing their roles in Indian Equity market. But
Religare faces competitions from these few companies.

ICICI DIRECT
INDIA BULLS
SHAREKHAN
HDFC SECURITIES
KOTAK SECURITIES
MOTILAL OSWAL
ANGEL BROKING
RELIANCE MONEY

CUSTOMERS
The major customers of Religare Securities are those who invest and want to invest in the

Stock market through various Financial Instruments.

For corporate clients, Religare will be offering value based customized solutions to cover
all risks, which their business is exposed to. Clients will be supported by an operations
team equipped with the best of technology support.

ORGANIZATIONAL STRUCTURE

SWOC ANALYSIS FRAMEWORK

STRENGTHS:

It is a Ranbaxy promoter group company.

Religare has a centralized system so that it seeks advice from the top management.

Good corporate values are adopted to reach objectives.

Good support from parental Company, i.e. (RELIGARE ENTERPRISE LIMITED).

Company with well diversified portfolio.

Marketing: Religare has an excellent distribution channel and reaches to customers.

The funds are professionally managed and the return on investment is good.

Management is committed and confident in achieving their vision.

Dedicated research team.

WEAKNESSES:

Localized presence due to insufficient investments for countrywide expansion.

Lack of awareness among customers.
Lesser emphasis on customer retention.
Focuses more on HNIs than retail investors which result in meagre market-share as
compared to close competitors.

High rates of attrition.

Many competitors.
No direct marketing strategy.

OPPORTUNITIES:

Scope for expansion of the company in new places.

Attractive investment opportunity.
Scope for export trade and globalization.
Scope for capturing domestic market in all securities.

New innovative techniques to service faster to the clients.

It can easily tap the retail investors with small saving through promotional channels like

print media, electronic media, etc.

More and more small investors are entering into commodity market.
Increasing usage of internet through broadband connectivity may boost a whole new
breed of investors for trading in securities.

CHALLENGES:

Cutthroat competition.
Always fluctuation in prices.
Fast change in customer preferences.
There is large number of market risk on investment in scrip's.

Lack of sufficient branch-offices for speedy delivery of services.