MARKETING PROJECTS/THESIS/DISSERTATION

FOR ANY UNIVERSITY/ANY INSTITUTE

1x2x3mba@gmail.com

• Brand loyalty and image in retail industry

• Brand loyalty and image in Pantaloon
• Brand loyalty and image in Willslifestyle
• Consumer behaviour in compact car industry
• Brand awareness and customer perception small cars
• Customer satisfaction Maruti Suzuki
• Customer satisfaction Hero Honda
• Customer perception and brand awareness of Hero Honda
• Marketing strategies of Hyundai Motors
• Sales promotion strategies of Small Car Industry

• Effectiveness of Advertising strategies of NIIT

• Effectiveness of Advertising strategies of Cola Giants
• Marketing Strategies of Pepsi
• How advertising affects brand image : A Study on Hero Honda

• Advertising affects brand image in Small Car sector

• Customer Satisfaction in Cellular Industry
• Customer Perception towards Airtel
• Introduction of a New Chocolate Brand in India
• Market Entry Strategies of a chocolate brand in Indian Chocolate Industry
• Customer Relationship Management ICICI
• Customer Relationship Management Abn Amro
• Customer Relationship Management Citibank
• Customer Relationship Management Reliance Communications
• Distribution Strategies of Reliance Communications
• Distribution Strategies of Vodafone
• Advertising strategies of Idea Cellular
• How Branding effects customer purchase decision
• Dynamics of Distribution in FMCG Industry
• Distribution as a Competitive Advantage in FMCG Industry
• NGO marketing
• Service Quality and perception towards Hotel Industry
• Service Quality and perception towards fast food joints
• Measure Brand value of fastfood chains
• Service Quality and perception towards fast food joints
• Marketing Strategies of HUL
• Marketing Model of Indian Oil Corporation
• Factors Affecting Consumer Buying behaivour of Compact cars
• Factors Affecting Consumer Buying behaivour of Hyundai Cars
• Hyundai Motors – A road map to success
• Walk-ins in organized retail sector
• Sales and Distribution in FMCG Sector
• Institutional Sales strategies of IFB
• Brand Equity of Lifebuoy in Rural markets
• Cross selling strategies of ICICI
• Customer attitude study of Parker Pen
• Role of advertising in consumer buying behaviour in refrigerator
• Role of advertising in consumer buying behaviour in CTV
• Role of advertising in consumer buying behaviour in real estate industry
• Marketing Strategies of Tata Motors
• Distribution Strategies of Whirlpool
• Competitiveness through Supply chain management – A study on Crompton Greaves
• Retail banking
• Supply chain management – Schneider Electric
• NGO marketing
• Brand preference of Mobile Phones
• Integrated Marketing communications – Coke
• Consumer Perception Towards Real Juice
• Impact of Celebrity Endorsement in brand Image
• Impact of Celebrity Endorsement in brand Image – A Study on Cadburys
• Competitive Strategies of HCL
• Consumer buying behaviour of Ball pens
• Internet Marketing
• e-branding
• Internet a marketing in Indian retail Industry
• Brand Audit of Haldiram
• Supply Chain Management – haldiram
• Brand Loyalty of Toyota Corolla And Honda City
• Brand loyalty and customer perception in retail industry
• Marketing Strategies of Nokia
• Customer perception towards insurance products
• Future of Luxury Watches in India
• Customer Perception towards Tanishq
• Consumer buying behaviour of Jwellery
• Impact of advertising on purchase behaviour of urban women in relation to cosmetics
• Consumer decision making styles in shopping malls with special reference to ambiance
mall
• Marketing strategies of LG
• Marketing strategies of Videocon
• Consumer perception towards Samsung AC
• Consumer perception towards Hitachi
• Marketing Strategies of Big Bazaar in Delhi
• Customer perception towards Five Star hotels in Delhi
• Consumer perception towards mother dairy milk
• Marketing strategies of Britannia
• Comparative Analysis – Maruti & Hyundai
• Comparative Analysis – Nestle and Cadburies
• Comparative Analysis – Britannia & Parle
• Effectiveness of Supply chain management Shoppers Stop
• Online Advertising
• Effectiveness of Mobile Advertising
• Service Quality and Customer Perception of Taj Palace hotels
• CRM at Airtel
• Value Added Services – Tata Indicom
• Value Added Services – Airtel
• e-enabled supply chain management
• e-enabled CRM in Indian banking sector
• Impact of Chinese toys in Indian Market
• Scope of Genric Pharmaceutical companies in Meerut
• Marketing strategies of Ranbaxy
• Cipla – A successful Growth story
• Supply chain management of Dabur
• Role of Public relations in Integrated Marketing Communications
• Service quality of Mcdonalds
• Promotional strategies of Air India
• Marketing strategies of Air India
• Online shopping
• Consumer perception – Airtel Digital Dish TV
• CRM at Reliance
• CRM Birla Sunlife
• CRM in retail industry
• CRM subhiksha
• CRM HSBC
• CRM ING Vysya
• Effectiveness of Customer Relationship Management Bajaj Allianz
• CRM – SBI
• Brand extension in FMCG industry
• Increasing the sale of branded fuels and extension of customer to branded fuels
• Marketing strategies of Haldiram
THESIS TOPIC

ROLE OF HUMAN RESOURCES DEPARTMENT AT THE TIME OF

RECESSION – A STUDY OF SIEMENS LTD.

DESIRED AREA OF RESEARCH:

Human Resources department role at the time of recession

THE OBJECTIVE AND RATIONAL OF THIS STUDY IS TO:

• Study the existing functioning of human resources department

• Focus on the behavioural aspects of the employees in relation of the
company.
• To give recommendations and suggestions to improve and come up from
the problems which are being facing by the employer – employees.

INTRODUCTION TO THE AREA OF RESEARCH:

Recessions means reduction of a country’s gross domestic product (GDP) for at

least two quarters. The Human Resource Department has to focus on unpopular
innovations during the recession as the role of HR during the recession is to save
money to the organization. At the time of recession HR focuses on manpower
strength, they have to take strategies initiatives to increase the productivity and to
work on compensation.

SCOPE OF THESIS WORK:

• The Thesis Topic “Role of Human Resource Department During the

time of Recession” in Siemens Ltd. This Topic will help me a lot and
company also that basically at the time of recession what type of act should
an organization take at a right time.
• And to understand that what problems are facing by the organization and
employees at the time of recession.

RESEARCH METHODOLOGY

Information Sources:
 • Primary Research

i. Face to Face conservation

ii. Interviews with Employer and Employees

• Secondary Research

i. Company records or data

ii. Internet, books, magazines (business magazines, company’s magazines
etc.)

• Data collection tools

i. Discussion with Human Resources Department Employer

ii. Website
iii. Literature
iv. Personal Interview with Head of the department (eg. General Manager
or HR-Manager)

Justification for Choosing A Particular Research Proposal

The thesis topic is on recession which can includes cost cutting, reduction
incentives, no bonus to the employees etc. in the corporate. And according to this
is very latest topic in the private sector and from this topic we come to know more
about recession and what Human Department is doing recession’s time.

Other justification for choosing this topic that I had already do my Internship in
this company (Siemens Ltd.), so I am familiar with the Human Resource
Department and its employees and it will be easy for me to do Thesis’s work with
Siemens Ltd.