REPORT ON

A SUMMER INTERNSHIP PROJECT

A study of corporate sales in ICT

profession of Sify technology
Submitted in partial fulfillment of the requirements for the degree of
Post Graduate Diploma in Management- Marketing
By

Ritesh Bura
(Roll No. C2M-42)
Under the guidance of

Prof. Mahesh Mangaonkar

A Study Conducted for SIFY TECHNOLOGY in Pune Region

At
Indira School of Business Studies,
Tathwade, Pune 411033
(2013-15)

ACKNOWLEDGEMENT
I would like to express my greatest gratitude to the people who have helped me and
supported me throughout my project. It is my immense privilege to thank all those who
helped me in molding and shaping my project. Without their guidance, cooperation and
best wishes it would have not been possible for me to complete my training and report

satisfactorily.
I express my thanks to Mr. Abhishek Gupta lending for all the valuable support
throughout the training period and successful completion of this report.
I am grateful to Mr. Abhishek Gupta for their continuous support for the project, from
initial advice and contacts in the early stages till completion of the project. Their selected
views, moral support and proper guidance helped me in beautifying the project and that
too in a scheduled time.
A special thanks of mine goes to Prof. Mahesh Mangaonkar is my internal guide and
my colleagues who helped me in completing the project & who exchanged his/her
interesting ideas, thoughts & made this project easy and precise.
.
.
Thanking You
Ritesh Bura

COLLEGE CERTIFICATE
This is to certify that Ritesh Bura is a bonafide student of this institute and has
successfully completed his project entitled study of Corporate sale in ICT profession for
partial fulfillment of course Post Graduate Diploma in Management (Marketing) from
Indira School of Business Studies Pune.

Dr. Renu Bhargava

Prof .Mahesh Mangaonkar

Director, ISBS

Internal Guide

EXECUTIVE SUMMARY
Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of
its GDP,.The Indian retail market is estimated to be US$ 450 billion and one of the top
five retail markets in the world by economic value. India is one of the fastest growing
retail market in the world, with 1.2 billion people.
Magneto-The Mall: A 10,35,000Sqft extravaganza that packs in a million attractions! It's
time to experience world-class entertainment, business and luxury brands in a truly
international ambience.The constant effort to bring million attractions for the people of
Raipur is taking shape in a fast pace, with brands in the category of apparels, leather,
hypermarket, gaming, multiplex coming to Raipur for the first time.
The aim of this research is to study the consumer behavior of the consumers of Raipur
regarding their shopping likes and dislikes and their choices about the various shopping
malls of Raipur. Study of customer satisfaction of magneto mall in Raipur.
The research type of the project is Descriptive method - The term descriptive research
refers to the type of research question, design, and data analysis that will be applied to a
given topic. Descriptive statistics tell what is, while inferential statistics try to determine
cause and effect.
Sample design is the way of selecting a sample is known as sample design. It is definite

plan for obtaining sample from given population. It refers to the procedure or technique
adopted in selecting items for the sampleType of design is Non Probability .
With the help of this project researcher wants to find out the factors which attracts the
customer toward magneto the mall and gives a competitive advantage to it. As magneto
the mall is a service provider and its only differentiating factor is service delivery and
service escape. The research is conducted on people visiting the mall, and also through
feedback from the customers
There are some major findings from the project which are as follows
After conducting the research the researcher found out that 45% of the people prefer
magneto the mall for shopping because it offers them large variety of products and
services also the promotion activity like various type of events carried out by the magneto
mall also plays a important role in bringing the customer to the mall event like world
tobacco day ,mothers day and in every weekends mall organize event which increase the
foot fall.
The objective of the summer internship project was to learn organization culture. And
also to know about how the practical world of Corporate can be related to the theoretical
knowledge.

TABLE OF CONTENTS
S.No

Particulars

Pg. no

Introduction

01-02

Industry and Companyoverview

3-12

Theoretical background

13-17

Objective

18-19

Research Methodology

20-23

Data Analysis and interpretation

24-40

Findings

41-42

Limitation

43-44

Recommendation

45-46

10

Conclusions

47-48

11

Bibliography

49-50

LIST OF TABLE
Table.no

Question

Page no

1.1

Which mall do you like mostly

17

2.1

Do you visit the mall by advertisement influence

18

3.1

Why do you like this mall

19

4.1

How many times do you visit mall

20

5.1

Which shop do you prefer mostly

21

6.1

Rate your satisfaction regarding the staff of the Magneto Mall

22

7.1

23

8.1

Based upon your over all experience, rate your satisfaction level
regarding magneto
In general, what do you think about the service of the mall

9.1

Do you think Magneto Mall provide value for your money

25

10.1

Do the events affect the footfalls in any mall

26

24

11.1

Do the Privilege cards gives you some benefits

27

12.1

How much do you spend monthly at Magneto

28

13.1

Which card do you prefer mostly at magneto

29

14.1

Which type of Advertisement do you like of magneto the mall

30

15.1

Satisfaction level regarding ambience of the mall

31

16.1

Rate your satisfaction regarding the food court of Magneto Mall

32

LIST OF CHART
1.1

Which mall do you like mostly

17

2.1

Do you visit the mall by advertisement influence

18

3.1

Why do you like this mall

19

4.1

How many times do you visit mall

20

5.1

Which shop do you prefer mostly

21

6.1

Rate your satisfaction regarding the staff of the Magneto Mall

22

7.1

23

8.1

Based upon your over all experience, rate your satisfaction level
regarding magneto
In general, what do you think about the service of the mall

9.1

Do you think Magneto Mall provide value for your money

25

10.1

Do the events affect the footfalls in any mall

26

11.1

Do the Privilege cards gives you some benefits

27

12.1

How much do you spend monthly at Magneto

28

13.1

Which card do you prefer mostly at magneto

29

14.1

Which type of Advertisement do you like of magneto the mall

30

24

15.1

Satisfaction level regarding ambience of the mall

31

16.1

Rate your satisfaction regarding the food court of Magneto Mall

32