Survey http://opinio.online.swin.edu.

au/s

Social Media Survey

1. Age (years):

40

2. Gender:
Male Female

3. Please indicate whether you are participating as an independent applicant or whether your participation
was organised through your employer.

Independent Applicant
Participation organised by employer

4. Name of your organisation:

Quantum United Management

5. Please indicate industry type (please choose only one):

Agriculture
Mining
Manufacturing
Electricity, Gas and Water Supply
Construction
Wholesale Trade
Accomodation, Cafes and Restaurants
Transport and Storage
Communication Services
Finance and Insurance
Property and Business Services (Incl. IT and related services)
Government Adminisatration and Defence
Education
Health and Community Services
Cultural and Recreational Services
Personal and Other Services
Retail
Information Technology
Other (please indicate)

6. Size of organisation (no. employees):

1-10
10-50
50-100
100-250
250-500
Over 500
Not sure

7. Please indicate your position within the organisation (please choose only one):
Board member
CEO/Director
Executive Leadership Team
Manager

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Team Leader
Organisation Staff
Independant consultant
Other

8. Salary Range:

20 - 40K
40 - 60K
60 - 80K
80 - 100K
100 - 120K
120K+
Would rather not say

9. Currency:

AUD
USD
GBP
Other

10. Which one of the following statements best describes your definition/use of Social Media (please
choose only one)?

A tool for bringing internal business communities together

A way to reach out to your extended network outside your company
A way to broadcast messages
A way to interactively collaborate
A place to share and gather ideas
A place to connect to people who have the same interests as me (professional and personal)
A place to watch and see what other people are thinking and doing
Something that takes more time and energy than it is worth
A way to develop consciousness for global problem solving
A way to market our product and give visiblity to our brand
Other

11. Are you able to access Social Media tools for personal use at work?
Yes
No

12. Of the total amount of your Social Media usage per day (24 hour period), please estimate what
percentage of your time is spent using Social Media tools for business use and how much is for
personal use:

30% personal, 70% business

13. If you Microblog (Twitter) for personal purposes, on average, how much time would you spend on it
each day?

I don't microblog for personal purposes

Time (hours):

14. If you Microblog (Twitter) for personal purposes, on average, how many 'Tweets' would you send per
day?

I don't microblog for personal purposes

Number of Tweets:

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15. When engaging with others using Social Media for business purposes, what is your main goal?

Increasing followers/networking
Keeping track of what others are doing
Keeping up to date with the latest trends
Making an opportunity for fun in my day
Engaging with the community
I don't use social media tools for business purposes
Other

16. Does your organisation have a Social Media strategy?

Yes
No (go to question 19)
Not sure

17. Does your organisation measure the success of their Social Media strategy?

Yes
No
Not sure

18. Does your organisation measure Social Media Sentiment (ie good vs bad comments online)?

Yes
No
Not sure

19. Does your organisation have a Social Media policy or guidelines stating how you should conduct
yourself online?

Yes
No (go to question 21)
Don't know

20. If yes, are you involved in Social Media Policy Development?

Yes
No

21. If no, does your organisation plan to develop a Social Media policy?

Yes
No
Don't know

22. When using online Social Media tools for business purposes, which tools do you use to engage with
other staff internally? (please select all that are applicable)

Twitter Yammer Skype Windows Live Messenger

Google Talk Ning Linkedin Meetup

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Facebook WIKI Blog SameTime

None Other

23. When using online Social Media tools for business purposes, which tools do you use to engage with
people outside the business? (please select all that are applicable)

Twitter Yammer Skype Windows Live Messenger

Google Talk Ning Linkedin Meetup
Facebook WIKI Blog SameTime
None Other

24. If you microblog (Twitter) for business purposes, on average how many 'Tweets' would you send per
day?

25. If you microblog (Twitter) for business purposes, on average how much time would you spend on it
each day? (includes time spent broadcasting and listening)

80 (minutes)

26. Do you use the same Social Media identities/usernames for both business and personal use?

Same identity Separate identity Don't use

Microblogging
Instant messaging
Community
Other tools

27. Do you feel confident using Social Media tools?

Almost Never Seldom Sometimes Usually Almost Always

28. How does using Social Media tools affect your workload?

Greatly Slight No real Slight Greatly

Decreases Decrease impact Increase Increases

29. Does using Social Media tools assist you in accomplishing work tasks?

Almost Never Seldom Sometimes Usually Almost Always

30. Does using Social Media tools make your working day more stressful?

Almost Never Seldom Sometimes Usually Almost Always

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31. Does using Socail Media tools make your working day more fun?

Almost Never Seldom Sometimes Usually Almost Always

32. When using microblogging, do you abbreviate as much as possible to get more message across?

Almost Never Seldom Sometimes Usually Almost Always

33. Do you have a personal strategy for using microblogging/Twitter? (e.g. I only open it once a day, I
follow those who follow me always etc)

Yes
No

Describe:
I try to allocate blocks of time to it. I
research followers to ensure they interact with
others before I follow them. Try to blend

34. Do you have a Professional strategy for using microblogging/Twitter? (I direct followers to our company
Blog, I Re-Tweet other people in our industry etc.)

Yes
No

Describe:
Unwritten proces i guess. I retweet of others in
my industry, follow others in my industry and
montior others in my industry. I try to link back

35. If you use Microblogging/Twitter for work/professional purposes, how many months have you been
using this tool?

6 months

36. Are you aware of other companies in your own industry using Microblogging (i.e. Twitter)?

Yes
No
Don't know

37. If you use Microblogging/Twitter for work/professional purposes, how frequently would you broadcast
to your community?

12-24 hours

38. If you use Microblogging/Twitter for work/professional purposes, how long (on average) does it take
you to respond when a Tweet is sent to you?

0-1 hour(s)

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39. Please rate how often your tweets/microblogging updates are re-tweeted or referenced by your peers.

Often (e.g. several re-tweets per week) Occasionally Rarely Never Don't know

40. Have you had training in the use of Social Media in the workplace?

Yes
No

41. How many hours of Social Media training have you had at your current or previous workplaces?

Hours: 0

42. Has the use of Social Media resulted in your email traffic being:

Reduced
Increased
No change

43. What are your barriers to using Social Media at work?

Unfamiliar with tool

Lack of time
Seen as a time waster
There are no barriers
Other:

44. If you own your own business, has the use of Social Media helped grow your business?

Yes
No (go to question 46)
Not applicable

45. If yes, please indicate what percentage of the growth of your business has been attributable to the use
of Social Media interaction.

46. Have you ever had an online message misinterpreted (including Blogs, Tweets)?

Yes
No (go to question 50)

47. How did you resolve the misinterpretation? (Please indicate)

Online using the tool where the misinterpretation occurred

Online via email

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Phone contact
Face to face contact
I didn't resolve it
Other

48. If you have ever been misinterpreted, has this negatively impacted your relationships within your
community?

Yes
No

49. Do you believe that misinterpreted online messages result in a loss of trust with your community?

Almost Never Seldom Sometimes Usually Almost Always

50. Do you think you can express your messages online effectively?

Almost Never Seldom Sometimes Usually Almost Always

51. What does your organisation use to measure overall business success?

Revenue
Staff Turnover
Absenteeism
Results of Employee Opinion Surveys
Achieving our core values
None
Not sure
Other

52. The following questions are designed to measure how often you believe you demonstrate emotionally
intelligent behaviours at work. There are no right or wrong answers. However, it is essential that your
responses truly reflect your beliefs regarding how often you demonstrate the behaviour in question.
You should not answer in a way that you think sounds good or acceptable. In general try not to spend
too long thinking about responses. Most often the first answer that occurs to you is the most accurate.
However, do not rush your responses or respond without giving due consideration to each statement.

Below is an example.

Q. I display appropriate emotional responses in difficult situations.

You are required to indicate on the response scale how often you believe you demonstrate the
behaviour in question. There are five possible responses to each statement (shown below). You are
required to check the response that corresponds to your answer where...

1= Almost Never
2= Seldom
3= Sometimes
4= Usually
5= Almost Always

When considering a response it is important not to think of the way you behaved in any one situation,
rather your responses should be based on your typical behaviour. Also, some of the questions may not
give all the information you would like to receive. If this is the case, please choose a response that
seems most likely. There is no time limit; however it should take between 10-15 minutes to complete.

Below are a series of 31 statements. Please select a response corresponding to each statement that is
most indicative of the way you typically think, feel and act at work.

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Almost Almost
Seldom Sometimes Usually
Never Always
I demonstrate to others that I have considered
their feelings in decisions I make at work.
I fail to recognise how my feelings drive my
behaviour at work.
I respond to events that frustrate me
appropriately.
I find it difficult to identify my feelings on issues
at work.
I express how I feel to the wrong people at work.
I fail to handle stressful situations at work
effectively.
When someone upsets me at work I express how
I feel effectively.
I consider the way others may react to decisions
when communicating them.
When I get frustrated with something at work I
discuss my frustrations appropriately.
When I am under stress I become impulsive.
I fail to identify the way people respond to me
when building rapport.
I understand the things that make people feel
optimistic at work.
I take criticism from colleagues personally.
I am effective in helping others feel positive at
work.
I communicate decisions at work in a way that
captures other's attention.
I gain stakeholders' commitment to decisions I
make at work.
I appropriately communicate decisions to
stakeholders.
I express how I feel at the appropriate time.
I understand what makes people feel valued at
work.
I effectively deal with things that annoy me at
work.
I appropriately respond to colleagues who
frustrate me at work.
I find it difficult to identify things that motivate
people at work.
I fail to keep calm in stressful situations at work.
I am aware of my mood state at work.
I help people deal with issues that cause them
frustration at work.
I remain focused when anxious about something
at work.
I fail to resolve emotional situations at work
effectively.
I am aware of how my feelings influence the
decisions I make at work.
I have trouble finding the right words to express
how I feel at work.
When upset at work I still think clearly.

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I don't know what to do or say when colleagues

get upset at work.

53. If you would like a free copy of the e-book 'Developing an online social media culture' please provide
your email address (your email address will not be used for any other purpose other than providing you
with the e-book)

michael@quantumunited.com.au

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