February

2010
Swimsuit
Beringer Third Century Chardonnay Issue*
$3.99 a Bottle! Oh, Joe, you’re a
Beringer Third Century wines were created to celebrate lifesaver. I don’t know
Beringer’s third century in the wine business. With time what I’d do without
comes experience. With experience comes expertise. With your Reduced Guilt
expertise comes, especially in this case, great tasting wine. Chips (p. 8) &
Low Fat Granola
Beringer Third Century Chardonnay is crafted with grapes
(p. 15).
from California’s Central Coast, primarily Santa Barbara
County. The cool climate and sea air allow the grapes in
this region to ripen slowly, to their full potential, imparting
excellent varietal character to the wine. With a slightly
tropical base, this wine achieves a harmonious balance of
oak and fruit, making it an excellent choice with any number
of foods. Our Stuffed Peppers (p. 12) and Fontina Cheese
(p. 16) come to mind.

We’re selling Beringer Third Century Chardonnay for the

outstanding price of $3.99 a bottle. (We’ve seen it elsewhere
for three times that much!) We negotiated this great price
by committing to a good number of cases up front. We have
limited quantities of this terrific wine value, and when it’s
gone, it’s gone.
French Roast Coffee
Ground & Ready to Brew
14 Ounce Bag for $3.99!
French roast is known for being deep & dark, rich & intensely
flavorful. Some folks would have you believe you have to
shell out a lot of beans to get yourself a cup of coffee with
this impressive flavor profile. To that we say, “Beans!” Or,
more bluntly, “Sheer Nonsense!” Trader Joe’s has been in the
coffee business for more than 30 years – we’ve spent these
years working for our customers to get the best, rock bottom,
everyday prices on high quality coffees. Our new Ground
French Roast Coffee continues this storied history.
A blend of the finest 100% Arabica beans from Brazil, Mexico
and Peru, Trader Joe’s Ground French Roast is roasted to the
rich, dark, intensely flavorful finish you expect of French roast,
without the high price. We’re selling each 14 ounce, nitrogen-
flushed bag of finely ground coffee for the phenomenal value
price of $3.99! That means each six ounce cup will cost you
about 8¢. Ouah! (That’s French for “Wow!”)
Tomato Basil Marinara
Just $1.79 for 26 ounces!
This is one of the best values we’ve seen for any product
in any store in recent memory. And not just because of the
price. At Trader Joe’s, we firmly believe that the only place
you’ll find value is at the intersection of excellent price and
top quality. If either of those factors is missing, then you’re
not dealing with a real value. That’s what makes Trader
Giotto’s Tomato Basil Marinara such a great value.
Our supplier has been making this sauce the same way since
1934 – simmered slowly in small batches to bring out the
bright flavors of the fresh ingredients: sun-ripened tomatoes,
sweet basil, extra virgin olive oil and spices. It’s a simple
sauce, and simply delicious on all kinds of pastas, on pizza,
or as a dipping sauce for appetizers like our Arancini Bites.
Cross that top quality with the almost unbelievably
excellent price of $1.79 for a 26 ounce jar, and you have
real, undeniable value. And you’ll find it only at your
neighborhood Trader Joe’s.
*Our swimsuit models have not been airbrushed
 Protein-Packed Pasta Dinner
Feed Four in Six Minutes
For Less Than $5.00!
Proving that even a simple dinner can be made more
convenient, without sacrificing flavor or quality, Trader
Joe’s has introduced two products that make it a snap to
have a pasta dinner on the table in just minutes, without
spending much money.
Trader Joe’s Just Spaghetti is just that – spaghetti. It’s
fully cooked, rolled into a coil shape and frozen. You just
take it out of the outer package, heat it in the microwave
for about two and a half minutes, and presto! Perfectly al
dente spaghetti, in less time than it takes to boil water.
What to serve with Just Spaghetti to complete the meal?
Trader Joe’s Turkey Bolognese Sauce. Also found in our
freezers, this is a slow-simmered, authentic-in-all-ways-
but-one Bolognese. We’ve veered from tradition by using
turkey instead of beef, pork and veal. In fact, more than
20% of the total weight of this sauce is turkey! The result is
a protein-packed sauce that’s just as savory, just as thick and
just as delicious as a classic Bolognese, but with far fewer
calories. Plus, you can pull it out of your freezer and have it
ready to ladle atop a bowl of pasta in about 3-4 minutes.
Just Spaghetti is $2.49 for a pound of cooked pasta,
and Turkey Bolognese is $2.49 for 12 ounces of hearty
sauce. Together, $4.98 for enough food for a family of
four (okay, maybe two, if you have teenaged boys). Now
that’s a wow! Only at your neighborhood Trader Joe’s.
Papa Joe lost interest in his fishing expedition when he realized Sauce will feed about three pasta lovers. You’ll find it in our
he wasn’t likely to catch any Fresh Manicotti.
In the Fresh Meat Case...
Thinly Sliced Pork Cutlets
Great for a Quick Meal
We love these Pork Cutlets for so many reasons. One, they’re
sliced quite thinly for quick and easy preparation - you can
sauté them in a little olive oil or coat them with breadcrumbs
and bake or fry to a golden color in no time at all. Two, they
taste really good – if you’re a fan of pork and all its culinary
possibilities, these will become a staple in your fridge.
And that brings us to yet another reason to love Trader
Joe’s Butcher Shop Pork Cutlets – their fat content. With
just 3.5 grams of fat per serving, these Cutlets also boast a
healthful, nutritional profile. If you need yet another reason,
how about our price of just $4.49 a pound? Yeah, we thought
that might do the trick.
Need to make dinner in a hurry? Easy. Come to
Trader Joe’s. Fill your cart with preps-so-fast-
you-hardly-have-time-to-get-hungry food. Go
home. Prep (really fast). Sit back. Enjoy...
Fresh Manicotti with
Wild Mushroom Marinara
Manicotti is one of our favorite treats in all of Italian cuisine.
Rich and satisfying, it’s a dish that’s as comforting as your
favorite sweater. Trouble is, it can take hours to make manicotti
from scratch. Putting together the ingredients and simmering
the sauce. Cooking the pasta and filling it with savory cheeses
and herbs. And then the baking. It’s no wonder most folks opt
to get their manicotti fix at a restaurant, rather than from their
own kitchens. That is, until now.
Trader Joe’s Manicotti with Wild Mushroom Sauce, our
new twist on this favorite, brings manicotti to your kitchen
table, in about 3-4 minutes. We’ve done the hard work,
stuffing the tubular pasta shells with mozzarella, ricotta and
Romano cheeses, then topping them with a slow-simmered
wild mushroom marinara sauce that’s loaded with porcini and
white mushrooms. All that’s left for you to do is the heating.
So easy. This hearty entrée is par-baked, so when you heat it,
it’s cooking through for the first time – it really will taste as
though you’ve spent hours in your kitchen perfecting the feast.
The reality? Even if you spend a few minutes tossing a salad
and slicing some bread, you’ll have dinner on the table in less
than 10 minutes. Mangia!
Each 22 ounce Manicotti with Wild Mushroom Marinara
refrigerated cases for the excellent price of $5.99, every day.
2
 Look Closely...
Prices are Smaller than You Might Imagine.
There’s been a lot of talk about “rolling back prices” and “deep discounts.” We think
that only applies if those prices were artificially elevated from the get-go. At Trader
Joe’s, we have honest, everyday low prices, every day. Every week. Every year.
Since the beginning. What a concept.

Fat Free Refried Beans

99¢ a Can!
Ever wonder why refried beans are called refried beans when
they’re only cooked once? We did. Turns out that the whole
thing is based on a simple case of mistaken translation.
You see, in colloquial Mexican Spanish, the
prefix re is often used to mean “very.”
So frijoles refritos should actually
translate to very fried beans, not Chamomile Tea
refried beans. Interesting. Box of 20 Tea Bags for $1.99
Under the heading of “Taking Good Care
of Yourself,” you’ll find a box of Trader Joe’s
And accurate, it turns out.
Chamomile Tea. Why? Because it’s virtually
To make really good impossible to be stressed out while drinking a cup of
refried beans, you have
Chamomile Tea, and reducing stress is a surefire way
to cook them for hours.
to improve your overall well-being. So…
Trader Joe’s Chamomile Tea is a 100% natural, herbal
tea. It is naturally caffeine-free, replete with that
signature sweet, soothing chamomile fragrance and
subtly earthy flavor. We’re selling Chamomile
Tea in a box of 20 tea bags for the excellent
everyday value of $1.99. Have a
sip and... Om…
them on our grocery shelves.
With Trader Joe’s
Traditional Style Fat
Free Refried Beans,
though, you can get that
same great taste by simply
opening a can, because all that
work has already been done. Plus,
you get iron, magnesium, Omega-
3s and loads of protein – 14 grams
in every one cup serving. Add
them to your taco night spread,
use them in burritos or combine
them with our Queso Cheese
Dip – for more on why it’s called
Queso Cheese Dip, see page 4
– to make a reexcellent bean &
cheese dip.
We’re selling each 16 ounce can of
Traditional Style Fat Free Refried
Beans for 99¢, every day. You’ll find

Fresh • Boneless • Skinless

Trader José’s Salsa Autentica
We’ve been selling Trader José’s Salsa Autentica, made
by the same supplier, since 1983. In that time, we’ve added
a number of other, great tasting salsas, but we’ll always
have a special affection for this, the very first salsa with our
name on it. It’s still made just for us in small batches, using
tomatoes, freshly minced yellow chiles and the ideal balance
of seasonings, to create a salsa worthy of inclusion in any
authentic Mexican-inspired meal.
We think Salsa Autentica is the perfect salsa for taco night
(more about this on p. 4) – its simple, natural ingredients
and medium-spicy flavor profile make it a bueno addition to
any good taco. It’s also super for chip dipping, an excellent
addition to soups and a low cal, fat free alternative to salad
dressing. We’re selling each 12 ounce jar for $1.69, every
day. You’ll find it on our grocery shelves.
3
Chicken Breasts
$2.99 a Pound!
We love boneless, skinless chicken breasts because they’re
flavorful without being fatty and versatile without being
complicated. We love Trader Joe’s Boneless, Skinless
Chicken Breasts because they’re a tremendous value at
$2.99 a pound, every day. Unlike some other stores, we don’t
offer this price only occasionally; this is our price every day.
And unlike some other stores, we don’t insist that you buy
10 pounds of chicken just to get a good deal. Our packages
are about two pounds, so you’ll pay right around $6.00 for a
package of 3-4 lean, tender, great tasting Boneless, Skinless
Chicken Breasts at Trader Joe’s.
Think about it this way. Convenient, versatile, low fat, high
protein, great flavor and an excellent everyday price To us,
this sounds like a near-perfect food. Look for them in our
fresh meat cases.
All Natural! No Preservatives! The TJ Take on the
This Guacamole’s Chile Relleno
Got Your Number A Meal for $2.99!
Trader José’s Avocado’s Number Guacamole has a mind- Chile Rellenos are, literally, stuffed chiles. They’re savory, a
bogglingly large number of avocados – at least five in every little spicy and quite delicious. They’re also, most commonly,
16 ounce package. Lorenzo Avogadro, the math & physics battered and deep fried before being topped with a tomato-
whiz, came up with a mind-bogglingly large number, too based sauce. We really love the flavors of chile rellenos, so
(6.02214199 x 1023, if you’re curious). Make sense now? we wondered if we could accomplish the same end result
Okay, humor us; it’s perfectly logical, right? without all the heavy battering and frying. We did.
Where no explanation is necessary is the fresh taste and
Trader Joe’s Chile Relleno is a fire-roasted Poblano
incredible versatility this Guacamole brings to the table. You
pepper, rolled in bread crumbs and filled with Jack &
can enjoy it as is, or add tomatoes, jalapeños and cilantro
Cheddar cheeses – along with spices and seasonings like
for a spicier, tangier version. It is, of course, a natural for
cilantro, green chile peppers, onions and cumin – and then
tortilla chips, but it’s also a winner on burgers or added to
baked, not fried. It’s topped with a ranchero sauce and
a BLT. It’s in our refrigerator cases, so you can have fresh
sprinkled with more cheese. Not too spicy, each Chile
tasting guacamole any time at all. Best of all, each 16 ounce
Relleno makes a satisfying lunch or dinner for one. And
package contains two individually packaged eight ounce trays
because it’s not deep fried, each has only 350 calories.
of guacamole – you can use one and save the other for next
These are made exclusively for Trader Joe’s, and we’re
time, if you can resist eating it all at once, that is. Each 16
selling each 10 ounce package (one serving) for $2.99.
ounce package of Avocado’s Number Guacamole is $3.49,
You’ll find them in our freezers.
every day.
Looks like Taco Night
Taco Night from Trader Joe’s is going to make a big
If the dinnertime routine has you a little bored, perhaps the splash. I guess I’ll just
time has come for taco night in your house. Trader Joe’s is dive right in!
a good place for all things taco, especially since the recent
introduction of Trader Joe’s Taco Shells and Trader Joe’s
Taco Seasoning. The all natural Shells are made with organic stoneground
corn and hold enough taco “stuff” to make some satisfying tacos. Heat
them in a 425º oven for 2-3 minutes and they’ll reward you with incredible
crunch. Each 5.5 ounce box of 12 Shells is $1.99, every day.

The Taco Seasoning is a spicy triumph of all natural herbs and spices
like sea salt, cayenne, cumin, smoked paprika, red peppers and oregano.
Unlike many other taco seasonings, ours doesn’t contain any artificial
ingredients or MSG. Use it to enliven ground meat or diced chicken
breast, or if you’re going meat-free with your tacos, sprinkle it into your
Refried Beans (p. 3) as they heat. We mentioned it’s spicy, right? It’s true.
We recommend using about half a packet for every pound of meat you
prepare. This makes our price of 79¢ for each 1.3 ounce packet of Trader
Joe’s Taco Seasoning a truly tremendous, totally tacolicious value!

Seriously Cheesy!
Trader Joe’s Queso Cheese Dip
Start with cheese, add roasted garlic chipotle salsa and you cheese. Use it as a dip, straight from the jar, for tortilla chips
get Trader Joe’s Queso Cheese Dip. In Spanish, queso or vegetable crudités. Spoon it over nachos, tacos or even
means “cheese.” So you could think we were being carelessly eggs, for a cheesy take on huevos rancheros.
repetitive calling this product Trader Joe’s Queso Cheese
Dip. In reality, we were being cheesy. Well, we wanted We’re selling Trader Joe’s Queso Cheese Dip in an 11.5
to be darn sure you knew this was one heck of a cheesy ounce jar for $2.49. You’ll find it on our grocery shelves.
cheese dip! It has a little kick to it, but it’s mostly about the
4
 Chewable Vitamin C That Tastes Like Oranges!
It sometimes seems that the whole world wants more Vitamin
C in its diet, especially in the winter months when you’re
most likely to catch a cold. Most of us, though, don’t want to
have to swallow pill after pill to get enough of this important
vitamin. Trader Joe’s Oranges & C Chewables are a tasty,
easy way to take Vitamin C, especially good for people who
have a hard time swallowing or digesting tablets, and for
kids. Oranges & C Chewables contain 500 milligrams of
Active 50+ Once Daily
Multivitamin Plus Probiotics
60 Tablets • $11.99!
We’re not sure which aspect of Trader Joe’s Active 50+
Once Daily Multivitamins we like best. The food-based
formulation that’s gentle on the stomach? The impressive
array of essential vitamins and minerals – a customized
B-complex to support energy, brain health and heart health,
antioxidants like lutein and lycopene and 1,000 IU of vitamin
D – blended specifically for active people over age 50? The
addition of 25 million live probiotics to aid in digestion?
Ultimately, it’s all of these things together that make this the
best Active 50+ Multivitamin we could find. And here’s a
little secret the “big brand name” vitamin business doesn’t
want you to know – ours are just as potent as the “big brand
name” versions, but at a fraction of the cost. We’re selling
Trader Joe’s Active 50+ Once Daily Multivitamin Plus
Probiotics for $11.99 for each bottle of 60 tablets! This is
a terrific value for an excellent multivitamin product – one
you’ll find only at your neighborhood Trader Joe’s.
Yogi Teas • Cold Season or
Echinacea Immune Support
$2.99 for 16 Bags
Is the person next to you sniffling? Do you feel that telling
tickling at the back of your throat? Time for tea. Like Yogi
Organic Cold Season Tea. A soothing blend of herbs like
ginger, cardamom, cinnamon, clove, eucalyptus, peppermint,
lemongrass and basil, it’s been said that Cold Season can
contribute to improved nasal, bronchial and sinus function,*
so important when you’re feeling a little under the weather.
Looking to stay healthy? Get enough sleep, exercise daily
and try Yogi Echinacea Immune Support Tea. Echinacea
is said to provide support for the immume system, and
the additional herbs in this comforthing tea are blended to
produce a big bang for your overall immunity when you
need it most.* These great-tasting teas will make winter a
little warmer, one cup at a time. We’re selling each variety
in a box of 16 tea bags, for $2.99, every day.
*These statements have not been evaluated by the FDA. This product is
not intended to diagnose, treat, cure or prevent any disease.
5
Vitamin C and natural citrus bioflavonoids from oranges and
other citrus fruits.
Oranges & C Chewables are slightly sweetened for taste
but contain no starch, yeast, artificial colors, flavors or
preservatives. They’re independently tested for potency,
and independently verified a great value. We’re selling
each bottle of 100 chewable tablets for the excellent price of
$4.99, the same price we’ve had since 2005.
Resveratrol • 250mg
60 Vegetarian Capsules • $13.99
Resveratrol shot to fame a number of years ago when some
studies suggested that drinking a certain amount of red wine
(resveratrol is a naturally occurring substance found in the
skins of red grapes) could have a beneficial impact on heart
health and the effects of aging. We won’t take sides on the
wine-drinking side of the debate, but we do think Trader
Joe’s Resveratrol is a good, non-alcoholic way to get a
concentrated dose of resveratrol into your diet every day.
You would need to drink more than 100 glasses of red
wine to get as much resveratrol as you’ll find in one of our
capsules – we don’t recommend that. We do recommend
Trader Joe’s Resveratrol. Derived from the highest grade
Japanese knotweed and red wine grape extract, it’s super
purified to make it gentle on the stomach. Definitely gentler
than 100 glasses of wine. And less expensive. We’re selling
each bottle of 60 capsules for $13.99, every day.
Super Drink Powders
So you want to live forever, huh? We suggest you follow
in the footsteps of Ponce de Leon. But if it’s the more
attainable goal of everyday healthy living you’re after,
Trader Joe’s Super Green Drink Powder and Super Red
Drink Powder may be just what you need.
An astounding concoction of antioxidant powerhouses,
Super Green and Super Red have powers that rival even the
mightiest superhero. The power of ORAC. That’s Oxygen
Radical Absorbance Capacity – and that’s a very technical
way to describe antioxidant potency. For example, a 3.5
ounce serving of cherries has about 670 ORAC units. The
same amount of broccoli? About 900 ORAC units.
But a single scoop of Trader Joe’s Super Green Drink
Powder or Super Red Drink Powder contains at least
8000 ORAC units! And unlike many of its super-rivals,
it tastes great! Green is berry flavored, and Red is fruit
punch flavored. Just mix a scoop of your favorite flavor into
eight ounces of water, milk or juice. We’re selling each 10.6
ounce canister for $19.99 – about half of what we’ve seen
comparable products selling for elsewhere.
Why is it everyone
thinks we love the
cold? I’m freezing!
Are you kidding? Where else
could you find, Yaki Onigiri,
Raviolone, Quinoa...
New in the Freezers!
Baked Rice Snacks
(Yaki Onigiri)
Yaki Onigiri is a classic snack common in Japanese homes,
pubs and even fast food restaurants. It’s also a lifelong
favorite treat of our frozen foods buyer. She introduced it
to us; we’re the lucky ones who get to introduce it to you.
Trader Joe’s Baked Rice Snacks (Yaki Onigiri) begin with
premium Grade A Japanese short grain rice, cooked and
seasoned, then fashioned into snack-size triangular shapes,
baked with soy sauce and frozen. It takes less than five
minutes to heat them in the microwave – they make excellent
snacks anytime, are unique lunchbox treats and are good
with just about any Japanese-themed meal – serve alongside
wasabi & pickled ginger for a customary presentation.
Until now, we haven’t seen anything like our Baked Rice
Snacks anywhere – well, other than the kitchen of our
frozen foods buyer or small Japanese markets. We definitely
haven’t seen any with a price as good as ours – only $2.69
for each 14.1 ounce package of eight pieces.
Only at Trader Joe’s!
Battered Fish Nuggets
$3.99 a Pound!
In the icy cold waters of the Bering Sea lies the Aleutian
Island chain. Stretching for more than 1,600 miles, the
waters surrounding these islands are home to some of the
richest fishing grounds in the world. It is from this American
territory that the wild Alaskan Pollock used to make Trader
Joe’s Battered Fish Nuggets is caught.
These tasty morsels are the fish equivalent of a chicken nugget
– though, in true Trader Joe’s form, they’re made without
artificial flavors, colors or preservatives. They also really taste
like the Pollock with which they’re made, mild and a bit sweet
– never “fishy.” Our Battered Fish Nuggets are fully cooked
and frozen, ready to heat and serve. They’re a natural for kids,
of course, but if our experience is any indication, you should
probably make enough for the adults in the room, too.
As natural and delicious as these Nuggets are, we think you’ll
be most pleased with our price of $3.99 for a one pound box.
You’ll find them in our freezers.
6
Steam in the Bag!
Raviolone in Brodo
Every culture, it seems, has its ravioli. Of course, only the
Italians call them ravioli, but consider this: the Chinese
have wontons, Eastern Europe has pierogis, German cuisine
offers Maultaschen and so on. For the latest entry in the
ravioli kingdom, please welcome Trader Joe’s Raviolone
in Brodo, one of the most satisfying ready-to-heat-and-eat
entrées we’ve enjoyed in ages.
Raviolone in Brodo (translation, ravioli in broth) features
big, hearty, mushroom ravioli and chunks of tender, flavorful
beef in a rich, beef-based broth. This is a substantial meal
for two, more akin to something you’d order in an upscale
restaurant, than something you’d normally pull out of your
freezer. And it’s so simple to prepare. It steams in the
bag, so all you do is pop the bag in the microwave for five
minutes or so. Really, that’s it. While it’s cooking, toss a
quick green salad, slice some bread and prep your plates.
This is a top-quality, great tasting dinner that can really be
on the table in about five minutes. You’ll find Raviolone in
Brodo in our freezers - $5.99 for each 16 ounce bag.
People in frigid climates have been freezing food as
a means of preservation for centuries. It wasn’t until
1923, though, that an American pioneer invented
a way to freeze fresh foods without first traveling to
Arctic climes. We salute him.
Bean so Green
You might be tempted to say “a vegetable is a vegetable,
so what’s so exciting about a bag of vegetables?” While
we applaud the question (after all, how does one learn
without asking questions?), we’ll have to disagree with
the premise when it comes to Trader Joe’s Bean so
Green. You see, this is no ordinary bag of vegetables.
This is a blend of fresh French green beans, cauliflower
(yes, we know, not green), Romanesco (a cauliflower
relative with broccoli-like color), broccoli and peas, with
a light, yet perfectly seasoned, garlic butter sauce.
In the bag, the frozen vegetables are enrobed in the sauce,
so when they cook, the sauce melts and its subtly garlicky
taste becomes a culinary complement to the veggies’
fresh flavors. Produced just for us in France, Bean so
Green makes an excellent side dish with chicken, fish or
pork. It cooks in about six minutes in the microwave or
on the stovetop. You’ll find it in our freezers for $2.99
for each 16 ounce bag.
 Cucumber Wontons
The literal translation for Won Ton (wuntun) from
Cantonese is “swallowing clouds.” Now doesn’t that
sound like fun? Even more fun? Filling those clouds with
fresh cucumber, tofu, brown rice, herbs and spices. Trader
Joe’s Cucumber Wonton Rolls are a squarely vegetarian
take on traditional wontons – and when we say squarely,
we really mean square. As in… shaped like a square. As
with all square foods bearing the Trader Joe’s name, they’re
made with only all natural ingredients – that’s no artificial
colors, flavors or preservatives. No kidding. (Okay, this
goes, for all Trader Joe’s foods, not just the square ones.)
Trader Joe’s Cucumber Wonton Rolls have been fully
cooked and quick frozen so when you’re feeling particularly
wanton, you can quickly pan-fry, microwave or even heat
them in a soup to enjoy. And their unique, square-shaped
bite size makes them perfect for party appetizers or after-
school snacks. We’re selling each 12 ounce package of
about 24 Cucumber Wonton Rolls for $2.69. You’ll find
this square deal in our freezers.
Pomegranate Seeds
12 Ounce Bags • $3.99
From the Latin for “seeded apple,” pomegranates are among
civilization’s oldest-known fruits. With origins in Southwest
Asia, pomegranates are now cultivated in hospitable climates
around the world. Lucky world.
Back to that “seeded apple” root. Clearly, pomegranates
are shaped like apples, but you sure don’t eat them the
same way. When you eat an apple, you generally discard
the seeds. With pomegranates, the seeds, or arils, are the
delicious prize, the reward for breaking through the tough
exterior and staining your hands (and perhaps your clothes,
carpets, and furniture). Trader Joe’s Pomegranate Seeds
are just that – the seeds – removed from the rind, frozen
and ready to eat, without the mess. They’re a bit crunchy,
naturally sweet and loaded with antioxidants – enjoy them
as a snack, spoon them over yogurt or ice cream or add them
to salads. We’re selling them in a 12 ounce bag for $3.99 –
talk about a prize!
Vegetable Panang Curry With Jasmine Rice
Panang curry is a traditional Thai curry that’s generally
a little more sweet and mild than most Thai curries, but
with enough spice to remind you of its origin. Trader
Joe’s Vegetable Panang Curry with Jasmine Rice is our
vegetarian take on this staple dish. Its spice blend includes
dried chilies, galangal, lemongrass, coriander root, garlic
and shallots. It’s loaded with vegetables like green beans,
zucchini, baby corn, spinach and asparagus. A blend of
7
Quinoa Duo
A Harmonious Blend
We’re known for traveling the world in search of interesting
foods and exceptional values. We’ll admit that while it’s
hard work, it’s also great fun – meeting intriguing people
and tasting the cuisines of so many of the world’s cultures.
And sometimes we get a taste of something that combines
ingredients from a number of food cultures to create an
entirely new category of cuisine. Perfect for Trader Joe’s.
Quinoa (keen-wah) was a favorite of the Incas, beloved for
both its nutty flavor and because it is higher in protein than
other grains, and a good source of iron, making it a nutritional
powerhouse. Trader Joe’s Quinoa Duo with Vegetable
Melange is a product of France, and has a distinctly French
flavor profile. It seems we’ve created a new category of
cuisine – call it FrIncan, or something like that. Whatever
you call it, you’ll love this blend of white and red quinoa
with vegetables like zucchini and sweet potato, delightfully
seasoned and ready to heat. Serve it as a side with chicken
or pork, or make a meal out of it. We’re selling Trader
Joe’s Quinoa Duo in 16 ounce bags for $3.99 each, every
day. You’ll find it in our freezers.
Brrr, I need some
clothes! The only time
I like to be this cold is
when I’m sticking my
hands into the freezers
at Trader Joe’s.
white and brown Jasmine rice complements the sweet-spicy
nature of the Panang.
Our Vegetable Panang Curry with Jasmine Rice makes
an excellent lunch or dinner for one. Five minutes in the
microwave is all it takes to bring the flavors of authentic
Thai cuisine to your kitchen. Each 12.7 ounce package is
$2.69, every day. You’ll find it in our freezers.
 Garden Patch Veggie Soup
60 Calories per serving!
Are you a fan of our Garden Patch Juice? (See page 18
for more info) Then trust us when we tell you Trader Joe’s
Garden Patch Veggie Soup is for you. This sublimely
satisfying soup is a savory blend of vegetables like tomatoes,
carrots, spinach and celery, well seasoned and bursting with
fresh vegetable flavor. Each eight ounce serving is the
equivalent of two servings of veggies, and like the vegetables
from which it’s crafted, this soup is an excellent source of
vitamins A & C, and a good source of potassium, iron and
fiber. It’s fat free, vegan, kosher parve and contains only 60
calories per serving. Garden Patch Veggie Soup is also
very well priced at $2.99 for a 32 fluid ounce, resealable
container. You’ll find it on our grocery shelves.
Reduced Guilt Potato Chips
$1.99 a Bag!
Slow kettle cooking gives these chips their crispy crunch. I’m pretty sure she should feel guiltier about that bathing
In our minds, that crunch is second only to fresh potato
flavor when it comes to “what makes a great chip.” Trader
Joe’s Reduced Guilt Potato Chips, though, achieve a
championship chip trifecta, because in addition to their super
crunch and potato-y flavor, they have 33% less fat and 20%
fewer calories than our regular potato chips.
In other words, TJ’s Reduced Guilt Potato Chips have all
the things you love about potato chips and quite a bit less of
the things you don’t. And they’re a reduced guilt value, too,
at only $1.99 for each seven ounce bag.
Reduced Guilt Brownies
Ooh, yum! Right, right, we know, probably not the best
way to start a paragraph. But really… yum! Trader Joe’s
Reduced Guilt Brownies elicit that response pretty much
wherever they travel. (Well, okay, our non-scientific travel
sampling mostly involved kitchen to table, but they were
gone by the time they reached the table, so that counts,
right?) These are fat free brownies that are rich and fudgy
enough to pass for the fully fattening variety; an unlikely
feat, we know, but the proof is in the pudding. Or, should we
say, the brownies.
Our Reduced Guilt Brownies are easy to prepare, too. Just
add nonfat vanilla yogurt, stir and bake. Done. Again, we
know: unlikely. But so true. You can even make them one
serving at a time in the microwave in less than a minute
(directions are on the box). We like these best warm, right
out of the oven. No fat reduces the guilt of eating indulgent
sweets. The low price of $2.49 for each 13.7 ounce box
pretty much removes the guilt altogether.
Lemon Ginger Echinacea Juice
Just What the Doctor Ordered
64 ounce Bottle for $3.49
Winter chill got you down? A glass of Trader Joe’s Lemon
Ginger Echinacea Juice will perk you right up. A tangy
blend of tart lemon and spicy ginger, the juice is sweetened
with honey and fruit juice (no corn syrup here) to create a
sweet-tart-spicy one-of-a-kind thirst quencher. It’s fortified
with 300 milligrams of echinacea extract per serving and
every eight ounce glass contains 100% of the Daily Value
of vitamin C. You can enjoy it cold, over ice, and it’s extra
cozy and soothing served warm, in a sturdy mug.
Like all Trader Joe’s products, Lemon Ginger Echinacea is
made for us without artificial flavors, colors or preservatives.
And like all Trader Joe’s products, it’s a very good value at
$3.49 for each 64 ounce bottle. You’ll find it in our shelf-
stable juice section.
suit than I do about my Reduced Guilt Potato Chips.
Anti Oxidant Nut & Berry Mix
‘Tis the season for healthy living. Or perhaps ‘tis the season
for comfort foods. Really, there’s no reason it can’t be
both. Trader Joe’s Anti Oxidant Nut & Berry Trail Mix
is a crunchy, healthy, delicious and wonderfully comforting
blend of roasted almonds, walnuts and cashews with plump
raisins, dried cranberries, raspberries and blueberries. We
like this one for its full fruity flavor and powerful crunch.
We’re also pretty fond of the antioxidants it gets from
the dark pigmented fruits. And as long as we’re being
completely truthful, we’ll also admit to being big fans of the
protein, fiber and the so-called “good fats” we get from the
roasted nuts.
So if you’re having trouble reconciling your healthy living
resolutions with your desire to indulge, Anti Oxidant Nut
& Berry Trail Mix is for you. You’ll find it in 12 ounce
bags in our nut & dried fruit section for $4.29 each.
8
Young man, you may
be Dutch, but I see
nothing premium, lite
or mature about you.
Excellent Source of Omega-3!
Crunchy Salted Almond Butter
with Flaxseeds
About a year ago, we introduced a new take on peanut butter
– by adding roasted flaxseeds, we managed to give peanut
butter an improved texture, flavor and nutritional profile.
Well… if we can do it for peanut butter, we can certainly do it
for almond butter, right? Of course. So we developed Trader
Joe’s Crunchy Salted Almond Butter with Flaxseeds.
We start with all natural, whole California almonds, skins
left on – this way you get the nutritious benefits of the whole
almond. The almonds are ground, leaving enough pieces to
create the “crunchy” texture, then we add Golden Roasted
Flaxseeds, which impart a decidedly nutty flavor and good
crunch, a nice complement to the rich crunch of the almonds.
The flax also adds a powerful nutritional punch – between
the almonds and the flax, Trader Joe’s Crunchy Salted
Almond Butter with Flaxseeds offers 360 mg of healthful
Omega-3 fatty acids. It also offers a great price – each 16
ounce jar is $3.99.
Joe’s O’s Go High Fiber
And Organic!
Our Joe’s O’s cereal has had the “whole grain goodness at
a great value” angle covered for years. But did you know
that this same “whole grain goodness” exists in an O-shaped
cereal that’s high in fiber and a good source of protein, too?
It’s true.
Trader Joe’s Organic High Fiber O’s are the high fiber
sister cereal to the original Joe’s O’s. Each serving contains
10 grams of dietary fiber, seven grams of protein and only one
gram of fat. Add the benefits of whole grains, and you can
clearly see we’ve got a winner on our hands. But what about
taste, you ask? Delish. Organic High Fiber O’s are super
crunchy with a little nutty flavor and just a touch of sweetness.
The price is sweet, too. Each 16 ounce box is just $2.49.
9
Premium Lite
Matured Dutch Cheese
We love pretty much all cheese, from the ordinary to
the exotic. Sometimes, though, while a cheese is neither
ordinary nor exotic, it may be a cheese with which you’re
not so familiar that’s nonetheless quite extraordinary. In
these cases, we feel it is our duty as turophiles to bang
the drum and start celebrating the cheese.
In this spirit, we’d like to introduce you to Trader Joe’s
Premium Lite Matured Dutch Cheese, a reduced fat,
aged cheese from northern Holland. Reduced fat aged
cheeses are not easy to come by, and with 33% less
fat than traditional Dutch cheeses, our Premium Lite
Matured Dutch Cheese definitely qualifies as reduced
fat, but doesn’t sacrifice full flavor. It’s a soft and creamy
cheese, delicious on crackers and equally comfortable
chunked onto salads or into soups. We’re thinking it
would make a mean mac & cheese, too. We’re selling
it in random weight wedges of about eight ounces for
$7.99 a pound (each piece will be around $4.00 or so).
Did you know...
Almonds are actually stone fruits, closely
related to peaches, plums and cherries.
Multigrain British Muffins
$1.69 for Six!
English muffins are a great alternative to plain old toast
when you’re making breakfast in a hurry. Pop them in the
toaster and in mere minutes you’ve got a crispy, chewy treat
that only gets better with the addition of butter or preserves.
Better yet, add some peanut butter to those preserves and
make a grab & go PB&J with a decidedly healthful angle.
Don’t limit yourself to breakfast, though. These muffins are
excellent for sandwiches and make it easy to make a nifty
EMP (that’s English Muffin Pizza).
Trader Joe’s Disraeli & Gladstone Multigrain British
Muffins are our multigrain take on the English muffin. Not
only do they have all the great taste and convenience of
English muffins, they also boast a good dose of multigrain
nuttiness. And the story gets better still. Each British
Muffin contains five grams of dietary fiber, much more
than the average English muffin. These muffins are above
average in just about every area except price. We’re selling
each 16 ounce package of six British Muffins for the below
average price of $1.69, every day. You’ll find them on our
bread racks.
 This is where we like to clue you in on some

INSIDER PAGES
AGES
of the inside information about how it is we do
things here at Trader Joe’s. Who knew there was
so much to know?

Quite often, people approach us and ask, “Trader Joe,
why are your cereals so cheap?” We’re going to make
the assumption that these folks mean “cheap” as in
“inexpensive,” and not “cheap” as in, well, “cheap.”
With that as a starting point, we have some answers –
the answers are better than cheap; they’re free!
Number one on the list of reasons Trader Joe’s cere-
als come with a smaller-than-expected pricetag is this:
whenever possible, we buy our cereals directly from
the companies that make them. This not only cuts
costs (important in the cheap equation), but it also al-
lows us to control the quality of what goes into every
box. Because as you know, a good price is all well
and good, but if the quality of what’s in the box isn’t
up to par, then suddenly we’re talking about that other
kind of cheap. And we don’t even want to go there.
old-fashioned, but we’re much more concerned with
what’s inside the box than what’s on the outside.
Then there are the advertising campaigns. You know
the ones. Bright, happy, smiling people eating spoon-
fuls of crunchy cereal first thing in the morning (who
is that happy first thing in the morning, anyway?),
talking to you from your television. Or maybe you’re
more familiar with the glossy magazine pages with
those same people extolling the virtues of eating one
cereal or another. We have no beef with advertising
(obviously), but it does get expensive. Again, there
has to be a way to pay for those costs; and again,
that’s generally through higher prices for you.
They can call me cheap –
I say I’m a good value.

You also won’t find nearly as many cereals at Trader

Joe’s as you’ll find in other stores. We just don’t have
the space to stock 500 different types. We also don’t
offer four different sized boxes of the same cereal.
Again, it’s all about space. If we carried as many dif-
ferent varieties and sizes of cereals as you’ll find in a
traditional supermarket, we’d probably have to com-
pletely eliminate our fresh bakery and coffee sections
– we’re quite certain that wouldn’t go over so well.
Ultimately, we think our limited space forces us to
make better decisions about the products we sell, and
that works out well for you as well as us.

Next, we put Trader Joe’s cereals in Trader Joe’s

packaging. This may seem simple, but it’s actually an
incredibly important piece of the puzzle. You see, a
good portion of the price you pay for breakfast cereals
at a traditional supermarket is made up of marketing
costs. Think about it: every cartoon character on a
box of cereal comes with a cost, a license fee the ce-
real company pays to the cartoon company to feature
that character. That cost has to be made up some-
where – generally in the form of a higher price for
you. When you buy Trader Joe’s cereals, you won’t
find any terribly fancy packaging, cartoon characters
or “prizes” buried at the bottom of the box. Call us
10
At Trader Joe’s, we don’t do big advertising cam-
paigns. What you’re reading, this Fearless Flyer?
This is our advertising. Not big, not glossy. We’re
aiming more for information than entertainment
(though if we get a chuckle out of you now and then,
that’s okay, too). You won’t see a television commer-
cial for Joe’s O’s or a magazine spread about our all
natural Apple n’ Cinnamon Instant Oatmeal. Hope-
fully what you will see is value – where great price
and top quality meet. That’s our serial purpose.
 Chariot Gypsy Red HANDY FLYER SHOPPING LIST
Bakery
Big Bold Flavors
q British Muffins (9)
Only $4.99!
q Parbaked Pugliese (13)
q Soft Sliced Whole Wheat (19)
The gypsy on the label of this full-bodied red wine
comes from a tarot deck. Not that we believe in tarot Beverages
cards or anything, but she’s alleged to be saying, q 100% Cherry Juice (18)
Chamomile Tea (3)
“You are accomplishing your goals,” which we q
q Dynamo Plus Calcium (19)
believe Chariot Gypsy Red does with gusto. q Ground French Roast Coffee (1)
q Irish Breakfast Tea (20)
Chariot Gypsy is made just for us by a small q Lemon Ginger Echinacea Juice (8)
Low Sodium Garden Patch (18)
winemaker with a big talent for handcrafting exquisite q
Organic Whole Grain Drinks (18)
wines. Known for his ability to combine distinctive
q
q Yogi Teas (5)
grapes to create stellar blends, for Chariot Gypsy
Red, he went with a fearless fusion of some enticing
Cheese
red wines from some of California’s best growing q Cave Aged Blue Cheese (16)
regions – Petite Sirah and Zinfandel give it its big, q Fontina (16)
dark fruit flavors (think plum and cassis with a hint q Lite Mature Dutch Cheese (9)
Organic American Slices (16)
of cocoa). Cabernet and Merlot round things out a
q
bit, and a hint of Sangiovese and Syrah add a little
Frozen
spice. q Baked Rice Snacks (6)
q Battered Fish Nuggets (6)
Chariot Gypsy Red is available only at your q Bean So Green (6)
neighborhood Trader Joe’s. Its price of $4.99 for a q Brown Rice (24)
Chile Rellenos (4)
750 ml bottle really does belie the quality of the wine
q
q Cucumber Veggie Wontons (7)
inside. Try a bottle. Better yet, try two. q Just Pasta (2)
q Pomegranate Seeds (7)
q Quinoa Duo w/ Veggies (7)
In Our Fresh Meat Cases... q Raviolone in Brodo (6)
Reduced Guilt Entrées (23)
Zesty Enchilada Stuffed
q
q Turkey Bolognese (2)
Vegetable Panang Curry (7)
Chicken Breasts
q q
Zesty. Zingy. Zowie. Zany. Zoinks. Words that start Grocery
q Almond Butter with Flax (9)
with “z” just sound good. And apparently, foods that q Apple n’ Cinnamon Oatmeal (17)
begin with the alphabet’s ultimate letter taste as good q Buttermilk Pancake Mix (24)
as they sound. At least that’s the case with Trader q Fat Free Refried Beans (3)
Joe’s Zesty Enchilada Stuffed Chicken Breasts. q Garden Patch Soup (8)
q Low Fat Granola (15)
q Organic High Fiber O’s (9)
We start with boneless, skinless chicken breast q Organic WW Penne (22)
halves. A whole fire-roasted green chile is laid in the q Pear Sauce Cups (17)
center and topped with both pepper Jack and Cheddar q Piquillo Peppers (21)
cheeses. The chicken is rolled, then smothered in q Queso Cheese Sauce (4)
q Raw Organic Blue Agave (19)
enchilada sauce and, finally, crushed tortilla chips. q Reduced Guilt Brownie Mix (8)
Zesty really doesn’t even begin to describe it, but it q Salsa Autentica (3)
does begin with “z,” so it’s definitely a good place q Spanish EV Olive Oil (22)
to start. q Taco Seasoning (4)
q Taco Shells (4)
q Tomato Basil Marinara (1)
At $5.99 a pound, our Zesty Enchilada Stuffed q Triple Berry Muffin Mix (20)
Chicken Breasts are a good value, and just one
example of how we continually zcour the globe Produce & Flowers
Blood Oranges (14)
for the most zatisfying foods at the fairest zprices. q
q Blueberries (15)
Zelicious! q Cut Pineapple Spears (17)
q Dutch Tulips (21)
11
q Gold Potatoes (15)
q Organic Herb Salad (15)
q Organic Lemons (14)
q Pink Lady Apples (14)
q Red Bell Peppers (14)
q Sunshine Bouquet (17)
Refrigerated Products
q Avocado’s Number Guacamole (4)
q Boneless Pork Cutlets (2)
q Boneless Skinless Chicken Breasts (3)
Fully Cooked Pot Roast (13)
q
q Greek Style Vanilla Yogurt (18)
q Italian Country Salad (12)
q Italian Sausage & Peppers (22)
q Manicotti w/ Mushroom Sauce (2)
q Mediterranean Hummus (13)
q Orange Juice No Pulp (20)
q Org. Probiotic Yogurt Smoothies (20)
q Stuffed Peppers w/ Turkey (12)
q Zesty Enchilada Stuffed Chicken (11)
Snacks ‘n Sweets
q 100 Cal PackCookies (19)
q Antioxidant Trail Mix (8)
q Apple Clusters (21)
q Chewy Oatmeal Cookies (18)
q Dark Chocolate Lover’s Bar (23)
q Dark Choc. Pom Seeds (16)
q Dark Choc. Pretzel Slims (16)
q Freeze Dried Strawberries (13)
q Reduced Guilt Potato Chips (8)
q Reduced Guilt Tortilla Chips (24)
q Sesame Honey Cashews (12)
Vitamins ‘n Supplements
Active 50+ Multivitamin (5)
q Oranges & C Chewables (5)
q Resveratrol (5)
q Superfood Drink Mixes (5)
Wine ‘n Beer
q Beringer 3rd Century Chard (1)
q Chariot Gypsy Red (11)
q Douglas Oak Napa Syrah (15)
q Green Fin White (12)
q Sonoma Vineyards Wines (22)
Other Things You Need
q Peppermint Toothpaste (21)
q
q
q
q
q
Things You Don't Need
q
q
q
 Green Fin White Wine Made from Organic Grapes
$3.99 a Bottle! Wow!
Not too long ago, wines made from organically grown
grapes focused less on the wine and more on the organic, the
thinking being that if you were going to drink organic, you
were probably more concerned with the organic than with
the wine itself. Thankfully, times have changed.
In that spirit, we’re thrilled with Green Fin California
White Table Wine. This is a light, crisp, easy-drinking, pale-
straw-colored wine, made for us by one of our most reliable
wine partners. The winemakers really made a commitment
Sesame Honey Cashews
Trader Joe’s Sesame Honey Cashews are the delicious
result of our buyer and our supplier in Thailand working
together to perfect the flavor and texture combination. One
of the first things you’ll notice about these nuts is their
sesame seed coating. We’ve used teeny little sesame seeds
that are somewhat uncommon here in the States, but typical
of what is found in Southeast Asia. The cashews are candied
with the nut/seed combo in small batches – this helps us
ensure quality and consistency in every batch.
Perhaps what sets these nuts apart most is their “are they or
aren’t they” mystique. Most candied nuts are more candy
than nuts, but because these are lightly candied, rather than
covered with a thick layer of candy coating, you can actually
taste the nuts, the seeds and the sweetness in every bite. No
mystery there. Just deliciousness – and yes, that’s a real word.
We’re selling each 16 ounce bag for $5.49, every day.
Fresh Stuffed Red Bell Peppers
This is comfort food, pure and simple. But it’s a bit on the
sophisticated side, and it’s made with all natural ingredients,
so it’s comfort food with a TJ’s twist, if you will.
Trader Joe’s Stuffed Peppers with Seasoned Turkey &
Rice is an entrée that’s suitable for lunch or dinner, and
appropriate for family or guests. Each package contains
two hollowed-out halves of a red bell pepper, stuffed with
a well-seasoned blend of ground turkey and rice. It’s fully
cooked and a snap to prepare - just heat in a conventional
or microwave oven - so you can have an impressive dinner
on the table in just minutes. Add a salad or some steamed
veggies and a warm loaf of crusty bread and you’ve got
dinner for two in ten minutes or less. For a crowd, TJ’s
Stuffed Peppers make a beautiful presentation on a platter
in the center of the table. We’re selling each 15 ounce
package for $4.99.
12
to making good, approachable wines that just happened to
be made from organic grapes, rather than organic wines that
may or may not be good. This one features smooth, subtle
flavors of pear, nectarine and orange blossom – it’s good
with pasta, chicken or fish, and its refreshing finish makes it
an excellent aperitif.
Green Fin California White Table Wine is a good wine
at a great price – only $3.99 a bottle! We’ve tasted a lot of
wines made from organic grapes, and we haven’t found any
nearly this good for anywhere near this price.
Cheaper than a European vacation!
Country Italian Salad
One thing we’d never even think to argue about is that
Italians know their food. Any way you look at it, Italy is
a country renowned for its cuisine – and with good reason.
From pasta and risotto to pizza and gelato (and everything
in between), this is cuisine that pleases across the culinary
spectrum.
We’d like you to think of Trader Joe’s Country Italian
Salad as your ticket to an Italian vacation, without the high
price of a plane ticket, rental car, hotel accommodations
and trip insurance. Who knew a salad could be such a truly
economical alternative to actual travel? This salad fits the
bill. A base of Romaine lettuce is topped with white beans,
shredded carrots, bell peppers and shaved Parmesan cheese.
This hearty mix comes with a little tub of Parmesan garlic
vinaigrette dressing so the salad stays fresh and crisp and
you can dress it to your liking. Trader Joe’s Country
Italian Salad comes in an eight ounce container for $2.99
(try getting a plane ticket for that!). Look for it in our
refrigerated cases.
I thought my sword
climbing routine was
fresh until I tried Trader
Joe’s Stuffed Peppers.
Dinner in Minutes!
Fully Cooked Pot Roast • Ready to Heat & Serve
Yes, you read that correctly. It really does say Fully Cooked
Pot Roast. What it doesn’t say is that this miracle of a dinner
solution goes from fridge to table in three minutes or less!
And this is no February Fantasy story; it’s reality.
Trader Joe’s Fully Cooked Pot Roast, we’ll admit,
doesn’t look like much in the package. It’s when you heat
this unassuming-looking hunk of meat that it really comes
into its own, finds its place in the world, achieves greatness.
Parbaked Pugliese • Traditional Italian Loaf
The Italian countryside is dotted with small bakeries that
produce some of the most mouth-watering breads we’ve
ever found. The past 20 years or so have seen a surge in
local bakeries here in the U.S. that specialize in handmade
traditional Italian country breads. Our Parbaked Pugliese
(poo-lee-eh-se) is one of the better examples we’ve tasted.
Most common in Italy’s Apulia region, Pugliese is also
known as Pagnota. It is a large loaf that, depending on
Freeze Dried Strawberries
Once relegated to pocket-sized packs in stores that specialize
in camping and backpacking supplies, freeze dried fruits
have become a staple in our dried fruit & nut section at
Trader Joe’s. If you haven’t tried them yet, we think Freeze
Dried Strawberries are a delicious introduction.
These are strawberry slices that have undergone a special
freeze-drying process so they remain extremely flavorful,
but unlike conventionally dried berries, they pack a bit
of a crunch. They’re great for snacking anytime – we’ve
Mediterranean Hummus with Pine Nuts
16 Ounce Tub • $3.99
Trader Joe’s Mediterranean Hummus with Pine Nuts
is made just for us with premium garbanzo beans, just
like all our hummus. Where this one is different is in its
consistency. Because the texture of hummus tends to be
different depending on where in the world it originates,
we thought it was time to introduce some of that variety
into our stores. So this Mediterranean Hummus is very
smooth and creamy, a bit more “whipped” than many other
hummus choices. We’ve also taken the liberty of topping
13
And honestly, there aren’t too many things in this world that
can achieve greatness this simply – about three minutes in
the microwave. That’s all the time it takes for our Fully
Cooked Pot Roast to become a delicious entrée that’s ideal
for a weeknight supper as well as dinner for company. Serve
it with roasted vegetables and a loaf of warm, crusty bread
for a complete, and completely satisfying, meal in minutes.
Trader Joe’s Pot Roast comes in a one pound package for
$6.99, every day. You’ll find it in our refrigerator cases.
the bakery, can weigh as much as ten kilos – that’s more
than 22 pounds! Ours isn’t quite that large – it’s a much
more manageable eight ounces – but it’s as delicious as
anything you’ll find in the Italian countryside. Trader Joe’s
Parbaked Pugliese has a rustic crust and porous, chewy
crumb, and because it’s parbaked, you get to experience the
delightful aromas of freshly baked bread coming from your
kitchen – without any of the work. We’re selling each eight
ounce loaf for $1.99, every day.
found that kids, especially, find them not only delicious but
fascinating as well. We like to add them to cereals for a little
added flavor, and of course, they’re perfectly at home on the
trail, as part of a mix or on their own.
Trader Joe’s Freeze Dried Strawberries come in a 1.2
ounce resealable bag – that may not sound like much, but
it takes 12 ounces of fresh, ripe strawberries to produce this
much freeze dried fruit. We’re selling each bag for $3.49.
(We recommend that you keep the bag tightly sealed after
opening to preserve the crunch.)
the Hummus with crunchy pine nuts, creating a distinctive
flavor and texture profile we think you’ll really enjoy.
When we introduced this smooth & delicious hummus back
in 2006, it quickly became a favorite among customers and
crewmembers alike. We’ve heard folks say this is their
“favorite” hummus. We won’t take a position, other than to
say it’s good. Really good. It’s also a great value at a mere
$3.99 for each 16 ounce tub.
 Organic Lemons
Remember the old saying, “When life gives you lemons,
make lemonade?” We’d like to suggest that while this is
indeed good advice, we think it’s a bit short sighted. After
all, lemons are useful for much more than simply making
lemonade. For example, a simple squeeze of lemon juice onto
fish or vegetables, or into soups, is a good way to add flavor
without adding fat or calories. Lemon zest is a “must add”
for any number of recipes. Lemons are the key ingredient
in this simple salad dressing: lemon juice, olive oil, salt &
Josephine desperately wanted to be a Pink Lady,
but she was a bit too blue for their taste.
Red Bell Peppers
Red Hot Price
$1.29 Each!
While you probably know that Red Bell Peppers are super
crunchy snacks, add zing to a salad and are positively blissful
sautéed with a bit of olive oil, you might not be aware that
they contain at least 75% more vitamin C than citrus fruits,
making them a healthful treat. On top of that, Trader Joe’s
Red Bell Peppers are consistent, too.
Trader Joe’s Red Bell Peppers are greenhouse grown to
our exacting specifications and must pass our strict quality
controls before we bring them into our stores. This means
that you’ll get consistent size (really big!), consistent flavor
(vibrant and sweet!), consistent crunch (CRUNCHY!) and
consistent pricing (super, excellent, low, value price!) – a
mere $1.29 for each generous-sized pepper. Our supplier
uses glass greenhouses, providing consistent (there’s that
word again) growing conditions, so that no matter the time
of year, these Red Bell Peppers are always everything you
expect them to be.
14
pepper. It’s excellent with our Organic Herb Salad (p. 15).
And if your throat is a little scratchy, try adding fresh lemon
juice and a bit of honey to a mug of hot water – it’s a simple,
and very soothing, home remedy that will take the edge off.
So we say, “When life gives you lemons, diversify!” And
do so with a one pound bag of Trader Joe’s Organic
Lemons. Each bag is $1.99 – diversification has never been
so affordable.
Organic Pink Lady Apples
When we first heard tell of this particular apple
variety, we had visions of teenage girls from the
50’s in pink satin jackets, swooning over a bunch
of guys in leather jackets. Then, of course, we
remembered we were talking apples and not
characters from Grease, and we came to our
senses.
Instead, Pink Lady Apples, only around since
about the mid 1980’s, are crisp, tangy-tart apples
that are the result of a cross between the Golden
Delicious and Lady Williams varieties. They’re
excellent baking apples – pies, tarts, breads, cakes,
crisps or just baked with a bit of brown sugar and
cinnamon – and excellent with strong cheeses like
our Cave Aged Blue Cheese (p. 16). Slice them
thinly and include in your next grilled cheese
sandwich – you won’t be disappointed. You also
won’t be disappointed in our price. We’re selling
Organic Pink Lady Apples from the state of
Washington in a two pound bag for $2.49, every
day.
Blood Oranges
A Red Orange Treat
Can they still be called oranges if they’re not? Orange, that
is. Sure, on the outside, blood oranges are just as orange as
their orange cousins. But when you peel back the skin, what
you find is deep, raspberry-colored flesh that defies the very
essence of orange. But still, in flavor, texture and nutritional
power, these are definitely oranges. And so you have it.
Trader Joe’s Blood Oranges, grown in California, come
in a two pound bag. They’re excellent snacks – and great
conversation starters – are delicious on salads and, with
just a little effort, make intriguingly delicious juice. We’re
selling each bag for $1.99, but we won’t have them for too
long. The season is short, and by the end of March, they’ll
be gone until next winter.
 Organic Herb Salad
In the world of greens, it’s important to remember that all
lettuces are not created equally. And while we are equal
opportunity lettuce lovers, we feel it’s important to recognize
and celebrate differences. Some have a bitter taste, some are
sweeter. Some have large leaves, some small. And some
reach their peak flavors when combined with other greens.
That’s how we feel about our Organic Herb Salad. This
is a unique mix, and one of our best selling lettuce blends.
We start with an assortment of organic baby greens for
maximum flavor. Then we add a blend of fresh organic
dill, cilantro and flat leaf (Italian) parsley to really jazz it
up. This is a terrific mix right out of the bag - of course,
we always recommend rinsing bagged salads before eating
for enhanced freshness. You can also liven it up with dried
cranberries or cherries and some shaved Fontina Cheese (p.
16). And it’s a value, too. Each five ounce bag is just $1.99
and will make appetizer-sized salads for four or more.
Gold Potatoes • 3 Pound Bag • $1.99 Every Day!
These potatoes are worth their weight in gold. There’s no
need to look for a rainbow to find this pot (bag) of gold.
Every bite is a gold mine of great taste. This is a gold-en
opportunity to get great tasting potatoes for a super price.
Well… now that we’ve dispensed with the metaphorical, we
can get down to the real thing, Trader Joe’s Gold Potatoes.
These are medium sized (about 2¼”), yellow fleshed potatoes
whose color comes from beta carotene (yes, the same beta
carotene responsible for the carrot’s orange-ness). Their rich,
Lowfat Granola with Almonds
We’re not so much about adhering to conventional wisdom
as we are about proving it’s not true. We didn’t buy in to
the conventional wisdom that rock & roll was a fad, we
didn’t buy into the conventional wisdom that mullets were
attractive, and we definitely didn’t buy into the conventional
wisdom that great-tasting granola had to be loaded with fat.
We just knew there had to be a better way. And, wouldn’t
you know it, there was. There is! And we have it!
Trader Joe’s Lowfat Granola with Almonds is everything
you want from granola – crunchy, flavorful and natural –
without the high fat content of most granolas. And it gets
a naturally sweet & crunchy boost from the sliced almonds
packed inside. And did we mention it has five grams of
dietary fiber per serving? We weren’t kidding when we said
conventional wisdom was wrong.
Trader Joe’s Lowfat Granola with Almonds comes in a
16 ounce box for $2.79, every day. You’ll find it with the
breakfast cereals.
15
Wow! What a deal!
Douglas Oak Napa Syrah
A Really Good Red • $8.99
This is a big wine, so the oak tree struck us as the perfect way
to symbolize it – big, bold, rather majestic, solid, but without
any ego to get in the way. Then, of course, there’s the fact
that the wine aged in French oak barrels for 18 months. And
let’s not forget the pedigree factor. All of the grapes hail
from Oakville, at the center of the famed Napa Valley.
Now let’s move on to actual characteristics. Powerful
and majestic, this is a brawny, complex wine that boasts
blackberry, cocoa and coffee notes, with subtle hints of
anise. A hint of smoke and light allspice imparted from
the oak barrel aging rounds out the flavor profile in stately
style. Somewhat soft, focused tannins make this wine a real
standout in the bold, strong red category. Through our close
vini-relationships, we were able to source a limited number
of cases of this wonderful wine. We’re selling Douglas Oak
Napa Syrah for $8.99 per 750 ml bottle, while it lasts.
creamy flavor and velvety smooth texture make them pretty
much perfect for mashing. They also make a good impression
roasted, baked or broiled. They make a great impression on
your wallet – each three pound bag is $1.99, every day.
We recommend storing our Gold Potatoes (and all potatoes,
for that matter) in a cool, dark place. But don’t refrigerate
them – that will cause the potato’s starch to convert to
sugar.
Fresh Blueberries
24 ounces • $5.99
A pound and a half of Trader Joe’s Fresh Blueberries
for $5.99? That’s right! These are big, juicy, flavorful
blueberries. Naturally fat free, blueberries are known for
their sky-high levels of antioxidants known as anthocyanins.
Blueberries are also known for their sweet-tangy flavor that’s
good with everything from yogurt to ice cream, muffins
to pancakes, smoothies to cocktails (doesn’t a blueberry
Martini sound great?). Blueberries are also delicious eaten
out of hand, straight from the container – we do recommend
washing them first, of course. A snack food that tastes this
good and has a mere 84 calories in a one cup serving? Sign
us up!
Trader Joe’s Fresh Blueberries can be found in our produce
section. Each 24 ounce recyclable clamshell container is
$5.99.
 Fontina Cheese from a Master Cheesemaker
The origins of Fontina can be traced back more than a
thousand years to the Italian Alps. And while this distinctive
cow’s milk cheese is still produced in the region, there is
also excellent Fontina cheese made in a number of other
parts of the world.
To wit, Trader Joe’s Fontina Cheese comes to us from
a Wisconsin Master Cheesemaker. To attain the level
of Master Cheesemaker, the artisan must have at least 10
years of licensed experience, take numerous courses and
complete a 3-year apprenticeship for each cheese for which
certification is sought. Even after certification, to ensure
quality and consistency, samples of a maker’s cheese must
Dark Chocolate Covered
Pretzel Slims
We started something of a revolution when we introduced
Trader Joe’s Pretzel Slims a couple of years back. Sure, you
may think that’s an exaggeration, but think about it – a thin,
crunchy hybrid of cracker and pretzel, delivering all the best
attributes of both… that’s revolutionary, dear snack-seeking
friends.
Far from resting on our revolutionary laurels, we like to re-
imagine even our best ideas, and that’s how we came up with
Trader Joe’s Dark Chocolate Covered Pretzel Slims. We’ve
taken our original creations and dredged them in smooth dark
chocolate, and in the process, fashioned a sweet-salty snack
that is, frankly, irresistible. Even with the chocolate, they still
live up to their “slim” moniker, and we’re selling them for the
slim price of $2.99 for each six ounce bag.
Organic American Cheese Slices
American cheese. If you’re a fan, you’ve probably noticed
it missing from our cheese selection. And you told us so.
And we heard you – loud and clear – which is why you’ll
now find that Trader Joe’s Organic American Cheese
Slices have taken their rightful place in our cheese case.
Our Organic American Cheese comes to us from a family
farm in Wisconsin. It’s produced for us using organic milk
from cows not treated with artificial growth hormones. It’s
also made without artificial flavors, colors or preservatives,
contains just 50 calories per slice and is low in cholesterol.
American cheese is known for its terrific melt-ability, and
ours passes this test with flying colors, making it a natural
for grilled cheese or cheeseburgers. Because the slices are
individually wrapped, this is an easy on-the-go snack, too.
We’re selling each eight ounce package of Trader Joe’s
Organic American Cheese Slices (12 slices) for $3.49,
every day.
16
be submitted over time for evaluation. And what does the
Master Cheesemaker designation mean for you? Long story
short: really great cheeses.
And that brings us back to the cheese itself. The unique
aging process by which Fontina is crafted results in cheese
with a delicately nutty flavor and a hint of honey. Not too
soft or too firm, Trader Joe’s Fontina has a consistency
similar to Emmenthaler, and is suitable for both shredding
and slicing. Liven up your lasagna with grated Fontina,
or slice it and serve it as an hors d’oeuvre with fresh fruit.
We’re selling Fontina in random weight wedges of about
9.5 ounces for the super price of $4.99 a pound.
Cave Aged, Artisan Crafted
Blue Cheese
To the uninitiated, it may seem strange that cheese would be
aged in caves. Legend has it, though, that the world’s first
blue cheese was developed in the natural caves of France,
where temperature and humidity conditions were ideal
for this purpose. Trader Joe’s Cave Aged Blue Cheese
continues this tradition in sandstone caves in Minnesota.
TJ’s Cave Aged Blue Cheese is a complex cheese
whose flavor is the result of the dedication of true artisan
cheesemakers. It is premium, handmade cheese with deep
bluish-green veins and strong, savory flavor. This is a
terrific cheese to serve cold, crumbled atop a salad or with
sliced fruit. Bring it to room temperature, and it’s delicious
with crackers or melted over a steak or burger. Of course,
its bold flavors mingle beautifully with hearty red wines like
Cabernet Sauvignon. And because it melts so well, it’s a
great cheese for sauces – potatoes au gratin anyone? We’re
selling Trader Joe’s Cave Aged Blue Cheese in random-
weight wedges of about eight ounces for $6.99 a pound, a
fantastic price for cheese with such a pedigree.
Dark Chocolate
Pomegranate Seeds
Exclusively at Trader Joe’s
Good news! Antioxidant rich pomegranate seeds are now
available covered in antioxidant rich dark chocolate! It’s an
antioxidant love fest, and you can get in on the love at Trader
Joe’s. Not sure what to expect from this unexpected pairing?
So good. The seeds have a little crunch, or, perhaps more
accurately, a little “pop,” and the chocolate is a semi-sweet
dark, so it provides a delicious balance to the tartness of the
pomegranate seeds. We like them by the handful, and we’ve
also found that they’re quite wonderful on ice cream.
We’re selling each five ounce tub of these kosher certified
treats for $2.99 – another antioxidant rich value you’ll find
only at your neighborhood Trader Joe’s.
All Natural. No Preservatives.
Apples & Cinnamon Oatmeal
There are lots of choices when it comes to flavored oatmeal.
When you compare the offerings in a traditional supermarket
to those you’ll find at your neighborhood Trader Joe’s,
though, you’ll find that you’re not really comparing apples
to apples.
Speaking of apples, Trader Joe’s Apples & Cinnamon
Instant Oatmeal is a great example of what sets our oatmeal
apart from the crowd. Like other instant oatmeal, ours comes
packaged in individual servings and can be prepared in about
a minute and a half. Where ours veers off onto a better path
is in its ingredients. We use only natural ingredients like
whole grain rolled oats, sugar, sulfite-free dried apples and
ground cinnamon. We don’t use high fructose corn syrup,
and we never add artificial flavors, colors or preservatives of
any kind. Our Apples & Cinnamon Oatmeal is low in fat,
has three grams of fiber per serving and is a good source of
seven vitamins and minerals. Best of all, it actually tastes
like apples and cinnamon. Imagine that!
We’re selling Trader Joe’s Apples & Cinnamon Instant
Oatmeal in boxes of 10 packets for the everyday price of
$2.29 – that’s just 23 cents a serving! How ‘bout them
apples?
Fresh Cut Pineapple Spears • How Sweet They Are!
If you love the taste of fresh pineapple but you’re not such a
big fan of cutting and peeling said fresh pineapple, Trader
Joe’s Fresh Cut Pineapple Spears will bring incalculable
joy to your life. Inside each 16 ounce re-sealable tub you’ll
find freshly cut and peeled pineapple spears and nothing
else. We use a special breed of pineapple grown in Costa
Rica – they are the sweetest pineapples we’ve ever tasted,
Sunshine Bouquet
$7.99 Every Day!
We could all use a little sunshine, don’t you think? A relief
from winter’s cold hand would bring some much needed
warmth to the day. Well, we can’t promise you warm, sunny
days, but we can promise the bright, beautiful, affordable
Trader Joe’s Sunshine Bouquet. That’s something, right?
Sunshine Bouquet is a bright yellow combination of yellow
roses, sunflowers, Gerbera daisies and yellow carnations,
with other yellow flowers of the season and just enough
foliage to complement the flowers (i.e., not so much that
you feel like you’re paying for foliage). It virtually screams
sunshine. Especially sunny is the price of $7.99. And if you
change the water daily, this price will seem like an even
bigger value, because the flowers will stay beautiful for as
long as seven days – that’s a whole week, by the way.
17
Pear Sauce Cups
4-Pack • $2.49
Here’s a bit of pear trivia that’s sure to enliven your
conversations while enjoying the naturally sweet flavor of
Trader Joe’s Pear Sauce Cups. In 17th century England, a
schoolmaster named John Stair sold some pear tree cuttings
to a grower named Williams, who promptly named the
variety after himself. The Williams pear became a staple
variety, and when brought to the New World it was planted
by one Enoch Bartlett. Unaware of the origins of the pear,
Mr. Bartlett named it after himself, and from then on, the
Williams Pear became known as the Bartlett Pear. Well,
at least in the United States. In Great Britain and beyond,
they’re still Williams Pears.
Now that you have interesting tidbits for discussion, we
can get down to business. Trader Joe’s Pear Sauce Cups
contain 100% Bartlett Pear sauce made with pears picked
at the peak of ripeness. They’re cooked slowly in small
batches to preserve the pears’ flavor and texture, and we
never add sugar or other sweeteners. If you’re an apple
sauce fan and a lover of pears, you’ll love Trader Joe’s
Pear Sauce Cups. We’re selling each 4-pack of four ounce
cups for $2.49, every day.
and they taste as fresh as they would if you’d cut and peeled
them yourself. Which, of course, you don’t have to. Cool,
huh?
Enjoy our Pineapple Spears as a snack, straight from the
fridge. Or chop them to use in salsas or even add to avocado
to make pineapple guacamole. However you use them,
they’re sweet tasting and a sweet deal at $3.29 for each 16
ounce tub. You’ll find them in our refrigerated produce
section.
Nothing bouys my Okay, that explains
spirit like Trader Joe’s your outfit. What
Sunshine Bouquet. about the shrimp guy?
 Organic Whole Grain Drink
Dairy & Gluten Free
Here’s an entirely new entry in the “non-dairy milk” category.
There’s soy milk, and rice milk and almond milk and the like.
But we haven’t seen whole grain milk until now. Trader Joe’s
Organic Whole Grain Drink (Original and Unsweetened
varieties) is a delicious, nutritious blend of organic whole grains
– brown rice, amaranth, millet and quinoa. This combination
makes a silky smooth, delicious dairy milk alternative, enriched
with vitamins A, B12, C, D and Calcium. It’s also gluten free
and nut free, low in fat and a good source of fiber.
Trader Joe’s Organic Whole Grain Drinks are refreshing
beverages, delicious over cereal and a good replacement
for milk in recipes. We’re selling each 32 ounce resealable
container for the great value price of $1.99, every day.
Low Sodium Garden Patch
After tasting this flavor-filled multi-vegetable juice, your
first reaction will likely be “Wow!” Trader Joe’s Low
Sodium Garden Patch is a blend of juices – carrot, celery,
beet, parsley, lettuce and watercress – with tomato paste, red
pepper purée and other natural flavors. It tastes similar to
the vegetable juices you’ll find elsewhere, but unlike many
of them, it’s 100% juice. It also has all the flavor of our
original Garden Patch, but with a stunning sodium reduction
of 80%! This information will likely lead to your second
reaction… “What?!?” But it’s true; 80% less sodium than
the original. It has a little kick to it (a bit of red pepper
powder provides this) and is bursting with fresh vegetable
flavor – we promise you won’t miss the salt.
Try Trader Joe’s Low Sodium Garden Patch on its own
over ice, with a celery stalk for garnish, or as a make-shift
Bloody Mary Mix with your favorite vodka. We’re selling
each 64 ounce, shelf stable bottle for $3.29, every day.
Before Trader Joe’s 0% Greek
Style Yogurt, I was insecure.
Now, I’m confident enough to go
to the beach in this very revealing
bathing suit.
18
100% Cherry Juice
We love cherries in all of their various incarnations. Sweet,
tart, fresh, dried… and of course, juiced. Much of what
you’ll find in the marketplace labeled “cherry juice” is
actually a blend, or cocktail, of juices, with cherry juice as
a mere ingredient. But Trader Joe’s 100% Cherry Juice
is exactly that, 100% tart, tasty cherry juice, with nothing
added. Like a good pucker now and then? Drink it straight
or over ice. Add it to a cocktail (with or without alcohol)
or mix it with other juices to suit your individual tastes.
We’ve even heard tell of delicious smoothies resulting from
the addition of this cherr-ific juice.
We’re selling each 32 ounce bottle of Trader Joe’s 100%
Cherry Juice for $3.99, every day.
Charmingly Chewy
Oatmeal Raisin Cookies
We like to think of ourselves as forward thinking, always
searching for foods that take us places we’ve never been. But
we’ll also admit to a bit of nostalgia sometimes, especially
when it comes to things like cookies. And that’s what makes
Trader Joe’s Charmingly Chewy Oatmeal Raisin Cookies
so near and dear to us – they taste so much like the cookies
we enjoyed growing up, if we didn’t know better, we’d be
sure mom was in the kitchen baking!
These are good cookies, plain and simple, made with all
natural ingredients like whole grain rolled oats and plump
raisins. They’re moist and chewy, great with a glass of milk
or a cup of tea (we suggest our Irish Breakfast Tea, page
20). We’re selling them in a nine ounce box for the nostalgic
price of $2.99, every day.
Greek Style Vanilla Yogurt
Fat Free • 16 Ounce Tub • $2.79
Greek-style yogurt was pretty much an anomaly in the U.S.
a decade ago. Once it hit, it pretty much took the yogurt
world by storm. And why not? It is similar in texture to
sour cream, but with all the pleasant tang of yogurt. In the
case of Trader Joe’s Greek Style Vanilla 0% Yogurt, that
pleasant tang and thick, creamy texture comes without any
fat. That’s right, fat free, and feels like sour cream in your
mouth. Sounds like a fantasy, but it’s real.
Trader Joe’s Greek Style Vanilla 0% Yogurt, flavored
with real vanilla, is made just for us from the milk of cows
not treated with artificial growth hormones. Serve it with
fresh fruit or granola for breakfast, add a bit of honey to
make a sweetly satisfying dessert, or enjoy it as a snack,
with or without στολές (that’s accoutrements, in Greek).
We’re selling it in 16 ounce tubs for $2.79 each, every day.
A sweet alternative…
Organic Raw Blue Agave Nectar
$2.99 for 11.75 ounces
Our Organic Raw Blue Agave Nectar is made from the
nectar of the blue Weber agave plant. This is an impressive,
cactus-like plant with far-reaching, smooth, green leaves
springing from one core. From the core of the plant, also
known as the piña, one can produce both tequila and a
delicious natural sweetener. Seldom are these mistaken for
each other.
For a number of years, we’ve carried an Organic Agave
Syrup; we’ve just recently introduced this Organic Raw
Blue Agave Nectar, which is a great substitute for people
who prefer their foods in a more raw, natural state. This is
an all natural sweetener that can be used in place of sugar
on fresh fruit or in hot or cold drinks – we’ve heard of
mouthwateringly marvelous Margaritas being made with
this Nectar of the gods! It’s quick dissolving, so there’s
no gritty, sugary feel. A national magazine just listed it as a
“hot food” of 2010 – and featured a national brand at a very
high price. At Trader Joe’s, each 11.75 ounce bottle is only
$2.99, every day.
Considering the “cookie diet”? Consider this: a
pack of cookies has only 100 calories, and a cup of
juice has 100% of the Daily Value of 12 vitamins,
plus 33% of a day’s calcium. We’re not advocating
living on cookies & juice. Just considering...
Oatmeal Chocolate Chip Cookies
100 Calorie Packs
We’re Trader Joe’s, and we have cookie issues. We bring
home a tub of cookies, and before you know it, we’ve
devoured said tub’s entire contents. We’ve tried simple self
control techniques. Didn’t work. We’ve tried hypnotherapy
(you don’t want the cookie, you don’t want the cookie – yeah
right!). We’ve even tried threatening ourselves with harm –
problem here was we knew our follow through would be
as reliable as our self control. But then we discovered the
solution to our cookie conundrum – portion-control, 100
calorie packs of some of our favorite cookies. Success!
Trader Joe’s 100 Calorie Packs Oatmeal Chocolate Chip
Cookies are crunchy little cookies in convenient packs of
100 calories each. Think of them as self control, in a bag.
No artificial flavors, colors or preservatives, no trans fats
and no high fructose corn syrup. Just good tasting, kosher
certified cookies in sensible-sized packs. We’re selling each
box of six 100 calorie packs for $2.29, every day.
19
Great Bread. Less Dough.
Soft Whole Wheat Bread
Big 24 Ounce Loaf for $2.49!
Some stores have sales every week to draw you in. One
week you may get a good deal on product A, but pay dearly
for product B. The next week, product A’s price has gone
back up, while product B is on sale. Who can keep track? At
Trader Joe’s, you never need to keep track of which prices
are low when, because we offer the best everyday value
prices on everything we sell. Every day.
Like Trader Joe’s Soft Whole Wheat Bread. An inspired
marriage of whole wheat and soft, sandwich-perfect bread,
each loaf is made with 100% whole wheat flour, with just
a touch of honey. Low in fat and a good source of fiber
(three grams of fiber in every slice), this bread makes super
sandwiches and terrific toast. And at a mere $2.49 every day
for each 24 ounce loaf, it’s a value you can count on every
time you shop at your neighborhood Trader Joe’s. You’ll
find Soft Whole Wheat Bread in our fresh bakery section.
Dynamo Juice plus Calcium
Some products are complex, prompting us to provide you
with lots of information. Some, pretty simple. Trader Joe’s
Dynamo plus Calcium falls into the simple category. Simple
because while it does have a number of components, they’re
all really simple: five fruit juices (white grape, pineapple,
orange, apple and lemon) fortified with 12 vitamins and
calcium, with no added sweeteners. A single eight ounce
serving of Dynamo plus Calcium packs a nutritious punch
unmatched by most fruit juices, because it’s not only enriched
with vitamins, it contains a full 100% of the recommended
daily value of all 12 of those vitamins, plus 33% of the
calcium you need every day – that’s the same amount of
calcium you’ll get in a glass of milk! Maybe best of all, a
64 ounce bottle of this dynamite juice is just $3.79. Simply
delicious juice. And a simply terrific value.
One bag of Oatmeal
Chocolate Chip Cookies!
Is that too much to ask?
Naturally sweet!
100% Pure Florida Orange Juice
$2.99 a Half Gallon
This is the time of year when you can expect the “orange juice
wars” to commence. Prices will go up and down, coupons
will come and go, and you’ll be left more confused than when
you began. Unless, of course, you buy your orange juice from
Trader Joe’s. This, not surprisingly, is the option we suggest.
Trader Joe’s Orange Juice (No Pulp) is made with 100%
Florida oranges – much of the orange juice you’ll see on
other store shelves is a blend of juices from Brazil, Mexico
and other states in the U.S. Those juices are just fine, but we
find Florida oranges to be naturally sweeter than pretty much
any other oranges, and there’s nothing like the naturally
sweet flavor of a cold glass of O.J.
When you buy your Not from Concentrate Orange Juice
at Trader Joe’s, though, you can count on more than simply
great-tasting juice. You can count on a great value, every day.
It’s priced at $2.99 for a 64 ounce carton – a truly excellent
value – and that price won’t change unless our costs change.
No coupons, no keeping track of sales, just an honest value
on some honestly delicious Orange Juice, every day.
Irish Breakfast Tea
80 Bags for $2.99!
Countless treatises have been written on Irish culture and
its impact on the world at large. In our opinion, though,
not enough of those treatises have been about tea. Though
they drink their share of coffee as well, the Irish have one
of the world’s highest rates of tea consumption per capita.
We think it’s safe to say that when people drink this much
tea, they know their stuff, so we’ve developed Trader Joe’s
Irish Breakfast Tea with these traditions in mind.
Whether or not you’re Irish, if you’re a tea drinker, we
think you’ll love our Irish Breakfast Tea. It’s a full-bodied
blend of teas from around the world, including Kenya and
the Assam Valley at the base of the Himalayan Mountains –
regions renowned for their high quality teas. The traditional
Irish breakfast is rich, and hearty enough to nourish body and
soul for much of the day. Trader Joe’s Irish Breakfast Tea
was created to be bold enough to hold its own with such a
big breakfast. In the cup, it’s full-bodied, bright and mellow,
with or without milk – milk being a customary addition for
the Irish. We’re selling each box of 80 tea bags for $2.99.
20
Triple Berry Bran Muffin Mix
Only at Trader Joe’s
If you could find a great-tasting sweet treat that actually
had a healthy angle, wouldn’t you jump at it? We certainly
did. Trader Joe’s Triple Berry Bran Muffin Mix makes
muffins that are low in fat, high in fiber and positively
bursting with flavor. The mix begins with a whole wheat
flour that bakes and tastes more like a traditional flour, so
the muffins are light-tasting and appropriately airy. It’s
packed with antioxidant-rich berries (cran, blue and rasp, to
be specific) and wheat bran, rolled oats, ground flaxseed and
molasses. Just add a couple of eggs and a cup of water and
you can’t help but make some seriously delicious muffins –
with seven grams of fiber each!
Each 15.5 ounce box of Trader Joe’s Triple Berry Bran
Muffin Mix makes about 12 hearty muffins. You’ll find the
mix on our grocery shelves for $3.99, every day.
Organic
Probiotic Yogurt Smoothies
4-Pack • $3.49
We’re big fans of “functional foods.” Of course, all food
is functional to some degree or another, but we’re talking
about foods that offer more than great taste and basic
nutrition. Functional foods contribute to your greater well-
being by offering nutritional boosts, or, in the case of our
new Organic Probiotic Yogurt Smoothies, the digestive
benefits of live, active, natural probiotic cultures.
Probiotics have been shown to aid in digestion, and to
add to overall digestive health. Trader Joe’s Organic
Probiotic Yogurt Smoothies are made with organic lowfat
yogurt, and without artificial flavors, colors, preservatives
or sweeteners. They’re available in both Wild Berry and
Strawberry flavors, each in a 4-pack of six ounce bottles,
for the outstanding value price of $3.49. Functional food at
a functional price. You’ll find them in our dairy cases.
Some folks surf the world wide web looking for great values;
Joe surfs the whole wide world.
 Crispy Crunchy Apple Clusters
Only at Trader Joe’s
Crispy, crunchy little clusters of finely diced dried apples.
That’s what’s in the bag. They’re Trader Joe’s Apple
Clusters, and they’re bursting with fresh apple flavor, but
their extra crunchy texture is like nothing you’ve ever had.
Visually, they may remind you of mini popcorn balls, or
maybe ball-shaped rice cakes. But when you open the bag
there won’t be any doubt that you’re dealing with apples.
Sweet, delicious, crunchy apples.
Back By Popular Demand!
Trader Joe’s All Natural
Peppermint Toothpaste
$1.99 a Tube!
We’ve carried our “no artificial ingredients” philosophy from
food to toothpaste. Trader Joe’s Peppermint Toothpaste
is made with all natural ingredients and without so many
of the artificials used in most toothpaste brands. In other
words, you’ll find no saccharine, no sodium laurel sulfate
and no propylene glycol in our Peppermint Toothpaste.
We do use baking powder and fluoride – ingredients
proven to clean teeth and fight cavities – as well as natural
peppermint flavor that leaves your mouth feeling clean and
refreshed. Our formula has been tested, and it’s as effective
as the national brands with all the artificial stuff. Plus, it
leaves your mouth feeling mighty refreshed.
A few months ago, we made the mistake of discontinuing this
toothpaste. Wow, are we ever sorry we did that. We offer
you a big mea culpa. Trust us, we heard your displeasure,
and we’re happy to bring it back. If you haven’t tried Trader
Joe’s Peppermint Toothpaste, now’s the perfect time to
go au naturel. We’re selling each six ounce tube for the
phenomenal price of $1.99, every day. Smile!
Dutch Tulips • Bunches of 10 for $5.99 a Bunch!
There’s nothing like a bunch of fresh cut flowers to brighten
up a room. Or a whole house, for that matter. When those
flowers are tulips, things just get even brighter. And when
those tulips come from Trader Joe’s and cost a mere $5.99
for a bunch of ten, it’s so bright it may just feel like the sun
is shining 24 hours a day.
Tulips have been cultivated in Holland for so long that most
of the world is under the mistaken impression that the tulip is
a Dutch native. In truth, though, tulips originated around the
21
Our supplier is a small Chilean company who makes these
for us in small batches. They make them only for Trader
Joe’s – really, who else would even think about selling these
little gems? At our price of $2.29 for a 3.5 ounce bag, you
won’t have to think twice about picking up a few bags for
yourself next time you visit your neighborhood Trader Joe’s.
You’ll find them in our dried fruit & nut section.
Roasted Piquillo Peppers
Literally translated to “little beak peppers,” piquillo (pick-
EE-oh) peppers are indeed shaped like little beaks. Their
origins can be traced back to pre-Incan South America,
though they are most commonly associated with Spain. In
the mid 1990’s, cultivation of these piquant peppers returned
to South America, and Trader Joe’s Roasted Piquillo
Peppers come to us from the fertile farmlands of Peru.
These are whole peppers, roasted to a soft, pliable, but never
mushy texture. Similar in flavor to roasted red bell peppers,
but with a bit more oomph, Roasted Piquillo Peppers are
as versatile as they are flavorful. Stuff with goat cheese and
spear with a toothpick to make a quick, impressive appetizer.
Rough-chop and sprinkle atop a salad. Add to sandwiches
for a big burst of flavor. You could even add some, chopped,
to make some very grown-up mac & cheese.
We’re selling Roasted Piquillo Peppers in a 10.4 ounce jar
for the terrific price of $1.99 each. We haven’t seen these
flavorful little peppers for a value like this anywhere else.
I’ve always loved words. I ate up all the books I
could get my hands on, and when I couldn’t get
books, I read candy wrappers and labels on cereals
and toothpaste boxes.
—Judy Holliday
(Pssst... plenty of stuff to read on our wrappers & boxes.)
area of central Asia that is now Turkey and were brought to
The Netherlands in the 1500’s. And this is the starting point
of Trader Joe’s Dutch Tulips. These are big, beautiful,
hardy blooms with excellent shelf life. We’re selling these
striking stems in bunches of ten for the terrific price of $5.99
a bunch. Each bunch is made up of a single color – we have
a wide variety of colors from which to choose, and our price
is low enough that you can afford to buy a bunch of bunches
if you’re in the mood to mix and match.
 Sonoma Vineyards Chardonnay,
Merlot & Sauvignon Blanc
$5.99 a Bottle
We’re not allowed to tell you who the winemaking masters are
who created Sonoma Vineyards Wines. We have a strong
suspicion, though, that you’ll be hearing more from both this
winemaker and these wines. For now, though, they’ve decided
to redesign their labels, do a little “re-branding” with new labels,
and continue on making excellent Sonoma county wines.
Why do you care about this? Simple. Because our friends
at Sonoma Vineyards still had inventory in the “old” labels
(featuring beautiful black & white photos that capture the
beauty of some Sonoma County landscapes, by the way),
they wanted to move said inventory out to make room for
their “new” labels, and we found ourselves in the enviable
position of being able to offer you these wines for the
outstanding price of $5.99 a bottle.
Sonoma Vineyards Chardonnay is unoaked, crisp and
brimming with juicy, ripe fruit flavors like pineapple and
pear, with a lively bit of citrus. The Merlot is rich, yet
easygoing, loaded with wild berries and juicy plums, with
hidden gems like melted chocolate and cedar on the finish.
Finally, the Sauvignon Blanc is a bright white, bursting with
grapefruit and tropical fruit flavors, even a hint of passion
fruit at the finish. At a mere $5.99 for each bottle, these
are among the best values you’ll find on Sonoma wines –
definitely the best value on Sonoma Vineyards Wines.
Only at your neighborhood Trader Joe’s.
Extra Virgin Olive Oil
From Spain • $5.99 a Liter!
All we can say is, “¡Viva España!”
Okay, that’s not exactly true. You know us better than that,
right? There’s a whole lot more we can say about Trader
Joe’s Extra Virgin Olive Oil from Spain. You may
immediately think of Italy when thinking of high quality
olive oil, but the reality is that remarkable olive oil is being
produced everywhere from California to Australia to the
European continent. Spain is a veritable treasure trove
of olive groves – its rolling hills are home to some of the
world’s most flavorful olives. Those olives produce Extra
Virgin Olive Oil that is light in color and a bit fruity, with a
refreshing “green” flavor.
Use this oil in dressings or marinades or for dipping your
favorite crusty bread – really, anywhere you want the flavor
of fresh-from-the-grove olive oil. We’re selling each one
liter bottle of Trader Joe’s Extra Virgin Olive Oil from
Spain for $5.99, every day.
22
Fortuitous Fridge Find!
Sausage & Peppers
Comfort Food Italian Style
We’re big fans of home cooking. We’re also realists, with a
full understanding of how the time constraints of the modern
world make home cooking a luxury many of us cannot afford.
That’s why we’ve taken such a liking to the myriad fully-
cooked, tastes-like-homemade entrées in our refrigerated
cases. Entrées like Trader Joe’s Fully Cooked Sausage
& Peppers. Medallion-sliced Italian pork sausage, strips
of green, yellow & red bell peppers and a richly flavored
marinara sauce. You could definitely make this from scratch
– if you had a few hours to slice, blend and simmer. With
our fully cooked version, you can have this savory dish on
the dinner table in less than five minutes.
Serve with pasta or rice as a quick and impressive center of
the plate feature. Or pair with your favorite roll to make a
satisfying sausage & pepper sandwich in minutes. We’re
selling each 16 ounce container of Trader Joe’s Fully
Cooked Sausage & Peppers for the excellent price of
$5.99, every day.
The first American pasta factory was started in Brooklyn
in 1848 by a French immigrant... who knew?
Made in the U.S.
Organic Whole Wheat Penne
If you’re a pasta fan but you’re also trying to incorporate
more whole grains into your diet, Trader Joe’s Organic
Whole Wheat Penne makes it oh-so-easy to adopt those
more healthful eating habits we all know are so important to
our well being.
Our Organic Whole Wheat Penne is made for us with
wheat grown in the great state of Arizona. This may come as
a surprise to some, but Arizona is one of this country’s major
wheat producers, and much of that wheat grows within easy
driving distance of major metropolitan areas. For example,
the wheat used to make this pasta grows primarily within
100 miles to the south and west of Phoenix, known more for
its desert vistas than waving wheat fields.
TJ’s Organic Whole Wheat Penne has more protein and
fiber than our regular pasta, and its flavor is a bit nuttier
than other pastas. It holds sauce as well as its traditional
counterpart, and its rich flavor makes it a natural ingredient
in everything from traditional spaghetti & meatballs to more
complex baked pasta dishes. We’re selling Trader Joe’s
Organic Whole Wheat Penne in a 16 ounce bag for $1.29.
No artificial flavors, colors or preservatives!
Reduced Guilt Fare
Fair Prices Guaranteed
Low calorie, low fat, so-called “diet” entrees fill the freezers
at most grocery stores. So while we don’t necessarily see
ourselves as trendy, we’d have been foolish not to notice
a trend. Unfortunately the trend we noticed wasn’t good.
We couldn’t help but see that all these so-called “healthy”
options were absolutely loaded with artificial colors, flavors
and preservatives, not to mention gums and fillers and,
generally, a whole bunch of ingredients we didn’t want to
eat.
What we did want were great-tasting entrées with reduced
calorie counts, made without artificials, and at excellent
value prices. Enter Trader Joe’s Reduced Guilt Entrées:
q Filet of Sole with Rich Butter Beans
& Seasoned Fresh Spinach Leaves
q Roasted Vegetable Couscous with
Fresh Spinach, Roasted Garlic & Fresh Herbs
q Baked Ziti with Mozzarella & Grana Cheese
Each of these can be considered a healthy option, with fewer
calories than most frozen entrées – the Filet of Sole, for
example, has only 190 calories in the entire entrée! We call
them Reduced Guilt because we think you shouldn’t have
to feel guilty about enjoying great tasting food. And now
you don’t.
Even our prices will make you feel good. Baked Ziti is $1.99
for each 8.5 ounce package. Roasted Vegetable Couscous
is $2.69 for 8.5 ounces. And Filet of Sole is $2.99 for 8.5
ounces. No guilt there.
Dark Chocolate Lover’s
Chocolate Bar
85% Cacao • Smooth & Rich
We’ve heard people talk about “bitter” dark chocolate, and
indeed, we’ve tasted our share of bitter-over-all-else dark
chocolate. You may be tempted to assume that Trader Joe’s
Dark Chocolate Lover’s Chocolate Bar, with 85% cacao,
would stand with the bitter faction. But we all know what
happens when you assume, right?
Okay, then. This really is a dark chocolate lover’s chocolate
bar. Chocolate from Colombia’s Tumaco region is known
for its fruity flavor profile, and ours doesn’t disappoint. Our
supplier grows the cocoa beans, harvests the beans, roasts
the beans and turns them into chocolate. They also make
and package the individual bars for Trader Joe’s. Generally,
all of these processes are done by individual companies &
craftspeople. By keeping it all in one place, we are better
able to control both quality and cost. And that’s why you’ll
pay a mere $1.49 for each 3.5 ounce package of two Trader
Joe’s Dark Chocolate Lover’s Chocolate Bars. People
seem to think dark chocolate of this quality is supposed to
cost considerably more than this – one taste of our bars and
we promise you’ll never make that assumption again.
Did you know... Dark Chocolate contains nearly eight
times the antioxidants as strawbnerries.
File this under “Woo Hoo!”

Check Out Some of the Newest Trader Joe’s Locations In Northern California!
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PALO ALTO SAN MATEO - HILLSDALE

855 El Camino Real. 45 W. Hillsdale Blvd.
Town & Country Village Hillsdale Shopping Center
(650) 327-7018 (650) 286-1509
23
 Brown Rice
R
PRSRT STD
U.S. Postage
P. O. Box 5049 Paid

Frozen, Fully Cooked

Trader Joe's
Monrovia, CA 91017-7149 Company

Ready in 3 Minutes! Postmaster: Please deliver

Wednesday, February 17 - Friday, February 19
We really hit the mother lode with our fully cooked,
frozen rice. We haven’t seen products like these
anywhere else, and from the speed at which they’ve
been flying out of our freezers, it appears you love
them as much as we do. In fact, we’ve been selling so
much of our frozen rice that we’ve been having a hard
time keeping them in stock. So, we went looking for
additional sources, and we found a great tasting Brown
Rice to supplement our existing organic product.

Trader Joe’s Brown Rice is produced just for us,

cooked and frozen within days of milling, so you’ll
notice it tastes even fresher and nuttier than brown rice
from a box you cook at home. (Because it has been
minimally processed, brown rice slowly begins to go
bad after milling, so the longer it sits uncooked on your
shelf, the more likely it is to become rancid.) Tell me, dear, does this
We’re working on it. But my
world wide web reach
web is your web, and I’ll show
We’re selling each box of three 10 oz packets for $2.99. beneath the sea?
you traderjoes.com anytime you
Brown rice in three minutes? That fantasy is a reality, like.
every day at Trader Joe’s.

All Natural!
Buttermilk Pancake &
All Purpose Baking Mix

$1.99 for a 32 Ounce Box!
We love pancakes all year long, but there’s something
about a cold, blustery winter morning and a stack of
pancakes that just go together. For the crazy-low price of
$1.99, (plus the cost of four eggs and some water), a box
of Trader Joe’s Buttermilk Pancake & All Purpose
Baking Mix will make upwards of 45 4-inch pancakes –
that’s about 4¢ per pancake, 24¢ for a stack of six! And
this mix makes really good pancakes, too. Light and
fluffy inside, just a bit of crunch on the outside…
This mix is made just for us using only natural ingredients
– none of the artificial flavors, colors or preservatives
found in some other baking mixes. Don’t limit yourself to
pancakes, either. You can use TJ’s Buttermilk Pancake
& All Purpose Baking Mix for waffles, scones, biscuits
– even cookies! There are recipes on the box to help you
get started.
We’re selling each 32 ounce box of Pancake & All
Purpose Baking Mix for $1.99, every day. You’ll find it
on our grocery shelves.
© Trader Joe’s 2010. All Rights Reserved.
Printed on Recycled Paper with Soy-Based Inks. For mental consumption only.
40% less fat!
Reduced Guilt Organic
White Corn Tortilla Chips
In addition to having one of the longest names in the history
of tortilla chips, Trader Joe’s Reduced Guilt Organic White
Corn Tortilla Chips are among the best tasting chips we’ve had
the pleasure of crunching into. They’re not complicated – stone
ground white corn, some chip-appropriate seasonings (e.g.,
salt), and really, really good crunch. But they are surprising;
with 40% less fat than our regular white corn tortilla chips.
If reduced guilt snacking is on your agenda, pick up a bag (or
two!) of these Reduced Guilt Organic White Corn Tortilla
Chips. Add a healthy helping of our Salsa Autentica (p. 3) if
you want to spice things up just a bit, without adding any guilt.
While the chips may be reduced guilt, their price is virtually
guilt free – a mere $1.99 for each 10 ounce bag.
NC www.traderjoes.com