Canon Europe,

Middle East
& Africa

Canon Time Line

Innovation through
generations.
In 1933 a young Japanese doctor and three friends pioneered
the development of a high quality camera for the wider market.
What they started as Kwanon (named after the Buddhist goddess
of mercy) has become a global organisation of 195,000 people,
enhancing life through innovative imaging solutions.

The Canon Group is now one of the

worlds most admired, successful and
trusted companies. Within it, Canon
Europe is the groups largest sales and
marketing region, selling to over 110
countries in Europe, Middle East & Africa.
From one camera, our product portfolio
has become a diverse range of
image-based solutions from
professional and personal cameras,
broadcast equipment, projectors,
scanners, printers, binoculars and
calculators, to complex document
management software, multi-functional
print production devices and cutting
edge medical equipment - all
supported by a range of consultative
and value added services.
Today, we are as passionate as ever
about helping customers to realise their
own passion for the power of image. Yet
through business evolution and
technological revolution, the principles
on which the fledging company was
founded have remained the same.

Kyosei our guiding philosophy

Translated as Living and working
together for the common good,
Kyosei is our approach that applies
to everything we do. It underpins our
business practice, ethics, management
philosophy and corporate culture.
It governs the way we treat and
respect the environment through
more efficient design, energy saving,
effective recycling and sustainable
thinking. It also gives everyone inside
and outside Canon a common
purpose to relate to, over and above
business targets, financial goals
and new products.

San-Ji Spirit our inner strength

Developed as a code of conduct and set
of values for all our employees, the
San-Ji Spirit is based on Self Motivation,
Self Management and Self Awareness
the Three Selfs that enable us to
control our destiny and live up to our
responsibilities and reputation.

1933 Precision Optical Instruments Laboratory, the

predecessor of Canon, is set up in Tokyo
1934 The Kwanon, Japans first 35mm focal plane-shutter
camera, is produced in prototype form
1937 The company is reformed as Precision Optical
Industry, Co. Ltd. The year is taken as the formal
founding of Canon
1947 The company is renamed Canon Camera Co., Inc.
1952 The Canon IVsb, the worlds first speed-light
synchronised 35mm flash-and-shutter
camera is introduced
1957 Canon Europa is established in Geneva as the
sole European distributor
1959 The worlds first camcorder with zoom lens,
Reflex Zoom 8 is introduced
1964 Canola 130, the worlds first 10-key calculator,
is introduced
1969 The companys name is changed to Canon Inc.
1970 NP1100, Canons first plain-paper copying machine
using its new process technology, is launched
1971 The Canon F-1, a top-end SLR camera,
and FD lenses are introduced
1976 Canon launches the worlds first camera with
an embedded micro-computer, the AE-1
1985 The BJ-80, the worlds first inkjet printing using
Bubble Jet Technology, is introduced
1986 The RC-701, the worlds first still video camera
and video system is introduced
1987 The CLC-1, Canons first digital full-colour copy
machine, is introduced
1992 Canon launches the worlds first ever camera with
eye-controlled auto-focus, the EOS 5
1996 Canons first digital compact camera,
PowerShot 600 is introduced
1998 Canons first digital radiography system,
the CXDI-11 is introduced
1999 imageRUNNER 6000 is introduced, the first in the
series of the intelligent multifunctional printers
2000 The DIGITAL IXUS, an ultra compact and
lightweight digital camera, is introduced
2001 European HQ established in London, UK
2003 CXDI-31, the worlds first portable digital X-ray system,
is used to help reconstruct the face of an Egyptian
mummy believed to be Queen Nefertiti
2003 Worlds highest zoom lens range introduced
with DIGISUPER 100xs broadcasting lens
2007 Worlds first large format printer with ambient
light adjustment function
2008 Canons first camera ever to incorporate Full HD video,
EOS 5D Mark II

Brent Stirton/Reportage by Getty Images.

Canon Ambassador.
A late sunset breaks through the clouds in a
mountain pass in the Morogoro region of Tanzania.
Shot on EOS 1 Ds Mark III;
EF 16-35mm f/2.8 L USM, Exposure 1/640, f/8 ISO 200

2009 imageRUNNER ADVANCE range is launched

delivering ground breaking functionality to
multifunctional printers
2010 Worlds first single-shot multi-band camera,
enabling high resolution colour distinction beyond
the capability of the human eye
2011 Canon enters the production photo printing
market with the launch of DreamLabo

The power
of image.
Our focus is bringing the power of image
to everyone, enriching their lives.
We communicate this through our
brand message - We Speak Image.
Its a simple statement reflecting
our commitment to the universal
language of images.
Whether visually expressing
ourselves, analysing images or
conveying information, we all
need ways to do it effectively.

With Canons expertise in making new

technologies accessible, images have
a more powerful voice than ever in the
21st century.
Speaking image empowers
businesses and individuals everywhere
to communicate quickly and easily,
convey real emotions and simplify
complex tasks.

Brutus stling.
Canon Ambassador
Dalmatian pelicans in breeding
season, northern Greece.
The largest of the worlds
eight Pelican species.
Shot on EOS-1D Mark IV;
EF24-105mm f/1.4L IS USM
Exposure 1/1000,
f/11 24mm ISO 500

At the
heart of
progress.
Canons goal of leading the world in imaging depends on our continued
development, innovation and acquisition in the field of imaging technology.
In todays converged, digital world its
now possible to blend and integrate
technologies across product ranges
such as cameras and business
machines which were once totally
separate categories.

To enable Canon to make the most

of these possibilities and to guide
our future innovation, we have
developed a Cross Media Imaging
strategy. Cross Media Imaging is
aimed at ensuring seamless
integration between technologies
throughout the image lifecycle.

This strategy has already enabled us

to enhance input and output devices,
improve their underlying functions
such as image processing and colour
management and make significant
advances in user-interfaces,
transmission, networking, image
recognition and image search.

Five Image engines

At the centre of this are Canons five key image engine technologies, creating a common language
thread through our imaging hardware, software and support:
Image Capture

Electrophotography

Ink Jet Printing

Photolithography

Display

Canons image capture

technologies achieve high
resolution and high image
quality for lens, sensor
and image processing
technologies.

Electrophotography
technology serves as the
heart of laser beam printers
and multifunctional
devices that have been
rated as the best quality
in the world.

Ink Jet technology is

capable of delivering
microscopic ink droplets
as small as 1 picolitre
(one-trillionth of a litre),
making possible even
DNA chip fabrication.

Canons semiconductor
exposure technology
represents the integration
of the ultimate optical and
ultraprecision positioning
technologies.

Next-generation
flat-screen display
technology delivers
large-screen, high-quality
image with low power
consumption.

Did you know?

Canon invests more than 8% of sales in R&D worldwide
annually. Canon has been in the top 5 global companies
for registering patents for 19 consecutive years.
6

Inspiring the worlds

photographers.
Elevating the power of image to new heights isnt just close
to Canons heart. Our innovations have helped us forge
strong relationships with other professionals who live
and breathe visual inspiration.

Davide Monteleone, Italy, Contrasto for The New York Times Style Magazine.
Milan Fashion Week. The show of TV star-turned-fashion designer Valeria Marini
2nd Prize Singles, Arts & Entertainment, World Press Photo 2011

World Press Photo

Canon Ambassadors

Canon is a major supporter of this

independent, non-profit organisation
promoting the work of professional
press photographers on a global scale.
It has become a leading platform for
photojournalism, press freedom and
the free exchange of information.
It also hosts the worlds largest
and most prestigious annual press
photography contest. Prize-winning
photographs are seen by over 2 million
people in 45 countries worldwide.

Canon Europes Ambassadors

Programme was launched in 2008.
The Canon Ambassadors are expert
Canon users chosen from a wide
range of photographic disciplines.
Universally recognised for
achievements in photography
and highly respected by fellow
professionals, the Ambassadors travel
the world and share their expertise
at workshops, events, seminars and
major photography shows.

Jonathan & Angela Scott.

Canon Ambassadors

Fashion

Canon Professional Network

There has always been a natural

synergy between Canon photography
and the image-conscious fashion
industry. As official sponsor of London,
Paris and Milan Fashion Weeks since
2006, Canon is at the forefront of
bringing fashion to the worlds eyes,
also helping to inspire designers
through photographic imagery.

Cementing our commitment to

professional photo and video users,
the Canon Professional Service is a
service offering exclusive access to
benefits including a website, priority
repairs and dedicated support at major
events for professional Canon users.

Perfecting image output

In print, our breakthrough photo-quality
PIXMA range uses bespoke inks and
FINE inkjet nozzle technology to do
every photograph justice.
In photo production printing, the Canon
Dream Labo offers the market an
exciting, new high quality alternative
to silver halide technology.
For projecting images at their best,
our XEED projectors with LCOS (next
generation LCD) and AISYS imaging
for vivid images and pure blacks have
quickly become the audiovisual
professionals choice.
In security and surveillance, our
advanced Network Cameras bring
a new level of clarity and practicality
to visual intelligence.

Giving
professionals
focus.

Canons imaging technology continues to help

photographers and professional image makers follow
their visions from imagination and composition to
capture and print. At the heart of it is Canons cutting
edge lens technology but emphasis is also placed
on key areas such as image quality, workflow and
enhanced performance.

Totally integrated EOS photography

Canons award winning EOS system of
interchangeable precision-engineered
cameras, lenses and accessories is
tried and trusted by millions of
professional photographers throughout
the world. Canons celebrated EF lenses
have remained cutting edge through
their 60 model evolution and the 60
million unit production milestone
achieved in 2011.

10

The advanced imaging technology

within the EOS System is enabling
professional photographers to create
stunning new images and video
content beyond the traditional limits of
digital cameras.

Superior filming and broadcasting

In the world of moving images, our
video camera innovation reached new
heights with our entry into the film and
TV production industry with the launch
of the Cinema EOS System.
The Cinema EOS System spans
the lens, digital video camcorder
and digital SLR camera product
categories and provides
cinematographers with a range of
unprecedented creative possibilities.

In broadcasting, Canons leading

TV production camera lenses and
tools have led the market for
bringing quality viewing to
audiences worldwide from the early
days of black and white to the complex
3D productions heralding a new
dimension in entertainment.

11

Fulfilling
personal
visions.
From capturing personal moments and reliving events to
instantly sharing videos and printing stills from HD movies,
Canon helps everyone create and connect through images at
home and at leisure from input of the first image to output
of the final result.

Printing as it should be

The fine detail of processing

Supporting everyones desire to point
the camera and capture the scene,
is Canons way of making it look
as intended. Canons DIGIC image
processor converts light entering the
camera more quickly and efficiently
than other technologies, enabling
users to see exactly what they saw
when they took the shot.

This works in tandem with Canons

unique HS System that enables users
to capture significant highlights even
in low light conditions. Canon has
taken the best of image quality at
work and brought it home.

The perfect printer reproduces life in

colour. Thats why Canons PIXMA
range is the new benchmark of
excellence in photo print.
Using Canons FINE photo quality
ink technology and an engine
tailor-made for Canon inks, the PIXMA

marks the new, wireless way to print

pristine visual memories and
refreshingly clear pages from websites.
So everyone can output their images,
moments and memories as they were
originally intended.

A sharp focus on lenses

We are constantly looking to help people
take stories through our development
of clearer, smaller and sharper optics.
The lenses in our digital compact
cameras share much of the technology,
design and quality control that go into
our flagship cameras and broadcast
equipment used by professionals.
In addition, we are also constantly
striving to improve results for photo
enthusiasts by taking effects like noise,
blur and shake out of the equation.

12

13

Adding value
to business.

14

Through cutting edge technology, pioneering document

solutions and expertise in information workflows, Canon
empowers organisations to work more efficiently and
reduce costs across their networks.
At the heart of these key business benefits lie our leading
multifunctional and output devices integrated with our
uniFLOW software helping to resolve challenging
business issues such as Cost Management, Document
Security, Business Processes and IT integration.

Process-enhancing software

Scalable, efficient solutions

Our unique, modular uniFLOW

software enables organisations of all
sizes to streamline their document
flow by integrating their Canon
hardware devices and managing
print costs through a single,
productive system.

The convergence of people,

documents and processes is perfectly
demonstrated by Canons ground
breaking imageRUNNER ADVANCE
range. Through a single device, busy
organisations can now create, capture,
print, distribute, archive and manage
documents through their lifecycle in
line with their environmental, security
and budgetary requirements.

As its name suggests, uniFLOW unifies

and automates scan and print
document processes in a way thats
easy for users to understand and
administrators to control whilst
assuring document security.

And they can do it fast and energy

efficiently, thanks to Canons Quick
First Print and On-Demand Fixing
which eliminate printer warm up time
and minimise energy use.

These time and money-saving

technologies are also built into
Canons scalable, network ready
i-SENSYS range, offering desktop laser
print productivity with print, fax and
scan versatility to every business
seeking quality output and optimised
workgroup productivity.
From the versatility of these
multifunctional devices to the pure
image-capturing simplicity of Canons
comprehensive document scanner
range, our business imaging is about
listening to customers and meeting
their ever changing needs.

15

Progressive
production
partnership.

For growth-focussed print organisations and value conscious

in-house print operations, Canon is the ideal business partner.
We help customers to offer value-added digital print services
that widen their markets. Customers everywhere can depend
on us for high quality, cost effective print solutions that
enhance potential business growth.

Committed to
professional print
Working together at both global and
regional levels, Canon and Oc have
combined their industry leading
technologies and knowledge to offer
a formidable range of output devices
and improved workflow solutions
for production print professionals.
For colour production, the latest Canon
imagePRESS devices break through
new boundaries of quality, reliability
and document finishing.

16

Empowering workflow
and print processes
In light production environments,
Canons breakthrough imageRUNNER
ranges enable in-house and independent
print set ups to expand their customer
offerings and growth potential.
For high end output, the Oc VarioPrint
range offers the worlds fastest cut
sheet duplex print speeds and the
capacity to cope with up to 7.5 million
prints a month with enough paper
capacity for a whole working day.

Since pioneering the technology to

make wide format printing possible,
Canon has continued to set the
standards in large print production.
The new FINE ink nozzle technology in
our standard setting imagePROGRAF
series is a significant advance in
photo-quality print performance.

The new technologies Canon

brings to market ensure the highest
quality whilst maximising productivity.
Canon Helix Production Workflow and
Oc PRISMAsync enable and streamline
key business related processes such as
web to print, job scheduling, user task
separation, easy document preparation,
improved workflow, enhanced media
utilisation, maximised device uptime
and productivity.

17

Our commitment
to services.
For European organisations today, the management of information, imaging
and media assets requires far more than help with procurement, installation,
training and maintenance. Whilst remaining unrivalled in these key areas,
Canon provides new dimensions to its customers such as outsourced print,
strategic business consultancy and eServices.

Consultancy to help
operational efficiency
Our customers expectations are rising
and placing increased demands on
our ability to bring innovative thinking
and robust execution capabilities.
In response, Canon has formed a
team with a wide range of business
diagnosis and solution design skills
and imaging expertise, and a
pan-European delivery capability.

18

Our customers are tapping into this

teams expertise to digitise their
operating model, to achieve their
business efficiency and operational
cost-effectiveness, to drive
differentiation in their own customer
experience, and to transform their
marketing operations. The team is
composed of resources from each part
of Canon, is built on the foundation of
a collaboration with Accenture, one of
the industry leaders, and brings
together Canons wider ecosystem.

The value of Managed

Print Services

Maximising
uptime

Organisations can spend up to 3%

of annual revenue on print at a time
when effectively managed print services
could save them up to 50% of this
expenditure. Canon Managed Print
Services enable companies to outsource
their print operations, make significant
savings and work more efficiently and
sustainably. Because printing is our
core business, we know how to
combine people, processes and
print technology in the right way
to enhance document efficiencies.

The Canon name has always been

synonymous with exemplary support
and maintenance. Our prioritising of
technical expertise, experience and
coverage reflects the importance
customers place in the smooth running
of our devices. Many organisations
are now turning to Canon eServices
to make device continuity and
consumable ordering even simpler.

19

Making
healthcare better.
Canons 70 year heritage in medical imaging enables us to use
this experience to continually improve medical equipment and
treatment. Our innovations in Digital Radiography and Eye Care
Systems have improved the speed and accuracy of diagnosis,
leading to benefits for patients and healthcare professionals.

20

A long standing
medical history

World leading
Eye Care technology

70 years ago, Canon launched its first

indirect X-ray camera which became
indispensable in the early detection of
tuberculosis. In 1976, Canon introduced
the worlds first Non Mydriatic
retinal camera and continues to
set high technological and image
capturing standards.

Unique EOS digital camera technology

has been specially adapted for
ophthalmic photography. Allowing easy
operation, comfortable examination
and precise detection of lifestyle
related retinal conditions.

Pioneering Digital
Radiography
Our vision of leading the way in eye
care has been strengthened by our
acquisition in 2010 of Polish company
OPTOPOL, a leader in Optical Coherence
Tomography for early detection of retinal
diseases. This combination of imaging
innovation and medical industry
experience promises to advance
ophthalmic diagnostic equipment.

Canons Digital Radiography (DR)

System has transformed the way
hospitals, radiologists and X-ray
technicians operate. Our development
of film-free imaging enabled more
detailed images, faster diagnosis and
faster treatment in critical cases. Thanks
to our portable DR system, radiography
was no longer restricted to one hospital
department but possible in multiple
and outside locations, such as intensive
care units.

21

 Paul Ridderhof

EXPO
Every five years in the USA, Japan, China and Europe
Canon hosts an exclusive event called EXPO to
showcase the breadth of innovation, Canon solutions
and future concepts. This flagship event attracts
Canon distributors, major customers, partners,
analysts and employees from across Europe, Middle
East and Africa, all looking to explore the latest
benefits of Canon imaging technology.

Did you know?

Canon Europe also
sponsors The Danone
Nations Cup, the London
Symphony Orchestra and
the Visa Pour LImage
photojournalism festival.

IPEX and DRUPA

IPEX is the worlds largest English-speaking
technology event for print, publishing and media.
All Canon presses and print imaging devices at
IPEX are networked to a real production, services
and support hub, allowing visitors to see how Canon
responds to genuine technical and production
challenges. Canon also has an equal presence
at DRUPA, the biggest global event for print
equipment held every four years in Dusseldorf.

PHOTOKINA
Photokina is held every two years in Cologne and
is the largest photography and imaging trade
show in the world. Canon has a strong presence
throughout the event, enabling visitors to explore
our latest innovations and technologies across
the imaging spectrum.
22

Connecting with
the right people.

Connecting with our customers and partners takes us into the world of global
passions, from sport and fashion to art and photography, where we are proud
to be seen supporting and even hosting major events.

Fashion

International Football

Pro Golf

Acknowledging the key

role of photography in
the world of fashion,
Canon sponsors the
unveiling of unique
collections by leading
designers at the pivotal
London, Paris and Milan
Fashion Weeks.

Canons 33 year association with football includes

sponsorship of the FIFA World Cup, UEFA European
Football Championship, African Cup of Nations, UEFA
Champions League, UEFA Cup and Russian Premier
Football League, where we showcase our business
solutions and imaging technologies. Fans can use
our imaging innovations to enjoy the best goals from
the great tournaments and photographers using
Canon can capture the iconic moments.

Canon hosts the annual

March to November
Canon Pro Golf Series
across Europe and Africa,
where our key customers
and associates can play
alongside golfing greats
and receive tips and
coaching.

Canon is an Official Sponsor of UEFA EURO 2012

23

 Thorsten Milse. Canon Ambassador

Did you know?

Canon works with governments, scientific,
educational and humanitarian organisations
as well as arts and cultural institutions.

Landscape in the rainy season,

Namib Naukluft National Park, Namibia.
Shot on EOS-1Ds Mark III;
EF16-35mm f/2.8L II USM,
Exposure 1/30, f/16, 16mm ISO 200

Almost 100% of Canon products in scope

qualify for the EU ENERGY STAR scheme.

Working for
a better world.
A long time champion of the natural environment, we are determined
to reduce our impacts and put something back into communities
where we have an influence. To this end, we pursue a proactive
environmental and cultural strategy - see the Canon Europe
Sustainability Report (www.canon-europe.com/sustainability).

24

Best sustainable
business practices
From design to end of product life,
we reduce our environmental impacts
and grow our business sustainably.
We reduce resources and recycle
waste materials into new products
and we have received awards for our
low energy products. We check our
suppliers for regulatory compliance
and our global ISO 14001 certification
means our environmental
management system is world-class.

Working with local communities

Educational Initiatives

Humanitarian partner

Conservation partner

Canon participates in the life of local

communities across Europe, Middle
East & Africa through a variety of
activities covering: conservation,
education, sport, fashion, culture
and music. These vary from one-off
events, to long-term partnership with
charities and other organisations like
Danone Nations Cup, an annual
youth football tournament that
involves over 2.5million children.

The Canon Foundation was

established in 1987 to enhance
cultural and scientific understanding
between Japan and Europe.
European researchers are able to study
in Japan and vice versa. Canon also
attracts leading figures in business,
academia and government to deliver
lectures and share their views on our
changing world.

Canon Europe formalised its long-term

partnership with the Red Cross in
2006 and supports 16 Red Cross
societies across Europe. A key focus is
new and existing youth projects that
support and educate young people
regarding the issues they face in
todays society.

World Wildlife Fund For Nature

(WWF) Canon Europe has been a
WWF Conservation Partner since 1998,
actively supporting the WWF-Canon
Image Gallery, the WWF Global
Freshwater Programme and WWF
Arctic Programme by highlighting and
contributing to the Funds excellent
conservation work especially in the
area of climate change awareness.

25

Canon in Europe,
Middle East & Africa.
Canon Europe Ltd

Canon Europa N.V.

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Middlesex
United Kingdom
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26

Eurasia Regional Office

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canon-europe.com
27

Brochure Photography
Canon Europes Ambassadors Programme features some of the worlds greatest
photographers who are masters of their craft and have the desire to share their passion
for powerful pictures. In this brochure we have included numerous Canon Ambassador
images to highlight their appreciation for the power of photography and their love for
shooting with Canon equipment.
Background images on pages 10-22 taken by Patrick Harrison on Canon equipment.

Corporate Brochure

Canon Europe Ltd

All rights reserved.

2012

3 The Square, Stockley Park

Uxbridge, Middlesex
UB11 1ET UK

The UEFA EURO 2012 official

logo is protected by trademarks,
copyright and/or design.

Canon Europe
canon-europe.com
English Edition
Canon Europa N.V., 2012

Printed on Canon equipment

at Canon Europe Print Centre