MySQL

Case Study - MySQL Open Source

Database in 2004

Presented By:-
TechWizards
(Praxis Business School)
Drupad Parmar
Jayesh Baldania
Rinki Kumari
 Agenda
 Company History

 MySQL’s Business Model

 MySQL in the marketplace

 Major Competitors

 SAP & MySQL Alliance

 SWOT Analysis

 The Way Forward

 Our Recommendation
 Company History
 In 1995, MySQL AB was founded

 In 1996, first version of MySQL was released

 MySQL is an RDBMS

 In 2001, Marten Mickos was appointed as the CEO

 In 2008, MySQL AB became subsidiary of Sun

Microsystems

 In 2009, Sun Microsystems has been acquired by

Oracle Corporation
MySQL’s Business Model
 MySQL in the Marketplace
 Utilized its Open Source Status

 Extended press coverage

 Adopted dual licensing policy

 Made good-enough product available at low price

 MySQL in the Marketplace cont…

 Targeted market segments

 Web application developers

 Small start-ups

 Small & medium enterprises etc

 Promoted commoditization

 Database - an undifferentiated market

 Price - criteria for product selection

Customers don’t need anymore features. If you need all the features, feel free to pay & use
them. If you don’t need all the features, see what savings you can make ~Marten Meckos
 Major Competitors

Technically, in terms of capabilities MySQL is a decade or more behind Oracle

~ Ken Jacobs, Oracle’s VP of product category
 SAP & MySQL Alliance
 MySQL joined hands with SAP AG, a German company & world’s
largest vendor of ERP software in June 2003
 Purpose - to develop next-generation open source database for
large commercial applications
 MySQL’s soft wares were developed according to SAP client’s
needs
 SAP provided support & service infrastructure to MySQL, best
suited for large corporations
 Symbiotic alliance
SAP & MySQL Alliance Cont….
 SWOT Analysis
Strengths Weaknesses
 Free / low license fee  Low reliability
 Open source  Lack of physical presence
 Quick installation  Low service support
 Brand visibility
 Low product development
cost

Opportunities Threats
 Lucrative market of large  Competition from big players
organizations like Oracle, IBM and
 Other emerging market like
Microsoft
SaaS vendors  Other open source databases
providers
 Dilute its brand image
 The Way Forward

 To continue focusing on its current market

 To design special product to serve large enterprises

under different brand name
 Our Recommendation
 Continue focusing on its current market What is our
 Retain its key cost advantage expertise?

What
What is
customer
our goal?
wants?

 Moving to the large enterprises would

 Dilute the brand image
 Affect the revenues of existing market
 Difficult to replicate the service standards and reliability
 Difficult to survive – alliance with SAP AG is not enough
Thank You