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GovernmentofIndia
SpecialServiceandFeatures
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DeenDayalUpadhyayaGrameenKaushalyaYojana(DDUGKY)SkillDevelopmentfor
InclusiveGrowth
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*LCGoyal
AccordingtoCensus2011,Indiahas55millionpotentialworkersbetweentheagesof15and35yearsinruralareas.Atthe
sametime,theworldisexpectedtofaceashortageof57millionworkersby2020.Thispresentsahistoricopportunityfor
India to transform its demographic surplus into a demographic dividend. The Ministry of Rural Development implements
DDUGKYtodrivethisnationalagendaforinclusivegrowth,bydevelopingskillsandproductivecapacityoftheruralyouth
frompoorfamilies.

ThereareseveralchallengespreventingIndiasruralpoorfromcompetinginthemodernmarket,suchasthelackofformal
educationandmarketableskills.DDUGKYbridgesthisgapbyfundingtrainingprojectsbenchmarkedtoglobalstandards,
withanemphasisonplacement,retention,careerprogressionandforeignplacement.

FeaturesofDeenDayalUpadhyayaGrameenKaushalyaYojana

EnablePoorandMarginalizedtoAccessBenefits
Demandledskilltrainingatnocosttotheruralpoor

InclusiveProgramDesign
Mandatorycoverageofsociallydisadvantagedgroups(SC/ST50%;Minority15%;Women33%)

ShiftingEmphasisfromTrainingtoCareerProgression
Pioneersinprovidingincentivesforjobretention,careerprogressionandforeignplacements

GreaterSupportforPlacedCandidates
Postplacementsupport,migrationsupportandalumninetwork

ProactiveApproachtoBuildPlacementPartnerships
GuaranteedPlacementforatleast75%trainedcandidates

EnhancingtheCapacityofImplementationPartners
Nurturingnewtrainingserviceprovidersanddevelopingtheirskills
RegionalFocus
GreateremphasisonprojectsforpoorruralyouthinJammuandKashmir(HIMAYAT),
theNorthEastregionand27LeftWingExtremist(LWE)districts(ROSHINI)
StandardsledDelivery
All program activities are subject to Standard Operating Procedures that are not open to interpretation by local

inspectors.Allinspectionsaresupportedbygeotagged,timestampedvideos/photographs

ImplementationModel

DDUGKY follows a 3tier implementation model. The DDUGKY National Unit at MoRD functions as the policymaking,
technical support and facilitation agency. The DDUGKY State Missions provide implementation support; and the Project
ImplementingAgencies(PIAs)implementtheprogrammethroughskillingandplacementprojects.

ProjectFundingSupport

DDUGKY provides funding support for placement linked skilling projects that address the market demand with funding
supportrangingfromRs.25,696tooverRs.1lakhperperson,dependingonthedurationoftheprojectandwhetherthe
projectisresidentialornonresidential.DDUGKYfundsprojectswithtrainingdurationfrom576hours(3months)to2304
hours(12months).
Funding components include support for training costs, boarding and lodging (residential programmes), transportation
costs,postplacementsupportcosts,careerprogressionandretentionsupportcosts.
Infundingprojects,priorityisgiventoPIAsoffering:

ForeignPlacement
CaptiveEmployment:ThosePIAsororganizationsthattakeup
skilltrainingtomeetinternalongoingHRneeds
Industry Internships: Support for internships with cofunding
fromindustry
Champion Employers: PIAs who can assure skill training and
placementforaminimumof10,000DDUGKYtraineesinaspan
of2years
Educational Institution of High Repute: Institutes with a
minimumNationalAssessmentandAccreditationCouncil(NAAC)
grading of 3.5 or Community Colleges with University Grants
Commission (UGC)/ All India Council for Technical Education
(AICTE)fundingwillingtotakeupDDUGKYprojects

TrainingRequirements

DDUGKYfundsavarietyofskilltrainingprogramscoveringover
250tradesacrossarangeofsectorssuchasRetail,Hospitality,
Health, Construction, Automotive, Leather, Electrical, Plumbing, Gems and Jewelry, to name a few. The only mandate is
thatskilltrainingshouldbedemandbasedandleadtoplacementofatleast75%ofthetrainees.

The trade specific skills are required to follow the curriculum and norms prescribed by specified national agencies: the
NationalCouncilforVocationalTrainingandSectorSkillsCouncils.

In addition to the trade specific skills, training must be provided in employability and soft skills, functional English and
functionalInformationaltechnologyliteracysothatthetrainingcanbuildcrosscuttingessentialskills.

TrainingQualityAssurance

Through the National Policy on Skill Development, 2009, India recognized the need for the development of a national
qualificationframeworkthatwouldtranscendbothgeneraleducationandvocationaleducationandtraining.Accordingly,
GOI has notified the National Skills Qualification Framework (NSQF) in order to develop nationally standardized, and
internationally comparable qualification mechanism for skill training programs which can also provide for interoperability
withthemainstreameducationsystem.

In line with NSQF, DDUGKY mandates independent third party assessment and certification by assessment bodies
empanelledbytheNCVTorSSCs.

ScaleandImpact

DDUGKY is applicable to the entire country. The scheme is being implemented currently in  States/UTs across 610
districtspartneringcurrentlywithover202PIAscoveringmorethan250trades across50+sectors.Sofar,fromtheyear
200405 till 30th November 2014, a totalof 10.94 lakh candidates have beentrained and a totalof 8.51 lakh candidates
havebeengivenplacement.

Even though I couldnt complete my education, I have


been able to create my own identity because of DDU
GKY.
Noweveryoneknowsmebymyname.

SeemaBharti
TextileExpert,
OrientCraftLimited,Faridabad

Seemas commitment has made her a textile expert


todayandisknownbyoneandallinhercompany.She
islookedatwithrespectdespitenothavingbeenableto
completehereducation.

*Sh.LCGoyal,SecretaryofMinistryofRuralDevelopment.



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