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KALSARIYA HITESH R.
T.Y.B.B.A
(MARKETING)
ROLL NO. 17
KALSARIYA HITESH R.
T.Y.B.B.A
(MARKETING)
ROLL NO. 17
Vivekanand College for Business Administration
2
Executive Summary
3 Theoretical Aspects: 24
Comparative analysis
4 Research Methodology: 26
7 Suggestion 47
8 Conclusion 49
9 Bibliography 51
10 Questionnaire 53
During World War I, all branches of the armed forces in Europe used
motorcycles principally for dispatching. After the war, it enjoyed a sport
vogue until the Great Depression began in 1929.
After the World War II, a revival of interest in motorcycles lasted into
the late 20th century, with the vehicle being used for high-speed touring
As we all know that the HERO HONDA IS super hero of the current
automobiles sectors undisputedly, they are the king of bike Market and
this position is achieved by them in just one and a half decade and now it
become “DESH KI DHADKAN”.
The birth of HERO HONDA become possible in 1983-84, when the world’s
largest bicycle manufacturer’s think to enter into the two wheeler’s
automobiles market which is still in the hands of BAJAJ.
What stand out as a joint venture between Hero group and Honda
motors, company of Japan, are today the leading manufacturers of India’s
largest selling motorcycle. Coming into existence on January 19, 1984.
HERO HONDA Motors Ltd. gave India nothing less than a revolution on two
wheels, made even more famous by the “Fill it-Shut it-forget it” Campaign.
Driven by the trust of over 35 Lakes customers, the HERO HONDA products
range today commands as much as 47% making it a veritable giant in the
industry. Add to that technological excellence, expansive dealer network
and retable after sales services becomes it a customer friendly company.
The level of growth can be determined as per the company’s sales figure
over the years.
In fact every second bike sold in the India today is a HERO HONDA!
Customer satisfaction, a high quality product. The strength of HONDA
technology and the HERO group’s dynamism has helped Hitml scale new
frontiers and exceed Limits.
SHOW CASE:
1. CD-100:
This is the first model of the company and become very much
popular and enjoys the image of long lasting and fuel-efficient bike. It is
the originate “Fill it. Shut it, Forget it” bike.
3. Passion, Passion+:
Passion, the styli designed bike for the stylish rider. Passion
becomes the heartthrob of the youngsters. Passion and Passion+ make
the Hero Honda “DESH KI DHADKAN” in real manner.
The powerful stylish and super pick up bike makes the people crazy
about its riding. It creates new definition of motorcycling. The other
AWARDS:
These are some decent awards which are collected by the Hero
Honda Customer satisfaction is the biggest award for any company this
can be the Hero Honda’s biggest strength that it has more than 35,00,000
satisfied customers.
Top Gear Design Awards 2008 - Hunk Bike of the Year Award
NDTV Profit Car India & Bike India Awards - NDTV “Viewers’
Choice Award” to Hunk in Bike category
2006 Adjudged 7th Top Indian Company by Wall street Journal Asia (Top
Indian Two Wheeler Company).
One of the 8 Indian companies to enter the Forbes top 200 list of
world’s most reputed companies.
No. 1 in automobile industry by TNS Corporate Social
Responsibility Award.
The NDTV Profit Car India & Bike India Awards 2006 in the
following category:
1999 National Productivity Award for the Best Productivity Award in the
category of Automobile & Tractor presented by Vice President of
India.
1995 The Analyst Award 1995 presented to Hero Honda Motors Ltd. on
being ranked 9th amongst the most investor rewarding
companies in India.
• Hero Motors
• Hero Exports
• Hero Cycles
• Majestic auto Ltd.
• Munjal Showa Ltd.
• Gujarat Cycle Ltd.
• Hero Honda Motors Ltd.
• Hero Cycle Ltd. (Unit –2)
• Munjal and Sunbeam Castings
• High way cycle Industries etc.
(History)
2.1 Mission
The two major segments of the sector in local places of Surat are
selling and service by the Sadguru Automobiles. They provides product of
Hero Honda, spare parts and amiable services in their organization. When
the company was started, there were no customers and on today’s date
the company has covered around 60,000 customers.
Comparative Analysis
Definition:
Objectives:
Benefits:
A) Statistical Methods:
Random Sampling
Multi-Stage Sampling
Area Sampling
Convenience Sampling
Judgment Sampling
Bajaj 83 33%
Yamaha 10 04%
Yo-Bikes 05 02%
RESPONSE
Others RESPONDENT
25 PERCENTAGE
10%
No 76 30%
Comments:
From the above analysis, it is seen that out of 250 respondents 174
or 70% respondents are satisfied with their current bike and 76 or 30%
respondents are not satisfied with their bike.
Yes 70 28 %
No 180 72 %
Comments:
From the above analysis we can say that out of 250 respondents 70
respondents are planning to purchase a new bike and most of the
respondents have specified that they want to purchase an average bike.
Vivekanand College for Business Administration
39
3) (B) According to the respondent who want
to purchase a bike of various brand.;
Comments:
Vivekanand College for Business Administration
42
According to the rating: In average out of 250 respondents, 190
respondent or 76% respondents have ranked Bajaj bike. In Performance
out of 250 respondents 140 respondents or 56% respondents have ranked
Hero-Honda bike. In Style out of 250 respondent’s 165 respondents or 66%
respondents have ranked Bajaj bikes. While in Quality of service feature
out of 250 respondents 180 respondents or 72% respondents have ranked
Hero-Honda bike.
From this chart we can analyze that out of total 250 respondents’
93 respondents or 37% respondents want to purchase average factor bike
and 62 or 25% respondents want to purchase a bike factor keeping in
mind of Price while 37 respondents or 15% respondents want to purchase
a stylish bike.
In this chart it very clearly seen that out of total 250 respondents
140 respondents or 56% of respondents have replied that Hero-Honda’s
bike will be effective in the long run.
DELIVERY 76 98 76 250
TIME
COMPLAIN 74 92 84 250
HANDLING
Comments:
Comments:
Comments:
So,
Here ,
P = x /n
Where , X = no of respondents.
n = no of total respondents.
So, p= x/n
130/250= 0.52%
Now,
= 0.52 – 0.80
=11.03≥1.96
Findings
In my survey I have found that some respondents do not aware with the
new models of Hero-Honda, so give more advertise for awareness of
new models in the market.
I have also found that customers suggested that the company should
make improvement for increase engine CC and consider maintenance
of bike.
The main rival brand is Bajaj so the company should implement new
strategies to survive in the market.
Books:
Author: G. C. Berry
Websites:
www.herohonda.com
Appendix:
Questionnaire
(In the box only tick mark √ where necessary and in rating give
ranks in numbers)
Name:
Age:
Sex:
Size of family:
Address:
Contact no.:
Hero-Honda Bajaj
TVS Yamaha
Yo-Bike Others
Yes No
Problem:
Yes No
Company Brand
Yes No
2 Performance
3 Style
4 Quality of service
2 Response of
dealer
3 Delivery Time
4 Complain
Handling
[ ] Sadguru Automobiles
[ ] Siddhi Automobiles
[ ] Dhru Automobiles
Or
Bajaj
Thank you