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Introduction
The Software development industry is a vital part of the economy worldwide even
during economic insecurities. As a result of the ever increasing globalization of
markets and the need for improved efficiency, organizations are investing on
software that allows them to do business in competitive markets. This has lead to the
growth in the software development industry.
The growth in this industry has lead many companies to shift to countries with a low
cost of development. Today the development of new software is outsourced while the
management is situated in western countries. This has lead to more efficient costcontrol over the process.
hSenid Business Solutions is a software development company specializing in Total
Human Resource & Payroll Management Solutions, Time & Attendance Solutions,
Outsourcing, Gold Trading Solutions, Community Development Management
Solutions, Customized Software Developments and ASP Solutions.
The Company was established in 1997 by Mr. Dinesh Saparamadu with few
engineers. Today hSenid is a software development company with offices in United
States, Singapore, India and R&D centers in Sri Lanka & Malaysia. The Company has
made a significant impact on the IT industry both, locally and globally with its
unique and innovative range of products.
The research was focused on proposing an evaluation model which could be deployed
across a common platform. It was understood that the standard model should satisfy
the requirements of most organizations and possibly exceed majority of the
requirements. Various employee performance evaluation methodologies were
evaluated to gather information on the best possible solution. The drawbacks and the
advantages of each of these models were considered in developing the suggested
approach. Furthermore it was imperative that the proposed approach could be
implemented as a software solution. The research also involved a thorough study on
aspects which have an impact on performance appraisals. A study was carried out to
identify best practices that should be followed in order to execute a sound appraisal.
The report highlights the approach and the methodology used to develop a Standard
Framework, which would address the above mentioned issue. A survey was
conducted to gather information on various Performance Evaluation practices.
Banking and Telecommunication industries were considered for research purposes.
It is recommended that hSenid develops an Employee Compliance tracking module
to further enhance the process of performance evaluation. Furthermore the research
team recommends a list of best practices that could be adopted in the appraisal
process.
competitive advantage. On the other hand ineffective appraisal systems could give
rise to many problems including low morale, decreased productivity and a lessening
of the employee's enthusiasm, support for the organization. (Somerick, 1993).
It is mainly the advocates of TQM (Total Quality Management) who oppose the
implementation of performance appraisal in organizations (Deming, 1986; Glaser,
1993; Kane and Kane, 1992). Deming is of the view that 85% of the factors that affect
the employee's performance flow from the system which are beyond the control of
the employee, and only 15% of the factors are attributable to the employee. On the
other hand, human resource (HR) practitioners do not subscribe the view of TQM
proponents. HR practitioners often claim that performance appraisal is an essential
part of an organizational culture and it is required to assess organizational progress
towards goals (Daley, 1993; Landy and Farr, 1983). Aldakhilallah and Parente (2002)
have developed a performance appraisal process, known as TQMPE (Total Quality
Management Performance Evaluation) and is said to be a revised version of the
conventional methods of performance appraisal.
The following factors are considered as the benefits of an appraisal system,
Enables employees to identify their strengths and weaknesses
Provides an opportunity to motivate employees and encourage for better
performance.
Lets determine the need for further training.
Helps to set goals for future superior performance.
Organizations at all levels are trying to ensure that their departments and units are
doing more with less. In this context employee performance appraisal system can be
considered as a tool that can measure and suggest how to improve productivity
(Vallance, 1999).
In the modern context the common approach used in employee performance
appraisal is the use of a numerical or scalar rating system whereby managers are
required to score an individual against a number of objectives/attributes. In some
companies, employees receive assessments from their manager, peers, subordinates,
and customers, while also performing a self assessment.
The popular methods used for performance appraisal are,
Management by Objectives
360 degree appraisal
Behavioural Observation Scale
Behaviourally Anchored Scale
Trait based systems are also used in some organizations which rely on factors such as
integrity and conscientiousness. However since Trait based systems are based on the
personality traits, they make it difficult for a manager to provide feedback that can
initiate positive change in employee performance. This is due to the fact that even
though an employee can change a specific behaviour they cannot change their
personality.
Further Trait-based systems, because they are vague, are more easily influenced by
office politics, causing them to be less reliable as a source of information on an
employee's true performance. The vagueness of these instruments allows managers
to fill them out based on who they want to/feel should get a raise, rather than basing
scores on specific behaviors employees should/should not be engaging in.
(Wikipepedia, 2009)
Management by Objectives (MBO) is a process where the management sets the
objectives and the employees agree on the objectives and understand their role
within the organization.
An Important aspect of MBO is the measurement of the employee's actual
performance against the standards that is set. Since employees themselves have been
involved with goal setting and choosing the course of actions to be followed by them,
they are more likely to accomplish their responsibility. The advantage of the MBO
model is that employees gain a clear understanding of what is expected of them. i.e
their roles and responsibilities. Furthermore employees are motivated as they are
actively involved in the goal setting process. The MBO model also facilitates better
communication and coordination among superiors and subordinates. This in turn
helps employees to maintain good relationships within the enterprise.
However the MBO model does not take into account the context in which the goals
are set. Furthermore it does not address the issue of responding to obstacles and
constraints that the employee may come across when reaching the goal. Companies
also tend to evaluate their employee against the "Ideal" employee. In other words
MBO focuses on what employees should be not what they should do.
The 360 Degree Feedback performance appraisal model refers to feedback that
comes from all around an employee. In other words feedback on individual
performance is provided by subordinates, peers, and supervisors. It also includes a
self assessment and sometimes feedback from clients and other sources such as the
stakeholders.
The results from the 360-degree feedback are generally used by the person receiving
the feedback to plan personal development. Results may also be used by
organizations in making administrative decisions such as promotions.
However there is significant controversy as to whether the 360 feedback model
improves employee performance or whether it decreases employee performance.
Most organizations opt for an anonymously filled up 360 degree feedback document.
The gathered data is then tabulated in a confidential manner. The results are shared
with the person whose skills and performance were evaluated. This approach relies
heavily on the relationship, trust and satisfaction that the employees exhibit with
their supervisors and therefore is highly subjective.
The lack of accountability has been an issue with the 360 degree evaluation model.
Since the feedbacks are coming from anonymous sources there is a significant
question mark as to whether the feedback could be used for something other than
development purposes. "When anonymous feedback from peers is improperly used, a
department stand to destroy whatever trust and credibility existed between manager
and employees." (Carey,1995, p.56)
Finally the information alone will not be useful in changing the behaviour of the
employees. It takes a considerable amount of time to digest and form realistic action
plans. If the feedback obtained from the 360 degree feedback is not converted to a
realistic plan it is bound to lose the value of the entire evaluation process. (Waldman
& Atwater, 1998, p.17)
Furthermore techniques such as essay appraisal, graphic rating scale, forced choice
rating scale, field review, work standards approach, ranking methods, assessment
centres are also used in the appraisal process.
Ranking Methods are useful when two employees who work for different supervisors
need to be compared. In this method appraisal forms are not particularly useful. This
method is also used to compare people in separate units of an organization.
Work Standards Approach is a technique where daily performance standards are set
for each employee. It is focused on improving productivity and could be used to
provide an accurate and objective appraisal of work for each employee. This method
revolves around spending a considerable amount of time on observing the employees
on the job, simplifying and improving the job where possible and arriving at realistic
output standards. However the drawback is that employees are rated differently and
hence makes it difficult to draw comparisons among employees especially in
situations such as salary increase and promotions.
In most performance appraisal programs/systems the superiority of the supervisor is
over-emphasized which might be damaging especially in an organizational culture
which is focused on employee participation. On the other hand when negative
feedback is communicated to employees, it might fail to motivate employees and
often result in worse performance. In some organizations employees are unaware as
to whether an appraisal system exists. An appraisal system would not be successful if
the appraised does not know the criteria under which he/she is evaluated. Hence the
communication of evaluation criteria is of utmost importance. The issue of tough and
lenient raters/evaluators is also of concern. Some departments might have highly
competent employees as compared to other departments. In such situations
appraisals can be highly intensive. Biasness in organizations is often the biggest
drawback of appraisal systems, which may result in non competent employees being
rewarded. This would demotivate highly competent employees, thus resulting in an
organizational culture which is less active and dynamic.
3. Research Approach
3.1. Methods
This research was primarily conducted based on the information gathered through
the World Wide Web. In addition an interview session was held with Mr. Sampath
Jayasundara to obtain an insight into various performance evaluation
methodologies. Questionnaires were also used to gather information on employee
opinions. The questionnaires were designed to investigate the various approaches
used by organizations to measure the performance of its employees. A total of 200
questionnaires were distributed amongst employees from the Banking and
3.2. Results
Majority of the employees are of the view that the appraisal system prevalent in their
organizations does not take into account the external aspects relevant to their
occupation. Most employees complain that even though they perform a dual role, the
evaluation considers only the activities related to their respective designations.
Employees state that the evaluation systems are obsolete and have not been reviewed
frequently. The lack of employee involvement in the goal setting process has also
been raised as a concern. Furthermore in most organizations annual appraisals are
conducted in a very short time period. Hence certain aspects are often ignored.
Results indicate that approximately 67% of the employees suggest that the existing
appraisal system is not satisfactory. They are of the view that supervisors and
managers tend to forget the achievements made by an employee as time passes by.
Elaborating further some employees went on to say that all the hard work done at the
beginning of the year is often forgotten at the time of appraisal. This in turn results in
employees being evaluated on their current performance as opposed the overall
performance within the year. Around 9% of employees shared an interesting opinion.
These employees were of the view that existing appraisal system was satisfactory and
that it required minor alterations. They were also of the view that the employees tend
to complain about appraisal systems when they do not receive the expected benefits.
Around 60% of the employees believe that the appraisal process should be conducted
in a methodical manner and that supervisors should maintain clearly documented
achievements and failures of each employee. This will in turn serve as a guideline in
the appraisal process and will obviate the need for an informal assessment. This will
also eliminate the focus on relationships in a corporate environment. Employees
suggest that they should have the opportunity to view their achievements and failures
(areas of improvements) over a time period. The following section provides a detailed
analysis on the data gathered through questionnaires.
The following section provides a detailed analysis on the data gathered. It was
interesting to note that the opinions of employees in both sectors followed a similar
18
34
57
77
14
Table 3.1. Employee opinions on existing appraisal systems
As mentioned above a large percentage of employees are not satisfied with the
prevalent appraisal system. As Table 3.1. indicates 26% of employees agree that the
existing system is satisfactory. These employees argue that "employees who perform
well are always recognized". Furthermore the use of diverse assessment criteria was
also highlighted as a justification to the successfulness of existing appraisal systems.
What measure would you think is most suitable to solve issues in existing appraisal
systems?
Answers
Industry
Change Existing System
Alter the existing system and continue
Introduce a novel concept
Merge Existing Appraisal Models
Shouldn't be changed
Banking
25
16
19
24
16
Telecommunications
28
14
23
22
13
53
30
32
46
29
Table 3.2. Employee opinions on measures to solve the issue
As Table 3.2. indicates when questioned as to what measures could be taken to solve
the issues, a considerable amount of employees stated that either the existing system
should change or an alteration should be done to the existing system. However it was
important to note that 41% of employees from both sectors believed that the existing
system should either be altered or organization should adopt a combination of
appraisal models.
If the existing appraisal system is to be improved what additions/alterations do you
think are required?
Answers
Industry
Telecommunications
37
25
17
14
7
83
46
30
30
11
Employees of both sectors displayed a common attitude towards the retention of
personal assessment copies. A significant 64.5% of employees shared critical views
on retaining a copy of personal assessments. Most of these employees argued that
copies of assessments could be used to correct their mistakes and further enhance
their skills. This would in turn be beneficial to employees in terms of personal and
professional growth. However the assessment should provide acceptable
justifications for each comment/remark.
On the other hand some employees believe that copies of assessments shouldn't be
handed over to employees. These employees stated that certain comments made by
supervisors cannot be directly justified and could only be associated with the
behaviour of each employee. Hence making a comment/remark on the behaviour of
an employee might create a environment of doubt which is not healthy in a corporate
environment.
Do you think that the time period for appraisals is too lengthy?
Answers
Industry
Strongly Agree
Agree
Disagree
Strongly Disagree
Neutral
Banking
31
19
26
18
8
Telecommunications
27
13
30
24
4
58
32
56
42
12
Employee participation: based on the research outcome it was evident that most
employees believe that the appraisal systems are biased. In such a situation it is
highly unlikely that they would accept the outcome of a performance evaluation.
Participation gives an opportunity for the employees to discuss their concerns.
Performance methodology, criteria for evaluation and the evaluation form itself
could be developed with the involvement of employees. Higher employee
participation is bound to generate an atmosphere of cooperation and support. This in
turn would facilitate in the development of a healthy coaching or counseling
relationship. Appraisal related tension and rater-ratee conflicts could also be reduced
by initiating a relationship based culture. Somerick (1993) suggested that having a
dialogue session between the manager and the employees would initiate problems to
be solved immediately.
Goal setting: Goal setting consists of performance goals that are specific, challenging
and accepted. Goal setting within performance appraisal has resulted in greater
appraisal satisfaction and increased performance (Dobbins et al., 1990). Stevens
(1990) states that: "assign employees a series of goals to be accomplished in the
course of a year. When annual reviews are held, rate the employees' progress in
achieving these goals." Furthermore goal setting should take into consideration the
context in which the goals are set. It should also take into consideration the obstacles
that the employees may face during the course of the time period concerned.
Developing performance standards: Standards should be developed in order to
measure the essential job duties and responsibilities.
Performance appraisal interview: In a performance evaluation interview, the
interviewer must be aware of the employee needs to protect confidentiality and
privacy. Roberts (1994) is of the view that it is of utmost importance to provide
undivided attention during the interview and reserve sufficient time for a full
discussion of the issues.
Krug (1998) suggested asking open-ended questions would encourage employee
participation in the appraisal interview. He suggests that question such as "Do you
enjoy your job?" should be avoided and replaced by questions which would bring
about answers which are more thoughtful and informative. As an example the
question "How do you feel about working in this company?" requires a certain degree
of thought.
affected by factors such as the ability of the employee to get on with his or her
supervisor, his or her reactions under pressure, his or her appearance, degree of
organization, levels of attentiveness and interest. While these sort of assessments are
difficult to avoid, a standard appraisal model that would take into account the above
mentioned factors would to a certain extent reduce the reliance on such informal
assessment. The following section describes the proposed appraisal model.
5. The Solution
Firstly the performance evaluation criteria should be properly structured. Each
criteria should have a clearly defined meaning along with a set of subcriteria. The
subcriteria should have their respective weights and priorities. The criteria used to
evaluate the performance of a particular employee should be specific to the
designation/role concerned. It should essentially entail the job responsibilities as
well as the expected improvements. Improvements have to be set based on a study of
each employee.
Initially the supervisor sets goals and objectives for a particular employee with
his/her participation in the goal setting process. This will ensure that the employees
have a proper understanding of what is expected of them. The supervisor then has
the responsibility of tracking 'incidents' related to the employee. In other words the
supervisor should document the activites of the employees. For an example if the
employee delights the client that can be considered as achievement. On the other
hand if the employee misses a deadline due unacceptable reasons that can be
considered as a fallout. However this process of recording actions of an employee
over a time period ensure that there is clear evidence of the actions performed by
each individual. This in turn would facilitate in an effective appraisal process and
would prevent the possibility of employees being evaluated on based on the
relationship that he/she has with the managers/supervisor. In annual appraisals the
supervisor and the employee would meet up after the specified time period. The
supervisor would then complete the appraisal based on the recorded objectives and
goals that were set initially. The recorded 'incidents' could be used to justify each
evaluation. If the employee agrees with the appraisal he/she could comment and sign
the appraisal. The process would be completed once the reviewing manager signs and
retains a copy. The supervisor and employee would receive a copy of the appraisal.
This would enable the employee to have a focus on the aspects that he/she needs to
improve and thereby will form a strong base for 'Personal Development'.
However if the employee disagrees with the appraisal he/she would be a given a time
frame to prepare the comments. The supervisors would then forward both the
appraisal and the comments from the employee to the reviewing manager. Reviewing
manager could then uphold/recommend changes to the appraisal within a specified
time period. The appraisal is sent back to the supervisor and results in a meeting
with the employee concerned.
Figure 5.1. The Proposed Appraisal Process (Main Flow)
end of a period. For this purpose there should be a methodology to note down the
critical incidents.
7. Conclusion
It is a known fact that employee appraisal systems play a vital role in retaining
valuable employees. Such appraisal systems enable employees to understand their
job responsibilities. Furthermore properly structured appraisal systems help
employees achieve personal growth. On the other hand unfair appraisal systems can
result in employee dissatisfaction which in turn would have a negative impact on the
employees' productivity. Hence it is of utmost importance to identify the various
factors that are needed to develop an effective appraisal system. The research was
carried out with the intention of developing an acceptable performance appraisal
approach that could be deployed as a software solution. hSenid Business Solutions,
the market leader in HRM products provided the platform to conduct the research.
The software-as-a-service (SaaS) delivery model is extensively used to cater small
and medium scaled enterprises (SMEs). hSenid with its vision to innovate has
initiated the deployment of HRM products as a web service. However certain HR
functionalities such as employee performance appraisals are not conducted in a
standardized manner across organizations. Hence it's imperative to construct a
standard approach/model that most organizations could utilize. In evaluating
existing methodologies it was evident that companies are concerned about problems
of equality in evaluation and effectiveness, they are also concerned about other issues
such as evaluation accuracy, mistakes in ratings, or a consideration of the cognitive
processes applied in the evaluation process.
The research focuses on the drawbacks of various appraisal approaches and aims to
provide a sustainable solution. Employee opinions and feedback from various
managers were taken into consideration in deriving a best possible approach that
could be utilized by majority of the organizations. It was concluded that effective
employee evaluation results could be achieved by considering aspects such as
informing the employees of the objectives that they need to achieve, employee
involvement in the designing of the appraisal process etc. The proposed
model/approach could be utilized by most organizations as it includes the key
aspects that any organization would be looking for. As mentioned above it includes
aspects such as the constant maintenance of an 'incident journal' which would
eliminate the drawbacks associated with the traditional relationship based approach.