EAST AFRICA DAIRY DEVELOPMENT (EADD II) PROJECT PUBLISHES THE
RESULTS OF A SURVEY ON TANZANIA DAIRY INDUSTRY Survey reveals that only 10% of total milk produced is marketed out of which 80% is traded informally and 20% going through formal markets. A recent survey on the dairy industry in Tanzania shows that tea, carbonated soft drinks, porridge and unprocessed fresh milk are the highest consumed beverages in the country. The survey commissioned by the EADD II project further shows that the country has a huge potential to market milk as a healthy, good tasting refreshment of choice, even in social circles; in the same space as carbonated soft drinks. Total milk production in Tanzania is estimated at 2.06 billion litres of milk per year (compared to Kenya which produces 5.2 billion litres of milk annually) with the national average per capita milk consumption standing at 47 litres per year. The study points out key challenges in the dairy sector among them being: domination of the sector by informal markets, poor quality of milk due to basic quality tests not being done at farm level, lack of expertise in determining quality of milk, poor milk handling equipment, poor reinforcement of Dairy Industry Act 2004, lack of demand from consumers on milk products, among others. EADD II is working with smallholder dairy farmers in Iringa, Mbeya and Njombe regions of Tanzania to increase milk production at farm level and increase income through connecting them to the market through hubs where they can acquire various services towards increasing production. The rationale of the study was therefore to describe existing and potential markets for dairy products in the country. About EADD: The East Africa Dairy Development (EADD) Project II is a five-year project designed to help smallholder farm families in Kenya Uganda and Tanzania to sustainably improve their livelihoods. The project hopes to double the dairy income of 136,000 farming households smallholder farm families to achieve sustainably improved livelihoods as well as stimulate income growth for an additional 400,000 secondary beneficiaries - in Uganda, Kenya and Tanzania by 2018. The project is mainly funded by the Bill and Melinda Gates Foundation and implemented by five partners: Heifer Project International (Lead partner), Technoserve (TNS,), International Livestock Research Institute (ILRI), African Breeders Services Ltd limited (ABS) and World Agro-forestry Research Centre (ICRAF). About Heifer International: Heifers mission is to end hunger and poverty while caring for the Earth. For more than 70 years, Heifer International has provided
livestock and environmentally sound agricultural training to improve the lives of
those who struggle daily for reliable sources of food and income. Heifer is currently working in more than 30 countries, including the United States, to help families and communities become more self-reliant. For information, visit www.heifer.org, read our blog, follow us on Facebook, on Twitter @Heifer or call 888.5HUNGER (888.548.6437).