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I hereby declare that the winter project report entitled

original work done by me toward the fulfillment of the award of degree of
Becholer of Business Administration. Any information taken from different
sources has been duly acknowledged.

I further declare that the personal data and information received

from any respondent during survey has not been shared with any one and
is used for academic purpose only.





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I would like to thank Vivekanand College for B.B.A College of

Business Administration for providing me opportunity for Project in this

It was great pleasure to complete my project in the healthy and co-

operative atmosphere of Sadguru Automobiles, Surat. I enjoyed doing
my project under the guidance of well-experienced, intelligent, hard
working and ambitious team, which will be a memory forever. I am greatly
indebted to all the management and staff members of Sadguru
Automobiles for the valuable guidance provided by them during my Winter

I wish to express my deep sense of gratitude to my guide

Mr.Dipesh Patel without whose valuable co-operation this Project would
have been practically incomplete.

I would like to show my genuine appreciation for the support given

by Mr.Dipal Gandhi and also to the staff of “Sadguru Automobiles”
who provide me all the information that I needed time to time in course of
my project.




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Executive Summary

Having great pleasure in presents to this project report, prepared

according to keeping in mind the need of customer and speculators for
making a decision of the Competition of the different Bike category in the

The Indian competition market is very much volatile and the

trend of the market is very much uncertain and it is very difficult to take
decision about particular scrip and the decision is taken today is not valid
for tomorrow. Therefore, the research problem I selecting the Bike
comparison evaluating their performance based on Research analysis, and
then I have analysis of Bike by chart and Questionnaire data. The
guidelines are provided to the customers and speculators for showing
competition in the market.

The study is done with an objective to guide the customer and

speculators based on the Research design and analysis. The project
prepared by me will definitely help the Marketer and customer for the
selecting the beneficial for showing the competition in the Market.

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N Topics Page no.

1 Industry Profile: 06

Historical industry Development, Early Automobile

concepts, About Hero-Honda (History).

2 Introduction about Sadguru Automobiles: 18

Mission, Key Milestone of Hero-Honda,

Introduction To Sadguru Automobiles (History)

3 Theoretical Aspects: 24

Comparative analysis

4 Research Methodology: 26

Market Research, Research Design & Choice,

Objective & Benefits of Study, Sample Design,
Limitation of Study,

5 5.1 Data analysis 32

5.2 Hypothesis Formulation 44

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6 Findings 45

7 Suggestion 47

8 Conclusion 49

9 Bibliography 51

10 Questionnaire 53

Tables and Charts

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No. Index of Table & Chart Pag
1 Table of Awards 14

2 Table of key milestone 20

3 Which vehicle the respondents use? 33

4 Respondent’s satisfaction level with bike. 34

5 Buyers, who want to purchase a new bike. 35

6 Brand wise purchase of new bike. 36

7 Respondent’s satisfaction after selling the bike. 37

8 Rating of Average, Performance, Style, and Quality 38

of service.
9 Factor consideration while purchasing a bike. 39

10 Effective bike in the long run. 40

11 Quick services by company. 41

12 From where the respondents want to purchase a 42

bike in future?
13 Feature admired by respondents. 43

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Industry Profile

1.1 Historical Industry Development

1.2 Early Automobile Concepts
1.3 About Hero-Honda(History)

1.1 Historical Industry Development


"Who invented the first Motorcycle?” It is just likely a simple

question, but the answer is too complicated. Just as the automobiles were
the answers to the 19th century. The invention of Motorcycle created the
self propelled bicycle.

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Motorcycles are descendents of the "safety" bicycle-bicycles with
front and rear wheels of the same size, and with a pedal crank mechanism
to drive the rear wheel. Those bicycles, in turn, were descended from high-
wheel bicycles. The high-wheelers were descended from an early type of
pushbike, without pedals, propelled by the rider's feet pushing against the
ground. These appeared around 1800, used iron-banded wagon wheels,
and were called "bone-crushers," both for their jarring ride and their
tendency to toss their riders.

The first commercial design was a three-wheeler built by Edward

Butler in Great Britain in 1884. It employed a horizontal single-cylinder
gasoline engine mounted between two steerable front wheels and
connected by a drive chain to the rear wheel. However, it would perhaps
be incorrect to call it a precursor of the two-wheeled genre of vehicles.

The person credited with building the first motorcycle in 1885 is

Gottlieb Daimler (who later teamed up with Karl Benz to form the Daimler-
Benz Corporation). The gasoline-run vehicle had one wheel in the front and
one in the back, with a smaller, spring-loaded outrigger wheel, on each
side. Powered by a single-cylinder Otto-cycle engine, it may have had a
spray-type carburetor also (since Daimler's assistant, Wilhelm Maybach
was working on the invention of the spray carburetor at the time). The
motorcycle was constructed mostly of wood, with the wheels being of the
iron-banded wooden-spoked type, definitely a "bone-crusher" chassis!

If one counts two wheels with steam propulsion as being a

motorcycle, then the first one may have been American. One such
machine was demonstrated at fairs and circuses in the eastern United
States in 1867, built by one Sylvester Howard Roper of Roxbury,
Massachusetts. It was powered by a charcoal-fired two-cylinder engine,
whose connecting rods directly drive a crank on the rear wheel. This

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machine predates the invention of the safety bicycle by many years; so,
its chassis is also based on the "bone-crusher" bike.

1.2 Early Automobile Concepts

Most of the development during the early phase concentrated on

three- and four-wheeled designs since it was complex enough to get the
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machines running without having to worry about them falling over. The
next notable two-wheeler was the Millet of 1892. It used a five-cylinder
engine built as the hub of its rear wheel. The cylinders rotated with the
wheel and its crankshaft constituted the rear axle.

The first successful two-wheeler, though, was the Hildebrand &

Wolfmueller, patented in Munich in 1894. It had a step-through frame, with
its fuel tank mounted on the down tube. The engine was a parallel twin,
mounted low on the frame, with its cylinders going fore-and-aft. The
connecting rods linked directly to a crank on the rear axle, and instead of
using heavy flywheels for energy storage between cylinder firing, it used a
pair of stout elastic bands, one on each side of the cylinders, to help out
on the compression strokes. It was water-cooled, and had a water
tank/radiator built into the top of the rear fender.

In 1895, the French firm of DeDion-Buton built an engine that was to

make the mass production and common use of motorcycles possible. It
was a small, light, high revving four-stroke single, and used battery-and-
coil ignition, doing away with the troublesome hot tube. Bore and stroke
figures of 50 mm by 70 mm gave a displacement of 138 cc. A total loss
lubrication system was employed to drip oil into the crankcase through a
metering valve, which then sloshed around to lubricate and cool
components before dumping it on the ground via a breather. DeDion-
Buton used this 0.5 hp power plant in road-going tricks, but the engine
was copied and used by everybody, including Indian and Harley-Davidson
in the U.S.

Although a person named Pennington built some machines

around 1895( it is not certain that whether any of them actually ran). The
first motorcycle was the orient-aster, built by the Metz Company in
Waltham, Massachusetts, in 1898. It used an aster engine that was
afrench built copy of the DeDeon-button and predated Indian (1901) by
three years and Harley Davidson (1902) by four.

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The Indian Motorcycle Company, Springfield, introduced the AV-Twin
in 1903, updated with two- and three-speed gearboxes that were further
refined with swing arm rear suspensions. The first motorcycle with electric
start and a fully modern electrical system, the Hendee Special from the
same company, astounded the industry in 1913. Before World War I, IMC
was the largest motorcycle manufacturer in the world producing over
20,000 bikes per year.

From when company gets popularity:

The popularity of the vehicle grew, especially after 1910. By 1900,

many manufacturers were converting bicycles, or pedal cycles as they
were sometimes called, by adding small, centrally mounted spark ignition
engines. The need for reliable constructions led to road trial tests and
competition between manufacturers. The original Tourist Trophy races
were held on the Isle of Man in 1907 as reliability or endurance races.
Such events have been the proving ground for many new ideas-from the
early two-stroke-cycle designs to the supercharged, multi-valve engines
mounted on aerodynamic, carbon fiber reinforced bodywork engines.

In 1916, the Indian Motorcycle Company introduced the Model H

racer, and placed it on sale at the astronomical price of $350. It featured
overhead-valve heads with four valves per cylinder, and was easily
capable of speeds of over 120 mph. In various forms, it was raced on the
dirt track as well as on the boards with very great success. It is unknown
how many of the 8-valve racers were manufactured, but production was
very small indeed; most machines were ridden either by factory riders or
were "loaned" to promising privateers.

During World War I, all branches of the armed forces in Europe used
motorcycles principally for dispatching. After the war, it enjoyed a sport
vogue until the Great Depression began in 1929.

After the World War II, a revival of interest in motorcycles lasted into
the late 20th century, with the vehicle being used for high-speed touring

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and sport competitions. The more sophisticated motor scooter originated
in Italy soon after World War II, led by the manufacture of a 125-cc model.
Since then, an increasing number of powerful bikes have blazed the roads.

During the 1950s, the practice of attaching auxiliary engines to

bicycles in Western Europe and parts of the United States led to the
development of a new type of light motorcycle, the moped. Originating in
Germany as a 50-cc machine with simple controls and low initial cost, it
was largely free of licensing and insurance regulations except in Great

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1.3 About Hero-Honda (History)

As we all know that the HERO HONDA IS super hero of the current
automobiles sectors undisputedly, they are the king of bike Market and
this position is achieved by them in just one and a half decade and now it

The birth of HERO HONDA become possible in 1983-84, when the world’s
largest bicycle manufacturer’s think to enter into the two wheeler’s
automobiles market which is still in the hands of BAJAJ.

What stand out as a joint venture between Hero group and Honda
motors, company of Japan, are today the leading manufacturers of India’s
largest selling motorcycle. Coming into existence on January 19, 1984.
HERO HONDA Motors Ltd. gave India nothing less than a revolution on two
wheels, made even more famous by the “Fill it-Shut it-forget it” Campaign.
Driven by the trust of over 35 Lakes customers, the HERO HONDA products
range today commands as much as 47% making it a veritable giant in the
industry. Add to that technological excellence, expansive dealer network
and retable after sales services becomes it a customer friendly company.
The level of growth can be determined as per the company’s sales figure
over the years.

In fact every second bike sold in the India today is a HERO HONDA!
Customer satisfaction, a high quality product. The strength of HONDA
technology and the HERO group’s dynamism has helped Hitml scale new
frontiers and exceed Limits.

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In the words of “Mr. Brijmohan Lal Munjal the chairman and M.D.” we
will continue to make every effort required for the development
technological innovation, investment in equipments and facilities and
through elticient management.


1. CD-100:
This is the first model of the company and become very much
popular and enjoys the image of long lasting and fuel-efficient bike. It is
the originate “Fill it. Shut it, Forget it” bike.

2. Splendor,Splendor+,Super Splendor, Splendor NXG:

The model Splendor had proven very much beneficial to the
company. This becomes the world’s largest selling bike. It design, look,
fuel efficiency makes it the dream bike. Then company introduces new
models of it.

3. Passion, Passion+:
Passion, the styli designed bike for the stylish rider. Passion
becomes the heartthrob of the youngsters. Passion and Passion+ make
the Hero Honda “DESH KI DHADKAN” in real manner.

4. CBZ, CBZ Star, CBZ Extreme :

The powerful stylish and super pick up bike makes the people crazy
about its riding. It creates new definition of motorcycling. The other

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bikes of Hero Honda are Joy, CD-SS Sleek, Street, Dawn, Ambition, Activa,
and Pleasure.etc


1. National Safety Award:

Hero Honda got national safety award for the Year 2000-’01.

2. National Productivity Award:

Hero Honda got the National Productivity award for the best
performance in automobile sector even in the very sluggish condition of
economy for the year 2000-’01.

3. Best Slogan Award:

Hero Honda got the Best Slogan Award for its touching Slogan “DESH
KI DHADKAN” for the year 2000-01.

These are some decent awards which are collected by the Hero
Honda Customer satisfaction is the biggest award for any company this
can be the Hero Honda’s biggest strength that it has more than 35,00,000
satisfied customers.


Year Awards & Recognitions

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2008 NDTV Profit Business Leadership Award 2008 - Hero Honda
Wins the Coveted "NDTV Profit Business Leadership Award 2008"

Top Gear Design Awards 2008 - Hunk Bike of the Year Award

NDTV Profit Car India & Bike India Awards - NDTV “Viewers’
Choice Award” to Hunk in Bike category

India Times Mindscape and Savile Row ( A Forbes Group

Venture ) Loyalty Awards - “Customer and Brand Loyalty
Award” in Automobile (two-wheeler) sector

Asian Retail Congress Award for Retail Excellence

(Strategies and Solutions of business innovation and
transformation) - Best Customer Loyalty Program in Automobile

NDTV Profit Car India & Bike India Awards - Bike

Manufacturer of the year

Overdrive Magazine - Bike Manufacturer of the year

TNS Voice of the Customer Awards:

• No.1 executive motorcycle Splendor NXG

• No.1 standard motorcycle CD Deluxe

• No. premium motorcycle CBZ Xtreme

2007 The NDTV Profit Car India & Bike India Awards 2007 in the
following category:

• Overall "Bike of the Year" - CBZ X-treme

• "Bike of the Year" - CBZ X-treme (up to 150 cc category)

• "Bike Technology of the Year" - Glamout PGM FI

"Auto Tech of the Year" - Glamout PGM FI by Overdrive Magazine.
"Bike of the Year" - CBZ X-treme by Overdrive Magazine.
Ranked CBZ X-treme "Bike of the Year" - by B S Motoring
“Most Trusted Company”, by TNS Voice of the Customer Awards
CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of
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the Customer Awards 2006.

2006 Adjudged 7th Top Indian Company by Wall street Journal Asia (Top
Indian Two Wheeler Company).
One of the 8 Indian companies to enter the Forbes top 200 list of
world’s most reputed companies.
No. 1 in automobile industry by TNS Corporate Social
Responsibility Award.

Best in its class awards for each category by TNS Total

Customer Satisfaction Awards 2006:

• Splendor Plus (Executive)

• CD Deluxe (Entry)

• Pleasure (Gearless Scooters)

Splendor & Passion - Top two models in two wheeler category by
ET Brand Equity Survey 2006.
Adjudged 7th Top Indian Company by Wall street Journal Asia (Top
Indian Two Wheeler Company).
Top Indian company in the Automobile - Two Wheeler sector by
Dun & Bradstreet - American Express Corporate Awards
Hero Honda Splendor rated as India's most preferred two-wheeler
brand at the Awaaz Consumer Awards 2006.
Certificate of Export Excellence for outstanding export
performance during 2003-04 for two-wheeler & three- wheelers -
Complete (Non SSI) by Engineering Export Promotion Council.

The NDTV Profit Car India & Bike India Awards 2006 in the
following category:

• Bike Maker of the Year

• Bike of the Year - Achiever (up to 150 cc category)
• Bike of the Year - Glamour (up to 125 cc category)

• NDTV Viewers' Choice Award to Glamour in the bike

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2005 10th Motilal Oswal Wealth Creator Award for as the most
consistent wealth creator for the period 1991-2005.

2004 ICSI National Award for Excellence in Corporate Governance 2004

by The Institute of Company Secretaries of India.

2003 Bike Maker of the Year by Overdrive Magazine.

2002 GVC Level 1 (Highest Rating) by CRISIL for Corporate Governance.

2001 Winner of Three Leaves Award for showing Corporate

Environment Responsibility in the Automobile Sector by Centre for
Science & Environment.

1999 National Productivity Award for the Best Productivity Award in the
category of Automobile & Tractor presented by Vice President of

1995 The Analyst Award 1995 presented to Hero Honda Motors Ltd. on
being ranked 9th amongst the most investor rewarding
companies in India.

1995 National Award for outstanding contribution to the Development

of Indian Small Scale Industry (NSIC Award - Presented by
President of India).

1991 Economic Times-Harvard Business School Award for Corporate

Performance to Hero Honda Motors Ltd.

Future of the company:

Being a master of the automobiles sector HH is consistent with it’s

amazing performance. Hero Honda has been a successful story in an
otherwise dull market. Positing a over 1 million sales in the financial year
2001-’02 the company has out ridden all the players.

The company signed the most popular celebrity- Hritik Roshan to be

brand ambassadors. That should further help the company in maintaining

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its following. Both its duly launched models, the CBZ and Passion have
received highly positive response and created new segment for the
company so the future of two companies seems very good and profitable.

List of group companies:

• Hero Motors
• Hero Exports
• Hero Cycles
• Majestic auto Ltd.
• Munjal Showa Ltd.
• Gujarat Cycle Ltd.
• Hero Honda Motors Ltd.
• Hero Cycle Ltd. (Unit –2)
• Munjal and Sunbeam Castings
• High way cycle Industries etc.

Introduction to the Sadguru Automobiles

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2.1 Mission

2.2 Key Milestone of Hero-Honda

2.3 Introduction to Sadguru Automobiles


2.1 Mission

We are a global family with a proud heritage, passionately

committed to providing personal mobility for people around the
world. We anticipate consumer needs and deliver outstanding
products and services that improve people’s lives and get the
ranking position in the market.

An overview of the bike segment of the Indian automobile

industry in the recent times indicates a series of exciting and
interesting changes that have transformed the global automobile
sector substantially. India has emerged on the global scene as one
with a host of world class competitive bike manufacturers, high end
technological prowess. A huge market for quality and stylish bikes,
new makes and models of bikes are making an appearance in India.
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Hero-Honda’s Mission is to strive for synergy between
technology, systems and human resource, to produce products and
services that meet the quality, performance and price aspiration of
its customers. At the same time maintain the highest standards of
ethics and social responsibilities.

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2.2 Key Milestone of Hero-Honda

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Year Event

1983 Joint Collaboration Agreement with Honda Motor Co. Ltd.

Japan signed
Shareholders Agreement signed

1985 First motorcycle "CD 100" rolled out

1987 100,000th motorcycle produced

1989 New motorcycle model - "Sleek" introduced

1991 New motorcycle model - "CD 100 SS" introduced

500,000th motorcycle produced

1992 Raman Munjal Vidya Mandir inaugurated - A School in the

memory of founder Managing Director, Mr. Raman Kant

1994 New motorcycle model - "Splendor" introduced

1,000,000th motorcycle produced

1997 New motorcycle model - "Street" introduced

Hero Honda's 2nd manufacturing plant at Gurgaon

1998 2,000,000th motorcycle produced

1999 New motorcycle model - "CBZ" introduced

Environment Management System of Dharuhera Plant
certified with ISO-14001 by DNV Holland
Raman Munjal Memorial Hospital inaugurated - A Hospital in
the memory of

2000 4,000,000th motorcycle produced

Environment Management System of Gurgaon Plant certified
ISO-14001 by DNV
Splendor declared 'World No. 1' - largest selling single two-
wheeler model
"Hero Honda Passport Programme" - CRM Programme

2001 New motorcycle model - "Passion" introduced

One million production in one single year
New motorcycle model - "Joy" introduced
5,000,000th motorcycle produced

2002 New motorcycle model - "Dawn" introduced

New motorcycle model - "Ambition" introduced
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Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh,
Harbhajan Singh and Zaheer Khan as Brand Ambassadors

2003 Becomes the first Indian Company to cross the cumulative 7

million sales mark
2.3 Introduction to Sadguru Automobiles (Hero-

The Sadguru Automobiles is one of the fastest growing in the Surat

City which was started on 16th of February, 1992 by Mr. Dipal Gandhi in

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Katargam at Balashram road. This firm was started just as a retail and
spare-part seller. The growth in purchasing Hero Honda product for the
middle class and surging income levels have resulted in consumption
growth of Hero Honda product about some percent in the some of the year
period. In the year 1997, the company has get Authorized Representation
of Dealer (ARD) under the Siddhi Automobiles of Hero-Honda dealer. In the
year 2004, the company has started Authorized service and spare-part

The two major segments of the sector in local places of Surat are
selling and service by the Sadguru Automobiles. They provides product of
Hero Honda, spare parts and amiable services in their organization. When
the company was started, there were no customers and on today’s date
the company has covered around 60,000 customers.

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Theoretical Aspect

3.1 Comparative analysis

Comparative Analysis

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Normally it would seem a simple task for a company to identify
its competitor. General motors’ know that Ford is a major
competitor and same Bajaj is a major competitor for Hero-Honda in
India. So, in simple words the study of competitor survey by
organizations is called Comparative analysis.

By preparing this report the organization get the result on

them market situation and also market share of the product by
analyzing report, the company make implemented and improve
their product for dissatisfied customer and make increment in


The comparison of a performance level of a firm business to

the performance level of other similar firms in the same area or to
other established standards.

Comparative analysis consist of evaluating a company’s key

profit indicators and ratios so that they can be compared with the
typical indicators and ratios of companies operating in the same
sector of the company.

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Research Methodology

4.1 Market Research

4.2 Research Design and choice
4.3 Objectives and Benefits of study
4.4 Sample design
4.5 Limitation of the study
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4.1 Market Research

Properly conduct of market survey is an required tools for top

management in decision making in order to conduct a useful and objective
market research. A research methodology only then the studies conduct
can be properly elaborated and commented on so I have conduct research
and it include some sub-point and first one is market research.

Marketing research is the function which links the consumer,

customer and Public to the market through information-information used
to identify and define marketing opportunities and problems, generate,
refine and evaluate marketing actions, monitor understanding of
marketing as a process.

Marketing Research Is The Systematic Design Collection, Analysis

And Reporting Of Data And Findings Relevant To A Specific Marketing
Situation Facing The Company.

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4.2 Research design and choice

Descriptive research gives an account of frequency or the

characteristics of some of the variables where casual research help in
determined cause and effective relationship.

The study seeks to find out the consumer buying behavior it

purchasing Hero Honda two-wheeler motorcycle. The study also aims of
future trends in two-wheeler motorcycle new innovation.

Research Design is the plan structure and strategy of investigation

concerned so as to obtain answer to research questions and to control

 Research design is classified into three types:

(1) Exploratory Research

(2) Descriptive Studies

(3) Causal Designs

In these three categories, I have selected descriptive study method

because certain group such as age, sex, education level, occupation or
income, a descriptive study may be necessary.

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4.3 Objectives And Benefits of Study

 Objectives:

 For getting knowledge about Bikes. [Selling, Mission,

Milestone etc.]

 To know the competition with Bajaj.

 To analyze comparison between Hero-Honda and Bajaj.

 Benefits:

 A Study is useful for my awareness regarding terms of


 This study is helpful to increase my knowledge

regarding marketing of bikes.

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4.4 Sample design

In the sampling plan the basic and important question is who is to be

survey, it is not possible to ask question to every person in the market.

I have conducted my Survey particularly in the Surat city and the

survey is related to comparison of Hero-Honda with Bajaj. When research
has decided to carry out field survey, it has to be decided whether it is to
be census of sample survey. There are two types of sampling method:

A) Statistical Methods:

In this method there are various categories

 Random Sampling

 Stratified Random Sampling

 Disproportionate Random Sampling

 Multi-Stage Sampling

 Area Sampling

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B) Non-Statistical Methods:

 Convenience Sampling

 Judgment Sampling

Here, I have used Random Sampling to know the competition between

Hero-Honda and Bajaj in the market.

4.5 Limitation of the Study

I have done my best in preparing this report, still there some

obstacles that some in the way. These limitation sometimes can be
overcome but sometime they become unavoidable some of the limitation.
Which I faced in preparing this project is as follows:

1. Sometime respondent is not interested in filling up the

questionnaires so they don’t provided prevalent information.

2. The overall survey was time consuming & expensive.

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3. The sample may not exactly represent the population as the time
period of the two month formed to be in sufficient and the entire
project was to be completed in lots.

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Data Analysis

5.1 Data Analysis

5.2 Hypothesis Formulation

1) According to the vehicle, which vehicle the

respondent uses?


Hero-Honda 105 42%

Bajaj 83 33%

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TVS 22 09%

Yamaha 10 04%

Yo-Bikes 05 02%


TOTAL 250 100%

Yes 174 70 %

No 76 30%

TOTAL 250 100%


From the above analysis, it is very clear that most of the

respondents are using Hero-Honda bike. Out of 250 respondents 105 are
using Hero-Honda bike While 83 respondents are using Bajaj bikes and the
remaining are of the other bike users.

2) Is the customer or respondent is satisfied with

the bike?

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From the above analysis, it is seen that out of 250 respondents 174
or 70% respondents are satisfied with their current bike and 76 or 30%
respondents are not satisfied with their bike.

3) (A) According to the buyers who want

to purchase a new bike.;

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Yes 70 28 %

No 180 72 %

TOTAL 250 100.00 %


From the above analysis we can say that out of 250 respondents 70
respondents are planning to purchase a new bike and most of the
respondents have specified that they want to purchase an average bike.
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3) (B) According to the respondent who want
to purchase a bike of various brand.;


BAJAJ 37 53%
OTHERS 11 15%
TOTAL 70 100 %

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From this chart we can analyze that out of 70 respondents’ 37

respondents or 53% respondents want to purchase a Bajaj bike, while 22
respondents or 37% respondents want to purchase a Hero-Honda bike.

Yes 205 82%

No 45 18%
TOTAL 250 100.00 %

4) Is the respondents bike satisfies the sales

after service?

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In the above chart we can simply analyze that out of 250

respondents 205 respondents are satisfied with the service after sales
while 45 respondents aren’t satisfied the service after sales.

5) According to the rating.;




24% 76% 56% 44% 34% 66% 72% 28%
100% 100% 100%

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According to the rating: In average out of 250 respondents, 190
respondent or 76% respondents have ranked Bajaj bike. In Performance
out of 250 respondents 140 respondents or 56% respondents have ranked
Hero-Honda bike. In Style out of 250 respondent’s 165 respondents or 66%
respondents have ranked Bajaj bikes. While in Quality of service feature
out of 250 respondents 180 respondents or 72% respondents have ranked
Hero-Honda bike.

6) According to the factor consideration in

purchasing the bike.;
Average 93 37%
Maintenance 07 03%
Engine Cc 20 08%
Comfortable ride 05 02%
Pick up 18 07%
Price 62 25%
Durability 03 01%
Style 37 15%
Fuel efficiency 02 02%
TOTAL 250 100%

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From this chart we can analyze that out of total 250 respondents’
93 respondents or 37% respondents want to purchase average factor bike
and 62 or 25% respondents want to purchase a bike factor keeping in
mind of Price while 37 respondents or 15% respondents want to purchase
a stylish bike.

7)Which Brand’s bike will be effective in the

long run?


HERO-HONDA 140 56%
BAJAJ 65 26%
OTHERS 45 18%
TOTAL 250 100 %

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In this chart it very clearly seen that out of total 250 respondents
140 respondents or 56% of respondents have replied that Hero-Honda’s
bike will be effective in the long run.

8) According to the quick services by

company to the your bike.;


DEMONSTRATI 98 138 14 250
RESPONSE OF 120 112 18 250

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DELIVERY 76 98 76 250
COMPLAIN 74 92 84 250


According to quick services: In Demonstration out of total

respondents 138 respondents have rated Bajaj bike. In Response of dealer
out of total respondents 120 respondents have rated Hero-Honda bike. In
Delivery time out of the total respondents 98 respondents have rated Bajaj
bike while in Complain handling out of total respondents 92 respondents
have rated Bajaj bike.

9) From where the customers want to purchase a

Hero-Honda bike on the future basis?

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Sadguru Automobiles 70 28%

Siddhi Automobiles 89 46%
Dhru Automobiles 41 10%
Others 40 16%
TOTAL 250 100.00 %


In this chart we can see that if the respondent wants to purchase a

Hero-Honda bike then out of total respondents 46% respondents will prefer
Siddhi Automobiles while 28% respondents will prefer to Sadguru

10) According to the feature of bike admired by

the customers or respondent;

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HERO-HONDA 130 52%
BAJAJ 120 48%
TOTAL 250 100 %


According to feature admiration out of total respondents 130

respondents have admire the feature of hero-Honda bike while 120
respondents have admire the feature of Bajaj bike.

5.2 Hypothesis Formulation

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From the pilot study of 20 respondents, there were 16 respondents
like to use Hero Honda Bikes and 04 respondents were like to use Bajaj
Bikes. Out of 250 respondents, 130 respondents are admiring Hero-Honda
bike while 120 respondents are accepting Bajaj bikes.


Here ,

P = x /n

Where , X = no of respondents.

n = no of total respondents.

P = probability of satisfied respondents.

Q = probability of unsatisfied respondents.

Z = the score associated with confidence level.

So, p= x/n

130/250= 0.52%


= 0.52 – 0.80

0.80 * 0.20 / 250


So, I reject the null Hypothesis

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Vivekanand College for Business Administration

 In area wise distribution most of the respondents comes in the group of

 22 % respondents are students who use the bikes.

 62 % respondents are having the problem of the engine with other


 66 % respondents having the problem of average of the bike with other


 Out of total respondents 42% respondents uses Hero-Honda bike and

33% respondents uses the Bajaj bikes.

 19 % respondents are there who want to purchase Hero-Honda bike.

 37 % respondents are there who want to purchase a Bajaj bike.

 Out of total respondents 44 % respondents see the features when they

purchase the bike.

 23 % respondents consider the price criteria then prefer brand and

service criteria.

 Out of total respondents 70 % are satisfied with the current bike.

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Vivekanand College for Business Administration


 In my survey I have found that some respondents do not aware with the
new models of Hero-Honda, so give more advertise for awareness of
new models in the market.

 Give more free services for more customers.

 I have also found that customers suggested that the company should
make improvement for increase engine CC and consider maintenance
of bike.

 The company has to provide some schemes and discount for

purchasing a bike.

 It is quite costly bike, so the price should be reducing a little.

 The main rival brand is Bajaj so the company should implement new
strategies to survive in the market.

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Vivekanand College for Business Administration


After completing this research a conclusion can be made that Hero-

Honda bike is very well known brand in the Surat city for effectiveness of the bike
and Performance of the bike while Bajaj bikes are well known for its Average and
many of the respondents have concluded that Resell value of hero-Honda bike is
More than the resell value of Bajaj bike.

Vivekanand College for Business Administration


Vivekanand College for Business Administration



1. Name: Marketing Management

Author: Philip Kotler (12th edition)

2. Name: Research Methodology

Author: G. C. Berry





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Vivekanand College for Business Administration

{Comparative analysis between Hero-Honda and Bajaj}

(In the box only tick mark √ where necessary and in rating give
ranks in numbers)

1) Personal detail of the Respondent:




Size of family:


Contact no.:

2) Which Company vehicle do you use?

Hero-Honda Bajaj
TVS Yamaha
Yo-Bike Others

3) Are you satisfied with your current bike? If no, then

which problem you face by your bike?

Yes No


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4) Are you planning to purchase a new bike? If yes, of
which Brand?

Yes No

Company Brand

5) Is your bike satisfies the service after sales?

Yes No

6) How would you rate Hero-Honda and Bajaj bikes on

following parameters?

[Rating from 1 to 5, Where 1 is lowest and 5 is highest]

No. Parameter Hero- Bajaj

1 Average

2 Performance

3 Style

4 Quality of service

7) Which factor do you consider in purchasing the


Average Maintenance Engine Cc

Comfortable ride Pick up Price

Durability Style Fuel efficiency

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8) Which Brand’s motorcycle will be effective in the
long run?

[ ] Hero-Honda [ ] Bajaj [ ] others

9) Tickmark the bike in following Quick services by

company to you?

No. Services Hero- Bajaj Others

1 Demonstration

2 Response of

3 Delivery Time

4 Complain

10) If you want to purchase a Hero-Honda Bike,

Which Automobile comes first in your mind?

[ ] Sadguru Automobiles

[ ] Siddhi Automobiles

[ ] Dhru Automobiles

[ ] Others (plz spe.)

11) Any special feature of bike which you can

admire about;

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12) Suggestion towards Bike Competition, if any?

Thank you

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